• HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Social] 9 Link Building Email Outreach Templates That Actually Work
    The more content you produce and, in turn, promote with social media content and backlinks, the more search engine authority your site will accumulate. Interest in new infographic about social media stats? I'm reaching out because I'm an avid reader of your work on the SocialVille blog -- I loved your latest piece about social media news. I work over at SocialWorld, where we conduct market research and collect data for social media analysts and experts.
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. important form of social content; just 19% say that of original visual. the workforce around social business best practices.
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. important form of social content; just 19% say that of original visual. the workforce around social business best practices.
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media. social media. important form of social content; just 19% say that of original visual. the workforce around social business best practices.
  • FATHOM  |  THURSDAY, APRIL 27, 2017
    [Social] How to Use Stories to Bring Your B2B Content Strategy to Life
    Social psychologist Jonathan Haidt says that the “human mind is a story processor, not a logic processor.” A study by Social Fresh found that customer testimonials have an 89% effectiveness rating among content marketing tactics. Do you remember back in grade school when you used acronyms to remember things? Things difficult to remember, such as the order of operation or the branches of taxonomy, became short sentences that had characters and were easier to learn.
  • SNAPAPP  |  THURSDAY, APRIL 27, 2017
    [Social] Solving the 9 Most Common Marketing Problems With Interactive Content
    Low Social Media Engagement. Lagging social media engagement ? You can still harness the power of social media – but you should try a different approach. . . On top of using cats (always a good tactic) in your imagery, think about the Buzzfeed-esque quizzes you see shared (and completed) on social media on a regular basis. Every day, marketers face new challenges that are unique to their companies and customers.
    [Social] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    Support for lead nurturing directly related to the ongoing engagement initiatives already being invested in through daily social media communications. B2B Online Marketing Blog Demand Generation Search Engine Advertising Social Media StrategiesSearch engine advertising – or PPC – is not typically associated with account-based marketing.
    [Social] PPC V Influencer Marketing; Clicks V Sales
    Influencer marketing is more effective on social media. If you’re looking to target millennials then influencer marketing is the route to take- not only do they have a strong social media presence, but they’re sceptical towards outright advertising. You can specifically target prospects that used to be in your pipeline, or those that have visited your site and payed an interest with a social media PPC campaign in a warm, non-intrusive way.
    [Social] Research shows we may be at the end of the startup era
    They’re all tech companies, and each dominates its corner of the industry: Google has an 88 percent market share in search advertising, Facebook (and its subsidiaries Instagram, WhatsApp and Messenger) owns 77 percent of mobile social traffic and Amazon has a 74 percent share in the e-book market. By Mark Schaefer. About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them.
  • HUBSPOT  |  THURSDAY, APRIL 27, 2017
    [Social] 6 Cover Letter Examples That Got Something Right
    Check out any content she shares on social media, or use Growthbot’s Personality Profile feature. Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining -- “I promise to never complain about work again, if I can find a new job!”
  • ACT-ON  |  THURSDAY, APRIL 27, 2017
    [Social] Want Better Marketing Automation Results? Think Outside the Inbox
    Social media. After all, you went to all the work of building your social media following. Mentions of your company by influencers, or by someone your prospect follows on social media. There’s actually more activity on messaging apps now than there is on social media. When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation.
    [Social] The 10 Best Customer Service and Customer Engagement Platforms
    The ten tools here enable vendors to extend their support offerings to social media, online knowledge bases, and web chat. A social community builder tool; create a community site for your brand with features including likes and share, member categories, blogging and commenting, social sign-in (members can sign in through Facebook, Twitter, LinkedIn, or Google), sharing to social media sites, content moderation, and privacy controls. ” — Social Media Explorer.
    [Social] Observations from the 2017 Marketo Summit
    They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.).
    [Social] The Difference Between Distributed Marketing & Multi-Level Marketing
    Corporate approved marketing resources are disbursed throughout the network, spanning across digital, social and traditional channels. Some of these practices include over-selling the opportunity, pushing product on disinterested consumers, inappropriately discussing business in social situations, attempting to leverage friendships to either sell or recruit and being intentionally deceptive when talking about their business.
    [Social] 5 Golden Rules for Your Next Content Marketing Hire
    When you’re a small content marketing operation, you may need someone who can run social, manage the newsletter, build landing pages, run AdWords, and still produce content for the blog. Do they have a knack for making badass social videos? There’s a lot of noise and uncertainty in content marketing, but one thing has remained constant: People are creating more and more content.
    [Social] Congratulations to the 2017 Markie Award Winners!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. They’ve got web, email, social, and display at their fingertips and they have created personalized experiences with messages and promotions optimized for mobile. Best Social Campaign. For finalists in this category, Social Media is more than just a buzz word.
    [Social] Marketing Automation and B2B Lead Generation Services
    In its most basic sense marketing automation refers to software that automates several marketing actions such as emails, social media and other prospect-development actions. Within the past few years, marketing automation has been taking the forefront of planning by marketing departments in companies around the world. The potential to transform the marketing process shows its ability to nurture prospects from the first contact through conversion.
    [Social] Cisco shares their marketing stack with 39 marketing technologies
    The MarTech conference in San Francisco is less than two weeks away , and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 22 essays in the Hackies — so we’ll be making a donation of ((57+22)*$100) = $7,900 to Girls Who Code.
    [Social] How to keep yourself safe from social engineering attacks
    There’s likely a ton of data about you online, especially if you’re crafting a big social media presence. Today I’ll examine the nefarious practice of social engineering and what you can do to combat it. Keeping yourself safe from social engineering. Social engineering , in the context of information security , refers to psychological manipulation of people into performing actions or divulging confidential information.
    [Social] How to Repost on Instagram: 4 Easy Ways to Reshare Content
    Where most social media feeds are almost distractingly busy -- full of photos, videos, and text updates from friends and brands you follow -- Instagram is different because you can only look at one post at a time. Social Media DailyAnd while this simple, clean interface makes to easy to focus on the beautiful photography and interesting videos on Instagram, it also leaves something to be desired: the ability to easily repost other users' content.
    [Social] 45 Engaging Examples of Interactive Storytelling in Content Marketing
    Such tools can increase engagement, on-site dwell time, and social share rates. As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within.
    [Social] 10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby
    The hope is that the simple messages with encourage Parisians to download the Entourage app, which helps people offer support and make social connections with homeless folks in their neighborhood. Although we haven't been fortunate enough to see more than a few scattered days of sunlight here in Boston, I'm told it's technically spring. In addition to rain, April also brought us some stunning new creative work from agencies around the word.
    [Social] Live From The Marketing Nation Summit: Day 2 – Storytelling, Brand Evolution, and The Future of Marketing
    Thalberg made the timely and relevant assertion that, “Digital and social have changed us. Author: Ellen Gomes It’s day two at Marketing Nation Summit and the pace of interesting content and conversations—from the keynote, to a bustling expo show floor, to fantastic breakout sessions—has not slowed down.
  • TERMINUS  |  TUESDAY, APRIL 25, 2017
    [Social] Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey
    You should use tactics like account-based advertising, direct mail, and social selling to create awareness and distribute the right content at the right time. For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve heard over and over that “content is king.” ” That we need to create more content to drive inbound leads. but wait, not that much content.
  • BIZIBLE  |  TUESDAY, APRIL 25, 2017
    [Social] 5 Signs the Gap Between Sales and Marketing is Closing
    What about social media channels like LinkedIn, a channel that many marketers use to acquire high-quality leads. The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. Nonetheless, the truth is that Packard is right (up to a certain extent). Marketing is way too important to be left ONLY to the marketing department.
    [Social] 15 Audiences You Should Be Targeting with B2B Facebook Ads
    As a social network, Facebook Ads are typically seen utilized for B2C, but don’t let that deter you from running B2B campaigns as they too, can successfully get in on the action. B2B Online Marketing Blog Social Media StrategiesWhile search is a fantastic way to reach users searching with intent, Facebook is also a highly effective network in reaching users who may be interested in your offerings, however, they may not know about you yet.
    [Social] VerticalResponse named a Top 3 email marketing solution
    This score was measured by the total number of software users and customers combined with social media presence. “[Capterra’s] report assigns each vendor a unique market score that is calculated by number of users and customers (80 percent of score) combined with social media presence and Gartner Digital Market Reviews (20 percent),” said Rachel Wille, a Senior Product Research Analyst at Capterra.
