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The future of martech apps is happening in SMB and the mid-market. Here’s why.

chiefmartech

But the real sweet spot for martech and salestech innovation seems to be in upper-SMB and the mid-market. ”) Another 24% — 1 in 4 — plan to switch out martech vendors. This aligns with similar findings from my friends at martech.org in their annual martech replacement survey.) Memo to self: time to create the 2.0

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How to Calculate Total Addressable Market and Perform TAM Analysis

Zoominfo

A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. They may conduct email or phone surveys, analyze other research and make more educated assumptions, but the cost will be much higher. I can calculate TAM for my lemonade: 1,000 vendors multiplied by $1500 equals a total market of $1,500,000.

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. This consists of vendor and third-party content.

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Marketing Automation Vendors Are Not Delivering On Marketers’ Needs For Reporting And Analytics. Here’s Why.

InsightSquared

This is what the findings were in a study done by Heinz Marketing and InsightSquared titled, Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer? The key purpose of a MAP is to deliver personalized messaging and MAP vendors are excellent at this.

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3 observations from 2023 to help you in 2024

Martech

Whether you’re an SMB, a mid-market firm or an enterprise company, it’s never too late to increase personalization, dynamic messaging, or data activation at scale. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey 3.

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4 Consumer Privacy Tactics To Win Over Mistrustful Customers

Salesforce Marketing Cloud

Mistrust is the new attitudinal default, and it shows up repeatedly in consumer surveys. However, our own Salesforce surveys show clearly that consumers are willing to share data comfortably as long as certain conditions are met. In this primer, learn what GDPR, CCPA, and other laws might mean for your SMB. consumers were 1.5X

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Fresh Insights in Selling to SMBs

Biznology

Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

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