• SNAPAPP  |  WEDNESDAY, OCTOBER 18, 2017
    [Social Media] How Marketing on the Weekends Goes Beyond Football
    B2B Social Media Strategies for the Weekend. After several weeks of keeping our eyes on B2B companies’ weekend posting habits, we found that many B2B companies post anywhere from one to five times per weekend day on social media channels like Facebook and Twitter. . Now, let’s look at an example from a company that already has a weekend social media strategy and see how their approach is different during the weekdays vs. weekends. .
  • HG DATA  |  WEDNESDAY, OCTOBER 18, 2017
    [Social Media] The Right Technographics for B2B Technology Marketers
    HG Data offers the most comprehensive technographics in the industry, indexing billions of unstructured documents each day – including B2B social media, case studies, press releases, blog posts, government documents, content libraries, technical support forums, website source code, job postings, and much more – to produce a detailed census of the technologies companies use to run their business. Why You Need Technographics.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 18, 2017
    [Social Media] Content Marketing for the Multitasking Age
    From social media accounts to work and personal email to text messaging via phone and web, it’s likely you’ve checked a few—maybe without even thinking about it ! Rather, we should welcome this growing behavior as a way to more easily recognize and reward customers who want to give us their valuable time and thought when they could just as easily be rewarded for bouncing around their social newsfeeds or churning through a couple hundred newsletters.
  • NAVIGATE THE CHANNEL  |  TUESDAY, OCTOBER 17, 2017
    [Social Media] Top 5 Content Marketing Trends for 2017
    People Get their News from Social Media. With the majority of the news media online, many people get their news from their preferred social media channel. While a person may get individual updates from a local or national news source via email, it is quite likely that they are also getting access to stories on Facebook, Twitter or other social media sites.
  • KEO MARKETING  |  TUESDAY, OCTOBER 17, 2017
    [Social Media] Creating a B2B Digital Marketing Plan
    Although activities such as content marketing, SEO, and social media can produce meaningful results, you will get the most from your marketing if you develop an integrated inbound marketing plan first. Based on a Content Marketing Institute research study , marketers used the following B2B tactics most often: Social Media Content other than blogs (93%). Generating B2B Leads with Social Media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 17, 2017
    [Social Media] How B2B Marketers Create and Promote White Papers That Convert
    From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” Be sure to link back to the landing page as you promote the white paper on social media and other channels. Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences.
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 17, 2017
    [Social Media] 4 Marketing Metrics That A Social Selling Program Will Influence
    Social Selling Program & Marketing Metrics. Learn which marketing metrics a social selling program will influence. Typically, the social selling definition tends to be focused on the social media and sales aspect, and that will get more of the overall glory. Both “social and “sales” are in the term. Yet, a lot of the statistics out there include the impact on social media, sales, revenue, buyer’s journey — which are all good things.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 17, 2017
    [Social Media] Micro-Influencer Marketing is the new Influencer Marketing
    Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-Influencer Marketing Presentation for XCPD-732 Social, Mobile and Search Marketing, Georgetown University School of Continuing Studies, Professor Shashi Bellamkonda, October 14, 2017, 10:30AM from Gerris. An Earned Media Micro-Influencer Marketing Primer.
  • OKTOPOST  |  TUESDAY, OCTOBER 17, 2017
    [Social Media] How Should Marketers Buy a Social Media Management Platform
    In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. With a myriad of social media vendors out there, it can be an … Social Media Marketing Social Media Management
  • WEBBIQUITY  |  TUESDAY, OCTOBER 17, 2017
    [Social Media] Six BIG Productivity Hacks to Get More Content Marketing Done
    Social media posts. And there’s a great chance you’re already using marketing automation tools for lead nurturing, and perhaps apps like HootSuite or AgoraPulse to automate social media postings. The bar keeps getting raised for content marketing.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 17, 2017
    [Social Media] How the Recommendation Engine Explosion is Changing Martech and Content Consumption
    Some platforms also pull in multiple data sources and look at outside factors such as the behavior of your social networks. Certain types of news might get popular or unpopular in our social media circle and we might miss on the variety of opinions. ” Integrating a wider range of sources, such as social media, can help provide more dynamic and useful recommendations.
