Three Things to Think About Before You Develop a Vertical Marketing Strategy


I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. These are very small companies, typically run personally by an owner. The vertical dimension is product fit, which basically means features.)

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3 Things to Think About Before You Develop a Vertical Marketing Strategy


I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Vertical Marketing is Truly Focused on the 10%.

How To Get To Know The New SMB Buyer

Tony Zambito

While vertical segmentation is of significant help, what is paramount is knowledge of how these sub-markets and buyers within behave. 4 Ways the Power of Buyer Choice Will Transform Business Marketing ( © All Rights Reserved Peter Schofield.

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3 Things You Need to Know to Dominate Video On YouTube, Facebook, and Instagram


On Facebook, vertical video is making a come-back because it fits so well within the mobile feed. 1), Square (1:1), Vertical (4:5). 1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical). Blog Marketing Communications Small Business Marketing

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies


” “The idea was to create sleep as an editorial vertical, much like fitness or shelter,” Jeff Koyen (editor-in-chief during Van Winkle’s launch) told Back Channel. “I Local Business Stories – American Express. Being a small business owner isn’t always easy.

Three Ways to Improve Personalized Marketing


Personalize content based on prospect information such as title, location, industry, vertical and countless other data points. Three Ways to Improve Personalized Marketing We are living in the era of marketing personalization.

6 Success Factors for Adopting Marketing Automation


Here’s an example, so you can see what I mean: The early stage buyer may be just realizing they have a problem or a need; help them define the issue with general, big-picture content: “How X Affects Your Business”. Are you getting ready to implement marketing automation? Congratulations!

How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms


These posts, which appear in your followers' feeds, are the main window into your business or brand. Videos can play in square, vertical, or landscape mode, but make sure you tap the “expand” button in the bottom left corner if you have a non-square video so it does not appear cropped.

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10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO


Image credit: Small Business Ideas Blog. 70+ Keyword Research Tool Alternatives to Google Keyword Planner by Small Business Ideas Blog. It also offers vertical results for images, news, shopping, video, and recipes”) and paid tools such as KeywordSpy.

How Pricing Affects Marketing Strategy for B2B SaaS Companies


While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models.

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Social Media Lessons From 8 Tech Support Companies

Marketing Insider Group

However, considering social media for your small business is a big decision. For the savvy business owner, the first step is research—which is why I dove into the tech support vertical to find 9 diverse examples we can learn from.

6 Tips for Productive Prospecting

Marketing Action

Craig Rosenberg is working on a book, “Tips for Sales Prospecting Into Small Businesses,” for Radius ( ), and asked me to contribute a few tips. Organize your call list to have similar profile contacts (industry or vertical, C level, upsell).

Grow SMB Revenues With Buyer-Based Marketing

Tony Zambito

Small business Administration estimates that the SMB segment accounts for better than 98% of all businesses in the United States. There have been many means tried for SMB segmentation whether it is by size, type, vertical, products, solutions, and etc.

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Government Services Research Released

Hinge Marketing

They really represented a broad spectrum of industries or sub-verticals within professional services: AEC, tech, healthcare, management consulting, and the like. Because within government services they do in fact, secure business in very different ways. Video Transcription.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?


We can also expect the sorts of things that happen to all sectors as they mature: more vertical products; more products for smaller businesses; better user interfaces and analytics.

Oh, the Irony! Do Demand Generation Vendors Have A Sound Marketing Strategy?

Customer Experience Matrix

It’s a situation that cries out for vendors to specialize in different customer segments, but so far the only division along those lines seems to be that some vendors focus on small businesses while others target mid-size and larger organizations. If anyone has taken the obvious next step of creating vertical packages for specific industries, I haven’t seen it. (Of

2013's Top Content: 10 Brands That Totally Nailed It


It uses vertical scrolling and data visualization to captivate the reader and turn it into a piece of content that will help attract people to the AirBnB site. Maybe just don''t try this experiment when you''re really busy. 10) Guides to Help the Small Business Owner.

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

more micro-business vendors. All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM.

Which Social Network Should You Advertise On?


The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself. This makes Facebook a great choice for a small businesses.

24 More of the Best Facebook Guides, Stats and Rants of 2012


It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Facebook Promoted Posts and Other Recent Updates of 2012 by Vertical Measures. Facebook Upgrades Small Business Site by MediaPost.

Nine Expert Guides to Local SEO


As with SEO generally, keywords and content matter (though for local SEO that includes geography- or region-specific terms) and links play a significant role (though key link sources are different for local businesses).

