Martech

NOVEMBER 1, 2023

Shoppers are on the lookout for new small businesses this holiday season. Additionally, 87% of consumers said they are more likely to return at other times throughout the year after visiting and buying from a small business (defined as having less than 250 employees) during the holidays. This survey of 500 U.S.

Small Business Marketing 116

Small Business Marketing Buy SMB eCommerce 116

Martech

DECEMBER 14, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Click here to take the survey What Google is saying. Business email address Subscribe Processing. Get MarTech!

Features 124

Features Google Privacy Eye-Tracking 124

Martech

JANUARY 4, 2024

TransUnion also recently received high ranks for accuracy in linking hashed email addresses to physical addresses, and across key demographic and small business categories (as assessed by The Truthset Data Collective ). That may be a small percentage but it’s a lot of users. Business email address Subscribe Processing.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Demographics Customer Surveys 105

Martech

DECEMBER 18, 2023

This can begin with stories of studies that showcase successful implementations — small or large — of data integration. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Planning 140

Planning Marketing AI Customer Surveys Guidelines 140

Webbiquity

MAY 30, 2023

But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. At least 40% of respondents said their budgets will increase this year in the financial services, business services, energy, engineering, healthcare, media & publishing, real estate, telecom, and transportation sectors.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Genroe

AUGUST 31, 2016

Small […]. I start out full of energy with a big list of things that need to be done. But when rolling over my to-do list there are items that just never seem to get completed because, well, I’ve simply gotten caught up in the day to day.

Small Business Marketing 40

Small Business Marketing Customer Surveys Business Design 40

Act-On

APRIL 10, 2024

The points you assign will depend entirely on your business and your audience. Tyson is a small business owner. And while we wish Tyson the small business owner well, his lead score is quite low — and our sales team will never waste a moment of anyone’s time trying to sell him advanced marketing tools he doesn’t need.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Ultimately, making these changes to your small business practices will help improve your bottom line. For some, that might mean entering new markets.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224

Martech

OCTOBER 27, 2023

The two companies are using a “no-code” approach, allowing businesses to deploy ads on TikTok and sync leads directly to HubSpot’s Smart CRM. Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey. Business email address Subscribe Processing. Why we care.

Lead Gen 110

Lead Gen Hubspot CRM Peer-to-peer 110

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The little guys, of course; the small-to-medium independent publishers that make up much of the fabric of the open internet.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Marketing Insider Group

OCTOBER 14, 2020

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. You don’t need a large budget to rank organically or compete with big business. You don’t need a large budget to rank organically or compete with big business. Key Takeaways. Image: SEMrush.

Paid Content 318

Paid Content Customer Surveys Marketing Budget Paid Search Agency 318

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Try these to surprise and engage your audience. Publish original studies. Provide gift cards. Use quizzes.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Navigate the Channel

NOVEMBER 16, 2023

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. ” So, what are you waiting for?

Customer Surveys 65

Customer Surveys Response Rate FAQ Opt-out 65

Marketing Insider Group

APRIL 10, 2024

Being a data-forward business is crucial these days, especially with the third-party cookie phasing out. First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more. If you’re a small marketing team, bandwidth may be the biggest issue.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Here are five points you should cover to scale your B2B business effectively.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Inbox Insight

JANUARY 15, 2024

Harnessing the power of technographic data can be a game changer in today’s data-driven business landscape. By understanding a company’s technology stack, businesses can gain a competitive edge, improve their marketing results, and elevate their overall performance. How is technographic data collected?

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Webbiquity

MAY 3, 2022

” nearly three-quarters of respondents want business events to be hybrid. Across countries in the survey, more than three-quarters of respondents “agreed that video calling gives everyone an opportunity to participate.” respondents said they would attend business-related events only in person going forward.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

SEPTEMBER 8, 2023

While 81% of consumers said they prefer shopping in-store, that’s only 9% more than said they prefer online shopping, according to a new survey. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice.

Buy 116

Buy Word of Mouth Buyer's Journey Social Media 116

Martech

MAY 30, 2023

Forty-one percent of small businesses are considering using AI to help make business decisions, according to a new study conducted by American Express. Small businesses said they are considering AI for a wide range of use cases. Take the 2023 MarTech Replacement Survey Larger businesses more confident overall.

Small Business Marketing 100

Small Business Marketing Planning Business Case Studies 100

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

Search Engine Journal

JULY 21, 2021

A survey of 600 small business owners reveals their marketing strategies and plans in the “new normal.” Here are key takeaways from CallRail's survey. The post 5 Ways to Take Your Small Business Marketing to the Next Level appeared first on Search Engine Journal.

