Trending Sources

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

So how should a small business with limited resources realistically approach social media marketing?”. The time and resources needed to be effective in social media is certainly a problem for companies big and small. Take a look at the information density in your vertical.

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Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

Of course, when it comes to business, forecasting is vital. As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business.

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Get Found on Small Business Saturday and Beyond

Vertical Response

American Express launched Small Business Saturday (SBS) in 2010 to recognize the positive impact that small businesses have on their communities. billion on Small Business Saturday. Keep a spreadsheet of all the sites that have a listing for your business.

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Google Analytics 101: What Every Small Business Owner Should Know about the Powerful Website Analysis Tool

Vertical Response

Understanding your customers well enough to ensure you’re giving them what they want and need — that’s the key to success for any small business in any industry. You may have 1,000 visitors a day and still wonder what they’re really worth to your business.

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Make the Most Out of Social Coupons for Small Business Saturday

Vertical Response

This holiday season, we’re all about using social coupons to boost business during the hectic last months of 2016. We recently blogged about social coupons in general , and also about how to use coupons to your business’s advantage during the holidays. With Small Business Saturday fast approaching on November 26, we wanted to take a look at how social coupons can prompt your customers to think of you when they “shop small” and “dine small.”

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Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

Of course, when it comes to business, forecasting is vital. As you’re preparing your 2016 marketing plan, here are some predictions for what the top trends will be in the New Year — and what these trends could mean for your small business.

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3 Things to Think About Before You Develop a Vertical Marketing Strategy

ANNUITAS

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

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Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

As a small business owner, you wear multiple hats, and some of them probably fit better than others. It’s not uncommon for small business owners to feel uncomfortable in their role as chief marketer. Three ways to market your business explained.

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The 6 most popular email templates for small businesses

Vertical Response

Any small business can make an announcement: new hours, new locations, holiday greetings, or seasonal changes, to name a few. Announcement Tip: No announcement is too big or too small to celebrate with your customers. You know the feeling.

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Must-watch TV shows of 2017 for small business owners

Vertical Response

Luckily, even if you’ve already watched every episode of Shark Tank and listened to all the TED Talks , there are still shows to stimulate and entertain the business-minded viewer. The post Must-watch TV shows of 2017 for small business owners appeared first on Vertical Response Blog.

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How To Get To Know The New SMB Buyer

Tony Zambito

While vertical segmentation is of significant help, what is paramount is knowledge of how these sub-markets and buyers within behave. 4 Ways the Power of Buyer Choice Will Transform Business Marketing (buyerology.com). © All Rights Reserved Peter Schofield.

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The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. Do you think Twitter ads are well-suited to small businesses?

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Your Top Priority Is Growing The SMB Revenue Base – Now What?

Tony Zambito

With revenue growth opportunities shrinking among their large accounts, senior leaders in these organizations are turning a focused eye towards the highly sought after small and mid-size business segment. Do Your Research Before You Pick Up The Phone © All Rights Reserved Kenny Madden.

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Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget

Vertical Response

percent increase in holiday sales this year, but even the most successful small business owners can be anxious about how year-end receipts will shake out. If you’re one of those nervous business owners, the idea of holiday marketing may seem like so much added pressure. It doesn’t cost your business much besides a small time investment to keep them active and updated. In other words, it’s a win-win situation for your business.

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Skip Marketing 101 and Read This Instead

Vertical Response

As a small business owner, you understand how complicated running a business is. You know marketing is a critical component of your business success, and you need easy, fast tactics that will bring quick, impressive results. Instead of attending a seminar or reading a 500-page book, here are the top eight things you should know about marketing your small business: 1. Read our blog on ways to promote your small business event.

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Wabash, Indiana or Silverton, Oregon? Cast Your Vote and Send $500,000 to the Lucky Town

Vertical Response

A few weeks ago, we echoed the call to nominate your favorite small town to receive $500,000 worth of marketing services and business advice from our parent company, Deluxe Corporation in partnership with Shark Tank star, Robert Herjavec.

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Nominate Your Favorite Small Town to Receive a Main Street Revival Worth $500,000

Vertical Response

What’s your favorite small town? In response to the shrinking economic growth and decline in quality of life in small towns, a renewed energy has been building around helping ‘Main Street’ flourish. Help make a big impact on small business and a small town!

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9 Subject Lines to Celebrate Memorial Day

Vertical Response

Is your business doing email marketing campaigns or any promotions for Memorial Day? The post 9 Subject Lines to Celebrate Memorial Day appeared first on Vertical Response Blog. Email Marketing Small Business Marketing content email marketing holiday marketing holidays Memorial Day Small Business small business marketing subject lines

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Email Marketing and Mobile Apps: A Well-Suited Pair

Vertical Response

Nearly every consumer or business you serve uses email. Provide a good reason for them to join your list, make it easy to sign up, and you’re in business. The post Email Marketing and Mobile Apps: A Well-Suited Pair appeared first on Vertical Response Blog.

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Create Birthday Emails That Engage Your Subscribers

Vertical Response

The post Create Birthday Emails That Engage Your Subscribers appeared first on Vertical Response Blog. Email Marketing Small Business Marketing birthday birthdays email marketing

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9 Tips for Taking Top-Notch Smartphone Photos

Vertical Response

Do you take photos to use in your emails, or to post on your business’s blog, website, or social networks? The rule is to break down an image and visualize it in thirds, both with horizontal and vertical lines. Small Business Marketing picture Smartphone tips

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Name to fame: Strategizing your company title

Vertical Response

You really want a name that will get you, your staff and your customers excited and talking about the business,” notes South Carolina-based based startup consultant Peter Gasca in Entrepreneur. “(It’s) Steven Brenna and Skye Gould | Business Insider. © 2015, Vertical Response Blog.

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Activate Your Fanbase With User-Generated Content

Vertical Response

UGC is simply content about your brand that is created by your business’s customers or fans, whether that content is photos, videos, product reviews, or testimonials. The post Activate Your Fanbase With User-Generated Content appeared first on Vertical Response Blog.

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The 411 on Mobile Apps

Vertical Response

We’ve talked about mobile-friendly websites before, and the importance of responsive design for your business. But what about small business mobile apps? Are they really necessary given the myriad of marketing options that exist for small business? It only takes a handful of statistics to show the staggering opportunities that exist for businesses who invest in mobile marketing. This motivates them to interact with your business again.

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Get Moving: How Mobile Marketing Can Help Your Restaurant

Vertical Response

How can mobile change your business? In today’s crowded marketplace, small factors can have a massive impact on your bottom line. So it comes as no surprise that, arguably, one of the most significant factors to success is having a strong mobile presence for your business. Where (business address and directions). Interesting posts and photos on your social media are great ways to engage with your customers and share stories about your business.

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All the Marketing Tools You Need This Season

Vertical Response

Fortunately, our Everything Holiday resource center has all the tips, tools, guides, giveaways, and festive freebies you need to make the remaining months of the year a smash success for your business. Tips on making the most out of Small Business Saturday. The post All the Marketing Tools You Need This Season appeared first on Vertical Response Blog. Email Marketing Holiday Small Business Marketing email marketing everything holiday seasonal marketing

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Darth Vader or Anakin? Is Your Marketing a Force for Good or Evil?

Vertical Response

Is your marketing in tune with the Force and focused on enriching the connections between your business and your customers? It’s vital to keep the soul of your business alive by not relying too much on technology to drive your marketing initiatives.

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Brand relationships: Logo design + email marketing

Vertical Response

When you consider that 72 percent of consumers prefer to communicate with businesses via email, that means that nearly three-quarters of your customers would like to hear from you in their inbox. Your logo should live on your website, emails, business cards, and anywhere else you can imagine.

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Beyond the buzzwords

Biznology

An ecosystem perspective extends how to engage with customers; it places the customer in a broader context of interaction–of the various types of “blurring” that a combination of technology evolution, business model innovation, and behavioral expectations create.

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How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

ScribbleLive

” “The idea was to create sleep as an editorial vertical, much like fitness or shelter,” Jeff Koyen (editor-in-chief during Van Winkle’s launch) told Back Channel. “I Local Business Stories – American Express. Being a small business owner isn’t always easy.

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Introducing VerticalResponse Social, a One-Stop Social Media Marketing Solution for Small Businesses

Vertical Response

For small businesses, social media can be a daunting, time-guzzling task to add to their never-ending “to do” list. VerticalResponse Social offers several benefits for the time-strapped small business or non-profit organization: Social media marketing in minutes.

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Three Ways to Improve Personalized Marketing

ActiveDEMAND

Personalize content based on prospect information such as title, location, industry, vertical and countless other data points. Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization.

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The Pros Dish: Email & Website Design Tips

Vertical Response

Keep in mind that it’s easier for mobile users to scroll vertically than horizontally, so long layouts are better than wide ones. Wondering if your website or email design is up to snuff? We sat down with VerticalResponse design pros who dish their helpful tips.

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Working Capital For Your Business

Vertical Response

It’s no secret that businesses need working capital to operate. But selecting the right type of small business funding can be daunting. In their recent blog post , our friends at Kabbage answer the important questions about small business funding options, including: What is a revolving line of credit? How is a revolving line of credit different from a small business credit card?

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A Guide to Advertising on Facebook

Vertical Response

When it comes to social media, small businesses lean heavily on Facebook. internet page views happen on Facebook ; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services. Facebook doesn’t charge businesses to set up pages or post content, but because users see so many posts from friends and family, posts from businesses often get lost in the shuffle.

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Tips for Managing Your Business’s Cash Flow

Vertical Response

Even with the best preparation, most small businesses will encounter cash flow problems at one time or another. The post Tips for Managing Your Business’s Cash Flow appeared first on Vertical Response Blog. Business Management Resources business loan business management cash flow management tipsLate-paying clients, unforeseen expenses, slow sales, economic downturns, and other unexpected circumstances can all create cash flow disruptions.

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6 Success Factors for Adopting Marketing Automation

Act-On

Here’s an example, so you can see what I mean: The early stage buyer may be just realizing they have a problem or a need; help them define the issue with general, big-picture content: “How X Affects Your Business”. Are you getting ready to implement marketing automation? Congratulations!

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