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  • HUBSPOT  |  MONDAY, JULY 10, 2017
    [Social] 7 Reasons Why No One is Watching Your Video Content
    On top of that, Facebook is the most popular social media channel, with 79% of all U.S. The Pew Research Center’s annual Social Media Update is especially helpful for that, which breaks down who’s using what. That’s a big no-no and can lead to serious penalties on SEO and certain social media sites. You did it. You finally produced and posted your first series of marketing videos. You wrote the scripts, filmed them, edited them, and uploaded them to an online platform.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 30, 2012
    [Social] Seeing Past Internet Marketing Silos
    Same for social media efforts. There are many, many, many (did I say many) websites and general web presences that NO ONE should be pointed to as great SEO, paid search or social media tactics and techniques. “Doing” social media? Photo credit: wattpublishing. Picture this: You are driving through the middle of the US. Let’s just say you’re in Kansas, Nebraska, or somewhere like that.
  • KEO MARKETING  |  TUESDAY, MARCH 28, 2017
    [Social] How are your 2017 Marketer’s Resolutions Coming Along?
    Today’s analytics programs can capture all kinds of data from the click-path through the website to which social media platform or web campaign from which the lead originated. social media campaigns, pay per click (PPC) ads, online events, etc.) At the start of every New Year, people make resolutions; things they are going to do in the coming year to improve their lives. Unfortunately, many times they are not able to keep up their resolutions.
  • MARKETING-GIMBAL  |  SUNDAY, MAY 17, 2009
    [Social] Twitter Helps Latest LA Food Sensation Gather Its Tribes
    Tags: Branding Demand Generation Marketing Social Networking Viral Marketing Web/Tech
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Social] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    From search engines to social media , digital technology has played a huge role in growing and shaping our industry. While the most common skill listed by marketers is social media marketing, SEO/SEM is the top in-demand skill by employers—a skill that doesn’t even appear on the other list.
  • LEANDATA  |  FRIDAY, JUNE 26, 2015
    [Social] 5 Tips for Tapping into Your Buyer’s Emotions with Content Marketing
    Win their trust with social proof. Social proof in content marketing comes in many forms. Content is social by its very nature, after all. As an added bonus, turn on the social sharing count on your blog to build your social cred with every piece you publish. Guest post by Braveen Kumar , Content Marketer & Editor with Uberflip.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, MAY 25, 2005
    [Social] B2B Lead Generation Blog: How to leverage word of mouth for more leads
    Leverage Your Social Network. Leverage Your Social Network. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Social] How to Protect Your Business from Cyberattacks
    The following cybersecurity measures will improve your business’s security and significantly lower the risk of a cyberattack: Use strong passwords, particularly for social media accounts (They can create a significant weakness in your business’s cybersecurity). Back up all your website and social media page content often. Moderate all user comments on your website and social media pages. Guest post by Caroline Black.
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, APRIL 15, 2010
    [Social] Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston
    Tags: Events b2b blogging B2B Marketing B2B Social Media
  • PROTEUS B2B MARKETING BLOG  |  THURSDAY, APRIL 15, 2010
    [Social] Don’t Miss MarketingProfs B2B Forum: May 3-5, Boston
    Tags: Events b2b blogging B2B Marketing B2B Social Media
  • SNAPAPP  |  THURSDAY, OCTOBER 22, 2015
    [Social] Gifographics: 5 Keys to Unlocking A More Powerful Infographic
    Animated features tug at audiences, increasing engagement times and leading to strong social sharing. Viral Shares – Gifographics delight readers and make a powerful impact on social media. A recent study cited by Buffer found that blog posts with animated graphics performed better in terms of social shares — just check out this graphic from Socialfresh. Once you have made your first promotional push on social, expect a bump in your numbers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 23, 2015
    [Social] 6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know
    From social, to search, to big data, the opportunities for marketers today are endless. In addition to mobile apps, social media networks that are not strictly mobile have made video capabilities available to users and marketers alike. Socially savvy marketers use these platforms to grow their own audiences and use video to engage them organically. Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up.
  • BIZNOLOGY  |  THURSDAY, MARCH 19, 2015
    [Social] The Internet of Things will revolutionize marketing
    Having trouble connecting with your customers and providing a consistent cross-channel experience when your only channels are social media, your website, mobile, email, traditional print and broadcast advertising, and your bricks-and-mortar establishments? The IoT will follow the same curve we’re seeing with social media and mobile: It will be novel and exciting and really innovative brands will get in on the action as early adopters.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 26, 2013
    [Social] 5 Signs to Qualify Your Demand Generation Play
    Lack of persona targeting with social media and content marketing : Yes, social media is hot, content marketing is hot, inbound marketing is hot…but that does not mean you do all of this without an integrated marketing strategy. If your social media and content marketing activities are working in the absence of clear buyer persona profiling, you are wasting time and resources. Dismal Failure or Epic Success?
