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  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Social] The Marketer's Guide to Pinterest SEO
    Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. So if your initial trial of using Pinterest for business has yielded positive results and you think Pinterest is a viable social media marketing platform for your business, you know what the next step is, right?
    [Social] 6 Broader Business Questions to Inform Your SEO Strategy
    Late last year I touched on 3 ways SEO can work with social media initiatives. Leveraging a successful email campaign can serve as a proof of concept when applying it to a content, social, or link building initiatives. This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts. In this post, I will cover how you can improve upon your SEO skills by asking certain questions to other members of your company.
    [Social] Top Ten B2B Marketing Mistakes and How To Avoid Them
    Demand Generation Marketing Social Networking Web/Tech B2B marketing strategyA few months ago I contributed to this crowd sourced effort by Mac McIntosh and Dianna Huff. The ebook is now complete and available for free download. In this ebook ten broad categories of mistakes were identified that B2B marketers.
  • FATHOM  |  THURSDAY, JULY 3, 2014
    [Social] High Schoolers Try Digital Marketing: A Fathom Internship
    During the first week, I gave the girls a brief introduction to the PPC, SEO, and Social best practices of the Education team. For the last week, the girls worked on a social calendar for a client. I explained how important it is to stay top-of-mind by posting regularly and keeping your viewers engaged with appropriate social etiquette. “We We made [a client’s] social calendar.
    [Social] Most Users Click 2 Minutes After Content Is Shared [Infographic]
    Successful inbound marketers should always be promoting the content they create via such tools as email and on social media sites like Facebook , Twitter , and LinkedIn. But what happens when that content gets shared? When do users click on it? What's the shelf life of the share? How do others share it with their networks? AddThis, a 5-year-old bookmarking and sharing service, recently crunched its large pool of data (it reaches 1.2
  • THE POINT  |  TUESDAY, AUGUST 11, 2015
    [Social] Quit Obsessing About the Customer Journey
    I can foresee a time, probably not in the too distant future, where by sifting through a combination of Web behavior, email engagement, social activity, account milestones, and a myriad of other factors (credit card data? These days it seems to me that you can’t read a marketing blog, attend a marketing conference, listen to a marketing podcast, without hearing someone drone on about the customer journey. Suddenly, we are led to believe, the customer journey is all that matters.
  • HUBSPOT  |  MONDAY, JUNE 24, 2013
    [Social] Billion-Dollar Babies: Are All These Little Companies Really Worth $1 Billion?
    Also rumored to be valued at $1 billion are Path, a social network, and, an online commerce site. There’s also the sense that the next wave of computing, built on mobile devices and social software, is going to be bigger than anything that has come before it, a giant wave of opportunity that will create a new generation of tech titans. Based in New York, started out as Fabulis, a gay social network.
    [Social] Native Advertising: The Interruption Model 2.0
    This lends itself well to organic search ranking because of links and social media engagement with the brand, all while driving traffic to the brand’s site. Fractl broke down two campaigns, one for each model, and calculated an estimated ROI based on traffic, social shares, links, and major placements. Are you one of the 72 percent of marketers who have asked your content marketing partner about native advertising ?
    [Social] In Praise of the Automaton: How Humans Can Stay Relevant in the Face of Marketing Automation
    And seek out ways to build credentials in other marketing areas: even if you’re only a fringe user of your company’s social media accounts, certifications from reputable sources like Hootsuite can make you better at your job, and can increase your value to your employer. Likewise, connecting with other professionals via social media can be invaluable as a daily source of information and commentary.
    [Social] Will Twitter’s Live Video Content Become the New TV?
    You turn to social media to connect with friends, network with professionals, share photos and updates, and even to get your news. But would you consider logging into your social account each time you sit down to watch TV? Twitter is far from the first company to realize this, but it’s the first social network to try and leverage its unique features to compete with TV in a new, innovative way.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Social] 6 Data-Backed Lessons for Content Marketers in Europe
    Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. We found that marketers are using SEO tactics more than social media for organic content distribution. 5) Paid distribution on social is still not being utilised much. Content marketing is nothing new to marketers all over the world.
    [Social] Growth Hackers And The Marketing Wake Up Call
    According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. Nestled at number 22 was a presentation on “growth hacking.” ” .
