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    [Social] Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers
    You require a tech specialist to help you carry your email campaign over to other channels, such as social media or your website. Create forms on your website , or on strategic landing pages that work with your social media campaign. Author: Matt Zilli In many companies, the almighty tech resource—be it an engineer, developer, or IT expert—is a revered character whose time and attention can be hard to come by.
    [Social] 3 Big Reasons Content Marketers Must Attend B2B Events in 2016
    I scan my social apps to make sure I didn’t miss anything while I was sleeping and read theSkimm before cleaning up and putting on my outfit. Amplify your perspective on the content and speakers of the event via social channels, and extend the conversation by sharing thoughts and experiences from the event on others’ blogs. My alarm rings. It’s 6:30 a.m. Breakfast is the usual bowl of fruit.
    [Social] Tips & Tricks for Optimizing Your Emails
    Social sharing icons. Social proof. Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Social] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Every day marketers write ebooks, social updates, emails, website pages, and so on, that attract customers to your business and represent your company. If a business prioritizes the design of ebooks, infographics, social images, or other visual content, a marketer who has experience with Adobe Photoshop, InDesign, or Illustrator can be a major asset to a marketing team and the company as a whole. Let''s face it: Getting a job in marketing isn''t easy these days.
    [Social] Video Content Marketing: The Three Es of Success
    The wide distribution and sharing over social media brought the video’s view count to well over 70,000 hits in a few short weeks, climbing to over 90,000 today. Get more stats and analysis with our look at the future of content marketing , or check out our playbook for social media marketers. When I first got into the field of animation, the last place I thought I would ever find myself is the world of content marketing.
    [Social] ScribbleLive Spark: Learn More About Your Audiences With Polls
    In ScribbleLive Engage, our real-time, interactive publishing product, you have the ability to integrate polls into all of our embeddable content experiences (which include live blogs, Q&As, social walls, content hubs, and timeline slideshows). TL;DR.
    [Social] Is Outsourcing Your Marketing a Good Idea? [FLOWCHART]
    Social media ? Marketing is. it's a lot of work. And if you're a small business owner with no marketing team, finding the time to do everything you should be doing to market your business can definitely be a challenge. Content creation ? Landing pages ? Email ? All those channels -- while extremely beneficial to your marketing -- can add up to a whole lotta work.
    [Social] 5 Actionable Content Marketing Insights from Latest Report
    However, human interactions will continue to be vital, whether it’s monitoring important shifts in social listening, engaging in customer care or beyond. In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners. One of the biggest imperatives they noted is the importance of data as it relates to content.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Social] 13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce
    As social sharing has accelerated at an exponential rate over the last several years, so too have a slew of enterprising and innovative new sites that have learned to successfully leverage the full scope of social. They found that this audience was the principal driver of social sharing. Sure, you see BuzzFeed and Upworthy posts constantly shared on social media, but you’re not seeing the ones that miss the mark.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Social] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    9 Time-Saving Tools for Social Media Marketers. Andrew Littlefield implores marketers to spice up their icebreakers for the sake of their own social lives – try “what’s the best place to eat in your hometown?” 9 Time-Saving Tools for Social Media Marketers. Aaron Orendorff, Social Media Examiner. Are you tired of completing tedious social media tasks every day? Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog!
    [Social] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    While that may still be true, service firms now need to worry about their online reputation —with social media being the new word of mouth. Google and social media continue to open new frontiers. Today, most firms understand the need to have a website, but social media remains a mystery to many. Thoughtful online content (thought leadership) can enhance your reputation , while social media can expand the reach of your reputation.
  • VIDYARD  |  MONDAY, JANUARY 11, 2016
    [Social] 4 Reasons Why We Are Building an In-house Video Production Room
    Creating Videos on the Fly for Social. With a video room, we can create videos quickly and upload them to our social channels. At EverString, we are all about using data to understand our customers. It’s a natural part of being a predictive marketing platform—using data to determine what our best customer looks like, so that we can go out and market to customers that look like them.
    [Social] Why Marketing Automation, Why Now?
