The Power of Online Word-of-Mouth Referrals (How to Get and Handle Them)

Outbound Engine

Online referrals are just like traditional word-of-mouth referrals, only better. For years, we’ve asked questions like these to our friends, family and coworkers: My car is in need of some major repairs. I’m in need of a plumber. Let’s Get Social.

5 Marketing Ideas for Auto Repair Shops to Increase Word of Mouth

Outbound Engine

The best marketing ideas for auto repair shops are the ones that increase your referral business through word of mouth. You can spend money on TV ads, SEO and PPC campaigns, and even direct mail, but you’re investing a small fortune on marketing channels that don’t grow your word-of-mouth business. Bonus Content: Get a copy of our Marketing Survival Kit. Email newsletters are the best way to stay in front of your customers. Be Social.


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The Qualities of a Powerful Word-of-Mouth Marketing Strategy


But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive. Scroll down for a successful word of mouth marketing example.

Is Word-of-Mouth Marketing Still Worth Your Time?

Content Standard

The adage goes that word of mouth is the best form of advertising. But that motto, like the types of advertising it once referred to, has now been disrupted by dozens of new digital channels that have turned traditional advertising upside-down. It’s not just that word-of-mouth marketing is being sized up alongside digital strategies possessing unprecedented value. Word of Mouth’s Digital Evolution.

B2B Lead Generation Blog: How to leverage word of mouth for more leads

B2B Lead Generation

« Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale | Main | B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards » How to leverage word of mouth for more leads I liked this post by Joe Cullinane, author of 21st Century Selling , over at his WOMP blog. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic.

Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform. Often, we think word of mouth is mainly a consumer thing. We need to think about the social network.

The Qualities of a Powerful Word-of-Mouth Marketing Strategy


But it only appears to have been achieved with little or no marketing effort because their fame and fortune was won through word-of-mouth marketing. Aside from the fact that the companies that benefit from word-of-mouth marketing appear to catapult from nothingness into fame and fortune, this marketing strategy is appealing because it is relatively inexpensive. Know the ins and outs of your industry and your product/service like the back of your hand.

From Likes To Loves: How Instagram Can Boost Audience Engagement And Loyalty


Instagram has become the go-to social network for people all around the world. Quite the fans of video and photo carousels, the Salesforce social team uses Instagram to extend its inspirational content and community-focused initiatives to the forefront.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success. According to the authors, there are four critical factors for viral marketing success: 1: Content, or the attractiveness of a message makes it memorable.

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31 Best Digital Marketing Campaigns You Can Swipe

Single Grain

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. Dive Deeper: Analysis of 1 Million Backlinks: Lyft. UPDATED!

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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How to Optimize for “Direct” Website Traffic

Webbiquity SMM

One of the most valuable features of Google Analytics is the ability to drill into detail on traffic sources; not just how much traffic came from search or social media, but how much came from each specific search engine or social networking site. But for most b2b websites, one of the top three sources of traffic—and often the largest single source—is “direct” visits. Offline Drivers of Direct Visits.

B2B Lead Generation Blog: B2B Marketing and lead generation via Social networking

B2B Lead Generation

« Closed Loop Marketing Isnt Software | Main | The One Piece Of Advice You Cant Generate Leads Without » B2B Marketing and lead generation via Social networking Have you dipped your toe in the water of social networking yet? Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting.

Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns


by Dayna Rothman We are now into the second day of Dreamforce! lawn, and of course the hustle and bustle of the expo hall. Plus, last night was our Masterpieces Marketing and Sales Party of the Year at the SF MOMA. What a fantastic night of delicious food and networking. Our highly anticipated Thursday session features Marketo’s CMO, Sanjay Dholakia and Michele Edelman, VP of Consumer Marketing at Warner Brothers Digital Distribution.

Dreamforce 2009: Engaging Effectively with Social Networks using


At this Dreamforce 2009 session led by Fernando Obregon Almazan,; Lorena Vales,; and Jonathan Hersh,, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. Why should I care about Social Networks? . 96% of GenY has joined a social network. Generating word of mouth.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen.

8 Questions to Evaluate if That New Social Network is Worth Your Company's Time


Whether it’s Facebook or Twitter, LinkedIn or Google+, a company’s online presence and brand is often enhanced through engagement and interaction on such social media sites. New social networks are born every day. Few achieve the massive success of Facebook, but some do take the internet by storm. But the dozens of new social networks popping up each month leave many marketers and business owners in a state of analysis-paralysis.

Four Major Obstacles Every Digital Marketing Agency Faces Today


Statistics show that digital marketing is one of the fastest growing industries. Here are four of the major problems digital marketing agencies face and how to overcome them. As the number of competitors (competent or fly by night) increases, getting in front of the right audiences and articulating competitive differentiation have become two of the greatest challenges for digital marketing agencies. Take advantage of storytelling to evoke emotions.

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Constant Contact Colocates with Small Business Customers

Paul Gillin

They think of themselves as partners in the success of their customers. Three companies that do an outstanding job of advocating for the small business customer are American Express (with its Open Forum small business community and annual Small Business Saturday promotion, among other things), Intuit and Constant Contact , the Massachusetts-based e-mail marketing company. What better way to put your money where your mouth is?