  • TONY ZAMBITO  |  WEDNESDAY, MAY 2, 2012
    [Social] Is Your Organization Likeable? Are You Attracting the Right Buyers?
    Since, this phrase has been used to help explain attraction-based theories and concepts in many areas of the social sciences throughout the 20th century and now into the 21st century. Sally Field (Image via RottenTomatoes.com). The phrase “ Laws of Attraction ” first appeared in the early 20th century around 1906 by William Walter Atkinson as part of the new thought movement and release of his book “ Thought Vibration or the Law of Attraction in the Thought World ” (Chicago, 1906).
  • B2B MARKETING SAVVY  |  TUESDAY, SEPTEMBER 22, 2009
    [Social] Tweet “Type” as a Means for Threading the Approval Needle
    Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. Read time = 3-4 minutes) In many companies, after initial social media discussions result in Twitter engagement, the conversation turns to the “approval gate&#. The set-up: Most social media policies/practices evolve from existing Public Relations/Analyst Relations guidelines.
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 3, 2009
    [Social] Amen for eBook tips
    Social media is not rocket science, but you can blow up on the launch pad if you don’t take the time to think through your plans. Tags: Marketing Social Media B2B B2C eBook Lead Generation Savvy B2B Marketing Blog Strategy I love the Savvy B2B Marketing blog. And I don’t say that with any reservations. Why, you may ask, have I fallen in love with a blog? I need no reason other than this post: 5 Things You Should Know BEFORE You write an eBook.
  • WRITTENT  |  WEDNESDAY, MAY 28, 2014
    [Social] 27 Must Use SEO Tools for Incredible Content Marketing Results
    They also have a collection of social, webmaster, and optimization tools on their site that are free to use and can help you leverage content marketing. SharedCount is a social analytics service that checks how many times your webpage has been shared, liked, tweeted, etc., on popular social networking sites. Content marketing is about creating, optimizing, and distributing valuable content to grow your web presence and steer the actions of consumers.
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Social] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    Tools like Yelp and TripAdvisor, Apple’s Maps and Siri, location-based services like Foursquare, social apps like Facebook, LinkedIn and Twitter, and vertical-focused apps like Hipmunk, Spotify, and Kindle offer consumers myriad ways to find the information they seek. Build your email list and social connections. Image via CrunchBase. Search just ain’t what it used to be. Search engines used to be about helping customers find information.
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Social] The Most Important Tool in Every Nonprofit's Fundraising Toolbox
    With online channels like social media, email marketing, content marketing, and blogs, in addition to all the conventional fundraising tactics, the fundraiser''s toolbox is growing and the tools in the toolbox are becoming more diverse. Metrics and the data that comprise those metrics may include social stats, website analytics, communication conversions, revenue growth rates, or other donor engagement measures.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social] Websites With More Content Generate More Customers [New Infographic]
    Our research primarily shows that websites that create lots of content, build active social media profiles, and blog regularly are much more successful online than their peers. We've long known that business blogging , social media, and great content creation are the keys to successful inbound marketing.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 9, 2013
    [Social] Marketo Celebrates the Marketer, the Marketing Nation, and Unveils New Product Innovations–Keynote LiveBlog
    A Platform for Integrated Social. Last year Marketo announced the world’s first integrated social marketing solution through our acquisition of Crowd Factory. We’ve seen our vision transforming social marketing from being an isolated silo cut off from other marketing channels into a fully integrated marketing process. You can create and execute all of your social campaigns from where you live; right in Marketo. Enjoy Summit and don’t forget to be social!
