Ambal's Amusings

AUGUST 19, 2009

Is your time spent on social media networks worth your investment? When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. Key performance indicators, more commonly known as KPIs, are essential to any social media strategies. Setting Up Key Performance Indicators.

Social Media 100

Social Media Media RSS Statistics 100

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? As a knock on effect, social media training will be in demand.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Ambal's Amusings

FEBRUARY 17, 2010

Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. CSR, Social Media and the Recession from Development Crossing. David Connor’s blog on CSR.

Promotion 100

Promotion Copywriting Sales Cycle Marketo 100

Ambal's Amusings

AUGUST 27, 2016

After a mad rush through social events, we found ourselves in the Sapuram’s household yesterday night…right when the first round of Janmashtami bhajans were ending and the arthi was about to start. Sometimes, the universe conspires to put you in the right place at the right time.

100

100

Ambal's Amusings

NOVEMBER 30, 2012

Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. How one can leverage social media to connect with the target market. Who is the book intended for? This book is for online marketers.

Content Marketing 100

Content Marketing Content Mobile Marketing Case Study 100

Ambal's Amusings

JULY 27, 2011

Mike is a white paper expert and social media rockstar who launched Social Media Examiner in late 2009. In less than 5 months after launch, Social Media Examiner was declared the #1 small business blog in the world by Technorati and had added more than 13,000 email subscribers.

Business 100

Business Sample Press Paper 100

Ambal's Amusings

DECEMBER 28, 2012

Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Name : Youtique : French Connection’s Twitter Handle [link]. Description. What to wear is the biggest dilemma when comes to Fashion wear.

Youtube 100

Youtube Advertising Channels Content Marketing Television marketing 100

Ambal's Amusings

JANUARY 7, 2013

Social Media Marketing has become an integral part of any Brand’s marketing activities. One of the key aspects of the Social Media Marketing is how to schedule the content and make sure that your posts or tweets are posted at the most optimal times of day and days of the week so that it would reach to maximum audience.

Social Media 100

Social Media Social Marketing Tools Enterprise Management 100

Ambal's Amusings

DECEMBER 14, 2011

It’s an unprecedented peek under the hood of 5 different state of the art content marketing and social media management tools. Social media has been a bright shiny object that’s certainly caught everyone’s attention. Ambal Balakrishnan: What prompted you to embark on putting together Annual Content Marketing Retreat?

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Ambal's Amusings

JULY 28, 2010

Social media requires constant interaction and almost instantaneous response. From an employee perspective organizations will deal with allowing workplace access to social networking tools, building “gated communities”, or embracing cloud solutions like Yammer. Integrate social media into the brand campaign.

Campaigns 100

Campaigns Conversion Ning Allocation 100

Ambal's Amusings

JANUARY 31, 2011

During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Ambal's Amusings

FEBRUARY 15, 2010

" Mani Iyer is CEO of Kwanzoo , a social inbound marketing service for businesses. " Socially engage consumers through all marketing channels, to drive peer recommendations of your brand. Email marketing goes social. Offer monetization and virtual goods platforms, as well as social games providers clean up their act.

Peer-to-peer 100

Peer-to-peer Creativity Banner Ads Banners 100

Ambal's Amusings

JULY 19, 2012

Teaches how to leverage social media and social tools to get your content and ideas distributed as widely as possible. Helps in understanding the art of storytelling and the science of journalism. Educates how to craft bold content that will resonate with prospects and buyers and encourage them to share it with others.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Ambal's Amusings

JULY 27, 2012

Scribe helps you build back links, crosslink the content within your own site, and identify influential social media users who want to share your stuff. Scribe also analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on SEO best practices.

Tools 100

Tools Planning Content Marketing Content 100

Ambal's Amusings

JULY 21, 2010

Find and Convert helps companies get found on the web and build profitable relationships through search marketing and social media marketing strategies. Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie is a podcaster, blogger and frequent speaker on social media trends in business. Marketing 2.0:

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

Ambal's Amusings

JANUARY 7, 2011

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. The result is just AWESOME. What is my content marketing prediction for 2011? Related Articles. Over to you.

Content Marketing 100

Content Marketing Content Social Media Twitter 100

Ambal's Amusings

JUNE 30, 2011

and one of the leading thought leaders behind the content marketing and social media movement. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. Get Customers. A: Sept 6-8 at Cleveland, OH.

Content Marketing 100

Content Marketing FAQ Content Storytelling 100

Ambal's Amusings

APRIL 14, 2010

As social media providers become more focused on understanding true influence, how will the value and measurement of significant social influencers change? Second, engage in social media across the breadth and depth of your organization to develop your subject matter experts as key industry influencers and thought leaders.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Ambal's Amusings

FEBRUARY 28, 2010

Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. CSR, Social Media and the Recession from Development Crossing. David Connor’s blog on CSR.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. CSR, Social Media and the Recession from Development Crossing. David Connor’s blog on CSR.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

FEBRUARY 28, 2010

Does your marketing promote your Corporate Social Responsibility program? Incorporating an engaging social media campaign, developing original content and ensuring the search engines can find your business is paramount to success. CSR, Social Media and the Recession from Development Crossing. David Connor’s blog on CSR.

Copywriting 100

Copywriting Sales Cycle Marketo Social Media 100

Ambal's Amusings

DECEMBER 3, 2009

During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

Ambal's Amusings

MAY 3, 2010

Almost all of their content marketing will be online in formats including traditional websites, blog-powered websites, standalone blogs, eBooks, whitepapers, podcasts, videos, and social media. integrate social media fully into their strategy. Secrets of Social Media Marketing. Secrets of Social Media Marketing.

Small Business Marketing 100

Small Business Marketing Allocation Content Marketing Business 100

Ambal's Amusings

APRIL 21, 2010

Galen De Young, managing director of Proteus B2B and Proteus SEO, helps B2B clients integrate content marketing, social media, email, and SEO to generate and nurture leads. The smartest B2B marketers will master how to leverage and optimize content across search, email, and social ". Galen De Young. Over to you. Related Blog Posts.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Long Tail Marketing B2B 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Ambal's Amusings

FEBRUARY 4, 2010

Social Media will generate significant white paper changes in the future. Starting in 2010, we will see a host of new white paper formats, designs, colors and visual enhancements that engage today’s short attention Social Media reader. Blog WhitePaperPundit Twitter Jonathan_Kantor. Jonathan Kantor' s Marketing Action for 2010.

Paper 100

Paper Marketo Social Media Tagging 100

Ambal's Amusings

AUGUST 25, 2010

Finally, Content Strategy will drive Social Media and Social Networking strategy. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. This approach will migrate into the consumer and B2B marketing space. Trust Agents, Chris Brogan. Over to you.

Content Marketing 100

Content Marketing Storytelling Content Marketing & Strategy 100

Ambal's Amusings

MAY 5, 2010

In 2010, the pendulum will begin to swing back to investments in brand, buzz, and awareness – but instead of mass advertising, marketers will invest more in smart ways to build brand such as social media, search engine optimization, and content marketing. Sample Social Media Plan for B2B companies. Recommended Resources.

Allocation 100

Allocation Brand Identity Branding B2B Thought Leadership 100

Ambal's Amusings

MAY 10, 2010

" Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. Marketers should use inbound marketing including SEO, social media, and blogging to generate leads and to help nurture them until purchase. Maria Pergolino.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

APRIL 19, 2010

You can’t master social media without vibrant personalities who create content that connects with your core clients. ". You can’t master the power of social networking, blogs and Twitter, without vibrant personalities who create content that connects with your core clients. Patsi Krakoff, Psy.D. Patsi Krakoff. Over to you.

Personalization 100

Personalization Content Marketo Small Business Marketing 100

Ambal's Amusings

FEBRUARY 12, 2010

The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. Social Media has changed the game, putting power in the hands of the consumer, yet measurement is still focused on the brand. We asked Rick Liebling "What are key marketing trends and predictions for 2010? Over to you.

Ad Exchange 100

Ad Exchange Paid Search Agency Social Networks Work Management 100

Ambal's Amusings

OCTOBER 16, 2009

It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. What Human Business And the Social Web Are About. TGIF and welcome to ClickDigest weekly roundup! Content Marketing Secrets. Author : Chris Brogan.

Wikipedia 100

Wikipedia Landing Pages Storytelling Social Media 100

Ambal's Amusings

APRIL 12, 2010

Will they retain the social media habits that occupied their long, lonely hours? I see brands with parallel identities: an “official” mask sanctioned by the powers that be, and an “underground” persona nurtured in social media. perhaps with a president’s picture on it. Ah, thank you! And greater impact.

Marketing & Strategy 100

Marketing & Strategy Advertising Agencies Content Fulfillment 100

Ambal's Amusings

DECEMBER 30, 2009

Start your year off on the right foot with an editorial calendar that breaks your blogging and social media agenda down into manageable tasks. Target networking and social media efforts. Once New Year's has worn off, you just want to jump in and get started. They're great intentions, but you'll never achieve them without a plan.

Planning 100

Planning Network Marketing Social Networks Social Media 100

Ambal's Amusings

JANUARY 6, 2010

Commit to being more social : We all know that accomplishing our goals isn't just about us; it's about having contacts, networks and relationships that will help pave the way. Exploit social networks as much as you can. Make regular commenting, connecting and conversation a weekly goal. Happy New Year!

Social Networks 100

Social Networks Network Marketing Work Management Planning 100

Ambal's Amusings

FEBRUARY 17, 2010

Michele predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. Content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media. What actions should marketers take in 2010?"

Content 100

Content Buyer Personas Marketo Consulting 100

Ambal's Amusings

JUNE 9, 2010

One factor driving new investments in rich content will be growing disillusionment with returns on search engine and social media marketing. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Dirty Little Secrets. eMarketing for the Complex Sale.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 100