Page 100 of 174 Previous | Next 
  • WONDERING OUT LOUD  |  MONDAY, AUGUST 3, 2009
    [Social Media] Pitch alert: Abusing LinkedIn
    Tags: Marketing Social Media Complaints Lead Generation LinkedIn Professional Networking Strategy
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 29, 2017
    [Social Media] Marketing Lessons Learned from a Life of Swag Hoarding
    Amplify in social media channels. If you’re going to shell out the money for a higher ticket item like a photo booth, be sure to brand the printed images and encourage people to follow your company’s social media pages and share their photos with a hashtag that ties into your brand. Author: Caroline Ruggiero It’s 10:24 p.m. on Friday night after a long week on the road talking about the Engagement Economy.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Social Media] 7 Speakers You Won't Want to Miss at #INBOUND15
    1) Robert Michael Murray , Former VP Social Media at National Geographic. Robert Michael Murray's work in digital communication strategy, social media, and live-event production has earned him both national and international coverage on outlets like BBC, CNN, C-SPAN, The New York Times, and others. As one of the first social media executives for a global media company, National Geographic, he built a global social footprint of over 90 million fans.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 20, 2015
    [Social Media] 5 Retail Tips to Make the Most of Dads and Grads
    Use signage, banners and ads in your store, on your website, and on your social media pages. You can create simple gift guides that can be shared via email and on image-centric social media channels like Pinterest and Instagram. What do dads and grads have in common? They both give us reasons to celebrate this time of year. We’re in the midst of high school and college graduation season, and Father’s Day is right around the corner on June 21.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 7, 2013
    [Social Media] Holiday Shopping Goes Local [Infographic]
    This group is also significantly more likely than the general population to look to blogs and social media for gift ideas (51% vs. 33%). Respondents with children under 18 in their household are significantly more likely than others to use blogs, Pinterest, and other social media for gift ideas (41% vs. 33%). The results of the Deluxe Annual Holiday Shopping Survey are in and show steady gains for small businesses over big box stores as a favorite place to shop.
  • TONY ZAMBITO  |  WEDNESDAY, FEBRUARY 22, 2012
    [Social Media] Revenue Growth by Choice and The Buyer Orbit
    The floodgates have opened on channels, social media, old media, the Internet, and countless other ways to interact, explore, retrieve, and digest information in this new era of the buyer. Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Social Media] 5 Ways to Boost Your B2B Marketing into Overdrive
    Engagement – Engage potential customers on social media, a blog, or your company website. B2B companies have recently had to confront an awkward truth. No longer is Sales driving the bus. Buyers are firmly in the driver’s seat with hands on the wheel and a foot on the pedal. And their journey can be a long one. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully.
  • MODERN MARKETING  |  WEDNESDAY, JUNE 20, 2012
    [Social Media] The Future is Solomoco: 5 Predictions for Digital Marketing
    The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Marketers have been hearing a whole lot about mobile and social lately as these channels are growing in significance and influence. Social in Everything. Social media will continue to play a critical role in how marketers reach out to potential buyers.
  • MARKETRI  |  THURSDAY, MARCH 29, 2012
    [Social Media] Houzz: New Marketing Tool for the Building Construction and Design Industries
    One of the most fun things about my job at Marketri is that I get to research and test out new social media and marketing tools. Not only will users click on the photos to learn more about the company/individual behind the work, but they also have the ability to share their “finds” with others either within Houzz or on other social media sites like Facebook (that are linked to the Houzz site).
  • MODERN MARKETING  |  FRIDAY, JULY 1, 2016
    [Social Media] 4 Simple Tips for Making the Most of Your Marketing Budget
    Despite the much-vaunted social media revolution and the move to digital, consumers are still present on non-digital platforms. New media coexists with broadcast and even print; consumers move seamlessly across channels depending on activity, time of day and many other factors. Optimise impact, forget format: choose media based on what you want to achieve, not on a ‘traditional vs new media’ split.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Social Media] 7 Companies That Totally 'Get' Their Buyer Personas
    Previously, they marketed to people of all ages who wanted to stay connected on social networks. Millennials in particular expect quick answers to their questions on social media, and Zipcar fulfills that expectation. They are typically a younger audience that likes to be reached through social media channels and, similar to Zipcar, expects quick responses from the company. JetBlue doesn't just rely on social media to reach their audience, either.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Social Media] Online Shopping’s – Zero Moment of Truth
    For example, if testing reveals that last-minute or lengthy registration forms are a primary issue, you may decide to replace those with auto-filled forms for return visitors; let new users login with their social media accounts instead of filling out a new form, or simply provide guest checkouts. Posted in behavioral targeting Customer Experience Online Shopping.
