The future of martech apps is happening in SMB and the mid-market. Here’s why.
chiefmartech
MARCH 4, 2023
But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. ”) Another 24% — 1 in 4 — plan to switch out martech vendors. This aligns with similar findings from my friends at martech.org in their annual martech replacement survey.) Memo to self: time to create the 2.0
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