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  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Social Media] What Your Traditional Marketing Education Didn't Teach You About Marketing Today
    Old School: Smile and Dial for Media Coverage. Similar to the shift that’s transpired in the sales world (wherein the buyer now has access to customer reviews and other commentary about your brand with a quick Google search), journalists rarely have to pass through media relations professionals to get the information they want or need to craft a story. You’re going to have to work extra hard to break through the clutter in social media and earned media to share your story.
    [Social Media] Agencies: How to Build an Email Campaign – When Your Client Has No List
    “Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Use a button that’s provided within your marketing software and place it to the social media buttons for seamless integration with the design.
    [Social Media] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Requesting that readers share the blog on social media. What is the secret behind the perfect blog post? Is it the formatting, the research, the editing, the optimization, or the images? The answer is yes. Yes, to all of those things.
    [Social Media] 27 More Remarkable SEO Guides, Tips and Tactics
    Guest author Jeremiah Smith notes that the old ways of link building are dead (at best, pointless), social sharing is critical, and conversion rate optimization (CRO) supports SEO efforts. Have Content, Be Social by BroadSuite. Jim Dougherty showcases a very helpful SEO infographic, which visually steps through techniques and best practices for on-page and keyword optimization, technical SEO factors, social signals, Google+ authorship, and generating links from inbound marketing.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social Media] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    A crucial part of any inbound strategy is social media amplification of content. It might seem counterintuitive to create a Facebook page or Twitter profile for an agency in sector that is traditionally a serious one, but if you're looking to engage with the widest range of people possible, social media is the best way to amplify your impact. You can't ignore the pervasiveness of social media in our 21st-century lives.
    [Social Media] Breaking Blogging’s Biggest Taboo
    Social media at its core is narcissistic. Whether you’re online or offline, it’s generally unacceptable to go around shaking your tail feathers with every accomplishment, but on social media that taboo is amplified because we KNOW it’s narcissistic so we want to show up like we’re as dramatically un-narcissistic as possible. The social web enables me to paint on a global palette and I’m enjoying every minute of it.
    [Social Media] Getting lithe with a little help from my FitBit friends
    I have known Beth Kanter , the Godmother of Social Media, since the early 90s. We have never really kept in touch but we kept tabs on each other through social media. I was an early adopter of FitBit devices: Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. At first I did it for me, then I did it because it shared my progress with Facebook and Twitter , then it linked up with MyFitnessPal , which allowed me to track my nutrition and my movement.
    [Social Media] What An Advocate-Centric Marketing Organization Looks Like
    You’ve got roles for pros in CRM, email and marketing automation, content marketing, PPC search and SEO, social media and community, just to name a few. Not quite a community or social media manager or a customer marketer, Advocate Marketers often possess the qualities of both. by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts.
    [Social Media] Beyond the table stakes for B2B Conversions: “7 Tips” to maximize Conversions
    Reach and Engage : Harness the power of social media smartly. Share your content on your social media channels. Another set of tips – really? No, fear not! As a B2B marketer, you have received it many times over – from the pin-striped consultants to the casual mavericks, to “almighty” Google. I just did a search myself and “Mr. Google” returned me a whopping 305,000 results. I promise to spare you of this madness.
    [Social Media] You Don’t Need a Ton of Content to Nurture Leads
    Remember: The content marketing craze is in full swing, and that means everyone is creating a lot of content — just think about how cluttered your social feeds get each day. To cut through the noise, some of the best places to start include: Top analyst and media resources for your industry: These are typically well-respected, well-researched viewpoints, use them to your advantage!
    [Social Media] 10 of the Best Web Analytics Guides and Tips of 2013
    Google URL Builder: How to Track Links Shared by Razor Social. Want to track how many people clicked on key links shared across social media channels, email, news releases,and other distribution points? Know Your Social Traffic With These 3 Google Analytics Powerviews by Search Engine People. Ed Baxter details the social metrics available through Google Analytics and how to use this data to gain a richer perspective of the value and activity of social web traffic.
    [Social Media] KoMarketing Year in Review: Top Posts from 2015
    Outside of regular content and social updates, Ryan Young outlines five tactics in content marketing development that can help improve brand awareness in B2B marketing initiatives online. Kristen Vaughn explains how Instagram can be a key social media platform for B2B companies to start and/or strengthen their brand storytelling, through 12 noteworthy examples. Our top post from 2015, in terms of traffic, social shares, and links acquired.
  • HUBSPOT  |  SUNDAY, OCTOBER 21, 2012
    [Social Media] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
    Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Have you noticed that social and search are becoming more and more integrated lately? Well, according to a recent survey from Search Engine Land, 62% of respondents reported they do not want or gain benefit from social results mixed in with search results.
    [Social Media] Why Marketing Operations is the Heart of your Marketing Team
    This is time they could be spending on acquisition marketing, customer retention, social media marketing, or whatever it actually says on their business cards. Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. In my previous role, I’d handled marketing operations and demand generation. I was sure they didn’t need so many people for operations alone. Boy, was I wrong.
    [Social Media] ScribbleLive Spark: Use Checklists to Ensure Brand Consistency
    You are given a blank slate to develop as you see fit but we’ve seen teams optimize their workflow by including reminders about SEO, proofreading, design guidelines, as well as internal and external promotion via social media or other channels. Introducing ScribbleLive Spark. We’re excited to announce the launch of a new blog series called ScribbleLive Spark.
  • ACT-ON  |  TUESDAY, SEPTEMBER 13, 2016
    [Social Media] How to Breathe New Life Into Old Content
    I’m talking about every format – blog posts, social media posts, white papers, case studies, eBooks, interviews, podcasts, videos, infographics – the works. All that content should be generating a steady stream of organic search traffic, more email subscribers, more social media followers, more qualified leads… maybe even a few inbound calls. Reformatting/ repurposing : Could this content be re-formatted, then re-published on other platforms, including social media?
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Social Media] Want to Generate More Leads? Try These 6 Tips
    Use Social Media Ads. The ads run like normal native social media ads: when a user clicks on your call-to-action (CTA) button, a lead form opens up in the native platform for them to fill out. Blogs, eBooks, and social media content are non-negotiable if you’re trying to put together an integrated marketing strategy that covers all your bases.
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Social Media] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on June 21, 2016 . PHOENIX, Ariz.,
    [Social Media] 5 Reasons You Need a DMP
    Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2011
    [Social Media] 7 Effective Ecommerce Applications of Twitter
    Product recommendations prospects get from their social network can be highly influential in their purchasing decisions. In addition, being engaged in social media allows you to identify customer service issues and turn angry customers into evangelists by actively solving their issues in a highly visible way. The vast majority of tweets is publicly available in search and will appear in social media monitoring tools.
    [Social Media] Why great customer service doesn’t matter like it used to
    The game-changer has been social media and review sites. By Mark Schaefer. I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated point of differentiation amounted to “we have great customer service.”
    [Social Media] 6 Questions To Ask Before You Plan Your #GivingTuesday Campaign
    To promote your campaign, you need more than a social media account. Because of social media and online sharing, it’s now easier than ever before to get your cause (and campaign) shared by your donors to a larger audience. Plus, those connections will be more likely to give because when supporters “vouch” for you through social sharing, they naturally boost your credibility.By For donor appeals, check out the Sample Outreach Email and the Social Media Toolkit.
    [Social Media] 31 Content Marketing Ideas that Will Revolutionize Your Business
    Update your social media influencer list before the end of the year. If you have the budget, start identifying media companies in your industry that may be ripe for acquisition. Author: Joe Pulizzi Sorry, I’m a sucker for lists. Especially lists that you can print out and tape up to your wall — things that inspire you to do more with the resources you have.
    [Social Media] KEO Marketing Publishes Ultimate B2B Lead Generation Guide
    Inbound Marketing: Engaging the ideal client or customer with a tactical campaign that utilizes content, SEO, social media and analytics. Mobile, Local, Social: Connecting with leads wherever they are and on every device they use. New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals.
    [Social Media] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    I’m checking how our social media distribution is performing, how our keyword rankings are changing, and, and, and … Data gives me a picture of how to shape our content strategy. Here are six questions to consider asking your audience—whether through your business’ newsletter, at your next conference, via a social media poll, or elsewhere. I have a list of content marketing, creativity, and tech-related media sites that’s dozens of links long.
  • HUBSPOT  |  TUESDAY, MAY 14, 2013
    [Social Media] What Would a 'Mad Men' Era Ad Campaign Look Like Today?
    Media choices are almost limitless. While today modern day marketers have more granular targeting capabilities than ever before, there are innumerable media channels, social networks, and devices to penetrate -- each with very distinct usage patterns you need to account for in your marketing strategy. Reimagining ‘Does She or Doesn''t She’ in Modern Day Media. Reframing the Hair Color Conversation Through Shareable, Visual Social Media for Top-of-the-Funnel Awareness.
    [Social Media] How Effective is Your Digital Marketing Strategy?
    To understand the “diagnosis” part of the kernel, pretend you want to design a social media strategy for your organization. Continuing with the social media example, a guiding policy might consist of the following elements: Direct most attention to LinkedIn and Twitter, the networks where our audience is the most active. To execute on the social media policy we just defined, you might designate someone on your team to post updates and monitor accounts.
    [Social Media] 15 Expert Tips on Accelerating Your Sales
    On Skills and Processes: 6) "Salespeople should take some time normally spent prospecting and reallocate it to social media participation. This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer.
    [Social Media] Trade Show Follow-Up: 5 tips to optimize response
    Invite them to subscribe to an online newsletter, attend online events, or connect via social media. Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? I can’t help but wonder given my own trade show attendance experience.
    [Social Media] A Sales & Marketing Love Story: From LinkedIn & HubSpot [SlideShare]
    They often have a rocky relationship and argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things). It can sometimes feel like marketers are from Venus and salespeople are from Mars. In the middle of this bickering, it''s hard to know what marketers and salespeople really think of each other.
    [Social Media] Tactics for Growing Your Email Marketing Lists
    Social sharing buttons are a distant second, trailing by 29 points (38%). Social media. Today we’re sharing one of Marketing Sherpa ’s excellent charts with you. The data shows the responses to the survey question “ Which of the following tactics is your organization using to drive email list growth? Please select all that apply.”. Website registration is huge at 77%, a clear vote for content marketing.
    [Social Media] How Three Brands Use Content to Drive Transactions
    The list recognizes the brands’ frequency of blog posts, traffic, inbound links, social media following as well as more subjective factors, such as originality, execution and usefulness.). Overall Strategy : The site includes a button inviting users to “ try a demo ” and connect on social media. Overall Strategy : Besides asking the consumer to sign on its social media, the main purpose of such content is to entertain and prompt significant “Did you see this?”
    [Social Media] A simple hack that doubles your headline power
    One dilemma I’ve been struggling with — and I think I am not the only one — is crafting a headline that accomplishes what a good headline should: A high Click Through Rate on social channels AND in the Google search results. The problem is, when it comes to headlines, social and SEO are not best friends. SEO-driven headlines often come across as boring on social media because they are not emotional enough and too descriptive or too sober.
    [Social Media] Advertising methods are too ephemeral
    My specialty is online conversation marketing, online public relations, and online earned media. This is both the sort of thing that Google loves — it is SEO catnip — and it is just the sort of content that flows, both upstream to A-list bloggers and to mainstream media and down to your readers, aggregators, and to other bloggers and other blogs. I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived.
    [Social Media] Damage Control: 3 Steps to Handling a Company Mishap
    Then determine which social channels these groups use the most. “Odds are, social media may not even be the best means of communication for all of your stakeholder groups,” says Agnes. Determining who to contact and the best ways to reach them before something goes awry is crucial, especially because news has a tendency to spread quickly through social media.
    [Social Media] 6 Ways to Establish Yourself as an Industry Thought Leader
    Answer Questions in Social Media: This is perhaps one of the easiest thought leadership tactics to keep up with on an ongoing basis. Social media is littered with people trying to learn more or find answers to questions they have. Monitoring social media sites for industry-related questions can help you identify opportunities to share your expertise.
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Social Media] Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
    Print media is the opposite, getting 6% of our time but pulling in 23% of the ad dollars. It’s now the #4 social media site, behind Facebook, YouTube and Twitter. Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places.
    [Social Media] Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways
    Leverage social media. By announcing news socially, you’re making it easy for people to share the news to their network. Make it easy for people to share by publishing the news on all of your active social media channels. Well-executed social marketing will facilitate discussions and encourage users to share as well. Let media and consumers know that your new partnership is huge.