    [Social] All about earned media micro-influencer marketing and more on the Through the Noise podcast
    Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.
    [Social] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    You can have them really work in social harmony with your customers.”— Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. Both GE and NASA have used social media to drive engagement with their customer base. Social Selling. Content is currency— Use content as fuel for your social selling.
    [Social] A Simple Rule for How Brands Should Work with Influencers: Attention Retention
    Social media won!”. “It’s The episodes run inside my own show and are promoted in my newsletter and on social, while CMI does the same. In my case, Social Media Examiner tapped me to produce a behind-the-scenes documentary series about their big annual event. They already had reach via their weekly show, the Social Media Marketing podcast, so they ran the stories I produced within their episodes. By Jay Acunzo, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Social] The Character Count Guide for Blog Posts, Videos, Tweets & More
    When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" Then, there's optimizing your title for social sharing. However, that's far from ideal, says HubSpot Social Media Marketing Manager Chelsea Hunersen. The social gurus will throw around the number 40 characters. That's right -- social media posts have their own meta data too. SEO Social Media Content Marketing Blog Daily Canonical
    [Social] 6 Rules for Successful Event Promotion on Twitter
    Social MediaSuccessful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned […]. The post 6 Rules for Successful Event Promotion on Twitter appeared first on Marketing Insider Group.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Social] 6 Business Challenges Every Small Business Struggles With (And How to Fix Them)
    You can also download our free public relations kit to learn how to maximize your public relations efforts with inbound marketing and social media. In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Social] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    Social Promotion. Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, The Mission Week , and I will tell you exactly how we do it. But First, a Little Story. I am the founder of small business-focused job board called Proven.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Social] The Benefits of Retargeting for B2B
    Jahvita: Retargeting on social is the ability to reach your audience after they’ve left your website. Engagements happen beyond the inbox and it’s our job as marketers to make sure that our messaging is received, whether that be through email, a website, social, or retargeting. AdWords B2B Marketing Marketing Strategy Social Media Marketing B2B marketing b2b marketing strategy retargeting retargeting ads retargeting strategy rethink b2b marketing
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Social] 7 Steps to Documenting a Content Marketing Strategy That Works
    That can mean publishing articles in publications your target audience members are already reading, using a paid distribution plan on social to attract readers to your white paper, or simply including your content in your email newsletters. I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy -- just what I need.”.
    [Social] The 16 Best Sites for Free Stock Photos and Videos
    They improve information retention by up to 65% , increase engagement, and generate more likes and shares on social networks. ” — Social Media Today. Showcase reviews: Kathryn Aragon Media, Likeable Media, Nikki Woods, Social Media Today. Social Media Today. 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: 36: The 17 Best Social Media Management Tools. #37:
    [Social] PR and Marketing Professionals See Responsibilities Overlapping in Near Future
    In terms of factors influencing these changes, 88 percent of marketers claim that social listening is playing a large role. Eighty percent stated that digital storytelling will impact the future of PR, while 73 percent pointed to social purpose. As public relations professionals begin to work closely with marketers, new research suggests that they will become more aligned in the future.
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Social] 5 Experts Share Their Top Advice for Creating VR Content
    This post originally appeared on Social Media Week. Facebook is one company that is placing huge bets on virtual reality, from new content formats that you experience in your News Feed to socialized VR experiences where you interact and “hang out” with your friends. If you’re new to VR, or just want to learn some of the latest trends and best practices from virtual reality experts, below are five clips from this year’s Social Media Week conference in New York.
    [Social] Overcoming the Challenge of Marketing to Busy Engineers
    While engineers do use social media, they tend to be passive participants making it hard to engage with […] The post Overcoming the Challenge of Marketing to Busy Engineers by Achinta Mitra appeared first on Industrial Marketing Today. Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Social] 30 fascinating facts about organic vs paid social media
    Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page. Paid social media also come from you but give your post the ability to get in front of people who don’t already follow your social channels but share desired demographics, interests, and values. 86% of marketers now combine paid and organic tactics as part of their social media strategies.
    [Social] Global Marketing Anatomy: It Takes a Delicate Design to Make Content Shine
    As Jenny Wilson of Deloitte Australia pointed out in that Simple article, “campaign management and execution is best driven as a shared service support, along with social and digital marketing. We looked at their natural proclivities—for instance, their love of telling a story, their ability to be socially compelling or their skill at setting standards.”
  • HUBSPOT  |  MONDAY, APRIL 24, 2017
    [Social] 8 How-To Videos We Love (and Why)
    Tasty on BuzzFeed shares cooking and recipe videos that frequently go viral on YouTube and other social media and reach millions of people every month. This fast-paced filming style is eye-catching if it starts auto-playing in a social media feed, too. What's more, the sound isn't required -- although it does add dramatic effect -- which might make people more likely to click and watch all the way through, since many social media videos are watched on mute.
  • ACT-ON  |  MONDAY, APRIL 24, 2017
    [Social] Need an Edge? Do A Content Marketing Competitive Analysis
    Follow the people they’re following on social media. And so you will have very quietly (but effectively) nabbed part of their social media audience. Seeing which social media platform is driving the most traffic for them is interesting, too: 9. “Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below.
    [Social] Connect With the Experts at #ModernCX
    Lisa Black - Lisa is Senior Manager of Product Management and frequent contributor to the Social Spotlight blog. Set against the glittering backdrop of Las Vegas, the Modern Customer Experience (#ModernCX) brings CX leaders together for one expansive event. Thousands of like-minded professionals will convene April 25-27 to explore the latest technology innovations designed to differentiate brands on the CX battleground.
  • CONTENTLY  |  FRIDAY, APRIL 21, 2017
    [Social] Should Pharmaceutical Companies Be Allowed to Do Content Marketing?
    There are a few advertising guidelines on a separate section of the site that go over best practices for digital channels like social media networks, but the fine print spells out that the documents “do not establish legally enforceable rights or responsibilities.” Most major drug companies run social media accounts, filling them with perfunctory posts about corporate news or events that don’t give much value to the consumer.
  • FATHOM  |  FRIDAY, APRIL 21, 2017
    [Social] Healthcare Marketing: 4 Simple Tips for Reaching Millennials
    On March 29th, 2017, OhioHealth and Fathom healthcare marketing experts got together to discuss the millennial healthcare habits that matter most to you and what to do about them in our webinar ‘ Millennials & Healthcare: Using Generational Marketing to Build Social Media Strategy ’. Of course, one of the millennial habits that healthcare marketers are having the hardest time adjusting to is the generation’s propensity for social media. Missed our webinar?
    [Social] Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson
    The key to growing a business today is not building an app or getting new social media followers. For the 119th episode of The Marketing Book Podcast, I interviewed Tara-Nicholle Nelson, author of The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser. The key is […]. The post Weekend Reading: “The Transformational Consumer” by Tara-Nicholle Nelson appeared first on Marketing Insider Group.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Social] The Art of Creating Curated Content
    Check out this post from BufferSocial titled “ 45 Best Mobile Apps and Tools for Marketers: How to Manage Social Media from Anywhere.”. This article specifically highlights tools that help the reader become more productive when managing social media. Social media lists. What social media channels does your target audience engage with the most?
  • HUBSPOT  |  FRIDAY, APRIL 21, 2017
    [Social] How the Modern Viewer (& Cupcakes) Transformed Saturday Night Live
    And since the introduction of more social media platforms, SNL has only gotten more innovative and creative with its approach to sharing comedy with the world. Lazy Sunday" was released the same year a little video hosting site called YouTube hit the social media scene. Marketers can duplicate this approach to drive engagement on different social channels by pushing for urgency. Are there other TV shows with a strong social media presence?
  • PUREB2B  |  FRIDAY, APRIL 21, 2017
    [Social] Using Buyer Intent to Drive Your Marketing Efforts
    During initial research stages, analytics platforms can gather data on search behavior, content engagement, and social media behavior to provide buyer intent insights. Individual users and businesses are becoming increasingly dependent on the internet as a research portal. This has led to changes in the way brands market their products and services.
