Social Media Related Topics 
Sales Engine
OCTOBER 23, 2015
Not surprisingly, decreasing the number of posts also decreased their traffic from email and social media. They also found that the frequency had a negligible effect on the number of new subscribers and “likes” to posts on social media. Obviously if there’s fewer links to click on, you would expect a decrease.
Sales Engine
OCTOBER 9, 2015
When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. You must convert this audience (anonymous and hanging out in social media) into known prospects for sales reps to have meaningful, consultative business conversations.
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Sales Engine
APRIL 20, 2016
They diagnose their own pain (for better or worse) and start searching for solutions by watching videos, downloading white papers, attending webinars, and using social media to check vendor references before ever talking to a rep. The internet gives the buyers a lot more control as they use the Internet to learn about best practices.
Sales Engine
APRIL 14, 2016
My view of social media is a little bit different than others because I believe that very quickly and easily, social media like Facebook can become like the Yellow Pages, and I think it’s a kiss of death for a brand to be eroded in the social media space just because they want to engage.”
Sales Engine
JANUARY 14, 2016
I’m an old-school news guy in a new media content marketing world , but as a web editor, my work processes are largely the same: I work with freelance writers to produce stories, I work with designers to add graphic value to the posts, and much of my job centers around distribution of our content through social media to build audience.
Sales Engine
MARCH 28, 2016
For us, the direct conversions from emails that we send out, along with content that we share on social media, is minuscule—it’s really small. We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy.
Sales Engine
MAY 5, 2016
Most B2B companies that have engaged in content marketing initiatives have a problem at the top of the funnel—meaning that they need to drive more traffic to their website, intrigue people to open emails, click on social media posts, all to have more chances to convert them into qualified leads for sales people.
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