SmartBrief - Marketing

FEBRUARY 6, 2024

Ad inventory for Super Bowl LVIII has been virtually sold out since early November, according to CBS – the network broadcasting the Big Game matchup between the Kansas City Chiefs and San Francisco 49ers. A 30-second spot cost $7 million, which was about the same price that Fox Sports charged for spots in last year’s game.

Marketing Budget 74

Marketing Budget Lead Ranking Lead Scoring Paid Search Agency 74

Marketing Insider Group

OCTOBER 18, 2023

Would you like to attract the kind of passionate fanbase that the cable news networks have? The red spots are the most viewed areas, while the blue spots are quickly scanned information. Also, carefully fact-check Google results and social media reports.

Top of Funnel 280

Top of Funnel Tips Content High Quality Lead 280

illumin

OCTOBER 2, 2023

Since the early 2000s, social media has been a forum for community engagement and a great way for marketers to reach audiences and build trust; it follows then, that a strong social strategy is essential for establishing a meaningful digital presence. Social ad spending in 2023 is estimated to be about $83.72 billion USD.

Ad Building 97

Ad Building Marketing & Strategy Best Practices Banner Ads 97

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. Dig deeper: Hate speech on social media can significantly damage brands: Study Why we care.

Advertising Agencies 121

Advertising Agencies Paid Search Agency Twitter Google 121

Hannon Hill

DECEMBER 12, 2023

Have you claimed your spot for this year's user conference? Join us online February 20-22, 2023, for three days of sessions, networking, and socialization!

Conference 52

Conference 52

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. It’s a top spot for generating leads and getting your brand seen. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. Table of contents: What are LinkedIn hashtags?

Linkedin 111

Linkedin Trends Eye-Tracking Marketing Agencies 1 111

Salesforce Marketing Cloud

AUGUST 15, 2023

Attend our Know Before You Go webinar Network onsite in the Community Cove Join the Flyin’ Solo networking session Take a break in Mindfulness Meadow Can’t make it in person? Be sure to check out the Trailblazer Networking schedule ( and bookmark it! Don’t want to go to Dreamfest alone?

Communities 98

Communities Network Marketing Webinar Metrics Curation 98

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. The Future of Social Media. You may think social media is already pervasive, but it still has room to grow.

Marketing AI 362

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 362

Webbiquity

APRIL 6, 2021

Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on?

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore.

Analysis 69

Analysis Budget Programs Social Media Allocation 69

Marketing Insider Group

APRIL 26, 2021

Here are some emerging trends we’re seeing this year and expect to see more of in the future: Businesses are more boldly standing for or against political and social issues publicly. What was your impact on society during the pandemic scare or political and social upheaval? The importance of marketing has increased for most businesses.

Organization 355

Organization Planning Marketing Budget Terms and Conditions 355

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. In doing so, they have leveled the playing field for brands of all sizes and industries.

Analytics 84

Analytics Marketing AI Conversion Brand Identity 84

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Hannon Hill

DECEMBER 8, 2022

Have you claimed your spot for this year's user conference? Join us online February 20-22, 2023, for three days of sessions, networking, and socialization!

Conference 52

Conference 52

Sprout Social

FEBRUARY 27, 2023

According to a Q1 2023 Sprout pulse survey, 74% of consumers believe that social media has increased accountability for brands. We’re discussing both the icks and ideals for Women’s History Month social media ideas. For some women, like Alexa Heinrich, Social Media Manager at St. But it’s not enough to say you’re aligned.

Social Media 115

Social Media Media Work Management Paid Search Agency 115

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge. Click To Tweet.

Social Media 153

Social Media Media Marketing & Strategy Television marketing 153

Top Rank Marketing

AUGUST 25, 2023

Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S. social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4 billion, according to newly-published forecast data.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Salesforce Marketing Cloud

SEPTEMBER 26, 2023

They can be hard to spot, but if you know what to look for, you’ll be able to identify hot leads and put them on the fast track to close. A potential prospect follows you on social media If someone follows you out on social media, they’re likely interested in what you have to say. Then, ask what prompted the follow.

