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  • BIZNOLOGY  |  MONDAY, MAY 19, 2014
    [Social Media] 24 reasons SEO and social media are inextricably linked
    22% say social media. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way. In both cases, traffic comes from earned media as opposed to paid media. If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area.
    [Social Media] All Media Will Be Social Media
    The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore. Social media will not be integrated into marketing, it will be integrated into our experience as individuals.
    [Social Media] Newsletters, Social Media, Blogs: What’s Best?
    width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? Whats Best?" In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”.
    [Social Media] How most Social Media experts are wrong about LinkedIn
    I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even in his presentations (including the one at Social Fresh), Jay mentioned that shotguns trump rifles in social media. More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution.
    [Social Media] 6 Social Media Publishing Best Practices
    It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. "It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Social Marketing
  • BIZNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social Media] 3 signs your social media shout is a whisper
    Every other week I like to remind you that you’re being a social media wuss. And, by wuss, I mean you’re being too much of a social media “nice guy.” ” And by “nice guy” I mean you’re spending too much time worrying about what others think to the point of turning your entire social media marketing campaign into a milquetoast and pablum sandwich. The social mediasphere is a two-way-street.
    [Social Media] 4 Trends which Will Change Social Media Marketing on Twitter in 2017
    I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group. Social Media #TwitterTips marketing trends social media tips
    [Social Media] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. When entering a search query such as “b2b marketing” (see image below), the tool returns individual profile results that can be filtered via number of tweets, number of people the user follows, followers, social authority, and more.
    [Social Media] Integrating Social Media Into The B2B Marketing Mix [Slides]
    We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. I challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans. We talked about the importance of blogging and how blogs are an important and effective tool in the social media arsenal. Social Media
    [Social Media] Power Opinions - Experts Select Top Three Social Media Tools
    We have had over 30 PowerViews interviews in the past year and I thought it would be fun to ask our PowerViews alumni a question about social media. The question was: What are the top three social media tools (ranked in order) and why? Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once).
    [Social Media] The ROI of Paid Social Media Ads
    by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels. Here’s a quick run-down of the various types of paid social advertisements that we’ve tested.
    [Social Media] 100 Things You Are Doing Wrong on Social Media
    You are not thinking of your blog as the hub of your social media efforts. You are not considering a global audience and looking at Chinese-based social networks, among others. You are not making your social media channels easy to find on your website. You are not including your social media channels in all prospect and customer communication touchpoints. Marketing Cloud Social MarketingYou are tweeting press releases.
    [Social Media] My social media marketing posts from 2011
    So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. This is the Internet , an efficient platform allowing easy access to what’s called the network effect : the value of your social network is dependent on the number of others using it.
    [Social Media] The five stages of social media grief—have you passed through them yet?
    Social media (along with skimpy marketing budgets) are causing a transformation in marketing to a degree that we haven’t seen for a lifetime. In my seven years as a social media acolyte, I’ve spoken with many marketers who grew up at the knee of message-based marketing. The marketer passes through a period in which social media is thought of purely as a B2C thing. Image via Wikipedia.
    [Social Media] Social Media Is Not Your Content Marketing Hub
    According to the “Social Media Marketing Survey 2016” from Clutch, 78% of enterprises surveyed say social media is the most important tactic for marketing success compared to other marketing strategies. 96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […].
    [Social Media] Why Most CMOs Are Getting Their Social Media Strategy Wrong
    CMOs need to evaluate their processes of building business reputation, enabling growth and establishing brand awareness through social media
    [Social Media] 8 Steps To An Effective Social Media Strategy
    Developing and executing a social media strategy is hard work. An effective social media strategy will drive more web traffic for you, help you build deeper customer relationships, and improve your customer satisfaction, retention and ultimately sales. So what does a successful social media strategy look like? The foundation of a successful social media strategy is understanding who your target audience is and why they use social media.
    [Social Media] Why 9Round should be using SOCi for social media management
    And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. I know, SOCi guys , you can do so much more than simply manage distributed, highly complex, hierarchical, and persistent social media campaigns!
