The Top 8 Social Networks For Business

Marketing Insider Group

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. These top networks have been covered each of the last 4 years. Very few brands have teams dedicated to the art of creating effective video and yet many businesses still seek to create “viral videos” Not every video has to achieve the success of the Corning World of Glass video.

Upworthy’s Top Takeaways For Creating Viral Content

Oracle

Here are some tips every content marketer can learn from to support viral content: 1. Use social networks to find content people are already talking about. Upworthy looks at social networks to see what information is being talked about. They might take a video that has 1 million views, reword the title and drive 17 times the traffic. If their friends who haven’t heard of you share, you have a way better shot t viral gold.

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The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is.

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INFOGRAPHIC: Worldwide Social Network Users

Oracle

We all know that social media has significantly changed the way the world operates, from the way we interact to the manner in which we conduct business. From world leaders offering their opinions via Twitter to viral videos on how to de-clutter your home , the impact of social media is widespread and profound. I believe we understand that social media and the use of mobile technology is extensive both in the US and abroad. Social Marketing

Does Live Video Make Sense for Your Content Marketing Strategy?

RockContent

You can find a ton of stats about the rise of live video. I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). Enter live video. Their recipe videos are every food lover’s dream.

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9 Experts Answer “What Makes an Online Video Worth Sharing?”

Oracle

by Jesse Noyes | Tweet this In viral video marketing, the question that starts off any effort is “What makes a video worth sharing?” Marketers and creative types are constantly on the hunt for video marketing tips. With that in mind, we asked nine experts across a wide range of disciplines – from journalism and advertising to video marketing and content marketing – to answer that simple question. Seth Simonds , Social Strategist at Mullen.

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). A recent study published on Marketing Journal titled “ Seeding Strategies for Viral Marketing: An Empirical Comparison ” (requires registration), by Oliver Hinz, Bernd Skiera, Christian Barrot, & Jan U. 2: The structure of the social network .

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How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” For a B2B company, if 1,000 people download your eBook, white paper or video, does it matter if you can’t link that activity back to revenues? In my opinion, that’s a successful B2B campaign due to a viral response.

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How to Know You've Got Viral Content Before It Happens

RebelMouse

It's awesome when your content takes off and starts to go "viral." With Velocity Alerts, your team is notified when a post starts to trend so you can "add fuel to the fire" by featuring the post more prominently on your site, triggering newsletter alerts, or promoting on social. We show on which social network (Facebook, Instagram, etc.) your post is going viral and by how much it is over-performing. This is the best time to spend a little money on a viral hit.

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How to Create YouTube Videos that Generate Views & Subscribers

Webbiquity

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. This is because it began as and remains solely a video network.

Social Networking Profiles as Billboards with SocialVibe

readwrite

The more popular you are on social networks or elsewhere on the web (for example, if you author a popular blog) the more money you can raise for charity and the more chances you can earn to win prizes. The widget displays brand advertising (for brands like Coca-Cola, Nike, Sprint, or E*Trade) via logo art designed with the social networking set in mind or flash video. The post Social Networking Profiles as Billboards with SocialVibe appeared first on ReadWrite.

The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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Introducing Twitter Moments: How to Navigate the Social Network's Newest Feature

Hubspot

Using real-time data, Fitzgerald's team can see which tweets are going viral -- and from there, find the best and most representative tweets of a given story. These tweets are mostly a mix of plain text, photos, and videos, with only a smattering of tweets that link to full articles. It's a vastly visual platform, and the majority of tweets include photos and videos -- especially Vines. Tweets, by nature, have very short lifespans.

Common Qualities of Insanely Successful Viral Videos

Hubspot

We all love watching videos online. In fact, over 4 billion videos are viewed daily on YouTube , and over 60 hours of video are watched per minute. Chances are, your potential customers are among those 4 billion watching videos today. Which is why your boss asks you to make a video. Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. And they did it in all of their videos.

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B2B Traffic Strategy: Embedding Content at Third-Party, Social Networking Sites

B2B Marketing Savvy

Recently, I was in a client discussion on video production. With great delight, my producer friend, an acknowledged social media advocate herself (thanx Spooner!) The set-up: An upcoming product launch would be augmented by social media outreach and promotion: some traditional content (collateral, whitepapers, etc.), some rich-media new content (video clips, anecdotal short case study write-ups, a podcast or two).

10 Inspiring Examples of Promotional Campaign Videos for Startups

Single Grain

For many, video content is that edge. Considering that most online users nowadays no longer have the patience and time to read through an article or blog post, using creative, well-produced video content as a promotional tool is a great way to reach and engage them in no time.

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]

Hubspot

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? Tips for Sharing Social Media Videos.

3 Viral Marketing Campaigns That Are Worth the Catch

Marketo

There’s a lot I don’t remember from my childhood, but one thing I do recall is the television programs on Cartoon Network. To promote their Powerpuff Girls reboot, Cartoon Network recently launched “Powerpuff Yourself,” an avatar generator that allows you to become a Powerpuff Girl or Boy. Perhaps Cartoon Network is interested in learning about their audience demographics so that they can make sure their programs appeal to the right audience and keep their ratings high.

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14 of the Best and Worst Video Trends From the 2010s

Vidyard

The internet in general and video in particular have made HUGE strides in the 10 years between 2010 and 2019. In that space, we’ve seen some of the best video trends yet—and we’ve seen some of the worst video trends, right out of a MySpacer’s fever dream. Video for Everyone.

