Digital B2B Marketing

Replacing “Authentic” in Social Media

Digital B2B Marketing

You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. Social Media Augie Ray Authentic Believable Chrysler Fiat spinsucks

Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Research Social Media B2B social media BtoB Magazine IDC value

Trending Sources

Too Much Crappy Social Media Content!

Digital B2B Marketing

Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. Content Social Media audience developement Content Curation social sharing triberr

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly.

The Thin Line Between Social Media Marketing and Spam

Digital B2B Marketing

Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” Social Media Spam twitterYou can share.

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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

As a marketer, you will need to pay on LinkedIn, just like you do on any other social platform, if your content is going to be widely seen. Like on any other social media property, the audience’s voice is nearly as loud as yours.

How To View Any Profile On LinkedIn

Digital B2B Marketing

Social Media LinkedIn Sleuthing social media sleuthing tipsI’m sure it has happened to you too. You look someone up on LinkedIn only to find they are a third degree connection (or not even!) and you get a profile page with basically no information.

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B2B Social Media Opportunities [#B2Bchat Recap]

Digital B2B Marketing

In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion.

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. Social Advertising, With LinkedIn Targeting. Social Media LinkedIn sponsored updates

No!! LinkedIn Just Went Klout On Us!

Digital B2B Marketing

However, as LinkedIn use moves towards more social or gamified activity and away from business networking, the value of their advertising will decrease. Rants Social Media klout LinkedIn LinkedIn Endorsements Spam

LinkedIn Just Went Into the Publishing Business

Digital B2B Marketing

Since LinkedIn has also been called the best social media site for B2B marketing, this is a change and you should care about. News Social Media forbes LinkedIn quantcast wall street journal

Two Killer Google+ Mistakes

Digital B2B Marketing

Stats from this Mashable article ) Google’s Fatal Google+ Errors While Google has effectively tied Google+ to services and features (such as Hangouts on Air), today it has no hope of becoming a competitive social network. Social Media Google

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Five Biggest Infographic Mistakes Marketers Make

Digital B2B Marketing

The Asian and Pacific Islander segment is more likely to use social media than any other race or ethnic segment broken out in the report. Rants Social Media infographic kissmetrics lawyers.com nielsen visual.ly

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Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition

Digital B2B Marketing

Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you?

Google+ for SEO? Don’t Focus on Your Brand Page!

Digital B2B Marketing

Following and engaging with people is more natural than engaging with brands, particularly lesser-known brands that don’t already have a strong following that naturally will migrate to social media.

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The Most Dangerous Opinion in Marketing: Yours

Digital B2B Marketing

Has your personal experience with social media increased your perception of its marketing value? Your opinion of creative, media or content is a distraction. Rants Social Media flite Google heat infographic mailchimp testing unbounce

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

Social Media Advertising. Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. You need to generate leads, right?

Outbound Marketing for Modern B2B Marketers

Digital B2B Marketing

Outbound marketing gets your content into more hands, immediately increasing content consumption and increasing potential social sharing. Tactics: email, search, social advertising, native advertising , online banners. Tactics: social advertising, retargeting, search.

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4 out of 5 Marketers are Zombies! [Infographic]

Digital B2B Marketing

Write an article about how social media is killing advertising! Media companies are Dead. As final proof, I submit the following Social Media Zombie infographic. Content Social Media zombieWhat, it’s changing? Quick, call it dead!

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5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms.

LinkedIn Now Tracks You Across The Web [And Flaunts It]

Digital B2B Marketing

Will LinkedIn use this information to refine the companies to follow suggestions, boosting company following and increasing the value of corporate social media activity on LinkedIn? News Social Media Demandbase eloqua LinkedIn video We know companies track us across the web, but most companies don’t make the tracking obvious. LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited.

15 People Every B2B Marketer Should Follow On Twitter

Digital B2B Marketing

Big names in B2B marketing, content marketing and social media seem to be everywhere. B2B Digital Marketing | Strategic Communications, Content, Design, SEO & Social Media. sales, marketing, demand discovery/generation, social media, lead gen, painter, golfer.