  • HUBSPOT  |  TUESDAY, JUNE 17, 2014
    [Social] Running Out of Email Marketing Ideas? 17 Sources of Endless Inspiration
    Many times if they have a question, they won''t necessarily email their contact at your company; they''ll just ask on social media. If you''re a HubSpot customer, you can use Social Inbox to set up a stream that pulls in questions from your leads and customers. Not only can you give them a response on social media, but if you see a question appear a couple of times, you will know that you may need to do some more communication around the answer via email.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 15, 2011
    [Social] 4 Steps to Mobile Marketing Success
    First came digital, then social and now the mobile revolution is taking the world by storm. Add click-to-call and click-to-email functionality and include social sharing buttons to enable connectivity. In many countries, there are more mobile phones than people, homes with electricity, even toilets. There are more mobile users than all the TVs, PCs and landlines in the whole world combined ! And everyone knows that mobile search will surpass desktop sometime in the next 2 years.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Social] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search , social media , content, blogging , and more with our websites. Make your content social and shareable – not static. The internet has fundamentally changed the way people learn and shop. A business website is the central component of reaching potential customers, educating them, and convincing them to buy.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 29, 2010
    [Social] 11 Reasons Why Outbound Telemarketing Programs Fail
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 29, 2010 3 Subscribe 11 Reasons Why Outbound Telemarketing Programs Fail Share My colleague Robert Krekstein is the Telemarketing Program Director for SAP North America.
  • CONTENT STANDARD  |  THURSDAY, MARCH 26, 2015
    [Social] Should Your Paid Amplification Approach Align with Your Content Strategy?
    Social networks offer precise targeting with a differentiated audience depending on which network you choose to use. Marketing Social MediaAs content creation in marketing becomes an increasingly popular form of advertising, a powerful strategy is imperative to yielding a strong performance. But, is that all you need to achieve success?
  • CONTENT STANDARD  |  THURSDAY, MAY 7, 2015
    [Social] Are Your Employees Engaged? Your Bonus May Depend on It
    Offering gift cards, contest entry, or letting employees use work time to write content and interact on social media can be helpful. Marketing Social MediaToday’s CEOs typically receive bonuses based on their company’s stock performance or return on capital. Havas Creative Group recently added a unique metric to the fold: employee engagement.
  • WEBMARKETCENTRAL  |  MONDAY, JANUARY 11, 2010
    [Social] 7 Reasons Every Business Needs to Twitter
    It's less formal, more "social" and usually more effective than "cold" outreach. Social Tagging Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter.
  • PUZZLE MARKETER  |  WEDNESDAY, MAY 2, 2012
    [Social] Google’s Latest Slap – How Un-natural Links May Affect Your SEO
    Related posts: Audit Your Website for SEO Social Media has a Strong Influence on SEO 6 Insightful Blog Quotes for Puzzle Marketers. Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Social] Is your marketing still getting attention instead of paying attention?
    Monthly Newsletter Offline Marketing Social Media Marketing Bayer CC Sabathia Television YankeeI have been seeing a commercial on TV lately that features Yankee pitcher CC Sabathia pitching (groan) Bayer aspirin. Sports fans are likely to pay more attention to CC than to some identity-less announcer, so that makes sense. What doesn’t make sense is part of what CC says, that he needs to be free of pain so that he can concentrate, because pitching is “100% mental.”
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Social] How to Build an Unbeatable Content Marketing Plan
    From your blogging efforts to your social media marketing, Marketing Grader grades vital areas of your marketing and sends you a detailed report to help you optimize and improve each area. Buzzsumo uses social media shares to determine if a piece of content is popular and well-liked, so this information will help you see which content ideas will do well. A handy editorial calendar, CoSchedule makes it easy for you and your team to organize content and even social media posts.
  • HUBSPOT  |  FRIDAY, JUNE 28, 2013
    [Social] The Ultimate Editing Checklist
    The title/headline of your piece of content is often the first impression someone has of your content (think social media shares, search results, etc.), Are there opportunities to make the content more social? adding ''Pin it'' buttons to proprietary images/infographics/visuals/charts, adding tweet links , social sharing buttons , etc.). As we all know, content creation isn''t as simple as just stringing together a few words and clicking "publish."
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] 19 Excellent Guides to SEO Link Building
    While acknowledging that the “low-hanging fruit of link building” (links that are relatively easy to obtain) are not incredibly valuable on their own and represent just one component of a broader link-building strategy, Vinny La Barbera points out that such links nonetheless form a basis, particularly for new websites, and explains how to build such from sources like social profiles, local business directories, news releases, and social shares.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Social] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    What’s more, an outsourced CMO is current on all forms of marketing – from influencer marketing, content marketing, social media marketing, Facebook ads, search engine optimization (SEO), retargeting, gathering data and analytics, affiliate marketing, media buying, and more. Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social] 4 Ways to Elevate Your Marketing with Great Content
    This includes core channels such as your website, social media platforms, email, and mobile, but don’t forget about video. Some of the best examples of engaging content come from social influencers. Since then, he’s blossomed into a social celebrity, with over 16M followers on Instagram alone. Author: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns.
