[Social Media] How To Train Your Employees To Be Brand Ambassadors
    When you’re looking for ways to improve your branding and reach with consumers, some of your most important assets are (literally) sitting right in front of you: your employee ambassadors. In some shape or form, all employees have interactions with customers, be it directly (sales and customer service reps) or indirectly (developers, fulfillment workers, and.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Social Media] How to Host an Instagram Takeover in 7 Easy Steps
    Influencer marketing is a trendy topic these days, but it doesn't require a lot of work or a ton of money to harness the power of influencers on your brand's social media channels. Total social referral traffic to your website. Promote the takeover on other social media channels to get as many eyes on your campaign as possible -- especially if your brand's Instagram account isn't as developed or engaged as other channels. Social Media Daily Tactical
  • NUSPARK  |  SATURDAY, MAY 27, 2017
    [Social Media] Building a Marketing Technology Stack for Your Demand Generation Efforts
    Social media management. A social media aggregator that facilitates easy sharing on multiple networking platforms, and provides useful analytics for your accounts. Demand generation is about more than just delivering sales-ready leads for products or services. It’s the achievement of long-term market awareness and interest in your offering through the use of market research, brand positioning, industry trends and sales data.
  • DISTRIBION  |  FRIDAY, MAY 26, 2017
    [Social Media] See You At The 2017 LIMRA Marketing Conference
    In today’s highly digital society humans still crave social interaction and relationships. She has appeared on FOX, CBS, ABC, and NBC as a social media expert, and delivers keynote presentations to financial service organizations around the world. His team is responsible for all aspects of marketing from branding and traditional collateral development to web, mobile and social programs. Plane tickets booked? Check. Hotel rooms reserved?
  • BIZNOLOGY  |  FRIDAY, MAY 26, 2017
    [Social Media] Four tips to perfect your social listening skills
    Social media is more important now to businesses, and it’s an evolving part of online behavior. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services. With 79 percent of American internet users on Facebook , brands are actually expected to have a presence on social media and to use it as a way to keep their customers informed.
    [Social Media] 7 Ways To Boost Your Organic Reach On Facebook
    We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format. What does that mean for a social media marketer? Social Media Marketing b2b ConsumerYes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen.
  • HUBSPOT  |  FRIDAY, MAY 26, 2017
    [Social Media] 8 of the Top Marketing Challenges Marketers Face Today [New Data]
    To find freelancers, we recommend: Tapping into your personal and professional network by posting on LinkedIn, Facebook, and other social networks with a description of what you're looking for. Marketers might turn to colleagues, friends in the industry, and/or analyst reports to figure out which technologies best fit their needs -- only to find that feedback is spread across emails, social media, and so on from people of varied reputability.
  • EMEDIA  |  THURSDAY, MAY 25, 2017
    [Social Media] Matching Content to Your B2B Marketing Channels
    Media Buys for Relevant Channels: Check. Social Media. 74 percent of social media marketers use visual assets, over the 68 percent who use blogs and the 60 percent who rely on videos. Infographics (when done well) are liked and shared three times more than other content on social media. B2B Marketing Campaign Calendar: Check. Content Creation Schedule: Check. Now what?
    [Social Media] How To Utilize Facebook Remarketing Ads To Drive B2B Leads
    B2B Online Marketing Blog Social Media StrategiesIf you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per.
    [Social Media] Debating the Role of the CMO: Watching a Transition in Action
    Think about automation tools, data analytics, CRM, social listening platforms, SEO, location-based marketing—you get the idea. A quick look shows that the influence of social media, the ROI of retargeted ads, and the lead generation performance of personalized content have far outpaced the performance of traditional marketing campaigns of yesteryear.
  • BIZNOLOGY  |  THURSDAY, MAY 25, 2017
    [Social Media] Role of social media in knowledge management
    There are a few important similarities between knowledge management and social media. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. The good thing about this is that you can put social media to good use if you combine it with your knowledge management system or knowledge base software.
  • ACT-ON  |  THURSDAY, MAY 25, 2017
    [Social Media] The History of Spam in Marketing
    A myriad of spam types exist today, including email, social media, search engine, and more. The most widely recognized type of electronic spam is email spam, but the term can also be used to describe search engine spam, social media spam, mobile app spam, spam on blogs, wiki spam, forum spam, and many more. Social Media Spam. Are you guilty of spamming your social followers? “Two years from now, spam will be solved” – Bill Gates, 2004.
    [Social Media] MarTech 2017: Managed Machines, ABM and Other Tech Trends
    Organizations are leveraging marketing technology suites like Adobe Marketing Cloud and Oracle Marketing Cloud while continuing to leverage specialized solutions (predictive, social, work management) to fill in the gaps. Lytics , a customer data platform, acts as a hub where marketing and sales platforms (MAP, CRM, web analytics and social media management) integrate. A couple of weeks ago, we attended the third annual MarTech Conference in San Francisco.