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The 25 Best #SaaS and #Sales Blog Posts of 2012

Sales Intelligence View

Smart Marketing Tips From Get Busy Media: Tools for Staying Relevant With Your Contacts | – [link]. Should your business invest in social CRM tools? | [link]. Examining the Positives and Negatives of Vertical Sales Territories | OpenView Labs – [link].

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How to Effectively Segment Your Database for Lead Nurturing

Modern B2B Marketing

Let’s say you have been segmented by our Business Unit variable. We would classify you as either a Small Business (0-300 people), Mid-Market (301-1,500), or Enterprise (1,500+). There are many types of small businesses, and many types of enterprises.

139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


This is a content marketing blog that is filled to the brim with information about increasing conversion rates, boosting social media engagement, and driving more traffic to your business. Recommended reading: 21 Video Marketing Ideas for Small Business Budgets [Infographic]. #10.

Why Is B2B Marketing Automation Growing So Slowly?

Customer Experience Matrix

I’ve excluded business under $5 million revenue from this analysis because that’s a very different market. A BuyerZone survey returned 13% usage, although it probably included mostly small businesses. ** Here's the Manta data if you want to play along at home.

12 (of the) Best Guides to Marketing on Pinterest of 2013


7 Creative Ways To Use Pinterest To Cross-Promote Your Business by Rebekah Radice. Rebekah Radice (again) showcases an infographic that illustrates more than two dozen Pinterest facts and stats, such as that Pinterest now hosts more than half a million business accounts; visitors spend.

4 Content Strategies for B2B Corporate Blogging

delicious b2bmarketing

With over 7 years experience, Derek has worked with organizations ranging from the Fortune 500 to venture-backed startups to small business enterprises. Are you a Search Engine Watch Member? |

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37 Fantastic SEO Guides, Tips and Tactics


” True perhaps, but this is not necessarily a trend in small to midsized firms yet. From Google+ profiles to Facebook info sections, you can display keywords and all of your business web properties (website, Twitter, YouTube, corporate blog, etc).”

Get Over Your Fear of Marketing Automation Software


While 53% of B2B Fortune 500 companies use marketing automation, only about 4% of businesses in the U.S. Actually, we should be adopting marketing automation immediately if it’s still true that only 4% of all businesses with 20+ employees are currently using it.

How Local Search Will Evolve in 2013 [6 Predictions]


At Google, 2011 may well be viewed as more critical, but 2012 was a much bigger year for the space as a whole, especially from the consumer’s and business owner’s perspective. Facebook's business community was already much more engaged relative to Google+’s.

Are You Thinking Global With Your Social?

Marketing Action

It’s gotten much easier to get your brand in front of global consumers and conduct business with foreign customers. If you do business in a foreign country, it’s important to issue your tweets/posts in conjunction with the specific time zones that your company does business in.

B2B Social Media Marketing -- Does It Work?

delicious b2bmarketing

Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter. Launching their official Twitter and Facebook pages not long ago, UPS is determined to use social media as a platform for their business minded customers to connect. Kodak also utilizes , their blog where employees share their insights about products and services important to businesses of all sizes.

7 B2B Companies to Admire for Exceptional Visual Content


Remember that intricacy of design and professional photography skills aren’t always necessary in order to create outstanding visual content that brings in new visitors, leads, and customers to your business.

26 Awesome Search Engine Marketing Guides


That share is even larger within the b2b marketing space, and for good reasons: 88% of b2b buyers conduct online research before making business purchasing decisions, and nearly half of b2b tech buyers say they’ve discovered brands they weren’t previously aware of through a search engine.

9 Strategies for Improving Lead Quality From B2B PPC Campaigns


Keywords are at the heart of every paid search campaign, and you need to go wide and deep to identify the best ones for your business. On the other hand, you will now have a list of keywords that have produced opportunities (and customers) for your business. Business size.

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Apply Yourself: 28 Marketing Awards Worth Going For


The B2B Marketing Awards make for perhaps the most prominent celebration of marketing to businesses, by businesses. They span a wide array of industries and verticals, recognizing exemplary work on limited budget campaigns, to thought leadership, to lead generation programs.

The 28 Best Miscellaneous Online Tools for Marketers


Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. The two-dozen-plus tools in this post, on the other hand, are those without a clear group (or at best a small group), most falling squarely into the “none of the above” category.

90 Tips to Make Your Blog Rock

delicious b2bmarketing

Write articles for the different types of customers that are relevant for each of your vertical markets 8. Suggestion maybe create a separate dedicated email account eg so that it doesn’t overwhelm your personal or business account 75.

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12 SEO Experts Weigh In on SEO 2014 Predictions

Marketing Action

Watch Google local search results like a hawk, to see if the long-awaited merge of their three local business databases really works this time. While many businesses do have mobile presences, the reality is that far more have not invested in this enough.

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