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Social Media] 8 Ways to Build Successful Business Relationships
    Connect across social media networks and keep in touch. The key to success is knowing how to build and maintain relationships. We talk a lot about our customers, but it’s important to also not neglect your vendors, employees, and even your competitors! The key is to give, share and support, not just take or receive. Here’s how: 1. Be Honest. Communicate clearly about performance expectations, provide constructive criticism, and be able to take it in return.
  • VIEWPOINT  |  WEDNESDAY, JULY 17, 2013
    [Social Media] 10 Reasons Why Inside Sales Will Displace Field Sales Teams by 2015
    The hybrid salesperson will emerge, and they will be technically, culturally, socially, and skillfully diverse and astute. It is expected that 85% of buyer-seller interactions will happen online through social media and video. Structuring a global workforce and creating geographic territories will be a thing of the past because today’s salespeople work virtually, socially, and inter-culturally.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Social Media] Everything You Need to Measure Twitter Marketing ROI
    Closed-loop marketing is what you should be looking at to track the power of Twitter compared to your other channels, social media or not. The same type of tracking tokens apply to different channels, such as email, paid media, and referral traffic. HubSpot’s social media publisher , for instance, automatically adds tracking tokens to social media updates sent using the tool.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Social Media] Marketing’s answer to winning in an ad-free world
    Today, companies seem like detached institutions, but the people we love to follow on social media are our beloved, trusted friends. It has become an industry unto itself as we see new programming emerge around social media influence instead of Hollywood talent. Influence marketing ROI and measurement Traditional media and advertising influence marketing influence marketing best practicesAmerican baseball star Babe Ruth was among the first celebrity influencers.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [Social Media] The 5 Fundamentals of Account-Based Marketing You Need to Know
    ABM Forces Marketing Alignment Depending on the size of your marketing team and the tactics you use, you might have sub-teams comprised of content marketers, social media marketers, press reps, event planners, and more. According to Forrester Research, fewer than one percent of leads turn into revenue-generating customers. Yes, you read that right: fewer than one percent.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Social Media] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    9 Time-Saving Tools for Social Media Marketers. Andrew Littlefield implores marketers to spice up their icebreakers for the sake of their own social lives – try “what’s the best place to eat in your hometown?” 9 Time-Saving Tools for Social Media Marketers. Aaron Orendorff, Social Media Examiner. Are you tired of completing tedious social media tasks every day? Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog!
  • HUBSPOT  |  FRIDAY, JANUARY 10, 2014
    [Social Media] 10 Phenomenal Blogs in Totally Boring Industries
    Bonus: The campaign was truly multi-platform, with plenty of social media support and integration. Though THE BOSS Snowplow has a pretty robust and great social media presence , we''re most impressed with its blog. Using social proof (a.k.a. The homepage of Neenah Paper looks just like a media site -- lots of featured stories, all presented in a highly visual layout that''s similar to Pinterest. Warning: The following blogs are gonna be boring.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2012
    [Social Media] Inbound Leads Cost 61% Less Than Outbound [New Data]
    Inbound marketing techniques include SEO, blogging, and social media. The results of the survey showed: Blogs, social media and organic search maintained the top slots as least expensive. HubSpot's newly released 2012 State of Inbound Marketing Report reveals fascinating data around marketers' lead generation costs and how various lead sources compare to one another.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 23, 2010
    [Social Media] Alterian Alchemy Knits Together Marketing Components
    Alchemy will also include revised and expanded versions of Alterian's social media, Web content management, Web analytics, and email solutions. Summary: Alterian just announced Alchemy, which provides a new interface and tight integration across existing components. Alterian last week announced a new generation of products called Alchemy. It’s positioning these as “customer engagement solutions” rather than “campaign management” solutions.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 28, 2011
    [Social Media] Marketing Tools and Technology – How Does A Marketer Decide?
    Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. It didn’t matter if previous social media ventures (Google Buzz and Wave) resulted in failure. . Influenced discovery is where buyers receive information through the people whom they trust in their social graph.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social Media] 10 Guaranteed Ways to Get More Google+ Page Followers
    As the newest marketing weapon in your social media arsenal , Google+ Pages provide businesses with yet another powerful opportunity to connect with fans, prospects, and customers, as well as promote content to generate new leads. But let's face it: starting a brand new social presence from scratch is kind of a pain. Like Facebook, Google+ is a social network that lends itself well to visual content.
  • CHIEFMARTECH  |  SUNDAY, MARCH 5, 2017
    [Social Media] Why the false dichotomy between adtech and martech is dysfunctional
    Some say adtech is for paid media, while martech is for owned media. Some say adtech earns its revenue from a slice of media spend, while martech earns its revenue from software-as-a-service (SaaS) subscriptions. Quinessential paid media, right? However, ads on search engines are paid media too, yet the tools for managing that are not typically considered adtech. So paid media does not define adtech.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 19, 2017
    [Social Media] Here's Why Airlines Treat Customers Poorly
    Airlines will react to political pressures, social media, and even passenger behaviors. Last week’s passenger-dragging incident at United Airlines left many marketers (and other humans) aghast that any company could purposely assault its own customer. As it happens, airline technology vendor Sabre published a survey of airline executives just before the event. It confirms what you probably suspected: airline managers think differently from other business people.
  • BIZNOLOGY  |  THURSDAY, APRIL 18, 2013
    [Social Media] What the Crumbling State of the Media Means for Digital Marketing
    You might not realize it, however, from all the hand-wringing about the end of the news media. Let’s look at some of the trends: The news media is shedding journalists. Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media. With social media, people now graze for news and tend to read articles or view videos from an array of sources.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Social Media] 9 Keys To Brand Publishing Success
    Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. As brands shift their dollars to online, social and mobile platforms, banners are the easy tactic. Programmatic platforms and media buyers can insert them. Brands have been taking their budgets in paid media and testing new forms of advertising with social platforms, sponsored content, and native ads.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Social Media] Your Business Blog Sweet Spot: How to Find It and Keep It
    Do you use social media like Facebook , Twitter or LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Neuromarketing blog and Neuromarketing social networking site on Ning. How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot?
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 10, 2015
    [Social Media] How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences
    Corporate websites, blogs, and social media channels provide new ways for companies of all shapes and sizes to connect with their customers using multilingual content marketing. However, your blogs, social media posts, and other content should also be adapted to your target market. The big social media sites all have international audiences, but local competitors might be more effective in some markets.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Social Media] B2B Retargeting – Benefits and Pitfalls
    Have either posted or read social media content related to accounting software. Two general categories of retargeting are ad retargeting and social retargeting. Social retargeting works in a similar fashion. When a prospect clicks on one of your social media links, a cookie is created and targeted display ads are presented when they are online in the future. Technorati Tags: ad retargeting , B2B retargeting , retargeting , social retargeting.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Social Media] Big Data For Marketing: I Want My Real-Time Dashboard
    The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data. You need social analytics on how many conversations occur each day across the social web. “Data is the new oil.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 20, 2016
    [Social Media] How SMBs can get more leads through marketing automation
    Marketing automation refers to software that allows you to automate some of the marketing processes, such as social media and email. Say you have a digital marketing blog; some readers might only be interested in your social media posts, while others only care about content marketing. Listed in Forbes as one of the top 20 women social media power influencers. By Lilach Bullock, {grow} Community Member.
  • HUBSPOT  |  TUESDAY, DECEMBER 18, 2012
    [Social Media] 5 Excessive Marketing Tactics to Stop Wasting Your Time On
    1) Those Social Networks No One Uses. Do you remember around 2007 when a small handful of marketers started using social media as a marketing channel? As a result, there’s a whole lot of time wasted on social networks that, frankly, don’t really work for you. If the social networks you’re using aren’t working -- 2013 is the year to stop using them.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Social Media] 10 LinkedIn Groups Every Entrepreneur Should Follow
    2) Social Media Marketing. Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Third, LinkedIn groups aren’t exactly scarce.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 3, 2014
    [Social Media] StrongView Moves Beyond Email to Real-Time, Contextual Marketing
    Necessary technologies include real-time analytics to select best treatments; dynamic message assembly to construct those treatments; and multi-channel routing to deliver the treatments via email, SMS, mobile apps, Web pages, social media, and display ads. Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status.
  • FATHOM  |  THURSDAY, AUGUST 18, 2016
    [Social Media] Digital Marketing Leaders in the Healthcare Industry: How Do You Compare?
    The infographic below sums up this year’s findings when it comes to how health systems are approaching social media, what they spend in social advertising and how they respond to patient reviews online. One question every marketer tends to ask is “how does my organization stack up against leaders in the industry?”
  • NUSPARK  |  SUNDAY, FEBRUARY 24, 2013
    [Social Media] Targeting Audiences Not Looking for You; Advertising Options for B2B
    Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing, social media, and SEO, sometimes we forget one mission-critical component to marketing strategy; advertising. Those in the market; This marketing process is called Inbound Marketing, and covers paid search, search engine optimization, and social media. Advertising Media Planning
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Social Media] How Mobile Commerce Is Changing the Way We Shop
    With the ability to check email and social media at any time of day or night, we also receive information about discounts, sales, and special promotions the very moment etailers want us to see them. The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets.
  • TOMORROW PEOPLE  |  TUESDAY, SEPTEMBER 11, 2012
    [Social Media] OMG it’s HubSpot 3!
    Tomorrow People uses HubSpot within all its marketing campaigns for blog and social media traffic analysis, lead generation and management, search engine optimisation and email campaign management. The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Social Media] Are You Measuring Event Marketing The Right Way?
    For example, what’s the ROI of generating 200 leads from a $20,000 event sponsorship investment, and how does that compare to a paid social ad campaign that costs the same amount? Perhaps the 200 leads from the event actually do result in more revenue than a $20,000 paid social media campaign would generate. For many B2B marketing departments, event marketing takes up a significant portion of the budget. According to the State of Pipeline Marketing Report 2016, 72.2%
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 27, 2010
    [Social Media] Is Sales Training a Component of Sales Enablement?
    This post originally appeared on the Focus.com Group, where InsideView regularly contributes articles about leveraging social media and technology for sales organizations. Inbound Marketing insideview jigsaw linkedin marketing Sales Sales Data sales productivity salesview social selling Web 2.0Companies of all sizes that focus on their sales teams have to put effort in building them into superstars. If the sales people are going to be unleashed into the world to follow [.].
  • MODERN B2B MARKETING  |  SUNDAY, MAY 30, 2010
    [Social Media] 5 Ways to Give Your B2B Marketing Strategy a Makeover
    For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. Traditional phone polls by customer service representatives have evolved to include additional marketing channels, including email and social media. Use content – whether in a blog, in an e-newsletter, through a white-paper or via social networking channels – to educate customers rather than offering a sales pitch.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 7, 2009
    [Social Media] Tools for Business Teams Doing Twitter
    Posted in Client Side, Marcom for B2B, Tips/Tricks, Twitter Tagged: B2B, business collaboration, communication, marcom, marketing, social media, Twitter. Tags: Client Side Marcom for B2B Tips/Tricks Twitter B2B business collaboration communication marcom marketing social media Other Popular Posts: Five Analytic Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Social Media] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    Twitter recently removed the count API, which means that content and social media marketers alike are facing a new challenge—we can no longer factor in the number of Twitter shares from our content as a measure of engagement and validate it with social proof (a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation). How does your organization incorporate social sharing on its website?
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Social Media] Why Host a Blog on Your Corporate Website?
    Vizion Interactive is a full-service interactive marketing agency, specializing in search engine optimization, search engine marketing/PPC management, social media marketing, SEO friendly Web design/development, analytics installations/analysis, and other leading edge interactive marketing services, including being one of the first 50 beta testers of Google TV.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 20, 2015
    [Social Media] Why a Sign up Form Is a No-Brainer for Email List Growth
    In order to fuel continued and sustained list growth it’s a no-brainer to have an email sign up form on your website, blog and your other digital properties like social media sites. Having a solid email list is important because, “email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined” according to a McKinsey & Company report.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 1, 2016
    [Social Media] 5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results
    This includes basic brand information like social media profiles, reviews, and photos, and address/office information such as hours of operation, contact information, and a cross-reference to Google Maps for directions. All relevant information should be completed, along with applicable photos and media (including YouTube channel connection if appropriate).
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Social Media] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
    To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. LinkedIn, the top social network for business professionals , is now the number 2 most popular social network on the web. million visitors in June, Twitter is expected to overtake MySpace as the 3rd-most popular social network in the next few months. Has your company gotten started using LinkedIn and other social media sites for business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Social Media] A strategy to stay relevant in a tumultuous marketing world
    What is the role of social media? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 6, 2013
    [Social Media] 10 Tips for Better Event Marketing
    Your choices include email marketing, social media and direct mail. Leverage social marketing. A “save the date” social media campaign should be timed to happen before you launch an email marketing campaign with specific registration or speaker information. Always monitor social media during and after your live events, and be sure to supply a Twitter hashtag for each event.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 1, 2015
    [Social Media] Advocates and Influencers: Differences, Uses, and Red Flags
    As an notes, “An Influencer is someone who, either through their professional or personal brand, has a large following or audience on their blog and/or social media accounts, such as Facebook and Twitter. The post notes that according to the Technorati Media 2013 Digital Influence Report , nearly half of Influencers are paid for sponsored posts or articles.”. Stay aware of who mentions your brand on social media and on review sites.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Social Media] The Anatomy of Shareable Facebook Video
    Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Maybe it’s time to bring your social media and video marketing strategy into the present day. Different styles of video lend themselves more easily to different length formats in video marketing, and this should also be taken into account with your social promotion of this content. Imagine you’re a mid-level marketer who has a good thing going.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, AUGUST 22, 2013
    [Social Media] 5 Steps to Optimize Your Lead Nurturing Process: The Right Content to the Right Audience
    Key research points from CSO Insights indicate how B2B marketing has changed: 87% of B2B marketers use social media to distribute content. Interesting content is a top 3 reason that people follow brands on social media. Did you know that inbound marketing is white-hot and content curation is king? Brian Kelly, CMO of InsideView and Pawan Desphande, CEO of Curata , presented the latest and greatest content marketing techniques at the AMA Webcast on August 20, 2013.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Social Media] 11 Excellent Email Marketing Infographics
    Despite the common misconception that email is losing its competitive edge with the emergence and popularity of social media marketing , it's still very much alive and kicking. The Science of Social Timing: Timing & Email Marketing by KISSmetrics. In fact, when it's executed effectively, email marketing can be a powerful tool in both your top-of-the funnel and middle-of-the-funnel marketing efforts to generate new leads and nurture existing ones.
  • DELICIOUS B2BMARKETING  |  FRIDAY, OCTOBER 1, 2010
    [Social Media] Integrate Social Networks with your Corporate Website with ‘Social Sign On’
    Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Social Media] How to Design Content Remarketing Campaigns That Actually Work
    And people come -- they find your content in search results and in their social media feeds. 4) Analyze social shares on your blog content. If you analyze your blog content, what you’ll usually find is that around 5% of your pages generate half of the shares on social media. For example, I analyzed all of the articles on one business blog over the last year and found that on average, a typical article gets several hundred shares on social media.
  • HINGE MARKETING  |  TUESDAY, JULY 19, 2016
    [Social Media] 6 Brand Value Strategies to Promote Your Firm
    Social media. Today, any marketing plan must include a social media strategy , since this is fast becoming a powerful new source of word-of-mouth referrals. After all, 17 percent of non-client referrals are made because of social media, 9 percent of buyers will check a firm out on social media and 2 percent of referral marketers in the 25-34 age range won’t refer a provider that is not on social media.
  • MODERN MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Social Media] 3 Online Marketing Trends To Take Advantage Of
    His passion is advertisement and social engineering. With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. Combined Campaigns - Allowing your consumers to interact with your campaigning efforts on multiple media facets is an exceedingly growing trend in online marketing. It also encourages more engagement through multiple forms of media.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Social Media] How to Create 360-Degree Video: The Ultimate Guide
    We tell our friends about them, post the pictures and videos we've captured on social media, and -- when they're really good -- try to relive them. Social Media. More social media outlets are supporting 360° video -- like Facebook, YouTube, and Google’s Cardboard technology -- making them a top choice for where this content is shared. There's something to be said for a truly remarkable experience.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Social Media] 10 Examples of Check-The-Box Marketing
    And you know how it happens: the big boss asks your team to “Go get me some social, some mobile and some more digital marketing.” After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Social Media] Reputation management is not pig lipstick
    Yes, maybe some accountants ran the numbers and decided that it would be cheaper to repair settlements than to make peace in the Middle East; maybe some bean counters decided that the amount of money resulting from settling on a number of deaths associated with a flawed automobile is less money than a recall; maybe it’s easier to care in public and on social than it is to really give a damn because you’re pretty much the only game in town.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Social Media] Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To
    2) Social Pros Podcast: Real People Doing Real Work in Social Media. If you are a digital marketer who does not use social media you might be in the wrong business. Social media is a broad topic that requires strategy, education and training, don’t pretend you know everything. Outside of being an expert on the internet and social platforms, as my generation intuitively seems to be, I am clueless when it comes to technology.
  • NUSPARK  |  FRIDAY, NOVEMBER 4, 2011
    [Social Media] Permission Marketing Drives White Paper Relevance
    Earn analyst and media exposure. Related Posts: Sales Best Practices include Marketing-Sales Alignment How B2B Buyers Have Changed- and the Role of Content & Social Media Is Blogging Right for my Business? As terrifying as it may be for many sales and marketing executives to admit, today’s buyers have more control over the sales process than ever before. The Internet has dramatically transformed buyer behavior.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Social Media] 4 Marketing Lessons from YouTube Giants
    You are a media company first, [insert your business type] second. Gary, who runs one of New York’s largest social media and digital agencies VaynerMedia, put it this way: “It literally doesn’t matter what business you’re in, what industry you operate in, if you’re not producing content, you basically don’t exist.” So take a look at your content or your voice on social media, and ask whether it reflects who you are or sounds very generic.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Social Media] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    You may see a small spike in traffic the first day you post it because it is emailed to your blog subscribers or automatically posted to social media, but the majority of its success will come in the weeks and months after publish time. There is a lot of talk out there about how writing more blog posts will get you to the blogging promise land where your blog generates a ton of new visitors and leads every week.
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 6, 2011
    [Social Media] Your Lead Scoring Blind Spot: The Internet
    Social Media Scoring If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category. By effectively becoming a media company in the category, Hubspot has filled in part of their blindspot. Marketers have a huge blind spot when it comes to nurturing and lead scoring.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 9, 2011
    [Social Media] Will Content Strategy Save Marketing?
    The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. It starts with what Tony Zambito ( @TonyZambito ), calls understanding buyers in today’s social world. Social media is forcing marketers to create more content in order to participate in conversations and drive conversations.&# (D isclosure: Sybase is a subsidiary of my employer SAP. ).
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Social Media] How to Convince Your CEO of the Power of B2B Content Marketing
    It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. You can distribute your content through many channels: social media , online display advertising, and content syndication. CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Social Media] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    It was intriguing to see inbound marketing and social media marketing ranked so low on the Software Advice data – I read this to mean that marketers already get them from systems outside of marketing automation and don''t see much need for a change. The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 30, 2015
    [Social Media] The Mobile Marketing Platform Problem with Programmatic
    Despite the fact that Millennials view Facebook as an old-person social media tool (anything that has your grandma on it can’t be that cool), even the most jaded startup-ophile will tip his hat to Facebook for its excellent mobile UX / ad experience that relies on in-feed placements. The social media platform’s huge reach is causing much of the mobile ad’s rise in programmatic ad buying. Mobile is indisputably the next big marketing platform.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Social Media] How to Extend the Life of Your Content
    I reveal: 3 ways to determine relevant topics for content The different formats to repurpose content into in order to reach prospective clients in every stage of the sales funnel Why you need to share content via social media, particularly LinkedIn Have questions about how to extend the life of your content?
  • HUBSPOT  |  SUNDAY, NOVEMBER 18, 2012
    [Social Media] Twitter Makes Search More Visual, and Other Marketing Stories of the Week
    We're seeing a huge shift in the way the social media and search marketing worlds are adapting to suit the needs of its users. Currently, when you search for a phrase like “ Social Media ” or “ Marketing ,” you see “Top Images” on the left side bar in addition to “People” and “Top Videos.” Another social network announced a big update this week -- one we’ve been waiting on for quite a while now.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 24, 2016
    [Social Media] Marketing Magic for the Holiday Season: Highlights from Everything Holiday
    Here’s a look at some of what was unlocked on the site last week: Free graphics to use in your winter-themed email campaigns and social media posts , and anywhere you need some holiday spirit. Our guide to harvesting the best results from social media during the holidays. The Everything Holiday party is in full swing!
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 1, 2011
    [Social Media] B2B Marketing Mistakes: Do You Label Your Target Audience?
    Let’s say I conduct research of my audience that concludes that B2B marketers and communications professionals are really interested in “social media&# or “sales and marketing alignment.&# If I title the paper with the topic such as “Top 10 Ways To Succeed In Social Media&# but leave out my target audience qualifier “for B2B marketers,&# I will get more B2B marketers to read it.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Social Media] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. . Tempo pulls in information from your emails and connected social media accounts. Here''s what a daily view of your calendar might look like: By pulling in your social media information you can see how you are connected to people you may be meeting with.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Social Media] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    To put that in perspective, Brian, that amount is more than three times what companies spend on all media advertising– Super Bowls, everything else. It’s more than about 40 times what they spend on digital marketing and it’s more than 50 times what they currently spend on social media. It’s wasted on social media and other chic tools, and many marketers are ironically proud of that.
