Page 3 of 175 Previous | Next 
  • DIGITAL B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Social Media] B2B Social Media Opportunities [#B2Bchat Recap]
    In our most recent #B2Bchat discussion, we looked at a number of social networks and how B2B marketers can take advantage of them, and once again I was pleased to have the opportunity to moderate the lively discussion. Rather than a deep dive into a single network or objective, the discussion quickly touched on a number of social networks or platforms.
  • PUZZLE MARKETER  |  TUESDAY, JULY 31, 2012
    [Social Media] Social Media Takes Gold at the London 2012 Olympics
    They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games. Not all athletes are embracing social media when you compare followers to medals won.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Social Media] Five social media courses make one social media strategy meal
    Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social Media] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. There is tremendous pressure for businesses to “do something” with social media. Marketing teams are forced to create platforms to check off their social box.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Social Media] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. Being present, observant, and persistent should be enough to both build one’s reputation both on social media as well as in real life.
  • WEBBIQUITY  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social Media] How to Optimize Events with Social Media [Infographic]
    Nothing promotes event marketing as well as social media. Many marketers use social media regularly, whether for networking or business purposes. As a result, social platforms are a great way to publicize events in real time. In order to generate social media buzz on your business’s upcoming event, create and share content in the weeks leading up to it. Connect with other event attendees on social media. Guest post by Dave Landry.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 21, 2010
    [Social Media] Seven Ways to Use Social Media for Business
    Though business use of social media is rapidly increasing, many executives remain skeptical of its value. From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Social Media] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts. Social media isn’t something you just do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Social Media] HR and social media: 7 Ways HR needs to act like marketing
    The competition for the bet talent is fast and furious and, in many cases, that battleground is the social web. Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. I was recently working with a huge global tech giant and met a young lady who had started a blog on her own about how to use her company’s technology for social good. By Mark Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Social Media] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. “Nearly every social network now treats a link as just the same as it treats any other object –- the same as a photo, or a piece of text. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Social Media] Social Media, Conflicting Data, and the Search for Truth
    I am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” ” Not a day goes by that I don’t see conflicting information about the value of Facebook “Likes,” the correlation between online conversations and buying behavior, whether blogging is going up or going down, and whether small businesses are adopting social media marketing or rejecting it, to name but a few.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 1, 2013
    [Social Media] Social media trends that are colliding in 2013
    As I wrote earlier this year, the most disruptive event in the development of the social web was the Facebook IPO. Social learning creates crisis for traditional universities. by Justin Brackett Related Stories The Business Case for Buying Facebook Likes A cautionary tale: Putting your business in the hands of Facebook Your 2013 Social Media Strategy: Grow a Pair.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Social Media] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    I create a lot of content but few posts have generated as much attention as a post I wrote for {grow} detailing my experience with social media stalking: “You’re Creeping Me Out!” The Dark Side of Social Networking. The Social Media Club of Lawrence, Kansas, invited me to join their October 2013 meeting via Google+ Hangout to discuss the experiences that inspired my post. Their Halloween-type theme: Social Media Horror Stories !
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 21, 2012
    [Social Media] Six ideas to win executive sponsorship for your social media effort
    One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a “grassroots” effort, it’s not going to work. Who is the “sponsor” of your social media effort? Social media is no different.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 18, 2013
    [Social Media] How social media case studies can jeopardize your strategy
    There has been a tremendous amount of buzz about using social media to improve the supply chain (demand sensing, process monitoring, and collaboration). Here is my theory — one reason the “social supply chain” is flagging is that there is still no iconic case study that companies can rally around. Nothing really happened in this space until we started hearing about the social media successes of Zappos, Whole Foods, and Dell.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social Media] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. But after 2 years of reading, trafficking and routing both positive and negative mentions in my organization I realized there had to be more out in the social sphere than just monitoring social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Social Media] Learning From Big Social Media Blunders
    In it they chronicle this year’s Top 10 Social Media Blunders. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits. The Blunder: New Media Strategies employee mistakenly skewers Detroit drivers from the @ChryslerAutos twitter account.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 9, 2012
    [Social Media] Case study: Finnair puts social media community to work
    The airline’s “Quality Hunters” project had a blog (qualityhunters2.com) and a Twitter account (@qualityhunters), and a vibrant social media community actually began to form around this key idea of improving air travel. A return on the social media investment. Here is a picture of how my idea was implemented: It was nice to be recognized by the airline but being part of this company’s social network meant more to me than they would ever know.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Social Media] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven.