    With Marketo, I have the ability to run a multi-channel campaign (for example, I could run social, email, web, and direct mail programs, all within the platform) and I can measure each channel, but then I can also measure the entire effort. Using marketing automation, I can scale a sophisticated program that involves multi-channel elements on email, social, and direct mail. Author: Heidi Bullock Trends keep life interesting.
    [Social] New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]
    When you're planning your social media strategy, be clear about your goals for each tweet you put out there. When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there. Remarkable," "worth sharing," and "interesting" all work well, too.
    [Social] How to Know When You Need A Content Marketing Platform
    You need to offer valuable, relevant content that can be distributed and shared through social media or found through online searches. Are they congregating on social sites? Develop a social media presence. Perhaps you think putting together a content marketing strategy is something your company should do – eventually. Maybe you’ve mulled over the topic at a few business meetings.
    [Social] How to Attract New Customers – i?marketing (Part 2)
    Content, search and social (in that order) are the ultimate trifecta for inbound marketing success: Let’s look at each. When you create a webinar, turn it into a white paper, make it three blog posts, and socialize at every step. Social media marketing. Social media is the modern form of the traditional word of mouth. Social makes it scale; yesterday it was one-to-one, today it is one-to-many. Editor’s Note: Our first regional i ?
    [Social] 3 Traits Of Superstar Marketers
    I have long believed that empathy is the secret to success in the age of social business. What separates the best marketers from the rest? A couple of recent articles and studies appear to be pointing to the same 3 traits you need to master to become a superstar in marketing. Are you looking for that elusive secret to success? I’m not sure it’s such a secret. Fortune has always favored the bold.
    [Social] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    MG: In The Tipping Point, I talked a lot about "social power" -- the idea that certain kinds of people, by virtue of the trust they inspire or the role they play or the personality they have, play disproportionate roles in information epidemics. The socially powerful person is now MORE powerful than before, because their reach is so much greater. Which marketing platform (social, email, etc.)
  • HUBSPOT  |  WEDNESDAY, MAY 28, 2014
    [Social] 6 Reasons People Aren't Filling Out Your Landing Page Forms
    This means in every social media post, blog post, PPC ad, call-to-action, etc., Asking things like how much your visitors make or what their social security number are both obvious examples of these types of invasive form fields. For example, you could try removing forms for mobile visitors altogether, replacing it with a social sharing link instead. Even though I''m a marketer, one of my least favorite activities is filling out forms on websites.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Social] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    Our customers have time and again seen an increase in conversions when they launch social campaigns prior to their sales reps making calls. 2) Leverage email campaigns with social media efforts. In practice, this could include leveraging social to build awareness, email and direct mail to drive sign ups, and phone calls to initiate prospects into the sales process. As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out.
    [Social] Fake News Might Kill the Future of Native Advertising
    A while back, I read an Atlantic article about social anxiety app Joyable that seemed too favorable to be objective. Buoyed by social media, false stories from questionable publishers spread wildly throughout the election cycle. Fake news isn’t just bad for social media platforms or for publishers. Have you ever read an article praising a product and wondered, “Is this sponsored?”
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Social] The Best 2017 Networking Events for Marketers
    2) Social Media Marketing World. Source: Social Media Examiner. While we can't corroborate Social Media Marketing World's claims of being the "world's largest social media marketing conference" off-hand, the fact that it's hosted by the online publication Social Media Examiner makes us inclined to agree. Attend this event if you: Want to become a thought leader or otherwise build your following on social media.
    [Social] Marketing Automation: Why You're Doing it Wrong
    What content are they consuming through social media? Instead, they're searching for you on Google and coming back to your website through social media, among other things. For HubSpot's own website, this means that a lead who is interested in social media will see content and offers related to social media. Marketing automation sometimes sounds like a dirty word, and for good reason.
    [Social] Microsoft buys LinkedIn: the largest martech acquisition in history?
    It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media).
    [Social] KEO Marketing Ranks in Top 25 of Phoenix Business Journal’s Interactive Marketing Firms List
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, online advertising, local and mobile marketing and more. Business-to-business lead generation and marketing agency adds 2015 ranking to long list of recent awards and recognitions. . PHOENIX, Ariz., July 29, 2015 – Business-to-business (B2B) marketing agency KEO Marketing Inc.
