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  • SNAPAPP  |  TUESDAY, APRIL 12, 2016
    [Social Media] Introducing The Tuning Fork: A New Weekly Expert Interview Series From SnapApp
    Think about the last article, image, or story you shared, liked, or commented on social media. million views and has been shared more than 4,500 times on social media in the last year alone. Why did you take that action? Was it something you found funny, moving, sad, or frustrating? Did it trigger nostalgia, memories, or a feeling of “Yeah! That’s happened to me!”? ”?
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social Media] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me. “Okay, let’s take a look at what you’re doing there,” I said. We started checking.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Social Media] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    There are seven key tactics or methods of demand generation : web insights and inbound marketing, content marketing, social media engagement, lead nurturing, lead scoring, measuring and optimization, and sales and marketing alignment. Social media marketing. Social networks today aren’t just a B2C marketing tool. And according to Forrester’s B2B Social Technographics , fully 100% of business decision-makers use social media for work purposes.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Social Media] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. The Effect of Word Count on Social Shares. Articles with a word count over 2,500 get shared the most on social media.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 16, 2015
    [Social Media] Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement
    Answering the ROI Question: Connecting Social to Business Impact. After lunch, Matt Zito from Synthesio, and David Parkinson from Nissan, took the stage to present on social media ROI. Social data is everywhere—but how do you transform it from a siloed data set into something that can help you run your business? Matt began by saying that social media is essentially the largest focus group you have access to today. Satisfaction : Social Reputation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] A strategy to stay relevant in a tumultuous marketing world
    What is the role of social media? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.
  • HUBSPOT  |  THURSDAY, MARCH 15, 2012
    [Social Media] A Marketer's Guide to Accumulating Awesome Online Reviews
    Before we get into the creative ways to generate reviews, you must start with the basics -- setting up your presence on external review sites and social media. Socialnomics reports that for the world's largest brands, 25% of search results return user-generated content from review sites, blogs, and social media updates. Additionally, eMarketer reports that 65% of users age 18-24 consider information on social networks when making a purchasing decision.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 11, 2015
    [Social Media] 12 Months of Inspiration for Engaging with Your Email Subscribers
    Why not promote your products or services with real social media reviews from happy dads who’ve done business with you? Or, ask customers to share their favorite childhood memories of their dads on your social media pages. If you have a veteran working in your company, why not include a brief profile of him or her in your email newsletter this month or on your social media pages?
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Social Media] 5 Predictions for SEO in 2016
    And there’s the wacky world of social media. Social signals have been important for years now. Between that, and the reasonable argument that social media is a search engine unto itself, no SEO in their right mind would completely dismiss the social web. Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 14, 2013
    [Social Media] How to Love Your Customers with Inbound Marketing
    You see, in the rush to get on social media and connect, many marketers are behaving badly. In today’s busy, information congested world, you need to love your customer to stand out. Don’t sell to them, spam them, tolerate or ignore them. Love them. Don’t sell, nurture. Nurture? What does that have to do with marketing? It means that instead of pushing solutions on your prospects and customers, you put valuable information online and attract qualified prospects.
  • B2B MARKETING TRACTION  |  WEDNESDAY, MARCH 21, 2012
    [Social Media] B2B Marketer: You Paid for TOFU. Do you have MOFU?
    The content can be delivered in a variety of ways (using traditional and social media tactics), including email, phone, webinars, video, eBooks, whitepapers and even snail mail! For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 27, 2012
    [Social Media] 10 Reasons You Can’t Get Found Online
    You are not connected to others on social media. It’s critical that qualified prospects find your business on the Internet. If you’re not getting found, you’re losing leads and potential revenues. Your website uses outdated programming code. Your website doesn’t have relevant content. You use flash in your website. You have too many big images in the wrong places. Your images are not properly tagged. You don’t have SEO metatags.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Social Media] Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog
    Use social media. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience. The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 30, 2013
    [Social Media] Top Marketing Predictions For 2014
    I also talked about the connection between personal branding, content marketing and social selling in a truly social business. I intentionally avoided digital , mobile marketing and social media because those topics have become less interesting as they are simply expected by our digital, social and mobile customers. Netflix (“House of Cards”), Red Bull (Media House) and Amazon (Alpha House) are just the first wave of this emerging trend.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Social Media] 4 Simple Secrets to Optimal Content Scheduling
    ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. Other social media (which allow longer content, like Facebook, LinkedIn and G+) do not require such frequency.