  • SALESFUSION  |  TUESDAY, APRIL 8, 2014
    [Social Media] Nine Things I Learned at Social Media Marketing World 2014
    The post Nine Things I Learned at Social Media Marketing World 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Social Media Techie Stuff [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half]. one_half_last valign="middle"]. frame style="none"] [/frame]. [/one_half_last]. one_half_last]. divider style="simple"].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Social Media] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. One of the themes of this blog over the years has been the importance of establishing a company culture that can support the openness and responsiveness required by the social web. Perhaps before the days of the social web, a company could get away with this, but in this era, every angry customer waiting on hold is a potential zombie.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 26, 2012
    [Social Media] The Most Important Words In Social Media
    And so I offer up to you that the most important words in social media are “thank you!” But in social media , where we only see avatars and not real expressions on real human faces, they are particularly important. So I will explain my approach to be thankful on social media here in this post. I met Bill Lublin (@ BillLublin ) at a social media conference here in Philadelphia. Social Media #TwitterTips
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 20, 2013
    [Social Media] Are businesses failing to find an ROI in social media? Another view.
    There was a lot of buzz on the Internet last week about a report and infographic from Manta.com stating that 60 percent of small business owners are not realizing a return on their social media marketing efforts. It is not a statistical extrapolation of the current state of social media. And yet it is being reported as a national trend by the mainstream news media? Are businesses getting any benefit from social media marketing?
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Social Media] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. In addition, Social Outreach Services, a team representing 14 languages, actively monitors and participates in social media. You can invest in a social media monitoring tool, as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Social Media] Five unbelievable social media mistakes you may be making right now
    ” But sometimes helping people isn’t that difficult because I find many folks keep making the same little social media mistakes. No social sharing. I cannot believe how many people have blog posts or other content on their site but have no social sharing buttons (meaning the little buttons to let you tweet or send to Facebook). One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social Media] Is social media contributing to political paralysis?
    So today I’d like you to oblige me while I connect the dots between the social media revolution and what appears to be increasing political paralysis in the U.S., Could there be a paralyzing effect of social media? Last year I had a fascinating discussion with a bright young man who devised a way to compare the political sentiment on the social web in Iceland with the public positions taken by his country’s politicians.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2012
    [Social Media] 39 More (of the) Best Social Media Guides, Tips and Insights of 2011
    The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. While certain aspects of social media have stabilized (e.g., B2B Social Media Guides.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 12, 2015
    [Social Media] Five ways to calm down and not be overwhelmed by social media change
    It’s impossible for a person — or even a company — to keep up with the constantly shifting platforms that make up our social media world today. But you don’t have to be overwhelmed by social media change, espcially if you can get your head around some fundamental truths about how the web works. Let’s look at a few ideas that serve as a calming effect for the social media hurricane. Let's calm your social media nerves ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 7, 2013
    [Social Media] Do you need a massive audience to be huge in social media?
    In the online world the “social proof” of a large audience may be important because in our information-dense world, we’re starved for clues to help us determine leadership and authority. Communty-building Social Media Strategy building an online audience social media audience social media strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Social Media] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. But I grew fascinated by this topic of social influence. I haven’t written on the topic of social influence in awhile and I thought I would reflect on what has happened in the field since the book came out. Almost every marketing conference now has some element of social influence discussion on the agenda.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Social Media] Selfless Giving and Selfish Companies: A Social Media Conundrum
    Selfish Behavior in Social Media Marketing When social media professionals and consultants talk about humanizing companies in social media, the inability of companies to be selfless , to give gifts without expectation of a return, is a sticking point. A fuss is made about the return on social media because return is, in fact, expected. The time companies spend in social media and the gifts they may send are not selfless. Gifts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Social Media] 3 Life lessons that led to social media success
    It is not easy to tell a story of challenges and failures, but it has made me who I am today and led to what I consider the three components of social media success: Mindful Content + Passionate Engagement + Heartfelt Collaboration. The only real positive I had going for me in this period was that my blog was gaining traction in less than six months of its launch and I was already gaining popularity among my social media connections (largely my ex-students).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Social Media] Klout scores feed a social media sickness
    Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet. Little wonder that a subculture has arisen on the web determined to achieve this social proof by any means necessary. A young man who works night and day to game his numbers asked me how he can turn his growing social capital into a career. Want to REALLY increase your social influence?
