article thumbnail

What Is an SMB (Small-to-Medium Business)?

ClearVoice

What is an SMB (small-to-medium business)? SMBs are classified based on their annual revenue (under $50MM for small, under $1B for medium) or their size (under 100 employees for small, under 1000 employees for medium), depending on who’s doing the classifying. SMB is also a marketing term. Construction businesses.

SMB 52
article thumbnail

Why Every Business Needs to Create Content

ClearVoice

Word-of-mouth conversations can help, but these conversations can only do so much. For example, if you are a B2B marketer and are developing SMB content, keep in mind that searchable and findable content is likely going to yield more attention than anything else you can do. So make sure your content is search engine friendly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to start and grow a social media marketing agency

Sprout Social

Here’s a quick glance at the average number of clients by agency size, according to our report: Nearly 40% of SMB agencies average between 5-10 clients, and an additional 32% average 1-5 clients. And strong, established relationships with clientele drive referrals—90% of agencies rely on word-of-mouth or referrals to drive new business.

article thumbnail

How Your Agency Can Add Value and Minimize Risk for Small Businesses

Hubspot

One of the best ways to work with a SMB is to determine the smallest amount of money required to obtain a new lead. Create a Great Friendship Between Your Agency and SMB. In other words, when customers grow, agencies grow too. Agencies can also come at this problem another way—by starting small and iterating.

article thumbnail

The Best B2B Lead Generation Strategies for Growth

New North

Taking advantage of referral marketing Referral marketing, or the word-of-mouth initiative, is another great B2B lead generation strategy that allows you to leverage your current customer base and tap into their social networks.

article thumbnail

Making Sense of Marketing Acronyms: Part 3

Bluetext

WOM (Word of Mouth) When your friends give you the lowdown on the latest product or service, that’s WOM. SMB (Small and Medium-Sized Businesses) These are the cool, up-and-coming businesses that are killing it with fewer than 500 employees.

article thumbnail

It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

How do you accelerate that virtuous cycle of word-of-mouth — or, word-of-keyboard, as the case may be — to win more customers and make them happier customers? And these stacks are growing, even in the SMB space. Increasingly, a key part of the answer is: an integrated ecosystem for your tech stack.