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70% of SMB marketers willing to pay more for tools with AI/automation

Martech

Artificial intelligence remains a big draw with SMB martech buyers: 70% say they’d pay more for a marketing platform that gave them access to AI or automation tools, according to a new study. Forty-six percent of SMB marketing leaders admit they only have a beginner’s knowledge about the benefits of the technology. Top use cases.

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This week’s AI-powered marketing technology releases

Martech

vcita , is adding BizAI to its SMB-focused technology platform for SMBs. Rasgo AI thinks and acts like a business analyst and is able to automate and perform time-consuming low-value tasks. Vibes’ Nexus adds AI-powered automation and optimization to the company’s intelligent mobile engagement platform.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Firmographic attributes include enterprise versus SMB, as well as predefined industry categories. Other add-ons include a variety of advanced analytics and reporting tools, Mobile Push Messaging and SMS Messaging , and more. If not, tightening up your approach is a good first step. Other Marketo Add-Ons. Have a more specific need?

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What is Marketing Automation in 2023?

ClickDimensions

Marketing Automation Tools Explained Campaign Automation Email Marketing Lead Scoring SMS Messaging Reporting What does Marketing Automation look like in 2023? However, for now, let’s talk more about what SMS messaging is and how it can be used.

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Small Business Leaders Are Optimistic — These Statistics Show Why

Salesforce Marketing Cloud

Many SMBs are now using SMS and other real-time messaging platforms to offer instant customer service. Forty-six percent of growing SMBs said they’ve expanded the ways customers can reach them. Forty-three percent of growing SMBs are offering more flexibility to customers, including around payment terms.

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Why B2B Marketers Should Try CTV Advertising

Biznology

Stirista ran a B2B CTV campaign for a telecom company targeting SMBs, in May. of their total SMB site traffic), despite running in just a couple of their focus markets. This means adding an offer, a call to action and a response vehicle, like a short SMS code or a unique URL. Consider the awareness a bonus.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. – Conduct drip email, SMS or Facebook ad campaigns based on segments. – No support for SMS. Many consumer-facing businesses rely principally on phone calls, and increasingly chat and SMS. – No (or limited) web-to-lead forms.