How Trade Publications Can Capitalize on Content Marketing and Social Media
NOVEMBER 18, 2009
Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Tags: Media Last week I asked the question: will content marketing kill trade publications ?
4 Ways to be a Better B2B Twitterer
JULY 21, 2009
Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. Whether on Twitter or any other social media platform , the key word to remember is "social."
Social Media Ostriches
APRIL 30, 2009
Given the enormous interest in using social media for business purposes, I've been astounded to hear comments like these at recent conferences: "That's all really interesting, but I can't access any of the websites you just talked about. Social Tagging
Social Media - Expertise Without Experience?
APRIL 15, 2009
When it comes to social media, however, MarketingSherpa reported yesterday that a majority of marketers don't believe any experience is necessary to be a social media expert. Their overconfidence in unproven ability can doom social media initiatives to failure."
Social Media Relations vs. Traditional PR Skills
APRIL 22, 2009
The emergence of social media has dramatically changed the role of public relations. As the landscape has shifted from being dominated by one-to-many mass media to many-to-many participatory social media, the skillsets required of PR professionals have changed.
Best of 2009 (So Far): Social Media Marketing, Part 4
DECEMBER 31, 2009
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? What’s In Your Social Media Toolkit? Social Tagging
Diving into Social Media Marketing? How a Social Media Consultant Can Help
APRIL 2, 2009
Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants.
Best of 2009 (So Far): Social Media Marketing, Part 3
DECEMBER 9, 2009
While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. How are b2b buyers actually using social media in their research and buying decisions? Social Tagging
The 4 C's of Social Media
MARCH 4, 2009
Social media is a bit like art—most of us are pretty sure we know what it is, but articulating a common definition can be challenging. There are many definitions of social media floating about of course, they just aren't consistent. Social Tagging
Best of 2009 (So Far): Social Media Marketing, Part 1
OCTOBER 1, 2009
This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).
Best of 2009 (So Far): Social Media Marketing, Part 2
NOVEMBER 5, 2009
Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? Social Tagging
Twin Cities Top 10 Titans in Social Media Announced
DECEMBER 10, 2009
Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. Social Tagging Need to Know
Best of 2008: Social Media Optimization, Part 6
SEPTEMBER 22, 2009
Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).
Social Media + Email Marketing: One Company Doing It Right
AUGUST 13, 2009
Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Email is permission-based interruption marketing; social media is participatory.
Best of 2008: Social Media Optimization, Part 5
SEPTEMBER 3, 2009
How can you make a big splash in social media without a huge budget? Turn your social media contacts into leads, and ultimately customers? He explains how social media, to be effective, requires a significant commitment of time and effort. Social Tagging
Best of 2008: Social Media Optimization, Part 3
JULY 13, 2009
How can you make more efficient use of social media? What are the best examples of organizations using social media for marketing, promotion and interactive PR ? How can you optimize your use of social networking tools like Twitter and LinkedIn? Social Tagging
How to Create a Cool Social Media Email Signature
AUGUST 26, 2009
One of the most popular posts ever on this blog was The Social Media Email Signature , in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people).A Social Media Signature"), then click "Next."
ZoomInfo, Chris Abraham and Me - A Social Media Case Study
MAY 26, 2009
Sure, almost every business on the planet is now using social media in some manner, but do you ever wonder if it really works? After the presentation, Chris posted his content on SlideShare , a leading social media sharing site. Social Tagging
Social Media Best Practices Start with Blogging
SEPTEMBER 5, 2008
There are several different tools and tactics included under the umbrella of "social media"â€”including podcasting, video, social bookmarking, wikis, forums, and social networkingâ€”but the ideal starting point is blogging.
How to Create a Social Media Marketing Strategy
MARCH 24, 2009
MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) Social Tagging Research and Reports
Best of 2008: Social Media Optimization, Part 1
APRIL 6, 2009
Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? How can you maximize your results through social bookmarking sites like Digg? How does social media relate to SEO? Social Tagging
Best of 2008: Social Media Optimization, Part 2
MAY 18, 2009
How should you measure the impact of social media? What are some of the best free tools for monitoring social buzz about your brand or company? Discover these answers and others here in more of the best posts from the past year on social media marketing and PR.
Using Blogs for Social Media Optimization
AUGUST 5, 2008
Blogs are one of six broad types of social media. This post will discuss how PR and marketing professionals can use blogs (even if you don't write your own) to increase brand awareness and credibility; the next will discuss all of the other tools of social media.
Christopher Barger, GM's Social Media Rock Star
JUNE 16, 2008
60% of those under the age of 21 belong to a (online) social network. Blogs now rival traditional media for reach. Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product.
Social Media ROI vs. RONI
JULY 30, 2009
Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. So no matter how much "buzz" there is about the promise of social media marketing or how excited you may be about it, if it hasn't already happened, sometime very soon your boss or client is going to start asking you about the ROI of social media marketing. Social Tagging
Top 100 Social Media Blogs for 2007
NOVEMBER 26, 2007
The VirtualHosting blog just announced their list of the Top 100 Social Media and Social Networking Blogs for 2007. The list is divided into nine categories including Most Popular Social Media, Most Popular Social Networking, Web 2.0,
What's Next for B2B Social Media? FYIndOut Now
JANUARY 28, 2009
It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Social Tagging Web Marketing
Social Media, Cell Phones and Online Shopping: Is Big Brother Us?
NOVEMBER 30, 2009
Social Media: This is a treasure trove of information for any Big Brother-ish entity. Social media is now used routinely in the hiring process. Social Tagging Random Is Big Brother watching you?
How to Use Social Media to Leverage the Power of Google
OCTOBER 12, 2009
While Google and social media are two separate entities, they are closely intertwined. However, the most advantageous aspect to performing well in social media is that many people who frequent the sites are webmasters and blog owners. Social Tagging
Social Media, Email and Search: The "Elite Trio" of Online Marketing?
SEPTEMBER 2, 2009
MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. Social Tagging Web Marketing
Using ALL the Tools of Social Media Optimization
SEPTEMBER 10, 2008
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO.
Best of 2008 (So Far) - Social Media Optimization, Part 2
OCTOBER 27, 2008
Which social media sites are the most valuable? Read on to discover all of this and more in some of the best blog posts and articles on social media and Web 2.0 Is Your Site Social Media Friendly? What are the most popular Web 2.0 applications?
Best of 2008 (So Far) - Social Media Optimization, Part 1
SEPTEMBER 4, 2008
Use social media to enhance your SEO efforts and build your business? OldSchool, shows how to dramatically grow the number of high-quality backlinks to your website by using social bookmarking sites and blogs. How Can Marketers Harness The Social Web?
Five Ways to Give Back Through Social Media
AUGUST 20, 2008
In response, non-profits are getting more creative in using social media and other online tools to provide people with more ways to contribute than simply reaching for nearly-empty wallets. AllAboutPets is essentially a social networking site for British pet owners.
It Came from Facebook! The Social Media Marketing Challenge that Can't be Ignored
MARCH 16, 2009
Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. In social media, where viewers are often creating the content, that bargain doesn't hold up. After all, it is social media.
Hear About PR & Social Media at the B4B Conference
MAY 19, 2008