The Point

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

The Point

The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency.

10 Ways to Generate More Leads from Your Business Blog

The Point

But don’t think that simply placing a row of social icons at the top of your main blog page is enough.

Trending Sources

Why this LinkedIn Ad Works: 2 Key Tips for Success

The Point

For more tips on effective social advertising, download our free white paper: “ Social PPC: Tips for Successful Ads on Twitter, LinkedIn & Facebook. ”. For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple.

Stop Asking Your Marketing Agency for Client References

The Point

In this digital/social media age, however, I’d argue that formal references are old-fashioned, of debatable value, and have outlived their usefulness. What’s their social media strategy? First, a confession: I hate providing references.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

A Simple 2-Step Technique for Improving Lead Follow Up

The Point

In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content.

Forrester thinks Content Marketing Isn’t Working – They’re Half Right

The Point

More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.

4 Key Takeaways from the 2015 SiriusDecisions Summit

The Point

Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. Consider a company like Insightpool , whose technology enables marketers to identify, connect and nurture 1:1 social relationships at scale.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns.

9 Proven Ways to Increase Webinar Response

The Point

Leverage social media to extend the reach of your campaign. Social media can be an easy and effective way to increase attendance by leveraging existing event creative and assets like registration pages.

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Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC?

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

In the meantime, this year’s edition is a worthy read for any B2B marketer looking to benchmark their own demand generation, social media, and Website performance. You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish.

This Year, Tackle These 3 Demand Generation Priorities First

The Point

Or Social Media Analytics. After more than two decades in the agency business, I’ve seen dozens of clients and hundreds of campaigns succeed and fail.

29 Tips to Improve B2B Email Campaign Performance

The Point

Secondary offers and extraneous links (including social links) distract the reader and reduce conversion rates. Social sharing links can expand an email’s reach, but they can also cannibalize email response, driving away clicks to your primary call-to-action.

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

The Point

Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person.

Observations from the 2017 Marketo Summit

The Point

They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

The Point

Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Social media used to mean launching a blog, or designing a corporate Facebook page.

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

The Point

Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social). Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica.

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Report: Trade Shows Generate Highest Quantity & Quality of Leads

The Point

Consider a scenario: if I embark on a social media campaign, for example, generate a thousand leads, and two hundred of those leads convert to customers twelve months later, were those quality leads?

5 Common Content Syndication Mistakes

The Point

B2B Marketing Content marketing Content Syndication Demand Generation Inbound marketing Online Advertising Online media White Paper Syndication b2b demand generation content syndication tips content syndication vendors inbound marketing madison logic netline techtarget

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3 Demand Generation Goals to Avoid in 2013

The Point

Create a social media campaign. What is about social media that you think will extend and improve your demand generation mix? Launch a lead nurturing program.

Maker’s Mark: PR Debacle or Social Media Genius?

The Point

A mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing?

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Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment.

In Defense of Unsolicited Email

The Point

Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies.

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Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

75 percent of high-performing teams report that social is generating ROI. In my view, social media remains one of the great untapped opportunities for marketing ROI, especially in B2B.

5 Campaign Ideas for When You Have No Content

The Point

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

Integrate social media seamlessly into email campaigns in a way that extends the reach and value of the campaign. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation.

5 Tips for Successful Survey Campaigns

The Point

Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

How the Answer to One Question Can Tell You How to Market Your Technology

The Point

Social media can play a key role in that it helps spread the word about a particular solution or problem. One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent.

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

The Point

Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketing

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Slidecast: Getting Leads (and More!) From Your Blog

The Point

B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROI

No Leads from Social Media? No Excuses.

The Point

I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. B2B Marketing blog marketing Blogs Campaign Measurement Social Media Web 2.0

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8 Things Your CEO Can Write About On His/Her Blog

The Point

B2B Marketing blog marketing Blogs Social Media B2B blogs blog writingLaunching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1.

Does Your Email Campaign Make a Case for Action?

The Point

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action.

Email Lists: Should You Rent or Buy?

The Point

Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it.

The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

The Point

Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management.

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