  • SALES LEAD INSIGHTS  |  TUESDAY, JULY 26, 2011
    [Social] B2B telemarketing: An interview with Michael Brown
    I define that as: phone + e-mail + social + SEO/SEM + online content. Ask before telling and learn before selling. Michael Brown is our “Business to Business By Phone Expert”. When it comes to using the phone to generate, nurture and qualify leads, there’s nobody better than Michael. With all the developments lately in B2B marketing, telemarketing still has a prominent position and I want to highlight that. So I sat down with Michael and asked him what’s new in telemarketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 10, 2011
    [Social] Which B2B Marketing Automation Systems Have Hard-to-Find Features? The Answers May Surprise You
    Half relate to specific output channels: fax, RSS, social media, direct mail, email, external Web sites, and Webinars. Two relate to channel integration (social media and events) and three are generally big-business concerns (fractional revenue attribution, offer coordination, and user-defined matching rules). Summary: A close look at which vendors have the least common features finds some are widely distributed, while others are concentrated among products for big companies.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 7, 2012
    [Social] 42 B2B Marketing Acronyms and Abbreviations
    SMM : Social Media Marketing. Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Social] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    Marketing strategist Jason Falls knows the value of conversational research or social listening for discovering valuable insights into your audience. – Thomas Flaherty (my eighth-grade social studies teacher). By Kerry Gorgone, {grow} Contributing Columnist. There’s so much marketing wisdom to draw on, much of it from unlikely sources. But you’ll never find it unless you look up from the usual blogs and media outlets and scan the horizon for something new.
  • HUBSPOT  |  MONDAY, AUGUST 23, 2010
    [Social] Top 5 Inbound Marketing Articles to Start the Week: Social Selling
    We're in the midst of a revolution: the revolution of the B2B sales process through social selling. This week's top inbound marketing article discusses the valuable ways social technologies, tools and practices are revolutionizing the science of selling. The Revolution of Social Selling for B2B Companies. Author: Umberto Milletti on Social Media B2B. So what makes social selling so revolutionary? Understanding and Implementing Social CRM.
  • B2B MARKETING SAVVY  |  MONDAY, AUGUST 24, 2009
    [Social] If Passion Fires Your Marketing/Marcom Mission, Be Warned – Consequences Loom
    Read time = XXX minutes) To all of you energetic, enthusiastic marketing, communications and social media mavens… to the consultants, the wanna-be’s and the interns in-the-making… Whether you’re on the client side or agency side, here’s a piece of career advice from a seasoned, savvy, and oft-scared veteran. Explore Social Media. Oh, and then this voice from my PR past called with an offer to blog, test the social media waters and stay intellectually current.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 16, 2012
    [Social] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
    Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 18, 2016
    [Social] CMOs and Cross Channel: You Won't Believe How Much Perception Differs From Reality
    Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t. After reading the following sentence your reaction should be something along the lines of "tell me something I don't know."Marketers "Marketers must keep pace with the modern customer – who is fast, digital and unstructured – to outpace the competition. Of course you already know that.
  • VIDYARD  |  FRIDAY, NOVEMBER 6, 2015
    [Social] 6 Elements that Make an Online Video Worth Sharing
    That alone could be the trigger that gets people to click the social share buttons at the bottom of or at the end of the video. The role of video in integrated marketing campaigns is increasing at a rapid pace, as was clearly evident at Vidyard’s Space Camp event last month. I had the pleasure of moderating a fantastic panel of video marketing veterans, all in the field and executing in real-time.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social] Marketing in 2014: David Meerman Scott & Brian Halligan on What's Changed
    Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. A lot''s happened in the marketing world in the last few years. no surprise there), and we''ve watched the prevalence of inbound marketing grow and grow. Although the fundamentals of inbound marketing haven''t changed, the tools companies use to get found online have.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 5, 2015
    [Social] 5 Ways B2B Organizations Can Incorporate Video Marketing
    Posting the video version on social media may cause it to spread a lot faster than the text-based version, especially if watching the video takes less time to read the content. The integration of video content has been a confusing topic for many in the B2B space. However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Social] Master These 10 Content Marketing Skills to Become an All-Star
    Identify what it is your buyers are looking for by monitoring forums like Quora , utilizing social listening tools , interviewing subject matter experts, analyzing search results, and more. I use BuzzSumo to get a snapshot of my clients’ (or competitors’) most shared (on social media) content on the site. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Social] The Essential Artificial Intelligence Glossary for Marketers
    Imagine having a to-do list automatically prioritized based on your work habits, or your content personalized based on your target customer writes on social media. Social media marketers are likely familiar, as Facebook, Twitter, and Instagram all use algorithms to determine what posts you see in a news feed. This includes tasks such as learning, seeing, talking, socializing, reasoning, or problem solving. Thank goodness for live chat.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Social] Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
    3) Make Your Thank-You Emails Social Media-Friendly. Include social media sharing buttons/links and language that invites your contacts to forward the message to others. In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts.
  • B2B SEO  |  WEDNESDAY, JUNE 2, 2010
    [Social] Why B2B Blogs are not Achieving SEO Success
    Tags: B2B SEO B2B blogging B2B social media Content Marketing
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 21, 2012
    [Social] A KoMarketing Christmas Carol: Ghosts of Content Marketing Past, Present, and Future
    While B2B and B2C marketers have used content marketing for years, it became the must-have element of every 2012 marketing plan, driven by the exponential growth of social media and the disruption of search rankings by Google Penguin and Google Panda,” writes Content Marketing Institute’s Heidi Cohen. Adaptive, smart content makes sure your campaigns are optimized for each platform,” according to Social Media Today.
  • MODERN MARKETING  |  FRIDAY, DECEMBER 7, 2012
    [Social] What is Responsive Design?
    There are upsides for search, social sharing, simplified content management and easier site maintenance. by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. You’ve seen the stats. Smart phones are everywhere. Tablets are seeing rocket ship growth and aren’t coming back to earth.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Social] 55 Fresh Ideas for Your Christmas Newsletter
    Send a “nice” themed email that shares your brand’s social responsibility and values. Build a robust campaign with a sweet prize, and offer plenty of socially-integrated opportunities for your contacts to enter. Emphasize Your Social Service. Use your Christmas newsletter as a reminder to your customers that your customer service will be monitoring social media throughout the holidays. Image source.
  • INFER  |  THURSDAY, MARCH 17, 2016
    [Social] Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder
    Infer has built thousands of predictive models that analyze key signals – such as a company’s business model, technology vendors, relevant job postings, public filings, social presence, website activities, marketing automation data, product usage data, and other attributes – to produce around 1.5 Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Infer Inc. ,
  • MODERN B2B MARKETING  |  TUESDAY, MAY 6, 2014
    [Social] Content Marketing Tactical Plan
    Whether the program is an email sent out to your database, a pay-per-click ad, or a social campaign, your content can be the associated offer that drives conversion. Think about all of the various channels—email marketing, social media, your website, and more. Author: Dayna Rothman There are a lot of moving parts involved in creating the perfect content marketing plan. You have to consider staffing, persona development, content themes, and so much more.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 16, 2015
    [Social] Just When You Think You Know B2B Marketing, The Millennials Are Here
    Step up your game with technology, expand your presence on social media, post videos on YouTube and photos on Instagram that speak to this generation. You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast. Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Social] High Schoolers Try Digital Marketing: A Fathom Internship
    During the first week, I gave the girls a brief introduction to the PPC, SEO, and Social best practices of the Education team. For the last week, the girls worked on a social calendar for a client. I explained how important it is to stay top-of-mind by posting regularly and keeping your viewers engaged with appropriate social etiquette. “We We made [a client’s] social calendar.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2011
    [Social] Most Users Click 2 Minutes After Content Is Shared [Infographic]
    Successful inbound marketers should always be promoting the content they create via such tools as email and on social media sites like Facebook , Twitter , and LinkedIn. But what happens when that content gets shared? When do users click on it? What's the shelf life of the share? How do others share it with their networks? AddThis, a 5-year-old bookmarking and sharing service, recently crunched its large pool of data (it reaches 1.2
  • MARKETING-GIMBAL  |  TUESDAY, DECEMBER 21, 2010
    [Social] Top Ten B2B Marketing Mistakes and How To Avoid Them
    Demand Generation Marketing Social Networking Web/Tech B2B marketing strategyA few months ago I contributed to this crowd sourced effort by Mac McIntosh and Dianna Huff. The ebook is now complete and available for free download. In this ebook ten broad categories of mistakes were identified that B2B marketers.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 13, 2012
    [Social] Content Marketing Metrics: What To Count, How To Count It
    Followers/friends/fans and sharing for social media. It’s easy if your latest email newsletter or social media post has a link to a landing page with a “Buy Now” button on it. Photo credit: e y e / s e e. Over the past few columns, we’ve looked at content marketing basics , knowing your audience and ways to generate great content , among other things.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 9, 2011
    [Social] Three Little Marketing Ideas with Big Reach
    Data visualizations captured mainstream public attention in 2010 and in 2011 we’re seeing less scientized and more entertaining, high-concept, user-friendly, mobile-optimized examples being shared across social networks. When designing a flip-book think “magazine style&# and aim for a graphics-forward, low-text layout before posting it on Slideshare or a social publishing site like Scribd. By Sidneyeve Matrix, Contributing {grow} Columnist.
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Social] Quit Obsessing About the Customer Journey
    I can foresee a time, probably not in the too distant future, where by sifting through a combination of Web behavior, email engagement, social activity, account milestones, and a myriad of other factors (credit card data? These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Social] The Marketer's Guide to Pinterest SEO
    Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right?
  • KOMARKETING ASSOCIATES  |  FRIDAY, MARCH 15, 2013
    [Social] #SMX West 2013: Top Tips, Tools & Takeaways
    It was also a pretty big theme at the conference (check out this write-up on the authorship session) with Matt Cutt’s going so far as to say that social and identity will begin to play a pretty big role in search over the next few years. ** Tip Alert **. Screaming Frog is an essential tool for any SEO and can basically be used for everything from tech audits to keyword research to competitive analysis to social targeting.
  • CONTENT STANDARD  |  FRIDAY, OCTOBER 30, 2015
    [Social] Native Advertising: The Interruption Model 2.0
    This lends itself well to organic search ranking because of links and social media engagement with the brand, all while driving traffic to the brand’s site. Fractl broke down two campaigns, one for each model, and calculated an estimated ROI based on traffic, social shares, links, and major placements. Are you one of the 72 percent of marketers who have asked your content marketing partner about native advertising ?
  • MODERN MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Social] 3 Tips For Creating Killer Event Agendas for 2015 (and Beyond)
    case study examples; metrics-driven stories) and create a short framework that can be shared across your social media, blog, and email channels. We also empower our internal teams with pre-crafted tweets and social media copy because getting the word out is beneficial to not only the speaker, but the company they’re talking about. The start of a New Year, for many marketers, is an opportunity to revisit some of your annual strategic measures.
  • CONTENT STANDARD  |  TUESDAY, MARCH 7, 2017
    [Social] In Praise of the Automaton: How Humans Can Stay Relevant in the Face of Marketing Automation
    And seek out ways to build credentials in other marketing areas: even if you’re only a fringe user of your company’s social media accounts, certifications from reputable sources like Hootsuite can make you better at your job, and can increase your value to your employer. Likewise, connecting with other professionals via social media can be invaluable as a daily source of information and commentary.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Social] The Anatomy of an Optimized Blog Post [Infographic]
    Learn how to make social share buttons in fewer than five minutes here. Want to dissect more best practices for landing pages, homepages, social posts, and emails? Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout to look fabulous ! Now comes the time you''ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see.
  • CONTENT STANDARD  |  MONDAY, AUGUST 15, 2016
    [Social] Will Twitter’s Live Video Content Become the New TV?
    You turn to social media to connect with friends, network with professionals, share photos and updates, and even to get your news. But would you consider logging into your social account each time you sit down to watch TV? Twitter is far from the first company to realize this, but it’s the first social network to try and leverage its unique features to compete with TV in a new, innovative way.
  • SCRIBBLELIVE  |  WEDNESDAY, JANUARY 6, 2016
    [Social] Why You Need to Create Buyer Personas (and How to Do It)
    Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a variety of print and digital publications, and a Contributing Editor to the Visually Blog. It may be hard to find the time to create and maintain buyer personas, but some powerful new research from Cintell proves it’s more than worth your while.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Social] 7 Content Marketing Mistakes Costing You Time and Money
    75% of those articles got 39 or fewer social shares. The first step is just sharing your content on social media. Unfortunately, as CoSchedule notes in this graphic, 77% of bloggers share their posts three times or fewer on social media. There are several detailed examples of how to do one online, or flip through our own ebook on how to do a social media audit. Content marketing is getting harder. Ironically, it’s because of the content itself.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Social] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    Tie In Social Media Network Development – Make sure content assets developed for SEO performance are used for multiple channels of opportunity, especially social media distribution and network development. What Google’s Omission of Organic Keyword Data (not provided) Means for Search, Social & Content Marketers – via TopRank.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Social] 9 Marketing Books to Read Before Q1 Ends
    Chelsea Hunersen , Social Media Marketing Manager: I tell everyone I work with to read this book. Working in social marketing, my goal is to get people to share our content, so Contagious has a large number of practical applications in helping understand social behavior.". Simply put, marketers comprise an impressively busy population.