    [Social] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    Social-first’ Some finance brands are finding it difficult to get their content seen, even if the quality is there. Not surprisingly, they’re turning to where millennials—and increasingly the internet as a whole—spend their time: social media. Goldman Sachs also runs boosted content and has recently made an effort to include in their content mix what Rubin calls “social-first” content, built for the social web.
    [Social] 3 Ways To Use Cross Channel Marketing To Reach Your Marketing Goals
    Spread out the word about great deals throughout social media, as well as by printing traditional paper-based coupons. Despite that new media, platforms and ways to approach your customer are springing up like mushrooms, the real burning issue for marketers stays the same: what is the best strategy to reach customers and extend the business prosperity? Of course we know, there is no one, clear answer to that.
    [Social] SEO & website design: Everything you need to know
    And the same concepts that fuel solid SEO help with paid search, social and any other inbound marketing efforts. – Your website is the center of your digital marketing world — the place that all digital rivers run toward. And of course, the largest of its traffic sources is generally organic search.
    [Social] Employee Advocacy- Are You Leveraging Your Employees’ Influence?
    We know all too well that word of mouth marketing (WOM) is by far the most effective form of marketing, and we also know that customers are turning to social media to aid in their decision making process, so why doesn’t brand advocacy have much greater emphasis? Employee advocacy is an exercise where organisations’ employees have a presence on social media, in which they push out content relating to their brand and/or their industry.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Social] Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference
    Since its launch in 2004, Facebook has been the leader of social media innovation and change. Although it's titled for developers, previous F8's have included product announcements and demos that are meaningful for social media marketers, too. He envisioned glasses that improve vision and hearing, bolster intelligence, and are socially acceptable enough to become ubiquitous. Social Media Daily
    [Social] How to use customer data to develop marketing insights
    Social Media Participation. Customer behavior also informs what kind of content you should be posting on social media. First, you need to know which social media platforms your customers use most. Use social media to ask questions and take polls. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?
    [Social] Your Content Strategy Should Include Your Entire Organization: Part I—Assembling Your Team of Brand Advocates
    You’re asking your social media team to help you plan and carry out your social media marketing blitz at launch. Perhaps your initial audience persona was too narrow in scope, or your social media marketing efforts were targeting the wrong platform or too few. Expound upon all the content social media will be able to leverage. The launch of a content marketing initiative is filled with creative thinking and purpose.
    [Social] 4 Steps to Create Awesome Interactive Content
    Usually, marketers promote their assets across social media or in emails or blog posts that lead to a landing page. Author: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. That is, of course, far easier said than done.
    [Social] Lead Liaison Announces Highly Anticipated OneFocus™ – A Free CRM
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison customers already have access to the most advanced level of website visitor tracking and marketing automation.
  • ACT-ON  |  THURSDAY, APRIL 20, 2017
    [Social] 5 Tips for Building a High-Performance Marketing Plan
    Here are some to consider when choosing your own goals: Brand : web traffic, social engagement and social follows, brand search volume, and direct revenue contribution of brand efforts. As a modern marketer, you have a lot on your to-do list: build the brand, get leads into the funnel, and help keep those customers when it’s time to renew. Oh, and remember to track data to prove your worth to senior leadership. It can feel overwhelming. Well, Act-On’s Linda West is here to help.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Social] 24 Growth Hacks to Try Today
    While blogs, when composed correctly, tend to perform better in organic search results, videos tend to show more promise on social media. 2) Build social sharing links directly into content. Speaking of social media -- are you making it easy for your audience to tell their friends about you? We’re not talking about the folks who could spend an hour explaining breakfast -- we mean the customers who are the most active on social media. 9) Embed social media posts.
    [Social] Four Predictions About the State of SEO in 2017
    Meeting webmasters face-to-face by inviting them out to coffee or hosting a social event. Nathan Elly is the branch manager at Digital Next , a full-service digital agency based in South Melbourne specializing in responsive Web design, SEO, PPC and social media marketing. Guest post by Nathan Elly. The new year is well underway.
  • PUREB2B  |  THURSDAY, APRIL 20, 2017
    [Social] What Marketing Communications Should You Personalize?
    Social Media. Social media is now a standard tool for any successful marketing strategy. New Media Marketin g reported that about 76% of businesses use social media to achieve marketing objectives, and retailers have experienced 133% in increase in revenues after promoting via social media. Because social media is all about connecting with your audience, personalization is a key tactic to consider. Every customer is different.
    [Social] Here's Why Airlines Treat Customers Poorly
    Airlines will react to political pressures, social media, and even passenger behaviors. Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. It confirms what you probably suspected: airline managers think differently from other business people.
    [Social] Insights on Outbound Conference in Atlanta
    Laura Madison – Laura explained: “As a conversion & social selling specialist, I have educated thousands of dealerships, and salespeople on how to get REAL results converting business from the telephone, internet, and social media to the showroom. Over the past six years, I have developed a fierce social media presence rooted in generating sales, and have created an online instructional course on the topic of social selling.
    [Social] The 6 Most Important Social Media Trends of 2017
    Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Social isn’t just for millennials anymore.
    [Social] Facebook’s Booming Ad Business Is Only Getting Bigger
    In its most recent edition, social media revenue rose to $7 billion, a staggering 57 percent increase from the same period a year earlier. Social media revenue has climbed in every report since the IAB began including such data in 2012. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. Social facebook Google IAB social media
    [Social] How to Create a Brilliant Newsletter People Want to Read
    No searching on Google and no having to scroll through overly busy social media feeds packed with ads. I’m not sure if you’ve noticed, but newsletters are hot right now. They receive far less attention than the latest whizzy technology, like live video, personalization, and interactive content. But that doesn’t mean they’re not incredibly popular and incredibly powerful. Take for example theSkimm, a newsletter with a daily roundup of interesting articles.
  • KAPOST  |  WEDNESDAY, APRIL 19, 2017
    [Social] 3 Ways to Make the Most of Your Marketo Summit Experience
    Plus, live blogging and socializing the event is a really fun way to drive traffic that may have otherwise been unfamiliar with your content. The Marketo Marketing Nation Summit is headed back to the city by the bay next week after a short detour in Las Vegas last year. San Francisco has a million things to offer, but optimizing your short time at the Summit requires some serious planning. As a data-driven marketer, I ask myself how I am going to maximize my ROI.
    [Social] Survey: Marketers Remain Challenged to Prove the ROI of Efforts
    percent) claim that their top challenge for proving ROI is attributing social and content to revenue. percent) claimed that they use engagement metrics, such as social media interactions and time-on-site, to gauge their overall impact. Marketers may be attempting to prove the ROI of their social and content initiatives, but they are facing pressure from management to show their lead generation efforts as well.
    [Social] Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?
    Terminus, on the other hand, allows marketers to proactively reach the right people at the right companies with hypertargeted display, mobile, video, and social media ads as part of a multichannel account-based marketing program. What is Retargeting? My mom’s birthday is coming up, so I spent some time last weekend browsing the web for gift ideas. In the process, I came across a book that looked promising, but I didn’t end up buying it.
    [Social] The Case for B2B Marketing on LinkedIn [Infographic]
    LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities. 92% of B2B marketers leverage LinkedIn above all other social platforms. LinkedIn is the top social channel for B2B product launches.
    [Social] How to Choose a Content Marketing Provider (Hint: You Can’t Just Order Off a Menu)
    That RFP should include the usual suspects: your company’s business model, customer targets/audience, content topics and goals (like leads or revenue or both), existing company content uses and placements, social media channels you socialize on, active marketing channels and the like. Your engineering team has made profound advances: the software that controls a communications chipset they’ve been working on for over a year will soon be ready for its debut.
    [Social] The rise of “morality-via-branding” to add empathy and connect emotionally
    In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society. Sunstein encourages citizens to demand a culture of curiosity and openness, ideally using social media for people with divergent views to discuss issues.
    [Social] How to Define the Scope and Vision of Your Engagement Platform Implementation
    You can set up subscriptions, but you might not want to socialize reports until meaningful data is available. Don’t start rolling out social , for instance, just because you can—ask yourself if it is part of the greater plan. These might include requests to build sophisticated engagement campaigns or deploy features like web personalization , mobile, or social that will inevitably come up during an implementation as more people learn all that your marketing platform can do.
