B2B Lead Generation Blog

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Dan Schawbel of Mashable, the social media guide , suggests that you brand yourself for the job you want, not the job you have. Small Business Trends: 13 Creative Ways to Use LinkedIn for Lead Generation. Social Media content marketing lead generation Lead Nurturing Tweet You need to rethink the way you use LinkedIn.

Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Invite them to subscribe to an online newsletter, attend online events, or connect via social media. Lead Generation: Trends in 2012 marketing budgets.

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Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

The team mined data, tracked trends and “put as many statistics as we could into showing the power of gamification,” she says. In the morning, it was introduced to more than 60,000 employees at Siemens via their managers, who underwent communication training about the program and provided a toolkit, including a review of social media policies. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn.

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Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

B2B Lead Generation Blog

The DMA report found that the phone and e-mail produced the highest response rates respectively—among direct marketing media channels in terms of generating leads. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

5 tips to build more relevant and engaging lead nurturing emails

B2B Lead Generation Blog

I realize that new social media trends have opened up many avenues in which marketers can create and nurture relationships. A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main lead nurturing tactic.

Podcast: A new role for sales as expert content filters

B2B Lead Generation Blog

This trend actually creates an opportunity for those who think and act like trusted advisors. It was built in collaboration with established media companies like Business Week, ZDNet and BNET. I see it as a social media site (that doesn't focus on social media) but rather looks at real meat and potatoes sales and marketing. I just had a great interview with Robin Carey, co-founder of the Customer Collective.

B2B Lead Generation Blog: Lead Generation via Industry Experts

B2B Lead Generation Blog

Secondly, experts - stay experts - by continually updating their knowledge of industry trends, information, key players, tools and ideas. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

BtoB 2010 Lead Generation Guide

B2B Lead Generation Blog

The guide contains information about trends, expert columns, market statistics and vendor lists. BtoB Magazine just published their 2010 Lead Generation Guide. I recommend you check it out.

B2B Lead Generation Blog: 10 things marketers will focus on in 2005

B2B Lead Generation Blog

" 3 of the top 10 trends are: CMO scrutiny Efficacy measurement Better lead management Top Marketing Trends: 10 things marketers will focus on in 2005 FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Looking for a little marketing wisdom?

B2B Lead Generation Blog

According to the editors at Sherpa, there were three main trends represented in this year’s edition: 1.    Build Social Networks - Marketers are starting to see the value of building relationships using LinkedIn, Facebook, YouTube, Twitter and blogs. There are some interesting “Case Studies” that will hit home for marketers investigating ways to integrate social media marketing into their 2009 plan.

B2B Lead Generation Blog: How Podcasts Impact B2B Purchase Decisions

B2B Lead Generation Blog

They just announced the results of a joint research study on the emerging role of new media, particularly podcasts , on B2B technology purchase decisions. To learn more about the Emerging Media Series study visit, Podcast Study Report.

B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic

B2B Lead Generation Blog

Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends.

B2B Lead Generation Blog: Using thought leader content as a lead generation tool

B2B Lead Generation Blog

Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy). B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

The 17 Best Social Media Management Tools

Webbiquity

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

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The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Four steps to stay on top of social media trends

grow - Practical Marketing Solutions

How can a busy marketer possibly keep up with these social media trends? Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. How can a busy marketer possibly keep up with these social media trends?

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

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4 Trends which Will Change Social Media Marketing on Twitter in 2017

B2B Marketing Insider

I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […].

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23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media Explained. Really.

grow - Practical Marketing Solutions

With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. But this is not just another social media book. Buy Social Media.

3 Tips for Using Social Media for B2B Marketing

Webbiquity

Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. But with the right knowledge and strategy, social media can be an invaluable part of a B2B online marketing plan. Use Social Media As a Content Springboard.

The 6 Most Important Social Media Trends of 2017

Contently

Social media—once a competitive, dynamic space—has gotten predictable. And you’ll notice I only brought up Facebook news, since it’s now by far the most significant social media player. Here are six social media trends that marketers should know about.

7 Trends That Will Change Social Media in 2017

Hubspot

We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered.

The first step in social media marketing is not social media

grow - Practical Marketing Solutions

“I’m kind of overwhelmed,” he wrote me, “I’m trying to get a social media program going and I really don’t know where to start.” Shouldn’t I dive into social media for them? Shouldn''t I dive into social media for them?

The new standards for strategy and social media success

grow - Practical Marketing Solutions

I was recently interviewed for an international business magazine and offered my views of digital marketing transformation, social media success and the skills needed to succeed today. Is the organization ready for a public social media presence? By Mark Schaefer.

6 Trends Highlighted at Social Media Marketing World

Modern Marketing

by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. The following are 6 key trends derived from the report. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more.

36 Sensational Social Media Stats and Facts

Webbiquity

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.

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Why Every CEO Should Have a Social Media Presence

Onalytica B2B

We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. WHY SHOULD I BE ON SOCIAL MEDIA?

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

What trends will drive B2B marketing over the next three to four years? Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Social media benefits are unclear.

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How to set up a Social Media Command Center

grow - Practical Marketing Solutions

Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members.

Why “rich content” is central to your social media strategy

grow - Practical Marketing Solutions

This was long before “influence marketing” was a thing and I called this new trendsocial scoring.” She was doing research for an article on this new trend of influence marketing and found my article through a web search.

Social media trends that are colliding in 2013

grow - Practical Marketing Solutions

There is nothing more fun than thinking about how tech trends and humanity are colliding and there is no better time to write about it than the beginning of a new year. New trend: The optimized self. New trend: Facebook Fatigue. New trend: Traditional universities in crisis.

A 6-step plan to determine your social media strategy

grow - Practical Marketing Solutions

6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. Some time ago, I wrote one of the blog posts I am most proud of, describing a six-step process that will lead you to a social media strategy. Related Stories Social Media Explained.

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.

Is social media engagement still a thing?

grow - Practical Marketing Solutions

Remember when social media was about engagement? I could argue that the biggest trends we are witnessing are all about NOT engaging! Does it still have a place in the social media eco system? Our podcast is also broug ht to you by Voices Heard Media.