7 Blogging Mistakes B2B Marketers Make

Digital B2B Marketing

Social What? Your blog eschews nearly all forms of social sharing, often with the belief that your audience doesn’t use social media. Like the blog that overlooks social, this blog doesn’t look serious and is starting with an easy to fix disadvantage.

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29 Signs You Need a Break From Marketing

Digital B2B Marketing

You believe in advertising as a force for social good. You know any business without a social media presence will be out of business in five years (bonus: you know that statement was first made nearly four years ago. Social Media

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Pinterest: Who Pins Your Content & How Much Traffic Do They Drive

Digital B2B Marketing

Measurement Social Media Brad Shorr Google Analytics pinterest Sleuthing social media sleuthingThe latest report shows Pinterest now drives more traffic than Twitter.

Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

Sorry to break it to you, but brand followers on social media have the same bias. Measurement Media analytics marketing analytics retargeting search view-through

A Simple Trick To Improve Your LinkedIn Campaign Performance

Digital B2B Marketing

LinkedIn has become a powerhouse media company for B2B marketers , from opportunities for direct engagement (it does still have a few social media trappings) to publishing, content promotion and advertising. If you are a B2B marketer, you are paying attention to LinkedIn.

Change Is Overdue

Digital B2B Marketing

The now common refrain says every company is a media company and every individual is a publisher. Many, like the media companies of old, are using content to earn that attention. share your content on the social media!) I’ve had it!

The More You Share, The Less We Care

Digital B2B Marketing

In social media, we do the same thing. I continue to see my own social media usage, and this blog, in part as one (growing) experiment and learning exercise. When you see people constantly sharing links in social media, do you pay more attention to them, or less?

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Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity.

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A New Way To Connect Twitter To Lead Generation

Digital B2B Marketing

B2B marketers are so anxious to generate leads from social media they are turning Twitter into a list for cold calls and mass email blasts. There is nothing social about this! Sample Social Retargeting Results Bizo shared the results from their own tests in a recent blog post.

What Really Happens When Influence Increases?

Digital B2B Marketing

Social Media influence influence measurement influencer marketing klout Joe Fernandez of Klout recently said Klout’s goal is to help every person maximize their individual influence. It is no secret, as a marketer you want to influence purchases.

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The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

PR, analyst relations, content marketing, events, social media, even internal marketing, can play important roles in establishing your brand. When the success of your business is less important than the success of your marketing, something is seriously wrong.

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

You can’t rely on campaign tracking codes in social. For paid media programs, you provide the URLs with tracking strings that your analytics solution recognizes. But in social media, most traffic will come from other people sharing your content.

#NewNewTwitter: A New Opportunity for Marketers

Digital B2B Marketing

Media Integration The integration of images has been significantly improved and video has been added. Small “View Image” and video links with a small icon give tweets that include media additional visual weight in the interface.

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All Media Will Be Social Media

Digital B2B Marketing

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Social Media conversation delicious Facebook Google integration LinkedIn social media summifyThis is a forward looking opinion post on the potential future of digital marketing.

A Guide to Creating a Thought Leadership Campaign

Digital B2B Marketing

Develop Social Profiles. Develop social media profiles for Jamie on the core relevant networks for your target audience. Helpful tools for following and listening beyond the standard social networks include: Newsle , RSS feeds, Google alerts , Disqus and Intense Debate.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Constant Contact : Looking for marketing and social media tips? Social Media B2B marketing Constant Contact General Electric hubspot pinterestPinterest is the marketing flavor du jour. Many B2B marketers do not have any presence on Pinterest. In my search for major B2B marketers on Pinterest, I only found a handful using it actively.

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All Media Will Be Social Media

Digital B2B Marketing

The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore. Social media will not be integrated into marketing, it will be integrated into our experience as individuals.

Mute Represents Everything Wrong with Twitter Today

Digital B2B Marketing

News Rants Social Media Filter twitter Finally, you can mute on Twitter. Everything that’s wrong with Twitter has been fixed confirmed. If you don’t want to see what someone Tweets, unfollow them. If they are spamming with mentions, favorites or retweets, block them.