Social media strategy leaders: Sarah Nilson
MARCH 27, 2017
Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media.
What is Social Media Marketing?
DECEMBER 2, 2014
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?
Why every business needs a social media business audit
FEBRUARY 17, 2017
Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media.
Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts
DECEMBER 14, 2016
In the posts from fellow Social Media Examiner contributor Stephanie Sammons , you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric.
Exploit the hours employees spend on social media
SEPTEMBER 27, 2016
According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution.
Social media marketing isn’t a popularity contest
SEPTEMBER 4, 2015
Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less.
10 Social media metrics every marketer needs to know
FEBRUARY 10, 2016
Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored?
Social Media is a life sentence
MARCH 11, 2014
Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street.
All social media sites should offer profit sharing and ad revenue
MARCH 21, 2017
Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue? —
Don’t screw up your social media listening
JANUARY 30, 2017
Let me guess: your company has an outstanding social media presence. You do social listening every week. A lot of companies I’ve worked with seem to approach social listening as an attempt to showcase how great they are.
Why 9Round should be using SOCi for social media management
FEBRUARY 11, 2016
And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. The post Why 9Round should be using SOCi for social media management appeared first on Biznology.
Lurkers are the 99.989% of Social Media
MAY 6, 2014
It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. The post Lurkers are the 99.989% of Social Media appeared first on Biznology.
Social Media is Like Riding a Bike
APRIL 1, 2014
I get to a point on social media eventually, so hang in there. The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional.
In praise of social media mediocrity
MARCH 26, 2013
My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it.
11 Easy Social Media Tips and Tricks
DECEMBER 10, 2013
Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media.
Five often-overlooked reasons senior executives should use social media
DECEMBER 30, 2015
I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. “I don’t have time to build my LinkedIn profile.
Social media employee advocacy is the heartbeat of your company
APRIL 17, 2017
On social media. Start your social strategy with your employees. I look at social media for business from a holistic viewpoint. Crafting an effective social media strategy starts with your employees. You have a social media playbook for your company.
Social media strategy leaders: Lisa Marcyes
DECEMBER 5, 2016
How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. Manage social influencer outreach. Welcome, Lisa !
Social media strategy leaders: Kerry Gallagher
FEBRUARY 10, 2017
Welcome to the next post in a series celebrating leaders in social media strategy. These professionals are pioneers, laying the groundwork for future social media marketers. I’ve spoken with leaders in media, marketing technology, higher education and now finance!
12 inspiring social media monitoring case studies
AUGUST 8, 2016
90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). Here are 12 inspiring social media monitoring case studies.
How social media is changing what brands stand for
MARCH 23, 2017
Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.
Social media strategy leaders: Hester Tinti-Kane
OCTOBER 26, 2016
So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy?
Social media strategy leaders: Tory Starr
SEPTEMBER 21, 2016
Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH!
Social media strategy leaders: Robert Bochnak
JANUARY 17, 2017
How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. In this role I solely focus on social media for alumni relations.
Social media strategy leaders: an intro to the series
AUGUST 22, 2016
This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. So who “owns” social media strategy?
25 social media listening aids to increase your hearing
APRIL 21, 2014
78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). To make sense of the noise, social media listening requires a process.
Social media monitoring: why it’s a must
MAY 6, 2015
the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S.
Are you a social media forager?
JUNE 18, 2013
When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager.
A social media hoarder intervention
FEBRUARY 11, 2014
Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al.
Don’t be a “wuss” anymore on social media with your content and discussions
OCTOBER 10, 2016
And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver.
Make the most of your social media fans
JUNE 27, 2016
Most brands and companies today have some sort of social media presence. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like.
Social media, echo chambers, and the decline of discourse
JULY 14, 2016
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. I think the unintended consequences of social media are an important factor.
All about earned media micro-influencer marketing and more on the Through the Noise podcast
APRIL 25, 2017
Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! What is earned media?
How to Build Your Influencers in Social Media
OCTOBER 14, 2014
A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer.