Sword and the Script | B2B

AUGUST 15, 2023

38% are conducting a more detailed ROI analysis; 31% are spending more time researching purchase decisions ; 24% are altering decision timelines based on changing business needs/priorities; 24% are spending more time using social media to research vendors ; and 23% are relying more on peer recommendations or review sites.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Does the vendor seem to understand our business and our marketing needs? Find out how quickly the vendor responds to the implementation of new SERP features and begins tracking them.

Enterprise Management 101

Enterprise Management Digital Asset Management Work Management Marketing Management 101

Only B2B

OCTOBER 5, 2021

How To Select Intent Data Vendor. Your business needs a reliable data vendor. As a result, you must inquire with your vendors about the platforms they monitor. Registrations for webinars Participation on social media Visits to websites and blogs RSVPs for events Buttons on advertisements.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

BOP Design

OCTOBER 20, 2021

What should B2B companies share on social media? Should B2B companies even be active on social media? What social channels are the best for B2B companies? B2B companies should be connecting with their clients and prospects on social media. Stick around and give it a read. Awards or Milestones.

Social Media 105

Social Media B2B Thought Leadership Paid Search Agency Companies 105

KoMarketing Associates

MARCH 31, 2015

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process. What This Means for B2B Marketers.

Vendors 120

Vendors Social Media Customer Surveys B2B 120

Martech

MARCH 7, 2023

Social media platforms are an important arena for consumers to talk about brands that affect their lives. That’s why Haleon assembled an in-house team to own social media for their many over-the-counter products. and North America social intelligence lead for Haleon, at The MarTech Conference. Image: Haleon.

Social Media 74

Social Media Media Marketing Management Conference 74

Webbiquity

AUGUST 2, 2018

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. The reason?

Social Media 143

Social Media Media Marketing Management Allocation 143

KoMarketing Associates

SEPTEMBER 19, 2018

However, new research suggests that marketers are most frequently turning to social media to meet their goals. The 2019 Definitive Guide for Building a Marketing Strategy that Influences B2B Sales” report and found that 70 percent of marketing executives now use social media for business purposes.

Social Media 138

Social Media Marketing Report Social Marketing Media 138

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. A lot of vendors excel at one thing, but are lacking elsewhere. Answer: Very unlikely. .

Marketing Automation Services 95

Marketing Automation Services Enterprise Management Work Management Marketing Management 95

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. Research Recommendations.

Vendors 110

Vendors Research Top of Funnel Tips 110

KoMarketing Associates

JANUARY 8, 2019

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them.

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

Webbiquity

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.

Social Media 100

Social Media Vendors Media B2B 100

Seismic

MARCH 25, 2022

Social media plays a role in our personal lives, but it’s also a powerful tool for every business. Maybe your organization is in the early stages of its social selling journey or looking to take things to the next level—we’d like to help you develop best practices to drive sales on LinkedIn and social media.

Social Media 98

Social Media Linkedin Top of Funnel Lead Ranking 98

Oktopost

JUNE 1, 2023

Without the right approach, leveraging social media can feel like a constant source of friction. Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. Constraints on time and resources.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Social Media 62

BOP Design

NOVEMBER 6, 2020

Social media can be both a polarizing and connecting medium. At its core, however, social media founders intended it to be a platform that connects people, be it college students with their peers, professionals with other professionals, or small businesses with local customers. Be thoughtful. Be Responsive.

Social Media 95

Social Media Marketing Budget B2B Thought Leadership Peer-to-peer 95

Customer Experience Matrix

AUGUST 25, 2016

Our tour of sub-functions from the Raab Guide to ABM Vendors has now reached Execution. Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. This narrows the field drastically.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

FEBRUARY 5, 2012

Last week's post took a horse race approach to data from our newly available B2B Marketing Automation Vendor Selection Tool (VEST): who’s ahead, who’s behind, and who is coming on strong. The VEST survey, covering nearly 200 items per vendor, answers that question in glorious detail. Real marketers care about what the systems can do.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

KoMarketing Associates

MARCH 30, 2017

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. Key Benefits of Social Media Marketing.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Sprout Social

NOVEMBER 11, 2021

Integrations vary per vendor and so does the quality. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. .