    [Social] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Get Social. Which social media networks do your audiences hang out on? In the professional services space, the social network of choice is likely LinkedIn. SEE ALSO: The Social Media Guide for Professional Services. What’s trending in the news and on social media? What content has been shared the most on social media? Struggling to come up with new content for your blog? You’re not alone.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Social] 7 Content Marketing Mistakes Costing You Time and Money
    75% of those articles got 39 or fewer social shares. The first step is just sharing your content on social media. Unfortunately, as CoSchedule notes in this graphic, 77% of bloggers share their posts three times or fewer on social media. There are several detailed examples of how to do one online, or flip through our own ebook on how to do a social media audit. Content marketing is getting harder. Ironically, it’s because of the content itself.
    [Social] 8 tips for writing awesome headlines that people want to read
    For example, on my post about social media superstar Sree Sreenivasan, I didn’t title it “Social media marketing secrets that will shock and amaze.” I called it simply “ Secrets for social media success from Sree Sreenivasan ,” because that is exactly what the post is. Do you know someone who incessantly posts selfies on their social media pages? Do you know what the most important piece of your content marketing is?
    [Social] How a Content Refresh Can Help You Stay Relevant
    In fact, we recently re-released our Definitive Guide to Social Media Marketing —newly updated from the original guide we created a few years ago. What had (or still has) the most traffic, was downloaded most frequently, was shared extensively on social, or contributed to the most sales? Readers also expect a visual and engaging experience—include images or video, as well as interactive elements like social sharing buttons.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Social] 7 Quick Ways to Free Up More Time in Your Day
    Between social media, email notifications, and the place where productivity goes to die (yep, YouTube), staying focused on the task at hand is easier said than done. As a result, we're often found consulting our RSS feed, prowling industry blogs, and scrolling through our favorite social platforms to find resources to educate us and inform our strategies. To get you started, check out these examples: Social media keyboard shorts.
    [Social] A Brief Guide to Increasing Website Conversions with Video
    Promote the video within social media, if it acts as a standalone. More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions. I’ve been reading various studies on the connection between video and conversion increase, and all have supported the use of video marketing as a key tool to increase engagement and conversions.
    [Social] Push versus Pull Marketing: In B2B, You Need Both
    Social media, for distributing your content to followers, and inviting them to share it with their networks. Photo credit: Aimar (Nidde). The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing. Outbound is bad,” she said. Well, I guess her feeling is understandable. Inbound marketing is all the rage today. Hubspot promotes it. Marketo promotes it. Seth Godin promotes it.
    [Social] Marketing Teams Need to Follow a Master Chef's Leadership Recipes
    Before I joined the Oracle Marketing Cloud, I spent a week with the Content and Social team during their off-site meeting in Raleigh, North Carolina. I was lucky enough to not just spend time working with my new team, but I also had to chance to socialize with them. And that seemed to revolve around a lot of food. We had one special meal where we sat at the chef's table at Second Empire. The chef's table is a private table in the kitchen that is overseen by the head chef.
    [Social] [Report] Six Stats That Show That Marketing Is on the Verge of Yet Another Major Shift
    New media will continue to trump old media, and the top channels for reaching customers in 2020 will be social media, internet websites, mobile apps, and the mobile web. If we all believed that the advent of social, mobile, and digital changed our world, then you ain’t seen nothin’ yet. Author: Sanjay Dholakia Historians of digital marketing will be hard-pressed to find another era when marketers faced so many challenges or so many opportunities to affect dramatic change.
    [Social] 9 Marketing Books to Read Before Q1 Ends
    Chelsea Hunersen , Social Media Marketing Manager: I tell everyone I work with to read this book. Working in social marketing, my goal is to get people to share our content, so Contagious has a large number of practical applications in helping understand social behavior.". Simply put, marketers comprise an impressively busy population.
    [Social] 5 of the Best Ways to Generate Leads with Video [SlideShare]
    For example, your leads are likely more engaged on your website versus coming across your video on social. You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying). But you get the gist: use video to get more leads. Because, let’s face it: video is killing it. In 2015, video consumption overtook any other activity for time spent online and. by 2018, video will account for more than 80% of all web traffic.
    [Social] The best content marketing blends old, new, and what’s next
    I’m an old-school news guy in a new media content marketing world , but as a web editor, my work processes are largely the same: I work with freelance writers to produce stories, I work with designers to add graphic value to the posts, and much of my job centers around distribution of our content through social media to build audience. Choose your words on social media carefully, and always use images in your posts. Schedule social media posts to reach viewers through the day.
    [Social] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. As the premier social network for professional services, it is a rich source for influential and engaged professional contacts. Other social media like Twitter are also helpful, but LinkedIn is really the top of the social media food chain for the B2B world.
