The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? The Viral Coefficient. Viral Cycle Time.

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The Ultimate User-Generated Content Guide

Sprout Social

One of the better avenues to help personalize your brand is social media. With audiences becoming more hyper-focused, brands are seeing success on social by providing user-generated content. But effectively humanizing your brand makes you appear more like another friend in a consumer’s social media network, instead of an in-your-face ad. What Is User-Generated Content? Why User-Generated Content Is Influential.


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The A-to-Z of Viral Marketing (+ Infographic)

Single Grain

We've all seen one of those ads that just hits the ground running and before you know it, it's “gone viral” It almost doesn't even matter what the subject is; all sorts of people outside the brand's demographic will watch it, like it and share it – because a great ad is a great ad.

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Dreamforce 2009: Engaging Effectively with Social Networks using


At this Dreamforce 2009 session led by Fernando Obregon Almazan,; Lorena Vales,; and Jonathan Hersh,, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. Why should I care about Social Networks? . 96% of GenY has joined a social network.

Why You Should Invest In Content Curation


By stamping your endorsement on content created by people who love you, you’re creating a virtuous circle—strengthening relationships with loyal advocates and accessing new networks of potential leads. The goal of content curation isn’t to add more content to the social world, but rather to group, organize, and present the most relevant content in one place. Or, brands might collect user-generated photos and stories showcasing their product.

Common Qualities of Insanely Successful Viral Videos


Oh, and can you make it go viral, too? First of all, what a frustrating question; virality can never, ever be guaranteed. But there are some common qualities to many of the viral videos out there that we've started to notice. And those qualities can be replicated to increase the chance that your video might join the ranks of the other viral successes out there. Why did this gem go viral? Leverage User-Generated Content.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR


Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). explains how the African-American community uses Twitter to discuss social issues and finds out why that communication is unique to black culture: ” It reminded me that Twitter isn’t remotely dying. Burson-Marstellar is taking an ombudsman approach to social media.

Potential for Viral Content Spurs Social-Focused Video Production [Case Study]

Content Standard

More than two-thirds of brands creating video do so with social media in mind, primarily due to social sharing’s potential to make content go viral. Meanwhile, slightly more than half of video production professionals are tasked with publishing their videos to social media, according to the 2014 Online Video Production Survey and Industry Trends Report. In fact, social media is the second-most-common platform online video is produced for, behind company websites.

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Users.

How to Build Your Email List with Instagram Giveaways


Now, brands are using Instagram giveaways to successfully grow their social media following, website traffic, and email lists. If you are a brand that uses email and social media to promote yourself, then an Instagram giveaway can be highly beneficial.

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What is Newsjacking and how to generate content through the buzz


Nowadays, users are more connected and, therefore, it takes a lot of strategic planning to apply the right actions. No wonder studies show that 88% of the companies are on social media. Catch the user’s attention. Think about going viral.

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9 Ideas for Creative TikTok Videos that Will Engage Your Followers


It’s now the sixth largest social network in the world, surpassing Snapchat, Twitter and Pinterest. With numbers like that, it’s time to jump in— especially if your brand wants to reach younger audiences, as 69% of TikTok users are between 16 and 24 years old. Social Strategy

6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. 6 social campaigns that captivated the internet in 2021. Don’t sleep on tomorrow’s social campaign.

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

While the oft-ridiculed generation may seem easy to dismiss , millennials have a lot of purchasing power and are expected to shell out $1.4 The good news is Gen Y is very open minded when it comes to native content, and will gladly share it with their social networks, as long as you don’t try to slip in a hard sell. The study, which surveyed 15,000 adults ages 18-34, found that this generation is very put off when they feel deceived by advertisers.

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences [New Data]


Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos? Tips for Sharing Social Media Videos.

5 Types of Social Media Posts to Engage your Followers


That type of message should be converted to a type of social media post that will get the desired result and make your followers engage. Here are the Top 5 Types of Social Media Posts to Engage your Followers: 1. Match the infographic to the social network: Format design is important.

22 Benefits of Social Media for Business


What are the benefits of using social media for business? billion active social media users across the globe. Let’s look at the many ways in which social media can help you connect with your target audience, engage with customers and grow your business. Generate leads.

Why Brands are Turning to Spotify as the Next Big Social Platform

Buffer Social

There are so many social networks to choose from today : Instagram, Facebook, Twitter, LinkedIn, Pinterest. We’ve spent time digging into the rise of Spotify as a social media platform , used by today’s hottest brands. Where Spotify fits in today’s social media landscape. Typically, the “biggest” social networks that come to mind are the ones that are top of mind for all of us: Facebook, YouTube, and Instagram, which have billions of users.

