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    [Social] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    Companies score leads via marketing automation (MA) based on interactions that are driven by email; however, MA does not recognize offline behaviors or social if not integrated into the system. Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring.
    [Social] 5 Key Steps to Consider When Guest Blogging
    If you are looking to strictly increase visits to your site, you will want to focus on publications that have large audiences and are active on social media. Simply enter a site’s URL to view the most popular content (from a social-sharing perspective). Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”.
    [Social] Marketri Names Kathi Wheater New Copy Director
    Marketri’s go-to collaborator and copywriting consultant since 2007, in her new role Wheater will work with clients to prioritize key communication goals and objectives, develop content strategy, write and edit messaging for campaign platforms, branding, corporate video, print, and digital platforms including social media, search engine optimization and user interface.
    [Social] 7 Ways you can Engage with Your Influencers
    Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back. Track your wider influencer community’s social conversations on specific program topics and interact with them whenever they post relevant content.
    [Social] Empathetic Marketing: How To Connect With Your Customers
    That’s what I think we all tend to do in the social world; that we express to the connections we have. Michael: There are enough people out there talking about this desire to work for companies that have a real purpose or even a kind of social mission. You can measure engagement in the form of time on site and in the form of social shares, and in the form of whether people subscribe to your content. Have you made empathetic marketing part of your strategy in 2017?
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Social] 5 Infographics to Teach You How to Easily Make Infographics in PowerPoint [Free Templates]
    And by "success" I mean driving traffic -- and potential leads -- to their websites and generating social buzz through people sharing and commenting.). And a recent report from Social Media Examiner shows that original, visual content is the number one form of content that marketers want to learn more about in 2015. Despite the spattering of headlines that have popped up over the past couple years proclaiming "infographics are dead," infographics are, in fact, alive and well.
    [Social] Marketing Technology Landscape Supergraphic (2016)
    Social Media Marketing & Monitoring (186). Social & Relationships. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. Finally! ). You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur.
  • VIDYARD  |  THURSDAY, MAY 11, 2017
    [Social] Chalk Talks: Measuring the Performance of Your Video
    Next you can look at social and email programs that include video versus those that don’t driving greater click-through rates, greater engagement, or ultimately, higher conversions for those programs. We always advocate the power of video to boil complex concepts down into simple, visual terms. Whether it’s a short how-to video or a longer product demo, video is a no-brainer for getting your point across. So why not apply that same methodology to video? Very meta, right?
    [Social] The Millennials are Here! Announcing Our New Research on Generational Buying Differences
    While traditional B2B sales and marketing tactics are clearly ineffective for Millennial buyers, the old playbook for engaging prospects is counterproductive for all generations of buyers--according to reported preferences of all generations surveyed, successful B2B marketers will need to ditch white papers and product demos in favor of the more universally preferred, robust social media personas and interactive content.
    [Social] Under the Hood: SnapApp’s Spring Release
    This menu includes the basic setup items for your SnapApp including name, description, groups, attributes, social options, SEO features and more. If you're a SnapApp customer and haven’t already noticed, the SnapApp Spring Release is here! Our latest release includes some BIG changes, including a freshly organized platform and an all-new builder. Wondering what to expect the next time you login? We’ve included a list of the biggest updates below to help acquaint you with the new layout.
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Social] Why It’s Time to Rebuild Traditional Marketing Teams
    One person works on product marketing, another handles social media, someone else writes copy, and so on. In many instances, these programs are even disconnected from organic social distribution and email marketing efforts. I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results.
    [Social] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons. In fact, you can even act out something like social media, by taking a picture of a decadent cranberry relish and showing how you would share it on Instagram in real time. When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing.
  • HUBSPOT  |  THURSDAY, JULY 12, 2012
    [Social] How Even 'Boring' Industries Can Create Interesting Content
    The easiest way to do this is to tap into your social networks to crowdsource answers to questions you'd like to feature in your marketing content -- just make sure to publicize the content once it's written, and let your contributors know when their answers will be featured! Lead generation via social media. Knowing that LinkedIn is 277% more effective at generating leads than any other social network.
    [Social] Linkedin Success System: Boost Your Career With Linkedin!
