[Social] How to Secure Your Website from Attribution Loss
    These are some basic things to help stem the losses of website attribution, but the real solution is an integrated marketing platform that tracks full user engagement across all channels including the website, email campaigns, social media, call tracking and more. Is Your Website Stealing from You? Chances are the answer is yes. Maybe not directly, but it is still losing you money by not tracking your valuable visitor attribution data and impacting your bottom line.
    [Social] Why Aren’t Your Employees Better Advocates?
    Read : What Marketing Is Missing in Social Media Management Technology. However, its importance has increased as buyers rely more and more on social media to inform their buying process. To achieve this understanding, we surveyed 499 people and found out who typically shares on social media, what factors contribute to their willingness or hesitation to share content, and, most importantly, what organizations need to do motivate employees to become advocates.
    [Social] 3 Reasons To Get Familiar With Marketing Storefronts
    Execute Social Media Campaigns (and more!) Many top direct selling brands are using cutting-edge social selling technology which lets corporations post on behalf of local distributors. Direct sellers today face many challenges. One major challenge is having complete control over a local sales force and how they represent the corporate brand. When local distributors create and print their own marketing materials, it can lead to critical branding errors and operational inefficiencies.
    [Social] Lead Liaison Releases Kit for Marketing in Higher Education
    Lead Liaison supports omni-channel marketing, including email, social media, text messages, postcards, and even handwritten letters , which helps build emotional ties between the audience and the university. Features like Lead Liaison’s database segmentation, social append, Salesforce integration, and even onsite training, helped FIU accomplish these goals.
    [Social] HTML or Text Emails: Which is Better?
    But if we challenge ourselves to look past this visually pleasing layout, here’s what we see: 5 different links (Marketo logo, 3 social network buttons, and 1 offer link on the banner, copy, and CTA). Does including/hyperlinking elements like our company logo and social buttons hurt email performance ? In fact, nearly 16% of clicks went to other links like social buttons. It may not seem like it, but email marketers have a nerve-wracking job.
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Social] Avoid the Summer Slump: 3 Tips from Growth Marketing Experts
    Then, build in sharing mechanisms like social media share links, and mailto links directly into the content. -- Eric Peters, Growth Marketer at HubSpot Academy. What was the last great idea you had for growth? No matter how skilled a marketer you are, sometimes we all get into flat-growth slumps. Even a year that started out strong can devolve into a mediocre one, especially during the summer. It can be tough to keep coming up with new ideas that lead to sustained growth over time.
  • HUBSPOT  |  THURSDAY, JULY 27, 2017
    [Social] July Social Media News: Snapchat Links, Instagram Photo Replies & More
    And that's especially true of social media, where new features and apps are launched at a speed that leaves social media marketers wondering, "So. From Facebook to Snapchat, from new product launches to small tweaks, here's a list of what's new in social media this month. 9 of the Biggest Social Media News Stories This Month. Depending on your opinion of social media eroding in-person relationships, Spaces is a unique way to connect and engage in a high-tech way.
  • KAPOST  |  WEDNESDAY, JULY 26, 2017
    [Social] The Do’s and Don’ts of Building a SaaS Content Marketing Strategy
    There is more to building a SaaS content marketing strategy than creating a website and social media accounts for self-promotion. B2B organizations need a clear, consistent plan to cover the. The post The Do’s and Don’ts of Building a SaaS Content Marketing Strategy appeared first on Kapost Content Marketing Blog. Marketing Strategy
    [Social] Survey: Marketers Remain Skeptical of Artificial Intelligence as a Solution
    ICUC Social recently conducted its “Artificial Intelligence Survey” to determine how marketers feel about AI and its usefulness at their companies. New data suggests that although artificial intelligence (AI) is becoming more prominent, organizations still have mixed feelings about it. That being said, those who have deployed AI are utilizing it for marketing purposes.
    [Social] The End of Net Neutrality: Should Marketers Be Worried?
    Some social networks will move faster than others based on how much they are willing to pay to ISPs. With companies like Google and Netflix shouting the loudest about the threat of ending net neutrality, it’s easy to assume that the issue at hand is one that primarily affects large companies. While those companies would surely be affected by the regulations, it’s a grave misunderstanding to assume that Internet neutrality is a big-business problem.
    [Social] Don’t Review Your Employer on Glassdoor Until You Read This!
    Labor laws have protected employees from retaliation for posting on Facebook and other social networks about working conditions and management practices. business relationships careers Legal implications employees and social media glassdoor kerry gorgone legal implications online reviews reviewsBy Kerry Gorgone, {grow} Contributing Columnist. Unless you know someone at a company that’s hiring, it can be difficult to know what it’s actually like to work there.
