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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Image Source: Inc.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Small local businesses should enable Facebook ratings and reviews immediately.

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The 1-2-3 Guide to Creating Video Content Marketing

Marketing Insider Group

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. When It Comes To Creating Video Content, You Have Options If you’ve been in the business for some time, you might think of YouTube as soon as you hear the word “video”. The list goes on and on.

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How to Grow Your Small Business with Data: 4 Practical Tips

Marketing Insider Group

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Ultimately, making these changes to your small business practices will help improve your bottom line. For some, that might mean entering new markets.

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Top Content Marketing Questions Answered

Marketing Insider Group

Content, along with the digital innovations that have facilitated it, is transforming the way brands and businesses view one another. But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. At all times, remember why your business exists.

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Overcoming the Challenges of Industrial Marketing for Manufacturers: Strategies for Lead Generation and Growing Sales

Tiecas

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

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3 low-cost tools for data-driven marketing: Best of the MarTechBot

Martech

By leveraging data, marketers can optimize their marketing efforts, improve customer engagement, and drive better business outcomes. What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven? Understood? Format) Please list the benefits for each tool. Updated answer: Certainly!