    With over 380+ million members, a higher return-on-investment than any other social media platform for lead generation; a tool that 94% of recruiters use. Opentopic blog >> You Need LinkedIn To Have A Successful Career! EVERYBODY needs to be on LinkedIn. If you are a newcomer to the Platform or feel that you haven’t been utilising it as you. Cognitive Technology Cmo cognitive technology
    [Social] Lead Generation Programs That Work
    My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. Try These Traditional Tactics Now The Role of B2B Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
    [Social] 3 Ways for B2B Marketers to Invest in Customer Retention
    For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing. Exceptional ones will also take into account a full view of the customer, including social media mentions and open support cases. Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy.
    [Social] Understanding The Difference Between a CRM and MAP
    A marketing automation platform enables marketing departments to automate time-intensive or repetitive tasks such as social media posting, emails personalization or contextualizing website actions. Taking advantage of behavioral inputs from multiple channels such as social clicks, viewing a pricing page or consuming a piece of content provides marketers the context they require to fully understand a prospect’s challenges and how to guide them down the funnel.
    [Social] Guy Kawasaki Enchants!
    Nowadays, it’s much wiser to start from the bottom up, with people who have fewer but higher-quality social media followers. Use the principle of social proof, wherein by showing that you and other people use product, customers know it’s okay for them to use it too. The more people saw white earbuds, the more social proof they had that iPods were worth buying, which led to more people buying iPods, creating a positive feedback loop. People have a social need to reciprocate.
    [Social] CMO Insight: Tips For Managing A Shifting Role
    While titles like Content Curator, Social Media Expert and Data Scientist are popping up, college curriculum hasn’t necessarily caught up with these emerging business needs. by Amanda Batista | Tweet this The Chief Marketing Officer’s role is evolving, as marketing leaders are tasked to be Jacks and Janes of all trades — addressing data, content, and technology initiatives across their organizations.
    [Social] 8 Mobile Apps You'll Wish You Downloaded Yesterday
    Social media publishing and analytics. Social media monitoring (iPhone only). This app lets me check my new leads, my visitor and contact progress, and handle my social media all in one spot. Think about your biggest business needs on the run -- do they center on productivity, reading, social networking, or something else? You know that panicked feeling you get when your mobile device isn''t immediately nearby? Yeah, this post isn''t going to help that at all.
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Social] Who Wore It Best? Marketing Campaigns Edition [SlideShare]
    In the SlideShare below, we’ve split up campaigns into four different categories -- video, integrated, web/gaming, and social -- and matched them up against one another. The beauty of the marketing industry is that every campaign is different from the next. Each one has a unique challenge and a different end-goal, resulting in a different look, feel, and message for each individual campaign.
    [Social] How to Get Your Prospects to Call You Back in 2012
    If you dont have a prospect watchlist created for your prospects, do some research on them through social media. Before calling, connect with the prospect on social media or by sending them the tried and true email. It’s a new year and you have new sales goals but you can’t dismiss the facts gathered from 2011. 92% of executives you try to contact will not return your phone call.
    [Social] This Year, Tackle These 3 Demand Generation Priorities First
    Or Social Media Analytics. After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail. Sometimes great people, a great product, or pure market demand can cover up all sorts of marketing sins, but more often the clients who succeed consistently at demand generation are those who have their act together.
    [Social] Why B2B Marketers Need To Track & Measure Multiple Touchpoint Dimensions
    Not only do you want both the channel and the subchannel (Paid Social and LinkedIn, respectively), you want the landing page (B2B Marketing Attribution 101), the form URL (6 Reasons to Implement Multi-Touch Attribution Right Now), the specific ad that was served on LinkedIn, and the ad campaign that it was a part of. Watching television in the 90s, people rarely complained about the low fidelity of their television screen.
    [Social] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    What Past Workshop Attendees Say about Jennifer Beever: “Jennifer has a dynamic and engaging presentation style and a very practical approach for how to use social media to get results.” Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Social] 13 Things to Check Before Hitting 'Send' on Your Next Marketing Email
    This includes anchor text, CTAs, social media follow/sharing icons, and images. 3) Broken Social Media Sharing Buttons. While we're talking about social media buttons, let's discuss how easy it is to break those little buggers. We've published a helpful guide to make creating the buttons for social sharing on social sites like Facebook, LinkedIn, and Twitter less painful, so be sure to check it out.
