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  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Social] Social Selling: A Day In The Life of A Social Sales Person
    Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. Social selling is about sales people building a strong personal brand. And it is about growing your social connections. What is Social Selling? Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Social] Case Study: Denny’s flips its audience with a sassy social media strategy
    The restaurant chain is re-inventing itself, led by a sassy social media strategy. My compliments to the chef at Denny’s : the iconic diner chain has embraced modern consumers with a newly invigorated social strategy, serving up a never-ending buffet of shareable, bacon-fueled content (with a heaping helping of pop culture zeitgeist). We try to understand how it is affecting the brand: does our social audience have a higher favorability, willingness to recommend, etc.?”
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Social] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you spend any less time than that, you’re really not a content marketer ; however, spending this amount of time on social media brand promotion and protection is really just barely enough time to keep things moving forward. Showing up is good enough for social media marketing. The same thing can be said about social media marketing.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 13, 2012
    [Social] What is Social Demand Generation?
    But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible. Even so, creating a social media strategy allows marketing to focus on organizational goals rather than new gimmicks and stay on message. The problem for demand marketers is that few, if any, resources that explain how to use social to build strong, lasting demand generation strategy. Social media is about conversation.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2016
    [Social] How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1
    The post How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1 appeared first on Marketing Insider Group. Social Media LinkedIn LinkedIn Marketing linkedin social selling social sellingIn previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Social] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. “Nearly every social network now treats a link as just the same as it treats any other object –- the same as a photo, or a piece of text. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Social] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ). 15 Social Media Marketing Stats.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Social] The one social media rule ALL businesses should follow
    There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. By Brooke B.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 19, 2013
    [Social] Moving from social media coward to convert
    Social media makes a big world smaller.” — Jay Baer. I have been such a social media coward. Well, I am proud to announce that I am a new convert to the power of business relationships and the social web. Here is how I went from social media coward to a full-fledged convert in less than six months! But we did finally meet and he was so kind and encouraging of my first attempts to connect with people in this social space. I’m a social media convert.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. There is tremendous pressure for businesses to “do something” with social media. Marketing teams are forced to create platforms to check off their social box.
  • WEBBIQUITY  |  TUESDAY, JUNE 10, 2014
    [Social] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 12, 2013
    [Social] Research: The 3 social media secrets of B2B buyers
    The 2013 results provide a direct and frank overview of factors such as social media usage, information gathering techniques and general buyer behavior … and more interestingly, it reveals a few unexpected secrets! B2B buyers: Social media curmudgeons? The findings revealed an interesting polarization in terms of social media usage. Half of B2B buyers are distributed normally in terms of their use of social media: some more, some less enthusiastic about its value.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 3, 2013
    [Social] The Purchasing Department: The Next Frontier for Social Media?
    Almost all of the attention on social media has come from the sales and marketing department, and deservedly so. I have also written about enterprise applications of social media , where large companies are implementing internal versions of social networks to improve communications, creativity and collaboration across a far-flung base of employees. Studies show that this may return the biggest financial gains of social media to companies and I agree.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 17, 2015
    [Social] Case study: Social media success in regulated industries
    Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page. They came up with creative solutions, such as an interactive spreadsheet shared between marketing and compliance to speed up the social posting process. Social media and regulated industries: A love story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Social] Case study: IKEA launches social offer to drive sales
    If you read my blog, you know that I promote a method of digital marketing that involves developing social offers. A social offer is a win-win proposition that you make to your audience. Lo and behold, as I was reading I discovered that they used a social offer! IKEA’s marketers probably didn’t call it a social offer, but it is. Audience Research Drives Social Offers. They didn’t end up with this social offer by accident though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 30, 2016
    [Social] Why “rich content” is central to your social media strategy
    This was long before “influence marketing” was a thing and I called this new trend “social scoring.” There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me. Would I have been found by the New York Times reporter if I had only posted my ideas about social scoring on Facebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Social] Four steps to stay on top of social media trends
    How can a busy marketer possibly keep up with these social media trends? Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. Image courtesy of Bigstockphoto.com The post Four steps to stay on top of social media trends appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories 14 Data Visualization Tools to Tell Better Stories with Numbers The key to social media success rests with HR?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Social] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    I create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. The Social Media Club of Lawrence, Kansas, invited me to join their October 2013 meeting via Google+ Hangout to discuss the experiences that inspired my post. Their Halloween-type theme: Social Media Horror Stories ! Social media stalkers re-visited.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 13, 2011
    [Social] 10 Ways to Use Social Networks for B2B Marketing
    Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Creating your profile on each of the major social networks is a first step, but just that. As with most things in life, you’ll get out of social networks what you put into them.