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Social] AI in Marketing: 10 Early Use Cases
    6) Social Media. What's wonderful about social media is its ability to connect people from around the world to talk about and share topics or stories they care about. It's something users have clearly gleaned to -- considering that global social media users number in the billions. Of course, that also means advertisers want to capitalize on social media's popularity -- and not all advertisers are good advertisers. to social media.
  • ENGAGIO  |  TUESDAY, JULY 25, 2017
    [Social] ABM Is Inevitable: Here Are 9 Steps to Get Started
    To put these ABM responsibilities into action, marketers should determine the most fitting technologies to use, which can include analytics tools, marketing automation software, customer relationship management systems, and social media. Account Based Marketing is inevitable. If you’re a B2B marketer, you’re going to implement an ABM approach eventually.
  • VIDYARD  |  TUESDAY, JULY 25, 2017
    [Social] 4 Tips for Creating a Top-Notch Sales Enablement Strategy
    Transition your written blog content to videos featuring top thought leaders in your company and leverage across email campaigns and on social. Ensuring reps have the tools and collateral they need to be successful is hard — especially for leaders in high-growth companies, where scaling creates a constantly evolving environment. Creating a strategic sales enablement plan will make your team more productive and help you reach your goals each quarter.
  • BIZNOLOGY  |  TUESDAY, JULY 25, 2017
    [Social] The Facebook Sharing Debugger is an essential content marketing tool
    Control how your posts, articles, and social shares render the way you want them to; and, then, after the edits, you have the power to “resubmit” your new title, description, and featured image so that anyone who shares your content from them on will be able to see that rendering the way you want to. Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?
    [Social] How to Make B2B More Exciting: Experts Weigh In
    All our experts mentioned social media in their answers, asserting that even though it’s B2B, social media should still have a place in your marketing strategy. JORDAN: Not recently, but in the past quizzes have been viral hits on social media. They’ve received lots of links, social shares, and engagement due to such. Humor goes a long way on social media, even within b2b industries. AKVILE: Using social media for B2B is often underutilized.
    [Social] Will 360 Video Marketing Finally Take Off in 2017?
    Stickers and text, now easy to add to video via social media, bring short vignettes to life. Sensing potential, social media platforms including Facebook and YouTube are betting big on the format. Social media platforms have quickly set the stage for a 360-degree video explosion. Video just keeps getting better. Endlessly looping gifs delight and entertain. And now, 360 video is poised to further immerse us in an interactive environment.
    [Social] User-Generated Content Can Happen in B2B Marketing Strategy
    From social media to user-generated content, there seems to be a bucket of tactics in marketing that B2B brands like to think just can’t work for them as effectively as for B2C. The Internet is a wide, wild, weird place, and when I’m managing social accounts, it can be nice to run across something more unique than a bot account, customer service request, or tagged friend in my brand’s feeds. It’s been a long Friday for Sarah.
  • OKTOPOST  |  TUESDAY, JULY 25, 2017
    [Social] Meet Larry: Why Every Department Needs Social Media
    His four arms, eight … Social Customer Care Customer ExperienceMeet Larry. Larry lives in the great big ocean. He is much smarter than people think – in fact, the smartest invertebrate in the world! He can open childproof bottles and enjoys decorating his home with small jewels and ornaments. Being color-blind doesn’t stop Larry from distinguishing one human from another.
    [Social] For CMOs, It’s A Brand New World
    With social media, consideration of the aggregate experience of customers is increasingly critical because one person’s experience can influence another’s and be amplified for both good and bad. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO? When are they allowed to relax their concern for the customer’s experience?
    [Social] For CMOs, It’s A Brand New World
    With social media, consideration of the aggregate experience of customers is increasingly critical because one person’s experience can influence another’s and be amplified for both good and bad. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries. Where are the edges of brand protection responsibility for a CMO? When are they allowed to relax their concern for the customer’s experience?
  • HUBSPOT  |  TUESDAY, JULY 25, 2017
    [Social] AI and Big Data Are Changing Our Attention Spans
    That includes almost anything online that humans make, from blog posts and dance music to short stories, video game livestreams, entertaining social media posts, and more. What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there's been a market for human attention.
    [Social] 50+ Essential WordPress Website Maintenance Tips [Infographic]
    About the author: Sudhir Bhushan is a Tech & Social enthusiast. He is also a Web Entrepreneur by Profession and loves to write about latest trends on Social Media & SEO. Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. You could use something else…but why?).
    [Social] Outsourcing Marketing for Professional Services Firms
    This category includes training relevant staff in business development techniques, CRM and marketing automation technologies, networking, social media and other marketing- and sales-related skills. Examples include content production and editing, public relations, social media support, events, webinars, email campaigns and database support. Typically, these will be specialists in critical areas: research, strategy, design, social media, SEO, writing and so on.
