Remove viral
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The SMB Landscape for 2023

ClickDimensions

That is a lot of information to take in at once, however, what these stats show is that SMBs are the life force and foundation of the business world. These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023.

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3 Ways SMBs can improve customer retention and avoid churn

ClickDimensions

Download our latest eBook “ The Marketing Survival Guide 2023 ” to find out more about Viral Marketing, Sales and Marketing Together, Sales Automation and Omnichannel Marketing.

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How to Do Sales Prospecting the Right Way

Salesforce Marketing Cloud

Hype them up Everyone wants to go viral. If it’s a small or medium business (SMB), then set up Google alerts to learn about their press, and devour everything they put out there about themselves. Follow the prospect’s activity and help drum up engagement. This is a great way to show that you’re interested in your prospect’s ideas.

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What the BlackBerry Twitter debacle taught us about social media

Biznology

there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. You’ve got a lot better chance of winning hearts, minds, and customers via viral content marketing. While it may seem like a simple mistake (and we’re sure it was!), Display Posting Discipline. Brand integrity is really important.

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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Also, MailChimp is now known to be used by large corporations (they focus on SMB market) therefore the data may not take into account larger organizations. It’s easy to say that B2B and B2C email patterns are similar, but without seeing the data underlying that assumption I’m very skeptic. United States License.

Planning 100
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New Developments in B2B Loyalty Marketing

Biznology

Financial services and telecom have also done well with frequency marketing programs in SMB, examples being American Express OPEN, the MasterCard Business Bonus program, and Verizon’s BusinessLink. Staples, for example, runs a thriving Business Rewards program targeted to its small-medium business customers.

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Marketing Automation Monday is Here!

The Effective Marketer

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. One of the interesting points raised during the discussion was about content creation.