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The Danger of Automatic Feeds in Social Media

The Effective Marketer

Note: This is a guest post by Brad Shorr is Director of Content & Social Media for Straight North. Participating in social media is time consuming, so it’s only natural that people look for shortcuts. However, some shortcuts become disastrous detours, and this is often what happens when a company relies on automation for significant portions of its social updating. Fully automatic feeds publish to a social media platform without any human intervention.

How to Get Sales and Marketing on the Same Page

The Effective Marketer

Brad Shorr is Director of Content & Social Media for Straight North, an agency that does web marketing in Chicago. This is a guest post by Brad Shorr. Internal struggles between sales and marketing are commonplace in organizations of all sizes.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.

The State of Demand Generation

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There are over 20 presentations available, ranging from Social CRM and Lead Generation, to Case Studies and Sales Enablement. If you missed the DemandCon Conference hosted earlier this month in San Francisco, the online recording of the sessions is worth checking out.

10 Do’s and Don’ts of Partner Marketing Programs

The Effective Marketer

Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. Don’t expect your partners to be social-media savvy or to understand how to use social channels, you may have to give them training or provide materials they can easily use on social media.

Marketing Automation Catching On Fire

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A Buyer Persona Template for the B2B Marketer

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Another interesting development that is shaking the B2B space is the increase influence of social media in buying decisions. Buyer Persona Insights makes a good argument when it says that buyers in B2B marketplaces are becoming more social in their interactions. “B2B buyers today are becoming more social and not just in technology usage but in terms of what the influence of the technology has done to make buyers behave more socially.&# – Buyer Persona Insights.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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How to Build a Content Development Plan for Your Site

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Brad Shorr is Director of Content & Social Media for Straight North, a Chicago Internet marketing firm. Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You?

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what's your marketing approach?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. As marketers, we sometimes fall victims of the routine day-to-day tactical activities and forget why we are doing them.

Inbound Marketing Analytics 101

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In the eBook you will see metrics for the following marketing tactics: Social Media. Book Review Content Marketing Email Marketing Lead generation Marketing Automation Marketing ROI Online Marketing Blogging hubspot inbound marketing Landing Pages Lead Nurturing marketing analytics SEO Social Media websiteHubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure.

Aberdeen Shows How to Do Email Marketing Right

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

How Viral Marketing Can Kill You

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Book Review Communication Marketing Planning Marketing Strategy Social Media engagement failure scott stratten success story unmarketing Viral MarketingViral Marketing, or the spread of ideas (also called Word of Mouth Marketing) is usually thought of as a good thing.

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How to Maintain Great Content Curation

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Interact with other webmasters on social media and encourage them to send you interesting links. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort.

Why Seeding Your Content is Key to Making it Viral

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Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). 2: The structure of the social network .

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone.

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Getting the most out of conferences and events « The Effective.

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A Brief History of Marketing

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Sure, I get it that they want to focus on the ‘old’ broadcast systems to contrast with the ‘new’ marketing tools (email, social media, marketing automation), but by leaving them out makes the “Evolution of Marketing Automation” topic a bit of a mismatch with the content. I was made aware of the new infographic “ The Evolution of Marketing Automation ” by Jaclyn from BlueGlass , the company that worked on it for Marketo.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!)

Ten Tips On How To Promote Your Website Through Content

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Social media promotion – The most important aspect for promoting your site through content. Google ranks websites depending on indicators from social media. Content Marketing Online Marketing Social Media Web Design content marketing David Tully personas SEO

What Makes Ads Go Viral?

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Some people share it for ‘status’, or to rank up higher in social media circles, or to be seen as savvy in a subject. Content Marketing Social Media hbr viral ads viral videoLooking for a recipe to get your new video to go viral?

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Survey Highlights Email Marketing Effectiveness and ROI

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ROI for email marketing is still there, despite many talking about the demise of email as social channels become more prominent. “70% Greater understanding of social media and email as complementary channels.

Email Adoption High But Lacking Best Practices

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Other channels are also expected to gain in terms of effectiveness, such as: Social Media (blogs, podcasts, widgets, discussion forums). Prioritize Relevance Over Rich Media. Embed Social Media Into Email Content.

WordPress Plugins for Marketers

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This entry was posted on Tuesday, February 22nd, 2011 at 9:05 am and is filed under Content Marketing , Online Marketing , Social Media.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

Making the Most of Your Webinars

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The Fun Theory: How to Change Behavior

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This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed.

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.

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Explaining Social Media

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help.

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Mapping the Social Media Landscape

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.

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How to Fail at Social Media

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new.

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Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. How did YOU approach social media at your company?

It???s Time for CEO???s to Get Social

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The Social CEO, via MBAOnline.com. Social Media infographic mbaonline Some CEO’s just ‘get it’ while others don’t seem to bother.

Best Practices for Webinar Landing Pages

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You want people to recognize the landing page whether coming from an email clickthru, a social media link or a Skype IM.

how to use social media - lessons from ama digital conference

The Effective Marketer

Brenda Young, from Marbay Group , shared her expertise on the solical media space by talking about what can be considered one of the top rules for any marketer around: Listen First!

Social Media's Next Victim?

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Social Media’s Next Victim? And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps.

The New Rules of Lead Generation: Book Review

The Effective Marketer

Social Media Advertising. I was fortunate to receive a copy of “ The New Rules of Lead Generation “, by David T. Scott, for review.