    [Social] Working with a Digital Marketing & Technology Agency
    They may try out a new social network or marketing automation technology that will save you money and time, or research a new platform before it catches on and cultivate a brand new audience for you. Most of the world’s most powerful technology companies are in the United States. According to Select USA, more than a quarter of the $3.8 trillion global information technology industry is in the U.S. There are more than 100,000 IT and software companies, and the IT niche makes up 11.6%
    [Social] Content and the Knowledge Economy
    Directing your visitors to targeted landing pages through email marketing, social media or other methods allows for very targeted content messages, calls to action and high conversion rates. The term ‘knowledge economy’ was coined and used sneeringly as a term to denote the monetization of education. In reality, the knowledge economy is so much more, and it is something many marketers can capitalize upon to drive growth for their business and better serve their customers.
    [Social] Finding your place on the web, when it seems so crowded out here
    Move to an unsaturated social channel. Adidas sponsored the last two World Cups but Nike took over the social media conversation by creating hero content — epic mini movies — that received millions of views. He showed that sites with very average content — even content written by computers — can get more social sharing through volume compared to companies focusing on fewer, quality posts. By Mark Schaefer.
  • SNAPAPP  |  MONDAY, JULY 24, 2017
    [Social] 28 Amazing B2B Examples of Interactive Content
    The content lived on a microsite, greatyieldmystery.com , and was promoted through social channels. In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”. . .
    [Social] How to Ramp Up Your B2B Sales Lead Generation with Social Media
    Social media is no longer just a fun, helpful supplement to a marketing mix. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group. For many companies, it has become the primary vehicle for customer engagement.
  • PUREB2B  |  SUNDAY, JULY 23, 2017
    [Social] 20 Signup Form Optimization Techniques for More Sales Leads
    Enable Social Autofill. A Formstack survey found that websites that used the social autofill feature were able to increase their form conversions by 189%. Ease of use is key, keep in mind that 85% of users claim that the social autofill makes signing up to websites easier. You can also allow users to connect their social media accounts to enable one-click signups. Try the Social Proof Technique.
  • NUSPARK  |  SUNDAY, JULY 23, 2017
    [Social] How LinkedIn Sales Navigator Can Generate Qualified Leads
    Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. Account Based Marketing Social SellingUsers can connect with their prospects, engage with them through messages, get instant insights and monitor the success of their efforts online—all within the program’s parameters. Capturing and Engaging Prospects.
    [Social] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. Some of the most effective outbound marketing tactics include Account Based Marketing , email marketing, LinkedIn outreach, advertisements on social media sites, and phone calls.
  • CONTENTLY  |  FRIDAY, JULY 21, 2017
    [Social] Why It’s Time to Rebuild Traditional Marketing Teams
    One person works on product marketing, another handles social media, someone else writes copy, and so on. In many instances, these programs are even disconnected from organic social distribution and email marketing efforts. I’m not usually one for quotations, but there’s a saying attributed to Albert Einstein that I’ve always appreciated: The definition of insanity is doing the same thing over and over again, and expecting different results.
    [Social] The Marketing Automation Terms You Need to Know
    It uses social media, SEO, content marketing, events, blogs and more to create brand awareness and attract new business. When you were a kid, what did your mom tell you every time you asked her what a word meant? Just look it up in the dictionary.”. Well, we’re not your mom, but we’ve got the same advice when it comes to learning about marketing automation. That’s why we’ve created The Ultimate Marketing Automation Glossary.
    [Social] How to Manage an Account-Based Sales Team
    This means keeping an active social media presence and building your brand’s awareness as an industry thought leader. If you’re keeping up with the latest B2B trends, you’ve probably heard or read the term “Account Based” recently. Many B2B organizations deal with a smaller lead pool and longer sales cycle, which means you’ve probably had to adjust your marketing campaigns accordingly. And, that’s where account-based marketing and sales come in.
  • VIDYARD  |  FRIDAY, JULY 21, 2017
    [Social] How to use Video in your Email Marketing Campaigns
    Place a call to action during, or at the end of the video that suggests a clear next step for your audience: If you’ve managed to get your readers to become viewers, you’ll definitely want to direct your them to more content they might like, encourage them to share the video with social buttons, or have them fill out an Eloqua form at the end of the video. What if someone likes your content so much that they publish it elsewhere (blog, press, social media etc.)?
    [Social] Outbound vs. Inbound Marketing? What You Should Know
    Effective inbound marketers leverage search engine optimization , content marketing, social media and more to reach prospects where they are online. LinkedIn is the top social media site for B2B lead generation. Every day, potential buyers see more than 5,000 advertisements and brand exposures. They watch television commercials, pass by billboards, look at banner ads, read branded blogs, receive email newsletters, and more.
    [Social] What is a Complimentary Marketing Audit?
