The Strategic Value of Structured Data Implementation on SME Websites


In my experience, well-implemented structured data is effective for websites of all sizes and in all verticals.

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How to build a killer content team


Sometimes, an internal SME can act as part of the writing team. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines. Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. Does asking your SME to write blog posts fall flat, but she is willing to be interviewed for a podcast (that can turn into a transcript–which is fantastic Google -food?).

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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

As one Senior VP of Sales and Markerting in IT pointed out to me recently: “I am almost afraid to admit that we may have taken the SME (my notation: some executives refer to SMB as SME – small and mid-size enterprises) businesses for granted all these years. We never really moved beyond segmenting by employee size and revenue so we really don’t know a lot about SME’s as we should. Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden.

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How To Get To Know The New SMB Buyer

Tony Zambito

While vertical segmentation is of significant help, what is paramount is knowledge of how these sub-markets and buyers within behave. © All Rights Reserved Peter Schofield. This is part 2 of a series on the challenge of targeting SMB markets and how the use of buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the first article of this series, we visited two new realities.

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3 Questions With Michael Lewis

Blue Flame Thinking

I’m also excited to learn from all the talent at the agency and work toward becoming an SME for both financial and industrial verticals. Digital media is a passion for Michael. With more than 16 years of experience supervising accounts across a variety of industries, he’s always up for learning something new to add to his client services arsenal. This is especially true when it comes to marketing technology.

Leveraging Subject Matter Experts in Your Content Marketing Strategy

Content Standard

Building an SME Program. An example of one company with a well-developed SME program is Hortonworks, a leading provider of open source data solutions. After identifying SMEs for each vertical, the next step is to onboard these professionals and educate them on your content strategy and what being an SME entails. the next step is to schedule interviews for your SME and content creator to discuss the topics.

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Content Marketing at Scale: Aligning 8 Critical Stakeholder Groups

Content Standard

Internal Subject Matter Experts Your internal SMEs might be product line leaders, vertical industry leaders, or deep subject matter specialists within the company. Internal SME support lets you tap into the authentic voices of leaders in a given topic.

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Persona Research: Support Buyer-Focused Content with New Insights


During the webinar, Caine shared a financial decision-maker persona we developed for a professional services client that drew from respondents in four vertical markets the client was targeting.

Top Learnings Around Lead Generation from INBOUND 2020

SmartBug Media

It is also important to feature the SME from the video so you can set expectations with the audience about video quality and what they are going to see. Survey your audience around topics they’re interested in, verticals, products, etc to continually gather more data for these segments.

How Epsilon Created a Bedrock of Content for the Industry’s Most Advanced Data-Driven Marketing


How do you create content effectively when your business sells a complex set of products and services to a wide range of verticals? Today, there are 5 content marketers working to execute a strategy that’s broken into two dimensions—vertical and product.

How to Make the Most of Content Audit Results


Some content may be usable with only moderate refreshing, reversioning, revising or additional information—updating that may only require an SME call or a little more research. Reversion usable assets for different personas, buying stages, different vertical markets.

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A Content Overview for Subject Matter Experts

BOP Design

You are the subject matter expert (SME) and the marketing team will look to you to provide all the necessary information for a quality piece of content. Some SME’s like to draft outlines of the topics with clear bullet points while other SME’s will jot down a few thoughts in their notebook or notetaking software. If you aren’t sure which vertical the article is going to target, ask.

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Content Community: The Key Roles and Responsibilities


SME: Some to contribute expertise towards content, but who’s not necessarily writing anything themselves. In the vast majority of cases, an influencer will be someone outside of your organization, who’s amassed a significant following and built a name for themselves within a specific industry or vertical. 1 manager / editor / SME. “I want 10,000 tough guys, and I want 10,000 soft guys to make the tough guys look tougher!

6 Tips for Scaling Up Content Production without Sacrificing Quality

Single Grain

Here are three models that work: Internal Brand Editors, Outsourced SME Copywriters. Consider contracting out content projects to Subject-Matter Expert (SME) copywriters. If you’ve already hired an intra-organization SME editor but they’re often time constrained to write promotional content, consider partnering with a content agency. Your SME editor can propose pitches and agency authors will compose pieces to be reviewed and approved before publication.

Zenith: online advertising will exceed half of global ad spend in 2021


Zenith’s report is a clear indication that digital, and more specifically mobile, will finally emerge as the biggest vertical in advertising. This unlocks a new world of ad spend from SME’s which may see another surge in internet ad spend in the years to come.”. Online advertising will account for 52 per cent of global advertising expenditure in 2021, exceeding the 50 per cent mark for the first time, according to Zenith’s Advertising Expenditure Forecasts, published today.

Apply Yourself: 28 Marketing Awards Worth Going For


They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. It was the 2016 winner of the "Marketing Campaign of the Year SME" category. “Something that is conferred or bestowed especially on the basis of merit or need.”.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

The explainer format is especially conducive to content marketing because it positions the writer as an authority figure—or, as marketers put it, a subject matter expert (SME). Their “WTFinance” vertical stands out in particular, explaining subjects ranging from compound interest to credit scores. Let’s suppose you want to learn about Brexit. You could go to a legacy news outlet like the The New York Times and search the archives.

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