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Social Media] Marketing Counterpoint: Why PR Does Help Sales
    As Christine stated, PR campaigns are often measured by quantity of media coverage. As a reminder, PR campaigns are often more than just sending out a release and contacting the media. Some PR agencies were slow to pick up on integrating PR with social media, but what I’m seeing is that there is actually a battle for ownership of social media – between PR and marketing agencies. In reality, social media marketing IS Public Relations.
  • MODERN MARKETING  |  THURSDAY, MARCH 19, 2015
    [Social Media] The Ultimate Guide: Getting Started with Social Selling [New eBook]
    If the slew of cold calls and emails coming through on a daily basis is any indication, there’s still significant room for growth on the social selling front. To help marketers harness the power of improved engagement and more efficiently adapt to this critical model, today we’re launching “The Ultimate Guide: Getting Started with Social Selling,” a new eBook created in collaboration with LinkedIn Sales Solutions. Why Social Selling?
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Social Media] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.
  • NUSPARK  |  SUNDAY, JULY 15, 2012
    [Social Media] Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing
    I had initially created a landing page to use for paid search and social media. Proper conversion rate optimization requires testing of landing pages. Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of the Adwords platform.
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 26, 2012
    [Social Media] 4 Content Marketing Goals for a Coach Website
    Throughout, there are offers to contact by phone, through social media, and his newsletter. The old site wasn’t social media friendly. **I How should content marketing be used on the home page of your website? What makes good website copy?
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Social Media] 6 Tips for Collaboration When Producing and Sharing Great Content
    Project coordinators, marketers, copywriters, SEO and social media strategists, designers, sales staff, your legal team, subject matter experts—a lot of players are on this team. Is your social media person good at writing video descriptions, or would that be better assigned to SEO or a copywriter? Once the post is written, Jeff sends it to Joe, the web person, who publishes it on the website, and then shares that with Mary, the social media person to promote.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] Understand Customers and Their Lifecycle with Marketing Automation
    And with social media joining media channels in one big conversation, you’d better get to know each and every one of your individual customers. Fortunately, there’s a single channel that lets you do it all.with the one channel that just keeps on giving: email Web and broadcast, app and social, one trusted channel touches every part of the customer conversation: email.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Social Media] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Social media. Actively participating in social media not only increases your visibility throughout multiple networks, but it boosts your online visibility and reputation (benefits previously associated with SEO) through social signals, which Google deems important. For significant results, you’ll need to spend about 30 minutes a day on each social media outlet. First the good news.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social Media] Twitter Rolls Out Cover Photos: How to Add Yours Today
    It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. And this week, it's Twitter that's grabbing the limelight by launching its new profile page design yesterday on the Today Show. Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with.
  • MODERN MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [Social Media] The Undeniable Benefit of a Consistent Cross Channel Marketing Message
    The reason why this approach seems to work so well is because consumers actually use multiple channels when they go through the purchase process, including search engines, brand websites, and customer reviews as well as social media, blog posts, and mobile channels. While you may see trend articles about the value of reaching out to customers and prospects on the mobile channel, the reality is that your audience wants to hear from you there.
  • MODERN MARKETING  |  THURSDAY, AUGUST 11, 2011
    [Social Media] Interview: Joe Pulizzi On the State of Content Marketing
    The first year we just put the top 42 together based on categories: print, web, social, etc. What do you think this says about marketers use of social media and level of willingness to try out new platforms? Facebook, like the others, is a powerful social media tool that works for some and not for others.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Social Media] Radius Provides High Quality Data on Small Businesses
    What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes.
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Social Media] Full-Service Technology Vendors: Marketing Automation Support and More
    Social media marketing. One team to consult when you want to launch a social media campaign. It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. It’s a great way to optimize resources and ensure the best possible levels of expertise in your teams.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Social Media] The secret ingredient for successful small business blogging
    You can’t be everywhere on all social media channels. When we talk about blogging and content marketing, it’s easy to focus on the things we can measure: Page views, comments, social shares, number of posts, and subscribers. You can’t be everywhere on all social media channels. When we talk about blogging and content marketing, it’s easy to focus on the things we can measure: Page views, comments, social shares, number of posts, and subscribers.
  • BIZIBLE  |  THURSDAY, DECEMBER 29, 2016
    [Social Media] The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]
    Social media as a channel grew the most over the last year. Social channels are making big strides to keep pace with marketers’ needs. In November, we unveiled the 2016 State of Pipeline Marketing Report. The second annual report surveyed over 350 marketers across various industries, on the topics of marketing channels, priorities, tech and more. We learned a lot about the marketers of 2016, but wanted to know how our new learnings compared to those of 2015.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 12, 2013
    [Social Media] How to Multiply Your Webinar ROI: Repurpose Your Webinar Content
    Promotional content that will be communicated through several channels: your company’s social media outlets, your website, and through email invitations. Assigning a hashtag to your webinar allows you and your attendees to follow additional conversations about the event, and makes it easy to aggregate data from various social media streams. From these tools, you might create: A social media post based on chat discussions.
  • THE POINT  |  WEDNESDAY, APRIL 26, 2017
    [Social Media] Observations from the 2017 Marketo Summit
    They’re incorporating sales outreach, social media, account-targeted display ads, and even (gasp!) This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. For a more detailed recounting of those early events, read this great article on LinkedIn by Sandra Freeman.).
  • MODERN MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Social Media] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
    Advances in technologies, such as social media, has created a tremendous amount of data, but most of it is outside the reach of marketers. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Social Media] The Quest for the Perfect Headline
    There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company. Readers don’t necessarily find content from homepage headlines, coming instead from social media feeds and email newsletters. Media buzzfeed clickbait facebook Featured headlines The New York Times Upworthy
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Social Media] 10 Publishers Killing It on Instagram
    In fact, it’s now the fastest expanding social network showing strong growth in nearly every demographic. This company may be 178-years old, but you wouldn’t know it by how well they use social media. We liked that Automotive News (AN) understands how to tailor their content to each social media platform. MediaInstagram isn't just for celebrities and teenagers anymore.
  • WEBBIQUITY  |  THURSDAY, MARCH 1, 2012
    [Social Media] Best Cool SEO Tools of 2011
    Evaluate the impact of social media activities on search results? Laurie Sullivan reports on the Basic edition of Optify, a tool designed to help marketers and business owners not only “understand SEO, but also how social media influences search engine query results.” SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Social Media] 8 Tips for Running Your First Influencer Marketing Campaign
    This post originally appeared on Social Media Week. Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. You can brainstorm blog posts or social copy for them to share, offer useful statistics, or relay insights about how your industry works. Did you know that most ads have an average click-through rate of only 0.06 percent?
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Social Media] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! Once you are in the Social Media tool, search for a person or topic at the top. When you are ready to create a stream in Social Inbox based on your results, click "Create stream with google algorithm" or whatever your search term is at the top. SEO SEM Social Media (Digital Search & Internet Marketing).
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Social Media] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    In doing so, we examined four "viral" posts using our competitive intelligence tool to analyze website traffic, and BuzzSumo and SharedCount to analyze total social media shares. Faithtap.com -- a social website with interesting and inspiring videos -- shared a video of a dad singing an anti-bullying song to his daughter. Mic.com -- a media site geared to millennials -- shared a list of empowering quotes from Amy Poehler. 3) "A Mom's Social Media Post Shatters Lives".
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 21, 2010
    [Social Media] CMO Council: CMOs and CIOs Are Not Aligned
    Key conclusions are: "While customers have now broadly and deeply embraced new digital and social media channels of engagement, interaction and transaction, most senior marketers and IT executives admit their companies lack a clear understanding of how customers are using their channels and are not highly prepared to leverage those channels. They show particular interest in social media.
  • HUBSPOT  |  THURSDAY, AUGUST 15, 2013
    [Social Media] The Only Time You Want Zero Engagement on Facebook
    Social media engagement metrics are typically measurements of positive sentiment -- Likes, shares, retweets, pins, and so on. is that for perhaps the first time in social media, we now must react to a negative type of engagement. Social media, and really all of inbound, is about treating people like people and being helpful, useful, and human.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Social Media] The Big List of (Not Provided) Search Recommendations for B2B Marketers
    Tie In Social Media Network Development – Make sure content assets developed for SEO performance are used for multiple channels of opportunity, especially social media distribution and network development. What Google’s Omission of Organic Keyword Data (not provided) Means for Search, Social & Content Marketers – via TopRank.
  • NUSPARK  |  FRIDAY, NOVEMBER 6, 2015
    [Social Media] Why Marketing Automation Does Not Work
    Alternatively, you can base segmentation on how your leads interact with your emails, website and social media conversations. Who will promote that content through, for example, social media, online advertising and content syndication? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems. For technology to be effective in decreasing costs or increasing revenues, people and processes have to be in place first.