    [Social] 3 Steps That Took Our Blog From 14,000 Readers to Over 400,000
    Another editorial intern, Kieran Dahl, became our social media editor. Share the story with their social networks. Capitalizing on social platforms to create resources for under-served topics (check out The Facebook Strategist , a Medium hub we’re currently building). A little over three years ago, Sam Slaughter, Contently’s VP of Content, asked me to run The Content Strategist.
    [Social] 7 Tips for Making Your Website Content Interactive
    Include Social Media Buttons. Tools like and let you install social media for Facebook, Twitter, Instagram, and other social channels on your site. There are a few techniques for incorporating social media buttons in a strategic way. Interested in learning more about social media marketing?”)
    [Social] HBR and Marketo Team Up: The Marketing Org for the Digital Age
    Maybe you’ve fallen victim to this, becoming a specialist in email, social networking, website, SEO, and mobile… but regardless of the specialty, all marketers have the same target: the consumer. I met recently with the CMO of one company who tore down all the silos in her entire organization, replacing them with people who could think about messaging across multiple channels—from television to digital to social to email and beyond.
    [Social] How Boutique Hotels Create Unique Content that Inspires Loyalty
    The site fabricates an exclusive, behind-the-scenes social club (hence the site’s name). “The most powerful existing effect of digital technology…is the feedback loop of websites and social media that plays back the success or failure of each design choice in real time, making it visible to the guest’s friends, and their friends, and their friends.” Inimitable, aspirational, reimagined, crafted, cultivated.
    [Social] 6 Content Marketing Trends to Help Plan Your 2016 Budget
    CMI found that the most advanced content marketers have organized amplification strategies, with a growing focus on paid social media ads, promoted posts, native content, and content discovery tools. Sure, brands were using social media, some content discovery tools like Outbrain, and email marketing in support of their digital publications. Fringe Social Media No More. ” Click the image below to read more on how to build a social media strategy in 2016.
    [Social] How Intel Attracts More Than 2 Million Readers A Month
    That’s where our 10/90 strategy lives; we’ve developed this process around amplifying iQ content through native platforms and through social, and that’s where we’re using our investment dollars really wisely and shifting our budget to that 10% that we see always begin to take off and really perform for us. A lot of the time we’ll see a piece of content take off that’s been promoted on a platform or several platforms, but it’s never been published to our social channels.
    [Social] Should Marketing to Millennials and ‘Boomers Really Be That Different?
    From high interactivity on social media to their growing buying power, it’s no wonder that many marketers have heavily targetted them. For some reason, we’ve come to assume that some new mediums or brands couldn’t possibly be engaging for older audiences—from pop culture saturated tech brands like Spotify to youth populated social spaces like Instagram, it can be easy to assume that these spaces are meant for younger folks.
    [Social] 3 Neglected Content Distribution Trends You Should Test in 2017
    Social media is an obvious distribution channel that every sensible brand will pour its energy into cultivating. But brands will also need to move beyond social media and seek out niche communities where content-sharing is a cornerstone of engagement and interaction. Keep an eye out for online message boards, discussion threads, and even subgroups on social networks that have banded together an audience you’ll want to court.
    [Social] Pinterest Announces Rich Pins for Articles
    But the social network''s not stopping there with the changes! A few days ago, Pinterest announced that it''ll be rolling out an ad platform. (I I guess it was only a matter of time, right?). Today, it announced something I think inbound marketers would be really pumped about: there''s a new type of pin! I know! More things to pin! Now, Pinterest is going to let you start pinning articles. Well, in a more productive way, anyway. I''ll explain in a minute.).
    [Social] 8 (of the) Best Web Analytics Guides of 2010
    A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print.
    [Social] The Essential Guide to Creating Case Studies [Free Template]
    Nowadays, reviews are more important than ever -- 9 out of 10 people are looking at online product reviews and posts on social networks before making a purchasing decision. Do you have a plan in place to take advantage of this trend? Enter the ever useful and efficient case study. Case studies give your audience more information about your product or service in the context of a specific company size or vertical.
    [Social] What is Thought Leadership and Why Do you Need It?
    Expose your thought leaders and you begin the process of becoming a social business – real people with real faces talking to real customers and buyers. These were some of the questions asked recently at the #profschat back on September 16 th by @MProfsEvents and the good folks @MarketingProfs. During the one-hour “tweetchat” that occurs every Friday from 12-1pm EST, there was a great dialogue on the definition, the need and the value of Thought Leadership.
