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The SMB Landscape for 2023

ClickDimensions

These past few years have led to drastic ups and downs within the SMB world, so let us take a deep dive into some hardcore SMB stats, landscape predictions, and changes in 2023. One of the most significant stats which SMBs should be aware of in 2023, is the growing importance of customer relationships and retention.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . Enterprise marketing strategy is a different beast compared to SMB and MM marketing approaches. Here are three ways you can ensure success for your team. Personalize at scale.

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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. Connect the Dots for Enterprise Marketing Strategy Success Enterprise marketing strategy is a different beast compared to SMB and MM marketing approaches.

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Unbounce Conversion Intelligence™? Platform: Meet Your New (AI-Powered) Marketing Team

Unbounce

The Unbounce Conversion Intelligence Platform expands the company’s offerings beyond landing pages to meet the needs of SMBs aiming to level up their growth. The platform pairs a marketer’s intelligence with machine learning to increase the conversion rates of marketing campaigns at every touchpoint. ”

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6 Steps in Developing a Data-Driven CRM Strategy

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Plot Out the Customer Journey In order to manage customer relationships, you need to know every step of the customer journey, starting from the very first touchpoint. When mapping out the customer journey for your CRM system, consider the following questions: Which team or system is interacting with the customer at specific touchpoints?

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Unbounce Acquires U.S.-based Marketing Analytics Platform, LeadsRx

LeadsRX

Founded in 2015 in Portland, Oregon, LeadsRx helps marketers understand the value of each customer touchpoint across digital, radio, TV, podcasts, streaming services, and other advertising channels, allowing them to better optimize their conversion paths, ad spend and ROI. About Unbounce.

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Key Findings from the 2021 ANNUITAS Enterprise Marketing Automation Platform Analysis

ANNUITAS

The goal of enterprise Demand Process is to orchestrate all sales and marketing interactions, ensuring every touchpoint is right place, right time, as much a possible, while moving the customer through initial Engagement, Nurturing, and ultimate Conversion. ADOPTING ENTERPRISE DEMAND PROCESS.