  • NUSPARK  |  SUNDAY, NOVEMBER 4, 2012
    [Social] A Brief Guide to Increasing Website Conversions with Video
    Promote the video within social media, if it acts as a standalone. More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Social] 7 Quick Ways to Free Up More Time in Your Day
    Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. As a result, we're often found consulting our RSS feed, prowling industry blogs, and scrolling through our favorite social platforms to find resources to educate us and inform our strategies. To get you started, check out these examples: Social media keyboard shorts.
  • HUBSPOT  |  FRIDAY, JUNE 9, 2017
    [Social] How HubSpot, Moz, Buffer, and TrackMaven Staff Their Content Teams
    Was our social media strategy as built out? While we still oversee social media and advertising in-house, we now manage a consistent cadre of freelancers: four to five writers, one to two videographers, and two to three designers. Buffer is a social media scheduling app that creates a ton of useful content and research on its different blogs , so I asked its Director of Marketing, Kevan Lee , how the content team is assembled to produce so much.
  • BIZIBLE  |  TUESDAY, JULY 12, 2016
    [Social] Marketing Performance Management: Tactics to Increase ROI
    For example, how many social followers you want to gain, the amount of traffic you want to draw to your website, or the number of leads you want to drive. Say the paid search channel isn’t performing like expected, but paid social is outpacing its goals. Marketing Performance Management is the process of tracking marketing campaigns to evaluate performance, and then using that performance data to inform future budget decisions.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Social] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. As the premier social network for professional services, it is a rich source for influential and engaged professional contacts. Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 5, 2014
    [Social] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” ” .
  • SALES ENGINE  |  THURSDAY, JANUARY 14, 2016
    [Social] The best content marketing blends old, new, and what’s next
    I’m an old-school news guy in a new media content marketing world , but as a web editor, my work processes are largely the same: I work with freelance writers to produce stories, I work with designers to add graphic value to the posts, and much of my job centers around distribution of our content through social media to build audience. Choose your words on social media carefully, and always use images in your posts. Schedule social media posts to reach viewers through the day.
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Social] Sales and Marketing 2.0 Conference #sm20
    Partnering with brands to help them figure out how to acquire, monetize and retain the elusive “social media” customer The San Francisco Sales 2.0 social selling b2b sales Post contibuted by Adam Metz of Metz Consulting. conference begins tomorrow, and while I love just hitting a conference and going from session-to-session, on a whim, I usually get more out [.]. Enterprise 2.0 Web 2.0 Sales Intelligence sales productivity customer 2.0
  • BIZNOLOGY  |  THURSDAY, MARCH 28, 2013
    [Social] Push versus Pull Marketing: In B2B, You Need Both
    Social media, for distributing your content to followers, and inviting them to share it with their networks. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound marketing is all the rage today. Hubspot promotes it. Marketo promotes it. Seth Godin promotes it.
  • BIZIBLE  |  THURSDAY, MARCH 24, 2016
    [Social] Content’s Role in an Account-Based Marketing World
    Organic search and social would generate traffic to the post, which would flow to content upgrades (ebooks) and leads, which would then be nurtured and sold. Over the last six months, we’ve been making major transformations within our marketing team. Not the structure of our team, but in the way we approach customer acquisition. Up until this started, we’ve been a nearly 100% inbound-driven team (assuming you include PPC as inbound).
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Social] The Death of Website Design
    If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. Learn exactly how well optimised your website is, whether it is search engine friendly, if your blog is effective and how linked up it is to social media. Is this the end for website design?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 9, 2017
    [Social] Why content is your enemy and experiences are your friend
    I was doing research to learn how traditional publishers are dealing with the forced march into the social media news stream and talked to a number of publication editors. Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.”
  • MODERN MARKETING  |  THURSDAY, JUNE 18, 2015
    [Social] Marketing Teams Need to Follow a Master Chef's Leadership Recipes
    Before I joined the Oracle Marketing Cloud, I spent a week with the Content and Social team during their off-site meeting in Raleigh, North Carolina. I was lucky enough to not just spend time working with my new team, but I also had to chance to socialize with them. And that seemed to revolve around a lot of food. We had one special meal where we sat at the chef's table at Second Empire. The chef's table is a private table in the kitchen that is overseen by the head chef.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Social] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. The data from this year’s report indicates that while marketers may not be under-utilizing social media management and a few other platforms, there may be quite a bit of dissatisfaction and turnover with these offerings.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    [Social] Balihoo Offers "Local Marketing Automation" for Channel Partners
    It also helps local partners set up their own Web sites and social network accounts, register with local directories and search engines, and record telephone as well as online responses. social media support is hard to find. Only a few vendors offer it and they provide different combinations of setting up social network sites for the local business; providing content to share in social networks; and providing tools to post social messages.