    [Social Media] 8 Steps To Effective Content For Social Media [Slides]
    This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My talk will present some ideas for how to develop a content strategy for your social efforts. But social media needs great content, and great content needs social media, so you can’t be successful with just one.
    [Social Media] Outsourcing your social media isn’t all or nothing
    I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Long story short (and this is my analogy) is that Social Media Maxima offers social media hair extensions, hair pieces, and wigs. Social Media Maxima doesn’t take over all of your social media content creation — unless you really want them to.
    [Social Media] 5 Social Media Don’ts
    Let’s face it: when it comes to social media, we’ve all probably posted a message with a word spelt incorrectly or used incorrect grammar and punctuation. Poor spelling or grammar might be the most common, but it’s not the only “what not to do” when it pertains to managing your company’s social media. Be professional, resourceful and use discretion when posting via social. The post 5 Social Media Don’ts appeared first on Marketing Action Blog - Act-On.
    [Social Media] 10 Social Media Marketing Mistakes Businesses Must Avoid
    Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy.
    [Social Media] How Social Media is Changing Leadership
    Author: Jamie Notter It is hardly breaking news to suggest that social media has changed the marketing landscape. The True Power of Social Media. But the true power of social media goes way beyond marketing. Social media is more than just a collection of tools for connecting, sharing and learning. Social media actually represents a significant shift in the balance of power—away from institutions and towards individuals.
    [Social Media] Vulnerability is essential to your social media marketing success
    In order to succeed in social media, be it as a tool to build your own personal brand or as part of a marketing strategy for your own interest or for your employer, you will need to get over yourself and deal with some very primal fears you may have that feel a lot like your fear of public speaking. The biggest barrier I find before the first-time social media curious is performance anxiety — stage fright. New media? Barnum Risk social media Vulnerabilit
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Social Media] 30 Effective Social Media Tactics Worth Testing for Yourself [Infographic]
    You never know for sure which social media tactics are going to deliver for you. Social media evolves at the speed of screen flicker. If you love social media the way I do, you try to keep your finger on the pulse of what’s working in a variety of ways. I started with Social Media Examiner’s 2015 Social Media Marketing Industry Report. The report included the top five social media questions marketers want answered.
    [Social Media] How to Build Your Influencers in Social Media
    A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. In this webinar, I will be discussing all the things you’ll need to do to improve yourself, your position, your reputation, your attachment to and connection with the people who are already making things happen on the social mediasphere. Do a social media land grab! Don’t be shy: find all your contacts on social media.
    [Social Media] Remember LinkedIn for social media marketing
    Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. I rely on the Kevin Bacon effect in all things social networking.
    [Social Media] Is Your Social Media Strategy Fully Baked?
    Think of your content as delicious cake and your social media channels as the in which you deliver it to your customers. The post Is Your Social Media Strategy Fully Baked? If your content marketing strategy is like baking a cake, then are your customers coming back for seconds? How are you serving up your messaging to your clients? We’ve all seen it. The […]. appeared first on Marketing Insider Group. Content Marketing
    [Social Media] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Now, as I review the actions, thoughts, and ideas from some of the most recognized social media and social selling authors, experts and consultants, I understand why business leaders and sales and marketing professionals are failing to drive demand on LinkedIn.
    [Social Media] How To Measure A B2B Social Media Program
    Social media came in at a distant 4th, with only 33% of respondents indicating social media to be effective. However as we covered just this week, B2B marketers are increasingly turning to social media channels as a critical tool for distributing content, according to recent survey results released by Regalix. More than a quarter (27 percent) of respondents identify social media as an “ indispensable ” channel for content distribution in 2016.
    [Social Media] Exploit the hours employees spend on social media
    According to Putting Downtime to Work , a new report from Bambu by Sprout Social , we’re geniuses: Seven in ten employees use social media at work. Half (Forty-eight percent) of people use social media for up to an hour per day at work. So, my first advice: if you are in the social networking, social media marketing, online advertising, or online community manager world, the above intel is money in your pocket.
    [Social Media] Is This The End Of Social Media?
    Is this the end of social media or a new beginning? For the past couple of weeks we have seen the social media ball bouncing back and forth. Social media is the greatest revolution in marketing. Social media is just the latest fad. There were a string of article claiming that social media is in fact “dead.&# (A nice headline trick I decided against using.). In What Is The Future Of The Social Media Role?
