The Point

[Infographic] 10 Ways to Generate More Leads from Your Business Blog

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The social media landscape is littered with business blogs that, on the surface, do everything right. They may feature relevant content, of real value, published with good frequency.

10 Ways to Generate More Leads from Your Business Blog

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But don’t think that simply placing a row of social icons at the top of your main blog page is enough.

Trending Sources

5 Ways to Expand Lead Nurturing Beyond the Inbox

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By leveraging the same offers, message, and creative assets (ex: landing pages) that you already have in place, paid social media ( Social PPC ) can be a natural and cost-effective complement to your lead nurturing campaign.

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

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Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business?

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A Simple 2-Step Technique for Improving Lead Follow Up

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In an era when “demand generation” and “content marketing” are virtually synonymous, most B2B sales leads are the result of a prospect downloading or requesting content.

Origami Logic Scores Gold with “Brand Olympics” Campaign

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The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns.

9 Proven Ways to Increase Webinar Response

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Leverage social media to extend the reach of your campaign. Social media can be an easy and effective way to increase attendance by leveraging existing event creative and assets like registration pages.

Top 10 Demand Generation Resolutions for 2014

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It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

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Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC?

29 Tips to Improve B2B Email Campaign Performance

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Secondary offers and extraneous links (including social links) distract the reader and reduce conversion rates. Social sharing links can expand an email’s reach, but they can also cannibalize email response, driving away clicks to your primary call-to-action.

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A Really Useful B2B Marketing Benchmark Report from Optify

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In the meantime, this year’s edition is a worthy read for any B2B marketer looking to benchmark their own demand generation, social media, and Website performance. You see a lot of so-called “benchmark reports” in B2B marketing circles, and most of them are, well: complete rubbish.

Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

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Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person.

What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon

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Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success.

Report: Trade Shows Generate Highest Quantity & Quality of Leads

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Consider a scenario: if I embark on a social media campaign, for example, generate a thousand leads, and two hundred of those leads convert to customers twelve months later, were those quality leads?

Accelerating the Pace of Inbound Leads: An Interview with Paul Albright of Captora

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Today over 70 percent of new buyers find your company via inbound marketing channels (search, advertising, social). Paul Albright boasts a 30-year track record of success in Silicon Valley, including executive roles at companies such as Marketo, SuccessFactors, NetApp, and Informatica.

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

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Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Social media used to mean launching a blog, or designing a corporate Facebook page.

5 Common Content Syndication Mistakes

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B2B Marketing Content marketing Content Syndication Demand Generation Inbound marketing Online Advertising Online media White Paper Syndication b2b demand generation content syndication tips content syndication vendors inbound marketing madison logic netline techtarget

3 Demand Generation Goals to Avoid in 2013

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Create a social media campaign. What is about social media that you think will extend and improve your demand generation mix? Launch a lead nurturing program.

Maker’s Mark: PR Debacle or Social Media Genius?

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A mere week later, after a firestorm of protest erupted on social media and the Internet in general, the company reversed course. And I began to ask the question: what if the whole affair were not a mistake at all, but instead, a masterstroke of social media marketing?

Branding is Not Demand Generation. Stop Pretending That It Is.

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Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment.

In Defense of Unsolicited Email

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Today’s modern demand generation is driven by content marketing, social media, search marketing, and other inbound strategies.

Salesforce “State of Marketing” Report: Better Happy Than Good

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75 percent of high-performing teams report that social is generating ROI. In my view, social media remains one of the great untapped opportunities for marketing ROI, especially in B2B.

5 Tips for Successful Survey Campaigns

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Surveys have long been a popular lead generation tactic, primarily because they create their own content, content that in turn can be used for inbound marketing, lead nurturing , PR, social media, etc.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

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Integrate social media seamlessly into email campaigns in a way that extends the reach and value of the campaign. A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation.

5 Campaign Ideas for When You Have No Content

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But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content? Promote social media connections.

How the Answer to One Question Can Tell You How to Market Your Technology

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Social media can play a key role in that it helps spread the word about a particular solution or problem. One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

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For “passive” leads (leads from online programs such as content syndication, banner ads, SEM, Webinars and social media), the Lead to MQL Conversion Rate increased a massive 75 percent.

MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads

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Spear developed a multi-step demand generation program that combined online text and display advertising, mobile landing pages, social sharing, and automated email response powered by Marketo , MobileIron’s marketing automation platform.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

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B2B Marketing blog marketing Blogs Campaign Measurement Campaign Strategy SEO Social Media b2b demand generation b2b lead generation b2b marketing agency blog design marketo landing pages social media design social media marketing

Slidecast: Getting Leads (and More!) From Your Blog

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B2B Marketing blog marketing Blogs Campaign Measurement Installed Base Marketing Lead Nurturing Marketo SEO Social Media blog design blog ROI blog tips blogging best practices social media ROI

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No Leads from Social Media? No Excuses.

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I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. B2B Marketing blog marketing Blogs Campaign Measurement Social Media Web 2.0

8 Things Your CEO Can Write About On His/Her Blog

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B2B Marketing blog marketing Blogs Social Media B2B blogs blog writingLaunching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1.

Does Your Email Campaign Make a Case for Action?

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If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action.

Email Lists: Should You Rent or Buy?

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Say you’re marketing a new product, and inbound marketing alone (content syndication, search, social media) won’t cut it.

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The New B2B Buyer Dialog: A Conversation with Kathleen Schaub

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Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management.

How to Revive a Dying E-Newsletter: 4 Tips

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Use Google Alerts, social media, and your PR agency to help spot potential topics. It permits comments, likes, social sharing, and other interactive functionality that you don’t get with a simple email newsletter.

Pearlfinders Index Offers Insight Into Marketing Execs’ Plans for 2H 2012

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Here are what I found to be the most interesting highlights: • The most common projects being undertaken in the technology sector in Q2 were (in order) content creation, social media, and mobile site development. The “hottest” service category being considered by marketing execs in Q2 2012 was digital marketing (19%), followed closely by social media (17%) and PR (14%).

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

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Leveraging social media to help maintain mindshare, keep prospects informed. When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways.

Is Social Media Wasted on PR Agencies?

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I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency. Yes, you can have your social media cake and eat it too.

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Lead Generation Losing Out to Social Media? Not So Much.

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A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation.