B2B Marketing Traction

A Social Media Strategy for B2B Marketers

B2B Marketing Traction

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. We decided to begin by optimizing their website and implementing a blog and social media marketing.

Trending Sources

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? My competitive analysis focused on social media.

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

A client recently asked me which visual social media platform should they choose – Instagram or Pinterest. So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms.

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Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. You’re safe testing the B2B social media waters on LinkedIn.

How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

There is an art to getting followers and engagement on social media platforms like LinkedIn. A colleague recently emailed me a question about how to get results from social media. The social media platform in question is LinkedIn.

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

According to IBM’s new Global C-Suite Study , CMOs are now second to CFOs in terms of influence, but most are still not ready to fully take advantage of the benefits of social media adoption and digital marketing. Role of the CMO CMO content marketing social media

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

New social media platforms keep emerging ( by the way, have you added Google+, Pinterest and Instagram to your B2B marketing plan? Using quality visuals with your social media messages increases engagement. Social media marketing means there are lots of balls in the air.

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Is Your Social Media Consultant an Expert or a Wannabe?

B2B Marketing Traction

According to the 2013 Social Media Marketing Industry Report , 75% of marketers have less than three years experience in social media. Yet there are a lot of self-professed social media “experts” out there. Plus, social media is kid stuff, right?

Just When You Think You Know B2B Marketing, The Millennials Are Here

B2B Marketing Traction

Step up your game with technology, expand your presence on social media, post videos on YouTube and photos on Instagram that speak to this generation. You did the research. You wrote the plan. You know where your B2B target audience gets information and how they buy, right? Not so fast.

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

And, now that content marketing and social media make a difference in how a website gets found in searches, I would say that many web developers and graphic designers don’t know how to integrate this into a WordPress (or any) website.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

Everything is more visual on social media. We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. Social Media/Web 2.0 b2b content Facebook LinkedIn marketing social media

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. In your social media plan, make sure social media goals are SMART.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

Social media platforms, including LinkedIn, have been known to remove features and change the rules. If you need advice on how to better use LinkedIn and other social media platforms, contact New Incite today. LinkedIn marketing social media

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B2B Marketers: If You Fail to Plan, You Are Planning to Fail

B2B Marketing Traction

There are umpteen social media platforms to set up and activate. So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right?

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3 New Promotional Product Campaign Ideas for Your B2B Marketing

B2B Marketing Traction

Selfie stick video or photo social media campaign. Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Are you wondering if promotional products or giveaways make a difference?

8 Elements of the Perfect Blog Post

B2B Marketing Traction

Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. What does a perfect blog post look like?

Why Your Rant is Not Right for Social Media

B2B Marketing Traction

Social media is not a place to express anger or admonish people publicly. A recent incident at a technology conference provided a good reminder why you should never use social media for a rant. Do you need help with your social media campaigns?

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

Marketing Strategy b2b email marketing marketing social mediaA majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works.

8 Social Media Marketing Ideas for Your Trade Show Exhibit

B2B Marketing Traction

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. If you’re launching a product at a show, extend the launch reach with social media video and photos. How have you used social media at trade shows?

Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. My personal belief is that B2B social media marketing adoption is subject to two major factors in the pragmatic Early Majority marketplace. b2b marketing social media

4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

” Pinterest is a social media site that allows members to create boards for images that they like. Pinterest was founded in December 2010 and was named as a top ten social media site by October 2011 with over ten million visits per week. Social Media/Web 2.0

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Follow some of your suppliers, customers and some industry media writers and their publications. You can find their Twitter accounts by going to their website and clicking on the Twitter social media icon or on the Twitter follow button. Social Media/Web 2.0

Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

I know everyone is selling social media now ( I’m annoyed too, as it is not a panacea – it’s just another marketing channel! ). But, social media is a place where many people spend time. Read my post here for a practical approach to social media.).

5 Creative Ways B2B Marketers Can Use Twitter’s Vine

B2B Marketing Traction

Why do companies or people have to get dragged through the media ad infinitum? Social Media/Web 2.0 I don’t know much about Vine, and I like it already.

Why B2B Marketers Must Pull Up From Boring Product Marketing

B2B Marketing Traction

Your business must show up consistently across online platforms, including your website and social media. An un- or poorly-branded company page on social media shows that you’re not consistent. Engaging people with your human side in social media?

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers?

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more.

The Social Media-Savvy Millennials Are Coming

B2B Marketing Traction

So does social media, and you may be able to leverage their knowledge and skills to create more social capital and buzz for your business. In a few years, almost half of your workplace will be made up of millennials.

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Where in the Product Lifecycle is SEO?

B2B Marketing Traction

It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy.

B2B Marketers Must Be Transparent to Build Trust

B2B Marketing Traction

The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product.

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another.

In The Rush to B2B Social Media, Don’t Forget Strategy, Analytics

B2B Marketing Traction

As many businesses jump on the social media bandwagon, I’m seeing a real lack of strategic planning and analytics as part of the effort. A lot of people think of social media as kids stuff – easy – anyone can do it.

12 Benefits of Blogging for B2B Marketers

B2B Marketing Traction

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Within minutes on your blog you can publish a statement and have it broadcast through social media to communicate to your audiences.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

On what social media and other online platforms are your audiences? Content marketing requires strategy and discipline for successful results. I recommend creating a strategic plan and schedule for execution. For success in content marketing, you need to be strategic and disciplined.

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Your presence on social media and how others share your content makes a huge difference. If you need assistance, I provide marketing consulting, including strategic plans and implementation of traditional and social media marketing. Happy New Year!

Plan 75

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

social media (other than blogs), 2.) Use storytelling distributed on social media to “pull” buyers. Your great content in the forms just mentioned exist on social media platforms and on your website.

Are Your Social Media Messages Turning Off Buyers?

B2B Marketing Traction

In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Research has shown that buyers like it when a company makes their information available on social media. Marketing Soapbox b2b customer marketing social medi

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

When social media and content marketing became more mainstream, some of the industry leaders were suggesting that you re-purpose content to be more efficient.

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