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social Media] How to Get More Leads From Social Media
    What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. And today even generating leads from social media is no longer impossible. Offer lead magnets in your social media posts.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social Media] Social Media U: Take a Class in Social Media - ReadWriteWeb
    Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Thats why many of todays colleges and universities are now offering "social media" classes as an option for their students. Welcome to Social Media U. Lesson # 5 Use Social Networks.
  • WEBBIQUITY  |  WEDNESDAY, JANUARY 2, 2013
    [Social Media] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers?
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Social Media] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Social Media] Social Media is Like Riding a Bike
    I have been riding again after decades out of the saddle and I think there’s a lot I have learned from my newfound respect for the motorcycle that maps perfectly to social media marketing, both from my experience taking a Motorcycle Safety Foundation (MSF) and from the two years of riding experience I have gotten under my belt. I get to a point on social media eventually, so hang in there. Same thing goes for social media engagement.
  • SALESFUSION  |  WEDNESDAY, AUGUST 27, 2014
    [Social Media] Can Social Media ROI Be Measured?
    The post Can Social Media ROI Be Measured? Social Media appeared first on Salesfusion.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Social Media] How to Harness the Power of Social Media
    When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate. Harnessing the power of social media can be achieved by using the following practices. Social Engagement.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Social Media] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. The post 23 Outstanding Social Media Marketing Guides , published here a few weeks ago, answered questions about social media trends, the evolution of social media marketing best practices, and how to optimize use of visual content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Social Media] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. In social media, another common problem is the lack of transparency in most of these contests and giveaways. Because the FTC had never publicly addressed social media contests this way before, they did not fine Cole Haan , but now that they’ve clarified their standards regarding social media contests, brands and bloggers can no longer claim ignorance.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Social Media] The key to social media success rests with HR?
    Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. I had a fascinating visit with Sprinklr CEO Ragy Thomas recently and the synaptic sparks were flying as we compared notes on how social media is progressing at some of the biggest companies on the planet. Implementing a sophisticated technology like social analytics is the easy part.
  • MODERN MARKETING  |  TUESDAY, APRIL 1, 2014
    [Social Media] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s Social Media Marketing World conference was a dream for any social marketer. Not only were some of the biggest names in social marketing there to present (Jay Baer, Chris Brogan, Mari Smith, Mark Schaefer, to name a few), but there was content to cover pretty much any social related topic one could ask for. A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 17, 2013
    [Social Media] Case study: Building a social media career in 12 months
    In my travels, I meet many people who aspire to turn a love of social media and blogging into a career. ” In just 12 months, she is travelling around the world for her social media career and has created a profitable and successful business by turning her passion into a business. ” Ana does take money from resorts for additional social media exposure. She pointed to Four Seasons as a company that is transforming its image through social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 4, 2012
    [Social Media] Three careers that will dominate social media (and it’s not what you think)
    But as I look to the future, I’m not sure marketing, sales, advertising, or even PR are going to be the leading career paths for somebody I would hire to lead a social organization transformation. Of course these areas are important — and will continue to be — but if I’m growing a corporate social media competency, here is who I would be hiring in my company: 1) Journalism. The social web’s need for content and storytellers is insatiable.