    [Social] 5 Best Business Blog Goals for 2015- And 5 Steps to Get You There
    Make a weekly blog schedule to include writing the content, sharing it on social sites, researching and commenting on other blogs, and formatting, editing, linking, etc. What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions.
    [Social] 2 Writing Tips for Expert Ebooks from TED Talks
    Appeal to Your Audience : People have four driving needs, so make emotional connections that appeal to your readers’: Social need for belonging. I’m a big fan of the 20-minute video talks from experts on Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. In this post, I suggest a couple of writing tips culled from these great presentations.
    [Social] Google+ 201: 5 Steps to Get Started with Google+
    4) Add the Google+ badge to your website, blog, other social media channels, email and other online communications. For more information on how to develop a sucessful social media campaign, check out our free Social Media Guide for Professional Services. If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started.
    [Social] The B2B Marketing Funnel By the Numbers [Graphic]
    How can a business become more social? by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September 26-28. Eloqua is a sponsor.).
  • RADIUS  |  FRIDAY, JULY 29, 2016
    [Social] 6 Best Practices For More Effective Direct Mail Campaigns
    However, when you think of the channels being used in campaigns you may think of the popular ones like email, social, and a few other digital ones. Integrate your direct mail efforts with your emails and social ads, and supplement all your offers in a consistent manner. The data is clear – engaging your customers where they want to be engaged in multiple formats improves response rates and the effectiveness of campaigns across every channel.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Social] Google+ Finally Rolling Out Custom URLs for Pages and Profiles
    This means that our social media team will soon be able to change this hideous looking URL -- [link] -- which leads to HubSpot's Google+ business page , into something much more professional, memorable, and shareable. Log this update under "news that should've been news months and months ago." Looks like Google+ is finally rolling out custom vanity URLs for Google+ business pages and personal profiles, as reported by Marketing Land earlier today.
  • HUBSPOT  |  TUESDAY, AUGUST 27, 2013
    [Social] How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
    Ready to give your university''s social presence a boost? Last week, the professional social network LinkedIn announced University Pages. 1) Build a Credible Brand in Social Media. By leveraging this social network specifically for universities and prospective students, your school can be at the forefront of that process. You''re in luck!
    [Social] The Top 100 Bloggers On Triberr
    One simple click allows you to read the article and then share it out on your social networks. Are you looking for a way to get more people to share your blog posts? . And wouldn’t it be great if you could get more influential people to share your posts while you’re at it? Well I think I have found the answer. For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. What is Triberr?
    [Social] What NYT Editor Quentin Hardy’s New Job Says About 2017 Marketing Trends
    As marketers, we’re always eyeballing the horizon, with one finger on the pulse of our industry through data and both thumbs frantically scrolling through the various social feeds on our phones.
    [Social] Rise of the Marketing Platform
    Today’s buyer is everywhere — on the web, on social, on mobile, on email. web pages and social insights ) to be more relevant and engaging than using demographic targeting alone. This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few. Author: Jon Miller I’m about to make a staggering statement. Ready for it? Marketing has changed a lot recently. Yes, I know, real “profound”.
  • RADIUS  |  FRIDAY, OCTOBER 28, 2016
    [Social] How To Elevate B2B Data Accuracy With Customer Network Effects
    Besides bringing you the latest cat videos and being the #1 social channel for B2B ). They grew their user base and had tons of people join, contribute, and interact with their social network. Facebook built its social graph with deep consumer behavior and interest data, providing B2C marketers with unparalleled audience targeting opportunities. “Your data is limiting your marketing effectiveness”.
    [Social] How to Write an Ebook From Start to Finish [Free Download]
    Aside from the creation process, you must coordinate all of the moving pieces of your campaign, including social media posts, landing pages, and promotional blog posts. For inbound marketers, "offers" are the golden ticket for lead generation. Not only do they feed your list of new contacts, but they are a critical tool for nurturing existing leads into a position that makes them more sales-ready. But, let's face it. creating an offer is complicated.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Social] BREAKING: Google+ Profile Images Now Appearing Beside Search Listings
    If you have a blog you should start using "rel=me" tags right away to have your Google+ profile image appear next to your resutls in an effort to make them more social and better stand out on the page. Keep an eye out for future cahnges to google's search to make it more social. Google+ has only been out for a few weeks and it is already having major impact on search engine optimization.
    [Social] Does Your Organization Need A Chief Content Officer? [Video]
    We covered content for social media, content gating and subscriptions and a whole lot more in this discussion about the need for a chief content officer… Let me know what you think in the comments below. Traditional forms of B2B Marketing are no longer enough in today’s digital world. Our customers are looking for valuable and helpful information , not hype. Many B2B Marketers are becoming publishers and using the fine art of storytelling to attract and retain customers.
    [Social] Why Most Marketers Misunderstand Lead Source Data. And How To Get It Right
    Notice how the First Touch (or Lead Source) of the Opportunity changes as a fourth prospects enters into the deal and their first touch data reveals paid social as the channel that drove the opportunity. Lead Source data is a particularly important set of information. It tells marketers which channels their best leads come from. It tells marketers how much influence a channel is having on an opportunity. And it’s required for measuring channel velocity.
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Social] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    Oracle Adopts an Inbound Approach With New Focus on Social Sales. In this blog post , discover how Oracle is carrying out a strategic marketing shift toward inbound using social selling. 7 Inspiring TED Talks to Rejuvenate Your Nonprofit''s Social Media Strategy. In this blog , we''ve compiled a list of the top seven TED talks that we believe will benefit nonprofits looking to focus more on social media marketing and engagement.
    [Social] Modern Marketing Lessons From The Godfather
    Socially connected campaign management and integrated tools help you act in real time. “I’m by Amanda Batista | Tweet this Modern Marketing isn’t just a catch phrase — it’s how you stay alive, thrive, and avoid sleeping with the fishes. It’s a jungle out there.
    [Social] Is Marketing Staffing Going the Way of IT?
    Website and social media technologies are changing so quickly, marketing specialists are emerging to handle different tactics. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Photo by superrabbit on Flickr, Some Rights Reserved. With new marketing tactics and the rise of marketing technologies, there is a growing need to be flexible in marketing staffing.
    [Social] How to Get Referrals from Your Customers
    Social Media. Social customer relationship management (Social CRM) can be a great lead prospecting tool. Invite your customers to join your email list or social media pages. Regularly send out emails or update your social media pages with useful information for your customers. Referrals are the best type of leads in B2B sales because they are most likely to turn into sales.
    [Social] The New Science of Professional Services Marketing
    Technology and analytics Advances in technology don’t just offer new opportunities to share your message — for instance, on your website or social media. In the past, it wasn’t possible to identify prospect behavior or monitor a firm’s popularity as you can today on social media. Is professional services marketing an art or a science? When I started my career in professional services, most people in the business believed that it was an art.
    [Social] Why Programmatic Ad Buying & Engaging Content Marketing Are Colliding in a Big Way
    Marketing Social MediaB2B marketers love the Web. It’s the beautiful infrastructure—the highways, roads, and bridges—that allows us B2B marketers to reach anyone and track everything. But that same infrastructure is what enables people to spend considerable amounts of their lives consuming other people’s engaging content, too. Don’t believe the hype about the disruptive force of content?
    [Social] Crafting a Sponsored Content Strategy? Here’s What Content to Promote and Why
    Marketing Social MediaYour marketing dollars are precious. As an advertiser, you want to make sure that they’re spent at the right time, pushed through the right channels, and with just the right amount allocated to each. If you’ve portioned off a piece of your budget for a sponsored content campaign, you’ve made the right decision—70 percent of people say they’d rather learn about a product through content than traditional advertising.
    [Social] 5 Easy Marketing Automation Hacks to Implement Today
    Marketing Social MediaWhen I started as a Demand Generation Specialist at Skyword four months ago, I knew I had a lot to learn. My first, major task: Learn Marketo. Learning how to use a marketing automation platform is beneficial not only for you, but for your company: According to Position2 , 63 percent of companies that use marketing automation are outgrowing their competitors.
    [Social] The Thing That’s More Important than Personalized Content
    Marketing Social MediaToday’s marketers have been witness to a strong push for improved delivery of personalized content to consumers, as thought leaders and surveys have suggested this content is a key differentiating factor for brands seeking an audience. But a new poll suggests the opposite: While content is highly valued among some consumers, a far greater emphasis is being placed on practical considerations, such as ease of navigation and website performance.
    [Social] #GrowWithTwitter - What you missed and what you need to know about the latest developments from Twitter
    social media B2B campaign b2b mobile twitter All the latest developments at Twitter - and what they mean for B2B and B2C marketers alike. Earnest crossed May Day protests and police cordons to make it to #GrowWithTwitter yesterday. Over 200 agency folk were in attendance to hear from senior Twitter execs about what’s possible with the platform today and why there’s way more to 140 characters than meets the eye. Here’s your guide to what we learnt.
    [Social] 137 Twitter Marketing Tips for Small Business
    Social Tagging In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends. This report provides a treasure trove of guidance for marketers who seek to increase their brand awareness, credibility and business results using Twitter. The tips are categorized into six sections.
    [Social] Everything You Need to Know About Twitter You Learned from Grandma
    Social Tagging A traditional grandmother that is, not a tech-savvy one. If you have or know a mother, grandmother or great grandmother who grew up in the first part of the last century, chances are she's passed along some folk wisdom about good old-fashioned manners.
    [Social] Confessions From Your Customer – Yes, Yours
    Here’s what I listen to now: Social (what are my friends saying, what is hot, what do I trust?); Whether they capture my attention in email, or through text, or on social, if the message is relevant to me (based on my persona, activity, and history) I’m most likely to pay attention. Author: Letty Ernst I have a confession to make. I abandon things. Online shopping carts, brands, stores, emails, entire email addresses. In a way, I am the consumer marketer’s worst nightmare.
    [Social] How to Create a Facebook Business Page in 5 Simple Steps (With Video!)
    You may already use Facebook for personal reasons such as keeping up with your friends or sharing photos, but the idea of running a business page on the world's largest social network might still seem intimidating. Where do you start? What should your goals be? How much work will it take? Fret no more!
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Social] 10 Marketing Pairings That Go Together Like a Steamy Summer Romance
    Once you create CTAs for your landing pages, use them - - on appropriate website pages , blog articles, in social media, email marketing, etc. 3) Visual Content and Social Media. So if you've decided to jump on the visual content bandwagon and invest in visual content creation to enhance your marketing, don't forget about visual content's right-hand man: social media. 9) Blog Posts and Social Sharing Buttons. Danny and Sandy. Johnny and Baby. Noah and Allie.
    [Social] Your Guide to Email Design
    Include social media buttons. Add social media buttons. Include social media buttons to encourage engagement. When it comes to email design, a lot of questions come up. How many colors should you use? What fonts or image formats are best? Should images be included in every email? There’s a lot to consider. That’s why we’ve created this handy guide with tips to create effective and well-designed emails.
    [Social] Google+ Now Lets Users Create and Join 'Communities'
    Alright, without further ado, here's your introduction to Google+ Communities if you'd like to dabble in the latest and greatest of social networking! Do you think this is going to bring more people to the social network? Well, it's about time. Google+ hasn't had a big update in a while, it seems. Earlier this week, Google+ rolled out its latest new feature thingy -- Google+ Communities.
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Social] 3 Ways to Create Customer-Driven Content
    For instance, Buffer is a well-known social media scheduling tool. The Buffer team uses this knowledge to create content focused on social media marketing, advertising, and design. Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. Customers are now conditioned to avoid advertisements. Personalized content marketing is swiftly replacing generic ads. Content tailored to the customer’s needs offers brands a new opportunity.
    [Social] Why You Should Stop Using Google Rankings as Your Primary SEO KPI
    However, by diversifying your online marketing tactics and investing in others -- like long-tail search terms, content, public relations, social media, and even paid search -- you are building your online presence and safeguarding against future ranking fluctuations. He is very passionate about content, content strategy, SEO, PPC, social media, and the entire inbound marketing process.
    [Social] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    Tie In Social Media Network Development – Make sure content assets developed for SEO performance are used for multiple channels of opportunity, especially social media distribution and network development. What Google’s Omission of Organic Keyword Data (not provided) Means for Search, Social & Content Marketers – via TopRank.
