Page 101 of 161 Previous | Next 
    [Social Media] Whatever Happened to Marketing Strategy?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Nowhere is this more evident than in Social Media. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
    [Social Media] What No One Tells You About Your Career When You're 22
    8) Use social to your advantage. Most 22-year-olds think of social media as a way to connect with friends, but it’s a powerful lever in getting future employers to notice you. Finally, share content from companies and people you admire: If imitation is the sincerest form of flattery, social sharing is a close second -- it can go a long way to getting you noticed. I don’t know about you, but I rarely feel like I’m 22.
  • MLT CREATIVE  |  TUESDAY, MAY 31, 2011
    [Social Media] B2B Marketing Events Around The World - June 2011
    June 3-4, Social Media Camp Victoria, BC, Canada: Last year’s largest social media event in the Pacific Northwest will feature more time, more sessions and more speakers than last year. June 6, Realtime NY 11 A full-day immersion entirely about business on the mobile, social and realtime web. June 14, Social Media Results London, UK: Twenty social media experts will be speaking on topics from engagement to ROI.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Social Media] How to Easily Create a SlideShare Presentation [Free PowerPoint Templates]
    Once your SlideShare is live, you should spend some time promoting it on your blog and social media accounts, and to your email lists. Please raise your hand if you've ever felt personally victimized by PowerPoint. When you open it up, you're hit with stark black Calibri font on a white background, killing any creative spark you may have felt.
    [Social Media] 4 Effective Methods to Increase Your Survey Response Rates
    Try posting your survey in your social media channels or embedding it into relevant marketing pages. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Like many of today’s savvy marketers, you’re probably looking for creative ways to bring in new leads or contacts and learn more about them, surveys being one of them.
    [Social Media] 5 Brands with Highly Successful Snapchat Marketing Strategies
    Developing a Snapchat marketing strategy can be overwhelming for brands that are just beginning to confront this wildly popular social platform. The Disappearing Story: Wet Seal , a popular retail company among teens, employed the use of a social influencer to capture its target audience on Snapchat. In fact, these are the very brands that should be mastering Snapchat, considering the similar audiences the two social media platforms draw.
    [Social Media] 4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers
    LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. If you’re a HubSpot customer, you can easily find relevant LinkedIn questions to answer via the Promote > Social Media tool. Click on the LinkedIn filter to see a feed of all the Questions that include the keywords you’ve entered when customizing your social media terms terms.
    [Social Media] Top 10 Industrial Marketing Posts of 2011
    I looked at my Google Analytics for the entire year and have selected the top ten blog posts using a combination of Pageviews, Engagement and Social Sharing data to determine the ranking. Small Manufacturers Use Social Media Effectively. As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Social Media] The Silent Marketing Roadblock – Choice
    Reduce Options Everywhere, Even in Social Media. The practice of offering too many choices isn’t limited to products; it’s also prevalent in other areas of marketing, such as social media. For example, most companies offer several different ways to share via social media. But does this negatively affect social shares? Identify the top social channels in which your prospects engage. Provide Social Proof.
    [Social Media] Get Over That Fear of Commitment—Your Content Marketing Program Depends on It
    First, according to Pulizzi, most companies are still oriented toward using targeted mass media to develop relationships and cultivate behavior change. Marketers can use analytics to understand which stories and topics are most likely to get people to spend time with the content, share it on social media, subscribe to a newsletter, or download an asset. But that same interview could also form a blog, be included in a white paper, or be used in social media.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Social Media] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    But when you take that power and translate it to social media, it’s supercharged. With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. The company used social platforms, such as Facebook, to spread the word and share the design ideas. For example, you could distribute a survey via email or social media and ask specific questions about your client’s most pressing concerns.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Social Media] The 4-Hour Marketing Workweek
    Social sharing buttons, for example, will help increase the reach of this landing page. Set Up Your Social Sharing - 30 Minutes. Through social media, of course! Now that you have your blog content, your offer content, and your landing page all set up, you have the information you need to create your social media content for next week. You've just set up your social media content for all of next week! Rise and shine!
    [Social Media] Your competitors are doing SEO
    Finally, every consultant is harping on the importance of social signals in the form of an engaged and engaging social media campaign (and site integration) as well. Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair.
