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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

In the last several years, SMS marketing has become an intriguing channel used to enhance the efforts of email marketing to provide brands with the opportunity to create unique customer experiences. By gaining the trust of your subscribers over time, email marketing can also help encourage SMS messaging sign-up.

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? Both platforms have benefits that the other doesn’t.

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Using HubSpot Workflows to Empower Sales with Internal SMS

SmartBug Media

Here’s how it works: Leveraging HubSpot Marketing Workflows , craft an enrollment trigger that meets your requirements. In the example here, I selected if the HubSpot Owner of the lead is Jen Spencer, send an internal SMS to my cell phone number. Of course, this doesn’t work if you go overboard. Call [[ contact.phone ]].

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Crisis Communication Strategies: Navigating Challenges with Email & SMS

Vision6

This article will explore what a crisis communication plan entails, how you can integrate email and SMS into your crisis communication strategies, and how you can leverage the Vision6 platform to do so, with real-life examples. Using reliable communication systems like SMS and email is essential for quick and easy messaging.

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Using HubSpot Workflows to Empower SDRs with Internal SMS

SmartBug Media

Here’s how it works: Leveraging HubSpot Marketing Workflows , craft an enrollment trigger that meets your requirements. In the example here, I selected if the HubSpot Owner of the lead is Jen Spencer, send an internal SMS to my cell phone number. Of course, this doesn’t work if you go overboard. Call [[ contact.phone ]].

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SMS: A truly global marketing channel

DotDigital

SMS is a vital channel for brands looking to engage customers. Its fast-paced nature makes SMS the perfect channel for quick messages such as order confirmations and announcements. Immediate and cost-effective, the benefits of SMS are many. . In a glance: the benefits of SMS marketing. SMS marketing has a 98% open rate.

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