  • MODERN MARKETING  |  FRIDAY, MARCH 11, 2016
    [Social] Does Paid Social Media Work?
    It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Why You Need to Humanize Your Social Media Marketing. Is Social Media Marketing Still Relevant?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social] The World’s First Social Media Sniglets
    I always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook. LIBRE NAUSEUM (Lee-brah Naw-zee-um) Weary feeling you get upon learning that yet another social media guru is writing a book. MOUSE ARREST (mouse arrest) When your spouse limits the amount of time you can spend on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Social] Social Media Case Study: How I made $47 million from my B2B blog
    I helped my company get $47 million in new business through a blog-centered social sales strategy. We decided to take an entirely new approach that heavily favored building relationships through social media. Inside of 18 months $47 million in brand new business was awarded to AT&T, directly attributable to our social media outreach. Now let’s cover how it actually worked — a successful social sales strategy. The Social Sales Strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Social] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. If we can’t measure social media lurkers, maybe the content can draw them in. As Brian Solis famously said: Social media is about sociology not technology. See you in the social sphere!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Read the terms of use for each social network carefully before jumping in, and if you choose to share content, be sure to link, as opposed to copying and pasting, or even embedding. Be accurate in any statements you publish via social media. What concerns do you have about the law and your social media presence? .
  • ACT-ON  |  MONDAY, FEBRUARY 29, 2016
    [Social] How Smart People Do Social Selling
    Social selling has been rising in popularity for awhile. It’s not a magic bullet (don’t nix cold calling yet), but social selling does work. According to research from the Aberdeen Group: 6% of the salespeople using social selling as part of their sales process outperformed their sales peers. 46% of social sellers hit their quotas, compared to 38% of other reps who don’t. PeopleLinx’s 2015 The State of Social Selling is one of the most recent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 15, 2013
    [Social] How to do Social Media Management on the cheap
    A while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners. Connect numerous social media accounts. Here are some additional options for small business owners in need of a cost-effective social media management tool. In addition to offering low-cost plans, Sendible enables you to manage your Google+ pages , which is still a rare feature in social media management tools. By Kerry Gorgone, Contributing {grow} Columnist.
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. They had to do with other things that companies have to do before they can successfully engage in social media. Here are some examples: Most C-level executives are not in social media—they’re in search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 21, 2013
    [Social] Sorting through the Social Media Code of Conduct
    When there is a crisis in the news like the Boston bombing and manhunt, social media adds a layer of complexity — and perhaps confusion — to an already complex and confusing situation. It just felt like ANY social media posting other than something that was Boston-strong related was inappropriate. While this extraordinary drama was occurring, I mostly stayed social media silent. But what constitutes a crisis, and how should social media publishers respond?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Social] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Social] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Now, as I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Social] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! This is an easy way to find excellent content and spread the social media love to somebody who has created something great. Integrate social aspects with traditional marketing projects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Social] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. The post Finally, the truth about social media and customer engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Social] The new standards for strategy and social media success
    I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? They can surround themselves with people who can set up a social media account or create Facebook ads, for example. Megatrends on content, social media, ecommerce, etc., Social sharing creates advocacy.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 17, 2012
    [Social] How Social Selling Changes Everything for Marketing
    They’re socially empowered to gather and share information from numerous sources. Meanwhile, social media networks underlying this change have made personal and professional relationships richer, broader, and more easily accessible. That’s where social selling comes in. In short, social selling is tearing down the wall between sales and marketing. Marketing is being redefined to empower sales in a social selling environment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 14, 2012
    [Social] The Twilight of Social Media. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorCheck him out on Twitter: @joey_strawn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. Stokoe, Social Media Program Manager for Caterpillar to get some insights into how his team is creating social media magic with an atypical demographic: Mark: Caterpillar is a very traditional blue chip B2B but seems to be integrating social media as good or better than many consumer-oriented companies.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Social] The Emotion found in Social Data
    Most people who write on social media outlets don’t do so just for the sake of doing it. That is exactly why Social Media is so special, so different. Because with Social Media, people become “micro-authors” when and where it matters. Instead of a laborious production process, Social Media reduces the distance between the production and consumption of opinions; in fact, it even obliterates it. Very likely that means you’ll find them on Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 12, 2013
    [Social] “You’re Creeping Me Out!” The Dark Side of Social Networking
    Social media has made it easier than ever to connect: Facebook, Twitter, LinkedIn, Instagram and other services have greatly amplified everyone’s personal brand message. Here are some tips from me and some of my social media friends on how to connect with people (as opposed to using them): Don’t be creepy. Social gifting via Facebook and other networks has started to change public perception. For instance, “I met Kerry at the NASA Social in D.C.