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Social Media] How to Learn Social Media Marketing: 41 Resources for Beginners
    Social media is one of those marketing channels that can be very powerful or very boring. Few do social media really well, and those who do see great things come from it. But for everyone who does social media well, there are hundreds of others seemingly spinning their social wheels with no results. Half-heartedly sharing your content on social media is not social media marketing. Blogs on Social Media.
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Social Media] 6 Jobs the Best Social Media Managers Actually Do
    My search for a someone to run HubSpot''s social media efforts has been an eye-opening, albeit frustrating, one. While engagement metrics can be tied back to a business'' bottom line, more often than not, social media marketers aren''t moving the metrics CEOs care about. Years after the first "Can we measure the ROI of social media?" I''ll walk you through what other skills a social media manager should have besides "drive engagement."
    [Social Media] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? What’s the next social platform? And, my personal favorite, how can I increase my reach on social media?
    [Social Media] Use Social Media to set Smart Media strategies
    First, recognize that there are too many potential consumer touch-point opportunities offered by owned media channels. Instead, be strategic and smart – use social data analysis to measure campaign effectiveness. Analysis of social data can provide a different lens through which to evaluate media planning and buying. Those metrics will point you toward new opportunities to prioritize and sequence the way you use and invest in POE media.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Social Media] Who Should Nurture B2B Leads with Social Media?
    B2B marketers have always been more resistant to using social media than their B2C counterparts, which is in large part a mind-set issue. Only five years ago, almost half of B2B executives still thought social media was irrelevant to their company, and this attitude has definitely had an influence on slower adoption. However, B2B organizations are finally starting to ramp up their use of social for marketing and sales. Social Selling
    [Social Media] Social Media Narcissist or Uninformed Tweep?
    ” These are the daily social media struggles of individuals and companies alike. According to a recent article in the Huffington Post titled, “ What Social Media Reveals About Narcissism ,” a small new study shows how exactly we use social media to feed our egos. Or, Are You Just in Need of Better Social Media Socialization? Its marketing coordinator told tales of social media woe.
    [Social Media] Fear and Social Media Don’t Mix
    MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. Should it encourage its employees and other stakeholders to use social media? Or should it stay strictly hands off, neither aiding nor impeding social media activities? Fear and social media don’t mix. Are Publishers Afraid of Social Media?
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Social Media] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Analytics Marketing Strategy Media Planning
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Social Media] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. When you have one, the right social networks, tools, apps and measurements reveal themselves. Here are 5 social media pain points and the point they prove.
    [Social Media] How to Protect Your Company’s Reputation on Social Media
    From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Once you’ve established your social media presence and are generating engagement and measuring your ROI, the most important stage is to protect your hard work. Online hacking has become a sharper reality on social media.
    [Social Media] 4 Ways to really engage your customers on social media
    It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Take a look at these four ways to encourage your audience to engage with you on Facebook and other social platforms. Connect via a social cause.
    [Social Media] The Ultimate Guide to Social Media Image Dimensions [Infographic]
    If you''ve been an inbound marketer for at least the last five minutes, you know that visual content and social media go together like peanut butter and jelly. Social networks are increasingly featuring and promoting visual content -- it seems like every day, a new network is adding another visual content feature or amping up one it already has. Namely, now it''s nearly impossible to keep track of the dimensions of every piece of visual social media content.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Social Media] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    As the latter puts it, mobile devices are no longer "secondary," and people aren't just using them to get online -- they're using them to get social. That is, for social media, at least. And within that population, many users are on multiple social networks -- but who the heck are they, and where, exactly, are they hanging out online? With this information, figuring out how to best reach your personas on social media doesn't have to be such a daunting task.
    [Social Media] How Social Media Boosts Search Rankings (Infographic)
    With the explosion of social media, Google and other search engines have included social media activity into search results and into the algorithm used to calculate website ranking based on social popularity. Most B2B vendors have already optimized their websites for organic search engine rankings.
