Digital B2B Marketing

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Replacing “Authentic” in Social Media

Digital B2B Marketing

You can’t turn around in the social media echo chamber without bumping into this word. The problem is, beyond the social media land of unicorns, authentic isn’t relevant. Aaron Wagner makes some great comments about this in the discussion here on Social Media Today as well).

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.

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All Media Will Be Social Media

Digital B2B Marketing

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. In the future, social media will be harder to ignore.

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Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. For social media to become an important part of the marketing mix and create loyal customers, it cannot continue to rely on tactics that reinforce consumer price sensitivity. How can social media create preference? Know Your Audience.

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All Media Will Be Social Media

Digital B2B Marketing

With the far-reaching tentacles of Google and Facebook, no digital marketer will be able to approach marketing without engaging in some form of social media. Today, companies can choose to ignore social media. Although [.].

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Social Media Needs an Organic Movement

Digital B2B Marketing

We already have two social media camps. We need an Organic Social Media movement and we can learn from both the benefits and practices of the organic food movement. Similarly, social media allowed to grow organically produces a stronger and more valuable community. How do we label the difference?

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Three Social Media Lessons Learned

Digital B2B Marketing

In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months [.]. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself.