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10 Tips to Craft the Perfect Social Media Profile

Hootsuite

That’s why making sure you’ve nailed your brand’s social media profile isn’t optional — it’s critical. But a good social media profile goes beyond a first impression. To keep it simple: Yes, your social media profiles matter.

Profiling 114
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9 Ways to Increase Your Brand Visibility

Oktopost

Visibility is a key precondition when it comes to generating engagement. Leverage Social Listening. Foster Community on Social Media. Engagement: The amount of people who engage with your brand across social networks. Do people talk about you on social media?

Brand 72
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8 Important Social Media Integration Strategies to Implement in 2021

Hootsuite

Social media integration gives your audience more ways to engage and interact with your brand. In fact, with the right tools (which we’ll show you) you’ll be able to integrate social media with your website, email, and other channels today. Why is social media integration important?

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How marketing on Reddit works (and how to do it right)

Sprout Social

With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. Not to mention that content originating from Reddit tends to score huge numbers on social media. Discover unique user-generated content.

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10 WordPress Contest Plugins for Your Next Viral Giveaway

Optinmonster

Plus, it can also increase your email list and social media follower counts. The premade templates and user-friendly visual builder get your contests launched in minutes. And you don’t have to worry about spam or fraudulent entries, either.

Viral 66
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TikTok comments: Everything you need to know to drive engagement

Sprout Social

The goal is comment-generated reach, so if a brand earns a top comment or video response, they’ve struck virtual gold. An abundance of comments signals to the algorithm that a lot of users are interested, so it pushes it out to more FYPs. Generate engagement with a call to action.

Viral 66
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How to promote your Instagram: 13 ways that actually work

Sprout Social

Not only that, but you can freely post snap after snap without worrying about spamming your fans. Cross-promote your Instagram posts across other networks. Cross-posting your content to other social platforms is a no-brainer to get even more of an ROI out of your Instagram presence. Although cross-promotion is a smart move, bear in mind that each social platform has its own best practices. After all, social media at large is becoming increasingly pay-to-play.

Social 83
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How to Grow Your Facebook Group From 0 to 10K Members Without Spending a Dollar

Single Grain

In fact, they’ve been around for a decade, making them one of the social network’s oldest features. Major brands have enjoyed significant success from creating and growing their own groups, and Facebook head honcho Mark Zuckerberg has stressed that he wants them to play a bigger role in the site’s everyday user experience. You might already be posting regularly across multiple social networks, alongside a host of paid and organic search activity.

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Spotlight: The Truth About Content Trends to Avoid Now

nDash

Because we’re inundated with content daily – emails, social media posts, press releases, you name it – it’s easy to get caught up in the momentum and make mistakes. Your content marketing plan is far more than writing and posting blog posts with an occasional social media share.

Trends 52
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What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

To sum it up, as I said a few years ago, the right content is “a vehicle that can deliver us from the throes of the ‘death by SPAM’ illness that still persists in many marketing organizations.” It’s not about posting on social media.

Question 199
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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Gaining the trust, engagement and attention of Instagram users is no a walk in the park either. While the agency expects that number to increase to roughly 71% by 2017, there’s still a lot businesses can learn about the social network. With a half-a-billion active users on Instagram, there are massive opportunities to get seen. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015.

Social 53
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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Generate Leads.

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How Reddit Marketing Can Fuel a Passionate Fanbase

Content Standard

Reddit, the so-called “front page of the internet,” is emerging as the dark horse of social media marketing. While Reddit may seem like an untamed version of the social network landscape, brands that do successfully navigate the platform can earn big wins. Unlike Facebook, Twitter, and Instagram, which have experienced slow to stagnant user growth, Reddit continues to make big gains. fewer users posting personal content.

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B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. A combined 59% of B2B marketers have only a basic social media presence (45%) or are not actively engaged in social media marketing (14%).

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Industry benchmarks to inform your social media presence

Sprout Social

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers.

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How 10 Brands Use Reddit for Marketing

Hubspot

If you've ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. When EA replied to a comment in a thread discussing a game they created, users quickly pressed the down arrow symbol to downvote it. This moved the comment lower and lower in the thread until it was buried under other posts from users. Social Media Marketing

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The Laws Marketers Need to Know to Avoid Legal Backlash

Hubspot

social network, Path. CAN-SPAM Act. The CAN-SPAM Act (or the 'Controlling the Assault of Non- S olicited Pornography And Marketing Act of 2003') is a law that outlines rules for commercial email, establishes requirements for commercial messages, provides email recipients with the right to make you stop emailing them, and lays out big consequences for violations of the Act (such as penalties of up to $16,000 for each separate email violation).

Hubspot 53
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8 Mistakes Brands Make With Instagram

Hubspot

The Facebook-owned app was one of the fastest growing major social networks in 2014 , and is now home to more than 300 million accounts. In addition to the network’s impressive growth, users are also highly engaged with the platform. Each day, half of all users use the app and spend an average of 21 minutes on the app. Instagram is quickly turning into the go-to network for brands looking to drive engagement. Social Media Daily

Hashtag 61
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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Blogger supports single or multi-user blogs.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership.

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7 Creative Ways Nonprofits Can Use Social Media to Drive Donations

Hubspot

But thanks to the power of social media, this grueling task can be made much easier in several ways. A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. And acknowledging their support, especially on social media where all their friends can see it, makes them feel special!

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7 Tips on How to Engage Your Customers Through Social Media Strategy

Biznology

Social media marketing remains the most engaging—if not the most effective—technique in your business arsenal. Sure, your customers spend every day socializing with each other online, but this creates a perfect opportunity for you, as a brand, to inject yourself into the conversation. According to Ambassador , 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. Engagement is at the heart of any good social strategy.

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A Shortish History of Online Video

Vidyard

And it’s no surprise that when the internet rolled around in about the same time frame, it would take less than 30 years for video to become one of the primary, and most exciting uses of this new communications network. Animations like the infamous Badgers video arrived in 2003, and were widely shared privately before Flash-focused websites like Newgrounds opened up to user-generated content. Connecting with users had gone from a television battleground to an online one.

Online 92
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Your Facebook Activity is Now an Ad

readwrite

Does this sort of user-generated advertising sound familiar? Twitter’s Promoted Tweets service was introduced last spring , offering advertisers similar options for generating ads from the social networking site’s content. In November, Twitter announced it would begin rolling out the Promoted Tweets into users’ timelines, too, through its partner, HootSuite, a provider of a popular Twitter client application.

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Your Facebook Activity is Now an Ad

readwrite

Does this sort of user-generated advertising sound familiar? Twitter’s Promoted Tweets service was introduced last spring , offering advertisers similar options for generating ads from the social networking site’s content. In November, Twitter announced it would begin rolling out the Promoted Tweets into users’ timelines, too, through its partner, HootSuite, a provider of a popular Twitter client application.

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How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Tags: blogger-relations , pitching-blogs Related Posts You May Enjoy Reading: Blogger Relations 101 Public Relations Spam and the Bad Pitch Search Marketing News Blog No Blog?

Blogger 40