  • WEBBIQUITY  |  MONDAY, JUNE 27, 2016
    [Social] Five Top-Rated Social Media Management Tools for 2016 [Infographic]
    What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market. Social media management tools are essential weapons in any marketer’s arsenal – they help keep track of all social media accounts and updates, help save valuable time and help increase engagement across multiple accounts and social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Social] Five important lessons on the economics of social media
    If you hang with me through this little tale, I promise you’ll see five important lessons about the economics of social media unfold. A story at the heart of the economics of social media. He was becoming a social media star! As I was planning the 2012 Social Slam event, I knew I needed to have Stan on the stage. The business lessons of the economics of social media. This becomes the fuel for the rest of your social media platforms.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group. Content Marketing LinkedIn LinkedIn Marketing linkedin social selling social media marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Social] Social Media, Conflicting Data, and the Search for Truth
    I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” ” Not a day goes by that I don’t see conflicting information about the value of Facebook “Likes,” the correlation between online conversations and buying behavior, whether blogging is going up or going down, and whether small businesses are adopting social media marketing or rejecting it, to name but a few.
  • BIZNOLOGY  |  TUESDAY, MARCH 11, 2014
    [Social] Social Media is a life sentence
    Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Not unlike needing to take anti-rejection medications every day for life after receiving a liver transplant, the same thing goes for social media-for-business: in order for it to work, you need to commit to doing it not just for the next six-months but for the next sixty-years. At least social media is a two-way street.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 22, 2012
    [Social] Five steps to re-invent your social media business networking
    Our natural tendency is to gravitate towards people similar to us, and the result is a self-imposed lens through which we view the social web. Maybe it isn’t that there’s nothing new in blogging, but that we’ve been stuck in an incestuous circle of social media marketers, lifestyle designers, and personals development bloggers. Innovation and new ideas can’t diffuse throughout the social web when experts spend all their time talking to experts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 4, 2013
    [Social] 5 reasons you should be in social media, even if the boss says “no”
    Having a hard time selling the idea that you need to be on the social web? I know first-hand that there are still many naysayers out there who don’t understand why they need to have a social media presence. Social impact on search. And if any of your business comes through search or your website, then social media is inextricably linked to your future success. Social validation and “authorship” are guiding more search results. Social proof.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 26, 2016
    [Social] Three Types of Goals and KPIs Needed for Social Media Analytics
    Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. ” We find that most clients have three major types of goals they’re looking to achieve with their social media analytics, revolving around: Awareness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Social] Your marketing success may hinge on Gray Social Media
    In the last year, a lot has been written about “ dark social media ” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages, texting, and other private communication channels. In a recent post, I pointed to research that shows that as much as 70 percent of social sharing is unknown to us. Gray social media. Have you thought about focusing on the very small signals of the Gray Social Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Social] Social media, authenticity and the human brand
    Despite this personal nightmare, Justin’s social media presence was extraordinarily brave, honest, and revealing. Here are some of the topics we cover: How important is establishing your personal social media “character?” Social Accounts: The Resume of Your Life. Social media ambassadorship — The new professional skill? Please check out this tremendous resource for scaling social media engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 29, 2015
    [Social] A ton of useful information on social media marketing measurement!