  • CONTENTLY  |  MONDAY, OCTOBER 16, 2017
    [Social Media] How to Create Content That Actually Performs, According to the GM of Vox Creative
    Over the last few years, Vox Creative—the native ad arm of Vox Media—has shot to the A-list of native advertising options, earning perhaps the best reputation of any shop not named T Brand Studio. This summer at Cannes, I sat down with Armando Turco, GM of Vox Creative, to talk about setting content marketing goals, measuring engagement, and the future of social media. Brands Media Accountable Innovation Cannes video vox
  • BIZNOLOGY  |  MONDAY, OCTOBER 16, 2017
    [Social Media] Families of devices multiply publisher’s powers to control the world
    This is a more human world than today’s social media. Just as blogs let individuals add new writings to publishing, and YouTube let people add new videos to media, new “constructed realities” will let anyone add new realities to the world. Then there are the publishers and media who distribute them in pursuit of exponential growth. Disclaimer: All articles in Media 2025 are provided as-is for general information. Lesson for leaders.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 16, 2017
    [Social Media] How Mobile Marketing + Email Pack a Punch for Marketers
    Whether they’re texting, playing a game , shopping, or browsing social media, consumers are spending five hours a day on their phones. The Home Depot created a weekly interactive holiday calendar with educational videos, tips for gifts and instructions for DIY projects (and yes, special offers) to create a mixed-media animated approach to the holidays. It’s getting far too easy for consumers to ignore marketing messages that they’re not interested in.
  • MARKETING INSIDER GROUP  |  MONDAY, OCTOBER 16, 2017
    [Social Media] Should You Be Using Augmented Reality in Your Marketing?
    Social MediaAugmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: […]. The post Should You Be Using Augmented Reality in Your Marketing? appeared first on Marketing Insider Group.
  • LEADSPACE  |  MONDAY, OCTOBER 16, 2017
    [Social Media] Why NOT to be a Data-Driven Marketer
    Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events, online forms, or external data vendors. This article was originally posted on the Marketo Blog , and is republished here with permission. Marketers: it’s time to stop thinking about data. Hear me out.
  • CONTENTLY  |  FRIDAY, OCTOBER 13, 2017
    [Social Media] Does Facebook Have a Liberal or Conservative Bias? And Answers to Other Big Social Media Questions
    Over time, social networks start to develop their own reputations based on generalizations about who uses each network and what they tend to share. Twitter serves witty media figures. Using Newswhip , a new social media monitoring platform, I was able to analyze the top-performing links since September 1 across four major social networks: Facebook, Twitter, LinkedIn, and Pinterest. Is Twitter a media echo chamber?
  • INFLUITIVE B2B  |  FRIDAY, OCTOBER 13, 2017
    [Social Media] 4 Steps to Sourcing Customers for Amazing User-Generated Content
    In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. And with consumers trusting product reviews 12 times more than traditional.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 13, 2017
    [Social Media] Tips for boosting LinkedIn engagement
    With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. This tip actually helps boost engagement across most social media networks, it’s not just for LinkedIn. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement. Leave the pictures for Facebook.
  • HUBSPOT  |  FRIDAY, OCTOBER 13, 2017
    [Social Media] Snapchat Use Among Influencers Is Down 33% [New Data]
    Anecdotally, more marketers have said they prefer Instagram Stories, and gradually, social media influencers have stopped flocking to Snapchat in favor of Instagram Stories to connect with their fans in an authentic, unpolished way. MediaKix conducted a six months-long study to confirm if, in fact, Instagram Stories was beating out Snapchat among top social media influencers -- and the results are in.
  • SHARPSPRING  |  THURSDAY, OCTOBER 12, 2017
    [Social Media] 3 Reasons Why Small Businesses Need Marketing Automation
    This will also return user-generated content that acts as the much-needed social proof to empower future lead generation and lead nurturing strategies. You can highlight a winning customer review on your website, landing page, or social media to drive action with prospects. You’ve heard it before: Marketing automation helps businesses grow.
  • NAVIGATE THE CHANNEL  |  THURSDAY, OCTOBER 12, 2017
    [Social Media] How to Drive Leads to Join Your Email Mailing List
    Maximize Engagement through Social Media. For B2B businesses, social media can be a valuable method of finding leads, especially if there is an industry-specific social media channel. You can also add people to your email address on service-focused social media accounts. In order to convert leads to prospects and then customers, your B2B company first must find qualified leads.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 12, 2017
    [Social Media] That Fine Line Of Trickery In Digital Marketing: How Not To Cross It!
    Social Media Strategy. Digital marketing can be done a number of different ways. Slow or fast. Set or iterative. Right or wrong to a degree (of course, there are many different right answers to digital marketing issues). Authentically or trickery. I’m a big fan of running digital marketing in a fast way that’s iterative and actually allows me to figure out the right way for specific audiences.
  • EXO B2B  |  THURSDAY, OCTOBER 12, 2017
    [Social Media] Can you spend 4 minutes reading this post?