    [Social Media] A proposed model for organizing the chaos of marketing technology
    Community — interactions with customers as a group, e.g., social media. The marketing technology landscape is big, broad, and deep. Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories. This contributes to the confusion that many marketers feel around martech.
    [Social Media] Effective Marketing Strategies for B2B Companies
    Use the appropriate social media channels. When determining effective marketing strategies for your B2B business, you cannot leave out social media. Social media platforms are perfect for promoting your content. If you are well established on social media sites and update them frequently with relevant content, you are going to build your search engine optimization efforts and rank better on Google as well.
    [Social Media] Five Crucial Tips for a Successful Boost Post on Facebook
    B2B Online Marketing Blog Social Media StrategiesIn 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. The drop in organic reach continues in 2017, with little hope of coming back up.
    [Social Media] Effective types of native advertising for small businesses
    If you don’t use social media very often, you should try to increase your activity. You should spend some time learning the ins and outs of that social media platform. Only when you’ve become familiar with how advertising and interaction work on that specific social media platform can you create effective ads. Your evergreen content is a wonderful resource for promoted posts on your most popular social media platform.
    [Social Media] Brand Journalism and the Case for Optimism
    We’ve entered a time of widespread distrust of the news media. I put my misgivings to Phil Alongi, an award-winning executive producer for NBC News who now runs a media consultancy, and to David Beebe, the CEO of Beebe Content & Co. Every brand should be always on in that sense, across social media and all channels. It pains me to admit that, although my career depends on it, I harbor a small but stubborn vein of cynicism when it comes to brand journalism.
    [Social Media] 1 Awesome Way To Create Great Content
    Ask you sponsor to socialize the program with their peers. Many organizations provide a good amount of information in new hire training and go over things like their social media policy, products, and social events.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Social Media] How to Leverage User-Generated Content in Your Marketing Strategy
    Owned Media vs. Earned Media. Different types of media can be utilized to improve your organization's value creation initiatives. One type is "owned media." This refers to the content that your organization has 100% control over, including your company's official website, company blogs, and your official social media pages. Owned media may also come in the form of case studies, whitepapers, and ebooks.
  • BIZNOLOGY  |  TUESDAY, MAY 23, 2017
    [Social Media] Be kind for everyone you meet is fighting a hard battle
    Our management team specializes in all areas of online and social media marketing , influencer outreach , content strategy , reputation monitoring and management and digital strategy. Influencer Marketing Advertising campaign Brand Influencer marketing marketing social mediaIan Maclaren is attributed, along with, Philo , Plato and Socrates , with saying “ be kind, for everyone you meet is fighting a hard battle.”
  • TERMINUS  |  TUESDAY, MAY 23, 2017
    [Social Media] Top 10 Account-Based Marketing Moments at SiriusDecisions 2017 Summit
    In case you weren’t able to attend SiriusDecisions or didn’t follow along on social media, we rounded up our favorite #ABM posts from SiriusDecisions 2017. Account-based marketing was the name of the game at SiriusDecisions 2017 Summit. From May 16th to 19th, the industry’s brightest B2B marketing and sales professionals gathered in Las Vegas for #SDSummit. One of the biggest topics of conversation at the conference was account-based marketing (ABM).
    [Social Media] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Many-to-Many: A newer approach that was formed via the social media network; it enables conversation with a large audience that may respond or may just listen. B2B marketers continue to struggle with reflecting their brand’s personality on social media.
    [Social Media] Oops! What to do when email mistakes happen
    Use social media – Consider acknowledging the error on social media to be transparent and help alleviate customer support issues. Everyone makes mistakes every now and then. When it comes to email marketing, everyone’s done it; even the big guys make gaffes sometimes. When this happens, the important thing is to take a breath and not panic. Most people think they need to send out an apology right away, but depending on the error and your audience, you may want to wait.
    [Social Media] 5 Ways To Make Your Social Media Shine at Your Next Event
    Social media is invaluable when it comes to driving conversations and awareness around your event. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create a Solid Social Media Strategy. Outline which social channels you’ll use. Have a plan for giving some social love to all your audiences.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Social Media] Nine Winning Digital Marketing Strategies From The B2B World
    Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. The rules of the game are changing, and establishing a digital presence has gone well beyond having a basic website and occasionally updated social media pages. Be human: Not just social media; be social. Use social media to humanize your brand.