    [Social Media] Mission Impossible? Measuring B2B Social Media ROI
    Social media is not easy to measure. A Gleanster white paper, “ Quantifying the Value of Social Media Engagement in B2B Marketing ” shows that that top performers are twice as likely as everyone else to use social media in inbound and outbound marketing. Which means if you’re aiming for top performance, social must be an arrow in your quiver…and you need to be able to measure it on order to improv it. Social Media Marketing social media
    [Social Media] All Media Will Be Social Media
    The future of digital media is social. With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Social Media conversation delicious Facebook Google integration LinkedIn social media summifyThis is a forward looking opinion post on the potential future of digital marketing.
  • HUBSPOT  |  WEDNESDAY, MAY 6, 2015
    [Social Media] How to Create a Social Media Calendar [Infographic]
    "Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match,” explains social media entrepreneur, Gary Vaynerchuk. Content Creation Social Media Daily
  • NUSPARK  |  MONDAY, JULY 2, 2012
    [Social Media] Online Display & Social Media, Branding & Attribution- Affects on Conversions
    The industry has made great strides with research initiatives and attribution modeling to determine how online display, and also social media and other internet marketing channels, contribute to “lift.” Where top marketers at most firms demand accountability and relevant statistics when determining media budget allocation, the communication is now shifting to branding KPIs when it comes to online display strategy. Analytics Marketing Strategy Media Planning
    [Social Media] Best Practices For Social Media Publishing
    Even though many brands have seen their organic reach decline over the years, and have used paid posts to get their updates in front of their audience, it is more important to understand the basics of social media publishing. Here are some best practices and things to remember when it comes to social media publishing. You and you alone will know what works best for your audience, especially if you are properly reviewing your social listening data.
    [Social Media] The Benefits of Social Media Marketing in 2013 [Infographic]
    Social media marketing goes hand in hand with lead generation and sales – and we finally have the proof to back it up! Social Media Examiner recently conducted an industry report surveying more than 3,000 marketers on the value of social media marketing. Here’s what they had to say: 89% of respondents said that social media marketing has generated more business exposure. Social Media Today ).
    [Social Media] 3 Surprising Ways to Succeed in Social Media
    Recently we sponsored a webinar: “The 7 Surprising Ways to Succeed in Social Media,” which more than lived up to its name. Our speaker was Dave Kerpen, the founder and CEO of Likeable Local , which has social media software for small businesses, and co-founder and Chairman of Likeable Media , a social media and word-of-mouth marketing agency. Dave is the author of the 2011 New York Times bestselling book Likeable Social Media.
    [Social Media] How B2B Marketers Are Scoring Big with Social Media [Infographic]
    by Jason Miller The results of the fourth annual Social Media Marketing Industry Report are in. Conducted by Social Media Examiner, the survey asked more than 3,800 marketers where they focus their social media activities, how much time they invest and what the rewards are for doing so. For a complete guide to B2B Social Media Marketing, Download the Definitive Guide to B2B Social Media.
    [Social Media] 10 Social Media Tools That Will Wow Your Followers and Make Them Click
    Are you looking for some tools that can take your social media engagement and conversions to the next level? Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. The post 10 Social Media Tools That Will Wow Your Followers and Make Them Click appeared first on Marketing Insider Group. Social Media
    [Social Media] Five often-overlooked reasons senior executives should use social media
    I hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. Alerting the media – Why do CEOs like Bill Gates , Richard Branson , Oprah Winfrey , Rupert Murdoch and Elon Musk waste time on Twitter? The post Five often-overlooked reasons senior executives should use social media appeared first on Biznology.
    [Social Media] Being Pretty Isn’t Enough for Social Media Marketing
    What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. Too many companies that have invested vast resources in social have Pretty Boy/Girl Syndrome. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Be the catalyst of your natural social media success.
    [Social Media] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. The nature of social media makes it very easy to segment and target your audience. Social Media Use.
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Social Media] Be a persistent social media parent
    I don’t want to compare parenting to social media community development and management but I guess I just did. Folks tend to have the zeal of the newly-converted when they first adopt social media into their communications, sales, and marketing plan; however, the truth of being a “parent” is that you’re responsible for the welfare of an entitled ingrate for not just the first 18-years but for life — and that can be dispiriting.
