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    [Social Media] 13 Reasons to Attend Insider Summit 2013 #IS13
    As InsideView grows to reimagine the entire customer experience, the Insider Summit will serve as an opportunity for marketers, sales people, and customer success managers to learn how technology and social media are changing the way customers buy products. 2012 data from the Sales Management Association declares that 80% of executives believe their sales force would be more productive with a greater social media presence. Mark your calendar for May 21-22, 2013.
    [Social Media] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    This includes basic brand information like social media profiles, reviews, and photos, and address/office information such as hours of operation, contact information, and a cross-reference to Google Maps for directions. All relevant information should be completed, along with applicable photos and media (including YouTube channel connection if appropriate).
    [Social Media] B2B Marketing Calls-to-Action: Best Practices by Channel
    A powerful email call-to-action could make for a lousy social media CTA. . There’s a good chance blog readers have arrived via search engine or social media. Social Media Call-to-Action Strategy. As Dan Zarrella points out, social media posts that contain the words “visit”, “comment”, “or “share” receive more comments , views and links than those that don’t. In B2B marketing, calls-to-action are not one size fits all.
    [Social Media] Why Empathetic Marketing Matters and 7 Steps to Achieve It
    We’ve moved from traditional advertising to social media, content marketing and beyond. Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging.
    [Social Media] Facebook Ads • Business Mastery Live
    Smart content marketers leverage the #1 social media platform to generate high-quality traffic and convert those visitors into customers. Opentopic blog >> Strategy #4: Drive Qualified Traffic to Your Landing Page From Facebook Facebook PPC advertising is a great source of traffic for your landing page. If you’ve got the requisite marketing budget for both organic and PPC traffic, Marketing ROI Cmo marketing roi
    [Social Media] Taking it half mast
    At the top of this blog it says Marketing, Social Media, Humanity. Related Stories The results are in: An experiment in social influence The kid who wanted a door for Christmas Losing control of your brand? grow} has never been a blog that is just about business. Today I need to take a time-out for the “humanity” side of the equation. I wrote a post for today but my heart isn’t it.
    [Social Media] Think Email Marketing Is Dead? Think Again
    Marketers consistently give email top marks when it comes to achieving objectives; it even beats out social media, content marketing, SEO, mobile advertising, paid search, and other tactics, according to a report from Gigaom. Regarding retention (see graph below), 56 percent of marketers pointed to email’s effectiveness, putting it several points ahead of social media’s 37 percent. Email also tends to convert better than social.
    [Social Media] No Such Thing As a Free Burger? #OlympicsBBQ
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Social Media] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    4) What Should We Call Social Media. Lots of us manage our company''s social media accounts, which comes with a whole bunch of highs and lows. There''s something cathartic about commiserating in awful shared experiences -- especially if you can find humor in them. Like that one time you were working on four hours of sleep and included a typo in a blog post title.
    [Social Media] 8 Ways for Marketers to Prove Their Value Within Their Own Organization
    That deck includes high-level metrics on visits, leads, and customers, as well as an evaluation of each marketing channel (blog, email, social, etc.). That means building up your own marketing presence by having a blog and active social media accounts. There are quite a few marketers we snapped up to work at HubSpot specifically because we noticed what they were doing online, either with their blogs or large social media followings.
  • MARKETRI  |  FRIDAY, MAY 25, 2012
    [Social Media] 7 Ideas to Rev Up Your B2B Marketing this Summer
    Try a new tool or social networking site. By far the biggest struggle with social media and marketing tools that we hear from our clients is the lack of time to learn about and maintain them. Make sure you are linking to your other social media profiles. Make a list of interview questions and reach out to experts in your LinkedIn and other social networks. Memorial Day Weekend is here, signifying the unofficial start of summer!
    [Social Media] A strategy to stay relevant in a tumultuous marketing world
    What is the role of social media? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.
    [Social Media] Taking Another Look at Confirmed Opt-in Email
    At a time when privacy and security are top of mind for everyone online, and viral social media rants are way too common, lack of a clear and explicit opt-in is a big gamble for any brand. Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic.
    [Social Media] Adam Tinworth: Journalism in a Period of Continuous Change
    For more than eight years, the British trade press editor has blogged about journalism, social media, and much more on One Man and His Blog. His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). In the past decade, what in your mind were the most important new-media issues? Adam Tinworth.