    [Social] Sales and Marketing 2.0 Conference #sm20
    Partnering with brands to help them figure out how to acquire, monetize and retain the elusive “social media” customer The San Francisco Sales 2.0 social selling b2b sales Post contibuted by Adam Metz of Metz Consulting. conference begins tomorrow, and while I love just hitting a conference and going from session-to-session, on a whim, I usually get more out [.]. Enterprise 2.0 Web 2.0 Sales Intelligence sales productivity customer 2.0
    [Social] The Death of Website Design
    If you link your website up with social media platforms such as Facebook, LinkedIn and Twitter, you can publish the same content to them - increasing your profile and the opportunity to reach even more potential customers. Learn exactly how well optimised your website is, whether it is search engine friendly, if your blog is effective and how linked up it is to social media. Is this the end for website design?
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2016
    [Social] How Higher Education Marketing has Changed
    Prospects have access, through social media, to the everyday conversations other students, parents, and prospects are having about the schools they attend or are thinking about attending. Social media is another active source of information, so YouTube channels, Instagram accounts, and messaging apps are probably valuable distribution mediums for your content. Use your social media and school blogs to answer the questions your prospects have, using the search language they use.
  • BIZNOLOGY  |  TUESDAY, JUNE 28, 2016
    [Social] My PocketCHIP is a portable Linux box
    Before I was an influencer marketer, before I was a social media strategist, and even before I dominated search with SEO and online reputation management (ORM), I was a geek. OK, I feel like I have lanced the boil that has built up from not being a geek since 2006, so I’ll return to the world of blogger outreach, influencer marketing, online relationship management, SEO, and social media strategy.
    [Social] Viewability? It’s the Least of Publishers’ Worries
    Examples include newsletter sign-ups , offer redemptions, and social shares. The most common form of earned media is social sharing —the online equivalent of ‘word of mouth.’ But even social metrics can have problems similar to clicks. Instead of saying “earned media took the form of X extra social shares,” you’ll be able to say, “earned media generated Y incremental revenue.”. Once upon a time, clicks and impressions were the currency of digital media.
  • INFER  |  THURSDAY, MARCH 17, 2016
    [Social] Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder
    Infer has built thousands of predictive models that analyze key signals – such as a company’s business model, technology vendors, relevant job postings, public filings, social presence, website activities, marketing automation data, product usage data, and other attributes – to produce around 1.5 Press Release: Proven Account-Based Marketing and Demand Generation Workflows Help Businesses Move Up-Market with Predictive. Infer Inc. ,
    [Social] The Ultimate Business Differentiator
    Tags: Branding Social Networking Viral Marketing
    [Social] Balihoo Offers "Local Marketing Automation" for Channel Partners
    It also helps local partners set up their own Web sites and social network accounts, register with local directories and search engines, and record telephone as well as online responses. social media support is hard to find. Only a few vendors offer it and they provide different combinations of setting up social network sites for the local business; providing content to share in social networks; and providing tools to post social messages.
  • HUBSPOT  |  MONDAY, MAY 20, 2013
    [Social] The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
    24) SEO and social media accounted for a combined 23% of all inbound budget allocations in 2013. Social Media Marketing. 53) Social media accounts for 14% of marketers’ total lead pipeline this year. 54) 13% of marketers noted that social media generates above average lead conversion rates. 55) 21% of marketers report that social media has become more important to their company over the past six months. Social Media Channel Conversions.
    [Social] Excuse Me, There's a Digital Hair in My Print Media Soup
    1) Social-Print Integration Fail. So as far as I can tell, the primary call-to-action in this piece of direct mail is to follow them on social media, and the secondary call-to-action is to call them to book a photo or video shoot. Why, then, are there no: URLs pointing to their social media accounts. QR codes we can scan to get to their social media accounts. As inbound marketers, we're really into digital media.
    [Social] 12 Amazing SEO Infographics
    The Social Media Effect. Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Check out these awesome infographics for some visual instruction and information about SEO: 1. Order of SEO Operations. SEO Tactics. Search Engine Marketing ROI. The Visual FAQ of SEO.
    [Social] 8 Ways Marketing Automation Can Expand Your Search Marketing Agency
    If the writers in your agency are already good at developing pay-per-click (PPC) copy that’s pithy and compelling, you can use those same skills for creating compelling email and social campaigns. Just think how persuasive those short headlines and blurbs will be when they can appear before customers and prospects in a richer, more interactive environment such as a well-designed email, an animated Vine, a social media quiz, Pinterest pins, or anything else you create.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Social] 8 Lead Generation Ideas for Startups
    Make your company visible on social media. Take advantage of the mass-adoption of social media platforms. Leverage online communities that hand out on social media platforms, not only will they help spread the good word, you can utilize them to gain valuable insights into your target market and the industry in general. It’s recommended that you choose at least 3 or 4 different social media channels to promote your brand.
    [Social] 7 Companies That Totally 'Get' Their Buyer Personas
    Previously, they marketed to people of all ages who wanted to stay connected on social networks. Millennials in particular expect quick answers to their questions on social media, and Zipcar fulfills that expectation. They are typically a younger audience that likes to be reached through social media channels and, similar to Zipcar, expects quick responses from the company. JetBlue doesn't just rely on social media to reach their audience, either.
    [Social] The Best Way To Convert New Buyers Is To Help Them First
    We also see a managing editor who decides what gets published and shares to social. A community manager who interacts on social channels. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. Which one of these questions and answers resonates with you? How do you build an effective content marketing strategy?
    [Social] 6 Elements that Make an Online Video Worth Sharing
    That alone could be the trigger that gets people to click the social share buttons at the bottom of or at the end of the video. The role of video in integrated marketing campaigns is increasing at a rapid pace, as was clearly evident at Vidyard’s Space Camp event last month. I had the pleasure of moderating a fantastic panel of video marketing veterans, all in the field and executing in real-time.
    [Social] 8 Time Management Tips For B2B Marketers
    As marketers, we are obsessed with the digital high we get from new email or social media notifications. This means we often leave our email and social media profiles open all day, checking them multiple times per hour. It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole.
    [Social] 7 Lessons Every Managing Partner Needs to Learn For Better Marketing Results
    Social is no longer secondary. Not so very long ago you could legitimately ask if social media was important to the continued growth of your firm. The benefits of social media for professional services firms are now well documented. And even if you are not found via social media, almost 2 out of 3 prospects will use it to check your firm out. And as if that weren’t enough, a new study demonstrates the emerging clout of a social strategy.
    [Social] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    During your event, your coworkers are: 4) Social Media Masters. Having real-time social updates is a sure-fire way to engage both your attendees, and those who couldn’t make it to the event. Make sure that all attendees are aware of your event hashtag by placing it on all event collateral -- slides, email, and social communication in particular. If you’re a HubSpot customer, you already have access to this functionality within Social Inbox.
  • HUBSPOT  |  MONDAY, JULY 18, 2011
    [Social] 5 Ways Google+ Will Influence Search Results
    Google+ is not even a month old yet, and marketers everywhere are trying to uncover the relationships between Google’s new social networking product and their search results. Improving Google’s Intelligence - Google will be able to improve their results pages is through enhanced information on your social circle. Improved Search Results Quality - Another benefit will be that this makes Google’s social results much harder to cheat on.
    [Social] What Is Thought Leadership? And When You Should Use It?
    Expose your thought leaders and you begin the process of becoming a social business – real people with real faces talking to real customers and buyers. Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Social] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    A Breakdown of Social Sharing Habits in B2B. From benchmark social shares for each platform to the type of posts that outperform their peers, this post has a comprehensive collection of super-relevant data on B2B social sharing. This post goes through what makes up a successful blog headline (where ‘successful’ is defined by traffic and social shares). Here’s a sweet compilation of 32 of them, from social campaigns to blogs to videos and even emails and microsites.
    [Social] Marketing Tools and Technology – How Does A Marketer Decide?
    Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. . Influenced discovery is where buyers receive information through the people whom they trust in their social graph.
    [Social] 5 Essential Tactics to Jumpstart Your Google+ Business Page
    Because of the weight of the Google brand, the impact activity on Google+ has on search engine optimization , and the large user base that's joining at a record rate, it is important for marketers to claim their brand and represent themselves on this new social network. One of great advantages of Google+ over other social media platforms is that it's easy to have actual conversations and encourage responses. In what other ways are you leveraging the new social network?
    [Social] 11 Ways to Give and Get Customer Love
    Social Sharing. Chances are, you'd tell a friend to try that brand's products/services (customer referrals), you'd talk about how much you love them when the topic arises (customer evangelism), you're happy to share interesting content that brand creates with your social networks (social sharing), you'd be pleased to have that brand feature one of your "I love Company X" rants (testimonials), and you regularly choose this brand over its competitors (customer loyalty).
    [Social] How to Use Twitter for Business
    I sat in last week on an excellent webcast presented by Chris Abraham of social PR firm Abraham Harrison and Anamitra Banerji , product manager at Twitter, on using Twitter for business. —update multiple social media accounts at once. Seesmic Desktop —**5 STARS**—manage multiple Twitter accounts from a single interface, share photos and video, and organize your social contacts into logical groups. Social Tagging
    [Social] Inbound 101: Your One-Stop Shop for a Comprehensive Marketing Curriculum
    Lesson 4: Introduction to Social Media. Make sure you''re using social media in the most effective way possible. We’ve gone through and curated our best resources on “how-to” for each different social media platform so you can become a pro at using Facebook , Twitter , LinkedIn , Pinterest , and Google+. Here are some easy-to-use customizable templates that you can use to post to social media. Fall is finally upon us.
