• CIRCLE STUDIO  |  TUESDAY, JANUARY 23, 2018
    [Social] 7 Steps to Make the Most of Your Employer Profile on Glassdoor
    Integrate and cross-promote your Glassdoor profile with other social media platforms. Finally, once you have a profile to be proud of—complete with recent employee reviews, good information available on benefits and salaries, and plenty of detail on what it’s like to work at your company—it’s time to link your Glassdoor profile with other social media channels. Paste your Glassdoor link next to other social media links throughout your website, social media and elsewhere.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 23, 2018
    [Social] How Employees Can Amplify Account-Based Marketing at Your Company
    Employee advocacy is simply getting your company workforce active and engaged in social media consistently, sharing content, and “advocating” on behalf of the company. As marketing runs their specific campaigns, getting employees in the social mix not only draws more traffic and potential conversions but maximizes the impact of the brand name in front companies/people at those companies. Learn how to turn your company’s workforce into a social media powerhouse with this guide.
  • BIZNOLOGY  |  TUESDAY, JANUARY 23, 2018
    [Social] Make sure coaches and coxswains know how hard you work
    However, when you’re in the world of consulting, marketing, social media, and especially PR, you need to return to the greater world of Inspirational Posters and Confidence Building Retreats. Make sure face time is as prioritized as is managing social media campaigns or pitching, persuading, and converting online influencers.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 23, 2018
    [Social] The emagine Five
    An SEO expert herself, she has grown the Digital Marketing team to 8 people and oversees all Digital Marketing efforts for emagine’s clients, including SEO, Paid Search (PPC), Social Media Strategy and Analytics. This past year has been an exciting adventure for emagine with many accomplishments, one being that we celebrated five 5-year emagineversaries. Since we love to brag about our employees, we thought we’d share some background on our five. Alicia Hale.
  • LEAD LIAISON  |  TUESDAY, JANUARY 23, 2018
    [Social] How to Use PPC and Marketing Automation Together, Webinar Hosted By Lead Liaison and Mad Fish Digital
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 23, 2018
    [Social] 5 Reasons Why Your Buyer Persona’s Aren’t Good Enough
    This includes everything from social media management tools to the platform a company uses to manage their website. How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show. It’s a marketer’s worst nightmare. The likely culprit? Bad buyer personas.
  • LEADSPACE  |  TUESDAY, JANUARY 23, 2018
    [Social] 5 Steps to Creating Powerful Case Studies
    Naturally, you’ll want it on your website and to promote it on social media and other digital channels for marketing. Case studies are among the most high-impact pieces of content a B2B marketer can produce. Unlike many other forms of marketing content — for example blogs, ebooks, white papers or reports — case studies give you an opportunity to directly demonstrate the real-life value your solutions are providing to customers.
  • BLUETEXT  |  TUESDAY, JANUARY 23, 2018
    [Social] Website Design: Mobile Trends for 2018
    Card first became popular in consumer-focused social sharing sites such as Pinterest and Facebook for placing clusters of information – including text, photos, and links relating to one topic – in one place. Some designers feel like sound should be an afterthought, and many find the auto-play functions that are so popular across Facebook and other social meid platforms more annoying than helpful.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 23, 2018
    [Social] 12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling
    Take a look at your typical bank’s social timeline: pictures of a ribbon cutting for a new branch, an administrative assistant smiling over her tenth anniversary cupcake, and the winner of a prize drawing used to entice new account holders—it’s all there. Before the Internet, social media, and mobile devices, Ken Fisher was operating his very self as a prolific media company.
  • OKTOPOST  |  TUESDAY, JANUARY 23, 2018
    [Social] 3 Reasons Why Social Media Is the Answer to Your GDPR Crisis
    If you’re an avid reader of our blog, you probably saw last week’s introductory article on GDPR. Like many companies in the MarTech space, we’ve decided to address the topic head-on, underpinning core concepts and stressing the implications. While we can’t offer any legal advice, our goal is to approach the subject of GDPR with […]. B2B Marketing GDPR Lead Generation
  • WEBBIQUITY  |  TUESDAY, JANUARY 23, 2018
    [Social] Five Types of Software You Need to Run an Online Business Smoothly
    Social Media Management Tool. Social media has evolved into a core channel for digital marketing and online business communications. Running a successful online business without a strong presence on social networks is difficult, and social media management tools can help you kickstart your SMM campaign. The backbone of social media management software is the scheduler feature. Sprout Social. Support for integration with several social media platforms.
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 23, 2018
    [Social] Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines
    A good way to expand your keyword lists is to listen to your audience: Monitor social media context: Search and monitor your important words on Twitter. Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. You need to adapt to the tweaks and updates to earn and retain high rankings. One big change is the introduction of featured snippets.
  • SCHUBERT B2B  |  MONDAY, JANUARY 22, 2018
    [Social] Solving the Puzzle of B2B Integrated Digital Marketing
    Examine your competitors’ messaging, including taglines, slogans, mission statements, “About Us” pages and social media profiles, and see where you can differentiate yourself. By sharing quality content on social media websites and industry blogs, you drive traffic to your website and improve conversions. I have a confession to make. I love jigsaw puzzles.