    [Social] How to Achieve 230% Businesses Growth in eCommerce – with Tristan Handy of RJ Metrics
    Prior to RJ Metrics, he worked in the capacity of Director of Operations at SquareSpace, COO as Argyle Social, a Senior Consultant at Deloitte Consulting and holds an MBA from UNC Chapel Hill. Opentopic blog >> Tristan is VP of Marketing at RJ Metrics. Kunle: Have you wondered what growth metrics you need to track if you’re looking for. Marketing ROI Cmo marketing roi
    [Social] Blog More To Sell More
    You don’t have to be a social selling savant. whether or not you use social selling techniques. THIS social selling moment is nirvana … and will lead to a deeper relationship and a greater chance to help frame and close a more lucrative sale. A Social Selling Guide To Blogging. Consider these five sources of content marketing for your social selling strategy: 1. Do you have other content sources you have used for your social selling strategy?
    [Social] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    They’ll keep coming back to your web site or your social media content until they’re ready to proceed further down the buying process. It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting.
    [Social] 37 Reasons to Attend the Modern Marketing Experience 2016
    Think about social media in new ways. There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. This will the place to be to soak up the latest and greatest that modern marketing has to offer. You may have your own reasons to attend, but we have hand-selected this artisan-crafted list of 37 reasons why you want to attend this event.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Social] How to Hire a Content Strategist
    Because it’s a relatively new role, however, universities aren’t yet churning out journalist-grade writers who double as experts on the machinery of search, demand creation, and social media. There are a handful of sites, many premium, that search the social graph on a given topic to identify the people most influential on a given subject.
    [Social] 3 Strategies to Maximize the ROI of Your Next Event
    Influencer channels (executive networks, social media influencers, etc.). Demand gen (email, web, social, paid, etc.). registration vs. attendance | pipeline vs. lost/won deals | customers vs. prospects | commercial vs. enterprise | social media amplification). Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Group Meetings.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Social] What You Need to Know This Morning: June 14, 2013
    Though it’s kind of disappointing to hear that he doesn’t run the page himself, it’s not really too different from companies hiring social media managers to run their Facebook Pages. Oxford English Dictionary has finally added social media definitions to words like follower, tweet, and crowdsourcing. Congrats, lovely readers: you’ve made it through the worst day of the week , and the weekend is right around the corner!
    [Social] 4 Best Practices to Uniting Content Marketing Teams and Workflows
    Once you’ve identified the posts that produce the most social shares and impact your lead nurturing process, you can tweak your editorial calendar to include more of that type of content. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata’s marketing strategy and all related activities.
    [Social] 10 of the Most Memorable Marketing Campaigns of 2012
    Some companies focused on leveraging social media, while others did things that were a little bit more unconventional. You can create contests in social media or use other tactics to increase engagement. Their Experts page allows their employees to connect with customers all over the world in a transparent and social way. As the year comes to a close, it's the perfect time for reflection.
    [Social] Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce
    I did attend the main keynote and the “marketing cloud” announcement, but neither contained no major product news and the basic story – that social networks change everything – was true but far from novel. But the exhibit hall was filled with vendors offering information – mostly from Web crawling or social media – to supplement the company’s internal resources.
  • MARKETRI  |  FRIDAY, MARCH 16, 2012
    [Social] Take Your Web Traffic Into Your Own Hands
    Post them to your Web site and share these items via social media to reach a wide audience. Social Media Profiles: Most B2B professional service firms realize the impact of a social media presence. Make sure all key staff members are linked to your company social media profiles. Don’t forget to stay active on at least one or two social media sites.
    [Social] Marketing Automation and B2B Lead Generation Services
    In its most basic sense marketing automation refers to software that automates several marketing actions such as emails, social media and other prospect-development actions. Within the past few years, marketing automation has been taking the forefront of planning by marketing departments in companies around the world. The potential to transform the marketing process shows its ability to nurture prospects from the first contact through conversion.
    [Social] How to Build Marketing Accountability From the Lead Up
    Social. We recommend that Marketing Channels be specific (for example, “Twitter-organic” rather than generic “Social Media”) so that ROI calculations are more actionable down the line. In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate marketing performance from a macro perspective.
    [Social] 53 Questions to Help You Choose the Right Interactive Content Creation Platform
    Where do you plan to publish your content (website, email, blog, social channels, mobile, all of the above)? Does the platform integrate with platforms beyond CRM (such as Google Analytics, social networks, and CMS programs)? A personality quiz for social sharing. You may not know much about interactive content , but i t’s changing the way marketers are engaging with prospects across industries and channels.
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Social] Marketing and Customer Experience: An Interview with Robert Rose
    Social is a great example of this. As B2B, we often look at social channels as apples to apples; platforms which people use to share content with their networks. We have social teams, web teams, email teams,mobile marketing teams, social CRM teams, and on and on, which has created this weird competitive set between the teams. Customer experience.
    [Social] How to Create Content That Actually Resonates With Your Readers
    But the content that tickles a reader's fancy is the stuff that gets shared socially, forwarded, and linked to from other sites. as well as landing pages, social media, and website analytics. For instance, check out how this snippet from a GetResponse infographic displays data about the percentage of email marketers who include sharing links to a specific social network. Most content creators have probably felt like that puppy to the right.
    [Social] 15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)
    B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective. There is so much to share, I’m splitting this post into three parts (you can read Part 1 with tips 1-5 here ), and today is Part 2, featuring tips 6-10. This post isn’t just about generating more leads; it’s about generating better and higher quality of leads.
    [Social] 3 Examples of Brands Doing Real Cross-Channel Marketing
    They do social advertising, and re-targeting, and their website offers a variety of ways to connect: you can visit a store location, call them, chat with a live representative, sign up for email, and they even encourage you to leave their site to read real, unsolicited customer reviews. Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want.
    [Social] Why Google’s latest change should worry you
    Great content will attract eyeballs, links, “Likes,” and “Shares” from search, social, and plain ol’ word-of-mouth, just as it always has. Share it on social channels? Well, this sucks. Google recently dropped the local carousel for hotels, restaurants, and a number of other local listings. Now, it’s great news for Google—and what haven’t they done lately that’s good for Google —but it’s not so great for you.
    [Social] How Often Should Companies Blog? [New Benchmark Data]
    Each time you publish an original blog post, you''re creating a new opportunity to get found in search engines, get shared on social media, get linked to by other sites, and get a new person to interact with your company. If you''re producing relevant, valuable content, then people will find your old blog posts in search, on social media, and through links on other websites -- and some of those visitors could convert into leads. "Blog early, blog often.".
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Social] Content Marketing: How to Grow Your Business by Growing Your Audience
    Don’t even build it around your channels (like your website, social media networks, blog, etc.) To do: Conduct market research by examining online conversations happening on social media, blogs, traditional media (news outlets) and forums. You have to be more compelling, more relevant and more engaging than your audience’s closest friends and family (who are, after all, your competition on social media.) Growing your audience is important for growing any business.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Social] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    This is a great way to keep communication with your community open through a social media channel. LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Aside from great marketing material, these pages are also a great community for your students, alumni, and staff members to share information about their experiences on campus.
    [Social] 3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store
    Perhaps you use social marketing and a free blog site to point potential customers toward your little store. No other company will receive benefits from the blogs you write, the social media posts you share, or the tutorials you post to YouTube. Online marketplaces such as Etsy, eBay, and Amazon Marketplace helped to create and then boost an online shopping environment.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Social] How to Avoid Becoming a Marketing Fossil
    Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. Marketers need to get comfortable with a more transparent approach to the way they do business, and embrace review sites and social media conversations that put consumers squarely in the driver’s seat.
    [Social] Where unicorns come from — feeder roles for marketing technologists
    Social Marketing Manager. Social Media and Brand Manager. Social Media Manager. Social Media Analyst. The following is a guest post by Erica Seidel , founder of The Connective Good , a recruitment firm focused on marketing leaders with deep analytical and technical skills. Erica also serves on the advisory board of the MarTech conference series. Marketing technologists have burst onto the scene in recent years.
    [Social] Three “Lies” That Plague B2B Businesses Today (Part One of Three)
    I will admit that there are now other channels to get to customers, the most notable being any number of well-constructed, funded, staffed, and executed social programs. Cold calling is dead. 57 – 90% of the buying process is complete before a sales rep needs to get involved. Marketing and sales are aligned. Do you agree these are lies? In late August I asked industry experts that same question and asked them to substantiate their answers.