    Then we analyze other elements like your blog, social presence, and lead captures. We examine your Inbound marketing efforts including content, search engine optimization, social media, local marketing, channel marketing and more. Have you ever had a marketing audit performed? An audit is a comprehensive, systematic analysis and evaluation of your marketing strategies.
    [Social] Lead Liaison Leaks a Glimpse of First-Ever, Fully Integrated Lead Capture App
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®.
    [Social] Can Marketing Content Have an Expiration Date?
    As social norms, technology, and language evolve, so should your content, even if you cover the same topics within your portfolio. A few months ago, it seemed every time I logged onto Netflix or Hulu, I found another announcement that a TV show—often dating back at least ten years—was set to come back. The trend wasn’t specific to any genre, and I often found myself tracking each and every bit of news regarding the upcoming releases.
  • VIDYARD  |  THURSDAY, JULY 20, 2017
    [Social] Video Success Starts with a Strong Video Strategy
    Which types of videos are going to go on your main website, in your resource center, are you going to invest in a video hub or a branded video channel where your different video assets live, what types of videos are going to go on your social channels and YouTube, these are all things that you’ll want to think about and set up a set of guidelines ahead of time so that people aren’t guessing once the video project is complete.
    [Social] Millennials are finally taking action in brand support
    While they voice strong opinions on social and political issues, their actual initiatives to date at the voting booths and consumer brand choices have been both mystifying and disappointing. They are very sensitive to social causes, and prefer brands with a pro-social message, sustainable manufacturing, and ethical business standards. unemployment, job insecurity, unaffordable housing, climate change, and social justice.
  • SNAPAPP  |  THURSDAY, JULY 20, 2017
    [Social] Interactive Content: The Next Frontier for SEO
    You also need to be able to craft topics that address keywords that will grab the attention of search engines, persuade people to link back to it, and seduce readers to share it on social. . This include social media profiles, guest blogs, online profiles, press releases, etc. . Another off-site SEO tactic aided by interactive content is social sharing. . Most social media sites place nofollow tags on links, thus striping any direct value from them.
    [Social] Why great customer service doesn’t matter like it used to
    The game-changer has been social media and review sites. By Mark Schaefer. I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated point of differentiation amounted to “we have great customer service.”
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Social] How Does a Brand Judge Your Pitch?
    From managing a digital transformation to initiating the social media plan (and launching the Qashqai on the way) Dave knows the brand person’s world. May’s talk on #modernwaystogrowanagency came from Dave Parkinson - a 26 year veteran of Nissan and digital - from IT Manager to EMEA Head of Digital. So what are they really thinking at pitch time?
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Social] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area. When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play.
    [Social] Trends in Outbound and Inbound Marketing for 2017
    Inbound marketing , which involves matching your services and products with prospects expressed demand through search and social channels, continues to grow in importance. Effective inbound marketing leverages thoughtful content marketing for each search, social, web and email channel. For example, consumers continue to increase their social media usage. It is important that the content you post is educational and optimized for the social media platform on which it is shared.
    [Social] Account-Based Marketing Without a Budget
    They also designed a cadence of outreach such as follow-up phone calls and social media touches like LinkedIn and Twitter. The Account-Based Marketing discussion has gotten louder and Louder and LOUDER over the past couple of years. But it seems to me that something important often gets lost in all that noise — strategy. Instead, most ABM plans I read about can be summed up like this: Step One: Buy the latest, shiny technology toy. Step Two: Then look for ways to use that toy.
  • SNAPAPP  |  WEDNESDAY, JULY 19, 2017
    [Social] 27 Seriously Impactful Event Hacks Every B2B Marketer Should Know
    See social media posts about the event. Let them know which social media channels you’ll be using to share updates about the event, communicate any hashtags early and often, and encourage live-tweeting from those who are at the event with you. . Change your social media profile photo to an image with your booth number or location. Though unless you have access to the email addresses for all the attendees, you might want to send it out over social media instead. .
    [Social] Agency Marketers Challenged to Tie Social Media Efforts to Company Objectives
    Marketers are investing more in social media, but they’re finding it challenging to set goals for their initiatives and measure their progress along the way. The “2017 State of Social Marketing” report from Simply Measured recently discovered that 61 percent of brand and agency marketers are struggling to determine the ROI of their social media initiatives. percent will focus on aligning their social media strategies with their business objectives.
    [Social] Reviews Matter
    For those who do not know, online reviews are basically the opinions of consumers on certain products and services, posted either on the company’s website, on social media networks, on e-commerce sites, but also on review platforms, such as Yelp, TripAdvisor, G2 Crowd , Capterra , TechCrunch, Wired, IMDb, CNET, RateMDs, Foursquare and many more. .