  • LISTENLOOP  |  MONDAY, JANUARY 22, 2018
    [Social] Designing and Managing ABM Campaigns with Mat Rider
    Historically, a lot of it has been events and email touch base but how do we continually involve the sales process also for account-based marketing with social, with other type of influence like the main targeting, etc, and kind of attaching that to all the areas that we as individuals live, eat and breathe on a daily basis. We use Sprinklr for our social management, as well as engaging influencers that live within an account that are employees in the account as well.
  • SCRIBBLELIVE  |  MONDAY, JANUARY 22, 2018
    [Social] And Now For Something Completely Different…
    It also allows you to produce a variety of audience-facing experiences: Q&As, live chats, social streams and more can all be managed from exactly the same back-end. To underscore this statement, here’s the old publisher: At first glance, it’s simple — two columns, including a text editor and a sidebar used for moderating, tagging content, accessing your content library, and searching for content across over 8 social networks… wait… that’s not so simple.
  • HINGE MARKETING  |  MONDAY, JANUARY 22, 2018
    [Social] How to Improve Your Elevator Pitch [VIDEO]
    But so many of the things we do, the networking we do, is in other kinds of situations, even social situations, where people ask, “Oh, and what do you do?” Lee Frederiksen describes the three important elements you need to have in your elevator pitch to be sure you’re describing clearly and succinctly what your firm does. Transcription: Hi. Today, I want to talk to you about improving your elevator pitch. Now, what is an elevator pitch?
  • KOMARKETING ASSOCIATES  |  MONDAY, JANUARY 22, 2018
    [Social] Survey: Social Media Marketing Prioritized in SEO Efforts
    Marketers are continuing to invest in SEO, and as they do so, research shows that they are shifting their focus toward social media marketing in the new year. The top SEO priority – answered by 20 percent of respondents – was social media marketing. Social media helps build branded traffic and provides more exposure for content, which can result in more links.”. When it comes to the top channels for companies that invest in SEO, 94 percent cited social media.
  • HEINZ MARKETING  |  MONDAY, JANUARY 22, 2018
    [Social] Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
    I don’t know if you realize this or not, but I’ve been following you for a couple of years on social media, and one of the things that we at Conversica and I personally like is you really do focus on delivering measurable results, and I feel like you’re like a data scientist at heart. By Matt Heinz, President of Heinz Marketing. Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 22, 2018
    [Social] How to Fix Social Media Mistakes That Can Harm Your Startup
    In today’s digital era, social media is an indispensable tool that no single company can go without. Not every activity performed on your social media channels can be beneficial to your new business. In this blog, I’ll cover some of the most common social media mistakes that can harm your startup and how to avoid them. Focusing On Only One Social Media Channel. Posting the Same Content on All Social Media Channels. Not Creating a Social Media Plan or Strategy.
  • CHIEFMARTECH  |  MONDAY, JANUARY 22, 2018
    [Social] Share your marketing tech stack, and we’ll donate up to $10,000 to Girls in Tech
    Your marketing stack is the collection of all the different software you use in marketing (marketing automation, social media management, content management, CRM, advertising, DAM, video, SEO, etc.). The Stackies 2018: Marketing Tech Stack Awards are now open for entries , and we’d love to have you participate. If you haven’t heard of The Stackies before, this is — in my, um, humble opinion — the coolest awards program in marketing. The Clios are so-last-century.)
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 22, 2018
    [Social] The No-Fail Formula for Creating Killer Webinar Content
    For example, instead of creating a webinar about social media marketing, Search Engine Land created a webinar on providing customer service through social media. This angle is relevant to its audience given that it educates on the broader topics of SEO, search engine marketing, and social media. Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience.
  • LEAD GENERATION  |  THURSDAY, JANUARY 18, 2018
    [Social] Seven Things Marketers Need to Know About Lead Generation
    How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. And in a recent study by IDG, generating high quality leads was #1 lead generation challenge.
  • ABERDEEN CMO ESSENTIALS  |  FRIDAY, JANUARY 19, 2018
    [Social] Customer Experience Trends 2018 – Part 1
    inclement weather, surge in negative social media comments) influencing customer traffic volumes through machine learning, instead of relying on data scientists to do the same. Our previous article noted the importance of cutting through the hype and following real best practices that help Best-in-Class firms survive and thrive.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 19, 2018
    [Social] How Do Media Mergers Like Disney and Fox Impact Digital Marketers?
    But what’s more, rather than relying on third-party distribution, they should also focus on creating assets and platforms that give them greater control over their ability to publish and reach an audience, including the development of content hubs, publishing imprints, mobile apps, video subscription channels, social networks, and other diverse assets that can shelter them from the wholesale changes they have little ability to affect.
  • ONLY B2B  |  THURSDAY, JANUARY 18, 2018
    [Social] Only B2B - Untitled Article
    After all, most of the times you are allowed to link back to your website (which is also good for SEO considering you are getting a backlink from an authoritative website) or social media channel. . 5 Content Syndication Myths | Hard To Believe, But True! Duplicate content? NO WAY! That’s the reaction we get from a lot of content creators and marketers. That sounds perfectly right! You shouldn’t have duplicate content because it is plagiarism (and illegal!)
  • LAUNCH MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Social] Five Steps to Optimize Your B2B Lead Conversion Efforts
    One of your targeted persona might be more responsive to social media while the other will respond better to an email. Are you hitting your lead generation targets but your conversion into sales opportunities is not meeting your expectations? Not only does a weak lead conversion rate increase the sales team’s lack of interest and faith in marketing qualified leads, but more importantly it is hurting the company’s bottom line.
