B2B Lead Generation Blog

Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans

B2B Lead Generation Blog

Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group.

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B2B Social Media Marketing: Focus on leads, not likes

B2B Lead Generation Blog

Do you know where your social media is contributing? Honestly, it’s almost unfair to compare social media engagement to other channels,” Kelly confesses. This is why Baggott advises that every social media post links back to a landing page. Social Media

How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel

B2B Lead Generation Blog

Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine.

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. Lead Generation B2B marketing lead generation LinkedIn social media social selling

How giving useful ideas and secrets builds trust

B2B Lead Generation Blog

People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation.

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B2B Content Marketing: Find the bigger story

B2B Lead Generation Blog

Content Marketing b2b social media content marketing joe pulizzi lead gen Lead Nurturing Tweet “Anybody here think you have nothing to create content around? No exciting stories to tell?”

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message.

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3 Good Questions to Align Strategy, B2B Marketing, and Sales

B2B Lead Generation Blog

To put that in perspective, Brian, that amount is more than three times what companies spend on all media advertising– Super Bowls, everything else. It’s wasted on social media and other chic tools, and many marketers are ironically proud of that.

Lead Generation: Content among the most difficult tactics, but also quite effective

B2B Lead Generation Blog

Mobile is bigger than social media. My attention was drawn to mobile marketing designated in the social media circle. I believe mobile is bigger than just social media and could have a significant impact on the performance of campaigns in the future.

15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)

B2B Lead Generation Blog

B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. Most new leads go nowhere.

Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience

B2B Lead Generation Blog

Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics.

How to Use Trigger Events for More and Better Leads

B2B Lead Generation Blog

Posting links to relevant content on your social media pages to capture those experiencing those triggers to engage with your further. People aren’t ready to buy when we want to sell. Think about it. .

Building Your Strategic Lead Generation Portfolio

B2B Lead Generation Blog

I’ve updated it to include more content marketing and social media channels. Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels.

How the Halo Effect Drives Lead Generation

B2B Lead Generation Blog

Social Media Dos, Don’ts [MarketingSherpa how-to article]. Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Dan Schawbel of Mashable, the social media guide , suggests that you brand yourself for the job you want, not the job you have. Social Media content marketing lead generation Lead Nurturing Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects.

Value Proposition: What motivates prospects to buy from you?

B2B Lead Generation Blog

B2B Social Media: How do you measure the ROI of a LinkedIn InMail campaign? Tweet One day at the office, I decided to put a dollar bill on my cubicle wall. When people walked by, they would ask why I was putting money on my wall. My initial response was that I simply like money.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

Meanwhile, linking to third-party media articles costs you nothing. B2B Lead Generation: 6 social media tactics from 7 experts [MarketingSherpa how-to article]. Tweet For the new year, I’m sharing 15 ideas on how to make your lead management more effective.

Lead Generation: Balancing lead quality and lead quantity

B2B Lead Generation Blog

B2B Social Media: SAP Latin America boosts followers 900% [Part I] [Case study]. B2B Social Media: SAP Latin America boosts followers 900% [Part II] [Case study]. Tweet Lead generation is somewhat like a tightrope act.

Lessons from a B2B Summit Coach: Five Steps to Cut through the Noise, Turn off the Hype and Create a B2B Social Media Program that Works

B2B Lead Generation Blog

Tweet If you’re struggling with managing social media programs in the B2B marketplace, Zuzia Soldenhoff-Thorpe (pictured at below) has some news for you: Most of your peers are too. social media is one of the most. Analyze and monitor their social media.

Nine Simple Tactics to Drive a Higher Return on Trade Show Investment

B2B Lead Generation Blog

Leverage social media before, during and after the event. If you’re holding an educational or social event, brainstorm with them to see how they can help you attract more and better attendees.

Why Empathetic Marketing Matters and 7 Steps to Achieve It

B2B Lead Generation Blog

We’ve moved from traditional advertising to social media, content marketing and beyond. Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging.

