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    [Social Media] How Cluttered Is the Advertising Landscape, Really? [Timeline]
    We know advertising is everywhere , and we know the media landscape is more cluttered than a house on an episode of Hoarders , but, like, just how bad is it? There''s another biggie, though: overbearing information pollution thanks to multiplying digital media. To gain some perspective on just how much information we''re dealing with, I mapped out a timeline of when all the major forms of mass media were infiltrated with advertising over the past several centuries.
    [Social Media] Blogging vs. Journalism: Identifying the Fundamental Differences
    For example, the industry news section of the KoMarketing site generally focuses on B2B marketing news as a whole, while our blog is made up of highly targeted posts from members of our team that focus on specific aspects of B2B marketing such as social media, PPC, content, sales, and more. As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Social Media] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Carrie Kerpen, CEO at Likeable Media: The Trick To Improving Content ROI: Make Your Content 3-D. Salma Jafri, Founder and CEO at Salma Jafri Media: How to Upcycle your Content for Maximum Mileage. Rachel Happe, Principal and Co-Founder at The Community Roundtable: Social Media is Broken. Social media is no longer a place of deep engagement, it's optimized to share content -- increasingly paid content.
    [Social Media] 4 B2B PR Tips for Building Better Media Relations
    These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR. Here are four things to keep in mind as you are building your media relations outreach. . In B2B media relations, bigger isn’t always better. Media relations isn’t just for promoting a new product or service.
    [Social Media] Keeping Up with KoMarketing: Travel News & Conference Previews
    What to Expect : With the explosion of social media and our ability to interact with brands in ways we never have before, it’s really changed the way we discover new things and more importantly, how we search. Derek will be on a panel with Monique Gibelli of Microsoft, discussing how International businesses can utilize search and social in their export strategy. Here are the session details: Session : Utilizing E-Commerce and Social Media in an Export Strategy.
    [Social Media] How to Build a Social-First Thought Leadership Program
    In implementing it over social media platforms, it's gained additional momentum, thanks to influencers who share the content I've produced. Here's a framework to build your own social-first thought leadership program , which delivers relevant, valuable, and insightful content that answers the questions that your audience is pondering as well as provides actionable solutions for issues that they are facing. Identify the Social Platforms for Conversations.
    [Social Media] SEO and Professional Services Marketing: What Every CEO Should Know
    ” It short, it means creating and sharing (via social media, email, and other platforms) truly exceptional content. 8) Social media powers SEO. Social media is another crucial ingredient in demonstrating the usefulness of your content. As you create content, share it on social media platforms like LinkedIn, Twitter, Facebook, and Google+ and encourage conversation around your insights.
  • MARKETRI  |  FRIDAY, JULY 13, 2012
    [Social Media] GC Legal Advisors, LLC Retains Marketri LLC as its Outsourced Marketing Provider
    Some of the marketing programs that Marketri will work with GC Legal Advisors to embrace include content marketing, social media, and video marketing.
    [Social Media] The Sorry State of Internet News
    Don’t worry, though, because whatever seems like an accusation of the Internet and social media marketing “news” industry applies to me as well. I have been “reporting” on the Internet and social media marketing space for the better part of four years now. We are serving up the Internet and social media marketing equivalent of fast or junk food. Well, the same is holding true in the Internet and social media space.
    [Social Media] Content Marketing for Professionals: Time-Saving Tips Webinar
    Related posts: 4 Time-Saving Tips for Social Media Marketing. Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. Are you getting results from your content marketing? Does your website do it’s job? What about your e-newsletters? Or your blog? If these marketing tools were people, would you give them a raise … or fire their butts? Think about it.
    [Social Media] 5 Insightful B2B Content Marketing Strategy Videos
    We highlighted this video because it ties channels like social media to content marketing as pieces that make up the entire marketing landscape. Information : Types, sources, industry, authors, events, professional networks, social networks, etc. Content is king, and the king is everywhere we turn on the web.
    [Social Media] The Psychology Behind Why We Love Live Video
    Combine them with a heavy dose of mobile technology and social media, and you’ve got yourself a potentially seismic shift in how people communicate and connect with one another. Live videos on a social media platform like Facebook up the ante. But on social media, the audience is essentially unlimited—anyone, anywhere can participate and gain that instant connection. With live video, you never know what’s going to happen next.
