How to Learn Social Media Without Getting Scammed


This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. McBroom’s is a particularly egregious example of social media courses that are accused of being flops, or outright scams.

How to create a viral video for social media marketing

Sprout Social

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success. What is a viral video?

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9 social media marketer predictions for 2022

Sprout Social

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. More senior-level marketing roles will call for social media experience.

2021 Social Media Updates


Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Social media updates for Clubhouse.

7 Best WordPress Social Media Plugins to Boost Your Followers


Are you looking for the best social media plugin for WordPress to increase your followers? Social media is one of the biggest tools for companies to grow. But how can you leverage the website you already have to increase your following on social media?

How to Increase Sales With Social Media: 9 Expert Tips


Do you want to learn how to increase sales with social media? Social media can be one of the best ways to connect with your audience and get your company in front of countless numbers of prospective customers. How to Increase Sales With Social Media.

Your Marketing is Not Going to Go Viral – And it Doesn’t Matter


Here are a few thoughts to keep in mind: Redefine Viral. In fact that’s true whether you want to be viral or not. It may be the case that the viral marketing ideas you’ve seen were each created in one moment of brilliant inspiration, but I doubt it. The post Your Marketing is Not Going to Go Viral – And it Doesn’t Matter appeared first on Biznology. The chances of you being the next Dollar Shave Club guy or Will it Blend mad scientist are slim and none.

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How to Raise Awareness on Social Media: 5 Totally Unique Strategies


Are you trying to learn how to raise awareness on social media, but not sure how to go about it? Social media can be one of your company’s biggest assets. How to Raise Awareness on Social Media. Build Custom Campaigns for Social Traffic.

The Data Behind Viral Marketing Events

Brandwatch Marketing

PACIFIC used Crimson Hexagon to analyze the social media response to 19 of the most memorable viral marketing moments in recent history. In doing so, they have created an invaluable resource for marketers: a data-backed, three-step framework for understanding those elusive, mysterious viral moments. Marketing Mike Baker going viral marketing viral viral marketing viral moments

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Viral Marketing: How to Create a Viral Social Media Marketing Campaign

Viral Marketing: How to Create a Viral Social Media Campaign” is a guest post written by Hanson Cheng. Social media fame is one of the best ways to do so but driving a viral campaign is rather complicated. What is Viral Marketing?

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Upworthy’s Top Takeaways For Creating Viral Content


by Joel Rothman | Tweet this Upworthy has been called the “fastest growing media company in the world”. Here are some tips every content marketer can learn from to support viral content: 1. Use social networks to find content people are already talking about. Upworthy looks at social networks to see what information is being talked about. If their friends who haven’t heard of you share, you have a way better shot t viral gold.

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Fintech Social Media Marketing Done Right


Why Fintech needs social media. Social media is a critical channel for fintech and finserv companies, but it can be an ongoing challenge as well. But social media is where your audience is, and it’s where they want to engage with you.

Being funny on social media can drive serious business

Sprout Social

Look, it isn’t essential to be funny on social media—but my goodness, it helps. Humour is a hugely powerful currency on social, but beyond likes and engagement, how does cracking a joke on social media actually impact your bottom line?

How different generations use social media: A complete guide

Sprout Social

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. The score on Generation Z and social media.

How to Plan Your Social Media Strategy for Better Engagement


If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking. If you aim to leverage those channels, you will need to develop a social media strategy. Here, you will see: What is a social media strategy?

The Viral Coefficient: Your 2020 Guide to Viral Marketing

Martech Advisor

Going viral can give your brand and product immense publicity, generate brand awareness, and acquire new customers. But how does viral marketing work? What is the Viral Coefficient and the Viral Cycle Time? Before we begin, let's first understand what viral marketing is.

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Growing Your Social Media Audience

Sprout Social

In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. How to create achievable social media goals.

How to Use Social Media for Affiliate Marketing


From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Choose the Right Social Media Platform.

The social media video statistics marketers need to know for 2022

Sprout Social

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.

