Top 10 Ways To Be a Good SME

WriteSpark

But as an SME, there are several things you can do to make everyone's job easier and create a more collaborative and productive relationship with a writer. Here are my top ten ways to be a good SME: . Respect the fact that you know the product, the writer knows good writing. Don't use the writing process as a political tactic or as a substitute for the thinking and discussion that needs to happen offline for the document's topic, or worse, the product itself.

SME 139

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee the projects. The question becomes: Should SMEs write technical sales materials? It's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Lack of writing skill and training. Writing for search engines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Your SMEs are tasked with more writing, but should they actually do it?

WriteSpark

However, in most cases, these writing assignments aren't getting done--which is frustrating to both the SMEs and the content marketing managers who oversee these projects. The question becomes: Should SMEs write technical sales materials? So, it's no surprise that, in spite of an SME's interest or good intentions, a new writing assignment quickly falls to the bottom of the priority list. Lack of writing skill and training. Writing for search engines.

5 blog post ideas that take less than two hours to write

Biznology

Or client work is hitting fast and furious, and you don’t have time to write a long-form post. Do you write long, detailed emails? All you need to do is write a couple of introductory paragraphs, paste in your response, and smooth out any transitions. Depending on how long you spend formatting the post, writing the introduction, and sourcing graphics, you can finish in less than an hour. Tip #3: Interview an SME and upload the transcript. Are you the SME?

How to build a killer content team

Biznology

A content strategist understands SEO, analytics, content marketing strategies, and sales writing (yes, sales writing is its own skill set). Larger companies require additional writers who can write fast, write well, and make the reader hang on every word. They understand deadlines, know how to write, and are sticklers for detail. They will need training on the “SEO piece” (more about that later) but their writing skills are solid.

Build 121

Should You Outsource Content Marketing?

DivvyHQ

Content Marketing Tips & How-Tos bandwidth content copywriting cost effective design Designer Editing editor expertise hiring management marketing outsourcing planning process production pros and cons resources SEO sme social media subject matter experts talent time workflow writing

Industrial Blogging Lessons Learned from Working with Technical SMEs

Industrial Marketing Today

My clients often ask me to write posts for their industrial blogs. Content Marketing Industrial Blogs Industrial Marketing Blog Search Engine Optimization (SEO) Industrial Marketing SME Subject Matter Experts This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Why SEO Is Even More Important For SMEs During Coronavirus

Webbiquity

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. Guest post by Gary Sweeney.

SEO 224

How to Get Your Internal SMEs to Write for Your Blog

BenchmarkONE

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. Benefits of Your Internal Team Writing For Your Company Blog . Other benefits of having your team write for your blog are: . Designate SME and Reach Out. Write Article.

SME 75

Writing Smarter: 5 Hacks to Elevate Your B2B Content Marketing

KoMarketing Associates

When done successfully, B2B content writing can drive some impressive business results like increased search traffic, boosted social media engagement, and more importantly, conversions. When it comes to writing in the B2B space, it’s especially important to understand your audience including their role and daily responsibilities, the common challenges they face, their understanding of the topics you’re writing about, how they find information and read content, etc.

How Content Marketers Prepare To Write for a B2B SEO Program

KoMarketing Associates

SME Interviews. While a marketing overview provides the foundation, SME interviews allow content marketers to immerse themselves in material necessary for writing SEO-specific material related to complex solutions. A PR discovery deliverable is one of the first assets content marketers writing for SEO should obtain. As such, the review of their program priorities can add tremendous value when determining how to write SEO-focused material for defined target audiences.

SME 136

How to Write Creatively for a Technical Topic or Industry

SmartBug Media

In a perfect world, marketers would only write about topics and industries that are thrilling, familiar, and an effortless joy to write about. Great marketers shine when they take a difficult, technical, and even a little bit boring topic and write about it creatively and with authority. If you’re writing about a successful product, there is likely someone out there who will want to read about it, no matter how obscure or uninteresting the product may seem.