    [Social Media] What’s the Best Way to Get Qualified Leads? Nothing Beats a Blog
    Sure, social media marketing and entertaining vlog posts are powerful tools for engagement. It turns out blogging continues to be the true blue way to get qualified leads. But, the blog may be your best bet for generating worthwhile leads. A recent Search Engine Journal survey asked over 230 digital marketers – the SEO specialists, […]. The post What’s the Best Way to Get Qualified Leads? Nothing Beats a Blog appeared first on Marketing Insider Group. Content Marketing
  • ACT-ON  |  TUESDAY, MAY 23, 2017
    [Social Media] 5 Assumptions That Sabotage Your Marketing
    Then there’s Netflix, the beloved media company that started out as a DVD home-delivery service. 2: Social media is always a profitable venture. There’s no arguing with it – social media is powerful. But today, social media makes changing that conversion much harder. Simply engaging on social media, however, is not enough. In fact, a lot of marketers are making some dangerous assumptions about social media.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Social Media] Clips 101: How to Use Apple’s New Camera App
    Marketers and readers agree -- videos and social media make up the next great frontier of content marketing and distribution. The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media? There are a lot of ways to create video content directly within social media apps. Here's where Clips comes in -- Apple's solution to easy social media visual content creation.
  • HUBSPOT  |  TUESDAY, MAY 23, 2017
    [Social Media] 9 Reasons Your Marketing Agency's Retainers Aren't Bigger
    I'm not suggesting you should stop building or re-designing websites, ignore search engine optimization, or social media marketing, but at a minimum, you need to be able to connect those efforts to sales. I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue.
    [Social Media] Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies
    B2B E-Mail Marketing Content Marketing industrial email marketing Social mediaIndustrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.” Here are some stats from the 2016 State of Marketing Report from Salesforce.com.
  • BIZNOLOGY  |  MONDAY, MAY 22, 2017
    [Social Media] Are you ready for GDPR, Europe’s upcoming data privacy requirements?
    The data elements likely to be at issue include a name, a photo, an email address, bank details, posts on social media, medical information, or a computer IP address. Attai LLC marketers marketing medical information name notices online forms Pauline Murphy permissions photo PlayWell posts Privacy procedures processor prospecting regulators revenue Risk security levels social media solutions storage plans subject technical elements
    [Social Media] SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales
    An analytics software provider, for example, might conduct keyword research for “analytics reports” and find the related keyword “analytics for social media.” That keyword may have multiple user intents: to purchase analytics software that provides social media tracking, or to learn how to use existing analytics software to track interactions on social channels. SEO is powerful for more than just inbound marketing.
    [Social Media] Tearing down the house: How to handle social media haters
    “Over the past several years, I’ve had two death threats and probably 5,000-10,000 hateful comments on social media. Well, when it comes to social media, there are just times I turn off the world. The post Tearing down the house: How to handle social media haters appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.
  • ACT-ON  |  MONDAY, MAY 22, 2017
    [Social Media] 7 Tips for Using Buyer Personas in Lead Nurturing
    To gain deeper insight into your buyers — and to build better buyer personas — you can hold focus groups, interview current customers, conduct surveys, or check out who’s engaging with you via social media. For example, did they find your site via social media? Picture your customers. Not just their industries and business functions. Not just their geographic locations and levels of seniority — although all of those things are important. But picture them.
  • HUBSPOT  |  MONDAY, MAY 22, 2017
    [Social Media] 15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
    The L2 report also found that among fashion and beauty brands, Instagram had firmly become the social media platform of choice -- far outranking Facebook and Twitter. Digiday recently checked in with a number of fashion and beauty social media insiders at SXSW's Decoded Fashion and Create & Cultivate events, confirming that Instagram remains a top priority in their digital marketing strategies.
  • SNAPAPP  |  FRIDAY, MAY 19, 2017
    [Social Media] An Actionable Guide to Visual Storytelling
    Thanks to mobile devices and social networks, an average user now views about 20 hours of digital media each week. . TV series' use social media content as the primary tool to reach their followers, and this poses a uniformity problem. That’s the main takeaway here: that images + text pack a much stronger punch than either media type on its own. . 15 Tools, Techniques and Examples to Help Cut Through the Noise.
  • VIDYARD  |  FRIDAY, MAY 19, 2017
    [Social Media] The #1 Sales Tool I Wish I Had
    Back then, as an account executive at a major marketing software company, I was limited to a well-defined set of tools: email, phone, social media, video conferencing, text, and in the event of an end-of-quarter emergency, fresh-baked cookies. Back in my day, we didn’t have tools like this. Never mind that “back in my day” was only two years ago—technological innovation moves like lightning.
    [Social Media] How to Launch a Customer-Centric Sales Strategy
    They can look up companies online, read reviews, ask their peers for referrals via social media platforms and more. “ We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” ” — Jeff Bezos. Customer Centricity Is More Important than Ever. It seems that it should go without saying that businesses need to be customer centric.
