Fear and Social Media Don’t Mix
NOVEMBER 19, 2011
MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media?
Social Media and Ethics: An Interview with B2B Editor Maureen Alley
MARCH 11, 2011
In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer.
A Look Inside a B2B Editor’s Head
JULY 5, 2012
Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism B2B editors B2B publishing editorial Ethics journalism Social Media trade press Twitter
The Perils of Corporate-Personal Twitter Names
JULY 25, 2011
Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about.
The Tyranny of Images: Why Instagram and Pinterest Worry Me
APRIL 9, 2012
Mark Zuckerberg clearly understands that images are an increasingly important element in social discourse. So do the founders of the visually oriented Pinterest, which in less than a year has leapt from obscurity to become the third most popular social network on the web.
Dialogue vs. Monologue: Six New-Media Principles, No. 1
NOVEMBER 23, 2011
As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Today, for anyone who’s thought much about social media, it verges dangerously on being trite.
My February Challenge: 10 Tweets a Day
FEBRUARY 1, 2012
That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) In fact, much of what counts in the media world is concerned with receiving messages, not sending them. Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets Twitter
Shakespeare Was an Aggregating Social-Media Pirate
NOVEMBER 21, 2011
But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability.
Journalism, Professionalism, and the Turing Test
MAY 9, 2012
Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another.
Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers
MAY 2, 2011
We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But text messaging was in its infancy, and the social web was yet to be born. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms. Social Media new media old-media Twitter
Digital Drudgery and Second-Stage Shovelware
FEBRUARY 23, 2011
In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. New-Media Models blogging new media old-media print process journalism publishing models
Why Publishers Need Early Adopters, Annoying or Not
JULY 15, 2011
Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it.
Is the Distinction Between Consumer and B2B Media Still Meaningful?
OCTOBER 21, 2011
In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Only later, when we tried to break into the business did we find out about the trades, and realize there was an entire world of media we’d known nothing about. Related posts: How to Save Your Business by Wasting Time: Social Media and B2B.
Social Media and the Blurring of Professional Roles
SEPTEMBER 8, 2011
In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. But as the mass media era recedes into the past and is replaced by the conversational age, the act of rethinking our roles, our identities, is a necessary if sometimes painful exercise. More than ever, in the social media era it’s not what you are but what you do that counts.
A Lesson from the Digital Productivity Terrorists
FEBRUARY 3, 2011
From the print perspective, digital media and excessive workloads go hand in hand. Now, though, digital media have set the bar much higher. New-Media Models content content farms journalism new media old-media print publishing models Social Media Writing
“Content Is Power”: Q & A with Mark W. Schaefer
NOVEMBER 29, 2011
As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? New media.
30 Lessons from 30 Blog Posts in 30 Days
NOVEMBER 30, 2011
Not only does it give you something to talk about, but it’s what the social web is all about. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T.
Facebook Subscriptions: Overdrive for Journalists?
SEPTEMBER 15, 2011
That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans.
Social Media and the Clash of Brands
NOVEMBER 10, 2011
In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. This is a tricky issue for media organizations.
Do B2B Editors Get Twitter?
AUGUST 12, 2011
The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity. As Owens notes, retweeting creates a social bond: “it makes me feel validated when I see that someone else has retweeted one of my posts.
Are Publishers Afraid of Social Media?
JANUARY 20, 2011
In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. Thinking of social media in terms of control simply doesn’t work. Social Media control magazines
Social Media and the Perils of Monetization
MARCH 9, 2011
Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. To my mind, neither of these changes has any effect on the social aspects of his blog. As Schaefer noted last year, the more the emphasis is on business, the harder it is to maintain the social nature of social media.
Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy
JUNE 30, 2011
If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Ethics New-Media Models journalism new media personal branding Social Media social-media policies TwitterScripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be afraid. Be very, very afraid.
NaNoWriMo, Social Media, and Measurability
NOVEMBER 2, 2011
What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. It becomes a social system to help individuals conquer what Seth Godin calls the fear of shipping.
Time to Surf the Wave of the Personal Brand
JULY 22, 2013
For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. Personal vs. Corporate: Six New-Media Principles, No.
New-Media Survival at SIPA 2012
MAY 15, 2012
As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll also be giving away a few copies of the paperback edition of the New-Media Survival Guide to audience members hardy enough to stay with me through the entire talk.
Twitter Challenge Update: 3 Things I’ve Learned So Far
FEBRUARY 15, 2012
To make the most of social media, you have to loosen up and take the bad with the good. Twitter was already my favorite social media platform; now I have a better understanding of why. Social Media TwitterNow that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional.
Are You Highly Digital? Try This Test
JULY 3, 2012
Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. ” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget.
Introducing the New-Media Survival Guide
JANUARY 12, 2012
Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed.
More Lessons from My 10-Tweets-a-Day Challenge
MARCH 1, 2012
Despite having just self-published a book (the New-Media Survival Guide ), my usual reticence restricted my promotional tweets to just 12% of the total for the month. Social Media content conversation Twitter
Three Ways to Annoy People and Produce Great Content
MAY 6, 2011
But increasingly in the social media era, timely publication is a critical component of great content. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious.
Webcasts Grow Up
APRIL 12, 2011
In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook.
A Boring But Mandatory Redesign Announcement
JULY 18, 2011
The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication.
Reporter Failure, Editor Failure, or Tool Failure?
APRIL 26, 2012
What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley.
The Key to Understanding New Media Is Attitude, Not Technology
MARCH 28, 2012
For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. Gina Tapani.
Collaboration vs. Control: Six New-Media Principles, No. 2
NOVEMBER 24, 2011
In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. But in the social media era, roles and responsibilities are not so clear-cut. In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational. Related posts: Dialogue vs. Monologue: Six New-Media Principles, No.