    [Social Media] 9 Tips to Spot Amazing Article Writers
    One of the measures of the quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Article writers – truly amazing ones who create content that will knock your visitors’ socks off – can sometimes be hard to come by, depending on your niche.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Social Media] How to Use LinkedIn Emails to Generate Loads of Leads
    If you've never heard of LinkedIn Announcements, think of it kind of like a social media and email marketing mashup. The yellow bars, however, are the days that the social media lead gen team sent a LinkedIn Announcement to our Inbound Marketers Group. Build Inbound Links Through Social Media With These 10 Free Tips! Earlier this year, a HubSpot study found that when it comes to generating leads, LinkedIn is 277% more effective than Twitter and Facebook.
    [Social Media] Marketing Automation Rocks But Let’s Not Forget the Human Elements
    The data will show you if it’s in your store, on your website, or through a social media platform. Create the content and messaging for automated messaging that you may choose to use for email campaigns, social media responses, and mobile marketing messages. Marketing automation has been a game changer in terms of the time, money, and human error savings. It’s allowed us to learn more, do more, react faster, and target more effectively.
    [Social Media] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Get Everyone Involved : The person responsible for social media in your organization is not likely to know every one of your customers. Tags: B2B Marketing Search Engine Marketing Social Media Tips b2b marketing LinkedIn Company Pages LinkedIn Products and Services Product Recommendations Have you seen the changes to the LinkedIn Company Pages? There is now a Product and Services tab that lets you feature everything about your company and what you sell.
    [Social Media] The Art of Marketing: 6 DIY Design Projects to Try
    Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. 3) Spruce Up Your Other Social Media Cover Photos. LinkedIn isn''t the only social network where you can let your creativity run wild. Here''s an example: Need help figuring out the sizing for all of the different social media cover photos out there? I’ve heard it before.
  • CONTENTLY  |  MONDAY, APRIL 24, 2017
    [Social Media] 5 Experts Share Their Top Advice for Creating VR Content
    This post originally appeared on Social Media Week. Facebook is one company that is placing huge bets on virtual reality, from new content formats that you experience in your News Feed to socialized VR experiences where you interact and “hang out” with your friends. John Pattyson (Executive Producer, Immersive Media). Brands Media facebook video VRVirtual reality isn’t just for big budgets.
    [Social Media] Webinar: Getting to Higher Sales Productivity by Boosting Your Selling IQ
    google twitter netsuite social media sales productivity customer 2.0 Next week we are hosting a webinar along with SellingPower on how to get smarter about selling. Today’s sales professionals are frustrated with how traditional selling approaches such as cold-calls, email blasts, and product pitches are not yielding results. When sales organizations try new approaches, it often results in less productivity – because finding relevant insights [.].
  • HUBSPOT  |  TUESDAY, JULY 30, 2013
    [Social Media] Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, Says Google
    As an example, if we were writing a press release about our new Social Inbox tool, we''d do something like this: Click here to learn more about our new social media monitoring tool, Social Inbox. Instead of something like this: Read more about our new social media monitoring tool, Social Inbox. Do those search engine optimized press releases you''re sending actually boost your search rankings? What about those guest blog posts you''re writing?
  • WRITTENT  |  SUNDAY, MAY 5, 2013
    [Social Media] An Exhaustive Guide to Exceptional Guest Blogging
    While quality content, and a powerful social media strategy are key to earning higher organic search rankings, your website can’t gain authority overnight. If a website lacks an engaged audience, your content won’t result in referral traffic or social media shares. Here are some recommended actions once you’ve submitted your post: Socially Share the Content: Show your appreciation for being allowed to share content by posting links on your social media channels.
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing, account-based marketing and more. KEO Marketing presented with Award for Interactive/Online Search Engine Optimization Campaign of the Year for their ComRent Website and Results. PHOENIX, Ariz.,
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Social Media] 13 Solutions to Your Most Common Landing Page Problems
    More quality blog posts means more potential opportunities to be featured in search results and get found on social media -- which means more traffic coming to your website. Build your social media following. It''s possible that your social media audience is pretty small, which means that it can be harder to get people to your site from that channel. On the surface, landing pages seem simple, right? They''re one page with one form.
    [Social Media] The Shocking Truth About Gaps In Digital Marketing Skills
    Social media (27%). Now that you have a solid B2B lead generation strategy, you need to implement and execute with excellence. According to an infographic by the Online Marketing Institute , new survey results show that international agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns. In fact, these digital marketing gaps in skills may hinder sales results.
    [Social Media] 9 Data-Driven Tips for Using Images in Blog Posts
    Neil Patel’s research indicates that these types of visual content are super popular among users of social media. They should just tell an interesting story, and be packaged in a way that’s easy-to-share on social media. Image source. How much effort do you put into images for your blog posts? Are they an afterthought, or top priority? Time and time again, user experience and behavioral studies show that visual content really matters.