Lead Gen Tactics from 4 MarketingSherpa Case Studies

B2B Lead Generation Blog

B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. For this B2B Lead Roundtable Blog post, I want to offer four of those case studies published over the last couple of years addressing that very topic.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Stay specific to your social network, for instance, LinkedIn news does well on LinkedIn. Related Resources: Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects. Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More.

Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions

B2B Lead Generation Blog

We have over 1,500 clients, and they concur with your research findings … a lot of people in the market over the last two years have been asking me about what they should be doing on social media,” said Tracey Voyce, Director, Bloomtools.

Is Social Media Really Living Up to Expectations?

B2B Lead Generation Blog

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Digital Marketing: How to craft a value proposition in 5 simple steps

B2B Lead Generation Blog

We can integrate into any social media platform”. Exclusivity: 5.0 – While there may be other players in our market; our business intelligence has determined that we are the only ESP currently capable of integration into every social media platform.

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Trade Show Follow-Up: 5 tips to optimize response

B2B Lead Generation Blog

Invite them to subscribe to an online newsletter, attend online events, or connect via social media.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”.

Buy, Build or Both Part 2: The basics of list building

B2B Lead Generation Blog

Make sure they’re represented in your website’s code, like title tags and meta tags , as well as in content and social media. Build your social media presence. 30-Minute Marketer: How to Integrate Social Media with Email and SEO.

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Marketing 101: How to get started in lead generation

B2B Lead Generation Blog

There are many ways to learn this – surveys, social media monitoring, interviews with current customers, A/B testing, conversations with Sales, Services and Customer Support …. Value Proposition: How to use social media to help discover why customers buy from you. B2B Social Media: 4 steps to get your listening dashboard started. Social Media Marketing: 4 basic tips for getting started.

Content Marketing: How a technology company used its employees to generate quality content [Video]

B2B Lead Generation Blog

Educating departments on the use of social media and recognizing talents and abilities within the team increased the quality and reputation of the content that the company generated. Content Marketing B2B Summit 2012 content marketing lead gen summit 2013 social media

2013 Year in Review: Top 6 focus areas for B2B marketers this year

B2B Lead Generation Blog

In 2012, the top focus for B2B marketers was understanding and leveraging social media. Use social media to generate leads and connect with prospects. Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans. Andrea Johnson, Copywriter, MECLABS, revealed how Dell leveraged social media to reach out to customers and monitor conversations online.

SEO Success Story: How an engineering firm moved from obscurity to the #1 ranking for critical local search terms

B2B Lead Generation Blog

Develop a Winning Combination for Social Media Integration: 9 tips from a recent MarketingSherpa webinar. Content Marketing content marketing landing page optimization Marketing research social media marketing

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Email Marketing: How to maintain low opt-out rates

B2B Lead Generation Blog

8 Questions to Steer Your Marketing Priorities – Find out the value of asking a handful of customers questions directly – not through surveys, focus groups, digital body language or social media.

Gamification: How Siemens got 23,000 engineers to learn about its brand

B2B Lead Generation Blog

In the morning, it was introduced to more than 60,000 employees at Siemens via their managers, who underwent communication training about the program and provided a toolkit, including a review of social media policies. That afternoon, there was a paperless launch to the media, which leveraged Twitter, Facebook and LinkedIn. Related Resources: B2B Social Media: Gamification effort increases Web traffic 100%, employee collaboration 57%.

Lead Generation: 2 questions every marketer should ask themselves about prospect motivation

B2B Lead Generation Blog

Or do you have targeted PPC ads on social media or a very specifically themed blog? Tweet The most important factor to keep in mind when creating your landing page is your prospects’ motivation. Highly motivated prospects can make for highly motivated leads if your landing pages deliver the right message to the right prospect at the right time. However, it’s the prospects who are not highly motivated that you need to worry about.

Lead Generation: How Lithium Technologies uses webinars to grow its customer database

B2B Lead Generation Blog

a social software company. For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”.

Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More

B2B Lead Generation Blog

Monitoring social media. Social media has made organizations transparent. Leverage social media. Marketing Strategy competitive analysis consistent messages direct mail newsletters social media value

Lead Generation: It’s all about building relationships

B2B Lead Generation Blog

So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS.