Marketing Insider Group

MAY 25, 2020

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? How does our audience use social media?

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Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.

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Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. In this blog, we discuss six tips for establishing a social media strategy built for success. Define Buyer Personas.

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Marketing Insider Group

AUGUST 9, 2018

Let’s start with one simple fact: your business needs a social media presence. Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand, and boost your […].

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Marketing Insider Group

OCTOBER 30, 2017

Social media provides immense potential for businesses because consumers habitually log on to it daily and are exposed to companies. It can be difficult to keep up with evolving trends on social media, so B2B reviews […]. It can be difficult to keep up with evolving trends on social media, so B2B reviews […].

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Marketing Insider Group

JANUARY 17, 2019

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them. But, today, the blush might be off the apple.

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Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Despite the advantages of social media marketing, […].

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Marketing Insider Group

FEBRUARY 26, 2019

A pervasive belief that social media marketing is only for B2C companies keeps B2B companies from getting the most from this effective channel for communication and collaboration. Despite the advantages of social media marketing, […]. Despite the advantages of social media marketing, […].

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Marketing Insider Group

AUGUST 8, 2018

billion social media users around the globe, up from 2.46 Social media marketing is important to the success of every business, but it can be exhausting. The post Social Media Statistics Marketers Need to Know [Infographic] appeared first on Marketing Insider Group. billion in 2017. There […].

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Marketing Insider Group

DECEMBER 11, 2016

The post The Future of Social Media appeared first on Marketing Insider Group. A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services and buy goods, etc. Many well-known […].

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Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Data also shows that respondents have reported seeing results and ROI from conducting paid social media campaigns.

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Marketing Insider Group

NOVEMBER 21, 2018

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. When companies find it hard to communicate returns on their social media efforts, they look to outside resources to help bring things together.

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Marketing Insider Group

APRIL 2, 2019

In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. The post How to Write For Corporate Social Media Channels (And Expand Social Reach) appeared first on Marketing Insider Group.

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Marketing Insider Group

JULY 18, 2018

Creating a publicity campaign could never be easier now thanks to social media. The post Ways To Fuse Social Media With Print Media appeared first on Marketing Insider Group. Gone are the days of printing out thousands, if not millions, of flyers. Or can […].

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Marketing Insider Group

DECEMBER 11, 2019

When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social media can be huge assets to their employer.

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Marketing Insider Group

SEPTEMBER 5, 2018

In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The The post 8 Instagram Tools for Social Media Marketers appeared first on Marketing Insider Group.

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Marketing Insider Group

OCTOBER 4, 2016

Social media marketing is a necessary part of any brand’s promotional strategy at this point. While it might not make up the largest chunk of it (I recommend to all of my clients that they focus on content and save social from engagement beyond anything else), it still takes up a solid handful of the […].

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Marketing Insider Group

SEPTEMBER 19, 2017

Investing in social media is something every business owner is told to do and something that every marketing department has to focus on – that’s a given. Return on investment in social media marketing has long been a tricky topic and […].

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Marketing Insider Group

OCTOBER 25, 2018

As time marches on, social media becomes a more important part of doing business. Through social media platforms like Facebook, Twitter, and Instagram, businesses can reach out to more potential customers, communicate with them, and generally do better business. Even though most people […].

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Marketing Insider Group

MAY 1, 2018

Social media has quickly become a go-to resource for marketing and sales. billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. It’s an obvious choice, considering there are 2.8 Consider this tale of two companies.

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Marketing Insider Group

NOVEMBER 10, 2016

Since social media channels have come into existence, brands have been trying to figure out how to leverage them as sales channels for consumers. The post Should Brands Rely on Social Media to Connect with Consumers? The post Should Brands Rely on Social Media to Connect with Consumers?

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Marketing Insider Group

MAY 7, 2019

You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group. You click one, write a comment to go along with your post, and hit submit. You’ve […].

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Marketing Insider Group

MAY 2, 2017

Spoiler alert: Facebook is not the most engaging social media channel! Despite its sheer numbers of active users and maturity, this social media network may no longer be the top platform to focus on for your social media marketing strategies. Since […].

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Marketing Insider Group

MAY 23, 2018

Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. Under any scenario […].

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Marketing Insider Group

JULY 18, 2017

The post The State of Social Media Influencer Marketing in 2017 appeared first on Marketing Insider Group. Or if you are about to venture into the world of entrepreneurship, it’s good to think about how you want your products to be represented to your potential customers. You must have […].

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Marketing Insider Group

FEBRUARY 23, 2017

Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels. Standing out on social media today is no easy task. The post Step-by-Step Process for Creating Captivating Visuals for Social Media appeared first on Digital Current.

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Marketing Insider Group

AUGUST 16, 2018

Are there really rules for social media? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). The post 36 Rules for Social Media: Optimize your Digital Market Performance appeared first on Marketing Insider Group.

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Marketing Insider Group

MAY 23, 2016

This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.

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Marketing Insider Group

JULY 24, 2017

Social media is no longer just a fun, helpful supplement to a marketing mix. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group.

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Marketing Insider Group

OCTOBER 6, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. The post The Real Truth About B2B Marketing And The Social Media Platforms You Need appeared first on Marketing Insider Group. You won’t believe number three…OK, there is no number three. And this is not a listicle.

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Marketing Insider Group

MAY 7, 2019

You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. The post Leveraging Social Media and Social Data for Future Content appeared first on Marketing Insider Group. You click one, write a comment to go along with your post, and hit submit. You’ve […].

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Marketing Insider Group

FEBRUARY 6, 2017

Social media is a constantly evolving medium. From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. How can modern marketers expect to keep up?

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Marketing Insider Group

FEBRUARY 9, 2016

More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group.

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Marketing Insider Group

AUGUST 15, 2016

According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group.

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Marketing Insider Group

MARCH 23, 2016

Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. The post Is Your Social Media Strategy Fully Baked? If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? We’ve all seen it. The […].

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Marketing Insider Group

MAY 16, 2016

Even social media searches have gradually moved toward location-based results. The post When Location Matters: How to Reach Customers by Region on Social Media appeared first on Marketing Insider Group. A search for restaurants on […].

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Marketing Insider Group

MARCH 29, 2016

Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week. The post 10 Rocking Social Media and Content Marketing Insights appeared first on Marketing Think.

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