nDash

JANUARY 6, 2021

How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Today, there are 5 content marketers working to execute a strategy that’s broken into two dimensions—vertical and product. Epsilon faced this exact problem in 2018.

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

Content4Demand

JANUARY 15, 2021

Some content may be usable with only moderate refreshing, reversioning, revising or additional information—updating that may only require an SME call or a little more research. Reversion usable assets for different personas, buying stages, different vertical markets. Some content may be usable as is, with absolutely no changes.

SME 66

SME Content Cross-Selling Webinar Metrics 66

Tony Zambito

MARCH 18, 2012

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years. begin to appear every 3, 6, 9, or 12 months.

SMB 100

SMB Enterprise Management SME Work Management 100

nDash

NOVEMBER 7, 2018

SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. In the vast majority of cases, an influencer will be someone outside of your organization, who’s amassed a significant following and built a name for themselves within a specific industry or vertical. 1 distributor.

Communities 55

Communities Top of Funnel SME Content 55

BOP Design

DECEMBER 26, 2018

You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content. If you aren’t sure which vertical the article is going to target, ask. Prepare for the Interview. Take a few moments to prepare for the conference call or interview.

SME 48

SME Content Copywriting Paper 48

Heinz Marketing

APRIL 4, 2022

We bring a Keyfactor SME, of course, and our executives so it’s more peer to peer, but no presentations, no product pitches. Let’s talk about that executive experience and its impact vertically. It’s going to take me a day. It takes about 45 minutes. We don’t.

Top of Funnel 89

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 89

Moz

FEBRUARY 22, 2021

In my experience, well-implemented structured data is effective for websites of all sizes and in all verticals. Taking a strategic, integrated approach to structured data implementation helps SMEs to stay competitive in today’s search environment because of its scalability, versatility and measurability.

SME 62

SME CMS Development Marketing Websites Industry CMS 62

Single Grain

JANUARY 11, 2024

These SME businesses attract a diverse customer base that goes beyond just the local population: They cater to people from various socio-economic backgrounds, age groups, and even tourists or business travelers. Last Thoughts on Establishing Market Focus for Your Brand Your market focus ought to be deliberate and careful.

SME 52

SME Marketing & Strategy Paid Search Agency Small Business Marketing 52

Content4Demand

DECEMBER 11, 2020

During the webinar, Caine shared a financial decision-maker persona we developed for a professional services client that drew from respondents in four vertical markets the client was targeting. Internal SMEs helped us create the questionnaires to get started. Use as many as you can.

Research 98

Research Paid Search Agency Buyer Personas SME 98

SmartBug Media

SEPTEMBER 23, 2020

It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see. Survey your audience around topics they’re interested in, verticals, products, etc to continually gather more data for these segments. Create custom thumbnails for your videos.

Lead Generation 105

Lead Generation Generation Leads Lead 105

EveryoneSocial

APRIL 23, 2020

This isn’t ideal because we encourage users to not only share at least 50% of their content from 3rd party sources (to establish objectivity and SME-status) and to also read/learn about intel such as competitive and client news, productivity improvements, etc. …would be able to be more articulate and helpful within their roles.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Lead Scoring Lead Ranking 52

Hubspot

FEBRUARY 15, 2017

They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. For more categories, deadlines, and details, click here.

Paid Search Agency 68

Paid Search Agency Paid Content Advertising Agencies Budget Programs 68

Single Grain

NOVEMBER 18, 2019

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency.

Paid Content 106

Paid Content SME Product Tips 106

Tony Zambito

MARCH 21, 2012

While vertical segmentation is of significant help, what is paramount is knowledge of how these sub-markets and buyers within behave. The first tough challenge is realizing that viewing the SMB as a single market and that rudimentary means of segmenting by employee size and revenue figures are not going to result in the understanding needed.

SMB 100

SMB Lead Ranking Top of Funnel Buyer Personas 100

Contently

JANUARY 23, 2019

The explainer format is especially conducive to content marketing because it positions the writer as an authority figure—or, as marketers put it, a subject matter expert (SME). Their “WTFinance” vertical stands out in particular, explaining subjects ranging from compound interest to credit scores.

Media 152

Media Aggregators SME Wikipedia 152