    Several studies have actually focused on the subject of the average reader’s attention time on blogs and other electronic media. This is eons compared to 15 seconds… If you’re researching this subject you’ll inevitably come across the results from Orbit Media Studios , a company that conducts an annual survey of blogs and bloggers. The question may seem simplistic or incongruous, but when you think about it, it opens the door to many different answers.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 12, 2017
    [Social Media] Influencers: the key to content marketing
    In B2C marketing, this is done by hiring popular people to subtly endorse your product, primarily in social media. And brands that turn their social channels into faceless brand bullhorns often fail. So job 1 is to find pockets of good content in your company and work on getting it shared in your social channels, and indexed and ranked by search engines. Few companies have the ability to manage blog platforms and social influencer accounts in house.
  • CONTENT STANDARD  |  THURSDAY, OCTOBER 12, 2017
    [Social Media] In the Future of Social Media, Will Every Platform Look the Same?
    While smaller features like hashtags have become pervasive in the online user experience, other aspects of these social platforms seem so integral to their popularity that changing or stealing them doesn’t make any sense. It’s easy to envision a future of social media in which every platform is more or less the same, just with different logos and user names. Marketers also struggle to make sense of these innovations and copycat behaviors across social networks.
  • HUBSPOT  |  THURSDAY, OCTOBER 12, 2017
    [Social Media] How to Start a Competitive Analysis: 57 Questions You Need to Ask [Free Kit]
    If you're not sure, or if the last "analysis" you ran was a quick perusal of a competitor's website and social media presence, you're likely missing out on important intelligence that could help your brand grow. Do they have a media kit? Don't forget to note if your competitor categorizes their content using tags, and if they have social media follow and share buttons attached to each piece of content. Social Media Presence.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Brand Strategy 101: 7 Essentials for Strong Company Branding
    Even on the surface of its social media accounts, for example, the seamlessness of its brand is very apparent: To avoid leaving potential customers struggling to put the disconnected pieces of your business together, consider the benefits of creating a style guide. For HubSpot customers, keeping tabs on your competitor's social mentions is easy using the Social Monitoring App. Check out this article to learn more about how to set up custom social streams.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Only B2B - Untitled Article
    It is based on the behavior of the lead and takes into account factors including website activity, number of downloads, email activity, social media interaction etc. Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.
  • CONTENTLY  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Quiz: How Much Do You Know About Facebook?
    Could you be the world’s greatest social media manager? Social content distribution facebook quiz social media videoThe post Quiz: How Much Do You Know About Facebook? appeared first on The Content Strategist.
  • VIDYARD  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Why Personalized Video Excels at Breaking Through to Buyers
    We’re social and animals who like to watch stuff—including each other—but when you show buyers a video that includes them in it, they’ll be awestruck. Just as people scan social media looking for photos and mentions of themselves, you’re offering them the same dopamine hit in a B2B context. If the average B2B buyer today were a superhero, they’d be Captain Selective Hearing. Their attention shifts faster than a speeding bullet.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Only B2B - Untitled Article
    You need to execute multiple tactics (lead nurturing, Social Media Marketing, Account based Marketing etc). Top 5 (and compelling!) reasons to outsource your B2B marketing today. There are reasons why outsourcing became such a huge hit in other industries. We wonder, why not in marketing? Unless you find that “mythical” team with the right mix of strategy, experience, and skills to implement tactics, you will be “struggling” to “get” and “analyze” results.
  • TERMINUS  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] 4 High-Impact Account-Based Marketing Strategies for B2B Teams
    The only exception to the customization rule is social media, which we’ll discuss at length next. Utilize your website, blog, white papers, newsletters, and social media to establish your organization as a thought leader in the industry. Social media likes and follows increase as HR professionals seek educational content and exposure becomes consistent and long-term. Editor’s Note: This is a guest post from Danny Wong.
  • KEO MARKETING  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Visuals in Marketing 2017
    Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. Venngage, a provider of graphic design tools, surveyed over 300 online marketers to find out how visuals influenced their marketing strategies in 2016.
  • ONALYTICA B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Influencer Marketing: Just how Mature is the Industry?
    Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening. Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass. Let’s take a leap back in time to 2015.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Only B2B - Untitled Article
    It is based on the behavior of the lead and takes into account factors including website activity, number of downloads, email activity, social media interaction etc. How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics. While Sales Qualified Lead (SQL) is vetted by both the marketing and the sales team; Marketing Qualified Lead (MQL) are prospects that “likely to become a buyer” according to the marketing team.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Only B2B - Untitled Article
    It is based on the behavior of the lead and takes into account factors including website activity, number of downloads, email activity, social media interaction etc. How to know whether your lead is “qualified” enough to be a sales qualified lead? Let’s begin by understanding a few basics. While Sales Qualified Lead (SQL) is vetted by both the marketing and the sales team; Marketing Qualified Lead (MQL) are prospects that “likely to become a buyer” according to the marketing team.