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support …. Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

An idea I’ve been kicking around for a couple of years became a formal book project in January. Eleven months later, Attack of the Customers on sale on Amazon ! In some ways, this book is an update of my first book, The New Influencers , which was published more than five years ago. One of the things that has always captivated me about social media is the power it gives to individuals to greatly amplify their voice.

Social Customer Support delivers Strong ROI

Buzz Marketing for Technology

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Certainly there are tools out there to help you measure your efforts in social media but sometimes it’s not the tool’s fault it’s the business case.

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Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. Financial services firms – and insurance companies in general – are often seen as boring, but what these companies are doing within the confines of a heavily regulated business is anything but that. We believe 60% of our Facebook fans are prospects,” Weiss said.

Coming full circle: how businesses are returning to social media’s original intent


Social media existed long before the Internet. In fact, our modern United States postal service borrows a version of Herodotus’ famous words to serve as its own unofficial motto. In essence, these industrious ancient Persians established the first social network. Like their primitive ancestor, the letter, these digital sites serve to connect people to one another without the burden of physical presence. All hail the power of a good social network!

It pays to provide Support with Social Media

Buzz Marketing for Technology

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. If you look deeply at the Customer Experience as they did what they found was that 91% of executive would agree that the customer experience was critical or very important to their business.

Tribes Rule the Hyper-Social Organization

Paul Gillin

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The assumption in The Hyper Social Organization is that human beings are basically social animals and that our behavior is fundamentally tribal. Our ability to tap into networks of like-minded people has been limited by space and time.

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IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

So when IBM began to introduce the concept ofsocial selling,” it chose a test base of a few hundred salespeople and their managers to build a set of integrated systems that improved productivity and reduced administrative overhead. We didn’t think of it as social selling; we thought of it as improving sales productivity,” Burnette said of the pilot. “It Social: Session 1: Social Selling – The IBM Transformation.

Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

I want to applaud her for her great campaign so far and her use of all of the web 2.0 In any case, the campaign is smart, funny and should raise some buzz for the cause of children in America. social networks Tags: susie flynn , US politics , word of mouth marketing , social networks. 10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her.

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Why is Customer Advocacy Important?


by Caroline Ruggiero I recently heard Dr. TR Rao of Market Probe speak at a Market Research Bulletin webinar. However, what was also enlightening to me was the discussion of just how crucial it is in today’s business world. Customer Behavior has been greatly influenced by changing market forces, including: A decline in trust of large institutions. Ease of engaging with colleagues and peers – It is so much easier to maintain ties and engage with a much larger network of peers.

The Graying of Facebook, Research and Other Signposts for Social Media Maturity

B2B Marketing Savvy

Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) find themselves the subject of academic scholarship and book publishing “for the rest of us…” . Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

What a Brand Advocate Is and Why Your Company Needs One


Word of mouth has always been something important in marketing. We are in the age of influencers, after all. Brands are always looking to create a good perception of themselves, and nothing better than people who know them well reinforcing that. Social Media

3 Ways Social Media Will Fail Marketers

Marketing Craftmanship

Social media will not increase word of mouth influence. Research by Keller Fay for Google shows that 94% of word of mouth conversations occur offline, and most often, those conversations are sparked by information found on the internet and television…and not on Facebook, Twitter or other social networking sites. Marketers are best served by focusing on improvement of their SEO capabilities.

Why B2b marketers must leverage ratings and reviews for growth


Buying is more of an emotional decision & an implicit one & the marketers need to tap into the emotional quotient of the prospects before they can entice them to purchase from them. According to research by Entrepreneur, Word of Mouth Marketing (WOMM) helps in getting the right message delivered to the right audiences in today’s hi-tech & fast-paced world. Leveraging ratings & reviews helps marketers in optimizing their social media campaigns.


Influencer Marketing 101: The Beginner’s Guide


If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. In fact, according to one recent report, only 15% of B2B brands are running ongoing influencer programs ( source ). However, in a world where 72% of B2B buyers look to industry peers to research purchase decisions ( source ), it’s a mistake to ignore influencer marketing as a viable tactic.

Social Media is better for the Consideration Phase

Buzz Marketing for Technology

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. But these are long term goals and take many years of work. It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics.

4 ways social media impacts consumer behavior

Sprout Social

Social media has become an everyday staple in consumers’ lives, with 71% using social more in 2021 than ever before. The events of the past two years were a major influence on the upsurge. Consumers now buy directly from social media networks.

What Channels are You Using for B2B Lead Generation?


Every business has specific dynamics and unique requirements in terms of their sales and marketing processes. In a 2016 survey , almost 90% of B2B marketers claimed that email marketing was the top lead generation channel. On a per-lead basis, email beats other digital platforms in terms of return on investment (ROI). As a B2B company, one of your ultimate goals is to be found on the first page of search engines for targeted keywords. 3 Social Media.

Digital Developments in Event Marketing


I’ve been keeping an eye on some of the new developments, and happily share a few here. . Harnessing attendee word of mouth. Event organizers can help registered attendees spread the word about upcoming shows with tools like Plancast , where members share news of their plans—both consumer and business—with friends and fellow social network members. A private social network for attendees. Getty Images via @daylife.

10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. No matter what time of the year you read this, we hope these insights can help inspire you with new ways to connect with your customers.