    [Social] The Strategic Planning Checklist for Content Marketers
    Then address specific content-delivery platforms, whether newsletters, social media or infographics to develop the prescriptions you’ll use to improve each area. Nate Birt is a multimedia journalist, social media enthusiast and copy editor with experience at a variety of print and digital publications, and a Contributing Editor to the Visually Blog. The next time you take that beloved crossbow outside and aim for a tree, try closing your eyes before firing.
    [Social] 4 Facebook Post Ideas to Slay Online Lead Generation
    Social media is one of the most powerful tools for online lead generation around. Of all the social platforms, Facebook and Twitter have risen to the top, with Facebook boasting 1.71 billion users, followed by Twitter with its own impressive active user base of 313 million. Many of the tips offered here work equally as […]. Digital Marketing marketing lead
    [Social] Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group
    We help you generate more and better sales leads by integrating inbound internet marketing components such as Web , search , and social media , along with email marketing , PR, and marketing materials in a closed-loop measurement system that delivers business results.
    [Social] The Anatomy of a Lead-Generating Website
    There are many elements that a top-notch landing page needs, from design to form length to navigation, share buttons, social proof, and so on. 8) Social proof and other trust-builders. One effective way to show trustworthiness is by adding social proof -- like customer testimonials, case studies, and prominent client logos -- as well as trust seals to your site. Your website is the most important tool you have for turning prospects into customers.
    [Social] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    At eMagine, we have a group of sharp, persistent, ambitious B2B marketers who specialize in SEO, PPC, and social media. If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s s finest problem-fixers. Stay above the fray.
    [Social] B2B vs. B2C: How Content Marketing Changes by Target Audience
    Besides the social networks and popular websites that typically form the backbone of a traditional content campaign, B2C customers can be reached via more traditional mediums (such as advertising), geo-targeting apps (which allow content and promotions to be served up when a prospect nears a shop), and more. B2C content creators will appeal more to their target audiences by crafting user-generated content and real-time marketing (especially on social media).
    [Social] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Social media metrics (65 percent) and website analytics (63 percent) were the most used by businesses for content marketing. Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes. This survey of 300 content marketers found that 30 percent create content to rank higher in search engines.
    [Social] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    Among HubSpot customers, we saw a widespread adoption of technologies that, when it comes to marketing and sales, are pretty standard -- things like analytics, email, social sharing, and CMS, to name a few. True to our inbound philosophy , our customers are focusing mostly on unobtrusive search ads and social media ads. Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth.
    [Social] Do Marketing Campaigns Make Sense Anymore?
    Social media, display ads, email strategy, retargeting—all of these are best at driving ROI when they excel at personal engagements with individual consumers. It shifts them away from the social media memes that strive for irrelevant engagement metrics. For marketers, the term “campaign” is a basic form of measurement, and an essential way of building a larger content strategy.
    [Social] Top Three Takeaways from Sales 2.0 – San Francisco #S20C
    Some notes I took pointed me toward, timetrade, toutapp and rivaliq for competitor social ranking tracking. The Sales 2.0 Conference billed itself as “the number one industry event devoted to excellence in leveraging SaaS technologies.” Attendees were promised they would learn: how to create a sales process ruled by metrics and measurement. how collaboration can promote productivity and enhance the customer experience. ways to leverage technology to empower your team.
    [Social] Are Your Customer Success Stories Being Heard?
    Though there are some limits to how in depth the case study can go with a straight testimonial, having it be video makes it easy to post in multiple channels like your website, social promotion, and Youtube, which are big top of the funnel outlets. Social media. While social is always a good vehicle for promotion, you can also repurpose larger case studies into smaller infographics and have them live on your instagram or pinterest channel.
    [Social] How To Measure The Real Business Impact Of Content Marketing
    When it comes to revenue, measuring traffic sources, social media activity and online shopping behavior should be no-brainers, but Altimeter highlights the importance of analyzing metrics like shares and likes by each and every separate unit of content as well. By NewsCred Contributor Anastasia Dyakovskaya.
    [Social] The Rise of the Marketing Technologist – Part 1
    Social media monitoring, business intelligence and more have also established a presence at the table, and we now know more than ever before about the behaviors and interests of our prospects. Things really started to get serious when Laura McClellan from Gartner said that thing about marketing technology. You know what I’m talking about…it’s the quote that launched a thousand venture money pitch decks. “ By 2017 the CMO will spend more on technology than the CIO. ”.
    [Social] Digital Marketing Agencies – How They’re Changing
    In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. It doesn’t mean we don’t offer full service marketing capabilities; we just tend to focus on what we know best, and that tends to be around paid and organic search, paid and organic social, and a layer of analytics on top of that.
    [Social] Content Marketing with Videos: Free Webinar
    How to share your YouTube video on all of your other social profiles. You probably already know you should be using video to attract readers to your website, but you might not know how easy and quick it is. Publishing video on your site is like a client magnet. Trust me on this, you don’t need to buy expensive tools and hire a producer. It’s the best way to get new viewers to your website and blog.
  • HUBSPOT  |  WEDNESDAY, JULY 10, 2013
    [Social] A Look Back at 20+ Years of Website Design
    The growth of multimedia applications, the implementation of interactive content, and the rise of the social web are a few definitive features of this period. She specializes in content and social media marketing Web design has come a long way since 1991 when the first ever website was published. Exclusively text-based, this first website marked the beginning of what would become a digital revolution.
    [Social] The Transaction Machine: How Content Marketing Drives Business Growth
    she started up on social and had no budget. You’ve already got a website, a blog, and your social channels; it’s not like you’re going to wipe the slate clean. You can very easily have those pieces of content that do really well socially but really do nothing for the business and actually distract from the real visitors who don’t actually know what you’re doing.
    [Social] Pinterest Finally Rolls Out Business Accounts: How to Set Yours Up Today
    In fact, we wrote about it in this article about why social networks like Pinterest will never be marketing-free. Does Pinterest's dedication to supporting business' presence on its social network make you want to dedicate more resources to pinning? They're heeeeere. No, its not a Poltergeist sequel. It's Pinterest business accounts! We knew this day was going to come. It was just a matter of time.
    [Social] Questions from the 5 Futuristic Email Tactics Webinar
    3) Are you able to integrate email with social media and website landing pages connecting the lead data? Increase your opt-in conversion with social sign-in. Mine social chatter for email topics. Recently, Linda West, Manager of Demand Generation here at Act-On Software, joined forces with Matt Byrd, Email Marketing Manager at Litmus , to present their futuristic tactics for improving the results of email campaigns.
    [Social] Repurpose Like a Pro: 3 Ways to Extend Your Long-Form Content
    You take your pillar asset and chop it into smaller, bite-sized chunks: social posts, blogs, email copy, infographics, etc. That means one white paper could equate to: 16 social posts. Repurposing is a common best practice among the most effective content creators: you can be much more efficient and prolific if you take a single idea and turn it 15 different ways rather than trying to come up with 15 brand new ideas.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Social] Are Ads Worth the Investment? [Free ROI Calculator]
    Create a social post that promotes a piece of content and then use your ads to boost the post. Make sure you use the social network that gives you the best targeting for your persona and returns the most valuable leads. Marketers considering ads always ask me the same thing: “How much should I spend?”. It’s a good question -- an important question -- but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”.
    [Social] Here’s just a taste of what transpired at MarTech Europe this week
    Martin Majlund , group marketing technologist at Carlsberg Group, pictured above, described the journey of developing the company’s innovative “BarBox” mobile platform that pioneered new kinds of co-promotional opportunities between Carlsberg and bars that engaged customers in mobile-based social games and contests — such as their fascinating #HappyBeerTime campaign, where patrons could extend happy hour discounts by sharing photos on social media.
    [Social] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    Tips for Leveraging Social to Get Sales. Some awesome recent posts: Social Selling Home Base Should Be Your Blog. I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. So, we scoured the internet looking for the best writers and thought leaders in sales.
    [Social] The Cost of Customer Acquisition vs. Customer Retention
    Moreover, customers serve as vital social proof that can help create trust among new leads and prospects. Inbound marketing (blog content, SEO, social media). And with the use of social media, your current customer experience plays a more significant role in attracting prospects than ever before.
