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The three biggest social media problems are NOT social media problems

grow - Practical Marketing Solutions

But more often than not, when people think they have a social media marketing problem, it’s not a marketing problem at all. Here are three problems that people may THINK are social media marketing problems … but they’re not. By Mark Schaefer.

Social media engagement is a lousy metric

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Thank you for your social media engagement through your generous tweets, blog comments, and likes. But almost no one has ever engaged with me on social media. Social media engagement may be the wrong metric. Alternatives to social media engagement.

Trending Sources

Understanding Generational Social Media Preferences

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I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. YouTube is their second favorite social platform.

How to turn social media connections into an actionable audience

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Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” By Mark Schaefer.

Why it takes so long to achieve social media success

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If you’re impatient, social media is probably the wrong marketing channel for you. This is data from the recent research released by Social Media Examiner. Social media success takes time. But social media connections are weak relational links.

15 Amazing ways social media is changing the world

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Ignore the hype that we’re all becoming more superficial and narcissistic because of our obsession with social media. Nine anthropologists spent 15 months living in nine communities around the world , researching the role of social media in people’s everyday lives.

Your social media strategy plan: Where do you START?

grow - Practical Marketing Solutions

When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started. And by the way, your social media initiative doesn’t start with a Facebookpage. Social media lead team.

70 Rising Social Media Stars

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Sometimes I weary of social media lists that are simply popularity contests or a cheap way to promote some start-up or PR agency. Who are the unknown stars who will be rocking the social media conferences two or three years from now? 70 rising social media stars.

There is no community on social media

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Here is why companies can certainly build communities on social media and, in fact, they are doing so. Which leads me to this final point on the nature of social media community … 4. You social media connections are generally weak relational links.

How your personality aligns with social media content types

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I have always had this fantasy about trying to align Myers-Briggs personality types with people successful on the social web, but alas I have not had the time or resources to do so. The social media content form I love best is blogging. By Mark W. Schaefer.

Deleting Your Social Media Business Page? Read This First.

grow - Practical Marketing Solutions

Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Are there are benefits to deleting your business pages on social media?

20 Ideas to super-charge your social media network

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Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. By Mark W. Schaefer.

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). by Trevor Young, {grow} Community Member. It’s pretty crazy out here in the marketing world.

HR and social media: 7 Ways HR needs to act like marketing

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The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. By Mark Schaefer.

7 Ways social media has changed leadership

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The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership. I’ve been thinking about this a lot and have listed below a few ways I believe social media presents challenges for leadership.

Three Types of Goals and KPIs Needed for Social Media Analytics

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Good social media analytics are needed for businesses to understand the social consumer. The goal , then, is to increase the numbers of fans or followers on social media, while the KPI gives a specific benchmark to meet or show success of the given goal.

What are the best social media platforms for your business?

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One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different.

Re-thinking social media engagement

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In this edition, I re-visit the idea of social media engagement and the notion about approaching it strategically. The post Re-thinking social media engagement appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

25 Nuggets of Essential Social Media Wisdom

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So here are some perspectives on digital marketing, content creation, and social media that might connect with you in a helpful way. Maybe the most important social media measure isn’t ROI. Content fuels the social web. Content fuels the social web.

Finally, the truth about social media and customer engagement

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My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” By Mark W. Schaefer.

Why “rich content” is central to your social media strategy

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This was long before “influence marketing” was a thing and I called this new trend “social scoring.” There was no inherent SEO value in my original post — I had invented the term social scoring — so the web activity alone led the reporter to me.

7 Ways a small business can use social media resources wisely

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So how should a small business with limited resources realistically approach social media marketing?”. The time and resources needed to be effective in social media is certainly a problem for companies big and small. 5) Don’t view social media as an “add on.”.

How to set up a Social Media Command Center

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Many organizations have established a social media command center as a means to amplify and speed up their marketing and engagement with customers. One particular client established a social media command center without a detailed purpose or dedicated and accountable team members.

Case study: Social media success in regulated industries

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Social media and regulated industries: A love story. The lessons for success with social media in a regulated industry. If your company is still in the social media dark ages, the first step toward success may not be a new Facebook page.

Use This Surefire Guide To Boost Your Social Media Followers

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Do social media followers matter? We’re supposed to turn up our noses at vanity metrics, but if you’re a social media marketer working on behalf of a client, you know follower growth is always top of mind. Social Media Followers Matter.

25 ideas for your social media network strategy

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Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network.

A ton of useful information on social media marketing measurement!

grow - Practical Marketing Solutions

In today’s post I’ve provided two wonderful resources to get you over the hump of social media marketing measurement … subject that seems to preoccupy so much of the online conversation. Here it is: A Guide to Social Media Marketing Measurement from Mark Schaefer.

A 6-step plan to determine your social media strategy

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6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. Some time ago, I wrote one of the blog posts I am most proud of, describing a six-step process that will lead you to a social media strategy. Related Stories Social Media Explained.

How to create an amazing social media marketing workshop

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I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Change the media type by playing a video.

The disconnect between social media popularity and business effectiveness

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This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. By Mark W. Schaefer.

The lost blogging monarchy, the defeat of links, and the war on social media

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At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Social media has become a dead end for content.

Is there a place for social media in a boring business?

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Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? ” If the answer is “yes,” then social media should probably be a top priority for you. Why would I participate in social media?”

Four ways social media impacts emotional branding

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Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. The Un-Tapped Value of Employee Social Capital.

The one social media rule ALL businesses should follow

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There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). By Brooke B.

Rules 104

Is social media engagement still a thing?

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Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place.

Does everybody need a social media strategy?

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As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?

Four steps to stay on top of social media trends

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How can a busy marketer possibly keep up with these social media trends? Strategies to Keep on Top of Social Media Trends Own an iOS (Apple mobile) device. How can a busy marketer possibly keep up with these social media trends?

Trends 117

Take the test. Do you have a social media addiction?

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A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? 40% of young adults —and 21% of adults overall—admit to using social media while on the toilet (and those who don’t admit it are probably lying).

Test 105

Five companies with a human social media presence

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Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers.

Social media “engagement” is not a strategy

grow - Practical Marketing Solutions

Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. How do you budget for social media marketing?