    [Social Media] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    Generating social media shares and inbound links.and best of all, it generates quality leads for less money (when compared to more traditional marketing). Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones. Deep sea fishing is big business. Fully-equipped and provisioned charter boats can cost a few million dollars. But without bait, not many fish will be caught.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Social Media] How to Build Authority on LinkedIn in 15 Minutes a Day
    If you have social media software like HubSpot''s Social Inbox in place, you can easily schedule updates to go out across the day or week. It''s the Golden Rule of social networking: If you engage with several of your connections every day, those same connections will start to listen to what you have to say. It means that if you are a social media expert in your local area, you will be approached for business, for co-marketing opportunities, and speaking engagements.
    [Social Media] Marketers Challenged to Deliver Better Video Experiences to Customers
    Nearly 61 percent stated that it should be the media department’s responsibility, while 59 percent claimed that marketers should take on the role. “It Aligning creative and media planning upfront to ensure synchronized execution, while investing in the appropriate level of creatives per screen will provide diversity to combat excessive frequency.”.
    [Social Media] Making More from Less: How to Repurpose Your Nonprofit's Content
    Tips for Creating Content in Multiple Forms: Distribute content on social media. The most common mistake many nonprofits make is only telling their story on their own website and social media channels. Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social Media] You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About
    Uncouthly bashing competitors on social media. If people are reading it, linking to it, and sharing it on social media, don''t sweat it if no one comments. Hey marketer. How ya doin? Little stressed? Feelin'' like ya messed up? Things not working out the way you planned? It''s okay. According to The Onion , only.0003% of things that happen actually matter.
  • ACT-ON  |  MONDAY, NOVEMBER 14, 2016
    [Social Media] 35 Marketing Automation Stats to Make You Look Smart
    You have only to look at most marketers’ social media feeds to see it. What do marketers love even more than new tools? Even more than reports, or new technology? And … maybe even more than results? Stats. Statistics are the first thing we mention in our presentations and our articles. They’re what we cite to justify our budgets. We marketers just love our statistics. Especially, it seems, our marketing automation statistics. So have at it. Indulge your addiction.
    [Social Media] What Does A Content Marketing Plan Look Like?
    You want a social media content plan that supports custom approaches for each channel you’re using to promote your content. If you’d like more information, contact me on one of my social channels below. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start?
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Social Media] How Closed-Loop Marketing Works
    By looking at this data, we are able to identify trends and compare channels, as each color represents a different marketing channel such as email, search, social media, etc. Organic search, social media marketing, email marketing, referral links, paid search, and even offline campaigns should get filtered to your website. The same type of tracking tokens apply to different channels, such as email, paid media, and referral traffic.
    [Social Media] 4 Trends Shaping B2B Marketing in 2011
    Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. Still, most B2B marketers have yet to truly embrace the full social toolset for their business.
    [Social Media] For CMOs, It’s A Brand New World
    With social media, consideration of the aggregate experience of customers is increasingly critical because one person’s experience can influence another’s and be amplified for both good and bad. The media chatter at the time was that the bank in question was the one most likely to walk into a sharp object. CMOs face lots of questions. Some force them to confront the very integrity of their company’s organizational boundaries.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Social Media] 11 Best Practices for More Effective Content Curation
    Think of social media as akin to driving by a house at 35 miles an hour and trying to throw a newspaper into the mailbox. Social Inbox, Buffer, GaggleAMP and other tools make it easy for teammates to suggest their own curation recommendations. Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands.
    [Social Media] Integrated Marketing, the Number 65 and Why it is so Significant for Every CMO
    Like many of you I'm sure I think of social security, medicare and so on. " The effectiveness of your website, social media, email, marketing automation, videos, blog, white papers, webinars, etc. What's the first thing you think of when you hear the number 65? Or perhaps you thought of an athlete who wore or currently wears that number?
    [Social Media] The Magic of Movember: How One Viral Marketing Stunt Keeps on Growing
    It’s easy to forget how old the campaign really is: it was born in a pub just one year after Google was founded, and it predates every social network. Still, the organization has been savvy about using social media, and in particularly viral triggers spearheaded through key social influencers. It finds social influencers with large audiences of young males and works with them to begin raising awareness ahead of November 1. You’re a marketer.