Social Media 105

Social Media Stats Software Social Marketing 105

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Social media experts like Gary Vaynerchuk say that Snapchat will be great for B2B! This is so true.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. They provide three basic functions: - send messages via social media.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Biznology

JUNE 13, 2017

So, while I need to call what I am doing social media marketing and micro-influencer marketing , what I am really doing is public relations and public affairs — and it’s always been this way. Done right, both social media engagement and influencer outreach are personal, person-to-person.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Customer Experience Matrix

AUGUST 22, 2016

Last week’s posts introduced our new Raab Guide to ABM Vendors ( buy it here ) and introduced a framework four process ABM steps, six system functions, and six key sub-functions. But the sub-functions are still important for stack design and vendor selection. Let’s start with the first sub-function, External Data.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

PureB2B

APRIL 29, 2022

The importance of social media in B2B marketing is no longer up for debate, and any business worth its salt should have presence on at least one social platform. And sure, this can keep your social channels coasting along well enough. One way to do this is to move from a reactive social media strategy to a predictive one.

Social Media 62

Social Media Media Ideal Customer Profiles Forecasting 62

KoMarketing Associates

AUGUST 29, 2018

Social media (85 percent) followed closely behind, followed by company websites (75 percent) and email newsletters (71 percent). Less than 50 percent stated that they consult vendors’ product websites. Recently, Clutch conducted a survey to determine how and where B2B audiences are encountering business-related content.

Social Media 120

Social Media B2B Media Purchase Intent 120

ViewPoint

NOVEMBER 8, 2017

The contact’s LinkedIn profile (do you share mutual connections, have we worked with a previous employer of the prospect, does the prospect write, tweet or otherwise use social media for any common areas of interest?). The subjects of the prospect’s tweets. A general online search to see what pops up.

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. You can design an assessment and share it with your existing clients, or you can take it a step further and share it on your social media accounts to get more extended reach.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Contently

APRIL 12, 2019

Instead of the big splashy commercial like Pepsi’s featuring really good looking people using hot-button topics as a way to sell soda, brands that thread their message into what they do very delicately, using social media as a needle, tend to do best. “We ” It was a huge deal to admit that in those pre-social media days.

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: contact vendor. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. Can I do this on my own?

Vendors 62

Vendors Research Top of Funnel Tips 62

PureB2B

SEPTEMBER 16, 2020

In the world of digital and social media marketing, one thing remains true- it’s hard. So, it’s worth asking, do I need a content syndication vendor to do this for me? Will that vendor/ partner make my job easier, or can I do this on my own? This can create vendor fatigue over time. Research Recommendations.

Vendors 62

Vendors Research Top of Funnel Tips 62

ClickZ

AUGUST 14, 2020

Top challenges businesses face with existing B2B vendors. Our Pulse Survey helps you look into the cracks with reasons why technology vendors could be losing business. How competitive pricing is a major reason for buyers to switch vendors. Social media marketing & monitoring (Category – Social & Relationships).

Marketing Management 105

Marketing Management Vendors B2B Marketing Mobile Advertising 105

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

KoMarketing Associates

MARCH 5, 2015

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. While my colleague Mike Pickowicz detailed some of the innovation in social media advertising earlier this year, new opportunities continue to arise.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

Oktopost

OCTOBER 17, 2017

In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. With a myriad of social media vendors out there, it can be an …

Marketing Management 90

Marketing Management Social Media Buy Social Marketing 90

KoMarketing Associates

SEPTEMBER 8, 2015

For example, one prospect recently contacted because they felt their existing PPC vendor was failing to grow with their organization. That plan includes three core components: pay per click advertising, social media marketing, and search engine optimization. We receive a lot of questions about our “online marketing process”.

PPC 120

PPC Social Media SEO Marketing Management 120