[Infographic] 10 Ways to Generate More Leads from Your Business Blog
JANUARY 21, 2016
The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
But don’t think that simply placing a row of social icons at the top of your main blog page is enough.
5 Ways to Expand Lead Nurturing Beyond the Inbox
JUNE 8, 2016
By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign.
Infographic: 17 Tips for Generating Leads from Social PPC Advertising
DECEMBER 23, 2014
Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business?
4 Key Takeaways from the 2015 SiriusDecisions Summit
MAY 16, 2015
Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. Consider a company like Insightpool , whose technology enables marketers to identify, connect and nurture 1:1 social relationships at scale.
Forrester thinks Content Marketing Isn’t Working – They’re Half Right
JULY 18, 2014
More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have.
9 Proven Ways to Increase Webinar Response
MARCH 25, 2016
Leverage social media to extend the reach of your campaign. Social media can be an easy and effective way to increase attendance by leveraging existing event creative and assets like registration pages.
Top 10 Demand Generation Resolutions for 2014
JANUARY 6, 2014
It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC?
29 Tips to Improve B2B Email Campaign Performance
SEPTEMBER 12, 2013
Secondary offers and extraneous links (including social links) distract the reader and reduce conversion rates. Social sharing links can expand an email’s reach, but they can also cannibalize email response, driving away clicks to your primary call-to-action.
Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
SEPTEMBER 9, 2014
Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person.
A Really Useful B2B Marketing Benchmark Report from Optify
FEBRUARY 4, 2013
In the meantime, this year’s edition is a worthy read for any B2B marketer looking to benchmark their own demand generation, social media, and Website performance. You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish.
What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
OCTOBER 29, 2014
Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success.
Report: Trade Shows Generate Highest Quantity & Quality of Leads
NOVEMBER 14, 2014
Consider a scenario: if I embark on a social media campaign, for example, generate a thousand leads, and two hundred of those leads convert to customers twelve months later, were those quality leads?
Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora
FEBRUARY 11, 2014
Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social). Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica.
9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow
AUGUST 6, 2012
Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Social media used to mean launching a blog, or designing a corporate Facebook page.
5 Common Content Syndication Mistakes
JUNE 13, 2014
B2B Marketing Content marketing Content Syndication Demand Generation Inbound marketing Online Advertising Online media White Paper Syndication b2b demand generation content syndication tips content syndication vendors inbound marketing madison logic netline techtarget
3 Demand Generation Goals to Avoid in 2013
JANUARY 17, 2013
Create a social media campaign. What is about social media that you think will extend and improve your demand generation mix? Launch a lead nurturing program.
Salesforce “State of Marketing” Report: Better Happy Than Good
MAY 3, 2016
75 percent of high-performing teams report that social is generating ROI. In my view, social media remains one of the great untapped opportunities for marketing ROI, especially in B2B.
5 Tips for Successful Survey Campaigns
FEBRUARY 23, 2016
Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.
Branding is Not Demand Generation. Stop Pretending That It Is.
APRIL 30, 2013
Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment.
In Defense of Unsolicited Email
MARCH 18, 2014
Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies.
Maker’s Mark: PR Debacle or Social Media Genius?
MARCH 6, 2013
A mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing?
Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.
SEPTEMBER 30, 2013
Integrate social media seamlessly into email campaigns in a way that extends the reach and value of the campaign. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation.
How the Answer to One Question Can Tell You How to Market Your Technology
FEBRUARY 18, 2014
Social media can play a key role in that it helps spread the word about a particular solution or problem. One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum.
5 Campaign Ideas for When You Have No Content
JUNE 27, 2012
But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections.
Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
SEPTEMBER 17, 2014
For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent.
MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
MAY 30, 2012
Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform.
3 Ways to Make Your Corporate Blog’s Sidebar Work Harder
MARCH 29, 2012
B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketing
Slidecast: Getting Leads (and More!) From Your Blog
OCTOBER 31, 2012
B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROI
Does Your Email Campaign Make a Case for Action?
SEPTEMBER 11, 2012
If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action.
8 Things Your CEO Can Write About On His/Her Blog
JUNE 20, 2011
B2B Marketing blog marketing Blogs Social Media B2B blogs blog writingLaunching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1.
No Leads from Social Media? No Excuses.
NOVEMBER 16, 2011
I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. B2B Marketing blog marketing Blogs Campaign Measurement Social Media Web 2.0
Email Lists: Should You Rent or Buy?
DECEMBER 16, 2011
Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it.
The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
DECEMBER 17, 2010
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management.
How to Revive a Dying E-Newsletter: 4 Tips
NOVEMBER 28, 2011
Use Google Alerts, social media, and your PR agency to help spot potential topics. It permits comments, likes, social sharing, and other interactive functionality that you don’t get with a simple email newsletter.