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A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media.

Who Should Nurture B2B Leads with Social Media?

NuSpark

B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Social Selling

Trending Sources

How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

Vendors such as Bombora , Infer and Mintigo track thousands of topics across through Internet searches, social media posts, webinars, events and online videos to gather information designed to identify users’ intent.

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

Social media management. A social media aggregator that facilitates easy sharing on multiple networking platforms, and provides useful analytics for your accounts. Demand generation is about more than just delivering sales-ready leads for products or services.

A Social Media Measurement Dashboard; One Approach

NuSpark

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. It’s all about thinking about social networking from a business sense. Social media is not a numbers game.

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. However, creating and delivering social content is a big challenge for many B2Bs.

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Who Owns Twitter (Marketing or Sales)?

NuSpark

For anyone who really loves social media, there’s simply no substitute for Twitter. It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. Social Selling

Social Media Metrics & Analytics; Measuring Success

NuSpark

An Approach to Measuring Success with Social Media; What Metrics Mean the Most . Remember gang, it’s still called “new media” meaning that how to utilize these platforms to generate leads and sales is still being evolved. . How are you measuring social media?

Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark

Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature.

Stop the Insanity; A View on Social Media ROI for Lead Generation

NuSpark

I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable.

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Effective Social Selling = Mindset over Tactics

NuSpark

What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. Social media marketing (70%).

Generating Leads from a Facebook Fan/Business Page Engagement Strategy

NuSpark

As you know with social media, nobody likes to be sold too forcefully, so be tactful. This IS social media, and that means sharing other companies content (and hopefully they will reshare yours). Social MediaFacebook and B2B lead generation.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

The first year, watch metrics for web traffic, the number of backlinks and sharing on social platforms to see if you’re on track. This is why both social media and paid advertising are essential. Let’s get social. “ Marketing is impatient.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion.

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. With social media, buyers can reach out to colleagues, experts, peers, etc. That means social media. Content Social Media

How B2B Buyers Have Changed- and the Role of Content & Social Media

NuSpark

These are primarily online pull tactics (including inbound marketing, content marketing, SEO and social media). The astounding growth in social media usage by B2B buyers reflects an accelerated tendency to eliminate salespeople from the early stages of the buy cycle. With social media, buyers can reach out to colleagues, experts, peers, etc. That means social media. Content Social Media

The 12 Days of Social Media; a Holiday Post

NuSpark

In the spirit of the holidays, and with inbound marketing and social media continuing to explode, here’s my take on the 12 Days of Christmas , social media style. Marketing Strategy Social Media

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6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

Project coordinators, marketers, copywriters, SEO and social media strategists, designers, sales staff, your legal team, subject matter experts—a lot of players are on this team. Design collaboration is also helpful to the social team.

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. So here’s my method to be more efficient with my social media time. I just did this for the aforementioned, but many social media sites can be configured.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. So here’s my method to be more efficient with my social media time. I just did this for the aforementioned, but many social media sites can be configured.

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How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

Be yourself, especially with your own content and within social media. Strategic branding, targeted messaging, media tactics, and inbound/outbound marketing tactics all need to have a strategy behind it.

Why Marketing Automation Does Not Work

NuSpark

Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations. Who will promote that content through, for example, social media, online advertising and content syndication?

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C.

New ebook: Increase Conversion Rates- Conversion Rate Optimization; Websites, Landing Pages, Pipeline

NuSpark

Marketing’s job is to persuade via message through targeted media channels to generate leads for sales. Sale’s job is to persuade via non-media channels and close those opportunities that come to him/her. The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation. “A-B-C.

LinkedIn and Twitter Advertising and Marketing Options; A Primer

NuSpark

If you’re buying online display for lead generation, you should consider social media advertising opportunities. If you’d like to learn more about these opportunities and how social media marketing can work for your business, please contact me to discuss strategy.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

That’s because online releases are submitted to major search engines, industry journals and social networks. Social Media. Of course, promote it via social media. Social Sharing. You’ve written, designed and produced a white paper. That was a lot of work.

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18 Ways to Promote Your White Paper for Lead Generation

NuSpark

Online releases are submitted to major search engines, industry journals, and social networks. Social Media. Of course promote it via social media. Social Sharing. Well, your firm has written and produced a white paper.

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How to Set Up a Promoted Tweet Campaign Targeting Keywords

NuSpark

Related Posts: LinkedIn and Twitter Advertising and Marketing Options; A Primer Social Media Advertising NuSpark Search. Advertising Pay-Per-Click Social Media Tactical Services Video Posts Twitter recently launched a keyword targeting option for Twitter Ads.

Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark

Great content is the fuel to social media messaging, sharing, and engagement. Social Media Engagement is all about content- your trust and credibility via social media channels is what drives your social media effectiveness.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages.

How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

NuSpark

And your social media presence isn’t strong enough to guide traffic in your website’s direction. To grow your business today, you must build your online influence by creating insightful content that helps your target audience.

Facebook Business Pages; Measuring What Matters for Success

NuSpark

My goal as a marketing consultant is to report on trends of KPIs, and recommend optimizations, for any media strategy. Ask any social media consultant, and they would probably pick different ones; it all depends on the goals of the page, and what metrics mean most to your clients.

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Social media is more effective when you consistently publish content. Content is the fuel for optimal social media effectiveness. . . Want better social media results? Content Social MediaDo You Have a Corporate Blog? .

Top 10 Reasons You Need a Corporate Blog for Lead Generation

NuSpark

Social media is more effective when you consistently publish content. Content is the fuel for optimal social media effectiveness. . . Want better social media results? Content Social MediaDo You Have a Corporate Blog? .

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Services offered- social- retargeting-behavioral targeting, mobile, affiliate. Ad units and rich media. This doesn’t take the place of email lead nurturing, but can complement the nurturing process, much like social media. Advertising Media Planning Tactical Services

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Major categories for me are content marketing, marketing automation, SEO, paid search, analytics, online display (programmatic and retargeting), mobile, conversion optimization, social media marketing, and social selling. This year look for one on Marketing Analytics and an update on social media lead generation. Paid Media. Social Media. Social media is social networking. Happy New Year!

A Brief Guide to Increasing Website Conversions with Video

NuSpark

Promote the video within social media, if it acts as a standalone. More and more I have been becoming a believer in the power of videos on websites and landing pages for conversions.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Social media monitoring.

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