    [Social] What Halloween Can Teach Us About B2B Content Marketing
    Here are a few ways B2B content marketers can remove the mask this Halloween and learn how to become more confident with their writing: Be bold: Creating successful content isn’t about playing it safe; in fact, controversial content can stir up a debate that readers feel strongly about (strongly enough to leave their opinion in a blog’s comments section and/or share the piece via social media). KISSmetrics’ blog about how email marketing crushes social media marketing for B2B).
    [Social] VisitBritain Renews Tumblr Partnership to Produce New Content Marketing Strategies
    Marketing Social MediaVisitBritain is kicking off the fall/winter travel season with a new slate of content marketing strategies, thanks to a renewed, bulked-up effort from Tumblr. The partnership will involve the “Discover Great Britain” Tumblr page—which incorporates GIFs, images, and original content—along with video content creation and native advertising distributed across all Yahoo platforms, including the Yahoo Travel magazine.
    [Social] The Power of 1-to-1 Blogger Outreach in Your Content Strategy
    Marketing Social MediaAs content marketers, we tell stories about our brands that people seek out. Our content serves as a destination, not a roadblock. That’s the beauty of content marketing: We’re not forcing anyone’s eyes open. But, that’s also the challenge. How do we reach our audiences with noninvasive delivery strategies?
    [Social] 4 ways Danish companies can nail B2B marketing in English
    Good quality, substantive B2B content, especially that conveyed or linked to via social media, is only gaining in importance in the marketing mix. As social media blogger Dan Purvis explains [broken link removed], staff that view content creation or social media activities as yet another task to cram into their hectic schedule will resent, rather than appreciate the work. It’s not that hard to write a blog post, a Tweet or an article, right?
    [Social] Does More Twitter Followers Equal More Traffic?
    Social Tagging Until recently, I've believed that, for the sake of Twitter etiquette, I should follow back pretty much everyone who follows me on Twitter (as long as they used a real name, real photo, and weren't peddling an "Internet dating site"). I thought it would be rude not to do so. But two items recently got me re-thinking that rule. The first was this post from Soshable, Following on Twitter: Quality vs Quantity.
    [Social] Why CMOs Need To Be Bullish On Mobile DMPs
    The digital advertising industry is highly dependent on DMPs to synthesize an individual’s digital footprint (online search history, social postings, device information, etc.) Not sure why I used the word "bullish" in the title. I don't think I have ever used that word before in a title or any of the thousands of posts I have written. Let's just call it the "Trump Effect" as to why I used that word instead of say confident or self-assured.
    [Social] Master These 10 Content Marketing Skills to Become an All-Star
    Identify what it is your buyers are looking for by monitoring forums like Quora , utilizing social listening tools , interviewing subject matter experts, analyzing search results, and more. I use BuzzSumo to get a snapshot of my clients’ (or competitors’) most shared (on social media) content on the site. Each year, typically during a weekend in mid-February, the NBA’s best players flock to a designated city for NBA All-Star Weekend.
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2016
    [Social] A Simple Guide to Creating an Expert Roundup Post
    Want to drive traffic to your blog and boost your social activity? Despite the mistakes, I managed to get 16 experts in the HR space to respond to my outreach, and the article I created about the Best HR Software , generated 286 views in the first month, 71 social shares, and five backlinks. That article, generated 1,747 views in the first month, 193 social shares, and 45 backlinks. Well, I've got a simple solution to help you achieve just that: An expert roundup.
    [Social] Customer 2.0 Roadshow (videos)
    social media, socialprise. Inbound Marketing insideview marketing Sales social media socialprise Following up to the end of the Customer 2.0 Roadshow, the team from DreamSimplicity has posted some video of their interviews at the events and the after party. Tagged: crm 2.0, customer 2.0, Inbound Marketing, insideview, marketing, Sales, Sales 2.0, crm 2.0 customer 2.0
    [Social] What Will Marketing Look Like in 2030?
    From real time social media response campaigns to retargeting ads pitching products we looked at only moments before to traditional intercept marketing at malls or resorts, marketers will continue to interrupt what we are doing to get our attention. We just welcomed our third son, Caleb, into our family. Over the last few months, I have been thinking about the world he is coming in to, how it is changing and what marketing, one of my focuses, will look like as grows up.
    [Social] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. In addition to other social sources, with the real-time data that Google+'s social network can provide, Google believes the feature can again be robust enough to re-introduce to search results, even without data from Twitter. How is your social media presence faring?
    [Social] Aberdeen Shows How to Do Email Marketing Right
    Even when compared with social media, the research states: “83% of all companies surveyed indicate they will leverage email as a core tool in the marketing mix and at a rate 54% more than social media despite that channel’s growth and popularity” This is definitely contrary to a lot of the predictions of email marketing’s death and the rise of social media as the main communications channel for marketing that we heard throughout 2010.
    [Social] Two Big Problems Between Sales & Marketing – And How to Solve Them
    And if you’re at Dreamforce, don’t miss today’s session with LinkedIn and Eloqua on “When Social Marketing & Social Selling” at the LAM Theater at noon! by Jesse Noyes | Tweet this We’re all familiar with the divide between sales and marketing. The two teams should be working together, but often they feel like they’re on separate islands.
    [Social] Global CMOs and the Vital Role of Culture and Teamwork
    Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services. Let me make one thing perfectly clear: In today’s world there is no difference between marketing a global brand and marketing a brand, globally. I say, er write that because whether they realize it or not every CMO is a CMO of a global brand.
    [Social] Graphic Facilitation – Where Every Picture Tells a Message
    Immediately after each session, our visual boards were drawing crowds who took photos and posted them to various social networks right away. Destroying the 7 Myths of B2B Social Media. Sales Cycle Optimization with Content, SEO & Social Media. by Jason Miller We are all visual thinkers. 75 percent of the sensory neurons in our brains are processing visual information.
    [Social] Are You Hiring to Support Your Content Technology Investments in 2016?
    Fifty-eight percent of companies have adopted new technology in the past year, including social media monitoring and measurement, design, analytics, and content marketing software. Similarly, 51 percent invest in social media monitoring, but only 33 percent have social media marketers in-house. Imagine just five years ago if someone told you that you could soon dispatch disappearing videos from smartphone to smartphone like the ease of sending a text.
    [Social] Is Content The Solution for Your Shrinking Sales Pipeline?
    PR firms and branding consultants proliferated, and blogs and social media became all the rage. It turned out that social media wasn’t the panacea many hoped it would be to drive B2B sales. Despite a vibrant U.S. economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. And what can you do about it?
    [Social] How to Nail Tone of Voice in Your Email Marketing Strategy
    Skimm’r is a social media manager position. Marketing Social MediaCheck your inbox. How many emails do you have—opened, unopened, or deleted—that are extremely dry? If you’re like me, or anyone with a business email, your inbox is filled with same-sounding emails. Something like: “Hey, check out my company. It’s great. This is what we do. You need help. Let’s talk.” ” *Delete*. What’s special about this email? Nothing.
    [Social] The Joy of Life
    Much of this has come through the global connections of the social web. I just completed a whirlwind trip of London and had very little time to rest and take in the sights. But a meeting cancellation opened up a magical 90 minutes to walk through Hyde Park and enjoy a rare period of London sunshine. I came upon the glorious sculpture and fountain pictured above, “The Joy of Life” by T. Huxley-Jones (1963).
    [Social] PPC Joins SEO as a Tactic that Should Go
    I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. Given the opportunity cost of your valuable marketing dollars, there are other marketing activities that you should invest in before paid search, which can be expensive.
    [Social] Does Traditional Marketing Still Work?
    Integrating inbound marketing that includes content marketing and social media with traditional marketing is the best approach. Traditional outbound marketing (advertising, direct mail, email) still works. But, as Copyblogger indicates in the above graphic (thanks, Copyblogger!), it is more expensive. You can use traditional marketing to generate leads, but it is probably more cost-effectively used to build brand awareness or build loyalty after the initial lead generation.
    [Social] It’s Time To Turn Your Marketing Upside Down
    Disruptive technology (Internet, social media) put buyers in charge…? Tweet. Traditional marketing had the seller in charge. We crafted the messages, pushed them out to our buyers (if we were smart we did so in a targeted way), and hoped for results. We did direct mail, trade shows, spent a lot on advertising. But wait! What did you say? We the sellers are no longer in charge? So, B2B marketers, it’s time to turn marketing upside down.
    [Social] 3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)
    Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. Today's guest blogger is Jeff Molander. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Sometimes those people are us!
