Vidyard

SEPTEMBER 17, 2015

This time, we’re going to take a look at how we can send the right message to your audience by ensuring your formatting is appropriately styled and sized, offering personalized messages to different segments, and optimizing for search engines and social media. Search Engine Optimization and Social Media Optimization.

Landing Pages 95

Landing Pages Design Segmentation Social Media 95

Vidyard

AUGUST 12, 2019

Image via Mailchimp Amplify Talk Triggers with Social Media Social media is effective at spreading awareness, but it’s not the same thing as word-of-mouth marketing. Although talk triggers can be promoted on social media, a good talk trigger has the potential to last a lot longer than a blip on a newsfeed.

Word of Mouth 65

Word of Mouth Trigger Marketing Peer-to-peer Amazon 65

Vidyard

DECEMBER 17, 2019

Social Media Scannable Videos 2.4 Can be shared on social media channels sparingly. Can be shared on social media channels sparingly. Social Media Scannable Videos These micro-videos are meant to be viewed on social media channels directly. Concrete Instructional Videos 2.2

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

MARCH 23, 2021

The most popular B2B distribution channels for the year are social media, websites, and YouTube. When looking at the top three video distribution channels by role, the common thread between marketing, sales, and customer service are social media. Video Benchmarks for Length.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Vidyard

OCTOBER 7, 2019

Hootsuite Academy While the majority of Hootsuite’s online education focuses (unsurprisingly) on social media, there are some great video nuggets to be found. Plus, there’s a lot of value in understanding what works well on social media—one of the biggest channels for digital video content—when creating video.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

NOVEMBER 21, 2018

” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. What social media channels do your ideal customers use? “Defining your target market is one of a marketer’s most important tasks.”

Buyer Personas 129

Buyer Personas Video Marketing Budget Programs Startups 129

Vidyard

AUGUST 28, 2017

To keep up, modern customer support teams are turning to social media, video, and service design for answers. Customers Want Support on Social. The less work, the better, and that means more and more support traffic has been migrating onto social media and messaging platforms.

Service 61

Service Trends Paid Search Agency Gartner 61

Vidyard

SEPTEMBER 27, 2018

Social media and email are among the most effective lead gen tactics There are a number of ways to approach lead generation, with plenty of tactics that can be used and combined to create a successful demand creation strategy ( just look at De Beers ). Check out our Chalk Talk on how to use video engagement data to qualify leads.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

FEBRUARY 22, 2017

Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Especially on social media.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

AUGUST 14, 2020

Open captions are great for social media videos, since viewers will see the captions as they scroll through their feed. Vidyard’s Social Media Manager Charlie Rogers shows how open captions make an Instagram video engaging, even if your sound is off. Open Captions: These captions are baked directly into the video itself.

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

DECEMBER 23, 2020

YouTube is a social media site that helps viewers discover videos. Are you looking more for a social media-like space where your audience can engage with your content? YouTube stands alone in that it’s a social media platform first and a video hosting platform second. A whopping 1.8

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Vidyard

FEBRUARY 10, 2021

Social Media 4. You can break the interview up into short clips to use on social media, or grab quotes for case studies. Social Media Break the interview video into small segments to share on social media with a call to action pushing to your player or landing page where the longer version lives.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

APRIL 30, 2021

Some of the most commonly used formats in modern prospecting are phone, email, and social media. But all of those formats, especially email and social media, can be enhanced by including video in your message. Record one generic video for all others that you can easily share on social media or via email.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

JANUARY 7, 2020

Social Media: Where the eyeballs are! Digital Ads and Paid Social: Spend some money to reach a wider audience. Social Ads. Promo videos are ideal content for paid ads on social media. Airbnb: The Social Ad. Email: Send promos directly to prospects or contacts— videos get more emails opened.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo.

Outreach 103

Outreach Video Marketing Co-Registration Personalization 103

Vidyard

JULY 11, 2019

The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms. However, it lacks one key ingredient: Real-time interaction with your target audience.

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Vidyard

APRIL 3, 2019

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” ” without irony.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

FEBRUARY 15, 2022

Hundreds of new videos helped boost the performance of email campaigns, drive more qualified leads to live and virtual events, convert more prospects from their website and social media channels , and even win innovation awards from partners Autodesk and Bluebeam.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

MARCH 23, 2021

The most popular B2B distribution channels for the year are social media, websites, and YouTube. When looking at the top three video distribution channels by role, the common thread between marketing, sales, and customer service are social media.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Vidyard

OCTOBER 26, 2017

Many marketing teams used social media sites like YouTube, hoping to garner extra views. We get it, social media sites get it, analyst firms get it, the whole world seems to get it. Up until recently, the video marketing ecosystem was fairly fractured, and marketers didn’t have much access to data.