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Social Media] 5 Predictions for SEO in 2016
    And there’s the wacky world of social media. Social signals have been important for years now. Between that, and the reasonable argument that social media is a search engine unto itself, no SEO in their right mind would completely dismiss the social web. Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares.
    [Social Media] 14 Blog Writing Tips for Creating SEO-Friendly Blog Posts
    That’s because the mix of lengths and media creates a better user experience and is more likely to be useful to searchers. Media. Search engines depend more and more on social signals to deliver high-quality results to searchers, and visitors want to see social proof to determine if your blog is worth their time. This means you absolutely must share your blog posts on social media and make it easy for visitors to share.
    [Social Media] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    Social media. Tools that tell you about other content being created in your niche and how popular it''s been with your potential customers (at least according to social shares). Here are a few: Take key quotes and takeaways from your blog post and schedule them across your social media networks, including links to the blog post. Even better, put these quotes into images using a platform like Canva and post them on social media.
    [Social Media] Website Call to Action; Alternatives to “Contact Us” for lead generation
    Follow, Like, +1 your company on social media. Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business.
    [Social Media] Content Not Getting Enough Love? Try These 5 Easy Fixes
    Studies show 40% of people respond more favorably to content that includes visual information rather than plain text, which means content containing images is much more likely to be shared across social media. It’s no secret that marketers are attention seekers, at least when it comes to content.
    [Social Media] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Possibly related posts: (automatically generated) Why Social Media Needs to Die What Type of Marketer Are You? The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the marketing guy and “Their leads suck!&#
  • HUBSPOT  |  TUESDAY, JUNE 5, 2012
    [Social Media] 6 SEO Tools to Analyze Your Site Like Google Does
    If you’re wondering if your website and social media efforts are making the grade, HubSpot’s Marketing Grader is an excellent free tool. It allows you to differentiate between B2B and B2C, and take a look at your social media activity, as well. It looks at landing pages, conversion forms, email marketing, and social media.
    [Social Media] Throwback Thursday: 7 Old Marketing Campaigns We Miss
    For two days, fans and consumers were able to ask questions of the Old Spice Man through social media, and receive personalized responses to their questions. Over 180 video responses were produced during those two days, the responses of which generated a social sharing frenzy that garnered millions of additional views for the Brand. We miss the way this brand identified with its consumer by connecting directly with them over social media.
  • SNAPAPP  |  TUESDAY, APRIL 12, 2016
    [Social Media] Introducing The Tuning Fork: A New Weekly Expert Interview Series From SnapApp
    Think about the last article, image, or story you shared, liked, or commented on social media. million views and has been shared more than 4,500 times on social media in the last year alone. Why did you take that action? Was it something you found funny, moving, sad, or frustrating? Did it trigger nostalgia, memories, or a feeling of “Yeah! That’s happened to me!”? ”?
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me. “Okay, let’s take a look at what you’re doing there,” I said. We started checking.
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Social Media] How to Think More Strategically About Your Content Marketing
    There is nothing stopping you from creating and curating content and then randomly posting it up in social media channels. Just as there is an art to storytelling, there also needs to be an operational plan that can help you create and distribute content, integrate it across paid, earned, and owned media, and measure it effectively. The output is an editorial framework that will guide the creation of content across paid, earned, and owned media channels.
    [Social Media] Making the Case for Content Marketing: Research & Statistics
    Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Ascend Media notes that 74% of customers prefer to get to know a brand through articles than through ads. The more valuable a piece of content is, the more likely it is that readers will spend more time on the page and share across their social networks.
    [Social Media] How Global Citizen Became the BuzzFeed of Social Activism
    Orchestrated by Global Citizen—a nonprofit that brings awareness to global issues through social action—the video was part of a larger campaign encouraging young people to demand support from the Italian Prime Minister. ” Handler’s clip, which stays true to her offbeat sense of humor, is an example of Global Citizen’s unique brand of activism that involves viewer education, celebrity endorsement, journalism, and social media participation.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Social Media] The Quest for the Perfect Headline
    There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company. Readers don’t necessarily find content from homepage headlines, coming instead from social media feeds and email newsletters. Media buzzfeed clickbait facebook Featured headlines The New York Times Upworthy
    [Social Media] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. The Effect of Word Count on Social Shares. Articles with a word count over 2,500 get shared the most on social media.