  • CONTENTLY  |  THURSDAY, JANUARY 18, 2018
    [Social] Snapchat’s Identity Crisis Will Force Brands and Publishers to Play the Waiting Game
    Social Trending content distribution facebook Instagram News Feed Snapchat social media The Daily Beast videoWhen someone tells you they need time to figure out who they are, bad news is on the way. That’s just as true in business as it is in romance. Identities are important because they help us set expectations. When there aren’t any consistent expectations, relationships end.
  • MEASURE UP MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Social] How to Save a Year of Research for Your Account-Based Marketing
    We designed a series of eight touches and incorporated social, video, and direct mail into the mix. Our targets aren’t as active on certain social media platforms as we’d like to believe. We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 18, 2018
    [Social] 12 Statistics to Guide Your B2B Marketing Investment in 2018
    Social Media. 10% of marketing budget is spent on social media . “ It found that they were spending roughly 10 percent of their marketing budget on social media in 2017. In five years, marketing leader said they expected to allocate about 18 percent of their budget to social media efforts. Continued investment in social media, whether through organic or paid efforts, needs to show quantitative ROI.
  • SNAPAPP  |  THURSDAY, JANUARY 18, 2018
    [Social] What I Learned by Reviewing 30 Different Welcome Emails in 30 Days
    Buffer , a social media SaaS company, did this well – and they even added a photo, which I liked. . . I regularly sign up for email newsletters so I can learn from brilliant companies and individuals who gather up their best material and send it right to my inbox. In fact, over the past few years, I’ve probably signed up for 350+. . But there’s a particular piece of the getting-started process for email newsletters I’ve been fascinated by lately: the welcome email.
  • BIZNOLOGY  |  THURSDAY, JANUARY 18, 2018
    [Social] Naming brands – the unsubtle (Trump) and the subtle (drug companies)
    These abbreviated nicknames are also ideal for social media like Twitter that offer limited content. Most people think “branding” is simply about creating a catchy, memorable name for a product, service, organization, and even a group of people. However, branding is much more complex.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 18, 2018
    [Social] Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers
    They use graphics as supplements for your writing, track down your supporting documents to understand the validations for your idea, and make sure they understand your full argument before sharing quotes or screenshots on social media. One of the best ways to distribute your white paper is through social sharing by your readers. For the most technically minded teams, you can use white paper sharing as a way to identify social influencers in your audience pool.
  • CHIEFMARTECH  |  THURSDAY, JANUARY 18, 2018
    [Social] 11 Habits of Highly Effective Marketing Technologists
    Most conversations on traditional business resilience are related to mitigating impact or responding to social and environmental risks (e.g., hurricanes, social unrest). The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25.
  • ONALYTICA B2B  |  THURSDAY, JANUARY 18, 2018
    [Social] Interview with Moni Oloyede
    I really like Ann Handley & MarketingProfs who focuses on B2B marketing in general, Rand Fishkin of Moz , who specializes in SEO, Neil Patel for general digital marketing tips, especially around demand generation, Kim Garst for social media tips and Gary Vaynerchuk for general business advice. Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA.
  • CONTENT MARKETING INSTITUTE  |  THURSDAY, JANUARY 18, 2018
    [Social] How to Stop Acting Like a Marketer and Start Acting Like a Publisher
    Originally, the iQ team measured content success in terms of social engagement : the number of shares, comments, “likes,” and retweets. Intel focused on how well iQ content traveled through social feeds. Check out what technology is making possible!”. If Intel’s digital magazine iQ could speak, that’s what it would say. One article , for example, describes an emergency button that outdoor adventurers can attach to their clothing.
  • ATAK INTERACTIVE  |  WEDNESDAY, JANUARY 17, 2018
    [Social] 8 Facebook Targeting Strategies You Should Try Today
    ATAK Content Marketing SocialIf you’ve spent hours wringing your hands over your Facebook ads strategy, you’re not alone. The clunky UI, confusing options, and vague reporting tend to elicit frustration from even the most experienced digital marketer. It doesn’t have to be this way. Check out these eight tried and true strategies that will help you unlock the full potential of your Facebook ads.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 17, 2018
    [Social] Influencer Marketing: The Power of the “Micro-Moment”
    This morning check includes catching up on emails, checking social media notifications and general social media browsing. A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. The nature of this micro-moment depends entirely on what you’re offering as a brand and in turn the type of customer that you’re targeting.
  • SNAPAPP  |  WEDNESDAY, JANUARY 17, 2018
    [Social] How to Convince Your Boss: 7 Steps to Getting Budget Approval
    To help illustrate this point, I’ll walk you through the process we just went through at SnapApp to explore a new social media management tool. . We were also cobbling together many other free tools to achieve the appropriate functionality for driving key social metrics in our program, meaning more lost time and information. . For example, when selecting our social management tool, we had to look at what the minute differences in our options meant for us.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 17, 2018
    [Social] Review bots, fake news, and the misinformation age
    From tearjerking Pope Francis homilies, outrageous politically-inclined stories, to dubious Einstein quotes, our social media streams are full of fiction dressed up as facts. This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 17, 2018
    [Social] Robot Writing, AI, and Marketing: It’s the End of the World as We Know It
    Picture if you will, dear reader, the marketing apocalypse, a place where human-powered engines are less and less relevant and we are facing a new dawn: robot writing, triggered email campaigns, automated social scheduling and responses, ways to track users wherever they go. “AI will certainly automate, and already is automating, lower-level marketing tasks like scheduling social shares, optimizing posts, and testing subject lines.
