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  • ACT-ON  |  THURSDAY, NOVEMBER 12, 2015
    [Social] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
    On social media, you can get further than you’d think on low-to-no budget. That’s what Karrie Sundbom, Act-On’s content marketing manager, proved when she ran social media at the non-profit Molly’s Fund Fighting Lupus from June 2012 through April 2015. What $1,000 in Social Media Budget Will Buy You. While there is a free plan for Buffer, if you’re doing anything serious on social media, it’s worth the $10 to have their business version. Budget running low?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Social] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online. Have you been resharing your social media content?
  • MARKETING INSIDER GROUP  |  MONDAY, AUGUST 15, 2016
    [Social] Jump-Start Your SEO by Combining Social Media & Content Marketing Strategies
    While Google has yet to affirm social media signals as ranking factors to its search engine algorithm, many search marketers would deem it foolish not leverage social platforms to support SEO strategies. Two Google ranking factors, which surround a site’s traffic and engagement metrics, are enough to make the socially-infused SEO argument legitimate.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Social] What Is B2B Social Media Marketing?
    Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.
  • MODERN MARKETING  |  MONDAY, APRIL 10, 2017
    [Social] Why Social Proof Matters For Your Brand
    Social proof may have been updated for the social media era, but it’s a concept that’s been around in various forms for nearly 100 years. Social proof, in short, is a way of convincing people to adopt certain behaviors, opinions or actions by providing a form of “proof” that this is the correct or normal thing to do. Classic examples of social proof. Social proof in the digital era. Social proof in action. Social proof and brands.
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Social] Has social business finally arrived?
    Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold. They are as follows: It is not just about marketing – There are social capabilities being developed across the entire enterprise. The post Has social business finally arrived?
  • MODERN MARKETING  |  MONDAY, JANUARY 30, 2012
    [Social] 4 Steps for Making Demand Generation More Social
    by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social. It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation. The beauty of social is that it can be a relatively low risk, low cost endeavor. Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 4, 2017
    [Social] Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs
    But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. Most social media firms focus on how many leads they are able to deliver on a weekly and monthly basis. Social selling expert teaches her followers to go for the call on LinkedIn, leading to wasted time. The post Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs appeared first on Biznology.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Social] Who Should Nurture B2B Leads with Social Media?
    B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Social Nurturing Isn’t Just a Job for Sales.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social] Top 5 Social Business Myths
    As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Your organization MUST “do social” to be successful in business. is known for a lot of things, but definitely not for their use of social media.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Social] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. You need a single Web address that people can refer to in their social channels. Social Media Tips Twitter events marketing podcast
  • MARKETING INSIDER GROUP  |  TUESDAY, APRIL 9, 2013
    [Social] How Do You Find The Time For Social Media?
    How do you find the time for social media? The answer is simple: I make the time for social media because I think it’s important. I realize there are a lot of reasons why people don’t spend the time on social media even though they know they should. You know, reasons like: I’m too busy with more important stuff, I don’t know what to say, I don’t understand the tools, I don’t see the value, and my favorite excuse: social media is for kids.
  • MARKETING INSIDER GROUP  |  THURSDAY, JULY 14, 2011
    [Social] The Myth of Business vs. Personal Profiles in Social Media
    Like most people I started out using social tools for very distinct purposes. But now we have Google+, Pandora is becoming a social sharing site (not to mention Flickr and Foursquare) and well you get the point: its getting even more confusing! So the question is: can we be distinct people or personalities on different social sites? Most if us have thought through our rules for who we connect with, on which social channels and how we behave there. Computing is Social.
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Social] Read this article before you start a social media program
    Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Social] Social Media Marketing: Top 100 Influencers and Brands
    The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Thus, has begun the development of so many other social networking platforms, all with influencer potential and agendas. Forbes Top 10 Social Media Influencer. The social media landscape is moving from a free model to a mix of free and paid.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Social] 25 social media listening aids to increase your hearing
    78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). The numbers say loud and clear consumers make buying decisions based on what they hear from social networks. To make sense of the noise, social media listening requires a process.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Social] 5 Myths of Social Media Marketing
    Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Social] Social media is a physical extension of your brain
    He coined the term “ Social Prosthesis Systems (SPS) ,” the relational networks that we use, naturally, over time, expanding and refining them according to our needs, and growing them in maturity, access, depth, and prestige over time until the SPS’ value becomes an essential part of one’s ability to maximize thinking, learning, remembering, and creating. Photo credit: Intersection Consulting).
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 14, 2016
    [Social] 6 Tools for Automating B2B Social Media Marketing
    Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. Buffer has become the gold standard for many social media scheduling apps. What automation tools do you use for B2B social media marketing?
  • MARKETING INSIDER GROUP  |  THURSDAY, NOVEMBER 15, 2012
    [Social] The 2013 Social Business Marketing Manifesto
    Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And so now there is a social business imperative. Marketers need to help our companies evolve from product promoters to social conversationalists. We know that content is the future of marketing and social needs to be injected into the DNA of our organizations.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, APRIL 20, 2011
    [Social] Use Social Media to set Smart Media strategies
    Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Check out this webinar to learn how to infuse your media plan with social data in order to make smart media decisions! Advertising Business Intelligence Innovation Interactive Marketing Media Social Media Social Networking Earned Media Owned Media Paid Media POEM Social Insight
  • PAUL GILLIN  |  THURSDAY, JANUARY 24, 2013
    [Social] Social Marketing Wisdom From a True Practitioner
    Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social. The book’s initial focus on social listening tactics is somewhat incongruous in that context, but it gets rolling as Lewis moves along. There have been plenty of books about social media marketing written by people (like me) who don’t do much of it.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available. Because, if your social media efforts are effective, people are going to come to your brand’s website. Photo credit: Paul Jacobson.
  • TONY ZAMBITO  |  TUESDAY, AUGUST 2, 2011
    [Social] Future of Buyer Personas is Social - Part 4 ( A New Role and Framework)
      In part 1 through part 3 I focused primarily on misconceptions, what needed to change, and why changes must take place in buyer persona development in the social age.    In part 4, I would like to center on the role needed in organizations for buyer persona development to adapt to social business.   It will give you a chronological stage view perhaps but will not give you meaningful social contexts that can reshape strategies. 
  • MODERN MARKETING  |  SUNDAY, MARCH 15, 2015
    [Social] Social Engagement Stories From SXSW
    Content marketing expert and author Jay Baer said it best: You’re not just competing on social media against your competitors for attention; you’re competing against your prospect’s friends and family as well. This is especially true when it comes to social media. Lindsay Signor at NBC Sports notes how the organization uses social to interact with passionate fans of sports ranging from NASCAR to NHL to Premiere League. Social Marketing
  • MODERN MARKETING  |  SATURDAY, AUGUST 3, 2013
    [Social] How Do B2B and B2C Marketers Use Social Media? [CHART]
    by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? This week we analyzed the referred traffic to Eloqua B2B and B2C customers from 36 of the top social sites and pulled benchmark data that comprises the top 95% of traffic for each segment.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 18, 2013
    [Social] How to Integrate Social Media into Your B2B Marketing
    Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program. A lot of business owners view social media as that thing that kids do, or they dismiss it as an easy task. Are your customers, clients, referral sources on social media? What importance do they place on information found on those social platforms? Select strategic social media platforms for your business. Social Media/Web 2.0
  • BIZNOLOGY  |  MONDAY, MARCH 27, 2017
    [Social] Social media strategy leaders: Sarah Nilson
    Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please share what brought you to where you are now, a social media leader in the healthcare industry? If you asked me five years ago where I saw myself, I certainly would not have said leading social media in the healthcare industry.
  • MODERN MARKETING  |  SUNDAY, FEBRUARY 19, 2012
    [Social] Does Social Media Deliver More Traffic Than Email?
    by Jesse Noyes | Tweet this There’s a lot of speculation about whether social media’s explosive growth threatens email marketing. So we decided to look at the data to see whether social referrals are driving more traffic to brands’ websites and landing pages. We found that while social referrals are growing fast, email is still pulling in more eyeballs and traffic. If the data confirms anything, it’s the immense value of email and social.
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Social] Is “social media campaign” an oxymoron?
    If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. Facebook is the fun social network.