  • HUBSPOT  |  FRIDAY, OCTOBER 11, 2013
    [Social Media] 10 Hilarious Blogs That'll Make You Feel Better About Your Job
    4) What Should We Call Social Media. Lots of us manage our company''s social media accounts, which comes with a whole bunch of highs and lows. There''s something cathartic about commiserating in awful shared experiences -- especially if you can find humor in them. Like that one time you were working on four hours of sleep and included a typo in a blog post title.
    [Social Media] How to Be a Spammer in 20 Simple Steps
    Social Media. 5) Don't do any targeting in your social media PPC or advertising. Best to just blanket the social mediasphere so everyone sees your stuff. Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer.
    [Social Media] Introducing The Definitive Guide To Digital Advertising
    Digital ads can be seen on the websites your buyer visits, on her mobile phone, on social media channels, and on her smart watch. Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising— digital advertising.
    [Social Media] 12 Months of Inspiration for Engaging with Your Email Subscribers
    Why not promote your products or services with real social media reviews from happy dads who’ve done business with you? Or, ask customers to share their favorite childhood memories of their dads on your social media pages. If you have a veteran working in your company, why not include a brief profile of him or her in your email newsletter this month or on your social media pages?
    [Social Media] Is it OK to fake your tweets?
    After a couple of hours of training and re-setting her social media mindset, her tweets were transformed and the engagement was much more successful. The other day a prominent Twitter celebrity was kind enough to re-tweet one of my blog posts. It was not Kim Kardashian. At least that time. Any way, because of his power and influence, my link was promptly re-tweeted by 12 of his followers. Wow, that’s influence right?
    [Social Media] How to Love Your Customers with Inbound Marketing
    You see, in the rush to get on social media and connect, many marketers are behaving badly. In today’s busy, information congested world, you need to love your customer to stand out. Don’t sell to them, spam them, tolerate or ignore them. Love them. Don’t sell, nurture. Nurture? What does that have to do with marketing? It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects.
    [Social Media] B2B Marketer: You Paid for TOFU. Do you have MOFU?
    The content can be delivered in a variety of ways (using traditional and social media tactics), including email, phone, webinars, video, eBooks, whitepapers and even snail mail! For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development.
    [Social Media] 10 Reasons You Can’t Get Found Online
    You are not connected to others on social media. It’s critical that qualified prospects find your business on the Internet. If you’re not getting found, you’re losing leads and potential revenues. Your website uses outdated programming code. Your website doesn’t have relevant content. You use flash in your website. You have too many big images in the wrong places. Your images are not properly tagged. You don’t have SEO metatags.
    [Social Media] How to Transform Your School's Image
    You can build a landing page around the anchor content, as well as promote on your website and via social media. In addition to newsletter articles or internal emails describing the backstory and hopes of the new image, you can include calls-to-action for them to share linked content through their social media accounts. In the months following the formal announcement: Run social media ad or PPC campaigns.
    [Social Media] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Use social media. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Social Media] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Social Media] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.
    [Social Media] Building Trust In Social Marketing Metrics With Attribution
    Opentopic blog >> Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true. Managers, directors, and executives don’t want to hear how many ‘likes’ or clicks a post received when they’re expecting business results. Here is the problem: When ROI is framed in terms of. Marketing ROI Cmo marketing roi
    [Social Media] Building Trust In Social Marketing Metrics With Attribution
    Opentopic blog >> Reproaching social media marketing’s vanity metrics is now almost a cliche. Unfortunately, many marketers continue to use them, and their limitations still hold true. Managers, directors, and executives don’t want to hear how many ‘likes’ or clicks a post received when they’re expecting business results. Here is the problem: When ROI is framed in terms of. Marketing ROI Cmo marketing roi
    [Social Media] 4 Content Marketing Goals for a Coach Website
    Throughout, there are offers to contact by phone, through social media, and his newsletter. The old site wasn’t social media friendly. **I How should content marketing be used on the home page of your website? What makes good website copy?
    [Social Media] 6 Tips for Collaboration When Producing and Sharing Great Content
    Project coordinators, marketers, copywriters, SEO and social media strategists, designers, sales staff, your legal team, subject matter experts—a lot of players are on this team. Is your social media person good at writing video descriptions, or would that be better assigned to SEO or a copywriter? Once the post is written, Jeff sends it to Joe, the web person, who publishes it on the website, and then shares that with Mary, the social media person to promote.