    [Social] How Cluttered Is the Advertising Landscape, Really? [Timeline]
    Once 1994 arrived and the internet boomed, websites, blogs, and social media sites cropped up in every corner of the internet and, shortly thereafter, were plastered with ads. Consumers became so hard to reach that social networks and major media publishers started trying to grab reader attention with native advertising. Airplane trays. Parking meters. Bathroom stalls.
    [Social] Does a 200% Return on Investment Sound Exciting?
    The internet and social media have changed the rules of the game. Your website and performance on social media are now the keys to growing your business. Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind. The old-fashioned ‘push’ methods of marketing are too expensive and easily tuned out by today’s sophisticated digital audience.
  • B2B MEMES  |  TUESDAY, JULY 16, 2013
    [Social] Hear a Buzzword? Demand a Definition
    Every publisher, every social network defines them in the context of their offer, their platform — what they are able to deliver to the advertiser. Content marketing. Native advertising. Engagement. These, my friends, are the buzzwords du jour. And there seem to be as many definitions OF them as there are letters IN them.
    [Social] To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results
    Share video using social channels. With many social media outlets available, it’s really about choosing the most appropriate channels as each has a different purpose and audience. by contributor | Tweet this Edi to r’s Note: Today’s blog post comes courtesy of Jennifer Pepper, the Content Marketing Manage r at Vidyard.
  • RADIUS  |  WEDNESDAY, MAY 13, 2015
    [Social] The 16 Tools in the Radius Marketing Stack
    Social Media. Social media management platform. Buffer allows us to schedule social media posts in advance. Social Media Analytics Tool. TrueSocialMetrics helps us measure the ROI of our social media efforts. Though Radius is a marketing technology platform in itself, our own marketing department would be unable to get through our day-to-day operations without the help of several other MarTech resources – 16 to be exact.
    [Social] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    4 in 5 social media users want to connect with brands on Facebook . Your Website. A website health check will show what needs to be fixed to get the most from your content. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10. More landing pages + more calls to action = MORE CONVERSION. Take your fill. News Articles . 3 in 5 consumers read branded content while looking at products to buy. Features. 82% of consumers like reading relevant branded content.
  • BIZNOLOGY  |  MONDAY, MAY 11, 2015
    [Social] Increasing engagement in content marketing
    For social media content, images can help you stand out from the crowd. The bigger basic in social media, though, is timeliness and repetition. Because most social media is a never ending scroll, you want to put your content out there when your audience is most likely to see it. Last month we looked at ways of increasing reach in your content marketing – how to expand your audience and put the great content you create in front of more people.
    [Social] You Might Not Know as Much as You Think You Do About B2B Lead Generation …
    There is plenty of “conventional wisdom” when it comes to B2B leads, like that leads come from email marketing, social media, and organic search. Indeed they do, but much of the time, you don’t know exactly where your leads come from. If you look at this graphic Hubspot created from the 2013 State of Inbound Marketing […]. B2B Lead Generation Lead Nurturing Lead Scoring marketing programs targeted marketing
    [Social] Why People Buy Things Online [Data]
    Ratings on social media sites - 30%. The company’s social media presence - 7%. Check your reviews for suggested improvements or use social media and other consumer-focused web tools to ask prospective customers directly what changes they’d like to see. Just because we''re marketing things doesn''t mean we really know the science behind what makes people buy.
    [Social] How is Content Marketing Like a Rockin’ Nightclub?
    Soak up lessons from the business model and best practices of the nightclub DJ that are pertinent to the ROI of social media and content marketing. Jonathan Crossfield, marketing storyteller extraordinaire, likes to say “Everything I know about marketing I learned inside a nightclub.”. Jonathan will spin a story for us in a lively webinar: “ 10 Tips to Build an Audience with Content Marketing – Lessons from the Nightclub Dance Floor ,” Wednesday, May 8 at 11 am Pacific time.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Social] 50 Tweetable Twitter Tips You Wish You Knew Years Ago
    24) Save time by using tools like Tweetdeck or HubSpot''s Social Inbox to schedule tweets for the week. 48) Add social sharing buttons like AddThis to your blog to make each post easy for readers to tweet. Want to get more followers and increase engagement on Twitter? just want to make sure people don''t think you''re a space case on Twitter? Either way, here''s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago.