    In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer. The video embedded below is the first “Social Media Office Hours” program and it is a great one. Expanding social media value beyond ROI.
  • WEBBIQUITY  |  MONDAY, MAY 23, 2011
    [Social] What Does B2B Social Media Success Look Like?
    Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. Expanded social media following (e.g.,
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. This confusion is partly due to some still-common misconceptions about social media marketing. Social media is so easy we can hire an intern to do it. Social media is free.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?” In-store utilities can also create social experiences for the customer. to “How will our customers do social media for us?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Social] Hard lessons agency customers need to learn about social media marketing
    Four and a half years ago I was hired into an agency that needed help outlining social media solutions for its customers. I worked tirelessly with my VP to design “robust turnkey social media solutions.” Why couldn’t they understand social media? Despite the fact that social media is now a fairly mature channel, the speed of change seems to breed confusion. We are finally selling social media services easier than we ever have before.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Social] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it. Social Media Spam twitterYou can share. You can publish. You can broadcast. You can spam.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Social] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?
  • MODERN MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Social] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. The webinar also highlighted real use case data that validates the impact that social selling techniques have on the bottom line.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Social] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 22, 2014
    [Social] Five tips to turn social media mistakes into customer advocacy
    Many large companies such as Gatorade, Dell, the NFL, and the Red Cross have social media command centers to monitor perception of their brands in real time, follow trends, conduct conversations, and resolve complaints. Even more important than the technology behind those command centers is the attitude companies take towards social media. Take a look at Zappos’ Facebook page for a master class in social engagement. By Ekaterina Walter, {grow} Community Member.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Social] 4 Ways to Survive a Social Media Disaster
    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty StrategyThat’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s message.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. This person he was talking about has what appears to be a huge social media following, an impressive Klout score, and the super-human ability to pump out tweets at an average of one every 10 minutes, 24 hours a day, 365 days a year. On the surface, he is a social media stud. Social media numbers may not translate to expertise.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2012
    [Social] Social Intelligence adds value throughout the Stage Gate Process
    Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. These applications of social media analytics only scratch the surface though.
  • WEBBIQUITY  |  TUESDAY, MARCH 29, 2016
    [Social] The Basics of B2B Social Media Marketing Strategy
    Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). Cross-Platform Social Media Strategy.
  • SALESFUSION  |  TUESDAY, APRIL 1, 2014
    [Social] Social Media for the Sales Department
    The post Social Media for the Sales Department appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Nurture Marketing Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 23, 2012
    [Social] Social Business Intelligence: Wisdom from the Outside-In
    Social Business Intelligence is all about wisdom – the wisdom to listen, to interpret, and to act authentically and from the outside-in, displaying fidelity to the expressed wants and needs of the billion-plus consumers who offer opinions online. Social data offers a way out of the conundrum. Social Business Intelligence works in real-time and leverages powerful technology to offer you the outside-in view. Related posts: There is NO Passive Marketing with Social!
  • MODERN MARKETING  |  TUESDAY, APRIL 1, 2014
    [Social] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 25, 2016
    [Social] 7 Ways a small business can use social media resources wisely
    I recently received this excellent question from one of my students: “Big global companies usually have a social media department but medium and small companies just add this job for some marketing or PR manager in addition to the current area of responsibility or hire some cheap intern — with negative results. So how should a small business with limited resources realistically approach social media marketing?”. I think we can burst the bubble by now — social media is NOT free.
  • TONY ZAMBITO  |  WEDNESDAY, JULY 6, 2011
    [Social] The Future of Buyer Personas is Social - Part 1
      Just as personas needed to change from a process aimed squarely at software design to incorporate the Web, buyer personas as a process must now undergo reinvention to be applicable to the Social Age.    The future of buyer persona research and its processes are social as the social buyer becomes a prominent as well as permanent fixture in the new social age.   Next: The Future of Buyer Personas is Social - Part 2.
  • BIZNOLOGY  |  TUESDAY, JUNE 30, 2015
    [Social] Tools I use to amplify social campaigns
    I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. It’s no longer okay to just drop links into your social media stream from Mashable or the Huffington Post. The post Tools I use to amplify social campaigns appeared first on Biznology.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 29, 2012
    [Social] Social media success also breeds risk
    I’ve occasionally used this blog to document my social media journey and in that spirit it would be impossible not to mention last week’s epic Social Slam event. By successfully gathering 600 social media friends and fanatics and highlighting some of the coolest speakers and topics anywhere, this must be considered a milestone, a signature moment. You see, success on the social web also breeds increasing risk. Gini Dietrich kicks off Social Slam.
  • PUZZLE MARKETER  |  THURSDAY, JULY 19, 2012
    [Social] SMS Marketing Trumps Social Media Marketing [Infographic]
    A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. In fact, it has become their primary means of communication that trumps email, social, and traditional advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 31, 2014
    [Social] Three foundations of social selling (free eBook)
    I’ve developed a brief eBook for you on three important aspects of social selling. ” you might ask … “Selling on the social web? The post Three foundations of social selling (free eBook) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. by Steve_Dodd Related Stories Jill Rowley on the hurdles and opportunities for social selling 25 ideas for your social media network strategy Five companies with a human social media presence.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Social] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. Back in October, the post here 21 of the Best Social Media Marketing Guides of 2013 (So Far) noted that as social media marketing practices mature, the questions about it have evolved from simple “how do I do x ” queries to more complex investigation into how to optimize social marketing strategies and tactics.
  • THE B2B RESEARCH BLOG  |  WEDNESDAY, AUGUST 3, 2011
    [Social] B2B social media: Highlights from new benchmarking research
    B2B social media; is it a case of the Emperor’s New Clothes? The social media Emperor is getting dressed, but is still in his underpants. B2B social media has reached the tipping point and in doing so it’s following the classic technology evolution curve. Now it’s in the initial stages of becoming main stream with eight in every ten marketers (78%) currently using social media in their B2B marketing activity. Social media is being used then, but how?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 19, 2013
    [Social] The evolution of social media analytics
    You probably can’t pick up a book on social media best practices without seeing some reference to Dell. They are one of the undisputed pioneers, leaders and innovators in the field of social media. This was a rare opportunity to peek under the covers of what is next in social media innovation. In this brief video interview, Shree covers some vital topics: How do you convert social media data into actionable insights?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 15, 2013
    [Social] Why I stopped thanking people on the social web
    It was cool at first and I think it was a good way to reinforce the idea that I noticed and I appreciated the social share. I hate it that the more popular you become on the social web, the less engaging you can be. Authentic social media engagement is not scalable. On the social web, we can only tolerate politeness in small doses! The post Why I stopped thanking people on the social web appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Social] Why social media measurement efforts seem empty
    Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. But if you adapt to the opportunity and adopt a social media measurement mindset open to new types of indicators, you will have a better chance of success. The State Of Social Business. Social media marketing is a pretty mature business by now.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. It’s all about thinking about social networking from a business sense. Social media is not a numbers game.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Social] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. But why is it that a modern society like Western Europe — which has similar or better access to technology and creative minds, lacks so much in the social media innovation game ? innovation sociology europe and social media social media innovation
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Social] B2B Social Media Opportunities [#B2Bchat Recap]
    In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social] The 6 critical questions guaranteed to drive your social media strategy
    If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you. Undoubtedly, most companies should have a social media presence today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 18, 2013
    [Social] A 6-step plan to respond to negative social media comments
    The post A 6-step plan to respond to negative social media comments appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories How to beat Hubspot at its own game Four critical Social Media Lessons I learned from my 4 year old Gary Vee and the Empire of Favors Social media and the forgotten business opportunity My most important lesson in business almost killed my blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social] The 5 Best Social Media Apps for Kids
    Social media apps for children? I don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media. Empowering your child to participate in social networking might even help you to keep them safe. Social media apps for children? Same goes for social media.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Social] How to Use Social Media for Event Marketing [Infographic]
    Using social media to maximize the impact of live events (like trade shows, forums and conferences) is where shiny new tools meet old school marketing. But social media marketing, which emerged as a distinct discipline just eight years ago this month, has proven a powerful tool for maximizing the results from and investment in live event marketing. Growth in searches for “social media marketing” per Google Trends.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, MAY 15, 2012
    [Social] Industrial Companies shouldn’t Replace Email Marketing with Social Media
    Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. How do you use email marketing and social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Social] A different way to think about social media ROI
    No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. I have a different view of the ideal role of social media in the marketing mix that might be helpful to you, whether you are just starting out, or whether you have an established program. There is no one-size-fits-all social media plan or best practice for an organization. Hired me for a corporate social media workshop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2011
    [Social] Dear social web, Let’s try keeping it real.