  • MODERN MARKETING  |  FRIDAY, JUNE 24, 2016
    [Social] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What’s the next social platform? And, my personal favorite, how can I increase my reach on social media? Social Marketing
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 8, 2012
    [Social] Social Business Success Starts at the Top
    Smart business tweeters know that the social network is a great tool in promotion, brand recognition and customer interaction. The same goes for other social media sites – ( Facebook , LinkedIn , Google+ ) the number of them growing by the day. In a recent survey done by the social media branding firm BRANDfog , respondents said that CEOs and other company leaders who use platforms like Twitter effectively are regarded more highly by customers and their employees.
  • MODERN MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Social] What is the Social Enterprise?
    Welcome to the Social Enterprise,” it declared. The sign introduced a question that would linger on the minds of attendees and that Salesforce executives would try to answer: “Just what exactly is a social enterprise?”. Is a social enterprise a business that’s integrated social media platforms into its marketing and support functions? Is it all about social CRM? There is no dictionary definition of the social enterprise,” he notes.
  • MODERN MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Social] Best Practices For Social Media Publishing
    Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Here are some best practices and things to remember when it comes to social media publishing. You and you alone will know what works best for your audience, especially if you are properly reviewing your social listening data. Social Marketing
  • CHRIS KOCH  |  FRIDAY, OCTOBER 14, 2011
    [Social] Does integrity make you a social media loser?
    Social media a-lister Chris Brogan, who had a policy of following back everyone who followed him, deleted everybody before finally settling on a few hundred people to follow and shifting his attention to the new social network on the block, G+. Share and Enjoy: Latest Post Social Media B2B marketing Chris Brogan Google marketing Mitch Joel Online Communities social media management social media strategy Social network Triberr Twitter
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [Social] How to Optimize your Paid Search with Social Media
    When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. The great thing about using social media data for topic discovery is you can see all of those searches connected together. For example, you can see the result is first “social,&# then it’s “social media,&# then “social media analytics,&# and then “social media analytics paid.&#
  • MARKETING INSIDER GROUP  |  THURSDAY, MARCH 15, 2012
    [Social] The Top 5 Reasons People Don’t Do Social
    There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. As a marketer, I feel like it is our role to at least be in the 9%, and ideally in the the 1% of active social users creating or sharing content. But the fact is, the large majority of marketers are still not active in social media.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Social] How to Create Social Media and Content Marketing Synergy
    Do you have social media and content marketing synergy? Marketers understand that in today’s digital environment, social media is a must-have for reaching customers. In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. But despite their promotional efforts on social, many marketers aren’t harvesting the desired results. John’s in charge of social marketing for the Good Company.
  • MODERN MARKETING  |  TUESDAY, MAY 17, 2016
    [Social] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it. Social Marketers Embrace Video 1. Exposure is Top Benefit of Social Media.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] 10 Social media metrics every marketer needs to know
    Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ). Only 42% are able to measure their social activities (Social Media Examiner).
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Social] 6 Ways to Make Social Measurable
    Author: Frank Passantino Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing to create and maintain valuable relationships. But how can you measure your social marketing ? Campaign visits are the number of times a lead lands on the page containing your social profiles. Social Media
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Social] Enterprise Social Media and Personal Branding
    That brand image matters little in social media. Second, “social&# media is by definition a person-to-person (or person to many persons) activity. And smart companies, big or small, who recognize that in a social media world, their people are their differentiation , will find ways to capitalize on personal branding. Personal branding is a hot topic for entrepreneurs and solo consultants, by does it matter to large enterprises? Oh yeah.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Social] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    At first, I didn’t buy into the “social selling”craze. I’d see social media experts popping up everywhere, claiming that social selling was the wave of the future. Don’t just take it from me – here’s what social media expert Jill Konrath ( @jil lkonrath ) has to say: “Sales professionals who use social selling are 51% more likely to exceed their quota.” Who the heck wouldn’t want to try social selling with a stat like that?
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 15, 2016
    [Social] 5 Effective Options For B2B Advertising on Social Media
    Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular.