    [Social] Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data
    Social media provides an excellent space to listen to your audience and figure out how they want to be interacted with. To get a feel for you brand’s ideal complexity, copy messages and posts from your social platforms (Facebook ideally, since it imposes the fewest limitations on posters) into a readability score generator. The post Numbers for Words: How to Update Your Brand Voice Using Social Media Marketing Data appeared first on The Content Standard by Skyword.
    [Social] How to build your social selling system with LinkedIn and Twitter
    It’s no longer enough to do social media marketing and hope that your company’s inbound marketing strategy generates leads, which turn into qualified prospects and eventual buyers. If you fail to craft a dynamic social selling strategy and implement that plan, your efforts on social media will fall flat. Social selling is the next evolution of social media for business, but many are unsure exactly what it is, how to get started and which social tactics work best.
    [Social] Top Tips For Successful Community Building on Twitter
    Their activities work to inspire identification with their brand and empower social customers to act, which translates into a willingness to purchase and spend. Besides embracing Twitter as a social channel designed for socializing, it’s important to define and map out how you can leverage it as a long-term interaction between a business and a community. Social Media Marketing b2b ConsumerAre you struggling to build a strong community for your business on Twitter?
  • VIDYARD  |  TUESDAY, JULY 18, 2017
    [Social] 50 Ways to Use Video Messaging to Make Business Personal Again
    Thanks to advancements in various key technologies, we’re now seeing the rise of personalized and interactive video , social video, public and private live streams, secure internal video sharing and real-time video conferencing. The rise of video as the king of content has been quite the sight to behold.
  • BIZNOLOGY  |  TUESDAY, JULY 18, 2017
    [Social] what Tony Orlando & Dawn taught me about online marketing (or knock three times on the ceiling if you want me)
    And then, Gmail has built in mail tabs: Social, Promotions, Updates, and Forums. I’m feeling nostalgic today so I decided to name today’s blog post Knock Three Times on the Ceiling if You Want Me , after Tony Orlando & Dawn ‘s super single that sold six million copies. But this is about marketing and not about adult contemporary pop songs (I was recently reminded that this is a marketing blog and not an American pop music of the 1970s blog).
    [Social] Why You Need Digital Marketing Experts
    This year, 81% of marketers plan to boost their digital, mobile, and social spending if they could more effectively track their ROI. Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital. According to Forrester Research, last year, the average company dedicated 30% of its marketing budget to online efforts.
    [Social] A 5-Point Checklist for Writing SEO Content
    ” High on the first page, we see a Google Answer Box result, an article that explains what content marketing is, a page about content marketing strategy, and a blog post that explains the difference between content marketing and social media. Effective content marketing in today’s digital space should appease your audience as well as search engines. Of course, the audience should always come first.
    [Social] 4 landing pages every smart retailer uses
    Post about the event on social media, send emails about it to your various contact lists and put it on your online calendar. Offer printable coupons to social media followers. Use your Facebook, Twitter, LinkedIn and other social media platforms to spread the word about a limited-time offer, and link to a landing page for more details. Email marketing is a powerful tool for driving customers to your website.
  • OKTOPOST  |  TUESDAY, JULY 18, 2017
    [Social] 5 Ways to Hook Your Sales Team on Employee Advocacy
    Ideally, sharing content on social media becomes another powerful tool that sales should add to their toolkit. That being … Employee Advocacy Social SellingSales are the most important members of your employee advocacy program. No one understands or relates to your prospects and customers better than sales. A tool which helps them close more opportunities or draw in prospects.
    [Social] Four ways I fight for freedom and digital citizenship in the era of fake news
    But how do we preserve this in a world of fake news, bullying, hate, and all that comes with the constant hum and buzz of social media? Two weeks ago, Germany passed a new law that requires companies to delete illegal, racist, fake news, and slanderous posts on social media or face fines up to €50 million (approximately $57 million US). And today, we have the gift of social media that allows us to do that in a compelling manner. By Anitha Aswath {grow} Community Member.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Social] Marketers: This Is Why We Can’t Have Nice Things
    This democratization of video production has come just in time for a mobile- and social-led surge in video consumption. The next evolution of marketing is upon us. The sharp uptake in consumer use of messaging apps, the shift in content consumption from text to video and audio, and the finally consumer-ready advancements in artificial intelligence, augmented reality, and voice recognition all signal that marketers and consumers alike are in radically new times.
  • HUBSPOT  |  TUESDAY, JULY 18, 2017
    [Social] Just Getting Started With Video Marketing? Here’s the First Video You Should Make
    If you're having trouble generating leads at the very top of your funnel (TOFU), you might want to make an explainer or animated video to attract visitors to your website via organic search and social media. An eye-catching animated video, or a comprehensive breakdown of a trending topic in your industry will draw people to your social media platforms and blog pages. Ephemeral, or disappearing, videos can live on social media platforms like Snapchat, Instagram, and Facebook.
