B2B Memes

Fear and Social Media Don’t Mix

B2B Memes

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media?

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer.

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Trending Sources

A Look Inside a B2B Editor’s Head

B2B Memes

Understanding the proper relationship between professional and personal use of social media. Social Media and Ethics: An Interview with B2B Editor Maureen Alley. Journalism B2B editors B2B publishing editorial Ethics journalism Social Media trade press Twitter

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The Perils of Corporate-Personal Twitter Names

B2B Memes

Until journalists and their employers alike see Twitter and other social media accounts as equivalent in importance to other brand channels and manage them accordingly, the friction will only increase. But blending the professional and personal is exactly what social media is all about.

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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Paul Conley.

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My February Challenge: 10 Tweets a Day

B2B Memes

That ties me with the estimable Paul Conley , but leaves me well behind even the moderate output of new-media mavens Rex Hammock (7.0) In fact, much of what counts in the media world is concerned with receiving messages, not sending them. Managing Your Career in the Social Media Era: Sources. Social Media conversation curation new media personal branding tweets Twitter

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Shakespeare Was an Aggregating Social-Media Pirate

B2B Memes

But without perhaps meaning to, he offers some enlightening arguments against those who doubt the validity or value of social media. ” Related posts: Nine Keys to a Robust Editorial Career in Social Media. NaNoWriMo, Social Media, and Measurability.

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Journalism, Professionalism, and the Turing Test

B2B Memes

Embracing the subjective, personality-driven approach of social media? Those are some of the questions being raised recently by a number of new-media observers, most notably GigaOm’s Mathew Ingram , who’s lately been rolling out one must-read blog post after another.

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Thanks to Social Media, I No Longer Mistake Terrorists for Water Dispensers

B2B Memes

We’re not the kind of people who seek out media and keep a TV or radio on at all times. In the social media era, it’s getting harder and harder for us to slip out of an awareness of the world. But text messaging was in its infancy, and the social web was yet to be born. But we have mobile phones, a variety of social media accounts, and always-on computers in several rooms. Social Media new media old-media Twitter

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Digital Drudgery and Second-Stage Shovelware

B2B Memes

In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. New-Media Models blogging new media old-media print process journalism publishing models

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Why Publishers Need Early Adopters, Annoying or Not

B2B Memes

Alley herself, after all, stands out among young B2B journalists for being well ahead of her peers in adopting the tools and ethos of social media. New-Media Models The Future of Print new media new technologies publishing models Social Media TwitterYesterday, B2B editor and blogger Maureen Alley wrote a provocative post declaring that early adopters are annoying. I’m not sure she means it.

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Is the Distinction Between Consumer and B2B Media Still Meaningful?

B2B Memes

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. Are the differences between B2B and consumer media even relevant any longer? Only later, when we tried to break into the business did we find out about the trades, and realize there was an entire world of media we’d known nothing about. Related posts: How to Save Your Business by Wasting Time: Social Media and B2B.

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Social Media and the Blurring of Professional Roles

B2B Memes

In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer. But as the mass media era recedes into the past and is replaced by the conversational age, the act of rethinking our roles, our identities, is a necessary if sometimes painful exercise. More than ever, in the social media era it’s not what you are but what you do that counts.

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A Lesson from the Digital Productivity Terrorists

B2B Memes

From the print perspective, digital media and excessive workloads go hand in hand. Now, though, digital media have set the bar much higher. New-Media Models content content farms journalism new media old-media print publishing models Social Media Writing

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“Content Is Power”: Q & A with Mark W. Schaefer

B2B Memes

As I familiarized myself with B2B marketing blogs, though, I realized that while these goals may never fully align, in the social-media era they are coming closer together. What’s the most important message you have for people regarding social media? New media.

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30 Lessons from 30 Blog Posts in 30 Days

B2B Memes

Not only does it give you something to talk about, but it’s what the social web is all about. Social Media Writing Alexis Madrigal blogging content Frank Viola Jeff Goins Mark Schaefer marketing NaNoWriMo Paul Conley personal Seth Godin T.

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Facebook Subscriptions: Overdrive for Journalists?

B2B Memes

That’s why I’ve so far stuck with Twitter and its follower model and dallied with Google Plus and its concept of differentiated social circles. One of the problems with Lavrusik’s pitch is that it aimed at mass-media journalists with large numbers of fans.

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Social Media and the Clash of Brands

B2B Memes

In traditional print or broadcast media, the corporate brand controls the personal brand—except in a few rare cases, writers are expected to adapt their voice to that of their venue, and publication editors make sure that happens. But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. This is a tricky issue for media organizations.

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Do B2B Editors Get Twitter?

B2B Memes

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity. As Owens notes, retweeting creates a social bond: “it makes me feel validated when I see that someone else has retweeted one of my posts.

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Are Publishers Afraid of Social Media?

B2B Memes

In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?” To my ears, it’s a question that’s at odds with the essence of social media. It suggests that not only do magazine publishers not yet understand social media, they’re actually afraid of it. Thinking of social media in terms of control simply doesn’t work. Social Media control magazines

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Social Media and the Perils of Monetization

B2B Memes

Are profits and social media compatible? Does making money from a friendship make it less social? For B2B professionals, mixing social media and business requires a delicate balance of giving and selling, sharing and monetizing. To my mind, neither of these changes has any effect on the social aspects of his blog. As Schaefer noted last year, the more the emphasis is on business, the harder it is to maintain the social nature of social media.

