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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. What is SMS marketing?

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How to Connect with Your Customers Through SMS Marketing at Each Stage of the Buying Process

SmartBug Media

With SMS marketing, effective messaging requires an awareness of the stages of the buying process. In this blog post, we’ll detail the stage of customer awareness and how to market to each one by using SMS marketing. This type of customer is fairly easy to spot. SMS Marketing for the Solution Aware Stage and Beyond.

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SMS marketing is taking over

DotDigital

That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area.

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Increase Your ROI with Email Segmentation

SmartBug Media

Segmentation for your email and SMS campaigns could be viewed as complicated or daunting, but it’s incredibly important. Segmentation is the process of dividing your email and SMS lists into smaller groups based on behavior, engagement, and common characteristics. A similar mindset can be applied to your email and SMS lists.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

Send² (Send Squared) is a unique AI-based predictive marketing system that helps you determine what email, text, SMS or MMS to send, when to send, and whom to send it to. Here are nine of the top AI-based tools for marketing and sales professionals. 10 AI-Based Marketing and Sales Tools. Send² (formerly AdBase). The best subject line to use?

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Seven Event Marketing Ideas to Attract and Engage Attendees

Webbiquity

This will add a sense of urgency to your event and get people to act now, or risk losing their spot. SMS marketing. Once the early bird registrations start coming in, use those numbers to create countdown timers and live feeds on how many seats are left before the event is sold out. Direct messaging. Online forums. Social media.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

. – Conduct drip email, SMS or Facebook ad campaigns based on segments. – No support for SMS. Many consumer-facing businesses rely principally on phone calls, and increasingly chat and SMS. Web-based cookies and pixels are associated to phone calls and SMS by call tracking services (CallRail, PhoneWagon, Aircall).