  • ONLY B2B  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Only B2B - Untitled Article
    While these measurements deal with websites, it covers reach, impressions, and clicks for social media and rates and click-throughs for emails. Retention metrics also analyze the number of relevant followers you get on social media and subscribers/unsubscribers for email updates. Are they conversing about your content on social media? It deals with social referrals and actions taken on your content.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Three Steps to Identify Trending Content
    Then there’s the small matter of finding content that’s relevant to your industry—and the near-constant influx of content on every social channel doesn’t always help matters. There are several free social media monitoring tools online that you can use to find ideas for content such as Google Trends, RiteTag, and TweetDeck. This makeup brand has an outstanding social authority and a bunch of top trending hashtags for the makeup/cosmetics category.
  • MARKETING INSIDER GROUP  |  WEDNESDAY, OCTOBER 11, 2017
    [Social Media] Why Your Ecommerce Brand Needs to Start Producing More Video
    As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […]. In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] Leads, Contacts, Accounts, and Prospects – Making Sense of It All When Using CRM and Marketing automation
    Create a blog, send them videos, interact on social media. Let’s talk about CRM objects for a minute. If you look at most major CRMs like Microsoft Dynamics or Salesforce.com , you’ll notice a few different objects: Leads, Contacts, and Accounts. But then look at marketing automation like Lead Liaison and you’ll see one object: Prospects. Does this mean that the two systems are incompatible? Not at all. This is where Account Based Marketing (ABM) meets Inbound Marketing.
  • ABERDEEN CMO ESSENTIALS  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] Are Marketers Ready for Artificial Intelligence?
    for example) and unstructured data (all the relevant things that people might share on social media, for example). No matter how much social listening you are doing or how industriously you are logging chats between customers and your support team, if you can’t access and leverage that data as easily as you might current customer spend or date of last sales contact, it’s just not useful.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] Keys to Developing a B2B Digital Marketing Plan
    For instance, you may discover that customers in one segment are more likely to respond to explainer videos whereas another segment responds better to social media marketing. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] How to Determine Your Monthly Marketing Budget
    Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. Disciplined marketing teams are well-aware of their monthly, quarterly, and annual marketing budgets and spend.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] The Art of Developing a Marketing Budget
    Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. The art of budgeting can be tricky. Companies are often lax about defining a specific marketing budget number and sticking to it, and this makes managing to a number very difficult.
  • NAVIGATE THE CHANNEL  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] How Much Can You Automate Your Business in 2017?
    Social Media. The dirty little secret of social media is this – your initial interactions should be automated. Schedule relevant social media posts for holidays or sick days and save your real energy for those close interactions that close sales. Uncategorized Email Automation marketing automation Social Media Automation
  • BIZNOLOGY  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] It’s not what Dove meant, it’s what people see
    This was an example of cross-cultural confusion but that didn’t mean a thing when victims of actual suicide and the people who love them saw the ads on message boards and social media. Dove ad screen capture via @NaytheMua. Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] How to save your content marketing strategy from self-destruction
    Grab your ideal reader/viewer/listener with unmissable, thumb-stopping headlines that stand out in the endless social feeds and search results pages of the internet. Then you have metrics from search and social media, indicating what people respond well to and what they’re searching for online. Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity.
  • MODERN MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] 11 Marketing Books Every CMO Should Read
    Although we receive the majority of our news through sound bites and social posts, there’s nothing quite like sitting down with a good book to learn new perspectives on such a dynamic field. Jay Baer explains the reality of customer service today: that marketers should spend more time interacting with consumers on social media, not through phone or email. It’s safe to say that marketing isn’t the same industry it was even five years ago.
  • KEO MARKETING  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] Building a B2B Marketing Budget
    Review their websites, follow their social media accounts, talk to your sales representatives who get first-hand information from the field. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • OKTOPOST  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] Why Effective Social Media Management Starts and Ends with Campaigns
    They make you go through the process of researching your market, establishing clear goals and objectives, articulating compelling messaging and buyer personas, … Social Media Marketing Social Media CampaignLet’s talk about ‘Campaigns’ – a term, which in the B2B marketing world, guides almost every activity you do. Good marketing campaigns force you to back up your activities with a coherent plan.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] Whet restaurant customers’ appetites with smart list management
    Build a landing page designed to collect contact info, and use social media to direct followers to it. As a restaurant owner, you probably already collect customers’ email addresses. But are you using email marketing to its full potential? That is, are you growing your list as rapidly as you could be? Are you sending the emails your customers want? And are you segmenting your readership to better serve the needs of various groups?
  • SNAPAPP  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] From a Marketing Expert: The Millennial Impact on B2B Buying Committees Is Real
    Their terms revolve around social media – your company’s social presence, i.e. does it feel right, and the social business conversation between them and their peers. . In the SnappApp study, social media, at more than 33%, represented, far and away, the most popular form of B2B product research by millennials. The operative concept here is marketing to millennials on their terms – based on trust and social interaction among their peers.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 10, 2017
    [Social Media] How Mobile Will Revolutionize Your B2B Marketing Strategy
    You can also encourage them to interact with your social media accounts before they even leave your table by accessing them on their phone. He writes about technology, marketing, and social media for the aspiring entrepreneur. Guest post by Nick Rojas. Google recently announced that over 50% of searches globally happen on mobile. Reports argue that in the U.S this number is higher, nearing 60%, with certain industries reaching up to 72%!
  • CONTENTLY  |  MONDAY, OCTOBER 9, 2017
    [Social Media] The Great Expansion: How RBC Uses Content Across 14 Departments
    Join us for our upcoming webinar as Caroline Paxton, senior director of social media, content & strategic initiatives at RBC, shares how one of North America’s largest banks became a content marketing powerhouse. Successful content marketing is about more than just creativity. According to SiriusDecisions, 60 to 70 percent of content created by marketing departments currently sits unused. But some brands have already figured out how to maximize the value of their content.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 9, 2017
    [Social Media] Written Articles and Videos Deliver for Marketers on Social Media
    Marketers are finding use for social media in their existing strategies, but which types of content are performing best on social networking platforms? Recently, Clutch partnered with Smart Insights to gauge marketers’ success with social marketing initiatives. Statistics showed that written articles (27 percent), videos (26 percent) and images (24 percent) are yielding the most ROI on social media. B2B Marketers and Social Networking Preferences.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 9, 2017
    [Social Media] How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube
    For the largely social channels like Pinterest, as well as Facebook and Twitter, Erickson said engagement signals such as shares, retweets and pins play a large factor. According to Erickson, YouTube is more like a traditional search engine than other social channels. Kevin Drolet, founder of media agency cThru Media, said video titles should be at least five words long and include keywords at the beginning.
  • KEO MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Social Media] Top 11 AI Applications in Marketing
    Programmatic Advertising – Machine learning algorithms select appropriate media so you can target ads to the most relevant customers. Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 9, 2017
    [Social Media] 6 Common Content Curation Mistakes (and How to Correct Them)
    How to Correct : Determine the topics your social presence will center on (e.g. I follow some users who share useful content on social media. When sharing content on social, you’re serving “them” (your audience) and not yourself. When I look at an individual or brand’s social presence, I often decide not to follow if their presence is too much about them. Not everyone has alerts in place to flag when their content is shared on social.
  • HUBSPOT  |  MONDAY, OCTOBER 9, 2017
    [Social Media] 30 of the Funniest Tweets About Social Media We've Ever Seen
    And between cyberbullying on Twitter, fake news on Facebook, and too many weight loss tea ads on Instagram, it's easy to feel jaded about social media in particular. In fact, we surveyed more than 3,000 people around the world, and one-third responded that they feel "awful" after browsing social media -- with Facebook taking the crown for most awful feelings induced. 30 of the Funniest Tweets About Social Media We've Ever Seen.
  • KEO MARKETING  |  FRIDAY, OCTOBER 6, 2017
    [Social Media] Tools This Successful Marketing Agency Uses to Dominate
    Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. KEO Marketing Inc is a successful digital marketing agency serving clients around the globe, who rely on our team of experts to provide marketing services that deliver results.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 6, 2017
    [Social Media] 7 reasons why you need a social media marketing consultant
    You are ready to start implementing all those techniques you discovered from those social media gurus. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. You don’t like social media marketing. In your opinion, social media marketing is a necessary evil.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 6, 2017
    [Social Media] When Lead Management and Dating Align: Get Your Prospects to Swipe Right
    Advertising, digital content (blogs, infographics, cheat sheets), social media , and webinars are great mediums for creating awareness and attraction with prospects. Alright, alright, alright. It’s 2017 and the dating scene is now digital. With Tinder making more than 26 million matches a day, it is time for marketing and sales departments to take a play from the online dating handbook. Think about how your marketing and sales teams are engaging digitally with prospects.
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 5, 2017
    [Social Media] Sports Marketing: 7 Steps to Drive Audience Engagement
    In addition, I shared some examples of content marketing audience growth strategies for media companies in another blog post. And while that article is indeed written for media companies, many – if not all – of these techniques can also be used by sports teams. If they are on Facebook, go there, and who knows what new social channel will pop up next. Sports connect many of us.
  • KEO MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Social Media] 5 Steps to Setting a Marketing Budget
    Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. Successful marketing leaders understand the value of early planning. Aligning with sales and other internal departments to support the coming year’s business goals should be completed well before year end.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 5, 2017
    [Social Media] How Do Live Events and B2B Digital Marketing Work Together?
    Online, you can put your best foot forward and showcase your products while also offering content, resources, and more opportunities to connect through mediums like free webinars, e-books, and social media. This could be a gift card giveaway by signing up for the email list through a connected tablet at the event, following the brand on social media for a free t-shirt, or having a custom hashtag that attendees can use to get into an exclusive after party or happy hour.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 5, 2017
    [Social Media] Should you stop (organic) social media activity?
    Here’s the deal: your inability to crack the social media code and get more likes, retweets, and shares may not be you. Instead, Avinash Kaushik , a well-known analytics guru and Digital Marketing Evangelist for Google , says it’s time to “ stop organic social media altogether.” ” Avinash’s post highlights social media posts from big-brand companies and breaks down their actual success metrics (rather than just focusing on likes).
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 5, 2017
    [Social Media] 13 Marketing Tactics to Boost Your Event ROI
    There are multiple ways you can follow up after an event: email, direct mail, social media, phone calls, and online conferences. Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? Perhaps you’ve devoted days to perfecting every word and graphic for your presentation at a conference. Then, despite nailing your booth or presentation, you’ve been disappointed in the results.
  • ACTIVEDEMAND  |  WEDNESDAY, OCTOBER 4, 2017
    [Social Media] Effectively Use Account Based Marketing with Automation
    It is vital tracking goes beyond email and must utilize all channels including social media, websites, display ads, phone calls, etc. Get the Most from Account Based Marketing with Automation. For many businesses, one or two main clients can represent a significant portion of their revenue. That’s why it doesn’t make sense to use a one-to-many marketing strategy for these businesses.
  • JACKIE WALTS  |  WEDNESDAY, OCTOBER 4, 2017
    [Social Media] Ten Tricks You Need to Try!
    Try accelerators in email, social media or follow up calls. After 18 years of consulting, I have a few tricks up my sleeve. If you’re looking for better results, give these a try. Set an objective. I know I say this in every single blog, but it’s important. If you don’t decide what you want to accomplish, you won’t get results. Ideally, set a quantitative objective that ties into ROI like number of opps, leads or sales. Focus on this and it’s a lot easier to know what to do next.
  • ONALYTICA B2B  |  WEDNESDAY, OCTOBER 4, 2017
    [Social Media] Influencer Marketing: How to Measure Your Success and ROI
    In addition to this we have the newly coined concept of dark social – how can you measure something being shared in private chats on LinkedIn, Facebook, Twitter or email? Influencer marketing, while having additional intangible benefits above and beyond, must more-and-more be measured by the same metrics one would use to measure paid social media marketing activities. ” Neal Shaffer , Founder, Maximise Social Business.
  • MODERN MARKETING  |  WEDNESDAY, OCTOBER 4, 2017
    [Social Media] 4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content
    Whether you’re sharing about upcoming events or highlighting a social media contest or campaign, user-generated content can be incorporated to enhance email engagement and social campaign participation. To create buzz for your new offering, consider highlighting content from your pre-access customers or from your social influencer community. It also encourages social engagement and helps to build your brand’s social audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 4, 2017
    [Social Media] 5 Tips to Prevent a Social Media Nightmare
    In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. Simply creating a strategy for a crisis can diminish the impact and prevent it from turning into a social media nightmare. An additional way to prevent a social media nightmare is to use social listening tools.
  • BIZIBLE  |  TUESDAY, OCTOBER 3, 2017
    [Social Media] The 2017 State of Pipeline Marketing Report [Infographic]
    Email, Social Media and Content Marketing topped the list of most popular marketing channels. How are B2B Marketers driving revenue? That’s the ultimate question we answered in the 3rd annual State of Pipeline Marketing Report , through a variety of questions surrounding Marketing in 2017. Over 300 marketers answered questions about the channels they use, how they measure success, their top marketing priorities, and more.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 3, 2017
    [Social Media] Blog2Social makes bloggers a marketing one-man band
    To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. And, Blog2Social will automatically turn your blog post and images into the optimal format for each social network.
  • EVERYONESOCIAL  |  TUESDAY, OCTOBER 3, 2017
    [Social Media] Common Employee Advocacy Program Concerns We Get Asked
    We’ve been in the employee advocacy and social selling space for quite some time now and have worked with 100+ companies that include Adobe, Dell , Coupa, EA Sports, Yahoo. These sessions are important as we essentially teach our prospects about the importance of having an employee advocacy and social selling program in place. Our social networks are blocked at work…”. Looking for sample social media policies? Here are 7 social media policy samples.
  • KEO MARKETING  |  TUESDAY, OCTOBER 3, 2017
    [Social Media] Account Based Marketing vs. Lead Generation: Which Generates Better Results?
    Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 3, 2017
    [Social Media] 6 Underrated Elements of Successful B2B Social Media Strategies
    There is a misconception that B2B social media strategy is easy to develop and implement. While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. A few weeks ago I overviewed 7 Essential Steps In Developing A B2B Social Media Strategy.