    [Social Media] Forecast Shows Mobile Ad Spend in China Growing Significantly
    The majority of paid media spend – 60 percent – was dedicated to digital ad efforts, the data shows. Ad spending in China continues to shift rapidly toward digital formats, fueled by rising time spent online and greater advertiser spending on mobile formats, especially on video and social media,” said eMarketer forecasting analyst Cindy Liu. “We New forecast numbers from eMarketer show mobile ad spend in China will increase significantly over the next five years.
    [Social Media] Global Search Marketing
    In this Webinar, you’ll find out how to use social media to listen to your customers and gain insights into their interests. Yesterday’s monthly Biznology® Webinar was called “Global Search Marketing.” I talked for 30 minutes about how to optimize your Web site for a global audience. Lots of companies have products that can be sold outside their home country, but search marketing makes it easier than ever.
    [Social Media] How Marketers Can Capitalize on the Sharing Revolution
    Groupon and Living Social: These companies apply the sharing concept to any products, services, and experiences you can sell -- think house cleaning, vacations, meals, and clothes. The easiest way for your business to leverage these feelings is maintaining a powerful social media presence. These behaviors make your social media followers feel like they're a valued member of a tight-knit community, two of the emotional benefits described of the sharing revolution.
  • HUBSPOT  |  TUESDAY, MAY 29, 2012
    [Social Media] 10 Pinterest Infographics: Visual Explanations for a Visual Social Network
    Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is. As a social network that is built around one of the hottest trends in social media today -- visual content -- it's no wonder Pinterest is thriving. But in order to reap business benefits from Pinterest, a solid understanding of how the social network works is important. Is Pinterest the Next Social Commerce Game Changer?
    [Social Media] The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot
    Am I reading this wrong, or does it show that (bad, obsolete, interruptive) email is their largest source of business, while organic search and social media barely register? Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and This could be a real game-changer in the small business marketing automation landscape. If you heard a loud thud late Tuesday afternoon, it was the sound of two shoes dropping.
    [Social Media] Content Marketing is the New PR
    20% year-over-year increase in media mentions (v 2.7% 15% year-over-year increase in social media mentions (vs 2% for followers). should be carefully considered in combination with more traditional ones (media mentions, advertising equivalents, etc.). That is the title of a recent Aberdeen Group report, Publish or Perish: Content Marketing is the New PR, which you can download for free (registration required) here. Content Marketing Leaders and Followers.
    [Social Media] Checklist: How Well is Your School's Site Optimized for SEO?
    Some of the on-page elements you want to review are: Page Titles and Meta Descriptions: Visitors see this when your link comes up in search results and on social media. 5) Use Social Media as an SEO Tool. More social media content is getting indexed by Google, so it can turn up in search results. High social sharing also impacts the trust and authority factor of the page, which affects ranking. Last, people search in social media directly.
    [Social Media] Privacy in the Age of IoT: Is Your Content Marketing Strategy Transparent Enough?
    Social media can be a platform for issuing warnings and updates, and it can also help manage and organization correspondence with customers. It’s an all-too-common set of circumstances: you’re driving away from home in a rush when you realize that you forgot to activate your home security system—and you aren’t sure if you closed the garage door.
    [Social Media] How to Convince Your Leaders to Invest in 10X Content (and Why You Should)
    Has achieved an impressive quantity of amplification (through shares on social networks and/or links). ” Social Media Can Still Be a Source of Traffic. Are you finding it hard to get actual traffic back to your site from social media ? We mostly use social as a way to engage with our audience and have a bit of fun. However, for our Siri interview, social had something else in mind for us. First, a confession.
    [Social Media] 6 Types of Transactional Emails That Every Email Marketer Should Know
    Email address confirmation and registration emails are also a great way to provide your subscribers with additional information they may need like your contact email, phone number, or social media profiles, and it opens the door for them to connect with you in different ways. Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers.
  • BIZIBLE  |  TUESDAY, JUNE 7, 2016
    [Social Media] Optimizing Marketing Channel Mix For Revenue And ROI
    LinkedIn is a sub-channel of Social), too, that can make finding the best mix difficult. How much revenue is Social generating? This seems to be particularly true with social channels. As the various social media networks fight for supremacy, they are constantly changing their platform capabilities, both on the paid side and the organic side. Finding the ideal marketing channel mix is a continuous challenge for demand generation directors.
    [Social Media] 8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII
    As they do it, they're able to demonstrate their services, thought leadership, and social media prowess, too. TrueLens is a Cambridge-based startup that produces customer insights sourced from public social media posts. Here, take a look at a little excerpt: The TrueLens product may not relate to the Super Bowl (okay, it definitively doesn't), but they can use it to generate conclusions about social media users talking about the Super Bowl.
    [Social Media] Expert Ebook University: Publishing at Sea
    How to use social media sites wisely. How to bring sanity to social media. Sometimes my work involves traveling to far-off airports, and that’s never pleasant. Quite frankly, I don’t like leaving the comfort of my home here in paradise ( Ajijic, Mexico ). However, I’ll go anywhere to learn more about the craft of writing and publishing expert ebooks for my clients!
    [Social Media] Some of the Best Tweets from the Insider Summit #IS12
    The social media curve. “ @NetworkHardware’s @michaellodato at #IS12: “We’re allocating sales leads now based on social proximity; trust networks are very strong.” “66% of people prefer social sign-in for forms on your site.” “ @insideview CEO says, it is better if you comment on what a prospect is saying in social media vs. sending them info #IS12 #IVJAM. Share.
    [Social Media] The Basics of Snapchat Marketing: Disappearing Stories Making Lasting Impressions
    In a world so dominated by selfies and social documentation of experiences, it is no surprise that Snapchat has skyrocketed. When Snapchat launched the Discover page , brands were signaled in a big way; the feature serves as a 24-hour channel guide for partners with media buy-ins. How are brands telling stories by creating a geofilter for social media?
    [Social Media] Cut Through The Clutter (and earn more shares)
    Reposting existing content across your social channels on an ongoing basis can help increase the odds that your audience will get a glimpse of your work. As Jay Bayer says, “content is fire, social media is the gasoline.” Get the most out of your content by turning anchor content into derivative content that can be shared across your social channels. Visual content gets 94% more total views and is 40 times more likely to be shared on social networks.
    [Social Media] Three Ways to Build Links in the Age of Google Penguin
    Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. Prior to blogs, the primary way to build external links was to work with media relations to get links and descriptions into press releases, where you hope some editor will pick them up and publish them on his site. Social Sharing. Image credit: Getty Images via @daylife.
    [Social Media] 3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts
    Kelsey Jones is a writer and search/social media marketing consultant as MoxieDot and Managing Editor of Search Engine Journal. For many B2B companies, just simply having a blog at all has been a huge accomplishment. However, now that content marketing has become one of the most popular strategies in digital marketing for 2014 (and hopefully beyond), it may be time to step your content marketing game.
    [Social Media] 11 Ways to Totally Screw Up Your Inbound Marketing
    Not making content available on social media networks. People like to interact with brands in tons of different ways that don't include your website: email, RSS feeds, and you guessed it, social media. Make your content available on social networks not just because it's where many people prefer to interact with you, but because it exposes you to your followers' networks in a place where sharing your content is literally one click away.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2016
    [Social Media] 8 Helpful Resources for Creating Beautiful Infographics
    Like its predecessors above, Venngage has quite a few design features, including its great social media templates, which users can download to create their own personalized Instagram posts, blog headers, and more. Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information. When details are paired with an image, we remember 55% more of it.
  • BIZIBLE  |  MONDAY, OCTOBER 12, 2015
    [Social Media] Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking
    But generally, things are being blown a little out of proportion in the media, especially for B2B. Social media ads run on their own ad network and are generally not affected by ad blocking. Ad blocking is the process of removing ads (usually display ads or popups) from websites. This is done through a browser extension or more recently, an app installed on a phone.
    [Social Media] Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
    Social Media. There is no question social media is the place many people turn to get what they perceive to be honest and accurate information about any number of subjects — and to see who is driving conversations on various platforms. That why it’s important to cultivate positive engagements on social media and regularly share your firm’s expertise there. You often hear that professional services are “all about the people.” That’s true.
    [Social Media] Mastering Content Marketing In 11 Easy Steps
    Your content should be available on your website, your social media channels, in direct marketing pieces, marketing campaigns, and more. Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one customer segment you want to start with and focus on them first. Understand their buyer journey so you can provide the content they need to help them make informed decisions. Hire a managing editor.
    [Social Media] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    They take this one step further by including social media buttons at the bottom. The email ends with a few options to continue your experience with the brand online, with a button leading to a Square-hosted online store and links to engage with the merchant on social media. But Venmo is not just a peer-to-peer payment app -- it's also a social platform.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Social Media] SEO: The Skill Set Every Marketer Must Have
    Now, a search on for “SEO” returns over 8,500 jobs available with job titles like Media Director, Content Writer, Web Analyst, Marketing Specialist and Social Media Specialist, just to name a few. It affects everything your marketing department touches; web assets, search engine pay-per-click, online display ads, social media, blog articles – even offline marketing like email, television, radio, newspaper, other print and direct mail pieces.