    [Social Media] The Evolution of Social Media Since 2004 [Infographic]
    But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. It''s interesting to look back at these iconic moments in the last 10 years of social media history. Social Media Daily Can you believe it''s only been 10 years since Facebook was founded?
    [Social Media] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    While we realize that successful B2B marketing programs leverage a combination of investments, social media needs to remain in a part of that mix. According to Content Marketing Institute and Marketing Profs, “B2B Content Marketing 2017: Benchmarks, Budgets and Trends” report , social media is tied for second (40 percent), in terms of tactics that B2B marketers believe to be critical to content marketing success in the new year. Social Media Strategy and Budgeting.
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Social Media] CEOs: You Can't Afford to Ignore Social Media Anymore
    There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent -- and demonstrate that commitment by being visible and accessible on social media. Interestingly, even with all of this evidence stating the benefits of being a social CEO, there are as few as 5.6% There are few reasons why CEOs have been, on the whole, slow to adopt social media: 1) No Time. Social Media
  • ACT-ON  |  THURSDAY, MARCH 31, 2016
    [Social Media] Political Social Media Outreach: What B2B Marketers Can Learn
    An event that turned out to be both a demonstration of social media’s powers and reach, and a cautionary tale about the platform’s abuses. Though the awareness goals of the movement ultimately went wide of their mark, the takeaway here is very clear: social media has a vital part to play in contemporary political life and activism. And once voters made a decision, 22% let others know how they voted through social networking sites.
  • BIZNOLOGY  |  TUESDAY, MAY 28, 2013
    [Social Media] Learn to lower your social media inhibitions
    I want you to be more willing to treat your social media followers the way they deserve: at the very least like allies, fans, and acquaintances; and, hopefully, like the friends they are or will become. He’s afraid because he really wants to enjoy a fair world: a world where someone who is as completely over-the-top talented at what he does should rightfully attract the sort of social and financial rewards that he fully and rightfully deserves.
    [Social Media] 8 Elements to Successfully Scaling Your Global Social Media Strategy
    by Jesse Noyes | Tweet this No social media strategy, if done thoughtfully, is easy. Luckily for all of us, we have the advice Ekaternia Walker and Bryan Rhoads , both members of Intel’s Social Media Center of Excellence. The duo penned a chapter in our highly popular Social Media ProBook that’s so rich in knowledge, we decided to share their wisdom here. If you want your social media marketing plan to bloom, you have to water it carefully.
    [Social Media] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    It seems that the younger the employee, the more frequently they use social media. While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. The difference between teens and their older counterparts on social media platforms is that they use it less to connect, and more as a creative outlet. Megan also specializes in social media training courses.
    [Social Media] How to Market to Each Generation on Social Media [Infographic]
    Whether you’re a Baby Boomer or a young member of Gen Z, there's a good chance you use some form of social media. In fact, there are over 2 billion social media users worldwide. When it comes to marketing, segmenting social media content for your audience is key. And one way to target your social media marketing efforts is by age group. There are huge segments of social media users who want to hear from brands.
  • HUBSPOT  |  WEDNESDAY, JUNE 18, 2014
    [Social Media] The Recipe for Perfect Social Media Posts [Infographic]
    When you post on social platforms like Twitter, LinkedIn, Facebook, YouTube, and Pinterest, you''ve got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. Check it out, take notes, and make every future social media post count! If you''re interested in learning more, check out this post for a more in-depth look at optimized social media updates. Social Media
    [Social Media] Social Media Usage by Engineers and Industrial Professionals
    Last week I downloaded and read the new research report, “Social Media Use in the Industrial Sector” published by IHS GlobalSpec. Social Media Marketing Social Networking Google+ Industrial Marketing Lead generation LinkedIn videos YouTubeSome of the findings are consistent with their reports [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
    [Social Media] 12 inspiring social media monitoring case studies
    90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. This means monitoring media not just from traditional publishers, but on the great majority of social sites too.
  • HUBSPOT  |  FRIDAY, MARCH 6, 2015
    [Social Media] Why People Unfollow Your Brand on Social Media [New Data]
    When they dive into answering these questions, many businesses discover that social media is a goldmine for their marketing efforts. Not only are social networks a popular place for people to hang out on, but also consumers expect brands to have a presence on social media. Why Do People Follow Brands on Social Media in the First Place? After all, why would a brand be on social media if they weren’t there to promote their latest achievement?
    [Social Media] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Interact and engage with them in their preferred social media venue.
    [Social Media] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Yesterday, our author Chris Abraham presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media. Chris also expanded on some answers that he gave during the webinar: Q: What is off limits in social media?
  • THE ROI GUY  |  FRIDAY, MAY 20, 2011
    [Social Media] Is Social Media ROI Achievable?
    Achieving tangible value from social media remains challenging for the majority of CMOs according to a significant study from MarketingSherpa , however incremental investments “keep on trucking”, with over 1/3rd indicating spending increases of 20% or more through 2011, and 25% indicating spending increases well north of that. Converting social media members, followers, etc. Achieving or increasing measurable ROI from social marketing programs, 3.
    [Social Media] 5 Ways to Make Your Social Media Marketing Rock
    Navigating the social media landscape can sometimes feel like a rock concert as well, with 1.71 So how do you become a social media rockstar to engage and delight your different target audiences? Here are five ways to make your social media marketing rock: . Before you jump into the tactical details and start rocking out your social media plan, you need to take the time to understand your audience. The same concept applies in social media.
    [Social Media] The Sociology of Social Media: TED TV Talks
    Now you can learn all about social media and the sociology of the Internet through video lectures. What I find fascinating is the sociology of social media : we’re still operating with the same primitive brains. Now, however, we’re doing it online, on the Internet, using social media tools. Peter Hirshberg on TV and the web : Take a look back at media and technology history with this talk. Social Media: You’re Shouting Too Loud.
    [Social Media] The Social Media Monitoring Metric We Need, But Can’t Get
    Social media monitoring tools continue to proliferate in number and advance in functionality. It’s admittedly a squishy measure, not likely to sit well with the social media ROI crowd; it will make your CEO’s eyes roll and your CFO blanch, but those who really get social media intrinsically know how crucial this is: karma. Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging.
    [Social Media] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    It is 2016 and we are still talking about social media marketing. Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. Every year Social Media Examiner conducts a large survey to get a pulse on social media marketing and how marketers are using it. Social Marketers Embrace Video 1.
    [Social Media] Sensible Talk About Social Media Measurement
    The Internet is the most measurable medium ever invented, but the perception that returns on online social interactions can’t be quantified stubbornly persists. Like many former publicists, Paine has smoothly migrated her relationship-building skills into the social world, but unlike most of her peers she has chosen to specialize in numbers. When you scan the table of contents, however, you’ll see nary a mention of those social networks.
    [Social Media] How to Develop a Strong Visual Brand on Social Media
    It''s no coincidence that the newest and fastest-growing social networks on the web -- like Pinterest, Instagram, and Snapchat -- are focused primarily on visual content. So, how can marketers adapt to and leverage an increasingly visual social atmosphere? By implementing a strong visual branding strategy on social media. Great visuals on social media are important because the human brain is wired to read and understand images better and faster than words.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Social Media] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately. What’s Next for Social Media Managers?
    [Social Media] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure this happens. With a shrewd social media management strategy, you can create an experience for your followers that naturally funnels them towards what you have to offer, ultimately increasing your web traffic. Thus, social traffic is something that B2B marketers need to get right.
    [Social Media] 4 Helpful Tools for Organizing Your Social Media Calendar
    What do cross-country road trips, wedding speeches, and social media marketing have in common? You could wing all three, but it's probably better to have a plan for what direction you’re heading -- especially when it comes to your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. The Benefits of Using a Social Media Content Calendar.
  • BIZNOLOGY  |  TUESDAY, MAY 21, 2013
    [Social Media] Asking is essential in social media marketing
    I know I promised a comprehensive HOWTO in last week’s blog post, Your social campaign needs 1000x followers but I was spending time with NPR over the weekend, as heard through WAMU 88.5FM here in DC, and TED Radio Hour came on, titled “Giving It Away” so I had to discuss this instead this week. And the better you nurture your social media family the more that public display of affection will ripple all the way to the most casual audience member.
