Tony Zambito

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The Pull of the Digital and Social Media Storm

Tony Zambito

.  As we have seen this year, companies are being awakened to the fact that the digital and social media storm has some jet stream wind behind it and is all the rage at the moment.    This year we’ve seen the advent of social media analytics beginning to surface. 

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How Social Media is Transforming the B2B Buying Experience

Tony Zambito

This past year we’ve witness a meteoric explosion of social media, social business, and many other peripheral digital communications channels.    Without question, social media has dominated the business news in terms of conventional media channels as well as digital media channels.  

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What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.  Understanding the concept of audience development, in its true sense, can help to formulate plans around social media.  Image via Wikipedia.

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Business Leaders: Do Not Ignore The Mental Health Crisis Related To The COVID-19 Pandemic

Tony Zambito

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. Remote work, virtual selling, digital meetings, video meetings, and many more have worked their way into social media conversations. Some, maybe forever.

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The State of Buyer Personas 2022 Survey is Now Open For Your Input

Tony Zambito

We will also be making the results available when completed on tonyzambito.com and via social media. Ten to fifteen minutes tops. You will be contributing to a better world for companies and buyers. No worries though, the survey is anonymous.

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Is It Reach and Engage or Listen and Engage?

Tony Zambito

Brian Solis  published an article entitled The End of Social Media 1.0.    While the focus is on social media and consumers, some points apply to buyer behavior and this question.    Brian notes that organizations today must learn to listen with social media and consumers want to be heard. 

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The Defining Moments in Digital Marketing

Tony Zambito

In my return from a brief hiatus this summer to savor the recent defining moments in my personal life, I began to think of how this is an apt description of what has taken place this year in terms of social media and digital marketing.