Peer-to-peer 85

Peer-to-peer Multi-Touch Attribution Video Marketing Account Based Marketing 85

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

MARCH 24, 2016

Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business.

Marketing Automation Services 50

Marketing Automation Services Marketing Management Press Social Media 50

Vidyard

AUGUST 31, 2020

Send video text messages, share through email, or post to social media. Vidyard’s mobile apps enable professionals to shoot and share business video in seconds – either via text, email, or social media,” said Vidyard’s VP of Marketing, Tyler Lessard. Access their entire video library wherever they are. and others.

Video Marketing 67

Video Marketing Demand Tools Business 67

Vidyard

OCTOBER 27, 2019

Boost shares on social media. Social media: LinkedIn Facebook, Instagram, Twitter, and more. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. Rank higher in search. Improve conversions.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

AUGUST 31, 2020

and others “Vidyard’s mobile apps enable professionals to shoot and share business video in seconds – either via text, email, or social media,” said Vidyard’s VP of Marketing, Tyler Lessard.

Video Marketing 65

Video Marketing Demand Tools Business 65

Vidyard

OCTOBER 27, 2019

Hot Tip To show the real value of video marketing for your organization, aim to set goals for your video program that indicate how it’s contributing to the company’s larger strategy and key performance indicators (KPIs) You can get some video metrics from the places where you share your videos, such as YouTube and social media channels.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

JANUARY 6, 2017

What I saw was something very similar to the phenomena we saw with social media. Six years ago social media was the hottest content type. They put two big thumbs up for Vidyard, but what really drew me to the company was the culture, the team, and the founders, and especially the space. Now it’s video.

Video Marketing 0

Video Marketing Work Management Advertising Mediums Software 0

Vidyard

FEBRUARY 4, 2020

You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. Don’t forget to use social media, and engage sales teams to reach out to key accounts. Share these clips on social media or within a Vidyard playlist. Learn From the Pros.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Vidyard

MAY 19, 2022

Brand videos, product demos, and social videos were the most common types of on-demand marketing videos published. Social media and websites remained the top two channels for online video distribution. For companies with more than 600 employees, 75% of videos published were user-generated.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Vidyard

NOVEMBER 15, 2018

1: Video for everyone Remember when marketers were afraid to let the sales team use social media? Well, I managed to get my hands on Three exciting video marketing trends for next year and —spoiler alert— these are all packaged into the Vidyard platform as features you can start using today.

Trends 132

Trends Video Marketing B2B Webinar Metrics 132

Vidyard

JULY 11, 2019

The Power of Facebook Live Video Aside from sharing video published on their website to their social media accounts, businesses are now creating videos specifically designed for social platforms. However, it lacks one key ingredient: Real-time interaction with your target audience.

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Vidyard

NOVEMBER 19, 2020

Remote collaboration tools, social media, and professional social networks have been creating an environment where we do less and less face-to-face interacting. On social media: Many social networks want to encourage video use and give preferential treatment to video posts.

Acquisitions 137

Acquisitions Video Marketing Work Management Click Rate 137

Vidyard

DECEMBER 18, 2020

Watch Now Viral Videos: Holiday Video Ideas Fit for the Masses Personalization is great, but if you don’t have a defined list of recipients or your primary distribution channel is social media, you may need something more general. This video is short, sweet, and shareable on social media , email, even text message.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Vidyard

APRIL 10, 2019

EveryoneSocial : Sales teams that leverage social media to build pipeline and engage with buyers use EveryoneSocial. ConnectLeader : With ConnectLeader’s TruCadence®, sales reps can sequence multi-channel engagement via phone, email, social media, and now video with Vidyard GoVideo.

Outreach 65

Outreach Video Marketing Co-Registration Personalization 65

Vidyard

DECEMBER 3, 2019

Social Media and Paid Social 3.3 Social Media and Paid Social. Your social channels and social ads are great places to start experimenting with explainer videos because you can gather results and feedback quickly. Contents 1. What is an Explainer Video? Benefits of Explainer Videos 3.

Video Marketing 126

Video Marketing Paid Social Agency Landing Pages Work Management 126

Vidyard

JUNE 25, 2020

While synchronous video solutions such as Zoom and Microsoft Teams facilitate real-time video conferencing, asynchronous video solutions such as Vidyard enable users to quickly record custom videos that can be shared via email, social media, or internal chat tools.

Work Management 124

Work Management Video Marketing Barriers Marketing Management 124

Vidyard

FEBRUARY 4, 2020

You can also distribute them via email, social media, websites, blog posts, paid ads, and your YouTube channel to get the widest reach. Don’t forget to use social media, and engage sales teams to reach out to key accounts. Share these clips on social media or within a Vidyard playlist.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65