  • SCRIBBLELIVE  |  WEDNESDAY, DECEMBER 9, 2015
    [Social Media] How Mobile Content Can Make Your Whole Strategy Go
    Top 5 Tutorials for Using Video in Social Media. Your data visualization might be intricate, elaborate, clever and well-designed, but if it’s not mobile-compatible you could lose half of your audience. With mobile audiences hitting 50% mark for many publishers, it means designers can’t neglect smartphones, tablets and other portable gear.
  • MARKETING ACTION  |  THURSDAY, JUNE 11, 2015
    [Social Media] Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries
    Act-On sponsored the webinar: Where Content Marketing Meets Customer Experience, hosted by Social Media Today and moderated by Paul Dunay , Financial Services Marketing Leader for PwC , and author of the Marketing Darwinsim (“Those that don’t adapt become irrelevant”) blog. I do social media strategy for both regulated industries as well as some specialty firms. Regulated industries need to comply with social media guidelines.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, NOVEMBER 16, 2010
    [Social Media] InsideView Wants to Get You LinkedIn
    In the age of social selling LinkedIn is the B2B sales network of choice. Sales Data Sales Intelligence Social CRM Social Selling B2B b2b sales CRM crm 2.0 Inbound Marketing insideview linkedin netsuite sales productivity salesforce.com salesview sCRM social media social selling socialprise
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 15, 2010
    [Social Media] Top 20 Social Selling Posts to Start Your Week
    Sales Intelligence Social Selling B2B b2b sales CRM crm 2.0 facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite Sales sales tips sales tools Salesforce social intelligence social media social selling twitter Growth Enough For You? - The Pipeline Focus Funnel Expert: Mike Damphousse of Green Leads – The Funnelholic Enterprise 2.0:
  • SALES INTELLIGENCE VIEW  |  MONDAY, NOVEMBER 8, 2010
    [Social Media] 15 Social Selling Articles to Start Your Week and a Fun Video.
    The Rise of Social CRM – Sales 2.0 CRM Social CRM oracle selling power twitter social media B2B sales productivity customer 2.0 Closing the loop: Why don’t sales people update the CRM and what can be done about it? - B2B Lead Generation Blog Why Buyers Don’t Like Salespeople – Eye on Sales Call Me Back, Please! – Dig It! Finding an “In” – B2B Buzz Why Lead Management [.].
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 12, 2010
    [Social Media] A lesson in Social Intelligence and Social Selling
    Sales Data Sales Intelligence Social CRM Umberto Milletti socialprise Microsoft Dynamics jigsaw oracle crm 2.0 twitter sCRM facebook social media linkedin sales productivity customer 2.0 social selling search engine optimization b2b sales We have seen a great response to a series of posts by Umberto Milletti the CEO of InsideView. Starting with a post from September where he discussed the difference between sales data and sales intelligence.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 7, 2015
    [Social Media] Survey Reveals The Best Tone of Voice to Take with Customers
    Tone is especially important for businesses that use email or social media to offer customer support. Some use email or respond to messages on social media to troubleshoot problems and offer support or solutions. Have you ever read an email, Facebook message or a tweet and had a hard time interpreting the tone? It can be tricky to figure out the attitude behind a digital message.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Social Media] Why the false dichotomy between adtech and martech is dysfunctional
    Some say adtech is for paid media, while martech is for owned media. Some say adtech earns its revenue from a slice of media spend, while martech earns its revenue from software-as-a-service (SaaS) subscriptions. Quinessential paid media, right? However, ads on search engines are paid media too, yet the tools for managing that are not typically considered adtech. So paid media does not define adtech.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Social Media] How To Get A Positive Return On Your Marketing Investment
    To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Practice Social Marketing. Calculating return on a marketing investment (ROMI) is something of an art form.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 12, 2014
    [Social Media] Is Outbound Marketing Dead?
    In a nutshell, outbound marketing includes tactics popular during most of the 20th century where people were interrupted while they were consuming media in which they were interested. Social media is used to help spread their content and attract more traffic. The buyer can also use social media to get the opinion of friends and even strangers.
  • WEBBIQUITY  |  MONDAY, AUGUST 19, 2013
    [Social Media] Nine More Expert Guides to Local SEO
    And expanding your overall online presence through local press or blog coverage, social media, or listings in reputable business directories is never a bad idea. How to Optimize Your Business For Local Search and Social Marketing by Quick Sprout. ** 5 STARS. Local search rankings are vital to businesses that rely on drawing customers from within a radius of a few miles.
  • KEO MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] KEO Marketing Chosen as a Top Web Designer in Phoenix
    Some of these solutions include website development, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. KEO Marketing , a full-service business-to-business (B2B) marketing agency, has been chosen as one of the top web designers in Phoenix Arizona by UpCity.com, an agency that analyzes and ranks the best and most customer-centric digital marketing agencies in metropolitan areas within the United States.
  • HUBSPOT  |  MONDAY, OCTOBER 6, 2014
    [Social Media] The Evolution of Language: How Internet Slang Changes the Way We Speak
    For example, "social network" became a word in the Oxford English Dictionary back in 1973, referring to the physical activity of networking in a social atmosphere. When it comes to the mechanics of new word distribution, it''s been tough to measure with any precision -- that is, until the advent of public social media networks. Social media networks like Twitter allow linguists a more accurate and easily searchable record of our exchanges.
  • LEADERSHIP  |  FRIDAY, OCTOBER 31, 2014
    [Social Media] Interesting Infographics: SEO Rank Correlations and Google Ranking Factors 2014
    Provide other media such as images and videos. Tip#4: Social Signals Are A Bonus. Social media definitely gives your SEO efforts a boost! However, do not only use social media to improve your ranking. As Google continues to roll out updates to its algorithm, this interesting infographic from SearchMetrics lays out the SEO rank correlations and 2014 ranking factors.
  • LEANDATA  |  TUESDAY, MAY 10, 2016
    [Social Media] The Long Hunt: How One Deal Happened
    They exchanged social media messages on Twitter and LinkedIn. There was plenty of back-and-forth playfulness on social media. Meanwhile, Brophy kept directing a steady stream of light touches via email and social media at New-Waterson. It had been nearly a year since Adam Brophy first reached out to the tech executive Adam New-Waterson with an introductory email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 7, 2014
    [Social Media] IBM opens up Watson and cognitive computing to entrepreneurs
    Related Stories Content Marketing and the challenge of radical filters IBM CEO points to social strategy with a twist The economics of social media and why the Facebook-WhatsApp deal makes sense Executives long for “customer-activated company” but social media is a stumbling block 7 Digital marketing trends to embrace NOW. Click here if you can’t view this interview with Lauri Saft of the Watson Project.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 18, 2015
    [Social Media] To drive value from your content, focus on trust, not traffic
    So, simply put, it comes down to trust, which is one of the keys for businesses grappling with a socialized world. Related Stories A solution to the content marketing measurement puzzle 25 Nuggets of Essential Social Media Wisdom Content Shock is here. Case study: Social media engagement as a point of differentiation Should you create different social media posts for international clients?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 13, 2015
    [Social Media] Digital Marketers Continue to Seek Ways to Rise Above the Crowd [Interview]
    in September titled, “Content Marketing Reimagined: How Brands Can Earn Attention in 2015,” research showed that marketers are increasing their digital budgets to accommodate growing media consumption. With all of the social media channels that are popping up, you’re competing with alerts on people’s phones. In a report published by Visual.ly
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Social Media] 57 Notable and Unique Content Marketing Ideas
    Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. Showcasing your client’s stories in content is pretty much a double-whammy – you and your audience benefit from the social proof of their story, while your customer can revel in the exposure. Social Photography. Silly, fun and educational quizzes have recently experienced a resurgence on social media.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Social Media] Turn Your Company's Anniversary into a Marketing Powerhouse!
    Build relationships through social media. Include the details of your anniversary events and special calls-to-action on the company website and social media sites such as LinkedIn, Facebook and Twitter. If there is a specific call-to-action, this will drive more people to your social media sites, further engaging them, and creating greater recognition of what your firm is doing to celebrate. Make it media-worthy.
  • MARKETRI  |  TUESDAY, APRIL 16, 2013
    [Social Media] Turn Your Company’s Anniversary into a Marketing Powerhouse!
    Build relationships through social media. Include the details of your anniversary events and special calls-to-action on the company website and social media sites such as LinkedIn, Facebook and Twitter. If there is a specific call-to-action, this will drive more people to your social media sites, further engaging them, and creating greater recognition of what your firm is doing to celebrate. Make it media-worthy.
