KoMarketing Associates

JANUARY 18, 2023

Although marketers have seen the potential of leveraging social media, new research indicates that they are aware of users’ eroding trust in these platforms. As a result, they may begin to scale back their investment in social media in the coming months. Wavering Confidence in Social Media Marketing ROI.

Social Media 214

Social Media Trust Marketing Social Marketing Marketing Report 214

Search Engine Journal

MARCH 10, 2023

Compare your social media performance with brands in your industry in the 2023 Social Media Benchmarks Report. The post Social Media Engagement Rates Dropping Across Top Networks appeared first on Search Engine Journal.

Social Media 103

Social Media Media Advertising Benchmark Branding 103

Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

B2B Marketing 240

B2B Marketing Social Media Social Marketing B2B 240

KoMarketing Associates

JUNE 7, 2022

As B2B marketers continue to explore the benefits of social media marketing , new research indicates that they remain invested in Facebook and LinkedIn, in particular. Instagram followed behind in third place, with 19% of B2B marketers naming it their most important social networking platform.

B2B Marketing 251

B2B Marketing Social Media Social Marketing B2B 251

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything.

Social Networks 278

Social Networks Social Media Network Marketing Social Marketing 278

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Social Media 144

Social Media Enterprise Management Work Management Marketing Management 144

Webbiquity

APRIL 12, 2022

A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. The dynamics of a social media crisis are similar to social proof.

Social Media 242

Social Media Marketing Management Media Planning 242

Marketing Insider Group

SEPTEMBER 20, 2021

But when you’re dealing with large social media audiences, you need to not only think about who you’re talking to but where they spend their time and what you want to achieve by engaging with them. There are so many social platforms, and new ones are popping up every single day. Define Your Social Media Goals.

Buyer Personas 319

Buyer Personas Social Media Media Webinar Metrics 319

KoMarketing Associates

JULY 27, 2021

B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. This was followed by LinkedIn (35%) and Instagram (16%).

B2B Marketing 295

B2B Marketing Social Marketing Social Networks Network Marketing 295

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

B2B Marketing 341

B2B Marketing Social Media Social Marketing Planning 341

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

B2B Marketing 359

B2B Marketing Social Media Social Marketing B2B 359

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 252

Social Media Work Management Marketing Management Promotion 252

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. The reach of each network is as follows: Ø Facebook page 1-2% average. This save or repin is a great way to engage with others and network on Pinterest.

Social Media 360

Social Media Advertising Channels Media Advertising Agencies 360

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. This form of marketing focuses on getting existing consumers to talk about your brand, products, or services by providing feedback, reviews, and/or social references.

B2B Marketing 285

B2B Marketing Social Media Social Marketing B2B 285

Oktopost

AUGUST 15, 2022

Social media has come a long way from when it first appeared on the web. Long before any of us knew or understood the potential behind social media, the first iterations were popping up to connect us all to the rest of the world. Let’s take a look at the history of social media.

Social Media 174

Social Media Media Paid Search Agency Social Marketing 174

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Social Media 93

Social Media Verticals Media Social Networks 93

Sprout Social

SEPTEMBER 5, 2023

There’s something awe-inspiring about watching #CleanCore videos on social media. Managing a brand’s social media presence is time-consuming, so removing the clutter that overcomplicates your processes improves your team’s output and makes room for more meaningful work. Optimize your social media workflow Planning.

Social Media 119

Social Media Efficiency Media Work Management 119

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand. What can social media scheduling tools do?

Social Media 129

Social Media Social Marketing Planning Enterprise Management 129

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. To prove how social fulfills business objectives, it’s essential to dig deeper. What is social media data?

Social Media 126

Social Media Media Ideal Customer Profiles Analytics 126

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Social Media 97

Social Media Enterprise Management Work Management Marketing Management 97

Search Engine Journal

SEPTEMBER 6, 2022

Learn more about the types of social media networks and identify which ones benefit your brand. The post 5 Types Of Social Media Networks And The Benefits Of Each One appeared first on Search Engine Journal.

Social Media 91

Social Media Media Branding Brand Identity 91

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are 13 solid video content ideas to bolster your social media presence: 1. Simply post the video onto your social channels with a strong CTA to the text.

Social Media 118

Social Media Top of Funnel Traffic Media 118

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 115

Copywriting Social Media Media Practices 115

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Work Management 145

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. In this post, we’re going to explore some of the metrics we’ve been finding that shows some patterns of success (or non-success) for B2B businesses leveraging paid social ads. lead-to-win ratio. Yes, you read that right.

Paid Social Agency 98

Paid Social Agency Social Media B2B Advertisements 98

Convince & Convert

JULY 24, 2019

From a marketing perspective, there is no such thing as “social media.” ” It’s nearly pointless to think of social media as one thing, because the audiences, use cases, technology, algorithms, optimal cadences and other characteristics of each social platform continue to diverge.

Social Media 113

Social Media Marketing & Strategy Media Content 113

Sprout Social

AUGUST 30, 2023

Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. But empowering other teams to tap into social for business insights and create content—for your channels or theirs—requires the right training. Think: posting anxiety or brand risk.

Social Media 101

Social Media Media Training Branding 101

Sprout Social

MAY 3, 2023

In today’s new social media landscape , engagement is right up there with entertainment and with good reason. Active social media communities build hype around a brand, providing organic amplification for launches and promotional activities, alike. What is social media community management?

Social Media 101

Social Media Communities Work Management Media 101

Biznology

OCTOBER 27, 2020

If you’re struggling to improve your website’s traffic, consider reaching out to your customers through some of the currently popular social media platforms. These are the 5 most effective ways you can use social media to your advance. Choose the Right Social Media Networks for Your Business.

Social Media 197

Social Media Media Traffic Social Marketing 197

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 137

Social Media Media Social Marketing Top of Funnel 137

Search Engine Journal

SEPTEMBER 2, 2020

Discover the three types of "shows" you need to be producing in social media nowadays that can get you better and more targeted results. The post Get More from Social Media: Why You Must Think Like a TV Network via @brentcsutoras appeared first on Search Engine Journal.

Social Media 133

Social Media Media Content Marketing Social Marketing 133

Sprout Social

JANUARY 11, 2023

They ask you to quantify your team’s performance across social channels and accounts, and explain how your performance influences company goals. You know raw social data is complex, and sharing it with people who have limited hands-on-the-keyboard social experience is ineffective. What is a social media dashboard?

Social Media 117

Social Media Template Media Branding 117

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. However, no business can reap the benefits of social media if it’s not able to protect its accounts from hackers. Quick Links: 6 Common Social Media Security Risks. Unattended Social Media Accounts.

Social Media 127

Social Media Media Marketing Management Phishing 127

Bannersnack

JUNE 19, 2023

14 minutes read If you’re a marketer looking for a social media sizes guide, you’ve landed in the right place. Whether you’re looking to update your business profile pages, run social media ads, or want to engage your followers with exceptional content, this social media sizes guide will help you juggle all of your social accounts.

Social Media 98

Social Media Media Social Marketing Network Marketing 98

Go Beyond SEO

FEBRUARY 20, 2023

Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform.

Social Media 88

Social Media Media Marketing Analytics Tools Best Practices 88

Search Engine Journal

SEPTEMBER 2, 2022

From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of Social Media appeared first on Search Engine Journal.

Social Media 126

Social Media Media Social Networks 126