    [Social] This Carmaker Uses Data To Steer Its Way To Cross Channel Marketing Gold
    "I think we really surprised everyone with what we were able to accomplish," says Jeanice Lee, director of digital, social and relationship management at Lexus, adding that thanks to the DMP they were able to quantify how many customers were touched across all channels, where those customers came from and what actions they took on their journeys. The road to cross channel marketing gold, or success is paved with many obstacles.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Social] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
    Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. Social media is social, and being social means embracing conversation. Auto-posting some content from, say, your blog, can be helpful, but too much automation in social media is not a good Facebook practice. As we said, social media should be social.
    [Social] The Best Content Marketing of 2016
    an affectionate term very busy people use toward their partners because they don’t have the time to say the full word “babe;” it can also be used if you want to say something is awesome, but want to sound like a #teen or a corporate social media account. But if Denny’s did that, nobody would be able to run the brand’s championship-caliber social channels.
    [Social] 10 Time Wasters That Limit Your Blogging Productivity (And How to Avoid Them)
    3) Getting Sucked into the Black Hole that is Social Media. Almost every one of us who have social media accounts are guilty of over-frequenting our news feeds at some point or another. Even if interacting on multiple social media platforms is a big part of your job, it’s important to set aside time for personal use, rather than during work hours. 7) Socializing for Too Long. Let’s face it: many of us like to socialize.
    [Social] Linking Content Marketing to Sales Results: Ian Michiels’ Webinar, Thursday April 18
    Inbound marketing includes internet-enabled distribution methods such as blogs, podcasts, webinars, videos, eBooks, newsletters, white papers, search engine optimization, and the newest: social media. Content marketing is a huge trend, but it’s not a fad. Everybody’s doing it, and everybody wants to do it better.
  • KAPOST  |  FRIDAY, OCTOBER 21, 2016
    [Social] Listen Up Marketers: We Need Our Own Operating System
    Now, most marketing organizations do the majority of work internally rather than through agencies across specialized teams (social, demand gen, etc.). Now, a typical marketing organization employs dozens of tools, from marketing automation, to web analytics, social media management…the list goes on and on. Now, mature B2B Marketing orgs manage an ever-growing set of channels including: blog, video, a multitude of social platforms, webinars, etc.
    [Social] 3 Steps To Waltz Your Way To Lead Generation Success
    Include social media share icons – While this does run the risk of distracting the visitors before capturing their contact information, it can help to share your content offers through the visitor’s social networks. Mention/show industry awards and recognition – This is a form of social proof to convey that the content is valuable and/or the company offering it is credible. Include social networking options and help your content get additional reach.
    [Social] All the Marketing Tools You Need This Season
    New Year’s-themed graphics for your email and social media marketing — along with some visual elements for the holidays that come early in 2017. Check out some of some of these seasonal goodies: Holiday guides to email marketing and social media. As soon as the last jack-o’-lantern is extinguished, the holiday marketing season begins in full force. In many cases, it doesn’t even wait that long!
    [Social] New Facebook Search- Benefits for Marketers
    There has been lots of chatter on social networks today about Facebook buying FriendFeed and enabling search on profiles and walls- and how this new functionality might compete with Twitter. There are many reasons I think this enhances or changes how I will use Facebook, including: Ability to review the results from Facebook search will enhance my social media /online reputation management process. Check it out: Tags: Social Media Facebook Search Lead Nurturing
    [Social] Drudge vs. Obama
    One of the first rules of social media is transparency; being open and honest. Social media played a major role in putting Obama in the Oval Office and they’ve continued to use the tools Web 2.o Tags: Communications Leadership Public Relations Social Media There’s a dust up is in the works between The Drudge Report and the Obama Administration. It stems from a
    [Social] Small Marketing Budget? Use In-House Experts to Get Huge Results
    You should also make the podcast available on your site and promote it through social media channels. Post the video to YouTube , put it on your site, promote it through social channels, and send a link through email as well (more about that in a minute). Tweet them yourself, or embed a “tweet this” feature into your blog post to get readers to send the fact out to their own social media followers. Many marketing teams struggle to make the most of limited resources.
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Social] 10 B2B Growth-Hacking Tactics for Lead Generation
    Make it easy to for people to share your content, as social validation has a direct effect on search engine rankings, especially in Google. Work on your LinkedIn presence because it is the most effective B2B social network. For B2B companies, LinkedIn has been recognized as the most effective social media platform for lead generation. A recent study showed that it was responsible for driving 80% of B2B social media leads.
    [Social] How to Use "Pay With a Tweet" to Generate Leads
    3) Choose which social networks people can "pay" with. You’ll be asked to pick different social networks that you would like to allow on your button. We opted for choosing Facebook, Twitter, and LinkedIn so that people could pick which social network they would want to “pay” with (instead of just forcing them to use Twitter). In order to get this bonus item, leads had to share the content with their social networks first.