  • ACT-ON  |  TUESDAY, DECEMBER 22, 2015
    [Social Media] Tips to Improve Customer Loyalty: Necessity is the Mother of Retention
    Interact with your social media followers. My to-do list is clear, and all I have left to do is write a blog post about customer retention. First, I need caffeine. Parked in front of Starbucks, I remembered they had sent me an email this morning. As an email marketer myself, I remembered it because it had a sparkly design. (I I saved it to my “Swipe File” in case I need inspiration for creating emails later.). The email says, “Members Get A Bonus Day.” Come in after 2 p.m.,
    [Social Media] The State of the Blogosphere 2010
    Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? 30% of corporate bloggers admit to blogging as a way to get published or featured in traditional media.
    [Social Media] How To Create Lovable B2B Marketing with HubSpot 3
    Promote Offer Through Blogging & Social - You blog and social media can increase the reach of your content and support your lead generation efforts. Marketers can track how all of their marketing actions perform, and follow up with extraordinary relevance, based on what social media they responded to or which piece of content they were interested in.
    [Social Media] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Content Marketing, Social Media marketing, SEO and Analytics are the tools you need to pull prospects into your website and encourage them to stay there. Get social on the internet beyond your website. Social networking is an excellent way of finding out the questions your customers as asking. People don't want to be sold to”, said Larry Weber, author of Marketing to the Social Web. "Build it and they will come."
    [Social Media] Digital Drudgery and Second-Stage Shovelware
    In a post earlier this month, I raised the sensitive question of whether legacy print journalists might be unduly worried about the workload involved in social media. But in my reply, I struggled to make the case that the problem is not inherent in online media, but that it lies instead in the tendency of legacy publishers to treat digital media like print. New-Media Models blogging new media old-media print process journalism publishing models
    [Social Media] Intent Data Basics: Where It Comes From, What It's Good For, What To Test
    A smaller portion comes from other behaviors such as downloads, email clicks, or social media posts. Intent-based ads on social networks work roughly the same way, although the users are known individuals because they had to sign in. So the intent lists are often considered prospects to be touched through email, targeted advertising, and other low-cost media.
    [Social Media] LinkedIn Releases New Guide for Marketers
    A major element of this guide is the emphasis on the connection between social media and content marketing, which LinkedIn says has become a vital part of any successfully integrated, full funnel marketing approach. Highlights of this strategic guide include: tips on how to best use LinkedIn for lead generation (their research shows that 80% of social media B2B leads come from LinkedIn).
    [Social Media] 11 of the Best Influencer Marketing Tools
    It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following. Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. You can use metrics like retweet ratio, engagement ratio, klout score, and social platform presence. The post 11 of the Best Influencer Marketing Tools appeared first on Hootsuite Social Media Management.
    [Social Media] Interesting Infographics: Follow These 3 Steps To Upgrade Your Landing Page
    Ensure social media sharing is user-friendly. Do you know what steps you need to take to optimize your landing pages? In this new infographic by Quick Sprout , marketers are advised to follow three specific steps, which are known to enhance a landing page’s optimization and conversion. This intriguing infographic, which is titled “How to Optimize a Landing Page”, is a source I highly recommend bookmarking as one of your future references.
    [Social Media] 5 Uses for Your Business Blog
    You’re doing business during a time when consumer concerns can spread like wildfire by way of social media sites. Maintaining a business blog is time-consuming. However, if you have clear objectives in mind, the effort very well could be worth your while. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. photo courtesy digitalart ). Raw Sales.
    [Social Media] Should You Budget for Sponsored Content in 2017?
    With the onset of fall come two constants: the smoky musk of autumn, and quarter four—which means it’s time to prepare your social media budget in advance of 2017. Even if your team has shaped a content strategy that evidences a keen ear for the needs of your audience and an arsenal of brand storytellers with unparalleled expertise in your industry, you’ll still need the extra human connection that a good social strategy can provide.
  • HUBSPOT  |  MONDAY, MAY 1, 2017
    [Social Media] 58 Best Marketing Tools to Build Your Strategy in 2017
    Like posting your Instagram photos to all your social networks or linking your app reminders together. Whether it's social images, logos, blog posts, or ebooks -- the options and tools are endless. Not only is YouTube great for hosting your videos and getting them shared across social networks, it's also important to optimize your videos for search to get found on Youtube as well. Social Media.