    [Social] The State of Social Media Influencer Marketing in 2017
    The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. Social Media influencer marketing influencers marketingAs an entrepreneur, you must have thought a lot about your marketing campaign and considered how to make it both effective and affordable. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers.
  • CONTENTLY  |  MONDAY, JULY 17, 2017
    [Social] The Biggest Trend in Content Marketing Right Now
    “The truth is, we believed it as well, but if you don’t push your content in the good old fashioned way—and that’s not TV anymore but paid social media marketing—if you don’t push it they won’t see it. In many instances, these programs are even disconnected from organic social distribution and email marketing efforts. And if you want to reach people, you need to take your TV dollars and spend them on digital—particularly paid social. Vanity Fair.
    [Social] Report: More Marketing Teams are Taking Control of Technology Purchases
    The majority of CMOs are investing in email (53 percent), followed by CRM (47 percent), social media marketing (39 percent) and marketing automation (38 percent). New research indicates that CMOs are now spending as much of their budget on technology on CTOs, but which services and products are they investing in? The Marketing Tech Buying Process: A Look at How Companies Purchase Technology Today” report from Target Marketing and IBM discovered that CMOs spend 3.2
  • BIZNOLOGY  |  MONDAY, JULY 17, 2017
    [Social] Read this article before you start a social media program
    Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?
    [Social] The Big and Small ‘T’ In Digital Marketing Transformation
    Examples include: The enhanced personalization and relationship marketing at Vodafone Global Enterprise driven by the integration of social relationship management and marketing automation. Mike Cozens, Digital Experience Lead at Vodafone describes the increase in the quality of the data, marketing generated and influenced leads as well as 80% growth in social following.
    [Social] The Big and Small ‘T’ In Digital Marketing Transformation
    Examples include: The enhanced personalization and relationship marketing at Vodafone Global Enterprise driven by the integration of social relationship management and marketing automation. Mike Cozens, Digital Experience Lead at Vodafone describes the increase in the quality of the data, marketing generated and influenced leads as well as 80% growth in social following.
    [Social] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    ” Moz’s Erica McGillivray agrees: “In times of crisis, we turn to social media for news, for eyewitness reports, and for safety check-ins for ourselves or those we care about. As if you put your social media on automation and left it like Wall-E, running until the end of time. Most importantly, don’t farm out your social and PR handling to people who don’t understand the market in which you operate. Social Media Marketing
    [Social] What are the personal impacts of your digital immersion?
    Can you recall the moment your social media “on” switch flipped for good? Even when we wean ourselves away for a few days of digital de-tox, if you’re like me, your head is still thinking about all the emails and social messages facing you upon your return … which starts the cycle all over again. sociology Time management digital immersion mark schaefer social media success social media time managementBy Mark Schaefer.
    [Social] 5 Hacks To Get More Leads
    Sharing and caring on social media. The burning question on every marketing client’s lips. How to get more leads for my business? What can marketers do to invite more people into a brand experience? There are plenty of practical methods for generating quality leads. Blogging. Strategic landing pages. Event marketing. Email. Most marketers are using […]. The post 5 Hacks To Get More Leads appeared first on Marketing Insider Group. Content Marketing
  • HUBSPOT  |  MONDAY, JULY 17, 2017
    [Social] 9 Brands That Thrive Without a Traditional Marketing Budget
    When asked how they measure ROI in digital, apps, and social, Dwayne Chambers, Chief Marketing Officer at Krispy Kreme said , “The brand was built on word of mouth and we have not been a big spender on traditional media … Everything [we] do with digital has to answer the question 'how do we engage with our consumers as a brand.”. One of the most popular millennial brands has zero social media presence. But that’s not how they built their now-legendary social media following.
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [Social] How to Research Your B2B Audience
    If your B2B audience is more social media savvy, post a survey on LinkedIn, Twitter, or other social media channels to get a better response. You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy.
    [Social] 6 Employee Productivity Boosting Tips Your Company Needs
    Allow Employees Access to Social Networks. Many companies have strict internet and social media policies or block access entirely. The internet is a vast resource, which employees could solve an issue or improve a process by having access to internet and social. Yet, I’m focused more on the social media aspect to this tip. Employees can use employee advocacy and social selling software like EveryoneSocial as well. Does Your Employee Productivity Need a Boost?
  • KAPOST  |  FRIDAY, JULY 14, 2017
    [Social] How to Manage Your Freelance Team Like a Rockstar
    Our engaging words, designs, and social media wizardry grab attention and screen real estate, helping power a never-ending stream of fresh content. Freelancers are the powerhouse of the content-driven economy. The post How to Manage Your Freelance Team Like a Rockstar appeared first on Kapost Content Marketing Blog. Content Creation
    [Social] Traditional SEO is Dying
    Relevant, quality content and a good content distribution strategy matter, particularly at a time when users are increasingly directed to content through non-search channels like social media. I recently moved to Boston from Kansas, where I was working as a web developer and SEO specialist. Little did I know this move would turn my professional life upside down. Last October, I was hired to analyze a website redesign for a prominent establishment in Massachusetts.