    [Social Media] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    Social media as a channel grew the most over the last year. Social channels are making big strides to keep pace with marketers’ needs. In November, we unveiled the 2016 State of Pipeline Marketing Report. The second annual report surveyed over 350 marketers across various industries, on the topics of marketing channels, priorities, tech and more. We learned a lot about the marketers of 2016, but wanted to know how our new learnings compared to those of 2015.
  • ACT-ON  |  WEDNESDAY, JUNE 21, 2017
    [Social Media] How to Develop a Brand Voice You Can Live With
    So… ahem… for example: Our competitor A would write like this: “Multiple pre-eminent vendors offer location data largely based on the social media activity of their audiences. This geo-tagging which is usually embedded in photographs and other user-generated content uploaded to social networks, combined with keyword and hashtag searches, permit tracking social activity within a “tile” or radius, or sometimes along a vector, of interest.”.
    [Social Media] 8 Tips for Running Your First Influencer Marketing Campaign
    This post originally appeared on Social Media Week. Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. You can brainstorm blog posts or social copy for them to share, offer useful statistics, or relay insights about how your industry works. Did you know that most ads have an average click-through rate of only 0.06 percent?
    [Social Media] The Undeniable Benefit of a Consistent Cross Channel Marketing Message
    The reason why this approach seems to work so well is because consumers actually use multiple channels when they go through the purchase process, including search engines, brand websites, and customer reviews as well as social media, blog posts, and mobile channels. While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Social Media] Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money
    There is of course the obvious marketing takeaway here regarding the emphasis on visual content in social media. These updates also emphasize the pattern we keep seeing, in which social networks are slowly morphing into clones of each other -- highlighting a huge opportunity for social media disruption. Twitter beware.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Social Media] A Marketer's Guide to Accumulating Awesome Online Reviews
    Before we get into the creative ways to generate reviews, you must start with the basics -- setting up your presence on external review sites and social media. Socialnomics reports that for the world's largest brands, 25% of search results return user-generated content from review sites, blogs, and social media updates. Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision.
    [Social Media] Radius Provides High Quality Data on Small Businesses
    What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes.
    [Social Media] Twitter Rolls Out Cover Photos: How to Add Yours Today
    It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. And this week, it's Twitter that's grabbing the limelight by launching its new profile page design yesterday on the Today Show. Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with.
    [Social Media] Top Marketing Predictions For 2014
    I also talked about the connection between personal branding, content marketing and social selling in a truly social business. I intentionally avoided digital , mobile marketing and social media because those topics have become less interesting as they are simply expected by our digital, social and mobile customers. Netflix (“House of Cards”), Red Bull (Media House) and Amazon (Alpha House) are just the first wave of this emerging trend.
    [Social Media] The Ultimate Guide: Getting Started with Social Selling [New eBook]
    If the slew of cold calls and emails coming through on a daily basis is any indication, there’s still significant room for growth on the social selling front. To help marketers harness the power of improved engagement and more efficiently adapt to this critical model, today we’re launching “The Ultimate Guide: Getting Started with Social Selling,” a new eBook created in collaboration with LinkedIn Sales Solutions. Why Social Selling?
    [Social Media] Full-Service Technology Vendors: Marketing Automation Support and More
    Social media marketing. One team to consult when you want to launch a social media campaign. It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams.
    [Social Media] Understand Customers and Their Lifecycle with Marketing Automation
    And with social media joining media channels in one big conversation, you’d better get to know each and every one of your individual customers. Fortunately, there’s a single channel that lets you do it all.with the one channel that just keeps on giving: email Web and broadcast, app and social, one trusted channel touches every part of the customer conversation: email.
    [Social Media] Is Outbound Marketing Dead?
    In a nutshell, outbound marketing includes tactics popular during most of the 20th century where people were interrupted while they were consuming media in which they were interested. Social media is used to help spread their content and attract more traffic. The buyer can also use social media to get the opinion of friends and even strangers.
    [Social Media] 57 Notable and Unique Content Marketing Ideas
    Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. Showcasing your client’s stories in content is pretty much a double-whammy – you and your audience benefit from the social proof of their story, while your customer can revel in the exposure. Social Photography. Silly, fun and educational quizzes have recently experienced a resurgence on social media.
    [Social Media] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    While there has been a way for users to pin articles on the burgeoning social media site, the new and improved pin will allow users to now be able to see an article''s headline, byline, description (like a mini-meta), and source URL as well as a bigger image for the post. Knowing which call-to-action to include with a blog post or on your social media pages can be problematic at times.
    [Social Media] 5 Proven Ways to Stay Productive at Work During the Summer Slump
    Get off social media! Speaking of distractions… But it’s not just the notoriously terrible impact social media has on our concentration that’s the problem. Studies have also shown that some of the most popular social media channels — like Facebook, Instagram and Twitter — can actually increase feelings of inadequacy, envy and even depression. And social media has many, many benefits too.
    [Social Media] Engage to Win, a Blueprint for Success in the Engagement Economy
    In the Engagement Economy, our customers are in charge and they are more informed than ever because of the informational convenience and convergence of search, social, blogs, video, and hundreds more easily accessible digital touchpoints. I believe that many of the digital tools we have at our disposal—email, digital ads, social media, web, mobile, and more—make it easier than ever before to automate how we understand, connect with, and communicate to our customers.
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Social Media] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    Where Nonprofits Spend Their Time With Social Media Marketing [New Data]. While it''s now widely understood that all businesses need to dedicate some of their time to developing and managing a social media strategy, it seems everyone has a different perspective on how exactly that time should be spent. Fundraising software company Bloomerang recently surveyed over 9,000 small- and medium-sized nonprofits to determine exactly how they use social media.
    [Social Media] Brand Reputation Management in a Mobile and Online World
    Today’s social/mobile/local technology makes reputation management a big concern for many businesses. For more reputation management tips , read up on using social media to your advantage to increase your web presence, and customer service techniques to keep clients loyal. Guest post by Megan Totka. The online dynamic makes it easier than ever for customers to take out their frustrations about a bad experience or share a heartfelt allegiance to a particular company.
    [Social Media] Interview: Joe Pulizzi On the State of Content Marketing
    The first year we just put the top 42 together based on categories: print, web, social, etc. What do you think this says about marketers use of social media and level of willingness to try out new platforms? Facebook, like the others, is a powerful social media tool that works for some and not for others.
    [Social Media] InsideView Wants to Get You LinkedIn
    In the age of social selling LinkedIn is the B2B sales network of choice. Sales Data Sales Intelligence Social CRM Social Selling B2B b2b sales CRM crm 2.0 Inbound Marketing insideview linkedin netsuite sales productivity salesview sCRM social media social selling socialprise
    [Social Media] Top 20 Social Selling Posts to Start Your Week
    Sales Intelligence Social Selling B2B b2b sales CRM crm 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite Sales sales tips sales tools Salesforce social intelligence social media social selling twitter Growth Enough For You? - The Pipeline Focus Funnel Expert: Mike Damphousse of Green Leads – The Funnelholic Enterprise 2.0:
    [Social Media] 15 Social Selling Articles to Start Your Week and a Fun Video.
    The Rise of Social CRM – Sales 2.0 CRM Social CRM oracle selling power twitter social media B2B sales productivity customer 2.0 Closing the loop: Why don’t sales people update the CRM and what can be done about it? - B2B Lead Generation Blog Why Buyers Don’t Like Salespeople – Eye on Sales Call Me Back, Please! – Dig It! Finding an “In” – B2B Buzz Why Lead Management [.].
    [Social Media] A lesson in Social Intelligence and Social Selling
    Sales Data Sales Intelligence Social CRM Umberto Milletti socialprise Microsoft Dynamics jigsaw oracle crm 2.0 twitter sCRM facebook social media linkedin sales productivity customer 2.0 social selling search engine optimization b2b sales We have seen a great response to a series of posts by Umberto Milletti the CEO of InsideView. Starting with a post from September where he discussed the difference between sales data and sales intelligence.
    [Social Media] The secret ingredient for successful small business blogging
    You can’t be everywhere on all social media channels. When we talk about blogging and content marketing, it’s easy to focus on the things we can measure: Page views, comments, social shares, number of posts, and subscribers. You can’t be everywhere on all social media channels. When we talk about blogging and content marketing, it’s easy to focus on the things we can measure: Page views, comments, social shares, number of posts, and subscribers.
    [Social Media] CMO Council: CMOs and CIOs Are Not Aligned
    Key conclusions are: "While customers have now broadly and deeply embraced new digital and social media channels of engagement, interaction and transaction, most senior marketers and IT executives admit their companies lack a clear understanding of how customers are using their channels and are not highly prepared to leverage those channels. They show particular interest in social media.
    [Social Media] Your website sucks
    For the last year, I had been acting Director of Social Media at Unison , probably one of the most fashion-forward, innovative, creative, and tech-savvy web application development companies I have ever worked with. What’s more, they’ve integrated social media, e-commerce, accessibility, usability, and interface into a platform that can convey expertise, tell stories, and engage with both prospects and customers. Social media is for sharing.
    [Social Media] Why Marketing Automation Does Not Work
    Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations. Who will promote that content through, for example, social media, online advertising and content syndication? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first.
    [Social Media] How to Achieve Explosive List Growth [7 Case Studies]
    Opentopic blog >> According to findings by The Relevancy Group, email alone drives the same amount of revenue as social media, website, and display ad combined. This is corroborated by data from the Direct Marketing Association which revealed that marketers can expect an ROI of $38 for every $1 spent on email marketing. A study from Monetate that analyzed. Marketing ROI Cmo marketing roi
    [Social Media] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    Advances in technologies, such as social media, has created a tremendous amount of data, but most of it is outside the reach of marketers. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem.
    [Social Media] Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries
    Act-On sponsored the webinar: Where Content Marketing Meets Customer Experience, hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. I do social media strategy for both regulated industries as well as some specialty firms. Regulated industries need to comply with social media guidelines.
    [Social Media] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! Once you are in the Social Media tool, search for a person or topic at the top. When you are ready to create a stream in Social Inbox based on your results, click "Create stream with google algorithm" or whatever your search term is at the top. SEO SEM Social Media (Digital Search & Internet Marketing).
    [Social Media] Survey Reveals The Best Tone of Voice to Take with Customers
    Tone is especially important for businesses that use email or social media to offer customer support. Some use email or respond to messages on social media to troubleshoot problems and offer support or solutions. Have you ever read an email, Facebook message or a tweet and had a hard time interpreting the tone? It can be tricky to figure out the attitude behind a digital message.
    [Social Media] KEO Marketing Chosen as a Top Web Designer in Phoenix
    Some of these solutions include website development, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been chosen as one of the top web designers in Phoenix Arizona by, an agency that analyzes and ranks the best and most customer-centric digital marketing agencies in metropolitan areas within the United States.
    [Social Media] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    Provide other media such as images and videos. Tip#4: Social Signals Are A Bonus. Social media definitely gives your SEO efforts a boost! However, do not only use social media to improve your ranking. As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors.
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Social Media] The Long Hunt: How One Deal Happened
    They exchanged social media messages on Twitter and LinkedIn. There was plenty of back-and-forth playfulness on social media. Meanwhile, Brophy kept directing a steady stream of light touches via email and social media at New-Waterson. It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with an introductory email.
    [Social Media] To drive value from your content, focus on trust, not traffic
    So, simply put, it comes down to trust, which is one of the keys for businesses grappling with a socialized world. Related Stories A solution to the content marketing measurement puzzle 25 Nuggets of Essential Social Media Wisdom Content Shock is here. Case study: Social media engagement as a point of differentiation Should you create different social media posts for international clients?
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Social Media] Turn Your Company's Anniversary into a Marketing Powerhouse!
    Build relationships through social media. Include the details of your anniversary events and special calls-to-action on the company website and social media sites such as LinkedIn, Facebook and Twitter. If there is a specific call-to-action, this will drive more people to your social media sites, further engaging them, and creating greater recognition of what your firm is doing to celebrate. Make it media-worthy.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Social Media] Turn Your Company’s Anniversary into a Marketing Powerhouse!
    Build relationships through social media. Include the details of your anniversary events and special calls-to-action on the company website and social media sites such as LinkedIn, Facebook and Twitter. If there is a specific call-to-action, this will drive more people to your social media sites, further engaging them, and creating greater recognition of what your firm is doing to celebrate. Make it media-worthy.
  • ANNUITAS  |  TUESDAY, JUNE 7, 2016
    [Social Media] Marketing Enablement – It’s Worth It
    In a report by SmartInsights , B2B marketers rated their knowledge level in five key areas including Social Media marketing, Search Engine marketing, PR, Digital Strategy, CRM and Big Data, Design and Content Marketing and in every category reported they needed to improve their depth of knowledge in the area. How many B2B marketers are self-taught? Most of us. In fact, the majority of marketers (85% according to SiriusDecisions ) are self-taught.
    [Social Media] From Zero to Hero: Quality of Data VS Quantity of Data
    Actually, we have several avenues at our disposal that include our websites, external paid sources like Google AdWords, our CRM systems, marketing campaign responses, offline activities like trade shows, and of course social media. Social Media can tell us when our promotions are most effective. Social media giants like Twitter, Facebook, LinkedIn, and most recently Google Plus have quickly become part of everyday life for hundreds of millions of people.
    [Social Media] The best content marketing blends old, new, and what’s next
    If your content marketing arm is going to behave like a media company , you need strong writing – incorporating gripping video, smart infographics and powerful photos – all working together to grow audience and increase sales. Choose your words on social media carefully, and always use images in your posts. Schedule social media posts to reach viewers through the day. Track the results: How did the story do on social media?
    [Social Media] 8 (of the) Best Web Analytics Guides of 2010
    One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Social Media] 10 Publishers Killing It on Instagram
    In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. This company may be 178-years old, but you wouldn’t know it by how well they use social media. We liked that Automotive News (AN) understands how to tailor their content to each social media platform. MediaInstagram isn't just for celebrities and teenagers anymore.
    [Social Media] Common Google Analytics Errors – Healthcare Websites
    Social media posts and email links often get overlooked as items that are tracked as a campaign in Analytics. If you spend time creating social media posts and emails, measuring results will help you determine their effectiveness. Use URL Builder to create links to post on social media or include in emails. This will help track your links, because social site reporting and email reporting won’t give you the full story.
    [Social Media] 3 Great Twitter Apps for Content Marketers
    When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. 4 Time-Saving Tips for Social Media Marketing.
    [Social Media] How To Get A Positive Return On Your Marketing Investment
    To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Practice Social Marketing. Calculating return on a marketing investment (ROMI) is something of an art form.
    [Social Media] How 4 Brands Are Revolutionizing the Customer Experience
    And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. And like most retailers, Nordstrom reminds shoppers about what they’re interested in via display and social retargeting, but they always stop these ads after you’ve purchased the items online.
    [Social Media] The Only Time You Want Zero Engagement on Facebook
    Social media engagement metrics are typically measurements of positive sentiment -- Likes, shares, retweets, pins, and so on. is that for perhaps the first time in social media, we now must react to a negative type of engagement. Social media, and really all of inbound, is about treating people like people and being helpful, useful, and human.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Social Media] 3 Emerging Marketing Trends to Grow Your Audience and Build Your Brand – Shopify
    We know that social media marketing, email marketing, search engine optimization, and more are incredibly effective. Opentopic blog >> Ecommerce popularity is continually on the rise. In the United States alone, ecommerce sales are expected to reach close to 2 trillion dollars this year, so a strong marketing plan is essential if you want a piece of that pie.
    [Social Media] B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach
    For example, email marketing may be the most effective of all tactics, but may fail in execution if little has been done to build awareness and trust through SEO and social media efforts. The more time and resource intensive a tactic is – such as content marketing, social media, and SEO – the more likely an organization is to require outside assistance to execute it.
    [Social Media] 10 Questions You Need to Answer Before You Can Close a Sale
    In what is the company engaging on social media? Every sales expert will tell you that the key to closing a sale is accurate lead qualification. So before you even begin to think about closing, you need to make sure you’ve done your homework. Use sales intelligence to answer these 10 questions, and you’ll save yourself a lot of wasted time trying to close the wrong deals. What unique insight do you know about the individual to whom you’re selling?
    [Social Media] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? Google+ is a social network that thrives off of visual content, so incorporate images often in your Google+ marketing strategy.
    [Social Media] The Evolution of Language: How Internet Slang Changes the Way We Speak
    For example, "social network" became a word in the Oxford English Dictionary back in 1973, referring to the physical activity of networking in a social atmosphere. When it comes to the mechanics of new word distribution, it''s been tough to measure with any precision -- that is, until the advent of public social media networks. Social media networks like Twitter allow linguists a more accurate and easily searchable record of our exchanges.
    [Social Media] Marketing Counterpoint: Why PR Does Help Sales
    As Christine stated, PR campaigns are often measured by quantity of media coverage. As a reminder, PR campaigns are often more than just sending out a release and contacting the media. Some PR agencies were slow to pick up on integrating PR with social media, but what I’m seeing is that there is actually a battle for ownership of social media – between PR and marketing agencies. In reality, social media marketing IS Public Relations.
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