    [Social Media] Why Likes Don’t Matter for Engagement Metrics
    Whether you’re a regular social media user or a marketing manager, you know the situation all too well: You post a great pic, a witty joke, or a wonderfully written comment. Because Facebook’s algorithm prevents branded content from landing in your news feed organically—something the Content Standard has discussed previously—researchers hypothesized that brands often misjudge the effects of their social media efforts. Social Media Marketing
    [Social Media] How To Get Started With Quora Ads
    When you think about your marketing strategy and digital advertising , the first things that come to mind are usually social networks (LinkedIn, Facebook, Twitter) or Google. Unlike social media, where you can only see published posts, on Quora you can find out what interests people and what they are searching for and use that knowledge to create content that will help them. Like other social platforms, Quora offers marketers the ability to listen.
  • ACT-ON  |  FRIDAY, MAY 19, 2017
    [Social Media] 5 “Digital Breadcrumbs” Customers Leave for You to Follow
    5: Social media. Social media is full of digital breadcrumbs that contain many clues about how customers feel about your brand. hours on social media each day. Turn to social media to find out. Collecting social media content that includes mentions of your brand and sentiments about your company can pull together data such as complaints, questions, and positive feedback to paint a more accurate picture.
  • EMEDIA  |  THURSDAY, MAY 18, 2017
    [Social Media] Channel Campaign Timing: The 4th Dimension of Demand Generation
    Social media, email and phone are typically used by marketing teams of every size. Social Media. Social media can be a superb way to grow your email list. As you engage your social media followers with quality content and otherwise offer value on their preferred networks, you gain their trust and may leverage it to reach them in other ways. B2B Channels Digital Channels Email Social Media The Phone Channel
  • BIZNOLOGY  |  THURSDAY, MAY 18, 2017
    [Social Media] Why most B2B social media programs fail to generate real leads
    If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Did I just describe your social media program? You’ve made it to the 2 nd phase of social media participation. In most cases, unless you already have an enormous following and probably don’t need a social media lead generation program, this just isn’t true.
    [Social Media] Five Reasons to Include Video in Your Marketing Strategy [Infographic]
    Video encourages social media shares. Guest post by Adam Chapman. Usually, we try to plan through prediction. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today! Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools.
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Social Media] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas and examples)
    The winners created social media content for the company on their fabulous vacations. . The photo submissions and the winners’ GIFs were featured on a dedicated Booking.com microsite , as well as across the company’s social media channels. . Encourage your audience to participate and share a picture of their experience with you on social media. . . Happy SCUD Day!
  • SNAPAPP  |  THURSDAY, MAY 18, 2017
    [Social Media] Your Go-To Guide for Creative Summer Marketing Campaigns (13+ ideas ad examples)
    The winners created social media content for the company on their fabulous vacations. . The photo submissions and the winners’ GIFs were featured on a dedicated Booking.com microsite , as well as across the company’s social media channels. . Encourage your audience to participate and share a picture of their experience with you on social media. . . Happy SCUD Day!
    [Social Media] DSA Annual Meeting 2017: 5 Can’t Miss Events
    Achieving Social Media Zen to Generate Results. Social media is no longer an option for entrepreneurs and contractors. Shama Hyder, Chief Executive Officer of The Marketing Zen Group, will explain how you can determine the “HOW, WHEN, WHERE and WHY” for your brand as well as a “Zen” social media approach that leads to results.
    [Social Media] Survey: Marketers Want More Video. What Else Is New?
    According to the IAB , media buyers are spending 67 percent more on video marketing than they did in 2015. According to the Content Marketing Institute, only 60 percent of B2B and B2C marketers use video (compared to 83 percent and 85 percent for social media content, respectively). Shortform videos like motion graphics optimized for social have gotten more traction as cheaper investments. Brands Media survey videoLet’s play a little game.
    [Social Media] Keys to an Effective Social Media Marketing Strategy
    Integrating social media into your integrated marketing strategy is crucial to your company’s success. If you are trying to figure out marketing strategies for your business, take a dive into the world of social media. Social media has taken over, and it is only continuing to grow. The following are important aspects of your social media marketing strategy for your business. Social Media
    [Social Media] The Art of Creating an Excellent Customer Testimonial
    Guest Post by Simon Slade, CEO of Doubledot Media. You can find customer testimonials in a variety of places, the most obvious of which is social media. Simon Slade is CEO and co-founder of SaleHoo, an online wholesale directory of over 8,000 prescreened suppliers, and its parent company, Doubledot Media Limited, which provides seven different training and software applications to over a million customers worldwide. . .
    [Social Media] How customer values are transforming brands today
    Brands are under attack today from many sources, most often triggered by activists on social media. This is a new world for CEOs and CMOs, as they are grappling with whether or how to address these increasing calls to declare their position on such social issues. The failure to immediately respond to a potential brand challenge can be disastrous for a company, impacting its values, revenue, and reputation, with social media spreading the news faster than ever.