  • ACT-ON  |  TUESDAY, JULY 12, 2016
    [Social Media] 5 Questions to Ask Before Starting a Newsletter
    This isn’t like jumping into a brand new social media platform. Use content from your social media channels. It is absolutely fair play to include your social media activity in your emails. Thinking about a B2B newsletter launch? That’s great, but it raises a lot of questions. Usually, the first one to come up is whether this could a profitable project, or will it end up just being a time sink?
  • CONTENTLY  |  TUESDAY, MAY 9, 2017
    [Social Media] Flowchart: Should My Brand Hijack This Twitter Trend?
    Once you print this flowchart out and tape it to the forehead of your 23-year-old social media manager, you’ll never have to worry about a tweet gone wrong again. Brands Social flowchart TwitterEvery day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 23, 2012
    [Social Media] From Zero to Hero: Quality of Data VS Quantity of Data
    Actually, we have several avenues at our disposal that include our websites, external paid sources like Google AdWords, our CRM systems, marketing campaign responses, offline activities like trade shows, and of course social media. Social Media can tell us when our promotions are most effective. Social media giants like Twitter, Facebook, LinkedIn, and most recently Google Plus have quickly become part of everyday life for hundreds of millions of people.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Social Media] How Print Publications Impact B2B Content Marketing Development
    Here are a few ideas to consider: Connect with PR-Based Media Relations Initiatives. With more in-depth collaboration, media relations insight provides direction for link building targets in key publications, social media connections that might prove valuable in the pitch, and new publication opportunities based on related topics and search queries ( example ).
  • FATHOM  |  THURSDAY, OCTOBER 8, 2015
    [Social Media] Common Google Analytics Errors – Healthcare Websites
    Social media posts and email links often get overlooked as items that are tracked as a campaign in Analytics. If you spend time creating social media posts and emails, measuring results will help you determine their effectiveness. Use URL Builder to create links to post on social media or include in emails. This will help track your links, because social site reporting and email reporting won’t give you the full story.
  • MODERN MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Social Media] How 4 Brands Are Revolutionizing the Customer Experience
    And the company has done a phenomenal job of using social media to capitalize on the resurging popularity of Duck Boots among high school and college-age kids. And like most retailers, Nordstrom reminds shoppers about what they’re interested in via display and social retargeting, but they always stop these ads after you’ve purchased the items online.
  • WRITING ON THE WEB  |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] 3 Great Twitter Apps for Content Marketers
    When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# CoTweet is designed to allow teams to collaborate to provide real-time responses and relevant content to Twitter and other social media services. 4 Time-Saving Tips for Social Media Marketing.
  • MODERN MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Social Media] Lead Scoring Setup is Not a Set-It and Forget-It Activity
    Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Platitudes, sure, but without regular reviews of all parts of your marketing funnel and technology set-up, you can’t be sure that you will continue to meet your goals.
  • HUBSPOT  |  THURSDAY, JUNE 18, 2015
    [Social Media] Build a Website that Drives Registrations for Your Publishing Event
    8) Social Media Sharing Buttons. Consider social sign-on as a way to make the registration process easier. Encourage social sharing for these. Those apps integrate with the users’ social media accounts so it’s quick and easy to share on social without ever leaving the conference app. We hope they provide some inspiration for your next event website: Advantage Media. Advantage Media. Incisive Media. Media
  • MODERN MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Social Media] 5 Data-Fueled Selling Ideas That Work
    Proactive monitoring of open social channels will identify potential leads who have reached out to your competitors. Nearly 15% of organisations don’t know what percentage of requests originate in the social sphere as they aren’t programmatically monitoring or engaging in support conversations on social, according to the Aberdeen Group report titled: Social Media and Customer Service: From Listening to Engagement.
  • BIZNOLOGY  |  TUESDAY, MARCH 25, 2014
    [Social Media] Know Thyself–The Only Road to Digital Marketing Success
    When it comes to online brand promotion — be it SEO , ORM, social media marketing, content marketing, digital PR, social media support, online engagement marketing, blogger outreach, or even email campaigns — you need to know yourself pretty well. Internet Marketing Slider Social Business Uncategorized Brand Business Donald Rumsfeld Know thyself Nordstrom TechCrunch Venture capital Victoria Cross People can see you’re fat. Or bald. Or hairy. Or gray. Or old.
  • BIZNOLOGY  |  THURSDAY, JULY 31, 2014
    [Social Media] 5 Reasons why non-profits reject social business
    And, while I have found from my experiences that not all commercial enterprises are at the same level of social business adoption, it appears to me that the non-profit sector is lagging behind, and probably will continue to lag behind for a bit longer. If anything, the availability of free or nearly free social media platforms should serve as a compelling reason for non-profits to utilize social media and social networks.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, DECEMBER 23, 2012
    [Social Media] 10 Questions You Need to Answer Before You Can Close a Sale
    In what is the company engaging on social media? Every sales expert will tell you that the key to closing a sale is accurate lead qualification. So before you even begin to think about closing, you need to make sure you’ve done your homework. Use sales intelligence to answer these 10 questions, and you’ll save yourself a lot of wasted time trying to close the wrong deals. What unique insight do you know about the individual to whom you’re selling?
  • MODERN MARKETING  |  WEDNESDAY, APRIL 16, 2014
    [Social Media] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Shannon implements and manages Marketing Systems, Databases, and Social Media. by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at 3D2B. She was raised in both America and Germany. After more than a decade of entrepreneurial experience in the event management and entertainment sector, Shannon went back to school in 2005 to study office administration and communication.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Social Media] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. You can run contests on pretty much any social media platform, including Facebook, Twitter, Pinterest, and Instagram, and they can be as simple as you''d like: Or as complicated as you''d like: Learn everything you need to know about running a successful social media contest here. .
  • MODERN MARKETING  |  THURSDAY, DECEMBER 29, 2011
    [Social Media] 5 Big Marketing Fails of 2011
    But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. In the spirit of moving forward with lessons learned, here are 5 big marketing fails of 2011.
  • ANNUITAS  |  TUESDAY, DECEMBER 22, 2015
    [Social Media] Everything You Want to Know About Account-Based Marketing
    A well-run sales development or prospecting team has always coordinated a mix of touchpoints – email, phone, social media, etc. – It’s not often that a piece of marketing content prompts me to talk about it aside from the occasional tweet or share…however, the new Clear and Complete Guide to Account-Based Marketing from Jon Miller and Engagio is really impressive.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Social Media] Inbound Marketing Basics: How to Attract More Customers
    Customers find you through paid and natural search engine marketing, social media, and links from other sites on the web. Include the key words in any relevant pages, blog posts, whitepapers, case studies, and social media. You can use social media to draw people’s attention to your content, and you can buy advertising to promote it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Social Media] Can traditional TV succeed as mainstream video?
    Distribution, discovery, intent and social networking all claimed to be the new king. This free PR and media access to millions of TV viewers could be used to cross promote their brands and content online. There is no community on social media What are the best social media platforms for your business? Distribution, discovery, intent and social networking all claimed to be the new king.
  • GREAT B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Social Media] In the B2B World, Market Awareness Trumps Sales Skills
    Social media. Similarly, a strong social media initiative can get your name and brand position disseminated to a wide audience. For example, Fusion Marketing Partners and our clients, have both generated significant revenue (and great new clients) by making ourselves known through free social media sources. Earlier in my career, I was VP of marketing for a mid-size software company in the content management space.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Social Media] Are You Bungling Your Blog Homepage Design?
    You devote time to distributing your posts on social media to help bring in some more traffic. 1) Not Including Social Follow Buttons. Social follow buttons are a little bit different than social share buttons. Social follow buttons allow your readers to follow your profile on various social networks while social share buttons allow your readers to share your content without following you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social Media] Stop. Look. Listen. It’s time for an influencer marketing campaign
    “Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. Be aware that this area is shifting and developing quickly and that all social media platforms are working on improvements to their dashboards and metrics. By Brooke B. Sellas, {grow} Contributing Columnist.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Social Media] Don’t make it so difficult to get directly in touch with you
    Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. Well, it’s a self-fulfilling prophecy when you don’t actually do any inbound, content, or social media marketing, don’t do any SEO.
  • VIEWPOINT  |  THURSDAY, JANUARY 9, 2014
    [Social Media] Lead Generation Lies That are Wreaking Havoc with Your Sales
    Social Media Marketing is an effective lean gen channel for B2C but not as much for B2B. When B2B marketers use social channels like LinkedIn and Twitter to showcase thought leadership they create an opportunity to gain credibility with key decision makers and potentially take relationships with prospects and existing customers to another level. Social is a huge door opener and a great way to participate in conversations that would otherwise never exist.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 30, 2013
    [Social Media] It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
    Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and spread their marketing messages much more effectively through storytelling. by Jason Miller. One of the biggest misconceptions in B2B marketing is that you have to be serious and not have any fun. I couldn’t disagree more.
  • VIEWPOINT  |  THURSDAY, SEPTEMBER 27, 2012
    [Social Media] PowerViews with Dave Munn: The Transformed Marketing Organization
    Social media integration. Social Media: The Rise of the Social Buyer in the Complex Sale. Click to start video at this point — Asked about social media trending among the companies ITSMA works with, Dave notes these firms—large technology, technology consulting, outsourcing, professional services and telecom companies—have been moving at different speeds: “Some at light speed and some at glacial speed in adopting social media.”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 27, 2016
    [Social Media] 15 Thought-provoking quotes about innovation and success
    ” “To be a great company, you need to manage the social aspect of the company. When I hear about Uber cutting driver pay I think they will have to learn the same social lessons car companies had to learn in the 1930s.” This is the most social of all social media.” innovation Personalities of the social web evergreen kevin kelly Malcolm Gladwell mark schaefer tien TzuoBy Mark Schaefer.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Social Media] 11 Ways to Give and Get Customer Love
    Social Sharing. Chances are, you'd tell a friend to try that brand's products/services (customer referrals), you'd talk about how much you love them when the topic arises (customer evangelism), you're happy to share interesting content that brand creates with your social networks (social sharing), you'd be pleased to have that brand feature one of your "I love Company X" rants (testimonials), and you regularly choose this brand over its competitors (customer loyalty).
  • FATHOM  |  THURSDAY, DECEMBER 10, 2015
    [Social Media] The Power of Retargeting
    Picture a student visiting your university’s website, browsing various pages, exploring specific majors, when they then decide to check their social media or peruse news websites. Has this happened to you?: You are casually browsing the internet when you stumble upon a product you like. After a few moments of examining the product, you decide against purchasing and, instead, continue your browsing of the internet on other websites.
  • HUBSPOT  |  MONDAY, JANUARY 6, 2014
    [Social Media] Feel Like You're Fighting With Your Keywords? 7 Ways to Win
    Like the article our staff member wrote on baby boomers and social media. Here''s an example of how to use a keyword phrase and relate it to a case study: We used the phrase “why is social media important” and wrote a blog post about WestJet and how its recent Christmas Miracle video went viral with the help of social media.
  • PAUL GILLIN  |  FRIDAY, MAY 13, 2016
    [Social Media] 3 Branded B2B News Services That Get It Right
    Cisco does a lot of things well with social media, from its expansive blog network to its innovative newsroom, The Network. Which is one thing I really, really like about K@W – its resourceful use of multiple media. Most content marketing is currently delivered piecemeal in the form of white papers, e-books, webcasts and the like. While there’s nothing wrong with that, drive-by customers are hard to engage in conversation.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Social Media] Google+ Launches Real-Time Search and Hashtag Support
    Now, users can +1 pay-per-click ads in Google as well as see when one of their friends or connections has +1'ed an ad, adding social recommendations to ads and potentially making them more powerful for marketers. In the battle for search and social domination, Google+ gains a competitive edge with its new features, particularly its real-time search functionality. A couple of months ago, we discussed Google's hint that it may be bringing back real-time search.
  • SALES ENGINE  |  TUESDAY, FEBRUARY 2, 2016
    [Social Media] Using Facebook for B2B Lead Generation
    Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. And one of those trends might be that people consume media within the places where they’re also networking with their friends. Facebook has ‘cut out the middle man’ so to speak,” says Bill Combes, founder of No Time for Social. The first rule in content marketing is to distribute content where your target audience is.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Social Media] How to Avoid Becoming a Marketing Fossil
    Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. Marketers need to get comfortable with a more transparent approach to the way they do business, and embrace review sites and social media conversations that put consumers squarely in the driver’s seat.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Social Media] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    This includes basic brand information like social media profiles, reviews, and photos, and address/office information such as hours of operation, contact information, and a cross-reference to Google Maps for directions. All relevant information should be completed, along with applicable photos and media (including YouTube channel connection if appropriate).
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 22, 2016
    [Social Media] ABM Vendor Guide: What to Look for in External Data Sources
    Some key differentiators identified in the ABM Guide include: types of data provided (companies, contacts, events, intent, technology used) number and types of data sources (company Web pages, publisher Web pages, ad exchanges and networks, job posting sites, social networks, IP directories, financial reports, government files, industry and professional directories, news feeds, etc.
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