  • MARKETING INSIDER GROUP  |  THURSDAY, JUNE 21, 2012
    [Social] Social Media Lies, Damn Lies and Statistics
    I saw a recent example of the popular saying “there are three kinds of lies: lies, damn lies and statistics ” in a BtoB Magazine front page headline “ Social Media Does Not Influence B2B Buyers “ The article covers research conducted by IDC of 199 B2B Technology Buyers and states that although 84% of B2B Tech buyers use social media, only 18.6% 84% using social media sounds like a pretty big number. Social Media
  • MODERN MARKETING  |  FRIDAY, MAY 22, 2015
    [Social] The new Myspace? Which social channels are here to stay
    Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. The nature of recent and rapid development for social channels suggests the answer to this is anything but clear-cut. Social business.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2012
    [Social] The Two Core Elements of B2B Social Media Marketing Success
    There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification. Easy to share: encourage sharing and make it easy by including social sharing buttons on your content whenever practical.
  • MODERN MARKETING  |  THURSDAY, JULY 25, 2013
    [Social] 5 Social Media Enhancements That Benefit B2B Marketers
    by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Today, no modern marketing strategy is complete without an integrated social media plan and presence. Social networks are evolving rapidly, as new integrations, advertising offerings, and metrics-based enhancements are announced daily.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Social] A social media hoarder intervention
    Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. You don’t want to cut out the fact that you’re a Forbes Social Media Power Influencer , for example. In Are you a social media polymath?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2012
    [Social] Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
    Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. Social Media and C-Level Executives.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2011
    [Social] The Future of Social Media
    Social media is transforming communications in ways unimaginable just a couple of decades ago. Gutenberg didn’t “invent&# printing any more than Zuckerberg really invented social networking—online forums and chat rooms existed long before Facebook—but like Zuckerberg’s, his creation popularized the medium.) Social media is being embraced by marketers , of course, but it’s much larger than that. We live in amazing times.
  • MARKETRI  |  MONDAY, OCTOBER 21, 2013
    [Social] Why Social Media Trumps In-Person Networking
    This is probably the number one question and complaint when it comes to social media: “I just don’t have time to fit it into my already jam-packed day. How can I manage my social media accounts efficiently when I’m so busy?” ” This question was asked during our recent social media marketing seminar featuring guest speaker Mark Schaefer , a well-known expert blogger and social media guru. Networking social networking Social Media
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Social] 10 Blogs to Bookmark: Social Marketing Edition
    Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. The Rundown: Social Media Examiner claims to be the “world’s largest social media magazine” — and by all appearances, they aren’t lying. Check it Out: Social Media Examiner.
  • WEBBIQUITY  |  MONDAY, MARCH 12, 2012
    [Social] 12 (of the) Best Social PR Guides, Tips and Techniques of 2011
    What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? How can PR pros optimize their use of social media tools? Find the answers to these questions and more here in a dozen of the best social PR guides of the past year. ” Top 5 Innovative Ways PR Pros Are Using Social Media by Mashable. 8 ways to get people to discuss your new product in social media by WebInkNow.
  • PAUL GILLIN  |  WEDNESDAY, JUNE 29, 2011
    [Social] Two B2B Social Marketing Initiatives Worth Checking
    One is Element14 , a social community for engineers sponsored by an electronics distributor of the same name. Also, check out Social Media Quickstarter , a tutorial site aimed at small businesses and launched just this week by Constant Contact. Value – Constant Contact says it surveyed small businesses to discover that many didn’t know how to get started in social media, but you didn’t need research to figure that out.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 15, 2013
    [Social] Is Empathy The Secret Ingredient To A Social Business
    What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. I have suggested combining the forces of predictive analytics, social media, big data and the cloud to define a new metric of marketing success called “ share of conversations.” What is a Social Business? The Social Media Challenge. The Social Business Imperative.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Social] B2B Social Media Marketing: Focus on leads, not likes
    Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. Unlike online advertising or PR, or even TV and radio, [there are] over 500 forms of engagement we’ve tracked through the social channel. This is why Baggott advises that every social media post links back to a landing page. Know how to measure your social media effort so you know you’re spending them right.”.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Social] 3 Surprising Ways to Succeed in Social Media
    Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our speaker was Dave Kerpen, the founder and CEO of Likeable Local , which has social media software for small businesses, and co-founder and Chairman of Likeable Media , a social media and word-of-mouth marketing agency. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media. Dave was also named Most Social Inc.