    [Social Media] How to Obtain Better B2B Marketing Leads Without Wasting Money
    Sales Alignment B2B B2B Marketing Inbound Marketing marketing strategy social media marketing StrategyWhen it comes to obtaining qualified B2B marketing leads, many B2Bs face an all-too-common challenge: their sales and marketing teams fail to jive. One major area of discord between the two groups stems from their disagreement about who (or what) makes the “ideal” B2B marketing lead. Sales teams often blame marketing for providing them with “lousy” […].
  • HUBSPOT  |  WEDNESDAY, MAY 17, 2017
    [Social Media] How to Transform Your Blog Content into Compelling Videos
    And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. And a lot of the chatter was on the subjects of video content and social media. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels. Social Referral Traffic. Social/Total Traffic %. Social Referral Traffic.
  • BIZNOLOGY  |  TUESDAY, MAY 16, 2017
    [Social Media] Five social media courses make one social media strategy meal
    Most social media marketing strategies are like my mum and me in Genova : we were supremely blissed-out happy with our experience of the authentic, delicious, “to the tooth” spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter , pasta a la Facebook , and lasagna al Instagram.
    [Social Media] Cost-Effective Digital Marketing May Require Outsourcing Your Next CMO
    Social Media Campaigner: Created collateral for the brand’s social media channels and ensured prompt response to customer inquiries and interaction. Digital marketing can be one of the most effective strategies for your brand to punch through the noise and reach future customers.
  • LEAD LIAISON  |  TUESDAY, MAY 16, 2017
    [Social Media] Why Blogging Should Be a Key Part of Your Marketing Plan
    Use your social media channels to pick your followers’ brains. Finally, use social media to promote your blog posts. Share your posts across all of your social media channels and write a short snippet of what each post is about. Did you know that 70 percent of the links that people click on online are organic ? In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead.
    [Social Media] 8 Core Benefits of B2B Content Marketing
    Successful B2B marketers leverage social media channels like Facebook, LinkedIn, Twitter, etc. By doing these things over a period of time, you will find your social following growing and more avenues where valuable conversations are happening. Many of us have seen the impressive numbers around B2B content marketing usage.
  • LEADSPACE  |  TUESDAY, MAY 16, 2017
    [Social Media] How To See Through Your Sea Of Data — And Find Your Ideal Customers
    This can include first-party data from their CRM, Marketing Automation Platform and event forms; and third-party and unstructured data from sources as varied as data vendors, social media and Google searches. Among the most perplexing challenges facing demand gen marketers — and B2B marketing and sales more generally — is the difficulty seeing your customers through a never-ending mass of data, which only keeps growing.
    [Social Media] How Twitter Bots Taught Me about Competitive Intelligence
    So it was no surprise to me when I logged into my company’s social listening platform ready for some customer and competitive intelligence research and discovered a slew of at-mentions from a number of unsavory bot accounts promising pretty much all bodily vices in one-hundred-and-forty characters or less. ” The bots that people regularly interact with on forums, in YouTube comment threads, or on social media lack a particular level of crafting or clout in many cases.
    [Social Media] The big shift: Ads, TV, and the content monetization challenge
    Their bold style of storytelling went far beyond the cable TV channel to web, print, apps, satellite radio, social media, and podcasts. A recent New York Times article points out that TV ad spending is still probably too high and out of touch with the reality of where consumers are spending their time — online and social media. By Mark Schaefer. For decades, I’ve been a big fan of the sports channel ESPN.
  • WEBBIQUITY  |  TUESDAY, MAY 16, 2017
    [Social Media] The 28 Best Miscellaneous Online Tools for Marketers
    Sample review: “Bitly is a convenient URL shortener that allows you to include URLs in character-restricted social media sites like Twitter, or to use them as a citation in your infographics.” ” — Social Media Examiner (Productivity). Showcase reviews: Social Media Examiner (Productivity). ” — Express Writers Media Explorer. ” — Social Media Examiner (Tools). ” — Buffer Social.
  • HUBSPOT  |  TUESDAY, MAY 16, 2017
    [Social Media] How to Leverage Social Intent Data in Your Next Nurturing Campaign
    and external data (collected from activities outside of your owned digital properties, such as social media platforms, user reviews, competitor mentions). Social Media-Based Intent Data. Social media is a good place to start because there is a wealth of intent data that exists within social media platforms and much of that data is public. Social intent data includes any action potential leads take on social media.
  • KEO MARKETING  |  MONDAY, MAY 15, 2017
    [Social Media] KEO Marketing Wins Five 2017 American Business Awards Company wins for Website Design and Outbound Marketing
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound and outbound marketing, account based marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., May 16, 2017 – KEO Marketing, Inc announced today that it won five 2017 Stevie Awards from the American Business Awards℠.
    [Social Media] Personal Branding Strategy: A Roadmap for Professionals, Experts and Executives
    These experts get all the media attention, deliver keynotes at top conferences and attract the best clients. Here are a few others: Highly visible experts attract more media attention. There’s one additional tool that you will need, one that will save you a lot of time and headaches: A media kit. Here’s the media kit of Hinge’s Managing Partner, Lee Frederiksen. Step 8: Create your media kit. Set up your social media profiles.