    [Social Media] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    Furthermore, social media campaigns for both candidates are prevalent. So to give you some newsjacking inspiration, here are 8 companies who are using the popularity of the election season as an opportunity to capture the attention of the media and promote their own businesses. JetBlue's brand is known for its fun and creative social media campaigns to make customers happy. Wherever you turn, someone is talking about the upcoming presidential election.
    [Social Media] How to Increase the Brand Visibility of Your Professional Services Firm
    Rely on Social Media. Let’s face it, most firms just dabble in social media. Invest in social media to enhance your brand visibility. We all want more business for our firms. Often, attracting more business involves a discussion of increasing brand visibility. So, let's explore how to do that the right way.
    [Social Media] 7 Lessons Every Managing Partner Needs to Learn For Better Marketing Results
    Social is no longer secondary. Not so very long ago you could legitimately ask if social media was important to the continued growth of your firm. The benefits of social media for professional services firms are now well documented. And even if you are not found via social media, almost 2 out of 3 prospects will use it to check your firm out. And as if that weren’t enough, a new study demonstrates the emerging clout of a social strategy.
  • NUSPARK  |  SUNDAY, MAY 22, 2011
    [Social Media] Market Research: The First Step to a Lead Generation Strategy; Interview with Carolyn Frith
    Lost in all the buzz on social media and lead generation is the importance of market research as the seeds to a content marketing strategy. Too often, this key approach is not thought of when developing a lead generation or a social media strategy. Below is an interview I recently conducted with our Research Strategist, Carolyn Frith. Paul: Why is it important to conduct market research before developing a content marketing strategy?
    [Social Media] 29 Ways to Use Your Personas
    Guide media buyers and demand generation teams towards only the most preferred channels for each audience segment. Equip media relations teams with persona insights to help them understand which media outlets and targets are relied on by your key audiences. Arm social media managers with the relevant tone of voice, channels, and top-of-mind topics of interest for your given personas to satisfy their unique and distinct preferences. You Built Personas, Now What?
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Social Media] The Blogging Tactic No One Is Talking About: Optimizing the Past
    New visits naturally lead to new social shares and inbound links. By re-promoting your updated blog posts to your blog subscribers, social media followers, etc., This naturally leads to an increase in social shares and inbound links -- both important search ranking factors. This is also what makes it so important for you to have a substantial number of social media followers and blog subscribers -- the greater your reach, the more impactful your results will be.
    [Social Media] Kred tries to one-up Klout by taking influence to the masses
    Kred , a platform to measure social influence similar to Klout, just introduced a new interface called “Story” with several very interesting new features. I had an opportunity to ask a few questions of Kred CEO Andrew Grill about this latest round of social influence innovation: Andrew Grill. As social media is real time, if something is not working, we hear about it pretty quickly through Twitter.
    [Social Media] 8 Ways to Market Your Seasonal Business During the Off-Season
    Some ideal places for these CTAs are your blog, your homepage, your product/service pages, your resource center, and in your social profiles. Use those stories in your off-season email marketing, blog posts, website pages, and social media updates -- in all your off-season promotions. Stay Social All Year.
  • WRITTENT  |  THURSDAY, MAY 9, 2013
    [Social Media] Current Inbound Marketing Trends: 10 Things You Didn’t Expect
    Further analysis into the types of companies most likely to employ blogs, social media and email marketing revealed that some of the world’s sharpest groups of professionals, marketing agencies, were the most likely to employ inbound tactics, at 73%. No form of paid advertising could touch the stellar lead-to-customer conversion rates of SEO, social media, and email marketing. Inbound is so hot right now.
    [Social Media] Fighting Obesity Is Good for Business
    Some 80% of conference attendees believe that online methods, especially social networking , are critical to corporate wellness success. Encouraging members to post their progress online and promote it via their social networks creates a culture of healthy living. Experts agree: Healthy choices need to be addressed from both a personal and social perspective. Healthcare Industry Social Media obesity Rick Warren Saddleback Church
    [Social Media] Information isn’t power anymore
    Tags: Communications Marketing Social Media Lead Generation Internet David Meerman Scott Information Collateral
    [Social Media] Terry Moran called for illegal Tweeting
    Journalism Social Media Credibility Obama Politics Twitter Web 2.0President Obama called Kanye West a jackass. I saw it on Twitter so it must be true. And Politico reported on it here. Considering what he did to Taylor Swift on Sunday night, I agree with the president: Kanye West is a jackass. But that’s not why we’re here today. What Terry Moran of ABC News did is inexcusable.
