Remove trade
article thumbnail

Mobile Optimization by Channel: Key Tips for Reaching Your Customers

Trade Press Services

SMS: Brevity is key. SMS (or text) marketing is native to mobile devices, making it a somewhat different optimization process than platforms that are largely integrated with desktops. The post Mobile Optimization by Channel: Key Tips for Reaching Your Customers appeared first on Trade Press Services.

article thumbnail

Mastering the Art of Team Communication at Events

Lead Liaison

1: A Multi-Channel Approach At events, team members are often distributed across the show floor; sometimes because they are staffing different trade show booths, other times separated by different tasks. One team member may be networking on the show floor while the other is staffing a support desk or trade show booth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

You can utilize push notifications and SMS messaging to follow-up in a way you can be sure they’ll see. Trade Show Integration. Trade Show Integration. Trade shows have been a staple of B2B marketing for a long time. Mobile integration can improve the trade show experience.

article thumbnail

The 8 key trends shaping the future of content marketing for energy and utility brands

Tomorrow People

The benefit to using SMS is that you are able to reach your customer or target market immediately; it’s a direct link. An SMS five years ago was just words. Yet many of our clients have access to a phone, which means they have access to marketing content. And it helps that mobile technology has come on as well.

Trends 220
article thumbnail

What is marketing automation and how can it help B2B marketers?

Martech

These include, but are not limited to, website visitors, social media, paid digital campaigns, email marketing respondents, trade show attendees and purchased third-party lists. More advanced mobile marketing features include SMS/texting, in-app marketing and remote platform management from mobile devices. Predictive analytics.

article thumbnail

Here’s Why You Should Consider Text Message Marketing in Your Post-Show Follow-Up

Lead Liaison

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. You want an omnichannel approach before, during, and after the trade show. And here’s a channel you might not have thought about—text message/SMS marketing.

article thumbnail

MarTech is less than two weeks away: Thursday’s Daily Brief

Martech

For Leilo, this involves getting as many emails and SMS numbers as possible from passionate fans on social media and at in-person events like soccer matches and reaching out to them using marketing automation platform Klaviyo. Like the Trade Desk and Unified ID 2.0, Mediavine isn’t seeking to hoard a solution that seems to work well.