    [Social] Why Lead Nurturing is Now Marketing’s Domain
    The most effective marketers are deploying a multi-channel nurturing approach, going beyond the email inbox and using tools such as display and social advertising to nurture leads. Using other channels for lead nurturing, such as display and social advertising as with LinkedIn Lead Accelerator, can boost your lead nurturing batting average. Once upon a time, B2B lead nurturing was strictly the domain of the sales team.
    [Social] The Keys to a Five Star Review Program
    Your brand benefits from these reviews because it provides social proof to prospective customers evaluating you during their buying process. They give your prospective customers advice and education about you and your products, customers have an outlet to voice their opinions, your company has the social proof it needs to win more customers and constructive feedback so it can keep improving.
    [Social] The Marketer's Scoop on Instagram and How to Use It
    Oh good, another social network/website/app thingy. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. We're here to break down what Instagram is, let you know without social media buzzwords whether you should care, and if you decide after that section that you do care, we'll tell you the best practices to follow so you can get started smoothly.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Social] How to Spend Time on Inbound Marketing [Marketing Cast]
    You shouldn’t have to block off your entire afternoon or weekend for blogging or social media engagement. For instance, David would spend some time in the blogosphere and on social media early in the morning. Then, around noon, David would revisit the main social media sites and do some more engagement. There is no doubt that inbound marketing takes time. It takes time to write a blog post, to interact on Twitter or produce a YouTube video.
    [Social] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    This week, Klout launched #NewKlout -- and the social influence scoring company took one large step into the content discovery space as they did it. Klout doesn’t want to simply score your influence on social media anymore, they also want to help you raise your influence by helping you locate shareable content. In this post , you can check out the functionalities of #NewKlout so you can determine if it could help you improve your social media marketing.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Social] What Does a Content Career in Marketing Look Like?
    Just like those pursuing a marketing career centered around writing, this may include many different tracks: Static visual content, like infographics, data visualizations, or visual social content. For example, you might want to spend time considering how content on one channel -- say your blog -- integrates with content on another channel, like social media. I graduated from college with a degree in Renaissance literature and European history.
    [Social] Compelling Newsletter Content:2 Big Problems
    Don’t overlook sharing on social sites. From what I see, many small business professionals struggle with writing compelling newsletter content. It’s not easy. You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. The trick to creating compelling newsletter content is simple: You’ve got to connect with readers in emotional ways and offer solutions to their problems. .
    [Social] 4 High-Impact Account-Based Marketing Strategies for B2B Teams
    The only exception to the customization rule is social media, which we’ll discuss at length next. Utilize your website, blog, white papers, newsletters, and social media to establish your organization as a thought leader in the industry. Social media likes and follows increase as HR professionals seek educational content and exposure becomes consistent and long-term. Editor’s Note: This is a guest post from Danny Wong.
    [Social] 17 Demand Generation Stats Every CMO Needs to See
    Companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. Determining the success of your marketing programs and analyzing key performance indicators (KPIs) can be challenging if you don’t have access to industry data. But how can you improve your KPIs if you don''t understand which ones really matter?
    [Social] 5 Brand Building Facts Every Marketing Director Should Know
    Once you know how you want to represent your brand, it's important to make sure everyone on your team, including interns posting on social media, is aware of the strategic goals of your brand and can reflect your brand voice in the marketplace. To answer these types of questions, take a snapshot of your competitors' websites, social channels, and other marketing assets. As a marketing director, it's your job to help grow your firm.
    [Social] 4 Trends Impacting Ecommerce Marketing in 2011
    Today Mike Ewing and Mike Redbord attended the “Technology and the Retail Transformation: Mobile, Social, and eCommerce” Panel hosted by MITX , sponsored by the High Start Group. Is social commerce for, or against, the merchant? The big talk of the day was about social commerce. Groupon is probably the best known of social commerce sites, the 69 th most popular site in the United States in December 2010, according to
  • CAPTORA  |  THURSDAY, MARCH 31, 2016
    [Social] Digital, Multi-channel, Marketing and Considerations From Google’s New Search Page Layout
    You must do this across search, advertising, and social channels. Captora customers are scoring results across search, advertising, and social channels, driving crucial net new engagement and recapturing the hearts and minds of previous interest. During this month of college basketball madness, does Google’s new Search Engine Results Page (SERP) layout have you second-guessing your marketing bets too?
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