  • HUBSPOT  |  WEDNESDAY, JANUARY 17, 2018
    [Social] YouTube Has Updated Its Partner Program Requirements -- Here's What Marketers Need to Know
    But the same rules apply here as they would to building an audience on any social media channel: create high-quality, personalized content that's relevant to the audience you're trying to reach. YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. Here's what we know so far -- and how marketers can prepare.
  • BIZNOLOGY  |  TUESDAY, JANUARY 16, 2018
    [Social] Online communities are the best thing about the internet
    To me, communities like ArtsWire , The Meta Network , Brainstorms , MemeSpace , parts of Facebook , and even No Agenda Social , have always been safe-spaces wherein I can be myself, explore the controversial without feeling muzzled in any way, and also reveal things that are maybe too raw or too vulnerable for me to share. From early bulletin boards and USENET all the way to decades-old message boards, forums, and even social networking services, including Facebook.
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 16, 2018
    [Social] Facebook Feed Change: Massive Opportunity for Brands & Publishers
    I heard about the Facebook feed news from an acquaintance at SocialMedia.org during a chat about a presentation I’ll be giving to their membership this week on the topics of employee advocacy and social selling. When you (Facebook) allow anyone with a credit card to hyper-target your precious users (and there is nothing more precious than users to a social network) with commercial messages and content, the Facebook of today is what you get. Facebook Feed Changing.
  • MODERN MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Social] How CMOs Are Helping Healthy Food Brands Secure Market Share
    The more conventional marketing strategies also aren’t direct enough, leading many experts to focus on content marketing and social media. Introduce new brands through creative social media campaigns. Brands in the health food space are forgoing the traditional launch strategies, like press releases, in favor of attracting interest across social media platforms. It’s important to master a few social media channels in the beginning, rather than on all of them.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 16, 2018
    [Social] What Cards Against Humanity Can Teach Marketers About Content Personalization
    Once you have content out in the world, look for patterns in email, web, and social data. Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.”
  • CONTENT STANDARD  |  TUESDAY, JANUARY 16, 2018
    [Social] Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point
    In it, he used impressions, clicks, and social “likes” to gauge the success of many of the most famous, oft-cited content marketing examples out there. If it doesn’t let you address your subscribers later, then it’s probably an ad or social media. As soon as content marketing took off as an industry term, so appeared the naysayers.
  • BLUETEXT  |  TUESDAY, JANUARY 16, 2018
    [Social] Top Agency Tips – Mobile Retargeting: Six Tips for a Successful Campaign
    Think social media platforms. Today’s target audiences are more likely to browse their social media apps on their mobile than search websites. Digital Marketing Mobile Social Media Tips Top Digital Marketing Company Top Marketing Agencies Top Marketing Agency Top Marketing Company Trends Uncategorized digital campaigns digital marketing social media
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 16, 2018
    [Social] 13 Smart Brands Using Technology to Power Their Content
    Consider this: While CMI’s research shows tactics like social media, videos, and infographics have adoption rates of well over 50%, only 4% of marketers say they are working with machine-learning-driven content formats like virtual reality or augmented reality. It’s a new year, and I bet you picked up a few shiny tech gadgets to play with over the holidays.
  • MARKETING INSIDER GROUP  |  TUESDAY, JANUARY 16, 2018
    [Social] 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018
    Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. Marketing operates on a foundational set of principles that shift with turns in technology and society.
  • PUREB2B  |  MONDAY, JANUARY 15, 2018
    [Social] Which Content Syndication Networks Are Right for You?
    SimpleReach is a content engine that crawls through the most popular or highly trending posts on each of the social media channels and picks those that are most likely to be shared or liked by social users. Although the platform does not have clear-cut metrics , the strategy works fine overall, as it helps you use that information to identify which of your posts can be published and promoted on social networks.
  • EMEDIA  |  MONDAY, JANUARY 15, 2018
    [Social] How Can B2B Social Media Best Fit Into Your Demand Generation Plan?
    Social media and lead generation: two worlds that were not traditionally associated with each other. Without tested results, knowing how much time and money to invest in B2B social media for your business can be tricky to navigate. According to a 2017 study by the Content Marketing Institute, 83% of B2B marketers are using social media content and 84% of those polled say that social promotion is their leading method of content promotion.
  • BIZNOLOGY  |  MONDAY, JANUARY 15, 2018
    [Social] Visionary briefings: How to lead with exponential growth
    Lesson for leaders. As many technologies start exponential growth and combine with each other, your opportunities multiply. Here’s your briefings on how to use this to take the lead: the briefings below guide you in acquiring customers and markets from slower competitors. Do this repeatedly to make yourself an expert in using advances to make business gains. When do you want to make yourself the leader? Then how will you grow your leadership? Opportunities arrive frequently.
  • LEADSPACE  |  MONDAY, JANUARY 15, 2018
    [Social] 5 Top Tips for Getting Guest-Published
    Getting cross-posted is about quid pro quo: you get the awareness, traffic and SEO value, while they get some great content to drive people to their site and new audiences from your own social promotion of the article. Content marketing just keeps getting harder. The more content out there, the harder it is to get noticed, the harder we try to produce better content, the greater the volume of attention-grabbing content increases, the harder it is to get noticed… You get the point.
  • CONTENT MARKETING INSTITUTE  |  MONDAY, JANUARY 15, 2018
    [Social] 27 Reasons Why Your Content Sucks
    We don’t have time to read a 5,000-word article – or a long video or big volume of images on social media. Spencer X Smith, instructor in social media at the University of Wisconsin & Rutgers University; author, ROTOMA: The ROI of Social Media Top of Mind. Don’t reduce to begging for social shares and likes as it can reflect a negative impression and thus put your brand’s reputation at risk.”.
  • HEINZ MARKETING  |  SATURDAY, JANUARY 13, 2018
    [Social] B2B Reads: Influencers, Data, and the Verbal Revolution
    The Basic Social Media Mistakes Companies Still Make. Great look at how companies should and shouldn’t use social media. B2B Reads Sales B2B buyer behavior Content marketing data influencer prescriptive analytics quality leads referrals Salespeople Social media unfluencers voice searchIn addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 12, 2018
    [Social] The Light Bulbs Have Ears: Why Listening Is Voice-Activated Devices' Most Important Skill
    This isn’t entirely new: even today, impressions for Web display, paid search, and paid social are auctioned to a considerable degree. If one picture’s worth a thousand words, why is everyone rushing to replace graphical interfaces with voice-activated systems? The question has an answer, which we’ll get to below. But even though the phrasing is a bit silly, it truly is worth asking.
  • CONTENTLY  |  FRIDAY, JANUARY 12, 2018
    [Social] Facebook’s Algorithm Change Is An Apocalyptic Move for Brands, Publishers, Users, and Facebook Itself
    A handful of publishers contacted by Facebook told Digiday that the social giant plans to “favor content that’s shared by users or otherwise actively engaged with.” But this is an incredibly foolish move by the social giant, a knee-jerk reaction to the fake news controversies of the last year. Whenever Facebook tweaks its algorithm and decreases the reach of news stories, publishers usually treat it like a lover’s quarrel.
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Social] Nonprofits and Marketing Automation: Omni-Channel Fundraising
    Email Marketing & Social Media. Automated email marketing (aka “Lead Nurturing”) is an excellent way to build relationships with donors on a personal level, while social media allows nonprofits to showcase their culture and promote events. You can also use social media for building and continuing conversations with donors. Nonprofits need marketing automation, plain and simple.
  • MODERN MARKETING  |  FRIDAY, JANUARY 12, 2018
    [Social] Why Next Year’s Marketing Success Will Always Follow Last Year’s Customer Experience
    The ways in which you invite customer feedback may vary, but could include text messages, emails, social media or personal phone calls. The measurement of customer sentiment has evolved over time. We are constantly searching for more accurate methods of understanding what customers will do in the coming days, months and years. For a long time we tracked mainly customer satisfaction (CSAT) scores, thinking that a happy customer is a long-term customer.
  • STRATEGIC-IC  |  FRIDAY, JANUARY 12, 2018
    [Social] Account-Based Marketing - New Concept or Not?
    For example, CRMs such as Hubspot allow marketing and sales teams to organise, track, and nurture leads and customers in a single application, while social tools like LinkedIn enable instantaneous and personalised communication with prospects - as well as functioning as a valuable research tool.?. As Account-Based Marketing (ABM) is increasingly adopted by B2B marketing and sales teams, you may wonder how ABM differs from a traditional sales process.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Social] Facebook's News Feed Will Once Again Focus on Friends and Family
    By making this shift they clearly prioritized one over the other, and are potentially a bit nervous about the current (really negative) narrative about the negative impact of social media on society.". With all of that said, not all is lost for social media marketers. The user has to benefit somehow from it, and feel motivated to share it in a way that remedies the negative impressions of social media that Andrews points out.
  • EVERYONESOCIAL  |  FRIDAY, JANUARY 12, 2018
    [Social] EveryoneSocial Recognized as a High Performer in Employee Advocacy
    ES has made changes to the platform to suit our needs and are always willing to take feedback on board.” – Hazel O’Keeffe, Global Social Media Analyst at Arrow Electronics. Powerful tool to turn our colleagues into social media advocates. He is very responsive and helpful.” – Tiana Noveen, Social Media Expert at Adobe.
  • ONLY B2B  |  FRIDAY, JANUARY 12, 2018
    [Social] Only B2B - Untitled Article
    With the potential to give your content a viral effect, few content syndication websites give your content an exposure to their huge social media followings. Unspoken Publicity: Pros: While syndicating your content, oftentimes you are able to include Call-To-Action as well as links back to your website or social media handles in your author bio or within the copy of your content. Weighing the pros and cons of content Syndication. What is Content Syndication?
  • LEAD LIAISON  |  FRIDAY, JANUARY 12, 2018
    [Social] Tech Partnership: Lead Liaison and ResponseTap Integration Connects Call Intelligence with Marketing Automation
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®.
  • ALTITUDE BRANDING  |  FRIDAY, JANUARY 12, 2018
    [Social] The Definite List Of The Best Blogs To Follow In 2018
    It covers topic such as SEO, online marketing strategies, social media marketing, content marketing…etc. From SEO and online advertising to social media and content marketing, we break it all down for professionals looking to get a competitive advantage over the competition! The ThoughtShift Digital Marketing Blog is on a mission to reveal all the very latest eCommerce strategies, trends and insights from digital marketing, SEO, PPC, social media and beyond.
  • HUBSPOT  |  FRIDAY, JANUARY 12, 2018
    [Social] What to Do When Your Content Falls Flat: 6 Ways to Recover
    Content marketing is a social game. This means digging into your social media engagement data and forming your own conclusions. I recommend including bright, visible social sharing buttons directly beneath the post -- and, if possible, in your sidebar. Research shows that content marketing costs 62% less than outbound marketing, yet produces 3X as many leads.
  • CONTENT MARKETING INSTITUTE  |  FRIDAY, JANUARY 12, 2018
    [Social] How Content Marketing Can Save Your Digital Marketing Strategy
    56% (17 of the 30, mostly B2B) said their company had no current integrated digital marketing strategy where they could roll up a broader view of all the PR, paid media campaigns , social media efforts, lead nurturing , or content-focused platforms. We look to social strategies, and how programmatic, search, and influencers can return the big data to make our marketing more efficient.
  • ONALYTICA B2B  |  FRIDAY, JANUARY 12, 2018
    [Social] Interview with Cory Munchbach
    Interviews Marketing contentmarketing Facebook Facebook Advertising Facebook marketing influencer influencer marketing Interview smm Social Media MarketingCory Munchbach – SVP of Strategy at BlueConic ?. Key Topics: Marketing Technology, Marketing Strategy, Startups, B2B Marketing, Women in Tech. Location: Boston, MA USA.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Social] Only B2B - Untitled Article
    Social Media Today: A wide range of industry professionals widely read posts on this network. 14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.
  • ONLY B2B  |  THURSDAY, JANUARY 11, 2018
    [Social] Only B2B - Untitled Article
    Social Media Today: A wide range of industry professionals widely read posts on this network. 14 Tips to Grow Your Blog Traffic via Content Syndication. Nowadays Blogging being the latest trend of content marketing, marketers certainly are aware that it can be more challenging than what others may assume. Starting from the topic hunt, brainstorming, research, writing and editing, marketers devote a heck lot of time to create an amazing piece of blog on a daily basis.
  • LEADFEEDER  |  THURSDAY, JANUARY 11, 2018
    [Social] Layer increased inbound leads by 2000%, but here’s why they wouldn’t do it again
    In the summer of 2016, I helped Layer‚ a customer conversation and messaging platform‚ launch an inbound campaign that blew up on Product Hunt and social media, driving 3,500 leads in 30 days for our sales team. A big spike in website traffic: The social engagements: More love on Product Hunt than we knew what to do with: And not to mention the publication pickups, numerous backlinks, and referrals. Keeping up with the social engagements and comments needed extra attention and time.
  • HUBSPOT  |  THURSDAY, JANUARY 11, 2018
    [Social] Here's What It's Really Like to Ride in a Self-Driving Car
    And while public fears are not entirely unfounded -- no technology is perfect, I would agree -- I believe that market permeation of self-driving cars on a large scale will ultimately carry more environmental, social, and accessibility benefits than not. Remember that exciting self-driving car news we broke yesterday?
  • MODERN MARKETING  |  THURSDAY, JANUARY 11, 2018
    [Social] 10 Ways to Grow Your Email List Like a Boss
    Email marketing has long stood in the shadow of its younger, glitzier cousin, social media marketing, as a tool for turning customers into a devoted community of fans. However, as more and more marketers reconsider their approach to social , email remains a powerful and personal channel for building and engaging an audience.
  • SCRIBBLELIVE  |  THURSDAY, JANUARY 11, 2018
    [Social] Voula Vasilopoulos on New Experiences
    This moment in the car with my son made me realize two things: He is the most socially confident, outspoken child that I have ever met, so the fact that he finds new classes and programs to be scary sincerely surprised me. Culture is what makes an organization unique – the character, personality, sum of its values, and traditions. In our Culture Corner series, we’ll be raising the curtain on the company culture here at ScribbleLive and sharing our journey.
  • VIDYARD  |  THURSDAY, JANUARY 11, 2018
    [Social] 6 Reasons Video Is A Star Player In Content Marketing
    So when you’re considering what types of posts to schedule on social networks in the coming weeks, think video: audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts. #1. It’s no secret that the use of video in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 11, 2018
    [Social] Should Your B2B Company Be On Instagram?
    But using Instagram in B2B marketing actually isn’t a bad idea: a 2017 Marketing Profs infographic reports that Instagram is the fastest growing platform for B2B marketers and it actually has the highest engagement rate amongst all social media platforms. Coming up with ideas on content may be a struggle, but since you can now schedule Instagram posts in social media services, it’s easier to plan them in blocks at a time instead of remembering to post at regular intervals.