    [Social] THE HACKIES: Hacking your stack for account-based marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Social media. This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Account-based marketing (ABM) at its core is laser-focused B2B marketing.
    [Social] Three ways to turn client email into new business value
    best practices business relationships customer acquisition Psychology and social media Writing best practices customer acquistion customer retention email etiquette Internet marketing psychology mars dorianBy Mars Dorian, {grow} Contributing Columnist. A few weeks ago, a disgruntled online biz owner shared his frustrations with me. As a German, he wanted to expand his services to the American market and faced difficulties dealing with US clients via email.
    [Social] This is the week that was in B2B: from content marketplaces to dinner dates
    Social media advice of the week. comes courtesy of Co.Design with the revelation that we should never pick our own social profiles. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week…. goes to the content marketplace movement. Rather than relying on inhouse teams to generate content, more and more marketers are looking to tap into the burgeoning gig economy and dispersed teams of freelancers.
    [Social] How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide
    All assets that were created (landing pages, emails sent, social posts, videos, etc.) We emphasized that we were aiming to reach over 10,000 salespeople and they would get their own landing page with links to their website and social profiles.). Social Media Images. The obvious goal for social media images is to make a person stop scrolling through their newsfeed and read what the event was about. Speakers: Email, Blog & Social. Social Posts.
    [Social] Video Measurement Is Broken. Here’s How to Fix It
    ” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. In Arthur Conan Doyle’s novel The Sign of Four , Sherlock Holmes says one of his most iconic witticisms, “I never guess. It is a shocking habit—destructive to the logical faculty.”
    [Social] Why C-Levels Need To Think Differently About Social Media Strategy
    Don’t think customer service is an issue your social media team needs to worry about? Whether you’re prepared for it or not, social media affects more areas of your company than marketing alone. Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s Facebook or Twitter pages are useful for, you could be leaving money on the table — and customers in the lurch.
    [Social] How Reporting Can Improve B2B Blog Performance
    Social Shares. When putting together a report around blogging performance, be sure to take note of social shares. Monitoring social shares will give you an understanding of what content is the most popular among your reader base. Be sure to look at social share data each month to help determine the types of posts that should be created in the future to get your audience clamoring for more.
    [Social] Chris Abraham joins Frank Eliason and Shel Holtz on FIR
    Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Burson-Marstellar is taking an ombudsman approach to social media.
    [Social] 5 Ways B2B Tech Brands Can Focus on Quality and Drive Better Content Performance
    Overall weekly social traffic is strong, but it isn’t trending upward the way it was a year ago, and while the content referral program has a conversion rate that is outperforming the baseline, the manager knows it could be accomplishing much more. Social Content with Emotional Resonance. And the success of this campaign depended on highly orchestrated marketing activities taking place in concert with one another, especially on social media.
  • SNAPAPP  |  TUESDAY, APRIL 18, 2017
    [Social] A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)
    People have been taking online quizzes and sharing videos on social media for years. Higher social engagement? Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer. Today, even non-publishers have the ability to easily craft PDF-style ebooks and post them to their website.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Social] How to Use Canva: An 8-Step Guide to Creating Visual Content
    After all, articles with an image once every 75-100 words tend to get 2X social shares than articles with fewer images. For the animal shelter’s weekend adoption event, the primary purpose is to let people -- like social media followers -- know about the event, and make them want to share it on social media. Visual content is 40X more likely to get shared on social media than other types of content. 7) Collaborate with a team, or post the visual to social media.
  • ACT-ON  |  TUESDAY, APRIL 18, 2017
    [Social] Maximize Success by Optimizing the Customer Lifecycle
    In the attract phase of the customer journey, marketing automation (MA) helps your team leverage current content to build landing pages, use social media to find customers, and optimize ways to get your content seen on-line. As marketers, we want to maximize our results at every step of the customer journey. We want to attract more prospects, capture critical information, nurture them, and convert them into closed deals. That’s easier said than done, of course.