  • HUBSPOT  |  MONDAY, JUNE 2, 2014
    [Social Media] How to Get More People to Open Your Emails [Video]
    For example, “Free” is a traditionally spammy subject line word, but you would notice that we included it in our “101 Companies Rocking Social Media” subject line. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you''ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email?
    [Social Media] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    The Internet has changed that, providing oceans of relevant detail from company Web sites, social media, job boards, and other sources. businesses into clusters based on similarities in products, technologies used, hiring patterns, news events, social data, and other factors. Remember how much simpler life was back in 2010?
  • THE ROI GUY  |  TUESDAY, MARCH 11, 2014
    [Social Media] What is the Most Valued Content for IT Decision Makers?
    Today’s buyer is more empowered than ever before, leveraging content from the Internet, discussion groups and social media to take charge of the purchase decision-making process. As a result of today’s more empowered buyer: SiriusDecisions reports that up to 67% of decision-makers already have a “clear picture” of the solution they want before Sales Reps are engaged.
    [Social Media] Feeding Sales Is a Process, Not a Project.
    A conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. For decades, the B2B marketer has been a manager of projects. They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. Project-based marketing always has a beginning, middle, and an end.
    [Social Media] How to Fix 4 Toxic Marketing Problems With Analytics
    Problem #3: I don't know how to evaluate my social media. Yes, marketers know they should be participating in social media. Fix It: Not only can marketers use traffic analytics to show the volumes of traffic coming to their site from social media, but if they are using integrated marketing tools, they can also measure leads and even customers generated from a specific channel like Twitter, LinkedIn, or Facebook. Marketing is hard.
    [Social Media] How To Launch An Account-Based Marketing Program From Scratch
    Individual level insights: Monitoring social media can be helpful for BDRs and SDRs to decide to engage a target account. Perhaps the target individual is asking questions on social media or discussing industry relevant topics. Launching an account-based marketing (ABM) program can be a daunting task, especially if you’re building a new ABM program from scratch. At LeadMD we’ve found the majority of B2B marketers are early in their ABM implementation.
    [Social Media] 4 Key B2B Mobile Marketing Takeaways from #SESNY
    Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers.
    [Social Media] The Gloriously Imperfect World of Professional Services Marketing
    While these stats aren’t meant to imply that accounting firms, law firms, engineering firms, and other professional services firms need to be on every social media platform and blogging daily, it does build a case for having a sense of urgency to generate informative and targeted content. My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list.
    [Social Media] 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile
    Track events such as social media click-thru’s, video views, and file downloads via Google Analytics. A recent article on MarketingSherpa highlighted responses from B2B marketers regarding the most effective tactics for engaging mobile users. It was interesting to note that the vast majority of B2B marketers engaged in mobile appeared to have a positive response, at least in terms of their initial feedback on mobile marketing effectiveness.
    [Social Media] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Engage professionals on niche social media outlets. Facebook, Twitter, and LinkedIn are valuable because of their sheer membership numbers and popularity, but don't forget niche social networks! These are online communities of professionals within the same industry or who share similar interests, and they offer a more targeted approach to social networking.
    [Social Media] 2015 Marketing Budget Trends by Channel
    As the above table shows, most of the planned increases in spending are directed to digital marketing techniques (e-mail marketing, social media, mobile marketing, etc.), This month, I'm featuring posts that describe a few of the many published predictions about what will happen in marketing during the coming year. In my last post , I discussed a recent webinar by the Aberdeen Group regarding what best-in-class B2B marketers are planning to focus on in 2015.
    [Social Media] Going from Good to Great in Marketing
    Act-On customers are far more focused on executing and measuring digital marketing campaigns using email, online content creation and social media than the general business population. Here at Act-On, we constantly search for new ways to improve marketing performance, and thereby overall business performance.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Social Media] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
    I got along really well with my new boss, and when I started talking about doing more blogging and social for lead gen she was really supportive. I post all of those blogs to social media, too, and try to interact a lot there. Maybe social media isn''t the best distribution channel for you to generate leads. In fact, in an average month, HubSpot generates 17x more leads from email sharing links than social media sharing links.
  • HUBSPOT  |  WEDNESDAY, MAY 16, 2012
    [Social Media] 20 Clues Your Marketing Stinks, Straight From the Horse's Mouth
    2) Mystery Links: Joy's hashtag really captures it all with this indication of subpar marketing -- if you're sharing links in social media without any context, your engagement will plummet. But when you're implementing a social customer service program, make sure those running the accounts know the ins and outs of the social media network being used so you can actually help your customers!
    [Social Media] ABC: How Storytelling Can Impact Lives
    We told people about the page on air and on social media,” Guarglia explained. “It When Hurricane Harvey first hit Texas late on August 25, it brought powerful winds, record rainfall and devastating flooding. Many communities were underwater. Houston was particularly hard hit, registering two of the five heaviest rainfall days as the storm stalled over south Texas, according to The Weather Channel.
    [Social Media] Long-Form Content Increases Brand Awareness, But Can it Compete in Today’s 140-Character World?
    Other marketers break the distinction down into slightly less vague terms, placing in-depth documents such as eBooks, white papers, and longer blogs or blog series firmly in the long-form content box, while shorter articles, infographics, Tweets, Snaps, Instas, and most other social posts that can be abbreviated into one syllable into the short-form box. Adding long-form content to your existing marketing plans may seem daunting, especially if you use social platforms that revere brevity.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Social Media] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    For example, post an optional survey at the end of a transaction – or post a quick poll on your social media feeds. To find participants, you could try an open call on social media – ask people to contact an email alias if they want more info and/or want to sign up for the panel. What do your customers think of your business? No, really – do you know? Have you asked? Have you even talked to them recently – or ever?
    [Social Media] Announcing HubSpot 3: The Future of Marketing Software
    Your emails become smarter, your landing pages more dynamic, and your social media shares more integrated into the rest of your marketing strategy. A divergence from traditional marketing automation, however, Workflows also allow you to update details in a lead's profile based on activity across channels, including social media. In the Contact profile, see how active each lead has been in social media and how recently they've engaged with you.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Social Media] 5 Ways to Build a Highly-Engaged Email List
    They can also be integrated with certain social media platforms like Facebook and Twitter. Build Your Social Media Presence. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on. Once you have established your social media presence with valuable comments and posts, users are more likely to check out your profile.
    [Social Media] Heads Up Sales…Change Is Coming
    This requires reps to be subject matter experts and engage in meaningful dialogue through relevant content, social media, face-to-face conversations, and other channels. One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.”
    [Social Media] Ring in the New Year by Ramping Up Your Marketing Effort in 2012
    Find that tactic you’ve wanted to try but have been pushing off during the past year—whether it’s writing a blog post, trying a new social media platform (like Google+), seeking out a speaking engagement, creating a firm video, or something else. Freshen up your social media profiles. Keep a log and share the best “thought leadership” via social media and with your colleagues. Happy New Year!
    [Social Media] Ecommerce Website Design for Different Buying Styles
    They’ll weigh the pros and the cons, read all the descriptions, check social media for other opinions, and maybe even order a sample, if it’s possible. Designing and developing an ecommerce website seems pretty straightforward, doesn’t it? Display the products and prices, provide a shopping cart and payment portals, and you’re done. Or are you? A simple ecommerce site may be easy enough to launch, but will it reach all your buyers at any time?
    [Social Media] 13 Habits of Incredibly Curious People (And Why It Matters In Business)
    Whether it’s the blog title they choose, the email subject line they employ, or the time in which they publish your social media posts, curious people want to experiment, learn, and optimize. Studies have proven time and time again that maintaining a healthy level of curiosity about different viewpoints enables people to more easily form and maintain social relationships. This post originally appeared on HubSpot's Sales Blog.
    [Social Media] 9 Ways to Encourage People to Comment on your Blog
    Additionally, your blog gives you the opportunity to establish yourself or your company as an industry leader, gives you a platform to network with your industry peers, and allows you to generate buzz in social media. Some of the HubSpot blog articles with the most comments include “ 7 Signs You Should Run Screaming From An SEO Consultant ” and “ Why a Social Media Policy is Stupid.” ” or “I have a social media policy!!!”
    [Social Media] Blogging Trumps Traditional Advertising in ROI Head-to-Head (Case Study)
    The ads used a tracking phone number -- which means the business knew which incoming calls were a result of the commercial -- and encouraged viewers to visit the company's homepage; other than that, there was nothing in the ad campaign integrating the offline efforts with their website or another online presence like social media. Encourage viewers to follow you on social media so that even when they forget your ad, they'll still be connected with your company.