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 11, 2012
    [Social] Social Business And The Next Generation
    The social revolution has officially arrived at most corporate headquarters. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business. That means leveraging your social networking channels to learn about and cater to the needs of a new breed of customer – the Net Generation. First, let’s consider what defines a Social Enterprise. Social Media
  • MARKETING INSIDER GROUP  |  WEDNESDAY, MAY 20, 2015
    [Social] Is SEO Dead? Long Live Social Search!
    The next generation of search will be informed by social—sometimes referred to as social search. This social layer will add a new, personalized dimension to search results. Social search is amplified by the fact that social content is on the rise. According to Search Marketing Land, a significant ratio of the top 100 results for more queries is consumer-generated media such as blogs and social networks. Let’s start with the basics of SEO.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 27, 2016
    [Social] Exploit the hours employees spend on social media
    According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. So, my first advice: if you are in the social networking, social media marketing, online advertising, or online community manager world, the above intel is money in your pocket.
  • TOMORROW PEOPLE  |  THURSDAY, SEPTEMBER 13, 2012
    [Social] How NOT to Do Social Media - Three Disastrous Social Media C**k Ups
    The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Chrysler's social media agency quickly became Chrysler's ex-social media agency.
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 9, 2013
    [Social] A Practical Social Media Strategy for B2B Marketers
    Social media is still a relatively new tactic in town for B2B marketers. Here are some tips for approaching social media practically. Have a strategic vision of how social media fits into marketing as a whole. The concept is that your website is a hub of online marketing, and social media drives traffic and activity to the site. Know your customers or clients, and their social media attitudes and behaviors. What social media platforms do they use?
  • MARKETRI  |  WEDNESDAY, DECEMBER 14, 2011
    [Social] 7 B2B Social Media Sins
    As 2012 approaches, it is clear to see that social media should be a focal point in your B2B marketing plan and strategy. Social networking sites can be a great way to connect with potential prospects as well as peers in your industry, plus these sites are incredibly useful for furthering your content marketing initiatives and driving traffic back to your Web site. If that is the case, you should also be aware of common social media sins that B2B marketers are known to commit.
  • MODERN MARKETING  |  MONDAY, JANUARY 14, 2013
    [Social] How Social Sign-On Increases Conversions [CHART]
    And that way is Social Sign On. Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. They link social profiles to contacts, allowing marketers to understand the buyers social persona. We wanted to test the increase in conversion that social sign on creates. Add Social Sign on to your forms !
  • NUSPARK  |  SUNDAY, SEPTEMBER 30, 2012
    [Social] Social Media Metrics & Analytics; Measuring Success
    An Approach to Measuring Success with Social Media; What Metrics Mean the Most . No matter what you read, who you follow, or what you hear, you and your management team still need to be convinced that social media activity does indeed have a contribution to business growth. Social media is unlike any other medium, yet we still have to substantiate the time and effort to manage it, produce content, and measure the data. How are you measuring social media?
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Social] Skepticism on Gallup’s Gloomy Social Media Assessment
    A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the influence of social media on their buying decisions. Sixty-two percent said social media has no influence at all. billion on social media advertising in 2013, a number that’s expected to triple by 2018. Social media has completely transformed that industry.
  • HUBSPOT  |  MONDAY, OCTOBER 21, 2013
    [Social] How to Socialize an Event
    I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up. I ended the tour leaving nothing to chance and determined to take total control of the social media exposure of each event. I learned that it’s possible to ensure that an event is covered in social media -- even trending as a hot topic -- if you know what you’re doing. 4) Broaden what socializing an event means.
  • MODERN MARKETING  |  WEDNESDAY, JULY 23, 2014
    [Social] The Future of Social Marketing Automation is Here (And Improving)
    by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. As a result, social-based customer service improved markedly in 2013, more than doubling their response rate (62%) to questions posed directly to (or about) them.
  • MARKETING INSIDER GROUP  |  THURSDAY, FEBRUARY 9, 2012
    [Social] Will Content Marketing Destroy Social Media?
    There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. But don’t let us hog the spotlight, chime in with your opinion in the comments below or on your social channel of choice… Content strategy will actually save marketing!