    [Social Media] The Wall Street Journal and LinkedIn should be friends
    For those keeping score the article points out that this is WSJ’s second attempt at building a social/professional networking site. Tags: Social Media LinkedIn Professional Networking Social Networking Wall Street Journal TechCrunch has reported that the Wall Street Journal has LinkedIn in their cross-hairs – or do they – with a something called WSJ Connect.
    [Social Media] Pitch alert: Abusing LinkedIn
    Tags: Marketing Social Media Complaints Lead Generation LinkedIn Professional Networking Strategy
    [Social Media] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    Share Through Other Social Networks. In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “….
    [Social Media] 13 Free Marketing Tools: Optimize Efficiency Without Breaking the Bank
    Modern Marketers’ roles are constantly changing, as buyer behavioral trends and digital channels, such as social and mobile, are dictating the research, discovery, and buying processes. Followeronk - The hard ROI of social media is still to be determined, but this tool provides analytics for Twitter so marketers can understand the key attributes of followers, including their location and timing of tweets, as well as topical preferences. by Amanda Batista | Tweet this.
    [Social Media] The #1 Killer of Your Ecommerce Business May Be Indifference
    No response to social media mentions. Even half-hearted engagement on social media can be a bigger turn-off than simply never responding at all. Social Media Engagement. If you’re going to respond to social media comments, be sure to include a personal touch. There are several reasons your ecommerce business could face difficulty, from the losses to competitors to product dissatisfaction.
    [Social Media] What the Crumbling State of the Media Means for Digital Marketing
    You might not realize it, however, from all the hand-wringing about the end of the news media. Let’s look at some of the trends: The news media is shedding journalists. Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media. With social media, people now graze for news and tend to read articles or view videos from an array of sources.
    [Social Media] Don’t Waste B2B Marketing Dollars on PPC
    In addition, more people turn to friends on social media platforms to get recommendations and learn what they should use. Pay-per-click (PPC) advertising is a waste of marketing dollars. It’s expensive, and it’s so ten years ago. I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?”
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Social Media] 7 Content Marketing Mistakes Costing You Time and Money
    75% of those articles got 39 or fewer social shares. The first step is just sharing your content on social media. Unfortunately, as CoSchedule notes in this graphic, 77% of bloggers share their posts three times or fewer on social media. There are several detailed examples of how to do one online, or flip through our own ebook on how to do a social media audit. Content marketing is getting harder. Ironically, it’s because of the content itself.
    [Social Media] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    Tie In Social Media Network Development – Make sure content assets developed for SEO performance are used for multiple channels of opportunity, especially social media distribution and network development. What Google’s Omission of Organic Keyword Data (not provided) Means for Search, Social & Content Marketers – via TopRank.
    [Social Media] The Positive Power of Jealousy: Finding Your Direction
    Kerry O’Shea Gorgone teaches New Media Marketing at Full Sail University. Lessons on building a marketing and social media business Case study: Building a social media career in 12 months The number one business opportunity in marketing today. Laila Ali. By Kerry Gorgone, {grow} Contributing Columnist. Last week at the MarketingProfs B2B Marketing Forum in Boston, I saw Tim Washer present on using improv to create video content for B2B marketing.
  • HUBSPOT  |  TUESDAY, MARCH 27, 2012
    [Social Media] 9 Ways to Increase Visibility for Your Best Blog Content
    2) Republish Successful Blog Posts in Social Media. You may already use social media to achieve visibility for your blog posts when you first publish them -- so why not continue to promote them via your social media accounts well after their initial publish date, too? Then begin incorporating one of those popular posts into your social media status updates every day.
    [Social Media] How B2B Marketers Find Value in Data and Analytics Tools [Interview]
    The channels available to the marketer on the digital platform are countless; add to that the sprawling blogging and social space! With social media also coming into its own, every social channel offers the marketer innumerable ways to make their brand presence felt and to engage with consumers meaningfully. Research has shown that B2B marketers appear to be growing more comfortable with using analytics tools and compiling data.