How marketing on Reddit works (and how to do it right)

Sprout Social

After all, Reddit is the epicenter of all things viral online. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. In short, users publish content to Reddit in the form of links, photos or videos.

SnapApp of the Week: Atmel’s Simply AVR Video Contest


Using SnapApp, the team was able to design a user-generated video contest targeted towards engineers, marketers, and hobbyists designing electronic products. Participants filled out a lead form embedded within the SnapApp (and integrated with Atmel’s Eloqua marketing automation system) to submit their video entry and enter the contest, generating potential leads for the Atmel sales team.

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LinkedIn Creator Mode: Emerging Influencer Opportunities


LinkedIn is taking users’ ability to “connect” to the next level. This week LinkedIn is rolling out new profile features that will empower a whole new segment of users with the opportunity to become content creators and professional influencers. The Latest in LinkedIn.

Measuring the Best Times to Post on Social Media

Sprout Social

Managing all of your social media networks can be a daunting task. Knowing the best times to post on social media is even more challenging. Just ask any seasoned social media manager how difficult it is to be on top of each network. Managing multiple accounts makes it hard to know the best times to publish on social media. Why You Should Know the Best Times to Post on Social Media. billion monthly active users , Facebook is king of social media.

How to Run Social Media Contests That Actually Increase Revenue

Sprout Social

Social media contests have been used by brands of all sizes to get more followers, increase engagement and generate buzz. With organic reach becoming increasingly difficult to earn, social media contests offer a great way to get more eyes on your social posts and boost engagement. The trick is knowing how to use social media contests strategically, rather than blindly deciding you want to do a giveaway. Why Create Social Media Contests? Go Viral.

How to remain agile when your priorities shift

Sprout Social

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. To address this concern, marketers turn to social data. — Sprout Social (@SproutSocial) April 3, 2020.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)


Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained


Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Social Media Marketing Dictionary: 120 Terms to Know.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained


As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. I hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast.

10 Standout Social Media Marketing Examples From 2016

Sprout Social

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Think of how your brand can work outside the box to put together creative campaigns and reach your social media goals for next year. BarkBox was very creative on social media in 2016, with a particular focus on YouTube and Instagram.

B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%).

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5 Key Takeaways from the “Past, Present, and Future of Content Marketing”

KoMarketing Associates

The event, held here in Boston, featured Ann Handley , Chief Content Officer at MarketingProfs; Jessica Gioglio , Public Relations and Social Media Manager at Dunkin Donuts; Tim Washer , Senior Marketing Manager of Social Media at Cisco; Margot Bloomstein , Brand and Content Strategy Consultant at Appropriate, Inc.; This should be applied across blogs, videos, social media posts, etc. There are few things in life better than having that “Ah, Ha!” moment.

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Generate Leads.

Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

of internet users have an ad blocker. In 2018 the company generated $32 million in revenue. With a hilarious video and some snappy comedic copy that poked fun at the Seattle alternative rock scene, the website garnered some press and drew a lot of social media attention.

What Is Social Media Engagement & Why Should I Care?

Sprout Social

For numerous businesses, social media is a noisy and jam-packed place to try and build brand awareness. And the idea of social media management is overwhelming for some organizations because there’s simply too much that goes into targeting the right audience on each network. By now you know there are tools to manage social media engagement , but it’s a whole other beast to make each channel work in your favor. What is Social Media Engagement?

B2B vs. B2C: How Content Marketing Changes by Target Audience


They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing. They've generated 400% more leads within their target audience using LinkedIn Sponsored Updates than lead generation efforts on other platforms.

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Virtual Reality, Millennials & Kobe—Top Takeaways from DMA’s &THEN


Author: Ellen Gomes Last week, over 15,000 marketers descended upon Los Angeles for three days full of networking, inspiration, and discussions at DMA’s &THEN conference. Yes, we’ve heard it many times—millennials are a group that marketers can’t ignore—but that doesn’t mean that we’ve necessarily taken the time to adapt our marketing to meet the needs of this large generation (over 80 million strong in the U.S.)

Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views


At Facebook’s recent F8 conference, the world’s largest social network announced numerous changes to its offering for marketers, but the most exciting changes revolved around video. While YouTube may be the world’s second largest search engine, Facebook is the world’s largest social network, and as their video offering expands, it’s going to start stealing traffic away from YouTube. Easy options for user-generated content.

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The Complete Guide to TikTok Advertising for Marketers


When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30. TikTok users span 150 countries worldwide.