  • VIEWPOINT  |  WEDNESDAY, AUGUST 14, 2013
    [Social] PowerViews with Koka Sexton: How to Leverage Social Media
    Leveraging social media is a familiar tactic for individuals. Companies have been a bit slower than individuals in realizing the power of social media. That’s quickly changing, says my latest guest on PowerViews, Koka Sexton, LinkedIn’s senior manager of social marketing. An evangelist for social selling — and a U.S. What is Social Selling? It’s been an evolution, he says, as companies began recognizing the power of leveraging social media.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social] What Social Data can Teach You about Audiences
    How to Optimize your Paid Search with Social Media We used to learn about who our audience was. Social Media Data: Time to Embrace it There is not a day that goes by in the. Innovation Listening Social Media Social Networking AP Audience Consumer Tech ESPN Google Millienials Moms NCAA Football USA TodayMy son is a senior in high school and I am beginning to help him with his search for the right school.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Now it’s in the initial stages of becoming main stream with eight in every ten marketers (78%) currently using social media in their B2B marketing activity. Social media is being used then, but how?
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Seven Expert Social PR Guides and Tips
    In the online realm, PR, search engine optimization (SEO), social, advertising and marcom are all vital and intertwined elements of web presence optimization , and as such need to be measured and managed to coordinate efforts for maximum online visibility. How can media relations skills be leveraged in social media? Find the answers to those questions and more here in seven recent expert guides to social and online PR.
  • SALESFUSION  |  FRIDAY, MAY 30, 2014
    [Social] Social Media for B2B Marketing
    The post Social Media for B2B Marketing appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Social] Can’t Buy Me (Social Media) Love!
    In social media, marketers buy attention with promotions or discounts. For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. How can social media create preference? In the meantime, here are three keys I see to creating preference and how each one can apply in social media. Filed under: Content , Social Media.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, JANUARY 18, 2017
    [Social] Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs
    The post Social Lead Validation – The Missing Ingredient From Most Inbound LinkedIn Marketing Programs appeared first on Marketing Insider Group. Social Media Inbound LinkedIn Marketing LinkedIn LinkedIn Lead Qualification LinkedIn Lead Validation LinkedIn Marketing linkedin social selling LinkedIn Strategy Social Lead Qualification Social Lead Qualification and Validation Social Lead Validation social media marketing
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [Social] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. However, when implementing a social networking platform at your workplace, you’ll soon find that the resemblance with Facebook pretty much stops there: even though the building blocks are very similar, the overall playbook is very different. But having half a dozen social platforms within your organization helps nobody.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Social] 27 (of the) Best Social PR Guides and Tips of 2014
    In few professions has the emergence of social media been such a double-edged sword as public relations. On the other, given their skills in relationship-building and content development, PR professionals (should at least) have a natural knack for social media success. How can PR pros use social media tools to identify and connect with key influencers? by Social PR Chat. ” Public Relations & Social Media Insight by Scoop.it. by Social PR Chat.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Social] 3 Ways Social Media and SEO Can Work Together
    My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. I wanted to do something similar while focusing specifically on how social media can tie into your link building initiatives, designed to improve SEO performance. Link Building and Social Media Process.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Social] How to Hire The Perfect Person To Run Your Social Media
    Planning to increase your social media budget in 2015? Salesforce’s 2015 State of Marketing report says 70% of marketers plan to increase their overall social media spend this year. If you’re among this group, there are probably three major investments you’re considering: Social media advertising. Social media marketing. Social media engagement. If you get the social media staffing part of this down, the rest of your social media program should fall in line.
  • CHRIS KOCH  |  MONDAY, JUNE 18, 2012
    [Social] Is ghost writing in social media right or wrong?
    Social media is biased toward English. One of the best aspects of social media is the opportunity to put ideas to the community and gather feedback. Fighting The Good Fight In Social Media (pr.typepad.com). Blogging Idea Marketing Latest Post Social Media B2B marketing Blog blogs social media management social media strategy
  • THE POINT  |  MONDAY, AUGUST 6, 2012
    [Social] 9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
    Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social media used to mean launching a blog, or designing a corporate Facebook page. Social sharing buttons (Like, +1, Tweet, etc.)
  • DIGITAL B2B MARKETING  |  TUESDAY, FEBRUARY 12, 2013
    [Social] Does B2B Social Media Work? That’s the Wrong Question
    Does social media work for B2B? People that say “no” tend to say it doesn’t work anymore because behavior is changing (newspaper), it doesn’t work because their audience doesn’t use it (social media) or it doesn’t work because it doesn’t reach their audience (content marketing). ” Focusing for a moment on the B2B marketing space, of course social media can work. Similarly, social media works in B2B. Rants Social Media
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Social] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. How do you use email marketing and social media?