Buy 119

Buy Work Management Buyer Personas Ideal Customer Profiles 119

Sprout Social

FEBRUARY 1, 2024

Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content. Nowadays, there are much more efficient ways to publish and schedule social media content. Discover your top-performing posts so you can create more like them.

Facebook 95

Facebook Digital Asset Management Tools Brand Identity 95

Sprout Social

OCTOBER 19, 2023

AI is also helping social teams understand and respond to audiences better. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Sprout Social

DECEMBER 12, 2022

And what is life if not social? Think about it: Human beings created the typewriter, the telephone, the web and eventually social media to communicate at scale. We’re social creatures, and platform shake-ups or passing social trends can’t change that. You’ll keep getting questions about joining new networks….

Social Media 97

Social Media Media Paid Search Agency Advertising Agencies 97

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. They’re the secluded alleyways and hidden speakeasies of the web, offering a respite from the noise of mainstream social experiences.

Communities 103

Communities Top of Funnel Word of Mouth Enterprise Management 103

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Your potential buyers are actively using social media, so it’s essential to have a long-term strategy to leverage these channels efficiently.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

ClickDimensions

AUGUST 10, 2021

The social media landscape today is filled with potential pitfalls and landmines for the B2B brands attempting to navigate it. As such, B2B marketers are bound to have their fair share of snafus and slip-ups on social. Here are some top tips for avoiding common social media mistakes that B2B businesses often make: 1.

Social Media 105

Social Media Social Marketing B2B Marketing Tips 105

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. 55% of consumers learn about new brands on social.

Social Media 145

Social Media Statistics Social Marketing Marketing Budget 145

Hannon Hill

JUNE 28, 2022

Have you claimed your spot for this year's user conference? Join us online September 19-21 for three days of sessions, networking, and socialization!

Conference 52

Conference 52

Sprout Social

AUGUST 15, 2023

With trends emerging every day, social networks introducing new additions (hello, Threads!)—not Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. For example, in the sentence “Sprout Social, Inc.

Marketing AI 84

Marketing AI Brand Identity Branding Planning 84

Sprout Social

MAY 9, 2023

Social media listening When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time. Here is a closer look.

Marketing AI 130

Marketing AI Lead Ranking Paid Search Agency Marketing Management 130

Sprout Social

AUGUST 17, 2021

You just need social listening data. . Consumer social media usage is on the rise. People turn to social to make connections, share ideas or simply speak their minds. We’ve used social listening to answer questions on behalf of brands everywhere, like “ How are businesses navigating office reopenings? ”

Viral Marketing 116

Viral Marketing Network Marketing Fulfillment eCommerce 116

Hubspot

JUNE 21, 2021

The future of our businesses comes down to who we know, which is why networking is an integral part of a Black entrepreneur's success. So for Black business owners looking for stability, networking is essential. The Gathering Spot. About 41% of Black-owned businesses in the U.S. First Founders. HubSpot Community. HelloSeven.

Communities 72

Communities Paid Search Agency Network Marketing Barriers 72

illumin

SEPTEMBER 25, 2023

The history of social media tells a story of major cultural change. That’s because the groundwork for today’s social media was laid years before the apps and platforms of today made their debut. So, how did social media make the climb from a simple chat room, to becoming the major player in advertising that it is today?

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Sprout Social

AUGUST 5, 2020

For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the conversation. . Benchmark your social performance. Owned content refers to content that brands publish from their own social profiles.

Analysis 140

Analysis Marketing & Strategy Advertising Benchmark Differentiation 140

BOP Design

OCTOBER 13, 2020

Share and Re-share Organically on Social Media. The best way to get the word out about an upcoming webinar is on social media. Next, once you post it to your company’s social media accounts, re-share it with your personal network and ask your employees to do so, if they feel comfortable. (Do Run Paid Social Media Ads.

Webinar Metrics 122

Webinar Metrics Promotion Tips Paid Social Agency 122

SmartBug Media

AUGUST 17, 2022

If you’re trying to prepare for INBOUND to get the most you possibly can out of the conference, you’re in the right spot — and you might enjoy reading what could be considered the prequel to this article, “ Must-Have Packing List for INBOUND22.”. Is your mission to connect with like-minded INBOUNDers to create a trusted collaboration network?

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105