  • LEADCRUNCH  |  THURSDAY, JANUARY 11, 2018
    [Social] 4 Common Reasons You’re Not Closing The Deal
    You Don’t Have Enough Blog Or Social Content. Finally, updating your social media and blog often is a surefire way to gain legitimacy and traction with your customers, as 80 percent of purchase makers would prefer to learn about a company via their blog than traditional advertising, according to The Marketing Blender. It’s a phrase salespeople love and hate — closing the deal , or making sure the customer signs on the dotted line and the sale processes.
  • HG DATA  |  THURSDAY, JANUARY 11, 2018
    [Social] A Refresher on the Right Data for ABM Success
    Here’s a refresher on each data type: Demographics – Demographics involve data related to people and can include information such as a contact name, work title, work history and social connections. As you may have seen in our last two blog posts, we’re spending the first few weeks of 2018 talking about resolutions related to account-based marketing (ABM) success.
  • SNAPAPP  |  THURSDAY, JANUARY 11, 2018
    [Social] A B2B Guide to Engagement Marketing (with Strategies, Tools and Examples)
    Today, prospective buyers of any product are on the email lists of numerous competing businesses, comparing offers online and interacting with them on social media. Leveraging data, the marketers could create segments based on which specific games customers had bought tickets to in the past, which teams fans engage with on social media, and each fan’s favorite players. . . In 2018, social media channels such LinkedIn will have a bigger impact on the B2B buying process. .
  • TELEVERDE  |  THURSDAY, JANUARY 11, 2018
    [Social] How to Approach your Data Strategy
    Social data, for example, provides insights into your prospects, while D&B data provides insights into your prospect’s company and market data provides insights into the technology landscape. An effective data strategy goes way beyond having a good list. In the last part of this series of posts on how modern marketers get superior results, we focused on how an engagement strategy can help you understand your customers and send them the right messages at the right time.
  • HUBSPOT  |  THURSDAY, JANUARY 11, 2018
    [Social] How I Learned the Hard Way Not to Associate My Company With Buzzwords
    A growth hacker might offer beneficial data-driven, high-value ad campaigns, or detrimental one-off social media services that didn’t scale. "Ladder -- a growth hacking company" had a nice ring to it when I started my company a few years ago. As one of the few agencies in the industry using data-driven methods to launch and scale companies, I thought associating our brand with "growth hacking" would make us seem like a valuable, forward-thinking group.
  • MARKETING ENVY  |  THURSDAY, JANUARY 11, 2018
    [Social] Are you presenting relevant B2B Marketing KPIs to Your Board?
    For example, growing your social media audience should not be a goal in itself, but rather as a means to an end. So perhaps growing the social media audience and showing an increase in engagement and actual leads generated from them would be more aligned with the overall business goal of increasing MQLs and of course, the sales pipeline, When setting your KPIs for reporting, make sure to keep quarterly, bi-annual, and annual business goals in mind.
  • LEADCRUNCH  |  WEDNESDAY, JANUARY 10, 2018
    [Social] How Technology Is Changing Sales and Marketing
    Social Media – Social media platforms like Facebook and Instagram may have started out as a way for friends to connect and share photos and updates about their lives, but they have turned into one of the biggest and best ways for sales and marketing teams to advertise to their target audience. Now that audiences can access social media, watch videos on YouTube, and look up recipes on google using their phone, sales teams are scrambling to optimize their websites for mobile.
  • CONTENTLY  |  WEDNESDAY, JANUARY 10, 2018
    [Social] Study: Teenagers Are Now Facebook’s Kryptonite
    ” While teen usage has increased on YouTube, Instagram, Snapchat, Pinterest, and Twitter, Facebook is the only major social platform that lost users in that demographic. While I am still loyal to Facebook, I’ve come to terms with the fact that social media habits may be evolving. Social content marketing Generation Z social mediaLate last year, I wrote an article for Vice News about whether humans can fall in love with artificial intelligence.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 10, 2018
    [Social] Make your life easier with social media marketing tools and apps
    If you are a marketer, that is exactly what will happen if you take advantage of some of these social media marketing apps that are designed to help you work efficiently and make things much easier for you. Take a look at our list of 10 innovative social media marketing apps and tools that will be great for organizing your business goals in the new year. For most marketers who specialize in social media, design isn’t at the top of the skills list. It’s 2018!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 10, 2018
    [Social] How to Generate Leads with Webinars
    Tools like Canva make it easy, so there’s no excuse to use boring webinar slides anymore: According to the Social Science Research Network, 65% of people are visual learners. This includes pinned social media posts as well as your homepage. Any marketing and sales professional knows that most buyers don’t make a purchase decision right away. As WebAttract co-founder Mike Agron puts it: “77% or more of today’s B2B buyers will research you before they even want to speak with you.
  • EMAGINE B2B BLOG  |  TUESDAY, JANUARY 9, 2018
    [Social] How to Flaunt Your Website Redesign in 2018
    Share it on Social. Social media is a great marketing avenue to shout out your most exciting announcements. The successful launch of a best in class website is the dream of nearly every digital marketer on the planet. And you’ve managed to do just that. It likely feels like you’ve put your heart and soul into your new site. Seemingly endless hours of work, and countless meetings have contributed to your success.
  • SHARPSPRING  |  TUESDAY, JANUARY 9, 2018
    [Social] Supercharge Your Marketing With SharpSpring Social
    social media accounts. There’s no getting around it – social media has taken over. Given that people spend so much of their time online, it’s no surprise that social media is one of the most important channels for engaging leads. And when it’s combined with marketing automation, social packs a powerful punch. SharpSpring Social is designed to help you turn lead interactions into meaningful conversations that generate sales. How does SharpSpring Social work?