  • BIZNOLOGY  |  TUESDAY, JUNE 5, 2012
    [Social] Is your social media marketing about listening or talking?
    You’re spending all of your social media marketing budget on promoting your brand, products, and services; that’s fine except you’ve either forgotten — or never knew — that social media is a two-way street. And, something you also didn’t know: social media is two-thirds defense and monitoring — listening — and only one-third promotion and publicity — speaking. Everyone who consumes social media expects that.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 5, 2017
    [Social] Should you stop (organic) social media activity?
    Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Social] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JUNE 8, 2012
    [Social] 6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
    Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How Social Is B2B? InsideView’s new infographic shows how effective social media marketing has become for B2B, taking a closer look at the benefits of using social media for B2B marketing.
  • BIZNOLOGY  |  TUESDAY, JUNE 7, 2016
    [Social] Surefire Social introduces SurePulse “webmaster tools”
    Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me. The post Surefire Social introduces SurePulse “webmaster tools” appeared first on Biznology.
  • BIZNOLOGY  |  TUESDAY, JULY 2, 2013
    [Social] Are you a social media marketing hunter?
    This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? Are they on social media? And to be even more practical, can you use social media as a way to convert a weak tie online via a social network into a key contact that you then are able to make in person into a friendship and finally into the trusted inner-circle? Are you a social media forager? Are you a social media marketing trapper?
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Social] Is your social strategy effective?
    Social media is often hailed as the end-all and be-all for businesses that are trying to interact with consumers on a personal level. It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal. So how can a brand or small business know if its social media strategy is actually working? The post Is your social strategy effective?
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Social] Riding the Social Media Struggle Bus? You’re Not Alone
    Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. In social media, as in physical training, it takes time to see substantial results. social account links only on their Home and Contact pages).
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Social] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC? Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn. Continual, aggressive A/B testing is one of the best ways to ensure you maximize your social advertising investment.
  • BIZNOLOGY  |  TUESDAY, JUNE 25, 2013
    [Social] Are you a social media marketing trapper?
    I believe that all social media marketing campaigns should probably start with foraging (as I discussed last week) — but as you grow, you need to evolve, especially if you need to bring home more and more food. While most social media trappers, AKA content marketers, write content that is meaningful to them personally, professionally, or in relation to the work they do or have done — their experience; many tend to surf trends. Are you a social media forager?
  • MARKETING INSIDER GROUP  |  THURSDAY, MARCH 5, 2015
    [Social] Social Media Secrets To Build Your Personal Brand
    Social media allowed us to connect with anyone with an internet connection, and later anyone with a smart phone. Make it a habit every day: I scan, filter, read, connect, write, respond on social every single day. I believe the adage that social media success is found in just minutes per day. How to find the time for social media? To me, finding the time for social media is just about making it important. Be social every day. Social Media
  • TOMORROW PEOPLE  |  WEDNESDAY, OCTOBER 24, 2012
    [Social] 5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]
    You don't need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, 'jump in feet first' corporate counterparts. Social media plays an important role in online marketing and is an ideal medium through which your Small to Medium Enterprise can acquire, nurture and increase leads.
  • MODERN MARKETING  |  TUESDAY, APRIL 10, 2012
    [Social] Why Social Shouldn’t Scare Email Marketers
    by Jesse Noyes | Tweet this Last year was all about social media, right? Everywhere you turned people were talking about social. Social Media’s Big Year. There’s no doubt that social media had a big 2011. The meteoric rise of social media has resulted in marketers clamoring to get in on the action – not to mention, a fair share of “email is dead” headlines. Email seems to be enjoying a similar trajectory as social media.
  • MARKETING INSIDER GROUP  |  MONDAY, FEBRUARY 6, 2017
    [Social] How to Master Social Media Marketing in 2017
    Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. The post How to Master Social Media Marketing in 2017 appeared first on Marketing Insider Group.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. This consistent social interaction and content sharing can position your group managers as thought leaders, adds Skotidas. Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More.
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