Study Shows SMB Marketers Want to Communicate Value with Metrics

Modern Marketing

Brent Leary from CRM Essentials touches on what’s behind an increased adoption of Modern Marketing in this brief video : Most SMB marketing teams are lean with budget constraints. This is one of the key reasons SMB marketers are more reliant on marketing technology.

SMB 254

What Amazon’s Marketing Strategy Can Teach SMB Owners

Single Grain

There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel.

SMB 87

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Finance platform Kabbage acquires SMB data provider Radius Intelligence

ClickZ

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. The post Finance platform Kabbage acquires SMB data provider Radius Intelligence appeared first on ClickZ. Data & Analytics Financial Services acquisitions CDP Data finance Martech SMB

SMB 73

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

Makes sense when you think about all the people scrolling through social media while at work, at the doctor’s office, or on public transportation. Often this means asking to speak offline so you can work with them one-on-one instead of in the public online arena.

Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. Like most SMBs, you pour all your energy into your work.

SMB 111

Channeling Buyer-Based Experiences in SMB

Tony Zambito

This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . We wound up having a discussion on some of things we’ve been working on.

SMB 203

Two SMB Content Marketing Strategies the Fortune 500s Can’t Afford to Ignore in 2019

Modern Marketing

Today's Davids are small and medium-sized businesses (SMB) that act as “disruptors,” while modern-day Goliaths that have been swept into the dustbin of economic history include Sears, Toys R Us, and RadioShack.

SMB 267

SMB Owners: Should You Hire a Freelancer or an Agency?

Hatchbuck

Working with Marketing Agencies. While you may give some input on the creative process and approve the final work, in the end, the marketing agency will determine your creative strategy and ad buys. . Working with a Freelancer.

SMB 104

Decrypting the B2B Sales: Enterprise vs SMB

Unbound B2B

The SMB selling process is very different from enterprise selling. Differences Between SMB and Enterprise Selling. Below are key characteristics that define b2b sales among SMB and enterprise customers: Priorities. Should You Execute SMB or Enterprise B2B Sales? SMB selling is also exhausting but if you are focused, you can deal with its rigors. If you choose to go the SMB way, the following will lead to a more successful b2b sales strategy. Introduction.

SMB 50

10 Modern SMB Marketing Campaigns That Eclipse the Competition

Delivra

To get where they are today, big companies once relied on innovative products and SMB marketing. Google used this beta to debug issues and work on improvements to its platform. Why SMB marketing strategies are essential for small businesses.

SMB 52

Marketing automation solutions every SMB should have in 2020

ClickZ

Can help guide sales and marketing teams to work together for a common goal. Boosts ROI as many automation tools do the work of a large marketing staff. If you’re interested in taking advantage of these tools , but don’t know where to start, here are four marketing automation solutions that every SMB should have in 2020. The post Marketing automation solutions every SMB should have in 2020 appeared first on ClickZ.

SMB 51

6 SMB Organization Tools to Help You Work Smarter, Not Harder

Hatchbuck

If you’ve got a team of employees working at your business, Trello can make managing everyone infinitely easier and more efficient. Another great tool for staying organized at work is Hatchbuck. Penzu is a personal organization software that works sort of like an electronic day planner.

SMB 56

Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

This is part 1 of a series on the challenge of targeting SMB markets and how the use of target buyer modeling and buyer-based marketing help organizations to grow their SMB customer base. . In the past, working with these definitions may have been sufficient.

SMB 206

Use Buyer-Based Selling To Engage The New SMB Buyer

Tony Zambito

This is part 5 and final article of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. Model Buyer-Based Selling : remapping processes is going to take some hard work.

SMB 208

MindMatrix: A Unique Marketing Automation Platform for SMB

NuSpark

Paul: How does this translate to the SMB market? They may not need all of the functionality of a robust marketing to sales automation platform but there are some basic elements that can make any SMB successful. In some cases, SMB’s just don’t want to hire internally for the skill sets that are necessary to be successful. So, marketing has a lot of work to do on the nurturing side.

SMB 159

Guide to the 6 Best Project Management Tools for SMB Entrepreneurs

Hatchbuck

To make the search for the perfect project management tool a little simpler, here are six that every SMB entrepreneur should consider using: . Asana will email any updates you need to track and stay on top of everyone’s work.

SMB 52

Moving Upmarket: SMB to Enterprise—What Does Your Marketing Plan Need?

SmartBug Media

At an SMB level, there may be one decision maker who has a budget and can quickly sign on with your product or service. At an enterprise level, you may need more documents to help gain buy-in from other team members, even though that may be completely unnecessary at an SMB level.

SMB 74

CCPA Regulation, SMB, and Ad Tech: How will they Co-Exist?

readwrite

Why CCPA will change the way businesses work. So, companies, as well as data controllers, will have to develop working mechanisms to execute these rights upon request. The post CCPA Regulation, SMB, and Ad Tech: How will they Co-Exist?

SMB 52

6 Effective tools for SMB that integrate with your existing SaaS

Biznology

As in: how can small business tools work together to get more done? The post 6 Effective tools for SMB that integrate with your existing SaaS appeared first on Biznology. These days, the buzzword is “integration.”

SMB 138

Five Findings From Forrester Consulting’s “Driving SMB Revenue In A Tough Economy”

Marketing Action

You have confidence that these tactics work. SMB use a lot of tactics. Join Act-On’s Jeff Linton in a free webinar to learn seven actionable, achievable habits that any SMB can use to drive revenue, based on this research from Forrester Consulting.

SMB 92

5 Ways SMB Business Owners Can Revamp Their Digital Marketing Strategy

Single Grain

There are some proven and established ways of making your digital marketing stand out and, with a little revamping, your SMB could be reaping the rewards of more exposure – and, thus, more sales – much more organically and profitably.

SMB 90

Breaking Down the Buyer’s Journey for SMB Marketers

Salesfusion

As a matter of fact, the buyer’s journey plays an integral role in today’s digital, multi-channel marketing world and even SMB organizations can’t ignore it. In his role as an operations manager, Mitch regularly monitors his company’s equipment to make sure everything is working properly.

SMB 76

ActiveConversion Review - SMB Lead Management

LeadSloth

Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies. The form builder works different from some higher-end systems that actually host the entire landing page for you.

SMB Marketing Automation: Getting Started with Content Strategy

NuSpark

The other issue I’ve seen with the lead nurturing concept at SMB firms is the eagerness for salespeople to engage with leads who download content, even though those prospects aren’t ready to be engaged with. How has it worked for you?

SMB 153

Ultimate Small Business Marketing Guide [Updated 2020]

SendX

Over the years we have worked with businesses of various size, industry, and stages. If you are a B2C business, it can work quite effectively in a bunch of geographies. However for interrupts to work you need to provide a bait which is valuable. Setting the Stage.

Best Tools for SMB Online Lead Generation

Leadfeeder

Leadfeeder, MailChimp and Pipedrive work in all stages of sales from lead generation to customer relationship management. If you change your processes to work with Hubspot or Marketo they offer a great user experience out-of-the-box. Here, an analogy with a Swiss Army knife works well. I’d go with Google Analytics, just because it’s simple, it’s widely used so it’s easy to find support for, it has the widest integrations and overall it works very well.

SMB 63

Six Shortcuts to Grow Your Online Business Fast

Webbiquity

Growing a business requires financial investments, hard work, business savvy, creativity, and a little luck. By hiring an agency, you’ll pay only for the work you really need, such as building a website, modifying theme files, or adding a new functionality. Guest post by Cassy Hathaway.

Online 200

[Updated 2018] Ultimate Small Business Marketing Guide

SendX

Over the years we have worked with businesses of various size, industry, and stages. If you are a B2C business, it can work quite effectively in a bunch of geographies. However for interrupts to work you need to provide a bait which is valuable. Setting the Stage.

Interview with Robert Levin

Onalytica B2B

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Rob has been helping big brands “speak SMB” since he founded The New York Enterprise Report (NYER) in 2003. YOU’VE ALSO GOT SPEAK SMB, HOW DOES THAT FIT IN?

SMB 190

Study: Social Media Affects SMB Purchasing Decisions

Hubspot

New Study of SMB Technology Buyers. A recent study by the SMB Group gathered data from 475 respondents working at companies with less than 1,000 employees. Many people still think that the heaviest users of social media skew young. In fact, according to a recent analysis completed by Pingdom , the average social media user is 35-44 years old.

SMB 49

Marketing Automation and SMBs – an Overview

B2B Lead Generation

A major factor is how marketing automation can help optimize the SMB marketers time. The marketing department at an SMB is typically small just based on the size of the business, but at the same time the customer base – the database – can still be very large and automation software can help with activities such as lead nurturing. For the SMB marketer, let’s say you have a one-person staff. If they’re working together, it’s always going to be better.

Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing.

B to B 190

Are SMBs at a Disadvantage in the Content Marketing Game?

DivvyHQ

Let’s explore how an SMB can win in the content marketing game and level the playing field. SMB executives aren’t tied down by the pressures of generating immediate profit ahead of their next quarterly earnings report. There are, however, things you can do to work smarter, not harder.

SMB 100

Marketing Automation Tactics for Small Businesses

Sharpspring

Your goals can be more easily reached if you target your hottest leads first followed by those who need a bit more work, and if you don’t invest time and energy in those leads that are least likely to convert. One-size-fits-all content simply doesn’t work in the digital age.

Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing

Crimson Marketing

That is exactly the work done by predictive analytics technology company Infer. He also explains his own prediction that this technology will soon transform business en masse, as it moves down market, into the SMB sphere.

Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Marketo

73% of marketers believe their social media marketing efforts are somewhat working for their business. Unlike traditional marketing techniques, digital marketing is not only targeted, but it also offers credible ways to measure what’s working, what’s not, and how so.

Data-Driven Marketing | How To Build And Execute An Effective Data Strategy

Marketo

Too many companies are failing to take full advantage of all the ways their data can be put to work. Measurement CMO advice data strategy data-driven small business marketing SMBMarketing teams often hear a mandate from their CMOs: “Be data-driven.”.

How to Keep Your E-commerce Site Secure Against Cyber Threats in 2020

Single Grain

But the truth is that most people don’t actually need full access to the system in order to do their work. Cybercrime is on the rise. A report from Accenture revealed that there has been a 67% increase in security breaches over the past five years.

Sites 56

B2B Marketing Survey Says Email and Twitter Work

B2B Marketing Traction

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing.

Grow Your Business | Use Effective Thought Leadership Techniques

Marketo

According to the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study , thought leadership helps professionals in a number of important ways: 5 5% of decision-makers use thought leadership content when deciding which organization to work with.