  • LEAD LIAISON  |  TUESDAY, JANUARY 9, 2018
    [Social] Facebook + Automation = Success
    With over 1 billion active Facebook users, it’s considered the ‘go to’ platform for social media marketers. Many social media experts have ploughed time and effort into building a great audience, have lots of engagement, and have suddenly seen this drop. This is because the social media platform has been on rather a mission recently to drive businesses to use advertising services, and are limiting how many business page posts show in users feed.
  • VIDYARD  |  TUESDAY, JANUARY 9, 2018
    [Social] Video Strategy: The Awareness, Interest, and Decision.
    – This is the type of video you want to push into your social media accounts, Youtube, front page and email campaigns. Creating video is not an easy task, one of the most challenging parts of creating video content is ‘what kind of video should I make?’ ’ It sounds like a simple question, but not any video can be used to capture leads, and not all videos should be given away without a small price to pay.
  • BOP DESIGN  |  TUESDAY, JANUARY 9, 2018
    [Social] B2B Marketing Agencies: How to Choose the Best Fit
    There are a lot of great PR firms out there that are dabbling in the digital marketing space, including social media and web design. Are they going to be running a dynamic social media campaign for you but haven’t touched their own Twitter in six months? Partnering with a marketing agency is a big decision and shouldn’t be taken lightly. The marketing agency you choose will be a trusted brand advocate and tasked with helping you to meet your strategic marketing objectives.
  • NAVIGATE THE CHANNEL  |  TUESDAY, JANUARY 9, 2018
    [Social] Key Digital Branding Tips to Dominate Your Online Presence
    Use social media to promote your content. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach. Branding Digital digital marketing Brand voice examples Brand voice guidelines Branding in marketing Content promotion Data analytics marketing Measuring brand perception Social media content creation tools Tools for digital marketing
  • EVERYONESOCIAL  |  TUESDAY, JANUARY 9, 2018
    [Social] Brand Advocacy: Everything Your Company Needs to Know
    Of course, when initiating and engaging your marketing efforts, brand visibility is usually being developed within your content, social sharing, advertising, etc. According to statistics, 92% of online consumers trust recommendations from their social circles. Social Media Examiner). Want to see how EveryoneSocial can amplify your brand advocacy initiatives and turn your workforce into a social media powerhouse? Everything Your Company Needs to Know.
  • CONTENTLY  |  TUESDAY, JANUARY 9, 2018
    [Social] How to Make an Emotional Narrative Work For Your Brand
    “Any positive social experience will do it,” he said. I want to tell you about the last time I cried. A few months ago, inside a little laboratory in Claremont, California, I was hooked up to a machine that measures your brain activity from an armband. The lab belonged to a neuroscientist named Dr. Paul Zak , and the brain machine is called the INBand, a new device that looks like an Apple Watch and goes on that part of your arm where a doctor would draw blood.
  • WEBBIQUITY  |  TUESDAY, JANUARY 9, 2018
    [Social] List Builder Bake-Off: MailChimp vs. Sumo
    You can create forms not only for lead capture, but also for push notifications, links to other content, or to encourage social sharing. For bloggers, building an email subscriber list is vital for staying in front of your readers on a regular basis. There are several popular list-builder options among the best email marketing tools and best WordPress plugins , including Sumo , OptinMonster , Thrive Leads , and Hustle.
  • KEO MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Social] Web Design Trends for 2018
    With the help of AI and machine learning, you can optimize your marketing campaigns to get the most conversions out of your social media ads. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • HEINZ MARKETING  |  TUESDAY, JANUARY 9, 2018
    [Social] B2B IRL: A Scalable Content Marketing Strategy to Drive Long-Lasting Results
    To accomplish this, Heinz Marketing developed a multi-channel two-week promotion strategy that utilized both the Heinz Marketing and SnapApp websites, email databases, social media channels, as well as direct outreach to target influencers. Heinz Marketing wrote email and social post copy for both teams to utilize, as well as the influencer outreach strategy and communications. By Joshua Baez , Marketing Consultant at Heinz Marketing.
  • OKTOPOST  |  TUESDAY, JANUARY 9, 2018
    [Social] 3 Tricks for Maximizing Event ROI with Employee Advocacy
    Employee Advocacy Marketing Strategy Social Media StrategyIn-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size. That’s why it comes as no surprise that over 50% of B2B […].
  • CONTENT MARKETING INSTITUTE  |  TUESDAY, JANUARY 9, 2018
    [Social] Video Storytelling Secrets From an Award-Winning Series
    The series followed the travels of three women through Japan, Korea, Philippines, Taiwan, and Singapore … then seeded those videos through Visa’s social channels as well as the women’s social networks. What happened after the social media launch. What made the project particularly interesting, however, was what happened after the first video series was released into the social media wild.
  • MODERN MARKETING  |  MONDAY, JANUARY 8, 2018
    [Social] Tips to build customer loyalty online
    The boom of new communication channels, social media, websites and apps has added a layer of complexity, and now means that although customers can ‘talk’ to brands almost unilaterally, we’ve all but lost the crucial non-verbal communication that comes with human interaction.
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