A 10 Step Guide To Creating A Social Media Marketing Plan

Webbiquity

billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade. Determining your social media goals and defining objectives.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Seven Key Categories of Social Media Marketing Tools

Webbiquity

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

Why Social Media Matters for B2B Vendors

Webbiquity

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

Vendor 229

How B2B Marketing is Changing in 2018

lead generation tactic, followed by social media. It’s viewed as the most effective lead gen tactic, followed by social media. year, followed by social media. online and through other channels before they actually reach out to the vendor. Using social.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Survey Says: Your Blogging and Social Media Efforts Are “Not a Factor” in B2B Vendor Selection

KoMarketing Associates

Last year, we learned a lot about the objectives of the B2B buyer and how vendors may miss opportunities to connect and provide further value through their website presence. One of those points was in the impact of social media and blogging on the vendor selection process.

Vendor 296

You’re Wasting Your Time on Social Media

Webbiquity

At some point today, a social media marketer is going to get fired. They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. For many companies, it may pay to virtually skip social media altogether.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

Impact of Social Media and Blogging on B2B Vendor Selection

LEADership

The process of B2B vendor selection which traditionally was based on performance indicators of service, delivery, quality and price is now based on all of these, plus evolving factors such as just-in-time communication, process improvement and efficiency, enhanced supply chain management, etc.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors.

Report: 70% of Marketing Executives Use Social Media for Business Purposes

KoMarketing Associates

However, new research suggests that marketers are most frequently turning to social media to meet their goals. About 39 percent of those who are buyers say that social media has actually influenced their most recent decision to choose a vendor.

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

Social media advertising has been making leaps and bounds in the level of sophistication, targeting capabilities and opportunities being presented to marketers. Why Should B2B Marketers Care About Product Advertising in Social Networks?

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” by Social-Hire.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?

Are you a social media polymath?

Biznology

Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. What are you about outside of social media marketing and digital PR?

Survey: Facebook Leads the Way Among Marketers Who Use Social Media

KoMarketing Associates

Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most? Marketing Executives and Social Media Use. It isn’t just the average marketer who is using social media to achieve their top objectives.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below).

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ?

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. B2b vendors?

Social Media is Simpler Than You Think

Webbiquity

Social Media Demystified. In reality, social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.

The Real Truth About B2B Marketing And The Social Media Platforms You Need

ANNUITAS

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. Blog B2B Social media Social media strategy

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. What role does social play in a brand’s overall online visibility?

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In social media, as in physical training, it takes time to see substantial results.

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person.

The B2B Small Business Marketing Guide to Crushing it on Social Media

B2B PR Sense

Can a boring, unsexy B2B company rock social media? Marketing guru, Jay Baer , says it best: "Social media can be MORE transformative for a B2B company than a B2C company. How and when to complement your social media with paid media.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

Social Media Success Starts with Listening

Webbiquity

The grandmotherly maxim, “The good Lord gave you two ears but only one mouth for a reason&# applies to social interactions in general, but is nowhere more critical than in social media marketing. Tag them on social bookmarking sites.

How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

What do buyers say is the most important signal of vendor credibility? What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources.

Five Big Shifts in Social Media Marketing

Webbiquity

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

2015: The year social media listening grows up

Biznology

I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. The reason that’s important in social media listening is that you don’t get much value from analyzing the wrong social listening data.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics.

5 Myths of Social Media Marketing

Marketing Action

Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies? Myth #1: Social Media is Only for B2C Companies. Myth #4: Social Media Doesn’t Have a Clear ROI.

Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Here are seven valuable ways to use social media for business beyond direct selling or lead generation. Social media brings these discussions into the open.