  • VIDYARD  |  FRIDAY, JULY 14, 2017
    [Social] The Rise Of The Video-Enabled Agency
    2017 is the year of video and social! Over the past decade, the agency world has undergone a significant transformation due to the increase in software technologies available to clients. This movement, largely driven by marketing automation technologies, has resulted in marketing organizations relying quite heavily on agency partners to guide their strategy.
  • HUBSPOT  |  FRIDAY, JULY 14, 2017
    [Social] How We Generated 1 Million Facebook Video Views: A HubSpot Experiment
    Gone are the days when social media publishing and engagement could be tacked onto the daily responsibilities of an intern -- as were many of the first roles in social media. Today's growth-minded organizations need a team of people ideating, creating, publishing, and promoting content on social media to drive meaningful returns on investment -- and this requires time, effort, and creativity. How We Increased Video Views 20X by Creating Native Social Media Content.
    [Social] Global Marketers Remain Challenged Meeting Localized Content Demands
    The most commonly used channel for mobile marketing has been WeChat, a social media app used for messaging, news and content sharing. New research suggests that as marketers managing global marketing programs continue to develop digital content, they are faced with a series of localization challenges.
    [Social] What to Look for In a Digital Marketing Company?
    According to Hootsuite and We Are Social’s Digital in 2017 Global Overview, more than half of the world’s population now uses a smartphone, and more than one in five people in the world shopped online in the past 30 days. Testimonials and Social Proof. Conduct a Google search of the company’s leaders and see if they guest blog on popular industry websites as well as have large followings on social media. Digital marketing is on the rise.
    [Social] How to Leverage Weibo for B2B Marketing in China
    With 340 million monthly active users, Weibo is one of the top social platforms in China. In my previous post , I have discussed how Weibo is very different from two other popular Chinese social platforms – QQ and WeChat, which serve as instant messaging tools and connect users with others they know. For example, the topic of Social Media Marketing is hosted by the Cun Fu Zhangxiaolong.
    [Social] How to integrate offline campaigns with your digital marketing strategy
    TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Social media posts are a viral phenomenon. Because of the digital trail that social media posts leave behind, it is possible to accurately monitor the growth of a campaign from a handful of tweets into a trend.
    [Social] Is Organic Social Reach Dead?
    The debate over whether organic social reach is dead or not has continued for the last few years, and the answer continues to be a resounding yes and no. That's because while certain aspects of organic social reach may not work as effectively as they once had, it doesn't mean you should give up using the strategy entirely. Instead, it's about having a hybrid social reach strategy that incorporates organic and non-organic tactics through a single view of your customers.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Social] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    Social media – it’s not just a B2C marketer thing. It should come as no surprise that 83 percent of B2B marketers today use social media content. Marketers say they see more exposure, increased website traffic, and more loyal fan bases thanks to social media. . Another fact – 74 percent of marketers are using visuals as part of their social media marketing efforts. Are thematically linked to your social media post.
    [Social] The ultimate list of 20 worthy social media rants
    I always urge people to bring their own story into their social media content. At least once a week I see a social media guru arguing that ROI can mean something other than money. Faux Pro — If you send me an email asking for advice on setting up a blog or how to start a podcast, it is probably inappropriate for you to claim a title of “social media expert.” He is the LeBron James of social media. Personal social mediaBy Mark Schaefer.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Social] How to Write a Video Script [Template + Video]
    Download our free guide here to learn how to create high-quality videos for social media. Movie producers and inbound marketers aren't that different when it comes to creating and editing video content. We're both telling a story, and whether that story is about a protagonist or a product, we're both trying to captive our audiences and make them believe in the story we tell. What happens at the end of the story is a little different, though.
  • BUZZSUMO  |  THURSDAY, JULY 13, 2017
    [Social] How to Write Engaging B2B Headlines: Analysis of 10 Million Articles Shared on LinkedIn
    For example, the most shared posts of Social Media Examiner and our own BuzzSumo blog are equally dominated by list posts and ‘how to’ posts. See the most shared posts on Social Media Examiner in the last year. 5 Things Great Brands Are Doing Differently on Social Media in 2017. This study provides essential insights into one of the most important triggers for attention amongst business people on the social web: headlines.