6 ways to create content that will go viral


There’s one thing we have seen over the last few years, and it is that compelling content will “go viral.” Follow the social media leaders. If you know what your target audience is doing on social media, you can turn that knowledge into power. When someone considers sharing content, it’s because they think it is social currency. Make your blog post a list; this significantly increases your chances of going viral.

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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential.

Making Sense of Social Media Sponsorships and Partnerships


Just a few years ago, a top brand or company might have talked about “sponsoring” a top social media influencer or thought leader. That might sound like a scary new world for top social media influencers, filled with terms like return on investment (ROI) and key performance indicators (KPIs), but it can also be very liberating. The changing dimensions of the social media world. How to win social media partnerships.

Small Manufacturers Use Social Media Effectively

Industrial Marketing Today

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I needed to find some real-world examples of manufacturers using social media effectively.

Social Media and Content Marketing


We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. So am I talking about social media now? Photo credit: Fora do Eixo.

What Makes Ads Go Viral?

The Effective Marketer

Looking for a recipe to get your new video to go viral? In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Some people share it for ‘status’, or to rank up higher in social media circles, or to be seen as savvy in a subject. The Science Behind Viral Videos. Content Marketing Social Media hbr viral ads viral video

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Some Social Media Mistakes Are Fatal and Other Social Media News


Social media marketing. This Week's Friday Five: Social Media. 5 Fatal Mistakes That Will Kill Your Social Media Marketing Campaign. Social media marketing is a highly rewarding strategy, but it’s also a volatile one. One great post, timed perfectly, could go viral and send thousands of visits and new followers your way. 5 Ways to Use Storytelling in Your Social Media Marketing. Social Marketing

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. We discussed how to make your storytelling more viral by connecting with emotion. Here are three key takeaways from the webinar: What is viral content? Connect with Emotion – This is the key to being memorable and getting that story to go viral!

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What not to do on social media in 2021

Sprout Social

So instead of trying to anticipate the next big thing for 2021, we’re going in the opposite direction and sharing what not to do on social media based on what we learned in 2020. The social media do’s and don’ts for 2021. Don’t forget to prioritize social customer service.

How to Measure Social Media Success


When it comes to social media marketing, it may seem like every competitor out there is trying to grab your customers’ attention. Volume also refers to the number of social mentions and brand-related hashtags circulating throughout social media platforms.

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009.

The Complete Social Media Marketing Guide

Brandwatch Marketing

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Should you start doing social media marketing?

6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. 6 social campaigns that captivated the internet in 2021.

What the BlackBerry Twitter debacle taught us about social media


Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. If your brand’s integrity is important for you, you might consider revising your ‘rules of engagement’ for social media. This is a well-observed social phenomenon known as the Streisand effect.

Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. 3 reasons to include social teams in multichannel campaign planning. Trust your social media manager.

20 Winning Social Media Campaign Ideas for 2020

Martech Advisor

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. Virality. Learn More: What Is Social Media Marketing?

5 goals you can accomplish with social media video marketing

Sprout Social

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals.

10 Reasons You’re Losing Followers on Social Media

Outbound Engine

When you started building your business’s social network, you likely had a number of goals in mind. But one thing you definitely didn’t hope for was losing followers on social media. It’s unrealistic to think each social media post will be a viral sensation.

How to Lure Readers to Your Blog from Social Media

Writing on the Web

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. Use Social Media to Gauge Reactions Toward Your Content.

Don’t Be a Social Media Harlot!

Tomorrow People

Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Are you the sort of social media user that likes to post, tweet, reply, retweet, repin and share left, right and centre? Don’t get me wrong; social media is all about interaction, and yes, you can and should talk to strangers. Social media users who are all about racking up the numbers should take heed.

How to Leverage Interactive Posts for Social Media?


How to Leverage Interactive Posts for Social Media? . If you are looking for effective ways to improve your engagement on social media, you’ve come to the right place. In this blog, we are going to discuss how you can engage better with interactive posts for social media.