Small Business Marketing 133

Small Business Marketing Planning Business Customer Surveys 133

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Every business wants to monitor website analytics. A free plan is available, but for a small cost, you can access many helpful features. A customer relationship management (CRM) system is essential to any business.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. I’ve also got no problem with market forces that tend to drive a small number of competitors in a category to pull away from the crowd. Now, the majority of software — both by total number (48%) and spend (69%) — is owned by business teams.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Martech

JANUARY 29, 2024

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Business email address Subscribe Processing. We’d like to know how it’s been for you. Please keep answers simple.

Startups 91

Startups Marketing AI Best Practices Customer Satisfaction 91

Martech

JANUARY 3, 2024

It’s not good business to be associated with vile conspiracy theories. In a Gartner survey last summer, 53% of consumers said social media had gotten worse in the previous year or over the last five years. Please take this short survey so we can have your input on the state of martech salaries and careers. Get MarTech!

Gartner 136

Gartner Advertising Agencies Paid Search Agency Ad Exchange 136

Top Rank Marketing

AUGUST 11, 2023

Marketing Dive WhatsApp Adds Screensharing for Video Calls in the App As Meta-owned WhatsApp has sought to expand the reach of its app in Western markets, the addition of a new screen-sharing option has aimed to entice more business users and brands to the communications platform, WhatsApp recently announced.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. This curated list of top tools by Attrock can help you choose the one that best suits your business requirements. Image via Khoros 9.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Martech

DECEMBER 7, 2023

Sprinklr’s Conversational AI+ lets businesses quickly deploy and scale generative AI-powered bots that can have human-like text and voice conversations. It also streamlines the analysis process and enables businesses to make informed decisions based on customer feedback. Click here to take the survey Get MarTech! In your inbox.

Marketing AI 99

Marketing AI Multi-Channel Customer Satisfaction FAQ 99

Martech

SEPTEMBER 26, 2023

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. Like other SurveyMonkey services, Forms has the small business user as its main target audience. Business email address Subscribe Processing. Image: SurveyMonkey. Main features. Pre-built form fields and layouts. In your inbox.

Marketing Management 107

Marketing Management Lead Gen Fulfillment Template 107

Martech

SEPTEMBER 28, 2023

The study surveyed over 300 global marketing leaders working in firms with 10,000+ staff about the current use of AI and automation in their marketing operations. DreamHost has launched an AI-powered business name generator. Business email address Subscribe Processing. This compares to 54.5% in the U.K. Get MarTech!

Paid Search Agency 111

Paid Search Agency Domain Gartner Barriers 111

Litmus

OCTOBER 24, 2023

The list of ESPs above is based on the data we received from the surveys we run regularly throughout the year. And the top five most popular ESPs are… This list is solely reflective of the responses we received in our 2023 survey. We’d love to hear from you.

Service 95

Service Peer-to-peer Eloqua Opinions 95

Martech

DECEMBER 12, 2023

These objectives should align with broader business goals, emphasizing practical utility over mere tool utilization. Many teams have early adopters who can help drive the business case before paying to get the whole team involved — especially if the ROI is not clear from the start. Business email address Subscribe Processing.

Work Management 120

Work Management Marketing Management Budget Programs Software 120

Tiecas

MARCH 15, 2024

According to the findings from the Manufacturing Content Marketing—Insights for 2023, published by the Content Marketing Institute, 68% of manufacturing marketers surveyed said they either don’t have one or it is not documented. Too many content marketers operate alone or with a small staff trying to do too much.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

DECEMBER 13, 2023

I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business. Marketers from big and small brands acknowledged that they had to embrace change to stay competitive. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Enterprise Management 117

Enterprise Management Work Management Marketing Management SMB 117

Bannersnack

APRIL 4, 2023

8 minutes read Introduction According to JPMorgan Chase, 65% of middle-sized businesses and 61% of small businesses expect a recession in 2023. What’s more, in a survey conducted by The Wall Street Journal, 61% of economists think we’re heading toward an economic downturn. A lot of signs are pointing that way.

Advertisements 96

Advertisements Advertising Forecasting Customer Surveys 96

Martech

AUGUST 3, 2023

25% of Americans believe AI will reduce the number of jobs available, according to a YouGov survey. 1/3 of Americans think AI-based text generation will overall be a bad thing for society, the same survey found. Only 40% of Americans are willing to trust AI, according to a survey by KPMG Australia and the University of Queensland.

Godaddy 83

Godaddy Enterprise Management Product Gartner 83

Hinge Marketing

AUGUST 20, 2020

But that is not one of the reasons to seriously consider adjusting your accounting firm’s business model. The study surveyed more than 650 accountants and business professionals who purchase accounting firm services (buyers)— with special attention paid to discrepancies in value perceptions between firms and buyers.

Business 174

Business Marketing Management Pricing Price 174