    Apparently some companies believe it is a sign that you are adept at using the social web. Accomplishment doesn’t matter on the social web. Social proof in the way of Twitter followers or a Klout score matter more than success on your job or the great charities you support. Power on the social web. klout Leadership Social scoring social scoring
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Social] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts. Social media isn’t something you just do. Optimize Your Social Profiles.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Social] Why Every CEO Should Have a Social Media Presence
    We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right?
  • MODERN MARKETING  |  THURSDAY, JUNE 13, 2013
    [Social] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way. Social Media Experts, Marketing Influencers, Modern Marketers, etc.). They work for virtually every social channel.
  • TOMORROW PEOPLE  |  TUESDAY, DECEMBER 18, 2012
    [Social] The Great Social Customer Service Race [INFOGRAPHIC]
    How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries.
  • MODERN MARKETING  |  FRIDAY, APRIL 5, 2013
    [Social] Social CRM By Numbers [INFOGRAPHIC]
    by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. The buzz phrase “Social CRM” shouldn’t make you hit the panic button – it should make you think more proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Social] Andy Warhol on social media
    facebook sociology andy warhol facebook trends social media trendsI’ve often wondered what would happen if a great creative mind of the past came into our present world to see how we create and communicate today. Here’s my imagined conversation with Andy Warhol , whose creativity extended to almost every medium of his time. Here is his introduction to Facebook, after being asleep for nearly 25 years …. Me: Welcome to the future Mr. Warhol.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. There are other strategies, of course, but make sure all of your printed media includes every social media platform possible. While not widely used, QR Codes can be utilized to make access to social media easier.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. Content is extremely important for social event marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 10, 2013
    [Social] Can social brands provide meaning to your life?
    So I decided to reach beyond my own parochial cringing and get a current take from an Ad Age columnist (and author Jonathan Baskin), two social media gurus (the aforementioned Gregory Pouy and Mark Schaefer ), plus Rabbi Michael Shevack, a former adman, creator of campaigns including “Gillette, The Best a Man Can Get,” and author ). Rabbi Shevack : Brands are social movements! Overall, the social media feedback is loop is pretty darn efficient! ==.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Social] HR and social media: 7 Ways HR needs to act like marketing
    The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. I was recently working with a huge global tech giant and met a young lady who had started a blog on her own about how to use her company’s technology for social good. By Mark Schaefer.
  • MODERN MARKETING  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] The ABCs of Social Selling: Always Be Connected
    I’m a 40-year old, married mother of four… social networking addict. I consume information online and am constantly sharing it with my social networks. In all this social networking, TRANSFORMATION is happening that affects the sales process. Today’s buyers are better informed by information available via the web and social connections, yet their buying processes are longer because more people sit on the buying committee. What Is Social Selling? .
  • TONY ZAMBITO  |  SUNDAY, JULY 10, 2011
    [Social] The Future of Buyer Personas is Social - Part 2
      In part 2, I would like to offer perspectives on why the practice and process of buyer personas, as we’ve known them for the past decade, must undergo significant change to be relevant in the social age.    In my opinion, the seller to buyer world has literally been flipped upside down in unimaginable ways brought on first by the advent of the Internet and now by emerging social trends.    In today’s social age, this is no longer true. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Social] Social media challenges to parenting
    Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. Needless to say, I wasn’t the only one that felt like social media was corrupting relationships with our kids. According to Microsoft researcher danah boyd , the author of It’s Complicated: The Social Lives of Networked Teens , “Teens want a space of their own. Social media and parenting.
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