Earnest about B2B

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Is there a place for chatbots in B2B?

Earnest about B2B

Private messaging apps recently surpassed social media as the #1 way we communicate. While it’s easy to dismiss chatbots as a B2C marketing fad, we believe it’s time B2B marketers started considering the potential of chatbots for their organisations. 2016 was a big year for chatbots.

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This is the week that was in B2B: from content marketplaces to dinner dates

Earnest about B2B

Social media advice of the week. comes courtesy of Co.Design with the revelation that we should never pick our own social profiles. All the news you didn’t think you needed until now from the world of B2B marketing and beyond: Trend of the week….

Novice to Social Media Smarty Pants in 4 Helpful Tips

Earnest about B2B

Taking the smoke and mirrors out of becoming a social media pro. In my time dabbling with social media, I have learnt enough to know that not being involved or at least having a basic understanding of it, can be a marketing no-no…. Social media Content marketing

Velociraptors in the kitchen (or: the importance of context in social media)

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The importance of context in social media marketing. So what’s all this got to do with social media, I hear you ask? In the wrong context, or without context, social media stuff can sort of get away from you. Don’t leave your social media accounts unattended.

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This is the week that was in B2B: from Jetson’s reboot to buyer journey revelations

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comes courtesy of a recent Nielson survey that showed Generation X is even more addicted to social media than millennials. Yes, the 35-49 year olds were found to spend on average 6 hours 58 minutes a week on social media networks.

Happier Living with Traces or more SoMe skepticism?

Earnest about B2B

Can new social media app traces bring us closer together? I am, admittedly, one of these social media (SoMe) sceptics. This thought married with SoME – where we desperately document our every move – meaning experiences have become the new social commodity.

The Earnest Charity Tech Pub Quiz

Earnest about B2B

Social media TechnologyLast week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. A meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya.

22 things we learned at the Festival of Marketing 2015

Earnest about B2B

The festival brought together speakers from across the marketing spectrum to share their experience and insights in areas such as B2B, content marketing, social media, tech innovation, and many more.

5 tips to amplify your YouTube video and get more views

Earnest about B2B

This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. B2B Marketing Social media Content marketing Technology We all want our videos to go viral on the Internet, don''t we?

Internet video killed the TV star. The rise of YouTube for B2B advertising

Earnest about B2B

No longer the preserve of cats playing musical instruments , YouTube has become one of the most exciting and sensational media sharing websites in the world. Although even with television’s new media platforms such as ITV Player and 4oD, the advertising options can still be quite limited.

Essential benchmarks for B2B marketers

Earnest about B2B

It’s full of really useful statistics about social media, direct mail, events, click-through-rates, online ads and a whole host of other stuff too. B2B b2b social media Content marketing marketing benchmarks

Events for #Eventprofs – are they worth the time out of the office?

Earnest about B2B

Bringing together mobile, social and content into physical, face to face events. Was it the abundance of sales people knowledgeably showcasing their venues from slick media displays? Sneak peek for you below: Enough about the venues, what’s new in social media for #eventprofs?

Don’t hate the player – an introduction to gamification

Earnest about B2B

Many of these people are casual gamers that have been sucked into the mobile and social games phenomena of the past decade – indeed 28 million people now get their digital feed muddy on FarmVille every single day. "You have to learn the rules of the game.

Changing rooms and changing behaviours: improving the retail experience

Earnest about B2B

If customers have their store account linked to their social media accounts, shops could exploit the nostalgia effect by showing old social media photos on screen “Look what you were wearing in winter three years ago!

7 key takeaways from The State of Inbound 2016

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Paid advertising, such as print or outdoor, is seen as the most overrated marketing tactic by both inbound and outbound marketers.Even social media gets a bit of a knocking from 11% of inbounders. Social selling has increased in popularity for sales teams.

Should your business be vlogging? Can it fit into your B2B marketing strategy?

Earnest about B2B

Shane Smith, founder and CEO of VICE Media, recently claimed that they are set to be “ ten times the next CNN ”. For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere.

The Panini Sticker: Probably the best content marketing in the World

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It’s no surprise then that this is content that has a real social dimension to it. Yes, this truly is the World Cup where social media has really come into its own, Gary Lineker. social media Content marketing

Eight years of top business brands on Twitter and their First Tweets

Earnest about B2B

Apart from amusing ourselves with colleagues'' nervous first words on the social network, we thought we would put the tool to good use and check out some of the first missives from some of the top B2B brands in the world. social media

This is the week that was: B2B Marketing round up

Earnest about B2B

Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. Social media view of the week. The insight into why twitter was so successful and his view on what ‘social media’ really is gives a different take from the usual spiel so called experts give online. All the best bits in the world of marketing.

Lean, mean and keen on inbound marketing? Earnest’s new sister company woO could be for you.

Earnest about B2B

Social media engagement. woO who? Here at Earnest we’ve been fanatical about inbound marketing for some time. We’ve also been fortunate in helping a number of our clients embrace inbound – as an integrated part of their campaign strategies to great success.

Why use social media? The business case.

Earnest about B2B

When it comes to social media, content strategies and inbound marketing – the benefits to most are clear. 9/10 buyers say they will find you when they are ready and 81% start with a web search (an efficient use of social media does, of course, help your search ranking).

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Vital Statistics for B2B Marketers 2: The infographic

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B2B B2B data B2B marketing B2B Social Media B2B Statistics Content Distribution Content marketing Infographic b2b infographic inbound marketing infographic marketing data marketing infographic usefulness of data vital statistics infographic

What lies ahead: from the Wearables watershed to the Internet of many more Things

Earnest about B2B

Jam packed with interesting thoughts on what’s going on in the mobile, media and internet industries – and what lies ahead, here’s what I learnt: We’re so over smartphones. 
 > Over 1.5b Last week, analyst CCS Insight hosted its annual ‘Predictions for 2016 and Beyond’ event.

Brand high jinx and what you can learn from Paddy Power's Mischief Maker

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” With a firm understanding of today''s media circus, Paddy Power saw a massive opportunity for the taking: “Journos are lazy. Social sets the news agenda.” ” So how do you create something that really takes social media by storm?

iBeacon: The Future of Content Marketing?

Earnest about B2B

discovers your business via an initial search or through some form of social media) with their final purchase in-store, especially with ROPO (Research Online Purchase Offline) so common. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss.

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The marketing graveyard has shut up shop

Earnest about B2B

Let’s take social media as an example. A tsunami of expectation has built over the last four years that social media will ultimately replace all marketing. We know social can have massive effects on a campaign, we know social is great to engage with clients and potential customers, blimey we even run campaigns that have social as the focus (if that is the right answer). Social is dead.

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8 tips to increase event engagement (as exemplified by elves)

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Did you know that video is shared 1200% more than any other media? 5) Harness the power of social and mobile. The majority of social media use is also done on mobile, so it’s important to make sure you place your content there and optimise for mobile and shareable.

Be a Holiday Hero: Taking b2b marketing out of a business context

Earnest about B2B

IBM’s latest push is on Watson Trend – a tool that can scour websites, social media channels and further afield on the world wide web to analyse what’s hot and what’s not online.

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Vital statistics for every B2B marketer

Earnest about B2B

B2B companies are ahead of their B2C rivals when it comes to social media adoption. 81% of B2B companies maintain company-related accounts or profiles on social media sites versus 67% of B2C. Source: Business.com – 2009 B2B Social Media Benchmarking Study ( [link] ). Source: Virgin Media Business ( [link] ). But CIOs could well be the biggest blocker to social media adoption.

Social media: It’s a matter of time

Earnest about B2B

Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. The point is, organisations across the world (largely) see using social media as hugely important – so what is one of the biggest reasons they are not doing it?

Social media: It’s a matter of time

Earnest about B2B

Last week the Financial Times ran a special report on digital and social media marketing. The theme was consistent – while there are clearly huge opportunities for marketers, companies are still feeling their way through the dark, windy corridors of Social Media Manor. The point is, organisations across the world (largely) see using social media as hugely important – so what is one of the biggest reasons they are not doing it?

Don’t count your followers before they have hatched

Earnest about B2B

Don’t get us wrong – we are huge advocates of using social media to drive leads, engage in conversations online and share engaging content. With a great social media strategy we are in no doubt that you will see some real value for your business. So how do you start effectively measuring the real benefits you get from the time and money you put into the social media side of a campaign?

This is the week that was: When social media showed its good and bad side

Earnest about B2B

Well not a huge amount, apart from of course a slap in the face that social media is truly the mouthpiece of the next generation and the channel that tomorrow’s business leaders, and buyers, will be using.

Welcome the newest member of your marketing team – the HR director

Earnest about B2B

Use technology to your advantage – and get HR on side in making it possible: The sad reality is that nearly half of businesses in the UK still ban social media at work – an internal regulation often coming from the HR department.

Together they stand. Divided they fall.

Earnest about B2B

Social media. It’s a reminder that it’s not all love and hugs at the top between the big boys in social networking. So, maybe this whole social media thing isn’t about sharing after all? The Twitter vs. LinkedIn scenario could just be the beginning of a movement by the big social networks to put up the barriers. B2B B2B marketing B2B Social Media Social media commercialisation linkedin linkedin vs twitter twitter

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5 things we learnt from Davos that we thought you needed to know

Earnest about B2B

Social makes the top table . The business agenda specifically had three key themes: one about creating new value and reshaping business models; another about how to leverage advances in science, technology and medicine; and the final one, how to adapt to the future evolution of social technology. Yes, social has climbed the ranks and is now firmly on the agenda of the top table. And lots are using social media as well.

The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. Add a bit of rich media into the mixer, however, and you could be seeing up to 8%. The peoples favourite… social media: For B2B, its all about LinkingIn.

This is the week that was: Pitches, Emails and Jelly

Earnest about B2B

Social media tip of the week. The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy.

This is the week that was: Twitter turns 8, behavioural economics and the continual rise of mobile devices. Time to get optimised!

Earnest about B2B

Last week Twitter celebrated its 8 th birthday and to mark the occasion it launched a tool that allowed you to see what some of the social site’s more famous users posted as their first tweet. B2B social media Behavioural economics mobile twitter Multi-device Another busy week at Earnest HQ, here is a round-up of what’s capturing our imagination. Twitter turns 8.

What's the value of a Twitter follower? New infographic

Earnest about B2B

Unfortunately stats to justify investment in social media are still hard to come by. B2B social media business case twitter followers A handy infographic on why it pays to build your follower base on Twitter.

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