  • HUBSPOT  |  SUNDAY, JUNE 23, 2013
    [Social Media] Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
    but we didn''t think the social network would be dominating the news day after day. Now, Instagram users will be able to share 15-second videos via the social network. The most obvious takeaway from this story is that visual content is becoming even more important in social media -- so you should start incorporating it into your marketing activities if you haven''t already. Video ads are still an effective and engaging form of original content for social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 27, 2014
    [Social Media] The secret ingredient for successful small business blogging
    You can’t be everywhere on all social media channels. When we talk about blogging and content marketing, it’s easy to focus on the things we can measure: Page views, comments, social shares, number of posts, and subscribers. You can’t be everywhere on all social media channels. When we talk about blogging and content marketing, it’s easy to focus on the things we can measure: Page views, comments, social shares, number of posts, and subscribers.
  • HUBSPOT  |  FRIDAY, MARCH 2, 2012
    [Social Media] SEO for YouTube: How to Search Optimize Video for B2B Marketing
    To do so, share links to your newly published YouTube video in social media , embed the video on your blog, and promote it in other channels like email to generate views in boost your video's popularity. The best way to do this is to create awesome content , but if you've already created your video, encourage your fans to check out your video via your blog and social media sites like Twitter, Facebook, Google+, or LinkedIn.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Social Media] 10 B2B Lead Generation Strategies for 2017
    Build and Maintain Relationships Through Social Media. According to Social Media Examiner , 66% of marketers notice lead generation benefits by spending as little as 6 hours a week on social media. As a channel, social media is rapidly becoming one of the top ways you can reach your audience. In the modern age of lead generation, it helps to be social.
  • HUBSPOT  |  TUESDAY, JANUARY 28, 2014
    [Social Media] 9 Revealing European Content Marketing Trends to Watch [New Data]
    69% of European marketers are increasing their investment in promoting their content through earned media such as social media and public relations. It always helps to know how you stack up in this wide world -- especially if you''re in the content marketing business.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MAY 12, 2010
    [Social Media] Twitter for CRM – The Buzz Tab Turns One
    While the launch was received with a great deal of enthusiasm by media and analysts (after all, what journalist wasn’t smitten [.]. Sales Intelligence Social CRM twitter facebook social media linkedin Yesterday marked the one year birthday of the SalesView Buzz tab. The Buzz tab launched on May 11th, 2009 as the first Twitter integration for CRM (including Salesforce, Oracle CRM, Microsoft Dynamics, NetSuite CRM.)
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 15, 2012
    [Social Media] How to Implement a Pull Marketing Strategy
    Pull marketing is increasing in value thanks to the rise of the internet, search marketing and social media. More and more people are using the web and social networking to make decisions about the products or services they want to buy. Pull marketing also taps into the growing number of social media communities by maximising your impact via online ‘word of mouth’ Pull marketing done effectively makes it easier to attract prospects and convert them into customers.
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Social Media] 5 Best Practices for Engaging a Global Audience
    If you’re marketing in Brazil and don’t have a presence on Orknut , their most popular social media channel, you won’t be that effective. *Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Engaging today’s hyper-connected, self-sufficient buyer is a challenge for enterprise companies operating in different markets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 20, 2017
    [Social Media] Why great customer service doesn’t matter like it used to
    The game-changer has been social media and review sites. By Mark Schaefer. I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment. At the end of all this work, their stated point of differentiation amounted to “we have great customer service.”
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Social Media] The Finance Marketer's Guide to Inbound Marketing [Free Ebook]
    It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action. How social media can build your reach online. One company is increasing its social following by around 300 followers per month. The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. You can't be creative nor imaginative. Your hands are always tied.
  • MODERN MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Social Media] Understand Customers and Their Lifecycle with Marketing Automation
    And with social media joining media channels in one big conversation, you’d better get to know each and every one of your individual customers. Fortunately, there’s a single channel that lets you do it all.with the one channel that just keeps on giving: email Web and broadcast, app and social, one trusted channel touches every part of the customer conversation: email.
  • ACT-ON  |  MONDAY, DECEMBER 28, 2015
    [Social Media] 5 Predictions for SEO in 2016
    And there’s the wacky world of social media. Social signals have been important for years now. Between that, and the reasonable argument that social media is a search engine unto itself, no SEO in their right mind would completely dismiss the social web. Ever watched a big SEO update roll out? Most of the stakeholder community commentary splits two ways: The first group feels like they’ve been caught unawares.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JANUARY 18, 2013
    [Social Media] 13 Reasons to Attend Insider Summit 2013 #IS13
    As InsideView grows to reimagine the entire customer experience, the Insider Summit will serve as an opportunity for marketers, sales people, and customer success managers to learn how technology and social media are changing the way customers buy products. 2012 data from the Sales Management Association declares that 80% of executives believe their sales force would be more productive with a greater social media presence. Mark your calendar for May 21-22, 2013.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 11, 2015
    [Social Media] 12 Months of Inspiration for Engaging with Your Email Subscribers
    Why not promote your products or services with real social media reviews from happy dads who’ve done business with you? Or, ask customers to share their favorite childhood memories of their dads on your social media pages. If you have a veteran working in your company, why not include a brief profile of him or her in your email newsletter this month or on your social media pages?
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 12, 2014
    [Social Media] 3 Significant Trends Impacting Marketing Leaders Now
    Cross Channel Messaging - Campaign management tools provide indicators about digital behavior, such as an action on a website, comments made via social media, or a response to a mobile impression. It’s an exciting time for marketing because the opportunity to engage with our audiences across all their preferred channels has been enhanced, and behaviorally, they actually tell us how they want to be marketed to.
  • SNAPAPP  |  WEDNESDAY, JANUARY 8, 2014
    [Social Media] B2B Marketing Calls-to-Action: Best Practices by Channel
    A powerful email call-to-action could make for a lousy social media CTA. . There’s a good chance blog readers have arrived via search engine or social media. Social Media Call-to-Action Strategy. As Dan Zarrella points out, social media posts that contain the words “visit”, “comment”, “or “share” receive more comments , views and links than those that don’t. In B2B marketing, calls-to-action are not one size fits all.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 3, 2014
    [Social Media] Why Empathetic Marketing Matters and 7 Steps to Achieve It
    We’ve moved from traditional advertising to social media, content marketing and beyond. Tweet I am at the earliest stages of developing a sequel to Lead Generation for the Complex Sale. It’s been a decade since the first draft and I’ve been contemplating how much business has changed since then. Today’s sales and marketing environment is a paradox: There have never been more opportunities to reach customers; yet reaching them has never been more challenging.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 4, 2017
    [Social Media] B2B Lead Generation Requires A Multi-Channel Digital Marketing Approach
    For example, email marketing may be the most effective of all tactics, but may fail in execution if little has been done to build awareness and trust through SEO and social media efforts. The more time and resource intensive a tactic is – such as content marketing, social media, and SEO – the more likely an organization is to require outside assistance to execute it.
  • OPENTOPIC  |  SATURDAY, JULY 2, 2016
    [Social Media] Facebook Ads • Business Mastery Live
    Smart content marketers leverage the #1 social media platform to generate high-quality traffic and convert those visitors into customers. Opentopic blog >> andrewmeng.com Strategy #4: Drive Qualified Traffic to Your Landing Page From Facebook Facebook PPC advertising is a great source of traffic for your landing page. If you’ve got the requisite marketing budget for both organic and PPC traffic, Marketing ROI Cmo marketing roi
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Social Media] How to Protect Your Business from Cyberattacks
    There are numerous media reports of high-profile cyberattacks on large businesses, and this leads some small business owners to believe that their businesses are not at risk. The following cybersecurity measures will improve your business’s security and significantly lower the risk of a cyberattack: Use strong passwords, particularly for social media accounts (They can create a significant weakness in your business’s cybersecurity). Guest post by Caroline Black.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 30, 2015
    [Social Media] Think Email Marketing Is Dead? Think Again
    Marketers consistently give email top marks when it comes to achieving objectives; it even beats out social media, content marketing, SEO, mobile advertising, paid search, and other tactics, according to a report from Gigaom. Regarding retention (see graph below), 56 percent of marketers pointed to email’s effectiveness, putting it several points ahead of social media’s 37 percent. Email also tends to convert better than social.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Social Media] No Such Thing As a Free Burger? #OlympicsBBQ
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills. Free Burger Alert.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 30, 2010
    [Social Media] Using Twitter to Increase Sales Productivity
    Sales insideview Sales Intelligence twitter social media sales productivity customer 2.0Tapping into the 145 Million people that are using Twitter and identifying a sales opportunity may sound like a daunting task. Truth is, at first to a new user that would be the case but there are a few things you can do to make sure you have processes in place to quickly and effectively identify prospects and engage with them. That's Sales 2.0! Sales 2.0
  • HUBSPOT  |  MONDAY, DECEMBER 16, 2013
    [Social Media] Everything You Need to Master Email Marketing [Listly]
    Most of the other digital marketing channels -- blogging, social media, landing pages, etc. -- all have easy-to-find examples that can help inspire and inform your own marketing strategies. When you''re new to marketing, I''d argue that tackling email marketing is one of the hardest things you''ll do.
<< 1 2 ... 98 99 100 101 102 ... 173 174 >>