  • OKTOPOST  |  TUESDAY, OCTOBER 3, 2017
    [Social Media] The Missing Piece of Marketing Automation: Social Media Data
    You’ve heard about it, you know marketers who swear by it, and perhaps you use it yourself. I’m talking about marketing automation – one of the biggest, most valuable technologies that sometimes gets marketers thinking, what is this all about? To put your mind at rest, marketing automation is defined by Marketo a technological platform that … Marketing Automation Lead Generation Lead Nurturing Lead Scoring
  • WEBBIQUITY  |  TUESDAY, OCTOBER 3, 2017
    [Social Media] 11 B2B Content Marketing Mistakes That Can Sabotage Your Strategy
    Maximize its potential and ability to generate conversions for your business by reposting it to various sites/social media accounts so that it can be seen by more people and hopefully get you more customers. Guest post by Sarah Saker. When implementing a content marketing strategy for your brand, a primary objective is engage prospective customers.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 3, 2017
    [Social Media] Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage
    While we may be in a new media landscape, mastering old journalistic principles is central to producing reliable, interesting and trustworthy content, starting right from the all-important headline. Social media channels like Twitter led the way in imposing character limits, while Facebook and Google cut off link previews after a few words, forcing content writers to make every word count.
  • SCRIBBLELIVE  |  MONDAY, OCTOBER 2, 2017
    [Social Media] Multi-Channel Publishing From Within Engage
    But as any Social Media or Community Engagement Manager knows, it can sometimes be stressful, hectic and unpredictable. In a perfect world, that’s true… but as any Social Media or Community Engagement Manager knows, we don’t live in a perfect world. With so many social media apps out there, planning tools are meant to increase your group productivity. Which social media platforms do you want to publish to next? Can you repeat that?
  • KEO MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Social Media] Considerations for Creating a Digital Marketing Budget
    Live video is more appealing to audiences: 80% would rather watch live video from a brand than read a blog, and 82% prefer live video from a brand to social posts, according to livestream.com. If you are actively engaging your social community with customized content, streaming videos, etc., Digital marketing campaigns often result in some of the highest conversions of any marketing activities. Traditional marketing tactics are no longer enough to stay competitive.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 2, 2017
    [Social Media] Why Not To Be a Data-Driven Marketer
    Scouring the web and social media for clues and then coming unstuck when some of them conflict; combing through lead lists from events , online forms, or external data vendors. Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have.
  • LEADSPACE  |  MONDAY, OCTOBER 2, 2017
    [Social Media] 5 Signs Your Marketing Database is Keeping You From Reaching Your Best Customers
    You may be engaging two separate data vendors — one for leads, the other for accounts; or one for job titles and the other for social data; etc. — while drawing on your CRM and Marketing Automation Platform, along with data painstakingly gleaned from manually trawling Google or social media profiles. This article was originally published on MarTech Advisor. Big Data overload is arguably one of the greatest challenges facing B2B marketers today.
  • INFLUITIVE B2B  |  SUNDAY, OCTOBER 1, 2017
    [Social Media] 10 Advocate Marketing Success Stories Every B2B Brand Can Learn From
    Advocacy ROI Advocate Marketing 101 Success Stories advocacy advocacy marketing Advocamp advocate marketing advocate marketing program Advocate Marketing Success Stories advocate rewards advocates B2B advocates B2B brands B2B marketing b2b referral program B2B referrals BAMMIES case study customer advocacy customer advocates customer engagement customer experience product reviews referral marketing referral programs referrals social media
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 29, 2017
    [Social Media] Facebook’s Algorithm: 3 Must-Know Changes
    What adaptations will you make to your social strategy ? Social Media Marketing b2b ConsumerFacebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. The name of the game for Facebook advertising is quickly becoming Facebook Messenger.
  • VIDYARD  |  THURSDAY, SEPTEMBER 28, 2017
    [Social Media] The Demand Generator’s Guide to Maximum Lead Conversion
    So go ahead and pull stats for your next strategy review, use the graphs and charts in your next blog post, or post the findings on social media. Picture this: You think you’re sitting on the hottest lead this side of the Atlantic Ocean. You’ve put your heart, soul, time, and resources into generating this one. But is it as hot as you think? Will it convert and let you retain the title of Demand Gen Superhero in the office? That’s where we come in!
  • VIDYARD  |  THURSDAY, SEPTEMBER 28, 2017
    [Social Media] 3 Takeaways from INBOUND 2017 that Impact Video in Business
    Social and video are two of the hottest topics in this conversation around customer experience (I’ll get to the social piece in the next section). Customers are increasingly moving towards social media and real-time chat messaging as a way to interact with brands. HubSpot also announced enhanced social tools as part of HubSpot Marketing Hub for interacting with audiences on Facebook and Instagram.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 28, 2017
    [Social Media] Strong Employer Brands Attract Talented Millennials in Professional Services
    Nearly 90% of Millennials indicated they would search on LinkedIn, highlighting the importance of a firm’s visibility on this particular social channel. While not as prominent as the scenarios mentioned above, making a socially meaningful contribution was also important to Millennials. Employee engagement on social media.
  • KEO MARKETING  |  THURSDAY, SEPTEMBER 28, 2017
    [Social Media] What to Know About Real Search Engine Optimization Experts
    Specialties: B2B marketing, lead generation, lead nurturing, sales strategy, marketing strategy, competitive marketing strategy, social media, search engine optimization (SEO), search engine marketing (SEM), mobile marketing,, email marketing, website design, marketing plans. Search engine optimization “experts” seem to be a dime a dozen in today’s overcrowded digital marketing space.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 28, 2017
    [Social Media] Audit Your Digital Marketing: Ways to Improve Marketing Effectiveness
    This Biznology webinar by Andrew Schulkind is about how to use a digital marketing audit to improve your content and social media marketing. . You’ve built your website, defined your editorial calendar, identified the best social media channels for your audience and you mix it all up into a nice monthly email. content, media, and channels. With a passion for true collaboration and meaningful consensus, his work touches social media, SEO, and email marketing.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 28, 2017
    [Social Media] Your Content Strategy Needs More Consistency
    An editorial calendar can do so much more than set the schedule for your upcoming posts -- it can also be a place to brainstorm ideas, plan your social media campaigns, and organize everything you’ve got coming down the pike. If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.”.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 28, 2017
    [Social Media] How to Make an Interactive Infographic (a 6-Point Guide)
    It’s no surprise when data shared by HubSpot shows that infographics are liked and shared on social media 3X more than any other type of content. . . Truth is: I could drop a million and one statistics about why it is important to leverage visual media in your content marketing strategy. . . One of the biggest challenges faced by marketers today is the struggle to produce engaging content. . .
  • ONALYTICA B2B  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Social Media] Influencer Marketing: How to Nail Your Influencer Engagement
    Influencers are human beings with emotions and interests outside of their work- Joe Martin , Head of Social Analytics and Evangelist at Adobe touches on how their approach is having email and Twitter conversations that go beyond their work with Adobe- it’s a personal exchange with both give and take. ” Tim McLoughlin , Head of Social Media, Hotels.com. Social Media Strategy to understand what channels and tactics will work best.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Social Media] Meet more new clients with these 8 tactics
    Some prefer email, others are more apt to return phone calls, and a growing number are responsive to contact made through social media such as LinkedIn and Twitter. Six: Look good on social media . of them check providers out on social media as part of making a purchasing decision ( source ). They’re often much more willing to respond to social media outreach than any other type.
  • CONTENT STANDARD  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Social Media] How to Engage Users with Snapchat Marketing
    Brands are incorporating Snapchat into their social media marketing strategies. That being said, there’s still less competition for brands than on the more popular social media sites: Facebook, Twitter, Instagram, and Pinterest. You can easily post and promote your Snapchat username across other social networks using the format www.snapchat.com/add/YOURUSERNAME. Social Media MarketingEvery time I log into Snapchat, I discover something new.
  • AVITAGE  |  WEDNESDAY, SEPTEMBER 27, 2017
    [Social Media] Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework
    ” The premise of the brief is: “The shift toward inbound marketing is forcing marketers to support continuous buyer conversations via the Web and virally through social media channels and influencer marketing. With guidance from SiriusDecisions and other analysts firms, many B2B organizations have evolved their go-to-market, messaging and content strategy. They have shifted from a product-based to a persona-based content framework.
  • EVERYONESOCIAL  |  TUESDAY, SEPTEMBER 26, 2017
    [Social Media] Why Employee Enablement is Important for Your Business
    An example is your company has a new initiative to get employees active on their social media accounts. Yet, without simple social media policies , an employee advocacy tool , and helping educate, employees may be stuck not knowing what to share, how to share, and when to share. The example of social media and employee advocacy, tool like EveryoneSocial. Employee Enablement & Your Business.
  • OKTOPOST  |  TUESDAY, SEPTEMBER 26, 2017
    [Social Media] Building a Healthy Employee Advocacy Program: Who to Onboard First?
    As with any new initiative, a successful advocacy program relies heavily on how you roll … Employee Advocacy Social Media StrategyThere’s no doubt that employees are the strongest engine behind advocating for your brand. Yet, one of the questions puzzling many companies looking to embark on an employee advocacy program is, “Where do I start? Who do I onboard first?”.
<< 1 2 3 ... 158 159 >>