    [Social Media] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
    Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Your sales team also very likely has great suggestions for social media content and blog ideas. For instance, if you have a great FAQs page that you’re really proud of, turn those questions into social media content.
    [Social Media] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    The keys here: 1) Identify which interruptive media your dinner guests are familiar with, and 2) play into their pain points when dealing with that media. Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons. When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. When are you getting married?"
  • HUBSPOT  |  TUESDAY, MARCH 15, 2016
    [Social Media] Personalize or Perish: The Definitive Guide to Personalization for Digital Publishers [New Ebook]
    At the same time, reliable sources of content distribution are becoming increasingly important for publishers, as spam filters grow more powerful, ads are blocked, and social media becomes a pay-to-play channel. MediaReaders are being bombarded by more and more content each and every day.
    [Social Media] Build Your Marketing Strategy Like a Construction Site
    but you will need people and tools—like marketing automations software, a CRM system, and social media accounts. It’s especially important to remember that you cannot have some people creating campaigns, some blogging , and then others posting on social media and not talking to each other. Author: Aseem Badshah Don’t let the title fool you. I know what you’re probably thinking, “A construction site?! You mean messy, dirty, and disorganized?”. Not like that at all.
    [Social Media] PowerViews with Anthony Iannarino: Changing Business Models
    What About Little Data and Social Media? He likens it to using social media like a bullhorn to try to communicate with a mass of people all at once instead of doing it the right way and cultivating the intimate relationships that buyers are looking for. My guest today is Anthony Iannarino, President and CSO for SOLUTIONS Staffing. Anthony is also the Managing Director of B2B Sales Coach & Consultancy, a boutique sales coaching and consulting company.
    [Social Media] The New Marketing World: Conversations not Campaigns
    Related: Integrate Online and Offline Marketing Efforts to Continue the Conversation How the Human Touch Impacts Marketing Performance How to use social media for lead generation Social media's impact on web forms and landing pages In just a couple of days, I’ll be in Barcelona speaking at the Cisco Partner Velocity Conference. To say I’m looking forward to this opportunity is an understatement.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] Using Online Data to Predict Patient Behavior
    Social media. You can make plans to heavily promote your runners’ clinics on social media and PPC advertising platforms during that first nice weekend in spring. Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Big Data. Predictive Analytics. These are big buzzwords, to be certain, but also keys to helping your healthcare system or hospital to provide better and more efficient patient care.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Social Media] 7 Speakers You Won't Want to Miss at #INBOUND15
    1) Robert Michael Murray , Former VP Social Media at National Geographic. Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. As one of the first social media executives for a global media company, National Geographic, he built a global social footprint of over 90 million fans.
    [Social Media] How to Find Your Brand’s Content Marketing Narrative
    Using email marketing and social media allows you to not only provide valuable information to prospective customers, but to showcase who you are and what your business is all about. Once you’ve spent some time contemplating your deepest motivation behind your business and have established a narrative, make sure to use it to streamline all of your communications and tie it into your social media marketing efforts.
    [Social Media] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    It might consist of your customers, employees, thought leaders, industry professionals you’re connected with on social media, or any number of other groups. You might find that your influencers engage a lot with commenters on their LinkedIn blog posts, or that your customers are highly interactive on social media with brands similar to yours. Whether it’s on Facebook, LinkedIn, Google+, or Twitter, post on your social profiles with links to your crowdsourced blog post.
    [Social Media] 99 Amazing Facts On The Future Of Business [Slides]
    Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. We are demanding new customer experiences : Millennials are 3 times as likely to follow brands over a family member on social networks.
  • HUBSPOT  |  WEDNESDAY, JULY 13, 2011
    [Social Media] 20 Expert Tips for Better Facebook Marketing
    Often, automated content doesn’t make it into users’ News Feeds." - Ekaterina Walter, social media strategist, Intel. The most successful B2B pages often combine demonstrations of expertise with humor and personality, sounding more like a real conversation than stilted marketing and sales speak." - Karlie Justus, Social Media B2B. Jim Lodico, Social Media Examiner. You get the point." - Ekaterina Walter, social media strategist, Intel.
  • NUSPARK  |  FRIDAY, JUNE 13, 2014
    [Social Media] The role of public relations in lead generation for B2B firms
    There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. Furthermore, your social media strategy must work hand in hand with your PR to get the most out of the press coverage. 2. Blog about interesting topics, comment on relevant social conversations, participate at virtual and live events. Your goal is to sell to businesses.
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