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Be Yourself. Just Not Your Real Self: Scripps’ Muddled Social Media Policy

B2B Memes

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Now go out there and kick some social media ass.”. Ethics New-Media Models journalism new media personal branding Social Media social-media policies TwitterScripps a glance. As summarized by Jay Rosen, the message Scripps is sending to its employees is. “Be Be afraid. Be very, very afraid.

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NaNoWriMo, Social Media, and Measurability

B2B Memes

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. It becomes a social system to help individuals conquer what Seth Godin calls the fear of shipping.

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Time to Surf the Wave of the Personal Brand

B2B Memes

For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media. If you don’t consciously cultivate your brand, it won’t take root in the new media age. Personal vs. Corporate: Six New-Media Principles, No.

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Twitter Challenge Update: 3 Things I’ve Learned So Far

B2B Memes

To make the most of social media, you have to loosen up and take the bad with the good. Twitter was already my favorite social media platform; now I have a better understanding of why. Social Media TwitterNow that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional.

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New-Media Survival at SIPA 2012

B2B Memes

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. I’ll also be giving away a few copies of the paperback edition of the New-Media Survival Guide to audience members hardy enough to stay with me through the entire talk.

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Are You Highly Digital? Try This Test

B2B Memes

Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. ” The answer, for me, is similar to what Schaefer says about companies: “social media success is not going to be a function of marketing vision or budget.

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Introducing the New-Media Survival Guide

B2B Memes

Today I’m both pleased and relieved to announce the publication of my first e-book, the New-Media Survival Guide. (If If it’s successful, readers will understand that the ways of new media are not be be feared, but to be welcomed.

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More Lessons from My 10-Tweets-a-Day Challenge

B2B Memes

Despite having just self-published a book (the New-Media Survival Guide ), my usual reticence restricted my promotional tweets to just 12% of the total for the month. Social Media content conversation Twitter

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Three Ways to Annoy People and Produce Great Content

B2B Memes

But increasingly in the social media era, timely publication is a critical component of great content. At first glance, the idea behind content marketing is straightforward and appealing: by publishing great content, you can win friends, influence people, and achieve your marketing goals. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious.

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Webcasts Grow Up

B2B Memes

In one of the earliest posts on this blog I complained about the lack of social-media awareness and interactivity in most B2B webcasts. There are a number of social media widgets that the producer can add to the console, including Twitter, LinkedIn, and Facebook.

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A Boring But Mandatory Redesign Announcement

B2B Memes

The Subscribe/Connect/Follow widget to add links for RSS, e-mail subscriptions, and my various social-media identities. In my years as a magazine editor, one of the most irksome tasks was writing an editorial announcing a redesign of the publication.

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Reporter Failure, Editor Failure, or Tool Failure?

B2B Memes

What are the new-media lessons, if any, to be drawn from the resignation earlier this month of Washington Post blogger Elizabeth Flock? Related posts: Social Media and Ethics: An Interview with B2B Editor Maureen Alley.

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The Key to Understanding New Media Is Attitude, Not Technology

B2B Memes

For my own experiment in iterative publishing, the New-Media Survival Guide , I wanted to avoid the Trapani Trap by putting less emphasis on the technologies behind the new-media revolution and more on the attitudes and ethos that are driving it. Gina Tapani.

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Collaboration vs. Control: Six New-Media Principles, No. 2

B2B Memes

In yesterday’s post , I described new media’s foundation in conversation, the preference for dialogue over monologue. But in the social media era, roles and responsibilities are not so clear-cut. In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational. Related posts: Dialogue vs. Monologue: Six New-Media Principles, No.

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A Leap-Day Special

B2B Memes

To mark the auspicious occasion of leap day, I’ve marked down the price of the e-book edition of the New-Media Survival Guide to just 99 cents (or, if you’re outside the United States, the equivalent in some other currency). Though there really is not much risk in spending 99 cents, you can find out more about the New-Media Survival Guide before you buy it at NewMediaSurvivalGuide.com. Introducing the New-Media Survival Guide.

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The Privacy Canard: David Lazarus and the Evils of Facebook

B2B Memes

But is the root of the evil here an issue of privacy, or of bureaucratic intolerance and social hypocrisy? Fear and Social Media Don’t Mix. Social Media David Lazarus Facebook Google journalism old-media privacy Twitter

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Three Ways to Make Media More Personal

B2B Memes

and social media, along with the impact of Google search, would have rendered our efforts irrelevant. But the need for publishers to think about how to make media more personal is, if anything, more important now than ever. You need to encourage and promote their Twitter accounts and other social media outlets, even at the risk of allowing their personal brand to outshine your own media brand. Related posts: Social Media and the Clash of Brands.

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The Yin and Yang of Content Economics

B2B Memes

Try writing for Demand Media and you will quickly learn the harsh economics of content oversupply.”. As Josh Gordon pointed out last week, one of the primary attractions of social media is its low cost. It has the look of two trends hurtling toward a head-on collision.

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Does Danger Lurk in the Language of Social Media?

B2B Memes

This seems to be true of many journalists who resist the benefits of new media solely because of the language used to describe them. If the language of new media is so prone to misinterpretation, is it not also dangerously vulnerable to manipulation? That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. Will the social media revolution be co-opted?

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