  • LEAD LIAISON  |  MONDAY, MAY 15, 2017
    [Social Media] Social Media and Brand Awareness
    We’ve talked about brand awareness several times on the Lead Liaison blog, but today we’ll be talking about the relationship between social media and brand awareness. An Argument for Social Media for B2B Companies. Brand awareness is the result of nurturing and education, both of which can be done via social media in small, easy-to-consume spoonfulls. Why should B2B companies use social media to promote brand awareness?
  • CONTENTLY  |  MONDAY, MAY 15, 2017
    [Social Media] Why Content Strategists Take Social Shares Seriously (And You Should Too)
    ” This declaration usually comes from B2B marketers who dismiss social shares in the same way people talk about pageviews. Yet, in many ways, measuring content success on social media can be extremely valuable—for different reasons than you might expect. The way your content performs on social media is a great indicator of its overall effectiveness, including its search performance.
    [Social Media] The Real Reason Employees Aren’t Sharing Your Content
    But like any trend—technology or social—it also follows the typical S-curve of channel maturation — which means that it was most effective in its early days and has become less effective as more people jump on the bandwagon. One particularly impactful way to increase the reach and effectiveness of your content is through employee advocacy: getting employees to share your brand’s content through their personal social media channels.
    [Social Media] Does corporate storytelling work? Some mega-brands say no.
    The other factor is that with Coke’s buying power, it could create promoted content on social sites more cost-effectively then feeding their own publishing beast with original content. The amazing content team was disbanded and the social media accounts were mothballed about the same time. We gush enthusiastically for content, for social media, for brand publishing, for community, for squishy stuff like “engagement.” By Mark Schaefer.
  • ACT-ON  |  MONDAY, MAY 15, 2017
    [Social Media] Optimize Your Content for Inbound Marketing: Part 2
    Social media is fed by new, fresh, sharable content. Since the launch of Google+, many other search engines are following suit and including social signals into the way they rank content. Talk to your best customers to identify your business- and audience-appropriate social networks : They could be any combination of LinkedIn, Viadeo, Xing, Twitter, Facebook, YouTube, Pinterest, Google+, Tumblr, and many others.
  • HUBSPOT  |  MONDAY, MAY 15, 2017
    [Social Media] Social Media Copywriting: How to Compose Text for 5 Different Channels
    Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. There’s technology available, for example, to post the same content to multiple social media channels. How to Compose Text for 5 Social Media Channels.
  • SHARPSPRING  |  FRIDAY, MAY 12, 2017
    [Social Media] 9 Steps to Writing the Perfect Press Release
    Optimized for search engines and social media. Step 6: Include Mixed Media. PR Newswire found that press releases with a variety of media types get far more views than standard text releases: Where possible, supplement the text with a variety of other media types, such as: Photos. This variety can be far more engaging than just large blocks of text and can lead to more social shares.
    [Social Media] What is Dark Data and What Does It Mean for Marketers?
    This data can come from any connected device, social media, or the Internet, in general. A Plan for Dark Social. However, there is some dark data that you may want to pursue with the help of artificial intelligence, and that dark data comes from dark social. This data involves anything that has been shared on a social basis but that cannot be tracked because it was done via a private messaging channel.
  • HUBSPOT  |  FRIDAY, MAY 12, 2017
    [Social Media] 9 Clever Ways to Get More Comments on Instagram
    Like many other social networks, Instagram's algorithm changed. This could make it tougher for social media marketers to get organic Instagram posts seen because most users miss 70% of the content on their feeds. Download our social media content calendar to keep track of what you're posting across other social platforms so you're not repetitive and you're covering all of your bases.
  • HUBSPOT  |  FRIDAY, MAY 12, 2017
    [Social Media] 7 of the Best Mood-Boosting Websites We Could Find
    In a study conducted at Indiana University Bloomington, participants reported “ fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online media than before. ”. Nick Carney , Social Media Marketer: Sometimes, there are days when you just need a win -- something to pick you up and carry you through the rest of the day. I will never forget the day I learned that watching cat videos is proven to enhance your mood.
    [Social Media] Marketing Metrics that Matter [VIDEO]
    Direct traffic, organic traffic, referral traffic, social media traffic are just a few. Another type of visibility metric are social media followers by platform. Now, the reason this is an interesting metric to track is because we know from our other research how much social media plays in terms of driving visibility to you and your firm. I’m talking about the type of PR that we call guest blogging or earned media coverage.
    [Social Media] A 3-Step Data-Oriented Approach to Effective Influencer Marketing
    Hint: it would, and every influencer has multiple “twins” on social media today). Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal.