How to Write the Perfect Bio for Your CV Portfolio and Get More Work

ClearVoice

I’d say that your bio and writing samples are the two most important factors brands take into consideration when deciding whom to give assignments to. No writer likes writing their bio (which is an interesting conundrum, when you think about it). Today we’re discussing how to write a compelling bio for your CV in the ClearVoice Talent Network. You are worth being considered for their writing assignment by virtue of facts A, B and C.

Why Pairing Ghostwriters with Execs and Experts Should be a Huge Part of Your 2019 Content Strategy

Contently - Strategy

And the skills that make them a good at their jobs won’t always include writing. Let the ghostwriter have a conversation with the person they’ll be writing for so both sides can shape the story. Strategy sme ghostwriting“You’ll edit that to make me sound smarter, right?” ” That’s the most common request I get from interview subjects.

SME 63

How to Invite Subject Matter Experts into Your Brand Content Marketing Program

Content Standard

Turning to SME knowledge demonstrates to your audience that you know exactly what you’re talking about — and that your advice can b e trusted. Like all partnerships, an SME relationship is built on clear communication and effective collaboration.

SME 98

WriteSpark: Best Blog Posts about White Papers

WriteSpark

If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Top 10 ways to be a good SME. I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner. A complete and in-depth guide to writing white papers. This book presents a good overview of writing and.

Paper 131

ClickInsights: What is the biggest mistake to avoid when writing a white paper?

Ambal's Amusings

We have invited White Paper Experts to shed light on the following question: "What is the biggest mistake to avoid when writing a white paper?" Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged. How to Write a White Paper – A White Paper on White Papers. Tips on writing white papers as tips. Michael Stelzner is one of the leading authorities on the topic of writing and marketing white papers.

Paper 130

WriteSpark: Best Blog Posts about White Papers

WriteSpark

If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Top 10 ways to be a good SME. I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner. A complete and in-depth guide to writing white papers. This book presents a good overview of writing and.

Paper 120

The Freelance Writer’s Guide to Pitching

ClearVoice

In fact, a whole host of income-related issues are troubling today’s freelancers, who worry about the competitive nature of the business, if they’re being paid fairly, and where they’ll find their next writing job. If you’re a freelancer who’s trying to drum up work, pitching should be one of the top tactics you use (well, once you polish your writing portfolio ). No brand is putting a $500 writing assignment on Fiverr.

SME 83

Working with Freelance Writers: Everything You Always Wanted to Know (But Were Afraid to Ask)

Content Standard

Invest in Effective Onboarding An effective onboarding process will help writers get up to speed right away and feel confident that they have everything they need to write great content for your brand. “Why am I writing this? There are different styles of writing, too.

SME 83

How to Create Engaging Content for Technical or "Boring" Industries

SmartBug Media

However, if you’re already experiencing night sweats wondering how you’re going to write day in and day out about the world’s most technical or boring industry , I promise you, it will be OK. Sometimes, I just want to be writing about the hottest travel trends for millennials or “7 Ways to Procrastinate Better” because it’s lively and sexy and interesting. The thing I’ve learned about writing technical content? So how do you get started writing about these topics ?

SME 57

Leveraging Subject Matter Experts in Your Content Marketing Strategy

Content Standard

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails. the next step is to schedule interviews for your SME and content creator to discuss the topics.

SME 62

E-A-T vs. YMYL: What You Need To Know for SEO and Content Marketing

Marketing Insider Group

However, this doesn’t mean that all high-quality content is from well-tenured subject matter experts (SME). For example, moms who write about childcare have real-world experience without a degree in early childhood development.

SME 229

Best Practices for Today’s Virtual Events

thePoint

One challenge all marketers face when trying to write white papers or case studies is getting a SME to either write a paper or sit down long enough and often enough to share the knowledge required. Writing is the easy part if you have the actual content knowledge.

