Biznology

Five social media courses make one social media strategy meal

Biznology

Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto.

Read this article before you start a social media program

Biznology

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? Yet many people hire someone to implement a social media program without really knowing why. How can I use social media?

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Should you stop (organic) social media activity?

Biznology

Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Yes, I know we’re “supposed” to post to social media to “connect with our readers” and “amplify our content.”

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” The post What is Social Media Marketing?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

How email and social media can supercharge your lead generation strategies. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Why every business needs a social media business audit

Biznology

Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media.

Social Media is a life sentence

Biznology

Before you take the next step of using social media for business purposes, realize that it’s a life sentence. Like your Imuran and Azasan, your social media content is your daily bread and not just a special treat. At least social media is a two-way street.

Social media marketing isn’t a popularity contest

Biznology

Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. How to Make the Most of Your Social Media Marketing with Less.

Exploit the hours employees spend on social media

Biznology

According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work.

What your social media marketing consultant will never tell you

Biznology

Too many companies try to outsource their social media in hopes that a social media expert, like me, will care about their brand just as much as they do. One of my goals as a social media marketing consultant is to help as many companies as possible train their own teams to take the reins on social media, even though I can make more money doing it myself. When does it make sense to hire a social media consultant?

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person.

4 Ways to really engage your customers on social media

Biznology

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty.

10 Social media metrics every marketer needs to know

Biznology

Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored?

Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. The post Lurkers are the 99.989% of Social Media appeared first on Biznology.

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution.

In praise of social media mediocrity

Biznology

My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. If you just spend that minimum on your social media, you’ll only be participating, you’ll only be showing up, but you’ll still be out there doing it.

Social Media is Like Riding a Bike

Biznology

I get to a point on social media eventually, so hang in there. The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional.

11 Easy Social Media Tips and Tricks

Biznology

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media.

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

Biznology

In the posts from fellow Social Media Examiner contributor Stephanie Sammons , you’ll find tips about having a professional photo, a strong headline, and a summary written in first person that is prospect-centric.

Why 9Round should be using SOCi for social media management

Biznology

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. The post Why 9Round should be using SOCi for social media management appeared first on Biznology.

How social media is changing what brands stand for

Biznology

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.

Five often-overlooked reasons senior executives should use social media

Biznology

I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. “I don’t have time to build my LinkedIn profile.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time

Biznology

Search + Social = Online Reputation Management. Digital and Online Reputation Management by Chris Abraham of Gerris for The Social Media Monthly. The synergy between social media and search.

Why most B2B social media programs fail to generate real leads

Biznology

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Did I just describe your social media program?

7 reasons why you need a social media marketing consultant

Biznology

You are ready to start implementing all those techniques you discovered from those social media gurus. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You don’t like social media marketing.

Are you a social media forager?

Biznology

When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager.

25 social media listening aids to increase your hearing

Biznology

78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). To make sense of the noise, social media listening requires a process.

A social media hoarder intervention

Biznology

Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al.

Social media monitoring: why it’s a must

Biznology

the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Southwest Airlines took to social media touting how they are now the only U.S.

12 inspiring social media monitoring case studies

Biznology

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). Here are 12 inspiring social media monitoring case studies.

Don’t screw up your social media listening

Biznology

Let me guess: your company has an outstanding social media presence. You do social listening every week. A lot of companies I’ve worked with seem to approach social listening as an attempt to showcase how great they are.

Remember LinkedIn for social media marketing

Biznology

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003.

How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer.

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH!

Social media strategy leaders: an intro to the series

Biznology

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. So who “owns” social media strategy?

Social media strategy leaders: Lisa Marcyes

Biznology

How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. Manage social influencer outreach. Welcome, Lisa !

Social media strategy leaders: Hester Tinti-Kane

Biznology

So far, I have done one interview in the Leaders in Social Media Strategies series. How has your education and workplace learning brought you to where you are now, a leader in social media strategy?

Make the most of your social media fans

Biznology

Most brands and companies today have some sort of social media presence. The San Antonio based data company Stirista now can turn your social media followers—a portion of them, at least—into an instant marketing database, ready for communications through any channel you like.

Survey says: ANZ Companies use social media for business

Biznology

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. Social Media Use.