    [Social Media] The Secret Life of a Social Media Manager
    Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s impact on global communications and the contributions that social has made to our lives. We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Social Media] 20 Common Social Media Marketing Myths BUSTED
    social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. Let's dive in to some social media myths we've all probably heard around the water cooler, and explain why they are now all officially BUSTED!
    [Social Media] Fire your Director of Social Media!
    At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill!
  • CHRIS KOCH  |  FRIDAY, MARCH 19, 2010
    [Social Media] How to use social media for B2B
    I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. I started trying to do this a year or so ago by talking about the four components of social media management. I wanted to focus the discussion on things that we differently in social media.
    [Social Media] The Rocket Science of Social Media Marketing
    At NASA, one of the world’s leading space associations, social media marketing and rocket science combine in a way that could shock even the most weathered social marketer. The organization manages more than 500 social accounts. From broad agency accounts to specific accounts dedicated to certain NASA missions, their social media isn’t selling products or services, but rather inspiration. Social Media customer engagement B2B marketing
    [Social Media] 8 Ways to Spice Up B2B Social Media Marketing for a Boring Product
    Artillery B2B Marketing Blog > The Forward Observer B2B companies who think their product is too boring for social media are missing something. It could be the social media. Let’s face it: not every brand using social media is as exciting and sought after as Apple, Playstation or Nike. B2B social media marketers sometimes think that their product or service is not sexy or interesting.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Social Media] Why Plan a Social Media Takeover?
    Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. After carefully cultivating these channels, however, many brands willingly hand over the keys to a complete stranger for a social media takeover.
  • NUSPARK  |  SATURDAY, APRIL 28, 2012
    [Social Media] Stop the Insanity; A View on Social Media ROI for Lead Generation
    I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. Where you CAN charge the time, is the cost of social media content; because that’s a deliverable.
    [Social Media] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives.
    [Social Media] How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel
    Tweet Do you think social media is better for researching prospects than for attaining face-to-face meetings where deals are won and contracts are signed? In this high-tech world, social media has revealed itself to be a lead generation goldmine. In February, Johnson enlisted the help of a B2B social media lead generation agency, to develop a lead generation campaign on LinkedIn. I don’t mean to sound trite, but it was a very social experience.”.
    [Social Media] Why You Should Rethink That Snarky Social Media Comment
    There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. And, what this “B2B Marketing Consultant” doesn’t know is that a leading social media guru came up with the idea of comparing Twitter to a radio station so that the uninitiated could understand it. Marketing Soapbox b2b marketing social media
    [Social Media] How to Detox From Social Media Without Deleting Your Account
    If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work. We wake up and immediately check our social media accounts before even getting out of bed, read headlines and trending topics during our commute , and tweet our latest blog posts by the time we arrive at the office. This raises an important question: Is there ever a good time to take a break from social media?
    [Social Media] A Complete Guide to Social Media-Based Lead Generation
    For better or for worse, social media isn’t a fad. In the midst of this social media revolution, Information & Technology (IT) and software companies have been creating better and faster business solutions every day. The post A Complete Guide to Social Media-Based Lead Generation appeared first on Marketing Insider Group. It’s not going away and it is completely changing the way the human race communicates on a daily basis.
    [Social Media] Who Owns Social Media in the Marketing Team? [CHART]
    by Rob Bois | Tweet this Social media has been in use as a marketing channel for years now. However, many folks in demand generation roles still face an uphill battle when tasked with bringing Social into their marketing campaigns. In fact, an ongoing Topliners Community thread goes into some detail on how demand generation marketers are feeling a bit locked out of their companies’ social strategies. Who Owns Social Media in the Marketing Team?
    [Social Media] 5 Reasons to Re-share Your Content on Social Media
    Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketingWant better ROI from your content marketing?
  • BIZNOLOGY  |  MONDAY, APRIL 15, 2013
    [Social Media] 10 reasons social media has peaked. 8 reasons that’s a relief
    After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. 10 REASONS SOCIAL MEDIA HAS PEAKED. SOCIAL MEDIA JOBS: Have declined for about 1.3% Do these reasons prove social media has peaked?
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