  • ONALYTICA B2B  |  WEDNESDAY, MARCH 1, 2017
    [Social Media] Why Every CEO Should Have a Social Media Presence
    We live in a technology obsessed society where your average millennial’s reality blurs into one with their virtual online world; posting anything and everything from their latest fashion purchases, to their selfies and social life goings on. This social media trend coupled with millennials being deemed the “future” would suggest that every professional looking to target this group should be on social media; a “no brainer”- right?
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2012
    [Social Media] Social Media? #WTF
    Tonight I am presenting social media marketing to a group of local marketing students at West Chester University. In preparation for the class, I spoke to the professor in order to determine which points about social media marketing I should touch on. She explained that the students think “Twitter is for old people” and are looking to understand what value social media marketing has relative to the larger marketing mix. Social Media
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Social Media] 12 Brilliant Ways To Save Time on Social Media
    How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report. Here’s how that data looks if you slice it according to company size: As you can see, more than half of marketers spend 6 hours or more each week on social media work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Social Media] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home. ” But connecting people with pets is just part of how social media is helping shelters.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Social Media] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. This person he was talking about has what appears to be a huge social media following, an impressive Klout score, and the super-human ability to pump out tweets at an average of one every 10 minutes, 24 hours a day, 365 days a year. On the surface, he is a social media stud. By Mark W. Schaefer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 14, 2013
    [Social Media] Social Media Excuses. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. See more of his cartoons at everything is media. . growtoons} kacy maxwell social media cartoon social media humorScroll down to see the rest of the story! Kacy Maxwell is a guy who loves his work, family and a good challenge. Related Stories North by Northwest. A {growtoon}. Harlem Snake. A {growtoon}. The Ultimate Hack. A {growtoon}.
  • MODERN MARKETING  |  THURSDAY, JUNE 13, 2013
    [Social Media] Back to Basics: 6 Quick Social Media Marketing Tips
    by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way. Social Media Experts, Marketing Influencers, Modern Marketers, etc.). They work for virtually every social channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 19, 2012
    [Social Media] How the physics of social media could kill your marketing strategy
    There is a fundamental reality of the social web that is slowly killing your marketing strategy, whether you know it or not: The Physics of Social Media. Day by day, every single company in the world is realizing that it must join this social media battle for consumer mindshare. Free advice: Invent social media platforms to expose more information in less time and you will become rich.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Social Media] When social media destroys a career — The business case for being a fake
    I’ve worked in social media since 2005, and I knew I needed a tightly controlled message and presence online. After several months, I consulted with friends, family and people in the social media community, and I decided I needed to go “underground.” I locked down, and in several cases deleted, my social media presence. For nine months I had virtually no social media footprint, but at least the attacks finally stopped.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Social Media] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Monitoring beyond social media.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] Why Your Social Media Marketing Stinks
    Social networking is as old as humanity, and even the term social media has been around for quite a while. But as a function within marketing, social media management is only 3 years old at best for the majority of organizations. And that’s why, for many marketers, your social media marketing stinks! One of the main challenges of integrating social media into the marketing mix is lack of a consistent strategy. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 27, 2011
    [Social Media] The anti-prediction of 2012 social media predictions
    Here are social media predictions I made throughout 2011 and my grade for my guess! Social Media “re-set” – I thought that during the 2012 budget planning process, marketing executives who were caught in the hype are going to look over their budgets and figure out they’re not getting any traction from their social media efforts and do a re-set. Social scoring takes center stage – A year ago when I made this prediction, nobody had heard of Klout.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2011
    [Social Media] American social media usage reaches milestone
    Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of adult internet users now say they use a social networking site like Twitter, Facebook or LinkedIn, up from 61% one year ago. This marks the first time in Pew Internet surveys that 50% of all adults use social networking sites. research social media demographics social media research
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Social Media] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Innovation ROI Social Media monitize Monitize social media social media roi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social Media] What will be the next big thing in social media? Here are 7 clues.
    In the past few months there have been some pretty breathtaking financial windfalls for social media properties. I guess you could say it’s profitable to make the right bet on the social media scene. But I think there are some trends we can turn to that might help us predict where the social media world is percolating … It will be small. The economics of social media are simple. The economics of social media are simple.
  • MODERN MARKETING  |  FRIDAY, MARCH 11, 2016
    [Social Media] Does Paid Social Media Work?
    It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Read the full story on Social Media Examiner. Why You Need to Humanize Your Social Media Marketing. Social Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Social Media] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. I recently wrote a post called The Six Critical Questions Guaranteed to Drive Your Social Media Strategy. If they are a fake, they will be facing a social media backlash that could destroy the brand.
  • WEBBIQUITY  |  MONDAY, JANUARY 24, 2011
    [Social Media] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Cool Social Media Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2011
    [Social Media] Connecting Social Media Marketing with Buyer Behavior
    In a social media world filled with questionable research and lightweight infographics, this is research we can really use. Despite the rising popularity of social media, “traditional online&# channels of supplier websites, search and emails are those most used by buyers. Of course, this does not prove that social media is on the wane. These differences emerged most strongly when we looked at the social media information sources used.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 12, 2011
    [Social Media] Social Media Marketing and Darwin: Evolution or Irrelevance
    The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. It was easy for media agencies to find your target, and almost as simple to measure the response. Everything is pointing to digital technologies and social media, even in offline experiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 19, 2012
    [Social Media] The Paradox of Social Media Popularity
    Like or Dislike: 0 0 by Sherry Nouraini Related Stories 8 ways blog writing is unique 5 Essential tools to attract a relevant audience to your blog Why it pays to be a patient blogger This is why I am not reading or tweeting your blog post What Proctology Exams Teach Us About Social Media. B y Srinivas Rao, Contributing {grow} Columnist. The paradox of popularity is that it can create a paralysis that inhibits you from creating the work that made you popular in the first place!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Social Media] Social media truly levels the playing field
    If you can’t see this video, click here: Anne Reuss on social media and accessibility. Connecting Anne to my friend Sean McGinnis led to her first big social media networking event in Chicago. For Anne, and many with disabilities, social media has become an amazing connection point. “I’m working in Social Media because being deaf is not detrimental in the wide world of the web,” Anne said.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 12, 2015
    [Social Media] From newbie to expert, here are the best social media tools for your business
    When people ask, “what are the best social media tools I should be using to be a better social media marketer?” So I’ve made a list of 16 different tools in four major social media marketing categories and organized them by level. You will likely find this service extremely useful, but just be aware: the option to post to multiple social media channels at once might sound like a good idea, but it is not.
  • CHRIS KOCH  |  FRIDAY, JULY 29, 2011
    [Social Media] How social media muteness endangers your company: The crisis at McKinsey
    McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media. Such a bold and relevant piece of thought leadership was bound to capture mainstream media interest, and this one certainly did —another coup in McKinsey’s long string of thought leadership marketing successes. This crisis unfolded online and in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 22, 2013
    [Social Media] Lessons on building a marketing and social media business
    This event also roughly coincided with my social media journey. My business grew and flexed as the wave of social media hit the shore. The post Lessons on building a marketing and social media business appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. This event also roughly coincided with my social media journey. My business grew and flexed as the wave of social media hit the shore.
  • CHRIS KOCH  |  FRIDAY, MAY 6, 2011
    [Social Media] How to measure influence in social media marketing
    Measuring influence is the new obsession in the social media world—adding another layer of anxiety to the dark cloud of existential dread that is marketing ROI. Social media present us as individuals seeking status within a community, which is something that humans have been working at since our days as monkeys. Since social media leave digital footprints, companies create complex algorithms to come up with simple answers to measuring social media influence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 9, 2015
    [Social Media] I was called out on my social media BS and I’m relieved
    Mark Schaefer called me out on my social media BS … and I am really happy about it. The post was pure bullcrap because I wasn’t writing for my audience – I was writing for other social media pros, telling them what I thought they wanted to hear. I see that people in the social media marketing business do that too, mainly to validate that we know what we’re doing. . Breaking through the social media BS .
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Social Media] How to Get Salespeople Aboard the Social Media Train
    One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Hoffman, who runs the Boston-based MJ Hoffman and Associates sales training and consulting agency, shared four ideas for getting salespeople off the social media dime in a presentation at the Inbound13 conference in Boston today. Telling them that social media prospecting will pay off in a year or two doesn’t interest them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Social Media] Can’t miss social media books for your Christmas list
    There are SO MANY books out there on social media. If you are as sick of hearing about Zappos social media case studies as I am, you will appreciate this feature. Here are a few notable new titles that deserve a place on your radar screen: Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. Dave’s first book Likeable Social Media was one of the best-selling social media books of all-time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Social Media] Maybe using LESS social media is the path to online success
    What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Every tweet, status update and moment of brilliance you have on any social media platform has a shelf life of about an hour. This approach to social media is the path of least resistance. What’s the ultimate goal of your social media efforts? By Srinivas Rao, Contributing {grow} Columnist.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 5, 2012
    [Social Media] Always measure your social media effort. Except when you shouldn’t.
    During a recent debate on {grow} about social media measurement he chimed in with such a smart counter-point that I wanted to provide it as a feature for the entire {grow} community … Guest post by {grow} community member Matt Ridings. Social media measurement. ” Matt Ridings, aka @techguerilla, is the co-Founder and CEO of SideraWorks , a new Social Business consultancy founded with Amber Naslund.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 8, 2013
    [Social Media] Personal time versus social media time: Something has to give
    The thing I love to do more than anything is connect with social media friends in real life and when I’m in New York City, I always try to catch up with the brilliant Elizabeth Sosnow, one of the partners at Bliss Integrated Communications. Even though we may be separated by a thousand miles, I always feel connected to Elizabeth and my other friends around the world through their drip, drip, drip of communications on the social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Social Media] Where does social media fit in the marketing mix?
    A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? In this edition, we explore: The time element — social media versus advertising. Estimating the sales power of social media. Social media at the top of the sales cycle and at the end of it. Is social media more like advertising or marketing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 13, 2014
    [Social Media] The business case for cheating your way to social media superstardom
    On a recent post examining the bribery that is going on over at Empire Avenue , reader Shawn Manaher asks: “Do you feel paying for any kind of traffic to a website or social media post is appropriate at any time or any level? ” If you care about marketing and love social media, you are probably raising the roof with a resounding “NOOO!” Several years ago, a social media celebrity confessed to me that he was a fake.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Social Media] Social Media and the History of Aggression
    We are held in place by laws (usually), a fear of punishment, or pride in a politically-correct social status. Social media and aggression. In recent posts I have elevated the idea of “being human” as a winning business strategy, of approaching your audience with enthusiasm and joy, and of adopting “authentic helpfulness” as the cornerstone of a social media strategy. Social media and aggression.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Social Media] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? A famous 1999 book prophesized the human-to-human sharing economy that we now know as the social web. d) social media ads. d) social media ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Social Media] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Social media is now used by almost a third of small businesses (31 percent), up from 24 percent a year ago and 12 percent two years ago. Small business continues to embrace social media. Owners are learning to deploy social media in a mobile context.
  • PAUL GILLIN  |  WEDNESDAY, APRIL 13, 2011
    [Social Media] How to Promote an Event with Social Media
    As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. You need a single Web address that people can refer to in their social channels. Social Media Tips Twitter events marketing podcast
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Social Media] Why You Should Reshare Your Social Media Content
    Even if you have your B2B company’s social media strategy pretty much down (or even if you don’t), there’s always room for optimization, from when you schedule your messages to the call-to-action in each post. One such area that can be optimized is your social media content resharing strategy. Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 4, 2015
    [Social Media] Social media marketing isn’t a popularity contest
    Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Just like back in the early days of the web when many webmasters believed that hits were a sign of success, having more social followers is a false sign of being successful in that medium. How to Make the Most of Your Social Media Marketing with Less.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 1, 2014
    [Social Media] Social media marketing is not a “project”
    If you are trying to adjust a long-term behavior like an approach to customer service, implementation of a content strategy, or beginning a social media plan, just do it, don’t name it. ” The post Social media marketing is not a “project” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post Social media marketing is not a “project” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Social Media] The new guide to minimizing legal risks in Social Media Marketing
    By Kerry Gorgone, {grow} Contributing Columnist A couple of years back, I wrote a post called “ the essential guide to minimizing legal risks in social media marketing.” Know each social network’s policy regarding contests and giveaways. Very often, marketers want to run contests or giveaways using social media. Each social network has its own policy on contests and giveaways.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Social Media] 25 social media listening aids to increase your hearing
    78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). The numbers say loud and clear consumers make buying decisions based on what they hear from social networks. This applies to any plan for social media listening.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Social Media] The Net Generation and the future of social media marketing
    So here are the trends he identified with a few of my thoughts on the impact this might have on social media marketing. Owning the newest device contributes to social status. futurist marketing strategy digital generation don tapscott future of social media impact of digital generationI saw Don Tapscott speak at SXSW and was inspired to read his excellent book Grown Up Digital.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social Media] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Remember, no one went to college to master in social media. It’s all about thinking about social networking from a business sense. Social media is not a numbers game.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Social Media] A social media hoarder intervention
    Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. You don’t want to cut out the fact that you’re a Forbes Social Media Power Influencer , for example. In Are you a social media polymath?