    [Social Media] Your Content Strategy Should Include Your Entire Organization: Part II — Collaborating with the Social Media Team is Vital
    Whether it relates to a burgeoning content strategy or social media marketing campaign, the quest for a new, bold approach can often take up as much time as the original marketing initiative. You don’t always need some “outside the box” content program or ingenious social media marketing ploy to do your job well. Sure, sales can do their thing independently and the social media team can operate without the input of content marketing.
    [Social Media] Internet founder speaks out on AI fear, the singularity, and beautiful robots
    ” The internet founder paused at this point in his presentation to slam social media. “Is the social networking idea actually working? By Mark Schaefer. It was quite a thrill for me to hear Sir Tim Berners-Lee speak before a capacity crowd at Dell EMC World in Las Vegas. Berners-Lee is universally regarded as the founder of the world wide web and is also the director of the World Wide Web Consortium , which oversees the continued development of the Web.
    [Social Media] The 12 Best Special-Purpose Business Software Tools
    ” — Orbit Media Studios. Showcase reviews: B2B PR Sense Blog, Orbit Media Studios, RazorSocial. ” — Social Media Examiner. Showcase reviews: Social Media Examiner. Orbit Media Studios. Social Media Examiner. 26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: 36: The 17 Best Social Media Management Tools. #37:
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Social Media] Here's the 2017 State of Digital Marketing [Infographic]
    There's social media, there's SEO, and there are the analytics that come with both. Among them were statistics on PPC spending -- which ranges from $50 to $5,000 -- and data showing that Facebook is still the preferred social media channel for 62% of marketers. Digital marketing is one of those areas that's become, in a way, all-encompassing.
  • HUBSPOT  |  THURSDAY, MAY 11, 2017
    [Social Media] The Best Advice for Marketers in 2017: Insights from 11 Experts
    Today, your marketing mix should include social media, SEO, influencers, PPC ads, a mobile-first mentality, segmented and transactional email, remarketing, content marketing, detailed buyer personas , big data, analytics. Continually reassess what you’re using and doing because online marketing, social media marketing tools, and audience preferences change faster than you realize. Forbes named her the most influential woman in social media.
  • PUREB2B  |  WEDNESDAY, MAY 10, 2017
    [Social Media] What Demand Marketing Really Means
    This is where initial efforts include media coverage, thought leadership, and subject matter expertise. Afterward, you collect leads from the demand you’ve established through lead generation tactics such as content marketing, SEO, email marketing, and social media. Then there’s integration with social media. Can your website be found through various social media channels?
  • ENGAGIO  |  WEDNESDAY, MAY 10, 2017
    [Social Media] Use These 8 Sources to Learn Everything About Your Target Accounts
    Social media. Social information is pure gold. Monitor social networks and participation in online forums, something social monitoring tools could help with. 76% of CEOs feel it’s important to be active on social media – don’t miss out on their insight. Magnum P.I., played by Tom Selleck in the 80s had an awesome life.
    [Social Media] Automating Your Healthcare’s Referral Marketing
    Let’s start with social media automation. This practice can also help grow your social following naturally with other healthcare experts. When he isn’t working, he writes about education, social issues, and video games. When it comes to marketing your healthcare business, there are two primary goals: to attract new clients to your practice and to acquire referral patients from other healthcare professionals.
    [Social Media] Online Marketing Strategies of Successful Companies
    They leverage social media. When you start social media accounts and update them with exciting content that fits each platform, you are going to improve your SEO as well as connect with your followers. They also invest in their online marketing strategies by pushing their content, social media posts, and information about their products and services on relevant websites and social media pages.
  • VIDYARD  |  WEDNESDAY, MAY 10, 2017
    [Social Media] Startup Marketing: The Trick to Maximizing Growth with Minimum Effort
    Get a comprehensive rundown of 58 tools for startups from Hubspot from social media to website optimization and even conversion rate optimization or check out this infographic for the ultimate small business marketing tech stack. As a startup marketer, you’re probably keen on one major thing: maximizing growth with minimum effort. It’s simple math really: startups, more than any other type of company seem to have the biggest dichotomy between growth goals and resources available.
    [Social Media] How to get on Influencers’ Radars
    It’s very easy to get caught up in thinking of influencer marketing as a straight forward linear process, or a tactic similar to the likes of social media advertising- it isn’t. Light social media touches. An effective way of doing this is by making light touches on social media. It’s so easy to become obsessed with all things social media, particularly in the influencer marketing sphere.
    [Social Media] How to bootstrap your influencer marketing program
    You must have a strong social media marketing and content marketing plan already in place. Since influencer marketing campaigns usually have a social media component, it’s not advantageous to have one without the other. Leverages social and content marketing : i nfluencers amplify what you’re already doing on social media or in content marketing, allowing you to get a higher return on investment from these efforts.