    [Social] The 15 Best Screencasting and Online Presentation Tools
    Showcase reviews: RazorSocial (Online), RazorSocial (Social). RazorSocial (Social). 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: 36: The 17 Best Social Media Management Tools. #37: 39: The Eight Best Social CRM Tools. #40: 40: The Nine Best Reputation Management, RSS, and Social Search Tools. #41:
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Social] 4 Strategies to Spark On-Demand Creativity
    But Jason Keath , founder and CEO of Social Fresh Conference, says universal creativity is not as hard to achieve as some entrepreneurs would imagine. Back in the "Mad Men" days, only writers and artists were held accountable for driving an agency’s creativity. Today, that dynamic has expanded to include just about everyone.
    [Social] Employer Branding Strategy for Professional Services Firms
    Your social media company pages (and your activity on them) are also key areas motivated recruits will explore. Why does your employer brand matter? The answer is clear. Professional services firms that can attract and retain the right talent have a major strategic advantage. Since your people’s expertise and time is your “product,” your firm’s success depends on your ability to put highly qualified people on any given project.
  • KAPOST  |  MONDAY, APRIL 17, 2017
    [Social] Why B2B Marketing Still Needs Social Media
    When your organization struggles to find a way to turn an online presence into a revenue generator, it’s easy to wonder why B2B needs social media in the first place. Yet, B2B marketing still needs social media for very powerful reasons that all play back into an effective overall marketing strategy. This type of deeper relationship building potential is unique to social media, and a critical part of any content marketing plan. Social media is one of those investments.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Social] Social media employee advocacy is the heartbeat of your company
    On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. Too many companies work backward, trying to fit employee advocacy into a pre-existing social media program. Start your social strategy and planning with your employees in mind. Their social posts sounded the same across all channels.
    [Social] Tips & Tricks for Optimizing Your Emails
    Social sharing icons. Social proof. Author: Mike Madden I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner.
    [Social] Crossing the influence line: When does sponsorship destroy your reputation?
    Can a social media influencer cross a line become an ad … instead of a thought leader? Hamish Campbell recently posted this question on my blog (edited for style): “Influencers started out as your friends, your social group … real life and virtual. When influencer marketing began, they were nothing more than the popular kids, social personalities, and industry leaders. By Mark Schaefer.
    [Social] THE HACKIES: Creating SCALE: Shared Content and Link Evaluation
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We have different systems to measure SEO, social sharing, engagement, and quality of content. as well as multiple social APIs, including: Facebook, LinkedIn, Pinterest, Reddit, Stumble Upon and Google+. The first iteration of SCALE was for social scanning only. This article is a guest post by Christopher Penn of SHIFT Communications.
  • HUBSPOT  |  MONDAY, APRIL 17, 2017
    [Social] Is Technology Actually Making Us Less Productive? [New Research]
    The same goes for our file-sharing service, my social media scheduling tool, and an analytics bookmark. After working in my role here at HubSpot for almost eight months now, I’ve started to go into autopilot when I turn on my computer every morning. I open up my email app, my calendar app, my organization and productivity app, my grammar-checking app, my note-taking app, my analytics tool, and my blogging tool. And that’s only when I first get into the office.
  • ACT-ON  |  MONDAY, APRIL 17, 2017
    [Social] Which (If Any) Marketing Automation Platform Is Right for You?
    Marketing automation puts certain marketing actions on autopilot, making repetitive tasks such as emails, social media postings, and other website actions much easier. Because buyers now have instant access to vast stores of information, they can proactively uncover content and products, search online, seek social referrals, diligently explore their options, read reviews, and dig into expert reports … before they ever talk to you.
    [Social] 3 of the Biggest Agile Marketing Challenges
    ” “Maintain a work-life balance, but make sure to respond on social media 24-7.” Marketing comes with its own set of unique challenges: “Be timely and relevant, but run that tweet by legal first.” ” “Personalize everything to me individually, but don’t come off like a digital stalker.” ” “Don’t chase every shiny new tool, but keep up […].
  • LEANDATA  |  FRIDAY, APRIL 14, 2017
    [Social] Five Big Ideas Shared at the TOPO Summit
    It’s very exciting that people are not just talking about it on social media. Reaching out on social media. SAN FRANCISCO — The TOPO Summit was billed as a no-nonsense conference for sales and marketing pros who wanted to learn how to do their jobs better. No 30,000-foot-view presentations. No pontification. No thought leadership. Just knowledge that people could bring back to their businesses and put into practice.
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