    [Social Media] 3 Reasons Every Franchisee Needs Its Own Website
    If set up correctly, you will widen the top of your sales funnel by generating traffic you were not previously getting from search engines, blogs, and the social mediasphere. You Can Amplify Your Local Reach Using Social Media. Social media is the new word of mouth. Many franchises think it's sufficient to simply maintain a corporate social media profile. But simply having a corporate social media profile is not enough these days.
    [Social Media] Millennials Want to Identify with Brands and Their Content
    Add in social sharing, and 60% of Millennials are engaged in the process of creating and publishing content. Looking at social media alone, there are tremendous opportunities for brands to take steps toward co-creation. Just like your brand, Millennials pay close attention to social engagement, using likes, shares, and comments as measures of success for the content they publish. Millennials are officially America’s largest generation.
    [Social Media] Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly
    Steve Rubel explores the impact of digital trends on business, culture, media and marketing. In fact, I recently completed the transition a 100% media green state. Btw, it was great meeting you ip at the social media immersion. All-Blog Media Diet Experiment. Social Commerce. Social Networking. Steve Rubel explores how new technologies are transforming marketing, media and public relations. Micro Persuasion.
    [Social Media] Management Consulting: Preparing for Life After Referrals with an Integrated Marketing Strategy
    An integrated marketing strategy today is more often defined as blogging, webinars, search engine optimization (SEO), social networking, email marketing and other online activities. Topping the list is SEO, web analytics, blogging, usability testing, white papers, social media (LinkedIn and Twitter) and email marketing.
    [Social Media] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing. Marketing analyst Rebecca Lieb from the Altimeter Group puts it this way: “Content is the atomic particle of all digital marketing.”.
    [Social Media] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    Even as long ago as 2013, industry leaders like Marketo were touting the dangers of attention deficit in the digital era, and we are no doubt nearing the singularity of media saturation. 85% of B2B decision-makers rely on trusted online communities when buying, according to Forrester’s 2013 report, “The Social Behaviors Of Your B2B Customers.” Author: Eric Lam Influencer marketing is exploding onto the scene.
    [Social Media] How to Get More Leads from Your B2B Blog
    Here are some ideas for possible content upgrades: A template (social media updates template, sales letter template, editorial calendar template). Social media updates. Why does your company have a blog? Is it to help the search engines find you? To have some content for the email newsletter? Those things count, but they probably aren’t your number-one concern. If you’re in B2B and you’ve got a company blog, you’ve probably got it for the leads.
    [Social Media] How to Grow Your Email Contacts Organically
    Encourage them to share and forward your emails to their networks by having social sharing and email buttons. Social media. Social media is today’s word-of-mouth. Share new pieces of content, events, and offers with your social networks. The benefits of email marketing have been proven time and time again. Here are a couple notable statistics.
    [Social Media] Get Found: How to Incorporate SEO into Your Editorial Calendar
    Related Stories How Buyer Personas Should Be Incorporated into Your B2B Marketing Strategy How to Optimize Your Social Media Profiles for Search Improving Your B2B Social Media Strategy With Data. To be successful with content marketing, you need to start with strategy. Your content strategy broadly defines the subjects related to your offering that you’ll address to meet your potential clients’ information needs.
    [Social Media] 5 Hidden Tricks for Better B2B Lead Generation
    A lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel , whether it's increasing social media reach, list size, or any other marketing attribute that you're being measured by. Increasing your social media reach is a great way to get more eyes on the lead generating content you share on Twitter. Make Sure Your Social Media Presence Leverages Lead-Capture Forms.
  • ACT-ON  |  WEDNESDAY, OCTOBER 26, 2016
    [Social Media] 5 Tips to Infuse More Personality into Your Content
    Use social listening to find out what words customers are using to describe their challenges. Some brands are using social media apps such as Snapchat to achieve this. Marketers are churning out more content than ever, but statistics show that most of this content is not being consumed. That’s right! Up to 70 percent of content created by B2B marketers is collecting dust and not making an impact. But why? The answer is simple: lack of engagement.
    [Social Media] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    Social media networks have played a big role in popularizing infinite scrolling as well. Almost all of the major social networks -- Facebook, Pinterest, Twitter, Google+, LinkedIn, and Instagram -- adopted the infinite scrolling feature. This is a big reason why websites that focus on images, like social media networks, do so well with infinite scroll. This is another big reason infinite scrolling is so popular with social media networks.
    [Social Media] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) Don’t forget to share your content yourself on social media.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Social Media] The Ultimate Guide to Creating Compelling Case Studies
    And just like any other content you create, you should be sharing your case study content through your social media channels -- not only are your leads following you on social media, but so are your current customers, and it's crucial that they know there are others are there seeing success with your solution. When shopping for a new product or service, who do you trust the most? The sales guy, or the customer who has already used the product or service?
    [Social Media] The World Cup of Marketing Part 2: Volkswagen vs. Hyundai
    fans are also turning to social media to see what other fans have to say. Social Media. Author: Stephanie Barnes With only Brazil, Argentina, Netherlands, and Germany left, many countries are mourning the end of the World Cup – but major brands are betting you aren’t over your futbol fever just yet. And if the ratings are any indication, we’re still runnin’ hot – in the U.S. alone, the Brazil/Colombia match pulled in more than 6.4
    [Social Media] 10 Marketing Automation Tips for Personalisation and Contextualisation
    Marketing automation can help you see your customer as a whole person —putting the profile in your database in context with his or her social media accounts, business networking contacts, blogs,Tweets, and posts across the web. They build their impressions the way birds build nests—from twigs and scraps picked up across the whole media landscape. Many people never explore the full potential of marketing automation.
    [Social Media] Why Virtual Agencies Might Be More Creative
    One of our core Buffer values is 'Live Smarter, Not Harder,'" says Hailley Griffis, who does communications for the maker of social media management tools. I wrote this post by the pool. Not by my pool -- I don’t have one -- but by a pool. It was 104 degrees. Since I recently left behind big New York agency life to focus exclusively on writing and consulting, I’m able to do that -- work by pools. I can work when I want, how I want. And I’ve noticed I get more done, better.
    [Social Media] 4 Trends Shaping B2B Marketing in 2011
    Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses. Most businesses have some kind of social presence or plan to have one: Most have attempted a blog or Facebook page, or have at least peeked at Twitter. Still, most B2B marketers have yet to truly embrace the full social toolset for their business.
    [Social Media] Breaking the Sales Growth Plateau May Require A New Approach
    White papers, videos, webinars, social media, and online vendor reviews are their new preferred sources of initial engagement. No one can keep track of the thousands of interactions prospects have with you in email, social media, and your website—let alone engage with each of them uniquely with contextualized messages. For companies struggling to reach sales goals, doing more of the same (more cold-calls, adding more salespeople) won’t break through growth plateaus.
    [Social Media] 5 Smartphone Applications Every Salesperson Needs
    You can find out recent news, social media updates, company basics and financials, etc. As a salesperson, how do you use your smartphone? Do you only use it for calling and texting; or maybe you play games on it during boring meetings? You can greatly boost your sales productivity by using your smartphone in innovative ways. Below is an overview of the top 5 apps that will help you do your work more effectively. CamCard.
    [Social Media] Youthful indiscretion could alter your life forever
    Today, your youthful indiscretions can — and do — become permanent record through social media and other people’s photos that can lie dormant for years and year and then bubble to the surface, though this has always been true. Last night my girlfriend and I watched The Bachelor. It’s the final four and we quickly cottoned to Jade Roper , an adorable brunette who bounded with excitement and energy.
    [Social Media] 7 Steps to a Successful Employee Advocacy Launch
    Thanks to social media, the lines are blurring between our professional and personal lives. Enter employee advocacy , which is about building your very own influencer network by socially enabling people in your own workforce. Step 1: Create a social media participation policy. While social media may dominate a large amount of our time, the reality is that it’s still quite new and as a result, continuing to evolve.
    [Social Media] B2B Content Marketing: 5 questions every marketer should ask themselves when using native advertising
    Promoted stories and posts on social media networks? Although my example is not a direct B2B example, it’s not a far reach to find native ad adoption in white papers or sponsored posts on Facebook that are also dispelling other myths about B2B social media use. Tweet As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads.
    [Social Media] Earned-media micro-influencer marketing master class
    To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. SDL SM2, Radian6, Sysomos, Sprout Social , Lithium. Social media is much bigger than Facebook. There are a multitude of social networks, self-run message boards, threads deep in reddit, and ad-hoc discussions everywhere online (, etc.). Social Networks (including FB, Twitter, etc.).
  • HUBSPOT  |  FRIDAY, JANUARY 31, 2014
    [Social Media] Ignoring Your Current Donors? 75% of Them Will Be Gone Within the First Year
    On this page, ask them to join your email list and give you a shout-out on social media. This can include invitations to events, "follow us" social media buttons, volunteer openings, and welcome feedback. Consider this: Close to 75% of your new donors won’t come back after they give that first gift. I know, I know -- it’s staggering and disheartening. Donor retention rates are in the pits.
    [Social Media] Happy Holidays From HubSpot! We've Got a Gift for You
    Use them to send your customers or clients a last-minute thank you card, thank your fans on social media for following you, or heck, as a thank-you card for your mom. Happy holidays from the team here at HubSpot! Since our offices are closed today for Christmas, we decided to celebrate by giving back to our lovely readers -- that means you. Today, we''ll be giving away free customizable holiday ecards.
    [Social Media] Top 25 Content + Digital Marketers in Enterprise Software: The East Coast Edition
    Lindsey LaManna, Social Media and Reporting Manager, SAP ( @LindseyLaManna ). Elisabeth Michaud, Product Marketing and Social Media Manager, uberVU via Hootsuite ( @emichaud ). Almost every marketing leader working at an enterprise organization recognizes the need to make additional investments in marketing technology. Studies from Gartner, IAB, and more prove CMOs are increasingly purchasing new technologies to make their strategies sing.
    [Social Media] The Anatomy of a Successful Facebook Post
    In this case, our context was our target audience themselves: Social Media Managers, like us, who may feel similarly. That kind of conversation gets real results in social media. A successful Facebook post for your business shares a lot with successful personal posts -- only more appropriate for "general audiences" and more focused on a specific result.
    [Social Media] Everything Marketers Should Know About Secondary CTAs
    In other words, maybe you''re trying to grow your social reach , so you decide to use your secondary CTA to encourage people to follow you on Twitter, Facebook, or LinkedIn. Or maybe, because you know how social sharing impacts things like SEO, you choose to use your secondary CTA to encourage people to share the blog post they just read in social media. Chocolate or vanilla? Comedy or drama? Heels or flats? People love options.
    [Social Media] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running.
    [Social Media] 10 Big Marketing Stories That You Might Have Missed This Week
    Social Media Marketing: Strategy to Commerce - If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. Rethinking the Future of Business Part 1: The State of Corporate Social Media - How will social media impact business? Brian Solis takes a look at the current state of corporate social media. Wow -- it's almost February.
    [Social Media] Is it time for your marketing to include a mobile app?
    It seems that just as small businesses have begun to master the art of social media efforts , like professional Facebook pages and Twitter accounts, the best way to reach customers is changing again. Photo credit: lucamascaro. It is no secret that mobile applications have changed everyday life. People do business, set family reminders, deposit checks, track workouts and spend hours and hours of leisure time in mobile app platforms.
    [Social Media] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people.
    [Social Media] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    According to this Facebook post by the AP , “the public’s voice — the preference of social media activists, including within the AP — played a significant role in AP’s decision.” Author: DJ Waldow “Sticks and stones may break my bones, but words will never hurt me.” ” While that may be true in personal relationships, words — especially bad, overused, outdated marketing ones — can, in fact, hurt people.
    [Social Media] Mouses Can Roar
    b2b Marketing Content Marketing Direct Marketing Email Marketing Marketing Automation Online Marketing Social Media UncategorizedI don’t know if you have seen this video yet – it’s a 14 year old girl from the Caribbean covering the Adele hit “Hello” Please watch, I will explain why it’s important later: Before I go on, it is important to explain the title of this post, I love the The Mouse That Roared – the storyline, movie, book.
    [Social Media] 64% of Companies Have Invested Heavily in Martech Over the Past 12 Months
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. New research suggests that marketers looking to streamline their tactics and improve ROI are turning to martech to achieve their objectives. Squiz recently surveyed more than 600 senior marketers from the U.S., UK, and Australia for the “State of Marketing Technology 2017.”
    [Social Media] 43 Execs Explain How Millennials Impact B2B Buying Committees
    Orbit Media | Co-Founder. . . Each of the findings support a hypothesis you've heard before: social media has set standards for online interaction for Millennials. Each of these preferences is central to social media in general, so it's not surprising that they extend into the decision making process for purchases. Vertical Measures | Paid Media Supervisor. . . Prosperity Media | Consulting Director. . . Ursa Major Media | Principal. . .
<< 1 2 ... 99 100 101 102 103 ... 160 161 >>