How To Work with Subject Matter Experts In A B2B Content Marketing Program

KoMarketing Associates

How to Write Like a Pro in a New Content Niche by Neil Patel. So, let’s go to the world of disaster recovery for a minute and I will walk you through how to prepare for the thirty minute SME interview. The one challenge we might get hit with is the marketing team can’t write this type of technical content. I send these questions over to the SME at least two days in advance.

SME 191

How Small Businesses Can Take Advantage of the Australian Stimulus Package

Hubspot

You’ll also find a summary of timings at the end of this page, where the implementation dates of each initiative are listed in accordance with government guidelines at the time of writing. Increased instant asset write off — Immediately, with deductions to be included in 2019-20 tax returns.

7 Tips for Mastering Subject Matter Expert Interviews

SmartBug Media

Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. Others can be excruciatingly reserved, making it difficult to get the information you need to write your article.

SME 64

What is a copywriter and do you need one?

Integrated B2B

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. We need to be ready to be critiqued and questioned about our writing decisions. Want me to write for you?

SME 52

How to Vet a Freelance Writer

nDash

The industries and niches they write for. Qualifying freelance writing candidates means you’re ensuring they align with your company 100%. Or you might need a freelancer to write white papers and learn they have expertise with email conversions.

SME 52

10 Tips to Overcome Blogger’s Block

Content4Demand

Eastern Daylight Time as I write this, and the blog meter is about to hit two million blog posts written today already. Tip #2: Write About What You Know. Tip #3: Write About What You Don’t Know. It’s difficult to come up with hundreds of topics to write about in the course of the year. If you interview an SME, consider writing the blog post as a Q&A that includes your questions and the interviewee’s answers. Write posts.

How to Budget for Your Content Marketing in 2020

Marketing Insider Group

These may include dollars for trade shows where company subject matter experts (SMEs) lead sessions, partnering with industry publications for sponsored content or fronting the costs for an SME to write a book. Budgeting is never a fun process. It can be stressful and chaotic.

Budget 193

Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

As a content marketer, I rely on interviews with subject matter and industry experts to develop authoritative, recognizable writing that stands up to the competition in an increasingly crowded digital space. Informal interview: Discussion with an SME or other thought leader that can be used to inform content discovery/tone of voice for a ghostwritten piece of content. As features editor of my high school newspaper, I thought I was a pretty big deal.

SME 189

How to establish a voice of authority in a blog

Chris Koch

You have to establish authority through the writing voice that your SMEs use in their blogs. It would be wonderful if your bloggers were the only experts writing about their fields. But most likely, there are already other experts out there who are more expert and write better than your SMEs. If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. A few weeks ago, I wrote a post about how to get others to blog.

SME 138

How To Solve the Biggest Content Marketing Challenges

Marketing Insider Group

Then we execute on it by using our own subject matter expert (SME) writers, SEO optimization best practices, and buyer’s journey funnel goals. For example, we write for a lot of software as a service (SaaS) companies. Content marketing is a journey, and it’s not easy.

If You Blog And No One Reads It Does It Really Matter?

Marketing Insider Group

If you write a blog post and no one reads it, did you really write it? Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand. Check marks (for a marketing plan execution to-do list) and editorial high fives are given when someone writes a blog – whether or not anyone reads it.

Content Marketing for Engineers

Industrial Marketing Today

is the driving force behind this effort where 14 in-house engineers write 73 different blogs. If you are on LinkedIn, head over to either the ASME (American Society of Mechanical Engineers) or the SME (Society of Manufacturing Engineers) groups and do a search for skills shortage. I’ll go out on a limb and state that content marketing for engineers is different.

How to Make Content Creation Services Work for Your Agency

nDash

Outsourcing the writing process creates an extra degree of separation in your client relationships. And now you’re left to find ways to fit freelance content writing into that budget—without destroying the margins on your services. Research processes that include SME interviews.