  • CHRIS KOCH  |  FRIDAY, DECEMBER 2, 2011
    [Social Media] Is “social media campaign” an oxymoron?
    If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But then I see something like HP Technology Services (HPTS)’ “Where’s the Humanity in Your Technology” campaign, or Hitachi Data Services ( HDS )’ Social Media Buzz campaign. Facebook is the fun social network.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 5, 2016
    [Social Media] A thought exercise on social media and critical thinking
    Social media and critical thinking. A recent study showed that in general, people use social media to connect to like-minded people in their local communities instead of learning about other views and cultures. Researchers at Stanford gave a series of cognitive tests to a group of heavy social media multi-taskers and another group of light users. By Mark Schaefer.
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Social Media] Social Media Marketing: Top 100 Influencers and Brands
    The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Thus, has begun the development of so many other social networking platforms, all with influencer potential and agendas. Forbes Top 10 Social Media Influencer. Founder of Xtreme Social, Online Entrepreneur.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 14, 2014
    [Social Media] Why Do Companies Struggle with Social Media ROI? 23 Facts
    Only 8 percent of companies say they can determine Return on Investment (ROI) from their social media spending (source: Econsultancy ). I teach Measurement and ROI at Rutgers Social Media Marketing Mini-MBA along with Mark Schaefer and others. In my free eBook, 166 Case Studies Prove Social Media Marketing , there are plenty of successful companies that have proven a social media ROI. source: Social Media Examiner ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 6, 2012
    [Social Media] Social media case study: It’s not just a brand, it’s a buddy
    That’s really the amazing opportunity with social media. That’s why in my books and lectures I emphasize that success on the social web is no longer in the form of B2B or B2C — it’s P2P, Person to Person. branding Communty-building customer acquisition Social Media best practices home depot and social media social media and customer acquisition social media and customer service social media and roi social media and sales
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 28, 2012
    [Social Media] How does social media affect trust and your brand?
    By Contributing {grow} Columnist “Social Steve” Goldner. You want successful social media marketing for your company or brand? This is extremely important and digital influence and outreach is a key service that I provide in the social media practice I head up at MediaWhiz. So how does social play into the scheme of Trust Marketing? Social media presents the opportunity for a brand to reinforce what they are about.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Social Media] How Do You Find The Time For Social Media?
    How do you find the time for social media? The answer is simple: I make the time for social media because I think it’s important. I realize there are a lot of reasons why people don’t spend the time on social media even though they know they should. In order to find the time for social media, you need to see why it’s important, how it will change your life, how it will improve your business. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 12, 2012
    [Social Media] Dave Kerpen of Likeable Social Media explains social media success
    Click here if you can’t see this video of Dave Kerpen on Likeable Social Media. A fellow McGraw-Hill author of the best-selling book Likeable Social Media (affiliate link), Dave is a founder of the New York-based firm of the same name. In this short video interview Dave discusses his ideas about five of the most important aspects of social media marketing success.
<< 1 2 3 4 5 ... 174 175 >>