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The Ultimate Guide to Viral Campaigns

Hubspot

Yes, he’s “The Most Interesting Man in the World”— a fictional character that drinks Dos Equis beer and stars in the company’s viral commercials. The company targets its audience of sophisticated beer drinkers in an engaging, creative, and humorous way through TV, social media, and YouTube. Similarly, there is no guaranteed way to ensure your content goes viral, but there are certain steps you can take to give your marketing campaign the best chance at success.

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I have a new job. in viral marketing

Anything Goes Marketing

mix such as social networks, videos etc. By including features such as adding web banners as part of the tasks that your "manager" has set out for you, your adding to the viral effect - it's brilliant! viral marketing Web 2.0.No, I haven't left my current job. I've added a second job working for the Dundler Mifflin Infinity team, Sudbury Ontario Branch. I'm not joking!

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Is There a Science to Word of Mouth Marketing and Going Viral? A Q&A With Dr. Jonah Berger

Higher Logic

Do you ever wonder why certain videos go viral? HL: Are viral concepts and trends as random as we tend to think? stands for Social Currency, Triggers, Emotion, Public, Practical Value, and Stories, which make up the formula for viral content. We need to think about the social network. You might think that most word of mouth is online—on social media for example—but just as much of it, if not more of it is offline.

Potential for Viral Content Spurs Social-Focused Video Production [Case Study]

Content Standard

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. Meanwhile, slightly more than half of video production professionals are tasked with publishing their videos to social media, according to the 2014 Online Video Production Survey and Industry Trends Report. Marketers are also keying in on templates for viral success with video.

An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. But how do you even make that decision if you're new to the social media game? Twitter brings a viral, buzz-generating component to your marketing.

Google+ on its Third Birthday

Biznology

If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is — living there. This isn’t about a social network in the same way that research on mice isn’t about the mazes.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Burson-Marstellar is taking an ombudsman approach to social media.

Successful SNS’s should be modeled on the college campus

Biznology

The future of Social Network Services (SNS) can be discovered on High School and College campuses. Facebook , Google +, reddit, and even Twitter does a beautiful job of doing this, incidentally, allowing both the big tent generalist socialization and connection while also really being able to break into departments, clubs, and little hidy-holes where you can enjoy an ad hoc get together with friends and co-conspirators.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. After all, creating any video costs your company time and money. and "Where do you watch live video most often?".

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Social Media and Content Marketing

Biznology

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. It just means that we have to do a better job of explaining to skeptical clients how social media can work for them.

The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing

Content Standard

You’ve never done a viral marketing campaign before, and you don’t know where to start. For anyone who doesn’t know how the sausage is made, this seems like a reasonable request: hey, a brand did this huge viral campaign—let’s do one, too! Fast-forward to 2004, and that cultural phenomenon became a formal campaign: the Movember Foundation was established, and the viral campaign took on a global focus. You’re a marketer.

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9 Tips From the Greatest Viral Content Genius on the Planet

Hubspot

Neetzan Zimmerman is a genius at creating viral content. He just got poached away from Gawker by Whisper, a hot social networking startup in Los Angeles, where he will be editor-in-chief. Not bad for a guy with no background or training in journalism and who started out by simply creating his own blog to post funny videos about cute cats and other crazy stuff. "It''s But finding stories is only the first part of creating a viral hit.

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3 Facebook Rollouts Every Marketer Should Know About

Oracle

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange. On a side note, Video for Instagram also was rolled out this week. The Vine -like function allow users to take and edit 15-second video footage.

Welcome Back, Movember: Why This Viral Campaign Is Still So Successful

Hubspot

Fast moving cause-marketing campaigns like Movember and the recent Ice Bucket Challenge may seem to erupt out of nowhere and become viral through luck alone, but there are patterns behind every successful movement. Using data from TalkWalker , a social analytics platform, we examined the social chatter around Movember to see what early lessons we can glean from the spread of this phenomenon. Virality, thy name is Kian. Finding Viral Triggers.

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3 Facebook Rollouts Every Marketer Should Know About

Oracle

by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. The social network, which boasts more than 1 billion users, is a hub for the expansion of brand awareness, and to build relationships by knowledge and information exchange. On a side note, Video for Instagram also was rolled out this week. The Vine -like function allows users to take and edit 15-second video footage.

7 Companies That Jumped on a Viral Craze at Just the Right Time

Hubspot

These are some examples of virality (the marketing kind) at its best. Thing is, viral marketing is not easy. There's just no way to know if that funny new video you're creating is going to get 1,000,000 views, or 10. Newsjack virality, that's what you can do. In other words, you can take something that's already gone viral, and piggyback on its success by creating your own awesome spin on it. Or, you know, so you can just relive funny viral trends.

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10 Tips I Learned About Creating Viral Campaigns From Larry Kim

Hubspot

Here, I sat down with Larry Kim to discuss one of his campaigns for WordStream, which went viral and resulted in millions of links back to WordStream's website. Keep reading to learn Kim's ten tips for effectively creating viral content -- but first, let's dive into the backstory of the campaign itself. Larry Kim's Viral Campaign -- The Backstory. Larry Kim's report went viral, sparking discussion on ABC News , Forbes , Business Insider , and more.

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Stop doing PR. Start doing visibility.

Chris Koch

Most journalists have discovered social media as an important research tool. Beyond discovering and prepping spokespeople for the company, PR becomes responsible for making them nodes on the online network that can be easily found by influencers and customers. Examples of how you do this are: Make them visible on social networks. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.).

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