    [Social] 16 Quick Ways to Squeeze More ROI From Your Blog
    This helps get your content shared on social media to people you wouldn't have otherwise reached, and by extension, drives more traffic. Include social sharing buttons. Did you know that including social sharing buttons leads to 7X more mentions? Extend your reach beyond just Twitter, and include social sharing buttons for LinkedIn, Google+, Facebook, and any other social media sites on which you participate. Include social subscription buttons.
    [Social] New developments in B2B marketing list acquisition
    The B2B list industry has changed considerably in the last decade, with the proliferation of social networks. Then, Leadspace scours the Internet, social networks and scores of contact databases for look-alikes and immediately delivers prospect names, fresh contact information and additional data about their professional activities. Photo credit: Wikipedia.
  • HUBSPOT  |  THURSDAY, JULY 25, 2013
    [Social] SlideShare Introduces Support for Infographics, a Big Win for Marketers
    It''s just as easy to upload your file , embed them on your blog or website, and share them on your social networks as it is with presentations. This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as a document, but the viewing player wasn''t optimized properly for the content. We''re thrilled about this new feature.
    [Social] Your Dream Team: The Marketing Trifecta
    Campaign Managers are in charge of all your channels, from webinars to PPC, and social. You can have a Campaign Manager own a specific channel, like social, but I would probably recommend that you have campaign managers who support individual play owners. Author: Phillip Chen I stumbled upon a funny Venn diagram a while ago that made me laugh- it stereotypes what makes up a “perfect man.”
    [Social] The Battle for Marketing Talent in Professional Services
    Social Media (and Social Media Advertising) Social media has grown to become one of the most important marketing channels for professional services firms, and you’ll need sophisticated social media skills to take advantage of it. Our research shows that social media is among the top ways buyers check out potential service providers, outstripping even traditional referrals.
  • B2B MEMES  |  MONDAY, JANUARY 10, 2011
    [Social] The Yin and Yang of Content Economics
    As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. Gordon puts it this way: “As anyone reading this blog should know by now, good content is not cheap and a social media program is only as good as its content.” It’s no wonder, he says, that they also think social media is one of their least effective marketing tools. It has the look of two trends hurtling toward a head-on collision.
    [Social] 4 Things Your Email Recipients Want to Tell You
    by Amanda Batista | Tweet this Today the United States marks Memorial Day, AKA the social summer kickoff. For marketers these past few days were prime time for email marketing escapades. As a consumer on the receiving end of these emails, it can become overwhelming. Although these messages are the result of opt-ins, it’s still a cluster of (sometimes unwelcome) communications. Some emails from my inbox, however, stood out this past week.
    [Social] Why content is your enemy and experiences are your friend
    I was doing research to learn how traditional publishers are dealing with the forced march into the social media news stream and talked to a number of publication editors. Isadora Becker as Marge Simpson. By Mark Schaefer. I recently had an interesting conversation with my friend Jeremy Floyd , the CEO of FinWorx , and he made a provocative comment. “When we create material for our customers, we never call it content,” he said. “Content has become the enemy.”
    [Social] SEO Copywriting: 25 Best Practices for 2014
    Encourage Social. The world has gone social. If you aren’t taking advantage of social media networks, you’re losing out big time. To the dismay of businesses and marketers, SEO copywriting best practices do not guarantee high SERP rankings. They aren’t a foolproof way to skyrocket sales and conversions rates, either. While there are guidelines, and legitimate hints are dropped from time to time, nobody knows exactly what will rank web pages and appeal to prospects.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Social] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    They compile everything they can from your online and public record activity -- from online survey information to social media posts to magazine subscriptions to credit card report headers -- and sell that data to others. Did you ever stop to think about how much of your personal information is out there on the web? Even if you''ve put your Facebook privacy settings up to the highest level, there''s a lot that people can find out about you on the web.
    [Social] What Marketers Should Know About Big Data – and How to Put it to Use
    She is responsible for setting and managing the Lattice’s content marketing and social media strategies including creating, producing, and publishing engaging content. It’s easy to be overwhelmed by the amount of data available about your customers and prospects, and to get carried away with all of the possibilities of analyzing social media, web metrics, and more.
    [Social] Everybody Writes — My Interview With Ann Handley
    ” I fought my social anxiety, walked up to her, and introduced myself. One that included not just content marketing , but social media , and personal branding , and change management, and more…and the rest is history. Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of.
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