    [Social] Modern Marketing Essentials Guide to Content Marketing [New eBook]
    We’ll be exploring other topics in modern marketing with new guides, but we also encourage you to share your feedback with us via social media and in the comments section below. It’s more important than ever — essential even — to ensure that you’re keeping up with smart marketing tips to maximize your success. We’ve got you covered. We’re excited to launch the first in a new eBook series, the Modern Marketing Essentials Guides.
    [Social] The One 2017 New Year’s Marketing Resolution You Must Keep
    On Behalf Of Marketing allows for corporate marketers to deploy customized emails and social media posts for their local agents. Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports. Ambidextrous bowler skilled in SEO, social media, marketing automation and analytics. It’s a month into the New Year already!
    [Social] 12 Automated Email Workflows You'll Kick Yourself For Not Using
    In other words, you can set up email workflows based on any information you have about your contacts in your marketing database, such as things like page views, clicks, downloads, contact properties, social media clicks, or any combination of these. To create this list, use trigger criteria such as a high threshold of visits to your website, clicks on your emails, clicks on your posts in social media, and form submissions.
    [Social] Content Curation Grows Up, Original Content Still Key
    [Social] Get More out of your Marketing Automation with Interactive Content
    Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. Social sharing rates of 20%. Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? You have a marketing automation system in place, but are you getting the most out of it?
    [Social] Patience and Persistence – A Powerful Combination in Marketing
    Be persistent in your social media initiatives. Results in social networking don’t usually come quickly, but they will come if you stay the course. As has been stated in works ranging from the Bible to the Beatles, there is a time for every purpose. Sometimes the best course is to persist and push through the obstacle and sometimes the best course is to apply a little dose of patience. Here are some examples of when to practice persistence.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Social] 6 Reasons Why Marketers Should Bet on Podcasting
    In January, the Social Media Examiner episode, Podcasting for Business: Why Marketers Are Betting on Podcasts really helped move things along. Even with just a few episodes under our belts we’ve had some wonderful comments, reviews and social media shares and conversations. Having a website with your podcast episode show notes can be your home base for social shares and comments.
    [Social] Everything Marketers Need to Measure and Prove Content ROI
    If you notice your landing pages aren't driving a significant amount of traffic, you maybe need to increase your page's visibility in social media, search, and in calls-to-action on your website. Social Media Shares: How many people are sharing your ebook's landing page on sites like Facebook, Twitter, LinkedIn, and Google+? Plus, the more social shares, the greater its reach! Marketing content creators have a lot of potential content assets at their disposal.
    [Social] True Marketing Integration Still Eludes CMOs
    Think about your foundation (cross-channel, content, social marketing, etc.): Back in August 2014 I penned a piece for Forbes titled “Integrated Marketing Remains the Holy Grail for Marketers and Consumers.”. In that article I referenced one study after another that spoke to either the desire for marketers to deliver a true, seamless experience across all channels, or the need from consumers to be on the receiving end of said experience.
    [Social] 20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution
    A January 2014 study found that 18- to 34-year-olds were far more likely to ignore online ads, such as banners and those on social media and search engines, than they were traditional TV, radio and newspaper ads. Source: Social Times ). When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth.
  • HUBSPOT  |  TUESDAY, MARCH 20, 2012
    [Social] 13 Brands Using LinkedIn Company Page Features the Right Way
    I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Social proof is a real thing. And without recommendations, page visitors are left with some very underwhelming social proof.
    [Social] Common Google Analytics Errors – Healthcare Websites
    Social media posts and email links often get overlooked as items that are tracked as a campaign in Analytics. If you spend time creating social media posts and emails, measuring results will help you determine their effectiveness. Use URL Builder to create links to post on social media or include in emails. This will help track your links, because social site reporting and email reporting won’t give you the full story.
    [Social] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    Use your business card to drive social engagement. Despite the rise of social media, business cards remain a standard practice and represent a critical way that people exchange information when they meet face to face. They serve as an essential leave-behind, so use them as an opportunity to promote social interaction. Author: Amy Guarino “The reports of my death are greatly exaggerated,” said author Mark Twain.
    [Social] What Is A Content Strategy And Why Do You Need It?
    This is a simple argument: The web, social and mobile revolutions have changed the world connecting all of us and enabling the seamless flow of instant information. Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content strategies.
    [Social] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life.
    [Social] How a CMO Can Build a Modern Marketing Organization
    They include Customer Insights, Digital Marketing and Social Media. Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may have a different answer than one say in Japan or the UK.
    [Social] 5 big martech challenges that marketers will face in 2016
    Single point” refers to a marketing platform or software that addresses a very specific customer need or a solution that helps manage a specific aspect of marketing automation like social media, CRM, analytics, or email. The immersive social and digital worlds of virtual reality promise new experiences and applications, many of which haven’t even been imagined yet. The following is a guest post by Ashu Garg , general partner at Foundation Capital.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Social] How to Create a Video Marketing Strategy You Can Be Proud of
    Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. It’s not because they’re producing amazing blockbuster videos that get tons of shares on social media. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. They all think it’s important, and they all plan to increase their investments in video because they believe it works.
  • VIDYARD  |  TUESDAY, JULY 12, 2016
    [Social] How to Create a Video Marketing Strategy You Can Be Proud of
    Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. It’s not because they’re producing amazing blockbuster videos that get tons of shares on social media. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. They all think it’s important, and they all plan to increase their investments in video because they believe it works.
    [Social] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. How Predictive Marketing Can Help You Acquire New Customers. Year over year growth is something that all companies are looking to achieve, whether you work for a large established enterprise or an eager upstart. But marketing and sales may not be aligned on the same path to get to that end.
    [Social] The 2014 Digital Marketing Ecosystem
    They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity.
    [Social] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.) Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution.
    [Social] 4 Delicious Recipes to Sweeten up Your Marketing
    Here’s a look at what we whipped up: Magnificent Social Engagement. Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. Whether you’ve been looking forward to Valentine’s Day all year or it’s just another day on your calendar, I figure one thing everyone welcomes are the sweet treats the holiday brings.
    [Social] 5 Ways To Create Interactive Content and Maximize Your Marketing Budget
    To do that, it decided to immerse customers into its catalogue by making a slow motion lookbook designed for mobile, where buyers could learn about the product, share it on social media, or even make purchases at the touch of an image. By allowing users to explore your industry or market with a shareable, navigable infographic, you’ll not only be teaching them about the concept, you’ll be encouraging them to pass that information along on social media.
    [Social] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Your firm’s website and social media accounts are important elements in establishing your online brand and making your firm more attractive to the incoming class of top employees. A job candidate may become aware of your firm via an Instagram recruitment campaign or via some of your other social media channels. Then, they might probe around LinkedIn to see how established your brand is through your Company Page and how socially engaged firm leadership and others are.
    [Social] 25 Clever Ways to Grow Your Email Marketing List
    10) Encourage your current email subscribers to share and forward your emails by including social sharing buttons and an "Email to a Friend" button so their networks, friends, and colleagues can sign up for your list. In addition to creating a tab dedicated to email sign up, promote offers in your timeline and encourage your leads to share and like your offers on Facebook by adding a social sharing button on your landing pages and thank-you pages.
    [Social] The Top 10 Conversion Lessons One Agency Learned After Critiquing 100+ Websites
    Lesson #1: Too many brands are hiding social proof. After critiquing over 100 websites, we found that a surprising majority of brands hide their social proof far down on their homepage or worse -- isolate it to a never-seen page in their navigation. To get the most out of social proof, incorporate elements of it into your homepage design where your visitor’s attention is at its highest. (A Social Followings.
    [Social] What Makes a Successful Accounting Firm Marketer?
    ” In fact, it wasn’t so long ago that many firms resisted any form of social media engagement. Fast forward to today, and firms without a social media presence are behind the times, missing out on an audience full of potential relationships. visits to individual campaign landing pages, referral traffic from social media, or syndicated blog sites), email blast open rates, social media engagement and followers, and number of leads.
    [Social] Telemedicine Trumps Changes in Healthcare Policy Post-Election
    Read our blog Creating a Cohesive Healthcare Strategy With SEO, Social, and Paid Search to learn how to bring all of your marketing channels together for integrated healthcare marketing success. Whether you lean left or right, it is safe to say that many were caught off-guard with the results of the 2016 presidential election. Those in the healthcare industry are certainly no exception.
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