Prospectr

DECEMBER 10, 2018

Take a few minutes to look over the decision makers’ LinkedIn profile, the company website and their social media pages. Always do your research to get an idea of who they are and what their industry is all about. Be sure to customize your marketing content and greet them by name.

Outreach 196

Outreach Ideal Customer Profiles B2B Case Study 196

Prospectr

MARCH 2, 2017

According to Ian Cleary of Razor Social , the biggest mistake you can make is not building your email list. Here’s an example lead scoring matrix from Act-On : 5. Avoid the Biggest Lead Scoring Mistake. As with anything, you can make lots of mistakes in lead scoring.

Lead Scoring 196

Lead Scoring Lead Ranking Practices Effectiveness 196

Prospectr

OCTOBER 8, 2012

Each visit, or interaction with social media can also be used as a prompt, or give insight into each buyers mindset. Each keyword, or phrase used in a search engine is indicative of hidden questions, or interests. Every email that is opened, clicked, or otherwise interacted with shows a certain response to each and every individual message.

Sales Cycle 120

Sales Cycle Allocation Barriers Forecasting 120

Prospectr

APRIL 14, 2017

LinkedIn still rocks all other social media networks for B2B lead generation. In fact, 80% of all leads generated on social media come from LinkedIn, data from Kissmetrics shows. They’ve spent hours, days, weeks, and months with little success generating leads from LinkedIn. Truthfully, you’ve tried a lot. Step-by-step.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188