    [Social Media] Marketing Trend Watch: 2014 Planning Survey
    We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. As we’ve recently discussed on the blog , consumers today are living in a multi-channel (or even omni ­channel) world and their relationships with brands need to develop on social, mobile, through email, on websites, and beyond.
    [Social Media] 5 Reasons to Hire a Content Marketing Writer for Your Business
    The leading contributor to , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. “ Content is king. Bill Gates said it, so it must be true. Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate.
    [Social Media] When Is It Time to Hire a Part-Time CMO?
    Marketing has changed dramatically in the past few years, and there are many new tactics that are providing businesses and organizations with results: online and inbound marketing, social media including blogging, lead nurturing, video marketing and mobile marketing. Some of my colleagues recently asked me to describe why a company or organization might want to hire a part-time Chief Marketing Officer. Why would a business hire a part-time CMO?
    [Social Media] Should You Blog on Your Website or a Separate Site?
    Most experts on blogging, social media, and SEO agree that a blog in a sub-directory or folder (such as benefits the site by adding dynamic content for search engines. Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online.
    [Social Media] Set Up Your Corporate Twitter to Bring in Qualified Sales Leads
    By now we’ve all been thoroughly inundated with the vague advice that businesses need to maintain a social media presence. We build and manage accounts on Facebook, Twitter, Pinterest, and a number of other social media sites, and post regularly. And because social media is where our customers supposedly spend most of their time, we expect a flurry of excited responses. So what are those companies that do site social media sales victories doing right?
    [Social Media] Customer Service Essential for Small to Medium Businesses
    In the age of social media and technology advancements, it’s easy to lose track of the customer service essentials SMBs need to maintain to stay relevant. ” Do you have a social channel for your customers? Social media customer relationship management (social CRM) is expected to be a billion dollar industry and is quickly being adapted into sales strategies and best practices.
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Social Media] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    Oracle Adopts an Inbound Approach With New Focus on Social Sales. In this blog post , discover how Oracle is carrying out a strategic marketing shift toward inbound using social selling. 7 Inspiring TED Talks to Rejuvenate Your Nonprofit''s Social Media Strategy. In this blog , we''ve compiled a list of the top seven TED talks that we believe will benefit nonprofits looking to focus more on social media marketing and engagement.
    [Social Media] How to Create a QR Code in 4 Quick Steps
    You're trying to convince your boss to transition away from old school print media, but old habits die hard. What do you do to boost website traffic, convert more leads , and grow your social media presence using direct mail and flyers? So here’s how you can get started with your first foray into creating QR codes that will bring your print media into an inbound marketing world.
  • FATHOM  |  MONDAY, APRIL 11, 2016
    [Social Media] Abandoning the Marketing Campaign: How to Think Long Term
    While every aspect of your marketing should be conversational, platforms such as social media are allowing brands to quite literally make conversation with the audiences in real time. The fact remains, though, that digital spaces such as social media and email don’t just encourage personalization, they were built for it. The marketing campaign has been dying a slow death for awhile now.
    [Social Media] The 3 Most Important Content Marketing Questions CEOs Should Ask
    This is where you should hear about social media strategies (linked to the buyer persona’s habits and usage), marketing automation workflows, email newsletters, guest posting, speaking events, etc. Social proof, share-ability. As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact.
    [Social Media] 11 Tweetable Digital Marketing Notes from ad:tech
    “Investing in one social platform is the wrong goal. “Social is a core human behavior, not a destination.” Social media and email are still being treated as silos in Europe.” by Jesse Noyes | Tweet this Ad:tech is billed as the event for digital marketing. Over three days marketers come together to discuss strategy, brand awareness, content, apps, search, video…I could go on.
    [Social Media] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By If you’re curious how other organizations are churning out content that arguably competes with mainstream media , or if you simply need some inspiration, this post is for you. 2) The New Media Content Model.
    [Social Media] Business Blogging: How to Optimize Older Posts
    In addition to promoting your newest content on social media sites , it’s a good idea to occasionally remind readers where they can learn more from older posts as well. Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. But what about those older blog posts that are hanging out on your blog somewhere? Why not make good use of older content?
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Social Media] A Guide to SEO Ranking Factors [Infographic]
    The second category is off-page factors , which include inbound links, social media, authority, etc. Search engine optimization (SEO) is an important component of inbound marketing. As an online marketer, you likely know that SEO has two categories of influence on search engine rank. The first category is on-page factors , which include all the elements of a web page. However, are you aware of all the factors that make up these two categories?
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Social Media] How to Blog Consistently Without Burning Out
    You can use Tweetdeck desktop notifications or set up HubSpot Social Inbox email notifications to watch the news without interrupting your workflow. HubSpot customers, you can use Social Inbox for this, too.). That article did insanely well and I didn''t even have to do any new research to write it -- I just remembered the old tool and got an idea on how it could be helpful for the new social media platform. I''ve been blogging for as long as I''ve been working.
    [Social Media] How to Actually Be Productive While Working From Home
    Make It Harder for Yourself to Mess Around on Social Media. I remove all social networks from my toolbar bookmarks. Working from home is awesome. right up until the cat throws up on your computer. And your neighbor -- who you can only assume is building a time machine -- starts firing up all sorts of power tools and noisy machinery across the street.
    [Social Media] The Sales Association Launches SalesProCentral
    Using the Aggregage technology, SalesProCentral collects and organizes that content into topics and finds the best posts and articles using social signals. As you can imagine, when you go to a topic like B2B Sales , you will find great content like: How This Unknown Factor in Social Media Affects the B2B Sales Cycle. The Sales Association has unveiled SalesProCentral generously sponsored by Leads360.
    [Social Media] 4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
    Whether you’re sharing about upcoming events or highlighting a social media contest or campaign, user-generated content can be incorporated to enhance email engagement and social campaign participation. To create buzz for your new offering, consider highlighting content from your pre-access customers or from your social influencer community. It also encourages social engagement and helps to build your brand’s social audience.
    [Social Media] Why Marketers Need to Start Caring About Social Responsibility
    Should we pop out of our normal bubble of thinking -- lead generation , social media, website redesign -- and enter a new field in which we try to better understand our business' impact on society? In other words, should corporate social responsibility be a part of your marketing strategy? First, what is corporate social responsibility? Corporate social responsibility (CSR) is essentially an ethical plan. Why is corporate social responsibility important?
    [Social Media] How to Use Trigger Events for More and Better Leads
    Posting links to relevant content on your social media pages to capture those experiencing those triggers to engage with your further. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. Why doing more lead generation activity doesn’t help .
    [Social Media] Multimedia Content on the Web: No Longer "New" Media
    A popular video about social media quotes the statistic that YouTube is the #2 search engine after Google. read more.
    [Social Media] 4 Reasons Why Marketers Should Share Data with Sales
    The Internet and social media have made it incredibly easy for the modern buyer to access information and increase their knowledge on any and every available product or service. . For more info on how to boost revenue with Big Data, read my book Revenue and the CMO: How Marketing Will Impact Revenue through Big Data and Social Selling. . Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? .
    [Social Media] 3 Ways for B2B Marketers to Invest in Customer Retention
    For marketers, that often means focusing on highly visible activities like social media, email, event management, and web personalization while forgetting to plant the seeds for long-term lead nurturing. Exceptional ones will also take into account a full view of the customer, including social media mentions and open support cases. Author: Chris Gillespie Marketing automation is a lot like investing—the smart money is in a long-term strategy.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 4 Simple Secrets to Optimal Content Scheduling
    ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Other social media (which allow longer content, like Facebook, LinkedIn and G+) do not require such frequency.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Social Media] 7 SEO Tactics Most Marketers Ignore
    That’s why we all obsess over the click-through rates of our emails, our pay per click ads, and our social media updates. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? Sure, there are millions of web pages competing for any given keyword, but how many companies have made a sustained, strategic effort to rank? How many companies have even done the basics of SEO ? Ends up, not so many.
    [Social Media] The Millennials are Here! Announcing Our New Research on Generational Buying Differences
    While traditional B2B sales and marketing tactics are clearly ineffective for Millennial buyers, the old playbook for engaging prospects is counterproductive for all generations of buyers--according to reported preferences of all generations surveyed, successful B2B marketers will need to ditch white papers and product demos in favor of the more universally preferred, robust social media personas and interactive content.
  • HUBSPOT  |  MONDAY, JULY 2, 2012
    [Social Media] How to Promote Your Old Lead Gen Offers So They Feel Brand New
    You've launched it on your blog, via social media, and in your email marketing -- and you're watching those conversions climb and climb. How to Re-promote Your Offers on Social Media. Your social media channels are going to be one of your biggest weapons in the continued promotion of your offers. And while some links can defy the statistics and stay relevant in the social world for a bit longer, you certainly shouldn't bank on it.
    [Social Media] When best practice isn’t always the best practice
    Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space. One answer: social listening. HP and the Power of Social Listening.
    [Social Media] Branding as a Framework for Customer Experience Management
    In today’s digital, social, and app-driven economy; companies face an increasingly complex environment when it comes to managing their customer experience. Customer touch points are diversifying — spanning apps, websites, social platforms, chats, advertisements, live events, physical locations, virtual and augmented reality and more — making it more important than ever for brands to develop strategic frameworks for managing the customer experience.
    [Social Media] Do Marketers Have Any Credibility?
    74% of CEOs believe marketers are too focused on the latest trends such as social media and are unable to show how these will generate more business for the company. In a recent survey, almost three-quarters of CEOs think marketers lack credibility. And according to the report, we’re not helping ourselves either. Now before I detail the survey findings, let me say that I agree that quantifying results is a challenge for the majority of marketers.
    [Social Media] 3 Strategies to Maximize the ROI of Your Next Event
    Influencer channels (executive networks, social media influencers, etc.). Demand gen (email, web, social, paid, etc.). registration vs. attendance | pipeline vs. lost/won deals | customers vs. prospects | commercial vs. enterprise | social media amplification). Did you know that 24% of global marketing budgets were spent on events in 2017? That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series. User Group Meetings.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Social Media] Strategies to Drive Member Engagement
    Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media. One way to tackle this challenge is to create exclusive social media groups in your sector. Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content.
  • HUBSPOT  |  WEDNESDAY, JUNE 21, 2017
    [Social Media] The Simple Test That Doubled Leads in One Week
    I also spotted a few trends in subject matter among our lowest performers, such as social media, career development, and content creation. We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example.
    [Social Media] Why Your Company Blog is Striking Out
    You also want to make sure you include social sharing functionality on each post to promote engagement through social media. Join social networks such as Facebook, Google+, Pinterest, Twitter, and Stumbleupon to share blog posts. Use social networks to increase engagement with each blog post. If you have written a post that highlights a thought leader in your industry, engage them on social media as well and ask for a share.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Social Media] The Rockstar You Need to Hire to Manage Your Blog
    Socially Active. Blogging and social media are two peas in a pod; as your social reach grows, so does your blog readership, and vice versa. Your blogger should take an active interest in growing blog readership through social media. Even if you have a social media manager dedicated to your growth on social networks , your blogger must understand the importance of social media and actively work to promote blog content on their own networks.
    [Social Media] Aided by Big Data… location is everything!
    While I was an experienced social media marketer, I simply did not understand the full potential of how “big data” could be used to take full advantage of all the location based information that was available. It also delivers on the promise of social business by using a wide variety of data and insights to inform decisions. Last year one of my Marketing students approached me for advice about a new business opportunity that she was considering.
    [Social Media] Goal-Directed Decision Making Drives B2B Buying And Selling
    With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated. One constant, research in the social sciences have proven, is the acts of buying and selling are by and large goal-directed activities and behaviors.
    [Social Media] Before and After: 3 Real-Life Landing Page Makeovers
    So to find those real-life landing pages, we reached out to our fans in social media and asked them to send us a landing page of theirs that they thought was in need of a little optimization love. This adds social proof. I would also reduce the size of the header and remove the social media links that are at the top of the page (again, to reduce distraction). After: What Was Changed: Removed top navigation and social media links so people stay on the page.
    [Social Media] For Best Success Involve Your Influencers in Content Creation
    If you would like to know more about how you can expand your influencer marketing, Contact KEO Marketing today to learn how one of our social media experts can help. Influencer marketing is a valuable tool and also one of the best methods of promoting your brand. Relationships with influential people in the industry provide a third-party endorsement of your products and services as well as reach into their list of followers and subscribers.
  • HUBSPOT  |  FRIDAY, JUNE 14, 2013
    [Social Media] What You Need to Know This Morning: June 14, 2013
    Though it’s kind of disappointing to hear that he doesn’t run the page himself, it’s not really too different from companies hiring social media managers to run their Facebook Pages. Oxford English Dictionary has finally added social media definitions to words like follower, tweet, and crowdsourcing. Congrats, lovely readers: you’ve made it through the worst day of the week , and the weekend is right around the corner!
    [Social Media] How to Sell to People Not Contacts
    Intelligent Connections grow your reach beyond social networking sites (your personal connections) to automatically leverages your extended business network of coworkers, executives and board members, previous employers, and customers (your corporate connections). Filed under: Product Updates , Sales Intelligence Tagged: B2B , b2b sales , insideview , lead generation , Sales 2.0 , sales productivity , sales prospecting , Social CRM , social intelligence.
    [Social Media] Five Apps that Do the Marketing Work for You
    The app Perch keeps an eye on local competitors for you through social media posts, online directory review sites and official website offerings. Photo credit: dougbelshaw. What if I told you that there is a way to do less work but actually reach more people with your company news, products and services? Interested?
    [Social Media] Should Marketing to Millennials and ‘Boomers Really Be That Different?
    From high interactivity on social media to their growing buying power, it’s no wonder that many marketers have heavily targetted them. For some reason, we’ve come to assume that some new mediums or brands couldn’t possibly be engaging for older audiences—from pop culture saturated tech brands like Spotify to youth populated social spaces like Instagram, it can be easy to assume that these spaces are meant for younger folks.
    [Social Media] 3 Neglected Content Distribution Trends You Should Test in 2017
    Social media is an obvious distribution channel that every sensible brand will pour its energy into cultivating. But brands will also need to move beyond social media and seek out niche communities where content-sharing is a cornerstone of engagement and interaction. Keep an eye out for online message boards, discussion threads, and even subgroups on social networks that have banded together an audience you’ll want to court.
    [Social Media] 3 Companies that Failed to Listen
    ” In a growing market (top chefs specify Sriracha sauce in their recipes, people write Sriracha cookbooks, people share their Sriracha videos and stories on social media), the founder of the leading brand is risking losing out. Huy Fong Foods appeared to be unprepared for any contact with the media. Listening is more important than ever, since social sharing accelerates consumer sentiment for your brand.
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Social Media] How Small Businesses Saved Me From Living in My Parents' Basement
    Social media marketing. So I started to do some proofreading, which led to contributing to the internal newsletters, which led to doing copyediting and copywriting for marketing materials, which led to email marketing, which led to blogging, which led to social media. Today kicks off National Small Business Week.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Social Media] 4 Essential Tips for Navigating the Content Planning Roadmap
    Users rely on white papers, research reports, editorial content, educational content, ebooks, social media, and blogs. Keeping everything on your editorial calendar congruent can be difficult when you have to consider the type of content, topic, buyer’s journey stage, title, keywords, target persona, offer/CTA, and accompanying social posts for each piece of content you create. What makes for a successful family road trip?
    [Social Media] Attorneys: How Content Marketing Can Take Your Career to the Next Level
    With social media, email, and Web advancements, it's become all too easy to "push" your firm's message out to the masses. The following post originally appeared in The Legal Intelligencer Blog. As a marketer to the professional services industry, I can tell you that "content marketing" for law firms has arrived and is here to stay.
    [Social Media] How To Launch An Employee Advocacy & Social Selling Program
    If you’re already convinced that social selling and employee advocacy are worthwhile for your company, then this is the blog post you should be reading to help prepare you in launching your program. But if you need a refresher on what social selling and employee advocacy are and why they can help you increase your revenue, this is a good blog post to start. What do you hope to accomplish by empowering your employees to be active on social media?
    [Social Media] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    With the strong support from Tencent, Sogou exclusively provides the search results of Wechat content (Wechat, the most popular social media in China, is owned by Tencent). With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally.
    [Social Media] 10 of the Most Memorable Marketing Campaigns of 2012
    Some companies focused on leveraging social media, while others did things that were a little bit more unconventional. As a result, they were also able to attract a lot of media coverage and thus, reach a global audience. Sure, it's a stretch to think that every business will get this opportunity, but the point is, by aligning your campaigns with current events, your marketing can be even more successful and attract more media coverage due to their timeliness.
    [Social Media] Brand Journalism and the Case for Optimism
    We’ve entered a time of widespread distrust of the news media. I put my misgivings to Phil Alongi, an award-winning executive producer for NBC News who now runs a media consultancy, and to David Beebe, the CEO of Beebe Content & Co. Every brand should be always on in that sense, across social media and all channels. It pains me to admit that, although my career depends on it, I harbor a small but stubborn vein of cynicism when it comes to brand journalism.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Social Media] How to Quickly Write a Blog Post When You're In a Time Crunch
    Blogging is key for driving traffic to your website from search engines and social media channels. But it''s important to use an image or two in your post to break up the content, and to make the post more visually enticing when readers share your post on social media sites. It will establish you and/or your company as an industry thought-leader, and you''ll get the opportunity to rank for search queries with every blog post you write.
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Social Media] Did You Make an Impact? How to Tell Your Nonprofit's Story
    Well-known masters of social media and video , Invisible Children has recently turned its attention toward optimizing its email newsletters. Most importantly, they leverage a blend of creative inbound marketing techniques and contextual content -- photos, videos, blogs, email, and social media -- to provide a robust, immersive experience that empowers supporters to dig deeper and opt-in to greater levels of personal involvement.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Social Media] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    I swear we sound like a broken record here, but it''s true -- visual content is essential to your success on social media. Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on, Android, and iOS applications.
    [Social Media] Health and Fitness: Top 100 Influencers and Brands
    Health and fitness bloggers took social media by storm in 2015, writing about fitness plans, workout routines, alternative diets and of course the increasingly popular phenomenon of avocado on toast! It is easier than ever to share and create content through a multitude of online media platforms, so these bloggers have become celebrities in themselves, acting as ambassadors for big food brands.
    [Social Media] 17 Last-Minute Gift Ideas for the Marketer in Your Life
    I tried this for the first time earlier this season when Emily Maxie, director of marketing for SIGNiX , said something nice about our social media tool. Here''s a gift for the social media strategist who has single-handedly grown your company''s Twitter following from 15 to 500 and beyond. If jewelry isn''t the right gift, there are also social media coasters ($14.99) for Facebook, Twitter, Pinterest, and Blogger.
    [Social Media] Out of Ideas? 8 Great Places to Find Inspiration on the Internet
    There are some great social media marketing, advertising, SEO, SEM, and online marketing communities in there, along with more general groups like the " Get motivated! This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Social Media] 5 Simple Ways to Optimize Your Website for Lead Generation
    You can also include social sharing buttons and even a form for another, related offer, as in the example below: Bonus: Send a Kickback Email. Use kickback emails as opportunities to include super-specific calls-to-action and encourage sharing on email and social media. Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. Unfortunately.).
    [Social Media] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    Ooooh, visual and social web content?! Because the last thing you need is another social media presence to maintain. As we told you a few weeks back , 21% of people with a Pinterest account have purchased an item after seeing it on the social network. Simply Measured recently reported that while 63% of Interbrand 100 companies have Pinterest accounts, a close 54% (and growing) of those companies have also added Instagram pages to their social media strategy.
    [Social Media] On-Page SEO: Eight Techniques for On-Page Website Optimization
    It’s still helpful to be listed in a few of the well-respected, higher-quality online business directories, but the focus of link building is now through social media, content sharing and online PR activities. While search engines use hundreds of signals to determine how any particular web page should rank for a given search phrase query, all of those signals feed into two primary measures: relevance and authority.
    [Social Media] More Eyes on Your Video – How and Where to Share
    Leverage Video on Social. 2014 is already shaping up to be a big year for video in the social media space. Looking past Instagram and Vine, almost every social network is incorporating video into their feeds, and giving users more opportunities to share video with their followers. While you don’t necessarily have to create custom content for your social initiatives, understanding what makes a video share-worthy is important: Length plays a big role.
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Social Media] 8 Things I Wish I Knew Before I Started Blogging
    You need social media marketing skills to promote your content. These are things that might be fair game if you were writing for a media publication but are off-limits to company writers. Trying something new for the first time can elicit a whole range of emotions. Whether you''re nervous about the outcome or excited for the new challenge (or both!), there''s always that element of the unknown. And I''ll bet anyone who starts blogging for the first time can relate.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Social Media] Why We 'Overspent' on Our Website (And You Should, Too)
    That means reaching out to a firm that has the web design, user experience, project management, online strategy, SEO, social media, and lead nurturing chops to turn your investment into high quality leads and new revenues. As you plan a new website -- or updates to an existing one -- you may wish the sky was the limit. Unfortunately, we are all faced with the same monetary Catch-22. There is a limit to what can be spent, even if there is no limit on what can be done.
    [Social Media] 12 Awesome HubSpot Resources That Won't Cost You a Dime
    HubSpot's new site,, catalogs photos that you can use for blog posts, social media, or wherever else you need high quality photos. In the midst of holiday shopping and seasonal sales, it's easy to get caught up in spending. But sometimes, the best things are free. Over the years, HubSpot has developed a number of free tools and programs that we love to share with others.
    [Social Media] Perform a Link Audit to Monitor Link Building Efforts
    Create a spreadsheet and categorize each link after you visit it into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. For example, if you have lots of profile and directory links, but no blog or social media links, it’s time to ramp up your content marketing. Photo credit: Wikipedia. Link building is a huge part of an SEO campaign.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Social Media] 9 SEO Tactics That Just Don’t Work Anymore
    These days, most of the websites that are ranking really well have a large social following. Think of it this way, the more popular your website is socially, the more eyeballs you will draw to it. Additionally, social media is a great way to send out content and get the traction you are looking for. It's 2015 and SEO hasn't gotten any easier for digital marketers.
    [Social Media] Digital Marketing Agencies – How They’re Changing
    In this episode of the Rethink Podcast, we interview Kent Lewis, the president and founder of Anvil Media, a Portland-based digital marketing agency specializing in analytics, search engine and social media marketing. Anvil Media. Nathan: Can you tell me a little bit about who you are and about Anvil Media? You either take a percentage of media as your fee, or you take a fee, but you rarely get both, or both are compressed.
    [Social Media] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    This week, Klout launched #NewKlout -- and the social influence scoring company took one large step into the content discovery space as they did it. Klout doesn’t want to simply score your influence on social media anymore, they also want to help you raise your influence by helping you locate shareable content. In this post , you can check out the functionalities of #NewKlout so you can determine if it could help you improve your social media marketing.
    [Social Media] What Do Great Outbound and Inbound Marketing Programs Include?
    Social media. The great thing about marketing today is that there are a variety of options for outbound and inbound lead generation. Leveraging outbound and inbound marketing will give your brand visibility against your competition, and position you in front of prospects who are looking for your services, or who need you but are not yet aware of how you will help them. What are the most successful inbound marketing channels?
    [Social Media] 7 Ways To Thrill Customers And Get Them To Buy More From You
    With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g. Are you focused more on getting new customers than delighting your current customers? You''re doing it the hard way. Here''s how to get both. Most businesses spend the majority of their money and time acquiring customers and building products. Sadly, customer retention and happiness are often an afterthought. And that leads to customer churn.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Social Media] How a 24-Hour Marketing Push Could Transform Your Nonprofit's Fundraising Strategy
    And social media is a great place for this kind of activity to take place if you want to really amplify the effects of consolidating your fundraising into one day -- Facebook supports gamification through app development, and the more personal nature of the network jives with the emotional connection to a cause that nonprofits need to foster. Newsjacking may sound like a dirty word, but in these cases, it’s definitely being done for good.
    [Social Media] The Act-On Email Deliverability Glossary, Part 1
    The Canadian Anti-Spam Legislation establishes provisions and standards for all electronic messages, including email, SMS, voice, IMs, and social media in Canada. “Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Social Media] What Does a Content Career in Marketing Look Like?
    Just like those pursuing a marketing career centered around writing, this may include many different tracks: Static visual content, like infographics, data visualizations, or visual social content. They''ll typically think of their content as a commodity, and act as if they''re their own publishing house , or even a media company. I graduated from college with a degree in Renaissance literature and European history. Needless to say, I was qualified for nothing.
    [Social Media] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. Media Contact: Company Contact: .
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