    [Social Media] The raw truth about “I work harder than you”
    She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go with it) have no idea what it means to be “exhausted from work.” scarce social streams?). In fact, while my friend was working just as many hours as I was (or more) she still found the time for social activities, friends and parties, and exercise. By Brooke B.
  • ACT-ON  |  WEDNESDAY, MAY 10, 2017
    [Social Media] Six Key Components of a High Performance Marketing Plan
    The next layer to connect to the backbone platforms is channel technology, such as ad platforms or social networks. For example, if your company is not yet engaged on social media, maybe that’s the big idea that you’ll advocate for in the plan. The drastic transformation of the customer journey means buyers are now in the driver’s seat. Not only that ‒ they’ve taken the wheel and they’re steering the course.
  • HUBSPOT  |  WEDNESDAY, MAY 10, 2017
    [Social Media] The Scarcity Principle: How 8 Brands Created High Demand
    Ephemeral social media app Snapchat's parent company, Snap Inc., There were never announcements in advance of the arrival of Snapbots -- most awareness was generated on social media channels , and huge lines of people would queue hoping to purchase Spectacles before the Snapbot ran out of stock for the day. Blog posts and social media comments about the unique selling approach helped fuel even more interest in the products.
    [Social Media] 57 marketing stacks and 21 essays from the 2017 Stackies & Hackies
    The top three winners of the Hackies were determined by the number of social media shares those essays received — plus we also gave out an Editor’s Choice award to the one our editorial teams liked best. Here at the MarTech conference in San Francisco , we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community.
  • CONTENTLY  |  TUESDAY, MAY 9, 2017
    [Social Media] Flowchart: Should My Brand Hijack This Twitter Trend?
    Once you print this flowchart out and tape it to the forehead of your 23-year-old social media manager, you’ll never have to worry about a tweet gone wrong again. Brands Social flowchart TwitterEvery day, a new Twitter hashtag magically emerges and fills our lives with something unexpected. Sometimes they’re funny, sometimes they’re a little dark and confessional, but they always seem to connect strangers.
  • BIZNOLOGY  |  TUESDAY, MAY 9, 2017
    [Social Media] Win lifestyle influencers over with generosity and attentiveness
    If you read last months article in the New Yorker, #Vanlife, The Bohemian Social-Media Movement , you’ll quickly learn how much work goes into taking Instagram selfies of your leisure, surf-obsessed, life living in a van with a super-hot lover. Content Marketing Digital Marketing Influencer Marketing Internet Marketing Public Relations Social Media Marketing AdWords Alphabet Inc. It takes a lot of money to give you license to treat someone like crap.
  • EXO B2B  |  TUESDAY, MAY 9, 2017
    [Social Media] Snapchat in B2B marketing: is it possible?
    As B2B marketing professionals and social media specialists, we obviously had to write about it. According to a US study by Media Metrix: 8% of Snapchat users are between 18-24 years. The 25-34-year-old age range segment is the biggest for social media such as Facebook, Twitter, Instagram, Google+ and Pinterest. According to a study by Media Metrix, 38% of 25-34-year-olds use Snapchat in 2016, against only 5% in 2013.
    [Social Media] Carthage must be destroyed – and Facebook competition too.
    For years, I’ve tried to push back against the narrative that this or that social network is “winning” or “losing” against other networks. In other words, fake social media news. Facebook is out to get all of the other social networks. This model has led Facebook stock to soar, put it at #157 of the Fortune 500, and ranked the social network as the #3 fastest growing company in the world. Facebook buried Larry Page’s misguided attempt to enter the social arena.
    [Social Media] The Eight Best Online Tools for Sales Professionals
    Though these apps are designed primarily to improve sales productivity, they also support alignment by helping marketing teams supply their sales counterparts with the right social, email, and product/service content at the right time. A “smart” address book that works across multiple platforms and devices, deduplicating contacts, keep contact records and schedules in sync, and including social media account information for contacts. Social Media Explorer.
  • KAON  |  MONDAY, MAY 8, 2017
    [Social Media] Kaon Interactive Wins Three Awards at DxMA Global Marketing Summit!
    Award categories included social media, product launch, mobile app/interactive, website, and many others. Earlier this week, Kaon had the pleasure of sponsoring DxMA’s global marketing summit which highlighted disruptive technology talks and global market briefings. Leaders from more than 50 diagnostics companies were present and many led captivating talks.
  • CAPTORA  |  MONDAY, MAY 8, 2017
    [Social Media] Marketo Summit 2017: A Product Manager’s Recap
    This session was led by Bryan Srabian, the Giants’ VP of Brand Development and Digital Media, and he shared some really interesting insights on how he’s evolved the customer experience to meet the technological and creative demands of Silicon Valley. The introduction of social media engagement within the stadium itself, as well as personalized certifications and games make the entire outing memorable, thereby encouraging the fan to make return visits.
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