  • MARKETING-GIMBAL  |  FRIDAY, JULY 2, 2010
    [Social] The Ultimate Business Differentiator
    Tags: Branding Social Networking Viral Marketing
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Social] 5 Ways Google+ Will Influence Search Results
    Google+ is not even a month old yet, and marketers everywhere are trying to uncover the relationships between Google’s new social networking product and their search results. Improving Google’s Intelligence - Google will be able to improve their results pages is through enhanced information on your social circle. Improved Search Results Quality - Another benefit will be that this makes Google’s social results much harder to cheat on.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 17, 2013
    [Social] Big Data: It Doesn’t Mean What You Think It Means
    How many leads did we generate from social this month?” Ask it to pull a list of every consumer who visited your website twice in the past month, opened more than one email, and retweeted your social content. Want to determine the best next offer to send a prospect in real time, forecast marketing’s effect on revenue in the next quarter, or present different web experiences to different prospects based on their recent social activity?
  • MARKETING ACTION  |  TUESDAY, JANUARY 20, 2015
    [Social] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    If the writers in your agency are already good at developing pay-per-click (PPC) copy that’s pithy and compelling, you can use those same skills for creating compelling email and social campaigns. Just think how persuasive those short headlines and blurbs will be when they can appear before customers and prospects in a richer, more interactive environment such as a well-designed email, an animated Vine, a social media quiz, Pinterest pins, or anything else you create.
  • MARKETRI  |  THURSDAY, MARCH 28, 2013
    [Social] What Makes a Successful Accounting Firm Marketer?
    ” In fact, it wasn’t so long ago that many firms resisted any form of social media engagement. Fast forward to today, and firms without a social media presence are behind the times, missing out on an audience full of potential relationships. visits to individual campaign landing pages, referral traffic from social media, or syndicated blog sites), email blast open rates, social media engagement and followers, and number of leads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Social] Six thought-provoking and profound marketing trends
    Using our deep learning and custom network engine, Affinio is able to analyze these connections to develop a social fingerprint for each user. Each year, Mary Meeker compiles a wide-ranging report on the top Internet trends on behalf of venture capitalist firm KPCB. The report goes on for 213 pages. And do you have time for that? That’s why Tom Webster and I distilled the report into the profound marketing trends that will have the biggest impact on you.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Social] 7 Companies That Totally 'Get' Their Buyer Personas
    Previously, they marketed to people of all ages who wanted to stay connected on social networks. Millennials in particular expect quick answers to their questions on social media, and Zipcar fulfills that expectation. They are typically a younger audience that likes to be reached through social media channels and, similar to Zipcar, expects quick responses from the company. JetBlue doesn't just rely on social media to reach their audience, either.
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Social] Billion-Dollar Babies: Are All These Little Companies Really Worth $1 Billion?
    Also rumored to be valued at $1 billion are Path, a social network, and Fab.com, an online commerce site. There’s also the sense that the next wave of computing, built on mobile devices and social software, is going to be bigger than anything that has come before it, a giant wave of opportunity that will create a new generation of tech titans. Based in New York, Fab.com started out as Fabulis, a gay social network.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 7, 2014
    [Social] Instagram, Barbershops, and the Power of Continuous Marketing
    If you are going to promote your Instagram account (or any social presence, for that matter) be sure you’re consistently updating it…but that’s another post, for another day. just email, or just social media, or just direct mail, or just your website) work. Continuous Marketing on Social. And to be clear, this same “formula” could work on any social media channel. Author: DJ Waldow It was Saturday and I needed a haircut. Badly.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Social] What Is Thought Leadership? And When You Should Use It?
    Expose your thought leaders and you begin the process of becoming a social business – real people with real faces talking to real customers and buyers. Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page.
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Social] The 16 Best Sites for Free Stock Photos and Videos
    They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. ” — Social Media Today. Showcase reviews: Kathryn Aragon Media, Likeable Media, Nikki Woods, Social Media Today. Social Media Today. 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: 36: The 17 Best Social Media Management Tools. #37:
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