  • HUBSPOT  |  THURSDAY, JULY 13, 2017
    [Social] How to Do ABM Without Selling Your Soul
    Take social media. At HubSpot, people ask us all the time: "Will social media work for my business?" On social, people feel interrupted if you're just sending spammy mass messages. It’s not just social. Do they hang out on different social networks? I even mention IBM, possibly even the people on the team, in my content and social media posts. Mayo on a sandwich. Hot sauce on a taco. Hot fudge on a sundae.
    [Social] Ask a Content Strategist: How Do You Create Data-Driven Content?
    Social listening tools can also be a boon here. Welcome to Ask a Content Strategist , the column where I answer the questions you’re terrified your boss will ask you in the next marketing all-hands meeting. It’s July, which means two things: seething with jealousy over the out-of-office messages of your European colleagues (“On Holiday until September!”), ”), and a chance to take a breath and reflect on our biggest marketing challenges.
    [Social] How Seamless is Olark Live Chat and ActiveDEMAND Integration?
    If they do engage in a conversation, ActiveDEMAND adds the full transcript to the contact’s history timeline in the ActiveDEMAND database, in addition to all their user engagement like web visit data, email interactions, phone calls, social media clicks, and all the other channels ActiveDEMAND tracks. ActiveDEMAND Integrates Seamlessly with Olark.
  • SNAPAPP  |  WEDNESDAY, JULY 12, 2017
    [Social] What’s New in July? Social Share Images and Dynamic Charts
    New Social Share Images. Fun fact: SnapApps with social share images included in them receive more traffic than those without them. . Like social share images, all it takes is a click of a button in the builder. . Content loading. . Watch SnapApp’s VP of Product walk through the two new features we added in July ^. . So, we’ve made it even easier to include them wherever you want during the content experience.
    [Social] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    Sprout Social recently conducted a survey in Q2 2017 to determine how customers view brands that want to be perceived as “cool,” specifically via social media. The “Q2 Sprout Social Index” discovered that three-out-of-four customers appreciate humor from brands. However, only 43 percent said they want “trendy” behavior from brands via social media. Consumers are notoriously opinionated about what they want from brands on each social platform.”.
    [Social] How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere
    When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? How sales, marketing professionals, and social media lead generation companies are focused on only 3% of the target market. In a recent article, SAP ‘s Nicholas Kontopoulos mentioned that social selling has become another form of spam. He wrote: Social media is now just amplifying the bad selling behaviors of salespeople.
    [Social] 9 Awesome Chrome Extensions That Every Marketer Will Love (and Use)
    You get the point – Chrome sucks without extensions, and as a marketer, there’s a myriad of extensions that can enhance your writing, productivity, social media, email marketing, and so forth… Here are 9 Chrome extensions that … Content Marketing Marketing Tips Marketing Tools Oktopost SEOUsing Google Chrome without extensions is like having a smartphone without apps. It’s like eating fish without chips.
    [Social] Learning From #Covfefe: What Your Social Media Strategy Can Learn From a Spelling Error
    Timely, topical content is always a hit on social media, especially when the lifespan of a single tweet, Snapchat, Facebook status, or other update is limited to hours, sometimes even minutes. What does President Trump’s tweet have to do with your social media strategy? For brands determined to create engaging social content that responds to opportunities in real-time, there are steps that must be taken to give marketers a system for fulfilling this objective.
    [Social] Customer Communities: The Engagement Economy’s Best Kept Secret
    And you don’t need a gated, proprietary community either (they are great, but do take resources to build), you can get started with a moderated group on a social platform like LinkedIn, Facebook, etc. In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged with in a personal and authentic way , if you have a customer community, you already have an incredibly powerful tool at your fingertips with which to engage customers.
  • EXO B2B  |  WEDNESDAY, JULY 12, 2017
    [Social] Why include Instagram stories in your B2B marketing strategy?
    We recently wrote a post about Snapchat and explained how to use this social network in your B2B marketing strategy. This social network, widely used in B2C, is now growing quickly in B2B as well. Now, lets have a look at why it’s a good thing for you to include Instagram stories in your social media strategy! Many B2B players have taken advantage of this new trend to get in on this social network.
    [Social] 3 Lessons I learned from my creative burnout
    They’re fun, but they don’t provide the social counterpart to my lone creation days. A high-quality distraction involving social pleasure and new experiences does not waste your work, it improves it. Social media channels get flooded with samey samey content you have seen a dozen times before. I drastically reduce the social media content and replace it with fewer, but higher quality messages. By Mars Dorian, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, JULY 12, 2017
    [Social] Marketers Weigh In: Instagram or Snapchat Stories?
    Snapchat was the original ephemeral sharing and messaging app, and it made its mark for showing a more authentic and unpolished side of social media, especially compared to the perfectly curated posts on Instagram feeds. And in such a connected and social world online, some marketers find it valuable to have one network that's just for them, and not for personal or business branding. Social Media Office Life Daily
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